MGT30061 individual Assignment Name AP eed aaa 1250 0 Fy nay 20 Pea ae Mant MGT te decent fe ra anda th Anne Te Tet eas: er in manag atari SME (a al nnd nape) She Carga haan wl gt ‘meses oe eat and oman lt one as manages. ava tne pans hy aoe ‘Secor Sawn reo agen mp on uel od wan on te ose ase eee ‘etn ney ore oasngomyesesey ‘arin ran ert bem ranma ie Amen (cee maounel es stream) Accrued tow man ad at) ‘noun 0 wert vodstn'opan bcgend ot NE uh Yu Bk Posed gt mang cea «Enis rent Og Mating Stay (ggrtd med court 98 woe) © hatin on ig Gaver Sah sa hrtig 908 wore) | Brn oft pose pal mneing seme ovmamane cer oo aera chem yar SUE ane ‘Scans etn pape tr Salman) gps wr coun 10 wer) ar soe" enn fpemrne” |rzcterss | Got] oats re) maces” |Suamntonte |acincs |eeaenaen | seaetance | peasy Eas umaxiey — | peter oud cassqanty |g | onsite min, |stieet [Somat | ecmemees |e Sacha, Parmesan (sot Spning_ [ses [semen |cemncn | ng steracon, | mace,” |e net | snc. |Seracan | mnaoy nt | onu e fog | Scns fee |reane”™ [Soe4, Individual Assessment 4.1 Assessment Overview Develop a digital marketing strategy for a real-life SME (a small and medium sized enterprise) in Sheffield. Completion of this assessment will require desk research into the rationale for the choice of the selected company and the covered digital marketing topics. There are plenty of sources provided in the “My reference list” on Blackboard. Students require independent reading and use library and secondary sources. There is no expectation or requirement for you to contact the selected company or for ‘conducting primary research. The formal briefing for this assessment will take place during the last lecture. 4.2 Assessment Rationale ‘The individual assessment builds upon the knowledge and skils gained from the lectures by asking students to individually develop a digital marketing for a SME. The assessment. will require creativity, a sound understanding of the organisation and the application of digital marketing theory. SME’s are regularly considered as the ‘life-blood of the UK's economy’ with recent statistics showing that at the start of 2014 5.2 million small businesses accounted for 47% of UK private section’ (Department for Business Innovation and Skills; 2014) However, the marketing strategies for small and medium businesses are often overiooked due to organisational financial constraints. Both in terms of cost and reach, digital platforms provide an ideal venue to advert and promote the product offerings! services of a SNE. + This assessment contributes to 100% of the final module mark. + Coursework Code: MGT3006 - 1 ‘+ Submission deadline: 12:00p.m (noon) Thursday 18 January 2024. + Do not contact your chosen SME, as this will require ethical approval. + 3,000 words maximum. + The word count includes tables, graphs and diagrams and excludes bibliography/references, and appendices. ‘+ No more than a maximum of 5 appendices. + Assessment formatting: ‘©. Font: Times New Roman, size: 12 pt, colour: black 1.5 tine spacing ‘©. Margins not less than 2.54 cm on left and 3 cm on the right © All pages should be numbered + Accorrectly formatted (must be Harvard style) reference list and if necessary and relevant, any appendices + This isan individual assessment; it must be original and your own work. University rules regarding plagiarism and late submissions will be strictly enforced. All assessments will be cross-checked carefully on Turnitin.4,3 Proposed Structure Your answer be in a business report format, this means it must include: ‘+ Atitle page (includes an assessment title and your student number oniy) ‘+ An executive summary (300 words maximum, excluded from main word count) + Acontents page (excluded from main word count) + An introduction (200 words) ‘©. Introduction to topic and brief background of SME (critical; justify your choice) ‘2. Proposed digital marketing objectives for the chosen SME + Critique of Current Digital Marketing Strategy (suggested word count: 900 words) ‘+ Reflection on Using Generative Al for Social Media Marketing (900 words) + Details of the proposed digital marketing strategy (Demonstrates the application of digital marketing theory chosen to your SME and provides recommendations of the most appropriate use of digital marketing) (suggested word count: 1000 words) © Recommendation 1 © Recommendation 2 + Deptt rusts Inoraton nl Skil 201) Busines Popalitin Einar the Kad Reson 2016 © Recommendation 3 Examples of SME" Bakery/ delicatessen ‘Accountancy firm Green grocers Tattoo parlour Independent car dealership Newsagents Independent fast food restaurant Florist Laundrette Independent restaurant Independent health food store Hairdressers/ barbers Café/ coffee shop Local convenience store Health spa Independent tech/ computer company Independent gym