MASTER OF SCIENCE IN BUSINESS ANALYTICS &

MASTER’S IN BUSINESS ADMINISTRATION

SEMESTER 3

FEB 2024 to MAY 2024

SUMMATIVE ASSESSMENT - 1

MODULE NAME: BUSINESS ANALYTICS /

BUSINESS ANALYTICS TOOLS & TECHNIQUES

MODULE CODE: IT272 / MGT432

TOTAL MARKS: 50

ISSUE DATE: 05 MARCH 2024

SUBMITTED TO: Ms Agnes Nalini VINCENT

SUBMISSION DATE: 05 APR 2024 [4 WEEKS FROM ISSUE DATE]

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MBA & MSc(BA)– Cohort 3 Semester 3
INSTRUCTIONS TO STUDENTS:

 This Assessment is weighted towards 50% of summative assessment 1 and is

compulsory.
 No Word Limit for the assessment:
 Your submission (answer) will be subjected to an anti-plagiarism software test.
 The Assessment has questions where your skills and knowledge expected to be
acquired throughout the term is tested.
 In the Assessment, single source plagiarism should not be more than 5% and
overall plagiarism should not be more than 20%.
 Referencing should be made in Harvard style.
 Answer the Question in one Word document and upload the document in
PDF/WORD Format on to a Microsoft Teams platform provided to you as email
notification.
 Wherever execution of programmed codes/Tableau is required, code/visualise it
in Tableau software installed in your laptop or on Tableau online tool.

LEARNING OUTCOMES

The learning outcomes that are being assessed in this assessment are ability:
 To understand the role of business analyst in an organization.
 To develop a knowledge on data frames of business processes as excel sheets
 To understand the importance of various data visualisations of business data
using TABLEAU business analysis software tool and develop research skills.
 To learn and apply the findings of the data visualisations of an organization, to
make recommendations and for further business decision making and strategy
formulation.
 Identify the indicators of good practices for business.

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MBA & MSc(BA)– Cohort 3 Semester 3
 ASSESSMENT ON – BUSINESS DATA ANALYTICS USING TABLEAU

Problem consideration:

As a Business & Data Analyst consider a Business / Organisation case. Construct a

DataFrame (CSV Sheet/Excel Sheet) for a specific Business / Organisation purpose
and use Tableau software to perform Business Data Analytics.

Your submission should include the following:

 The submission should include a detailed write-up about the Business /

Organisation case.
 The report should include the explanation about the dataset.
 Objectives / need for data analysis should be listed in the report.
 Evidence for use of Tableau software need to be present in the report as screen
shots / images. Link for the Tableau work book need to be produced at the last
section of the report.
 The submission should include not less than 10 various visualisations in form of
charts.
 Geographic data visualisations on maps need to be submitted as one of the
visualization.
 The visualisations can be organized on one Tableau Dashboard or on more than
one dashboard. Present the dashboards as screen shots in the report.
 Each visualization should have finding(s) and interpretations. Findings should have
proper clarity and should be understandable.
 Findings and recommendations should be based on key performance indicators of
the business under consideration.
 The recommendations towards business vision / mission / goal(s) / objective(s)
should be formulated and clearly dictated under specific headings. The

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MBA & MSc(BA)– Cohort 3 Semester 3
 recommendations should be based on the findings from visualising the data.

PLAGIARISM POLICY –FOR POSTGRADUATE PROGRMAMES

AMITY INSTITUTE OF HIGHER EDUCATION

Name of Year of Total Single Penalty

SN Institute of the policy Plagiarism source
Higher formulated acceptable accepted
Education percentage limit (%)
limit (%)
1 AMITY Institute 2021 20 3  Issue warning,
of Higher (+10%)
Education,  award one grade
Mauritius lower, (+20%)
 award minimal pass
grade, (+30%)
 resubmit / resit for
minimum pass
grade, (+40%)
 Termination from
the programme
(+50%)

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MBA & MSc(BA)– Cohort 3 Semester 3
 RUBRIC FOR THE SUMMATIVE ASSESSMENT

The answers to the question will be evaluated / marked with respect to the RUBRIC
provided below:

(Refer to the below Rubric while answering the Questions):

S. Aspect (& Excellent Good Satisfactory Unsatisfactory

No weighting) (80%– 100% of (60%– 79% of (40%– 59% of (Less than 40%
marks) marks) marks) of marks)
1 Given  Excellent  Explanations  Explanations  Poor work on
Question explanations on the on the the concept
on the concept with concept  Work of
concept with examples without student
definitions  Answer examples being
and includes at  Answer plagiarized
innovative least 15 includes at for single
/real time citations least 10 source
examples. which are citations contributing
 Answer well which are to more than
should referenced in well 5%
include at the referenced in  Poor
least 20 submission. the Evidence of
citations  Good submission. software
which need Evidence of:  Fair code
to be well software Evidence of: execution
referenced in code software  codes not
the execution, code properly
submission. codes well execution, commented,

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MBA & MSc(BA)– Cohort 3 Semester 3
  Excellent commented, codes  screen shots
Evidence of: screen shots commented, provided but
software provided screen shots not
code  Answer lacks provided but adequate.
execution, clear flow of not  Answers are
codes well concepts. satisfactory ambiguous &
commented,  Answers are  Answer lacks lack clarity.
screen shots stated with clarity  Answers are
provided subheadings,  Answers are not stated
 Answers explanations. not stated with proper
have with proper subheadings,
excellent subheadings, and
flow of and explanations
concepts explanations.
starting from
basics to
advanced
concepts.
 Answer well
formulated
with
subheadings,
explanations
wherever
required.

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