10

English
Quarter 2 - Module 1

Language of Research,
Campaigns and Advocacies

CO_Q2_ENGLISH10_MODULE1
 What I Know
This is the pre-assessment section given to check your prior knowledge
about the topic to be discussed in this module. Please do not write anything on the pages of
this module. Use a clean sheet of paper for your answers.

A. Direction: Read and answer the questions below. Choose the letter of the correct answer
for the questions given. Please use a clean sheet of paper.

1. __________ has ads that revolve around a single idea.

a. Advocacy b. Campaign c. Research d. Advertisement

2. It provides a framework in which processes of advocacy can be easily developed and

enclosed.
a. Advocacy b. Campaign c. Research d. Advertisement

3. It is a political tool by which an individual or group aims to influence public policy and
resource allocating decisions within political, economic and social system and institutions.
a. Advocacy b. Campaign c. Research d. Advertisement

4. It is used by grassroots-based social movements and a tool for the elite and the state itself.
a. Training b. Lobbying c. Mobilization d. Grassroots

5. It is a movement which uses the people in a given area as the basis for political or
economic movement.
a. Training b. Lobbying c. Mobilization d. Grassroots

6. This is a process focused on a clear and specific target.

a. Training b. Lobbying c. Mobilization d. Grassroots

7. This involves a lot of different groups like civic and religious organizations, particularly the
members of institutions.
a. Training b. Lobbying c. Mobilization d. Grassroots

8. This is an act to influence decisions made by officials in the government.

a. Training b. Lobbying c. Mobilization d. Grassroots

9. It is the other dimension that is based on fact-finding and provides the necessary
knowledge to take action.
a. Advocacy b. Campaign c. Research d. Advertisement

10. It includes many different stakeholders involved for the complexity of the topics usually
chosen; like, academics, partnership with universities and field data and interviews.
a. Advocacy b. Campaign c. Research d. Advertisement
 What’s In

In this module, we are going to know the language used in

researches, campaigns and advocacies.
First, let us know what these three are by having the definitions and examples.

RESEARCH – is an imperative area in not just the field of education, but in other
fields as well.
- it primarily focuses upon improving quality and is a research for knowledge
(Kapur, 2018)
- It shows how to make provisions of solutions to a problem in a scientific and
methodical manner.

Learning the language of research can help you understand research answers
to important problems. It can also help you read academic texts (and tests) more easily.

The Research Process

Research starts with a question or a problem. Researchers first find out what
others have already learned about the subject.
If the question has not been fully answered, they figure out a way to get more
information. They may do further observations or perform an experiment to test their
idea.
Next, they analyze the data (information) they have collected. Then they publish
their procedures, data, and conclusions. This allows other scientists to repeat the
experiments and double-check the conclusions.
Example, the “COVID-19 injectables” (best proof) of clinical research is a double-
blind trial. That is an experiment with two (or more) groups of people in which only one
group receives the drug or treatment being tested. The other group gets a placebo. (A
placebo is a “sugar pill” or other treatment that looks and feels like the experimental
treatment but has no active ingredients. Any effect it has are psychological—because
the participants expect it to work.)
A “double-blind” experiment gets its name because both the researchers and the
participants are “blind” during the test. Nobody knows until the experiment has finished
which group got the treatment and which group got an inactive placebo. That helps
prevent people's expectations from distorting (twisting or changing) the results.
The treatment being tested should give significantly better results than the
placebo. If not, any apparent difference it makes may be due to people’s hopes and
expectations. So, a double-blind trial is a way to check the effectiveness of a treatment.
 You will be encountering these words in a research, like design, data,
significance, evidence,treatment, experiment, conclusions, observations and
statistics.

Let us have them briefly for you to be familiarized with these words of research.
Terms Definition
Design – it is to plan (or a plan of) how something will be made or done.
Data – these are collected facts or information.
Significance - these are important data and meaningful findings in a research.
Evidence - observations or information that can help solve a crime or show
whether something is true or false.
Treatment - it is the course of action designed for research
Experiment - it is a test to see what happens when all factors (variables) but one is
controlled.
Conclusion - it is a summary of what has been learned or shown at the end of a
study.
Observation - it is looking carefully at something
Statistics - it is the organization and study of numerical data.

There are several reasons research results can be misleading. There may be
flaws in the research design. Researchers may make mistakes during the experiment
or when analyzing the data. They may even be biased: wanting certain results so much
that they influence the results.
Sometimes groups that might profit from the results pay for the research but only report
it if they get the results they want.
Well, we have more research languages. You can read more on or from the
internet to expand your learnings about research.

Campaign – this can be a single ad or a series of ads.

-it has ads that revolve around a single idea.
-it provides a framework in which processes of advocacy that can be easily
developed and enclosed.
-it has varying purposes, they are created using similar structures, as well
as through the use of persuasive language in order to convince
audiences to perform a certain function.
 5 Dimensions of a Campaign
1. Awareness Raising – this is intended to make the problem to be addressed
known by the general public.

Example:

https://www.freepik.com/free-vector/coronavirus-prevention-infographic_7877651.htm

2. Research – another dimension that is based on research, since it provides

the necessary knowledge to take action.
- many stakeholders are involved here for the complexity of the
topics.

Example: Experimenting to come up with a vaccine to cure COVID 19.

3. Social Mobilization – these are used by grassroots-based social movements,

but also as a tool for the elite and the state itself.
- involves a lot of different groups like, civic organizations,
religions, and actions of members of institutions like,
mass meetings, processions, and demonstrations.

Example: EDSA revolution, Human Rights rally

4. Training – it is the process focused on a clear and specific target.

- it further develops the contents, but also the scope and the vision.
- it runs in a mid-term and long-term scenario to get in-depth into
the topic.
- it completes the information-understanding cycle.

Example: Training police for proper actions on crime, training for teachers
to update them on teaching strategies, trainings for nurses for new
practices in caring for patients.

5. Lobbying – it is an act to influence decisions made by officials in the

government.
- it is very effective since it points directly to the legislator and
regulatory agencies.

Example: POLITICS OF COALITION-BUILDING FOR DEMOCRATIC

REFORM: A PHILIPPINE EXPERIENCE
 ADVOCACY – it is an action for a cause or purpose such as a media campaign
of an non-government organization or NGO that works for human rights to find
shareholders and partners to sustain its activity.

Advocacy and Campaign are sometimes seen as synonymous terms,

both are terms for all forms of influencing or convincing others.

Example of Advocacy: SELF-ADVOCACY

 What’s New

Activity 1: UNRAVEL ME PLEASE!

Direction: Solve the puzzle below. Use the list of words and clues below.
Please use a clean sheet of paper for your answers.

List of Words: false, experiment, outcomes, data, statistics, impact, treatment, evidence,
flawed, demonstrate, withhold, error, observation, target, collaborate, design, distorted,
conclusion, bias, interactions, significant, benefits

ACROSS DOWN
3. good or positive effects 1. to plan (or a plan of) how something will be
made or done
9. to work together 2. hold back or hide some information
(that might change the results)
11. twisted, presented in a way to encourage 4. the organization and study of numerical
false conclusions data
13. a researcher’s desire to get certain 5. the results at the end of a test or trial
results rather than others
15. collected facts or information 6. what has been learned or shown at the
end of a study
16. the ways two or more medications (or 7. show
other things, or people) affect each other

19. observations or information that can help 8. important, meaningful

solve a crime or show whether something is
true or false
20. a strong effect 10. looking carefully at something
21. the course of action designed to help a 12. a test to see what happens when all
patient factors (variables) but one are controlled

22. mistake 14. the goal researcher aims for

17. badly designed; with errors
https://mankindforward.com/2012/03/26/free-crossword-generator/
18. not true

What is It
Activity 2: What Am I?

The activity above shows how many terms are found in a research alone. Let us
now know about campaigns used in advertisements.
Direction: Identify the product for its famous slogan. Write your answers on a clean
piece of paper.

SLOGAN PRODUCT
1. “Just Do It!”
2. “Langhap sarap. Bida ang sarap!”
3. “Obey your thirst!”
4. “Have a break. Have a _!”
5. “We find ways…”
6. “Finger lickin’ good!”
7.” Inspire the World, Create the Future”
8. “This Changes Everything. Not Most Everything.”
9. “Impossible Is Nothing”
10. “To inspire and nurture the human spirit - one
person, one cup, and one neighborhood at a time.”