Chapter 3
Chapter 3
Chapter 3
Chapter Objectives
Introduction
Good communication is the bridge between confusion and clarity”. –Nat Turner
Discussion
Communication in Business
Communication in Organization
To inform
Basic Functions
of
Communication
The following internal and external documents are some of the specific
documents needed in an organization (Adapted from Locker, 2006):
Table 1: Internal Documents Produced in One Organization
There are two basic structures that make up the communication channels of
an organization:
Discussion
Personal Letters
There are two basic kinds of letter, the personal and the business letters. The
two extremely differ from each other in terms of their nature, purpose, scope,
structure, formality, size, and language.
Personal letter is a written type of communication of an individual to another
concerning personal or family affairs rather than business matters. This kind of letter
does not follow certain rules or structures and uses a less formal wording or
colloquial language. An example of a personal letter is a birthday greeting given to
someone whom we know personally who is celebrating his special day. Personal
letter maintains and develops personal relationships with people whom you consider
a friend or a family. Lastly, this type of letter can be type-written or handwritten
depending on the length of the content.
Business Letters
To make your letters effective in terms of today’s business world, you should
understand and make use of four basic psychological techniques according to Mager
and Mager (1968):
1. Write from the “you” attitude. Every person is interested primarily in himself
and thus responds to a letter written from his point of view. To test the
effectiveness of your letter on this point, count the number of I’s and you’s in
your letter and then compare. A good letter should have a preponderance of
you’s and a minimum of I’s. But more than this, your letter should have the
reader’s viewpoint in mind through the text.
Compare:
You : Thank you for your assurance that you had sufficient
information for the completion of your order.
2. Accentuate the positive. Even a letter that has to say “No” can be written from
a positive point of view. Make it an absolute rule never to start or end your
letter with a negative. Whenever possible, avoid words with a negative
connotation, such as argument, careless, complaint, disagreeable, error,
neglect, and unfair.
Compare:
Positive: Thank you for your order. The merchandise will go out to you
as soon as…
Negative: We regret to inform you that we will not be able to ship your
order until…
3. Make your letters smile. A business letter should leave a pleasant impression.
Get a smile into your letter, a bit of your personality, an atmosphere of good
will. A sour letter, piqued attitude, complaining undertone, is comparable to a
surly manner in your conversation.
Some phrases have a built-in smile. Here are some friendly phrases
that you can and should use freely:
4. Make your copy live. The reader should feel what you say. If possible, create
a visual experience. Let the reader see himself doing something – running a
machine, telling his friends about his triumphs, selling more accounts,
reinterpreted the same copy.
”The art of art, the glory of expression and the sunshine of light of letters, is
simplicity.” – Walt Whitman
Discussion
Some of the devices that you may use to achieve coherence are
use of synonyms, use of transitional words, use of pointers, use of
repetition of words, and use of sentence patterns.
Example:
Below are some examples of the negative and positive word. But
then again, positive words are more preferred in doing business.
Negative Positive
bad good
sad glad
old new
hard easy
slow fast
disagree agree
delay early
demand request
8. Consideration refers to the use of professional tone to show respect to
the reader of the letter. Also, we need to anticipate the “YOU” attitude in
writing our letter.
Example:
9. Consistency refers to the uniformity of the time and style of the writer of a
business letter.
10. Credibility refers to the personality of the writer as himself which might
reflect on his writings.
The sender of the letter is the one who is writing it. It is one of the protocols in
business writing that the receiver of the letter should be known by the sender. The
complete name, position as well as the address of the receiver should be included in
the letter. The sender or writer must be also knowledgeable in basic grammar,
punctuation, spelling, and mechanics skills so that he might build a good impression
to the receiver of the letter.
Sender Receiver
Message
Lastly, the receiver of the letter completes the elements of communication
process. The main role of the receiver is to carefully decode the message of a
business letter and provide a feedback that will complete the entire communication
process.
“In an age like ours, which is not given to letter-writing, we forget what importance it
used to play in people’s lives. –Anatole Broyard
Discussion
In case you will write a business letter not on behalf of any company, you may
use a heading or a return address. A heading/return address is composed
of your complete, correct, and specific address. In writing the heading of your
business letter, the lot and block number, street, barangay, municipality or
city, province, region, and even the zip code must be included properly.
2. Dateline – This part contains the month, day, and year when the business
letter was written. There are certain rules in writing the correct dateline.
A. You should not use abbreviations when writing the dateline. For example,
02-14-21 0r 02-14-2021 or 02/14/21 or Feb. 14, 2021
B. You should not include st, nd, or th after the day of the month. For
example, September 1st, October 2nd, or November 3rd .
C. You may use the conventional style, January 15, 2007 or the military style,
15 January 2007.
3. Inside Address – This part consists of three, four or five lines which include
the complete name as well as the job title/s of the receiver on the first line, the
complete position of the receiver on the second line, the complete division or
department of the receiver on the fourth line, and the complete name of the
company or organization followed by the complete address of the company or
organization. There are certain rules that are worth considering in writing the
inside address:
A. The inside address is like the address written n the envelope.
B. You use Miss when addressing a single woman; Mrs. Of married woman.
If the status is not known, use Ms. If the firm is comprised of women; use
Mesdames or its abbreviation Mmes.
C. Use Mr. in addressing a man. You may also use its plural form Messieurs
(French) or its abbreviation Messrs.
D. You may abbreviate the title Doctor to Dr. For example, Dr. Silvia C.
Ambag.
E. The title Reverend should not be abbreviated and it should be preceded by
The. For example, The Reverend Sonny Ramirez
F. You may or may not abbreviate the title Professor. For example,
4. Salutation – is composed of the word “Dear” followed by the last name of the
receiver of the letter. Use the colon (American English) at the end of the
salutation or comma (British English). For example.
5. Body of the Letter – This consists the message of the writer. Some claim
that the first and last sentences are the most important parts of the body of
the letter. The first sentence should make the reader feel at ease and the last
sentence should make the reader pleased and content.
8. Written Signature – this refers to the sender clearly scribing or affixing his
specimen signature on the space between the complimentary close and th e
printed name. Allot enough space (3-4 spaces) for this between the
complimentary close and the signature line. The signature part also follows
certain rules:
1. Attention Line – this is used when the letter urgently needs to be received by
the best person who can handle it. Commonly, the attention line is in the
center.
For example: Elysian Events Specialist
San Miguel, Rizal
Attention: Miss Armie Joie A. Rivera
2. Subject line – this is used in short reports to let the reader know the content
of the letter immediately. It may be placed above or below the inside address;
maybe flushed to the left, indented or centered.
5. Copy Notation – This consists the names or department of other people who
also received the letter.
5.1. Carbon Copy Notation (cc) – this notation is indicated on the original
copy but indicated on all duplicate copies.
5.2 Blind Carbon Copy Notation (bcc) – this is a notation not indicated on
the original copy but indicated on all duplicate copies.
6. Mailing Notation – This notation refers to the special postal services such as air
mail, special delivery, or registered mail.
These are three ways how to punctuate our business letters. We can use
Open Punctuation, Standard Punctuation, and Mixed Punctuation, and Mixed
Punctuation.
1. Open Punctuation
2. Standard Punctuation
3. Mixed Punctuation
There are several business letter styles that are accepted and being used in
the corporate world.
In this style, some make use of Open Punctuation and some do not. All
parts of this business letter shall start at the left margin.
This style places the inside address and all paragraph at the left hand
margin while the heading, dateline and complimentary close start at the
middle part of the paper or #3 on the top ruler of MS Word going to the right
margin.
3. Semi-Block Style
This style is like the Block Style however, it follows the rule of indention
to its paragraph. This style also makes use of standard punctuation.
4. Simplified Style
This style is similar to the Full Block Style, beginning all the parts of the
letter at the left margin. However, the heading is placed at the center upper
part of the letter. This style follows the open punctuation and omits the
complimentary close. The spaces in between of every part from the very first
part of the business letter are 6, 4, 3, 3, 4-5.
5. Indented Style
6. Hanging-Indented Style
This style is another unique style of writing a business letter. The first
line of each paragraph is aligned with the inside address and salutation
flushed at the lefty. The lines succeeded the first line are indented five
spaces. It usually uses standard punctuation.
These are different envelope formats in business writing. Here are some of
the examples:
1. Block Form
2. Indented Form
“Letter writing is the only device for combining solitude with good company”. – Lord Byron
There are different types of business letters that are commonly used in the
corporate world. They differ in purpose, style and nature. Some business letters
transmit good news while some transmit bad news. Moreover, some letters of
interest in the reader which do not affect the emotion and feeling of the reader are
called routine letters.
If the business letter directly affects and stirs the emotion and feelings of the
reader, it is either a good or bad news business letter. If you are writing a letter
promoting someone from your employer in your company, if you are commending a
team in your corporation for beating the monthly sales, you are probably writing a
good news letter. The good-news business letter is light in mood expressing
pleasant information.
Unfortunately, there will be times wherein you will be required to write bad
news letter. If you are writing a letter rejecting a job application, if you are writing a
thank-you letter for an employee, or worst, writing a letter to fire an employee, you
are probably writing a bad new business letter.
No matter what type of letter you are writing, no matter how good or bad the
letter is, always make sure to be professional on writing the business letter. Mind
over matter is the rule of the game.
1. Application Letter
- is sometimes called cover letter. Is composed persuasively whenever you
are applying for your target jobs. This letter is usually accompanied by
your resume for additional information of your expertise and skills.
First Paragraph: Determine the reasons why you are applying for the job.
Mention if the job is solicited or unsolicited.
Second Paragraph: Explain why you deserve the job without being too
boastful. You may support it by citing your qualification.
Last Paragraph: Even if you think you are hired or not, thank the hiring
personnel.
2. Letter of Inquiry
- is a letter that asks for a particular information or assistance. This type of
business letter is direct and the questions are constructed to get the
information straightforwardly.
Second Paragraph: This part may contain the explanation or list of questions.
Third Paragraph: The ending should tell the reader what you want to be done
and when.
In writing the letter of response, the following steps may help you:
Build goodwill and pave the way for future contacts by using a cordial or
friendly tone.
Good day.
With great interest, I would like to apply for the position of full-time English teacher of
Philippine Science High School. Furthermore, working in a prestigious school like
Philippine Science High School is really a great opportunity.
The accompanying resume may serve to provide you with greater details of my
background and what I can offer.
Eliz Navarro
Applicant
ELYSIAN EVENTS SPECIALISTS
Gateway Mall, Cubao, Quezon City
Good day,
Can Tiffanny Chairs and Tables Co, provide 1300 pieces of golden tiffanny chairs and 500
pieces tiffanny tables to be delivered on February 5, 2017?
We need to find a bulk supplier of tiffanny chairs and tables for our events company. Kindly
answer the following questions:
1. Can you provide us with the total number of chairs and tables needed?
2. Can you deliver the products on February 5, 2017?
3. Do you accept credit card or cash only?
We will highly appreciate your immediate response to this letter for we are currently
preparing for our schedule events on February 14, 2017. May we please have your
response by January 25, 2017?
Sincerely yours,
Anthony Herrera
Proprietor
A Sample Le
Here are the answers to your questions about out company’s products. We are glad to inform
you we can supply your needed chairs and tables. We also wish to inform you that from
January 31, 2017, we have a New Year Promo which is 10% discount on all our products.
1. Yes, we can provide you the needed number of golden tiffany tables and chairs.
2. Yes, we can deliver it as soon as you pay the total amount of the products.
3. Yes, we accept credit cards.
We hope we answered all your queries about golden tiffany products. If you have more
questions, you may reach us at 09056675432 or you can visit us from Monday through
Saturday 8:00 A.M. to 7:00 P.M.
We look forward to more business transactions with your company. Thank you.
Truly yours,
ERIC YATAL
Business Manager
4. Letter of Request
First Paragraph: (Orientation) this is the introduction part where you begin the details
of the event or any activity. The date, time and venue should be also indicated.
Second Paragraph: (Information) in this part, you need to mention the requested
materials or equipment or even venue. You need to be very specific in this part.
Last Paragraph: (Action) Thank the person in charge to promote good will.
A. Sample Letter of Request
Good day.
The Student Council of St. Matthew High School is planning to conduct a student
orientation for the newly enrolled grade seven (7) of our school on June 25, 2016,
Friday, at 9:00 A.M.
In connection with this, may we request your good office to allow us to use the Multi-
Purpose Hall for the said activity on the said date? The Student Council ensures the
cleanliness and orderliness of the venue.
Respectfully yours,
ANNA CABALLES
President Student Council
5. Letter of Order
- is one type of business letter which is written for the purpose of purchasing
items that are for sale.
Qualifications and carter objective will help you select format of your resume:
Possesses an effective, positive, and flexible teaching style with the willingness to work beyond the call of
Master Teacher I
Mandaluyong National High School
2014-present
Master Teacher I
Mandaluyong National High School
2014-present
DISCUSSION
Memo is one of the most frequently used words in the corporate world.
However, some employees are still confused on what memo is. Due to lack of the
word “memo”, sometimes, it denotes something negative especially if you will learn
that it came from your suspicion.
How long should a memo be? According to Locker (2006), some organization
force written by requiring or encouraging one-page memos. In simple situations, a
page may be more than you need. In other situations, careful revising and editing
may enable to cut your memo to a page. When you can’t get everything on one page
even with careful revision, put the key points on one well-designed page and attach
appendices for readers who need more information.
Introduction
Discussion
Conclusion
Reference:
Rosales, MJ.D, Galano, E.A & Riviera, JA.A. (2019). Technical writing: a resource
guide to writing across disciplines. Lorimar Publishing, INC. 776 Aurora
Blvd., cor. Boston Street, Cubao, Quezon City, Metro Manila