Internship Development Plan Template

Lê Bích Ngọc, a Digital Marketing student at Swinburne University, has created an internship plan to complete a 1-2 month internship at Vinalink Media Agency in Hanoi, Vietnam. The plan involves creating a media plan to promote Vinalink's SEO services. Ngọc aims to improve her content writing, learn graphic design, and enhance her marketing research and data analysis skills. She will seek feedback on her work and practice relevant tools. Her internship supervisor Ha Le Tien from Vinalink has approved the plan.

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Internship Development Plan Template

Uploaded by

Ngân Kiều Kim

We take content rights seriously. If you suspect this is your content, claim it here.

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Download as DOCX, PDF, TXT or read online on Scribd

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INTERNSHIP PLAN

1. STUDENT
Discipline major: Digital Marketing
Name: Lê Bích Ngọc
Swinburne Academic Supervisor name: Xuan Thu Trang
Student number: 103430011
Swinburne Academic Supervisor email:
Student email: [email protected] [email protected]

2. INDUSTRY PARTNER
Organisation name: Vinalink Media Agency

Internship address: 85 Vuong Thua Vu, Thanh Xuan, HN Industry Supervisor name & contact:

URL: https://www.vinalink.com/ Ha Le Tien. Email: [email protected]

Number of staff: 40 Industry Supervisor Title: Digital Marketing Director

Organisation structure, year of establishment and core business (50 words or less):

Vinalink Media Agency is a company offering online services, such as marketing, social media marketing, SEO services,
web design, as well as brand publicity and digital branding. It was established in 1999, with an organisation structure
consisted of two main departments: business department and operational department. The operational department
had three smaller teams: creative team, technical team and booking team.

3. ASSESSMENT DUE DATES

Please fill in this table with your assignment due dates based on when you start and finish your internship:

Assignment Details Due Date

Internship Plan 7 days after you start 25/09/2022
Video Midpoint of your internship 30/10/2022
Reflection 2 weeks after you finish 29/11/2022

4. INTERNSHIP DETAILS
Project description: Create a media plan for Vinalink’s SEO services.

I have been given a project of creating a media plan by the director of the Vinalink Media Agency. The media plan aims
to promote for the company’s SEO services, including: on-page SEO, outsourced SEO department as well as SEO
advisory services. The target audience will be business owners who have A1 or A2 class income, from 30 to 45 years
old, living in Hanoi and Ho Chi Minh city. As business owner, they have a basic understanding about SEO and how it
can affect businesses. There are some steps required in order to complete a media plan:

INTERNSHIP PLAN 2018 PAGE 1

- Research:
+ The SWOT analysis of Vinalink and competitor analysis
+ Target audience, customer insight, customer behaviour
- Ideas, key message:
+ Ideas for the customer insights collected in the research
+ Big idea for the media plan
+ Key message of the media plan
+ Media channels chosen to deliver media plan to the target audience
- Content
+ Coming up with suitable content for the media channels chosen: blog posts, social media posts, videos,..

Since the project assigned is for Vinalink agency – the company that I am currently working in, the research phase for
this media plan can be done easily. The information about the company: its strengths, weaknesses, opportunities and
threats they are facing in the market can be collected through my director and supervisors at Vinalink. On the other
hand, I will need to analyse further to get a deeper understanding of the target customers for SEO services: their
thoughts, attitudes as well as their behaviors. Coming up with ideas and content for the media plan is also a problem
because it requires skills, such as problem solving, writing, designing, together with communication skill. Overall, this
IMC plan gives me a chance to learn more about how marketers work in a real business environment.

Project role: Marketing and Creative Planner

Internship dates and required hours: about 1-2 months (30 – 60 days)

5. INTERNSHIP ASPIRATIONAL OBJECTIVES & AIMS

Internship objective #1: Improving my content writing skill

Being a Digital Marketing student at Swinburne University, mastering content writing skill is extremely important.
Before starting my internship at Vinalink Media Agency, I was a member of the Media department in Chef’S Choice –
Swinburne Cooking Club, and have written some posts related to cuisine for the club’s Facebook page. However,
working at Vinalink, I realized that it is essential to develop a broader understanding about other field to further
develop my content writing skill.

3 Aims relating to Internship objective #1

- Write one post per week sharing my new experience in the workplace and post them on social media
platforms.
- Come up with interesting content idea and write one Facebook post each two weeks for Chef’S Choice -
Swinburne Cooking Club
- Seek feedback from Chef’S Choice club members and my supervisor at Vinalink

Internship objectives #2: Learning graphic design

Having an understanding of how to design banners, or images for social media posts can help me to develop further as
a content creator in the future. I have create graphic designs for my assignments before, but I still want to improve

3 Aims relating to Internship objective #2

- Read three blog articles a day about trending design styles

- Watch two instruction videos of two design website: Canva and Adobe every week
- Practice and come up with one creative graphic design (poster, banner,…) of various topic

Internship objectives #3: Learning to analyse data and improving marketing research skill

I have always interested in data analysing although it is a difficult skill to learn. I have taken the Marketing Analysis
course of Swinburne University last semester, but I did not have a chance to apply what I learn in real life business
cases. This Internship brings me an opportunity to relearn the theories that I have forgotten and practice analysis tool.

3 Aims relating to Internship objective #3

INTERNSHIP PLAN 2018 PAGE 2

- Watch one video lecture a week of the Marketing Research Analytics course on Canvas
- Join the Digital Marketing Analytics in Practice course on Coursera
- Get instruction from Swinburne Academic supervisor and practice SPSS tool by analysing data every
three weeks