SADHU VASWANI AUTONOMOUS COLLEGE

SantHirdaram Nagar, Bhopal

Syllabus recommended by Board of studies of BBA

PART A - INTRODUCTION
Program Degree Course Class: BBA Year : II Session: 2023-24

Subject Commerce : MARKETING MANAGEMENT

1 Course Code M2-BBAB1T
2 Course Title BBA
3 Course Type (Core Group II
Course/Elective/Generic Paper I – Major
Elective/Vocational/…)
4 Pre-requisite (if any) Not Required (Open for All)
5 Course Learning 1. Student will be able to identify the marketing process and
Outcomes (CLO) its applicability in business operations. They will be able
to communicate marketing information persuasively and
accurately in oral, written and graphic formats.
2. Differentiate between categories of consumer criteria for
determining value.
3. Recognize how to identify target markets and
environments by analyzing demographics and consumer
behaviour.
4. List best practices for responsible marketing and how to
manage marketing efforts Synthesize ideas into a
business plan for entrepreneurial start-up venture.
5. The student will be able to Emphasis on various aspect of
service marketing which make it different from goods
marketing.

6 Credit Value 6 CREDITS

7 Total Marks Max Marks : 30+70 Minimum Passing Marks 33
PART B : CONTENT OF THE COURSE
Total No. of Lectures Tutorials-Practical (in hours per week) 03 Hours
T-T-P: 90
UNIT TOPIC NO. OF LECTURES
Unit I Nature and scope of marketing selling Vs Marketing, basic 18
concepts and approaches, Marketing management philosophies,
Concept of Holistic Marketing. Market segmentation,
Marketing Mix Marketing Environment System.
Unit II Product Strategy. Product Classification & Product mix, 18
branding and packaging decision, Integrated Marketing
Communication. Promotion mix: Advertising, publicity, Selling,
Sales Promotion and Public Relations.
Unit III Pricing decision, methods of setting prices, pricing strategics, 18
product promotion Rural marketing. Steps for taking lead in
Startups. Modern Marketing future marketing.
Unit IV Service marketing – Introduction, Growth of service sector, 18
Concept, Characteristics, Classification of sercice designing,
developing Human Resources.Marketing of services with
special reference to 1. Financial services 2. Health services 3.
Hopitality services including travel, hotels and tourism 4.
Professional services 5. Public unity service 6. Educational
services.
Unit V Channel of distribution, Logistics supply chain management, 18
Factors affecting choice of channel, Types of intermediaries and
their roles, Types of Retailing. Retail Management, Internet
Marketing, Non-profit Marketing.
Note :
Theoretical exposition should be accompanied by Discussions, Case-Studies preferably with Indian
Context, Presentations, and Industry Based Assignments.
References from Updated Journal in UGC Care list
Part – C – Learning Resources
Text Books, Reference Books, Other resources
Suggested Readings;
1. SaxenaRajan, Marketing Management ; Tata McGraw Hill Publishing Co.Ltd. New Delhi
(2019-6th Edition)
2. S.A. Sherlekar Marketing Management, Himalaya Publishing House (2015)
3. Philip Kotler Marketing Management Pearsons Education (2015)
4. Krishna K. Havaldar&ShailendraDasari B3B Marketing Text & Cases McGraw, New Delhi.
(2021-5th Edition)
5. Nair Rajan Gupta C.B. Marketing Management Sultan Chand & Sons, New Delhi (2018)
Suggested web links:

Suggested equivalent online courses:

Part D Assessment and Evaluation
Maximum Marks : 100 Marks
Continuous Comprehensive Evaluation 30 Marks
(CCE) 70 Marks
University Exam (UE): 03 Hours
Time :

Internal Assessment Class Test

Continuous Comprehensive Assignment/Presentation
Evaluation (CCE) Total 30 Marks
External Assessment Section (A) : Objective Type
University Exam Questions
Section (B) ; Short Questions
Section (C) : Long Questions
Total 70 Marks
 SADHU VASWANI AUTONOMOUS COLLEGE
SantHirdaram Nagar, Bhopal
Syllabus recommended by Board of studies of BBA
Format for Syllabus of Theory Paper

PART A - INTRODUCTION
Program Diploma Course Class: ch + ch + ,+ Year : II Session: 2022-23

Subject Commerce : foi.kuizca/k

1 Course Code M2-BBAB1T
2 Course Title ch + ch + , +
3 Course Type (Core Group II
Course/Elective/Generic Paper I – Major
Elective/Vocational/…)
4 Pre-requisite (if any) Not Required (Open for All)
5 Course Learning Nk= O;olk; lapkyuesafoi.kuizfdz;kvkSjbldhiz;ksT;r
Outcomes (CLO) igpkudjusesa l{kegksaxs A os
fyf[krvkSjxzkfQdLo:iksaesafoi.kutkudkjhdksizsjdvkSjlVhd
:Iklslaizsf"krdjusesa l{kegksaxs A
ewY; fu/kkZj.k ds fy, miHkksXrkekunaMdhJsf.k;ksa ds chp
A
tulaf[;dh
vkSjmiHkksDrkO;ogkjdkfo’ys"k.kdjdsyf{krcktkjksavkSjfijos’
igpkudjus ds rjhdsdksigpkusa A
ftEesnkjfoi.ku ds
loksZRreizFkkvksadhlwphcuk,avkSjfoi.kuiz;klksadkizca/ku
A mn~;e’khyrk ds LVkVZ&vimn~;e ds fy, ,d
;kstukesafopkjksdkla’ys"k.kdjsa A
Nk= lsokfoi.ku ds fofHkUuigyqvksaijtksj
l{kegksaxstksblseky ds foi.kulsvyxcukrsagS A
6 Credit Value 6 CREDITS
7 Total Marks Max Marks : 30+70 Minimum Passing Marks 33
PART B : CONTENT OF THE COURSE
Total No. of Lectures Tutorials-Practical (in hours per week) 03 Hours
L-T-P:90
UNIT TOPIC NO. OF LECTUR
Unit I foi.ku dh izd`fr ,oa {ks=] fodz; cukefoi.ku] ewyfopkj/kkjk 18
,oaigqapfoi.kuizca/k n’kZu] lexzfoi.ku dh vo/kkj.kk A
cktkjfoHkfDrdj.k] foi.kufeJ.kfoi.kuokrkoj.kfoi.kuiz.kkyh A
Unit mRiknj.kuhfr] mRiknoxhZdj.k ,oamRiknfeJ.kczkafMxa 18
II ,oaiSdsftaxfu.kZ;
,dhd`rfoi.kulapkjlao/kZufeJ.kfoKkiuizpkj] fodz; lao/kZu
,oayksdlaca/k A
Unit III ewY; fu/kkZj.kewY; fu/kkZj.k dh fof/k;kWewY; 18
 fu/kkZj.kO;wgjpuk] mRiknlao/kZuxzkeh.kfoi.ku]
LVkVZviesausr`Roysus ds fy, dne] vk/kqfudfoi.ku
,oaHkfo"; dkfoi.ku A
Unit lsokfoi.ku&Hkwfedklsok {ks= dh izxfr] 18
IV vo/kkj.kkfo’ks"krk,WlsokvfHkdYidkoxhZdj.k]
ekuolalk/kufodkl] lsokfoi.ku ds fo’ks"klanHkZesa 1
foRrh; lsok;sa 2 LokLFk; lsok;sa 3
lRdkjlsok;saftlesaVsªoy] gksVy ,oaIk;ZVu 'kkfeygS A 4
is’ksojlsok;sa 5 lkekU; tumi;ksxhlsok,a 6
'kS{kf.kdlsok;s A
Unit V forj.kokfgdk,ajlnvkiwfrZJ`a[kykizca/ku] 18
forj.kokfgdkilanxhdksizHkkfordjusokysrRo e/;LFkksa
ds izdkj ,oamudhHkwfedk] [kqnjkO;kikj ds izdkj]
[kqnjkO;kikjizca/kubaVjusVfoi.kuxSjykHkdkjhfoi.ku A
Note :
lS)kafrdO;k[;k ds lkFkfopkj&foe’kZ] dslLVMhfo’ks"kr% Hkkjrh; lanHkZesa] izL
,oam?kksxvk/kkfjrvlkbUesaVdklekos’kgksos A
UGC ds;jfyLV ds v/krufd, tuZYl~ dklanHkZ A
Part – C – Learning Resources
Text Books, Reference Books, Other resources
Suggested Readings;
1 + lDlsukjktu] ekdsZfVaxeSustesV % VkVkeSdxzkfgyifCyf’kaxdaiuhfyfeVsMu
¼2019&6oka laLdj.k½
2 + ,l , 'ksjysdj] ekdsZfVaxeSustesV ] fgeky; ifCyf’kaxgkml ¼2015½
3 + fQfyidksVyj] ekdsZfVaxeSustesV] fi;lZu ,tqds’ku ¼2015½
4 + d`".kk ds goynkjvkSj 'kSysUnznlkjh ch2ch ekdsZfVaxVsDLV ,aMdsleSdxzk] u
¼2021&5oka laLdj.k½
5 + uk;jjktuxqIrklhchekdsZfVadeSustesaVlqYrku pan ,aMlal] ubZfnYyh ¼2018½
Suggested web links:

Suggested equivalent online courses:

Part D Assessment and Evaluation
Maximum Marks : 100 Marks
Continuous Comprehensive Evaluation (CCE) 30 Marks
University Exam (UE): 70 Marks
Time : 03 Hours
Internal Assessment Class Test
Continuous Comprehensive Assignment/Presentation
Evaluation (CCE) Total 30 Marks
External Assessment Section (A) : Objective Type
University Exam Questions
Section (B) ; Short Questions
Section (C) : Long Questions
Total 70 Marks
 SADHU VASWANI AUTONOMOUS COLLEGE
SantHirdaram Nagar, Bhopal
Syllabus recommended by Board of studies of BBA

PART A - INTRODUCTION
Program Diploma Course Class: BBA Year : II Session: 2022-23

Subject Commerce : MARKETING RESEARCH

1 Course Code M2-BBAB2T
2 Course Title BBA
3 Course Type (Core Group I
Course/Elective/Generic Paper II – Major
Elective/Vocational/…)
4 Pre-requisite (if any) Not Required (Open for All)
5 Course Learning 1. Discuss the scope and managerial importance of market
Outcomes (CLO) research and its role in the development of marketing strategy.
2. Provide a detailed overview of the stages in the market
research questions process.
3. Develop research questions and objectives that can be
addressed in a research design.
4. Develop an appropriate market research design for the clients.
5. Manage the data collection process Use contemporary
statistical packages to calculate and report descriptive statistics
from quantitative data Interpret data analysis in the context of
the identified business problem.
6. Communicate research results in written report and oral
presentation formats.

6 Credit Value 6 CREDITS

7 Total Marks Max Marks : 30+70 Minimum Passing Marks 33
PART B : CONTENT OF THE COURSE
Total No. of Lectures Tutorials-Practical (in hours per week) 03 Hours
T-T-P: 90
UNIT TOPIC NO. OF LECTURES
Unit I Definition, Concept and Objective of Marketing research. 18
Advantages and limitations of Marketing Research. Problems
and precautions in Marketing research. Analyzing Competition
and Consumer Markets, Market Research Methodology.
Unit II Types of Marketing Research: Consumer Research, product 18
research, sales research and advertising research. Various Issue
involved and ethics in marketing research. Rural Marketing
Research, Institutional Management & Research.
Unit III Problem formulation and statement of research, Research 18
process, research design – exploratory research, descriptive
research and experimental research designs. Decision Theory and
decision Tree.
Unit IV Methods of data collection – observational and survey methods. 18
 Questionnaire, Design attitude measurement techniques.
Unit V Administration of surveys, sample design, selecting and 18
appropriate statistical technique. Tabulation and analysis of data,
scaling techniques. Hypothesis, Concept, Need, Objectives of the
hypotheses, Types of Hypotheses and its uses. Report writing.
Note :
Theoretical exposition should be accompanied by Discussions, Case-Studies preferably with Indian
Context, Presentations, and Industry Based Assignments.
References from Updated Journal in UGC Care list
Part – C – Learning Resources
Text Books, Reference Books, Other resources
Suggested Readings;
1. RajendraNargundkar Marketing Research: Text and Cases TMH, New Delhi. (2019-4th
Edition)
2. Cooper DR and Schindler, Business Research Methods, Tata McGraw Hill, New Delhi
latest edition.
3. Kothari, C.R. &GauravGarg Research Methodology, New Age International Publishers,
New Delhi. (2019).
4. Naresh K. Malhotra and Satyabhusan Das Marketing Research Perarsons Education (2019-
7th Edition)
5. Malhotra NC, Marketing Research, Pearson, New Delhi (2015)
6. G.C. Berry Marketing Research, TMH, New Delhi. (2020)
Suggested web links:

Suggested equivalent online courses:

Part D Assessment and Evaluation
Maximum Marks : 100 Marks
Continuous Comprehensive Evaluation (CCE) 30 Marks
University Exam (UE): 70 Marks
Time : 03 Hours

Internal Assessment Class Test

Continuous Comprehensive Assignment/Presentation
Evaluation (CCE) Total 30 Marks
External Assessment Section (A) : Objective Type
University Exam Questions
Section (B) ; Short Questions
Section (C) : Long Questions
Total 70 Marks
 SADHU VASWANI AUTONOMOUS COLLEGE
SantHirdaram Nagar, Bhopal
Syllabus recommended by Board of studies of BBA
Format for Syllabus of Theory Paper

PART A - INTRODUCTION
Program Diploma Course Class: ch + ch + ,+ Year : II Session: 2022-23

Subject Commerce : foi.kuvuqla/kku

1 Course Code M2-BBAB2T
2 Course Title ch + ch + ,+
3 Course Type (Core Group II
Course/Elective/Generic Paper II – Major
Elective/Vocational/…)
4 Pre-requisite (if any) Not Required (Open for All)
5 Course Learning 1 + cktkjvuqla/kku ds nk;jsvkSjizca/kdh; egRovkS
Outcomes (CLO) fodkleasbldhHkwfedkijppkZdjsa A
2 + cktkjvuqla/kkuizfdz;k ds pj.kksadkfoLr`rvoyksduiznkudj
3 + vuqla/kkuiz’uksavkSjmn~ns’;ksadkfodkldjukftUg
fMtkbuesalacaf/krfd;ktkldrkgS A
4 + xzkgdksa ds fy, ,d mi;qDrcktkjvuala/kkufMtkbufodflrdju
5 + MsVklaxzgizfdz;kdkizca/kddjsaek=kRedMsVklso.kZu
dh x.kukvkSjfjiksVZdjus ds fy,
iSdstksdkmi;ksxdjsaigpkudhxbZO;kolkf;dleL;k ds lanHkZe
dh O;k[;k djsa A
6
fyf[krfjiksVZvkSjekSf[kdizLrqfrLo:iksaesavuqla/kkuifj.kkeks
A
6 Credit Value 6 CREDITS
7 Total Marks Max Marks : 30+70 Minimum Passing Marks 33
PART B : CONTENT OF THE COURSE
Total No. of Lectures Tutorials-Practical (in hours per week) 03 Hours
L-T-P:90
UNIT TOPIC NO. OF LECTURE
Unit I ifjHkk"kkfoi.ku 'kks/k dh vo/kkj.kk ,oamns’; foi.ku 'kks/k ds 18
xq.k ,oalhek,afoi.kuesaleL;k;sa ,oalko/kkfu;kW] izfr;ksfxrk
,oamiHkksDrkcktkjdkfo’ys"k.kfoi.kuvuqla/kku i)fr A
Unit foi.ku 'kks/k ds izdkj % miHkksDrk 'kks/k] mRikn 'kks/k 18
II mRikn 'kks/k] fodzz; 'kks/k ,oafoKkiu 'kks/k] foi.ku 'kks/k esa
'kkfeygksusokysfofHkUueqn~ns ,oauhfr 'kkL=]
xzkeh.kfoi.kuvuqla/kku] laLFkkxrizca/kuvkSjvuqla/kku A
Unit III leL;kfu:Ik.k ,oa 'kks/k fooj.k] 'kks/k izfdz;kvuqla/kkuvfHkdYi] 18
[kkstij[k 'kks/k o.kkZRed 'kks/k
,oaiz;ksxkRedvuqla/kkuvfHkdYi] fu.kZ;ufl)kar ,oafu.kZ;u o`{k
 A
Unit lead ladyu dh fof/k;kWvoyksdkukRed ,oalosZZ{k.kfof/k;kW] 18
IV iz’ukoyh :ijs[kk] eukso`fRrekiufof/k;kW A
Unit V losZ{k.kdkiz’kklu] uewukfMtkbu] ,d mi;qDrlkaf[;dh; 18
rduhddkp;u A MsVkdklkj.khdj.kvkSjfo’ys"k.k A Ldsfyaxrduhd
A ifjdYiuk % vo/kkj.kkvko’;drk A ifjdYiuk ds mn~ns’;] ifjdYiuk
ds izdkjvkSjbldsmi;ksx A fjiksVZys[ku A
Note :
lS)kafrdO;k[;k ds lkFkfopkj&foe’kZ] dslLVMhfo’ks"kr% Hkkjrh; lanHkZe
,oam?kksxvk/kkfjrvlkbUesaVdklekos’kgksos A
UGC ds;jfyLV ds v/krufd, tuZYl~ dklanHkZ A
Part – C – Learning Resources
Text Books, Reference Books, Other resources
Suggested Readings;
1 + jktsanzujxqaMdjekdsZfVaxfjlpZ % VsDLV ,aMdslVh,e,pubZfnYyh A ¼2019&pkS
2 + dwijMhvkjvkSjf’kaMyj] fctuslfjlpZesFkM~l] VkVkeSdxzksfgy] ubZfnYyhuohurela
3 + dksBkjhlhvkjvkSjxkSjoxxZvuqla/kku in~/kfr U; ,t baVjus’kuyifCy’klZubZfnYyh ¼
4 + ujs’k ds eYgks=k vkSjlR;Hkw"k.knklekdsZfVaxfjlpZisjklZUl ,tqds’ku ¼2019&7ok
5 + eYgks=k ,u lhekdsZfVaxfjlpZ] fi;lZuubZfnYyh ¼2015½
6 + thlhcsjh] ekdsZfVaxfjlpZ] Vh,e,pubZfnYyh ¼2020½
Suggested web links:
Suggested equivalent online courses:
Part D Assessment and Evaluation
Maximum Marks : 100 Marks
Continuous Comprehensive Evaluation (CCE) 30 Marks
University Exam (UE): 70 Marks
Time : 03 Hours
Internal Assessment Class Test
Continuous Comprehensive Assignment/Presentation
Evaluation (CCE) Total 30 Marks
External Assessment Section (A) : Objective Type Questions
University Exam
Section (B) ; Short Questions
Section (C) : Long Questions
Total 70 Marks
 SADHU VASWANI AUTONOMOUS COLLEGE
SantHirdaram Nagar, Bhopal
Syllabus recommended by Board of studies of BBA

PART A - INTRODUCTION
Program Degree Course Class: BBA Year : II Session: 2023-24

Subject Commerce : MARKETING RESEARCH

1 Course Code M2-BBAB2T
2 Course Title BBA
3 Course Type (Core Group I
Course/Elective/Generic Paper II – Major
Elective/Vocational/…)
4 Pre-requisite (if any) Not Required (Open for All)
5 Course Learning 1. Discuss the scope and managerial importance of market
Outcomes (CLO) research and its role in the development of marketing strategy.
2. Provide a detailed overview of the stages in the market
research questions process.
3. Develop research questions and objectives that can be
addressed in a research design.
4. Develop an appropriate market research design for the clients.
5. Manage the data collection process Use contemporary
statistical packages to calculate and report descriptive statistics
from quantitative data Interpret data analysis in the context of
the identified business problem.
6. Communicate research results in written report and oral
presentation formats.

6 Credit Value 6 CREDITS

7 Total Marks Max Marks : 30+70 Minimum Passing Marks 33
PART B : CONTENT OF THE COURSE
Total No. of Lectures Tutorials-Practical (in hours per week) 03 Hours
T-T-P: 90
UNIT TOPIC NO. OF LECTURES
Unit I Definition, Concept and Objective of Marketing research. 18
Advantages and limitations of Marketing Research. Problems
and precautions in Marketing research. Analyzing Competition
and Consumer Markets, Market Research Methodology.
Unit II Types of Marketing Research: Consumer Research, product 18
research, sales research and advertising research. Various Issue
involved and ethics in marketing research. Rural Marketing
Research, Institutional Management & Research.
Unit III Problem formulation and statement of research, Research 18
process, research design – exploratory research, descriptive
research and experimental research designs. Decision Theory and
decision Tree.
Unit IV Methods of data collection – observational and survey methods. 18
Questionnaire, Design attitude measurement techniques.
Unit V Administration of surveys, sample design, selecting and 18
appropriate statistical technique. Tabulation and analysis of data,
scaling techniques. Hypothesis, Concept, Need, Objectives of the
hypotheses, Types of Hypotheses and its uses. Report writing.
Note :
Theoretical exposition should be accompanied by Discussions, Case-Studies preferably with Indian
Context, Presentations, and Industry Based Assignments.
References from Updated Journal in UGC Care list
Part – C – Learning Resources
Text Books, Reference Books, Other resources
Suggested Readings;
1. RajendraNargundkar Marketing Research: Text and Cases TMH, New Delhi. (2019-4th
Edition)
2. Cooper DR and Schindler, Business Research Methods, Tata McGraw Hill, New Delhi latest
edition.
3. Kothari, C.R. &GauravGarg Research Methodology, New Age International Publishers, New
Delhi. (2019).
4. Naresh K. Malhotra and Satyabhusan Das Marketing Research Perarsons Education (2019-
7th Edition)
5. Malhotra NC, Marketing Research, Pearson, New Delhi (2015)
6. G.C. Berry Marketing Research, TMH, New Delhi. (2020)
Suggested web links:

Suggested equivalent online courses:

Part D Assessment and Evaluation
Maximum Marks : 100 Marks
Continuous Comprehensive Evaluation 30 Marks
(CCE) 70 Marks
University Exam (UE): 03 Hours
Time :

Internal Assessment Class Test

Continuous Comprehensive Assignment/Presentation
Evaluation (CCE) Total 30 Marks
External Assessment Section (A) : Objective Type
University Exam Questions
Section (B) ; Short Questions
Section (C) : Long Questions
Total 70 Marks
 SADHU VASWANI AUTONOMOUS COLLEGE
SantHirdaram Nagar, Bhopal
Syllabus recommended by Board of studies of BBA
Format for Syllabus of Theory Paper

PART A - INTRODUCTION
Program Diploma Course Class: ch + ch + , + Year : II Session: 2022-23

Subject Commerce : foi.kuvuqlalk/ku

1 Course Code M2-BBAB2T
2 Course Title ch + ch + ,+
3 Course Type (Core Group I
Course/Elective/Generic Paper II – Major
Elective/Vocational/…)
4 Pre-requisite (if any) Not Required (Open for All)
5 Course Learning cktkjvuqla/kku ds nk;jsvkSjizca/kdh; egRovkSjfo
Outcomes (CLO) fodklesabldhHkwfedkijppkZdjsa A
cktkjvuqla/kkuizfdz;k ds pj.kksadkfoLr`rvoyksduiznkudjsa A
vuqla/kkuiz’uksavkSjmn~ns’k;ksadkfodkldjukftUgsa
fMtkbuesalacksf/krfd;ktkldrkgSA
xzkgdksa ds fy, ,d mi;qDrcktkjvuqla/kkufMtkbufodflrdjuk A
MsVklaxzgizfdz;kdkizca/kudjsaek=kRedMsVklso.kZukRed
x.kukvkSjfjiksVZdjus ds fy,
iSdstksadkmi;ksxdjsaigpkudhxbZO;kolkf;dleL;k
lanHkZesaMsVkfo’ys"k.k dh O;k[;k djsa A
fyf[krfjiksVZvkSjekSf[kdizLrqfrLo:iksaesavuqla/kkuifj.kkeks
A
6 Credit Value 6 CREDITS
7 Total Marks Max Marks : 30+70 Minimum Passing Marks 33
PART B : CONTENT OF THE COURSE
Total No. of Lectures Tutorials-Practical (in hours per week) 03 Hours
L-T-P:90
UNIT TOPIC NO. OF
Unit I ifjHkk"kk] foi.ku 'kks/k dh vo/kkj.kk ,oamÌs’;] foi.ku 'kks/k ds xq.k 18
,oalhek,Wfoi.kuesaleL;k;sa ,oalko/kkfu;kW] izfr;ksfxrk
,oamiHkksDrkcktkjdkfo’ys"k.k] foi.kuvuqla/kku i)fr A
Unit foi.ku 'kks/k ds izdkj % miHkksDrk 'kks/k] mRikn 'kks/k] fodz; 18
II 'kks/k ,oafoKkiu 'kks/k] foi.ku 'kks/k esa
'kkfedgksusokysfofHkUueqn~ns ,oauhfr 'kkLr]
xzkeh.kfoi.kuvuqla/kku] laLFkxrizca/kuvkSjvuqla/kku A
Unit III leL;kfu:i.k ,oa 'kks/k fooj.k] 'kks/k izfdz;k] vuqla/kkuvfHkdYi] 18
[kkstij[k 'kks/k] o.kkZRed 'kks/k ,oaiz;ksxkRedvuqla/kkuvfHkdYi]
fu.kZ;ufl)kar ,oafu.kZ;u o`{k A
Unit lead ladyu dh fof/k;ka&voyksdkukRed ,oaloaZs{k.kfof/k;ka] 18
IV iz’ukoyh :Ikjs[kk] eukso`frekiufof/k;ka A
Unit V losZ{k.kdkiz’kklu] uewukfMtkbu] ,d mi;qDrlkaf[;dh; rduhddkp;u A 18
MsVkdklkj.khdj.kvkSjfo’ys"k.k A Ldsfyaxrduhd A ifjdYiuk %
vo/kkj.kkvko’;drk A ifjdYiuk ds mn~ns’;] ifjdYiuk ds
izdkjvkSjbldsmi;ksxfjiksVys[ku A
Note :
lS)kafrdO;k[;k ds lkFkfopkj&foe’kZ] dslLVMhfo’ks"kr% Hkkjrh; lanHkZe
,oam?kksxvk/kkfjrvlkbUesaVdklekos’kgksos A
UGC ds;jfyLV ds v/krufd, tuZYl~ dklanHkZ A
Part – C – Learning Resources
Text Books, Reference Books, Other resources
Suggested Readings;
1. jktsanzujxqaMdjekdsZfVadfjlpZ % VsDLV ,aMdslVh,e,pubZfnYyh ¼2019 &pkSF
2. dwijMhvkjvkSjf’kaMyj] fctjuslfjlpZesFkM~lVkVkeSdxzksfgy] ubZfnYyhuohurelaL
3. dksBkjh] lhvkj] vkSjxkSjoxxZvuqla/kku in~/kfrU;w ,t baVjus’kuyifCy’klZ] ubZfnYy
4. ujs’k ds ] eYgks=k vkSjlR;Hkw"k.knklekdsZfVaxfjlpZjsjklZUl ,tqds’ku ¼2019&7 o
5. eYgks=k ,u lhekdsZfVaxfjlpZ] fi;lZu] ubZfnYyh] ¼2015½
6. thlhcsjh] ekdsZfVaxfjlpZ] Vh,e,p] ubZfnYyh ¼2020
Suggested web links:

Suggested equivalent online courses:

Part D Assessment and Evaluation
Maximum Marks : 100 Marks
Continuous Comprehensive Evaluation (CCE) 30 Marks
University Exam (UE): 70 Marks
Time : 03 Hours
Internal Assessment Class Test
Continuous Comprehensive Assignment/Presentation
Evaluation (CCE) Total 30 Marks
External Assessment Section (A) : Objective Type Questions
University Exam
Section (B) ; Short Questions
Section (C) : Long Questions
Total 70 Marks
 SADHU VASWANI AUTONOMOUS COLLEGE
SantHirdaram Nagar, Bhopal
Syllabus recommended by Board of studies of BBA
Format for Syllabus of Theory Paper
PART A - INTRODUCTION
Program Degree Course Class: BBA Year : II Session: 2023-24

Subject Commerce : FINANCIAL MARKETS AND FINANCIAL SERVICES

1 Course Code M2-BBAC2T
2 Course Title BBA
3 Course Type (Core Group I
Course/Elective/Generic Paper II – Major
Elective/Vocational/…)
4 Pre-requisite (if any) Not Required (Open for All)
5 Course Learning 1. To provide the student a basic knowledge of financial
Outcomes (CLO) markets and institutions and to familiarize them with
major financial services in India.
2. They will be able to know various money market and
capital market instruments.
3. The will be able to understand the functions and
organization of capital market and money market in
India.
4. They will be able to know about various financial
services provide in the financial market.
5. They will understand various financial institutions and
their role in financing of the business.
6 Credit Value 6 CREDITS
7 Total Marks Max Marks : 30+70 Minimum Passing Marks 33
PART B : CONTENT OF THE COURSE
Total No. of Lectures Tutorials-Practical (in hours per week) 03 Hours
L-T-P- 90
UNIT TOPIC NO. OF LECTURES
Unit I Financial System and its Components: financial markets and 18
institutions; Financial intermediation; Flow of funds matrix;
Financial system and economic development; An overview of
Indian financial system.
Unit II Financial Markets: Money market: functions, organization and 20
instruments. Role of central bank in money market; Indian
money market – An overview.
Capital Markets – functions, organization, and instruments.
Indian debt market; Indian equity market – primary and
secondary markets; Role of stock exchange in India.
Unit III Financial Institutions: Commercial banking – introduction, its 20
role in project finance and working capital financel
Development Financial institutions (DFIs) – An overview and
role in Indian economy; life and Non-life insurance
companies in India; India; Mutual Funds-Indtroduction and
their role in capital market development. Non banking
financial companies (NBFCS).
Unit IV Financial Services: Overview of Financial services industry: 10
Merchant banking-pre and post issue management,
underwriting. Regularory framework relating to merchant
banking in india.
Unit V Leasing and hire-purchase, Consumer and housing finance; 22
Venture capital finance Factoring services bank guarantees
and letter of credit; Credit rating Financial counselling.
Note :
Theoretical exposition should be accompanied by Discussions, Case-Studies preferably with Indian
Context, Presentations, and Industry Based Assignments.
References from Updated Journal in UGC Care list
Part – C – Learning Resources
Text Books, Reference Books, Other resources
Suggested Readings;
1. L M Bhole, and JitendraMahakud. Financial Institution and Markets, McGraw-Hill (2017)
2. Phathak Indian Financial System, Pearsons Education. (2014)
3. Khan M.Y. Indian Financial System, McGraw Hill Education. (2019-11th Edition)
4. Sidhharth S.S. Indian Financial System; Financial Market, Institutions and Services McGraw
Hill Education. (2020)
5. PathakBharti Indian Financial System, PearsonsEduation (2018)
6. Annual Reports of Major Financial Institutions in India.
Suggested web links:

Suggested equivalent online courses:

Part D Assessment and Evaluation
Maximum Marks : 100 Marks
Continuous Comprehensive Evaluation (CCE) 30 Marks
University Exam (UE): 70 Marks
Time : 03 Hours
Internal Assessment Class Test 15
Continuous Comprehensive Assignment/Presentation 10
Evaluation (CCE) Total 30 Marks
External Assessment Section (A) : Objective Type
University Exam Questions
Section (B) ; Short Questions
Section (C) : Long Questions
Total 70 Marks
 SADHU VASWANI AUTONOMOUS COLLEGE
SantHirdaram Nagar, Bhopal
Syllabus recommended by Board of studies of BBA
Format for Syllabus of Theory Paper

PART A - INTRODUCTION
Program Diploma Course Class: ch + ch + ,+ Year : II Session: 2022-23

Subject Commerce : foRrh; cktkjvkSjfoRrh; laok,aas

1 Course Code M2-BBAA2T
2 Course Title ch + ch + , +
3 Course Type (Core Group I
Course/Elective/Generic Paper II – Major
Elective/Vocational/…)
4 Pre-requisite (if any) Not Required (Open for All)
5 Course Learning Nk=
Outcomes (CLO) cktkjksavkSjlaLFkkuksadkcqfuoknhKkuiznkudjukvkSjmUg
foRrh; lsokvksalsifjfprdjkuk A
osfofHkUueqnzkcktkjvkSjiwathcktkj ds lk/kuksadkstkuuses
HkkjresaiwathcktkjvkSjeqnzkcktkj ds dk;ksZvkSjlaxBu
l{kegksaxs A
osfoRrh; cktkjesaiznku dh tkusokyhfofHkUufoRrh;
ckjseastkuldsaxs A
osfofHkUufoRrh; laLFkkuksavkSjO;olk;
foRriks"k.keasmudhHkwfedkdks le>saxsA
6 Credit Value 6 CREDITS
7 Total Marks Max Marks : 30+70 Minimum Passing Marks 33
PART B : CONTENT OF THE COURSE
Total No. of Lectures Tutorials-Practical (in hours per week) 03 Hours
L-T-P:90
UNIT TOPIC NO. OF L
Unit I foRrh; iz.kkyhvkSjmlds ?kVd % foRrh; 18
cktkjvkSjlaLFkkufoRrh; e/;LFkrkfuf/k;ksadkizokgeSfVªDl%
foRrh; iz.kkyhvkSjvkfFkZdfodklHkkjrh; foRrh; iz.kkyhdk ,d
flagkoyksdu A
Unit foRrh; cktkj % eqnzkcktkj % dk;Z] laxBuvkSjmidj.k A 20
II eqnzkcktkjesadsanzh; cSad dh HkwfedkHkkjrh; eqnzkcktkj&
,d flagkoyksdu
iwathcktkj&dk;ZlaxBuvkSjmidj.k A Hkkjrh; _.k cktkj] Hkkjrh;
bfDoVhcktkj&izkFkfedvkSjn~forh;dcktkj] HkkjresaLVkWd
,Dlpsatksa dh Hkwfedk A
Unit III foRrh; laLFkku% okf.kfT;dcSfdax&ifjp;] 20
ifj;kstukfoRrvkSjdk;Z’khyiwathfoRresabldhHkwfedk %
 fodklfoRrh; laLFkku ¼Mh,QvkbZ½ Hkkjrh; vFkZO;oLFkkesa
,d flagkoyksduvkSjHkwfedk % Hkkjresa thou
vkSjxSj&thouchekdaifu;ka % E;wpqvyQaM&iwathcktkj ds
fodklesaifjp; vkSjmudhHkwfedk A xSjcSfdaxfoRrh; daifu;ka
¼,uch,Qlh½ A
Unit foRrh; lsok,a % foRrh; lsokmn~;ksxdkvoyksdu % 10
IV epsZVcSfdax& b;;w lsigysvkSjcknesaizca/ku] vfHkxksiu
¼gkehnkjh½ A HkkjresaepsZVcSfdaxlslacaf/krfu;ked<+kapk
A
Unit V YhftaxvkSjfdjk;kdz; ¼gk;j&ijpst½] 22
miHkksDrkvkSjvkoklfoRrmn~;e iwathfoRr% QSDVfjaxlsok,a]
cSadxkjaVhvkSjlk[k i=] dzsfMVjsfVax] foRrh; ijke’kZ
Note :
lS)kafrdO;k[;k ds lkFkfopkj&foe’kZ] dslLVMhfo’ks"kr% Hkkjrh; lanHkZe
,oam?kksxvk/kkfjrvlkbUesaVdklekos’kgksos A
UGC ds;jfyLV ds v/krufd, tuZYl~ dklanHkZ A
Part – C – Learning Resources
Text Books, Reference Books, Other resources
Suggested Readings;
1+ ,y ,e Hkksys] vkSjftrsUnzegkdqn A foRrh; laLFkkuvkSjckktkj] eSdxzk&fgy ¼201
2 + QkVd A Hkkjrh; foRrh; iz.kkyh] fi;lZuf’k{kk A ¼2014½
3 + [kku ,e okbZHkkjrh; foRrh; iz.kkyh% eSdxzkfgy ,tqds’ku A ¼2019&11 oka laLdj
4 + fln~/kkFkZ ,l + ,l + Hkkjrh; foRrh; iz.kkyh % foRrh; ckktj] laLFkkuvkSjlsok,aeSd
¼2020½
5 + ikBdHkkjrhHkkjrh; foRrh; iz.kkyh] fi;lZuf’k{kk ¼2018½
6 + Hkkjresaizeq[k foRrh; laLFkkuksa dh okf"kZdfjiksVZ A
Suggested web links:

Suggested equivalent online courses:

Part D Assessment and Evaluation
Maximum Marks : 100 Marks
Continuous Comprehensive Evaluation (CCE) 30 Marks
University Exam (UE): 70 Marks
Time : 03 Hours
Internal Assessment Class Test 15
Continuous Comprehensive Assignment/Presentation 10
Evaluation (CCE) Total 30 Marks
External Assessment Section (A) : Objective Type Questions
University Exam
Section (B) ; Short Questions
Section (C) : Long Questions
Total 70 Marks
 SADHU VASWANI AUTONOMOUS COLLEGE
Sant Hirdaram Nagar, Bhopal
Syllabus recommended by Board of studies of B.Com
Session 2022-23
Theory Syllabus
Part A Introduction
Program: Degree Class: B.com Year: II year Session: 2023-24
Subject: Zoology
1 Course Code IC2- COMA 1G
2 Course Title FUNDAMENTAL'S OF MANAGEMENT
3 Course Type (Core Elective for Other Faculty
Course/Elective/Generic
Elective/Vocational/….)
4 Pre-requisite (if any)
This course can be selected as Elective subject by
other faculty students. (except commerce student)
5 Course Learning outcomes At the end of the course, students should be able
(CLO) to:
1. Understand the nature of management and
describe the functions of management.
2. Develop understanding of different approaches
to designing organization structures.
3. Understand the role of personality, learning and
emotions at work.
4. Discover and understand the concept of
motivation leadership, power and conflict.
5. Understand the foundations of group behavior
and the framework for organizational change
and development.
6 Credit Value 6
7 Total Marks Max. Marks: 30+70 Min. Passing Marks:33
 PART B: Content of the Course
Total No. of Lectures: 15
No. of
Unit Topics
Lectures
Management - Concept and Need, Managerial Functions - An
overview Leading Indian Management Thinker's. Evolution and
Development of Management Thought, Classical Approach -- Taylor,
Fayol, Neoclassical and Human Relations Approaches -, Systems
Unit-1 Approach/ 15
çca/ku% & vo/kkj.kk vkSj vko';drk] çca/kdh; dk;Z & ,d flagkoyksdu% vxz.kh
Hkkjrh; çca/ku fopkjdA çca/ku fopkj dk ewY;kadu vkSj fodkl]ijaijkxr şf"Vdks.k &
Vsyj] Qs;ksy] uo ijaijkxr vkSj ekuo laca/k şf"Vdks.k & çfØ;k şf"Vdks.k
Planning : Types of Plan, Strategic planning - Concept, process,
Importance and limitations; Environmental Analysis and diagnosis.
Decision-making: Process and Techniques.
Unit- II 15
fu;kstu % fu;kstu ds çdkj] lkefjd ;kstuk & vo/kkj.kk] çfØ;k] egRo vkSj
lhek,a] okrkoj.k fo'ys"k.k vkSj funkuA fu.kZ;u% çfØ;k vkSj rduhdA

Organizing: Concept and process of organizing - An overview, Span

of management, Different types of Organization (line, staff and
functional), Decentralization, Delegation of authority; Formal and
Informal Structure;
Unit- III Principles of Organizing; Network Organization Structure 15
laxBu % laxBu dh vo/kkj.kk vkSj çfØ;k & ,d flagkoyksdu] çca/ku dk foLrkj ]
laxBu ds fofHkUu çdkj ¼js[kk] deZpkjh vkSj dk;kZRed½] fodsashdj.k] vf/kdkjksa dk
HkkjkiZ.k vkSipkfjd vkSj vukSipkfjd laxBu lajpuk] laxBu ds fl)kar% usVodZ laxBu
lajpukA

Staffing and Leading : Concept of staffing - Recruitment and

Selection; Orientation; Training and Development; Career
Development; Performance Appraisal, Motivation & Leadership:
Concept, Importance, Maslow's Need Hierarchy Theory; Hertzberg's
Two-factor Theory, Leadership Styles; 15
Unit- IV Communication: Concept, purpose, process;
LVkfQax vkSj usr`Ro % LVkfQax dh vo/kkj.kk & HkrhZ vkSj p;u; vfHkfoU;kl]
çf'k{k.k vkSj fodkl; dSfj;j fodkl; fu"iknu ewY;kaduA vfHkçsj.kk vkS j usr`Ro%
vo/kkj.kk] egRo] ekLyks dh vko';drk&inkuqØe fl)kar; gVZtcxZ dk Vw&QSDVj
fl)kar] usr`Ro 'kSfy;k¡] lapkj% vo/kkj.kk] mís';] çfØ;k]

Control : Concept, Process, Limitations, Principles of Effective

Control, Major Techniques of control - Classical and Modern.
Unit- V 15
fu;a=.k % vo/kkj.kk] çfØ;k] lhek,a] çHkkoh fu;a=.k ds fl)kar] fu;a=.k dh çeq[k
rduhdsa&ijaijkxr vkSj vk/kqfudA
 Functional Area's of Management- Basic concept of Production
Management, Financial Management, Personnel/Human Resource
Unit- VI Management, Marketing Management. 15
çca/ku ds dk;kZRed {ks=% mRiknu çca/ku] foškh; çca/ku] dkfeZd @ekuo lalk/ku
çca/ku] foi.ku çca/ku A
Keyword Tags: Management, Approaches, Planning, Organizing, Staffing and Leading,
Control. Functional Area's of Management.

PART : C- RECOMMENDED STUDY RESOURCES

. Author Book Title Publishers

Koontz Harold & Weihrich Essentials of Management Tata McGraw- Hill Education
Heinz

Ramasamy, T. Principle of Management Himalaya Publishing House

Durai,P Principles of Management, Text Person’s

and Cases

Prasad, I,M Principles and Practice of Sultan Chand & Sons

Management

R.L Naulakha Principle of Management Ramesh Book Depot

Neeru Vasishth Principle of Management Kitab Mahal

Dr. S.C. Saxena Principle of Management Sahitya Bhawan

Digital platforms, Web links:

1. https://ncert.nic.in/textbook/pdf/lhbs102.pdf

2. .https://www.tutorialspoint.com/management principles/management principles tutorial.pdf

3. https://d3bxy9euw4e147.cloudfront.net/media/documents/PrinciplesofManagem!
ent-OP.pdf

4. https://www.Israheja.org/wp-content/uploads/2019/09/FYBMS-Principles-of-magt-.pdf
5. https://faculty.mercer.edu/jackson r/Ownership/chap02.pdf

6. https://www.freebookcentre.net/business-books-download/Introduction-to
Principles-of- Management.html.
7. https://margtheicas.blogspot.com/2018/07/class-12-business-study-chapter2.html
 PART :D RECOMMENDED EVALUATION
Maximum Marks: 100
Comprehensive Assessment (CCE) Total Marks- 30
University Exam Total Marks- 70

Hkkx l& vuq'kaflr v/;;u lalk/ku

vu'kaflr lgk;d iqLrdsa@xzUFk@vU; @ikBî lalk/ku@ikBî lkexzh
l- Ø
1 vkj-,y- ukSy[kk izca/k ds fl)kar jes'k cqd fMiks t;iqj
2 jktho tSu O;kolkf;d izcU/k Himalaya Publishing Nagpur
House Pvt.Ltd.

3` MkW- ,l- lh- lDlsuk izca/k ds fl)kar Saahitya Bhawan Agra

Publications

4 MkW-vkj- lh- vxzoky izca/k ds fl)kar lkfgR; Hkou vkxjk

5 M‚-jktsas 'kekZ izca/k ds fl)kar ;’kjkt ifCyds’ku ubZ fnYyh
6 MkW- th- ,l- lq/kk izca/k ds fl)kar jes'k cqd fMiks t;iqj
7 MkW- ,u- ds- 'kkfguh] izca/k ds lkekU; fopkj dY;k.kh ifCy’klZ ubZ fnYyh
tSu ,oa lkaxBfud O;ogkj
 vuq'kaflr fMftVy IysVQ‚eZ osc fyad
1. . http://ncert.nic.in/textbook/pdf/lhbs101.pdf
2. https://www.mpgkpdf.com/2018/04/Key-element-of-managemt.html
3. https://hi.wikipedia.org//wiki/ izca/k ds fl)kar
4. https://www.businessmanagementideas.com/hi/management/principles-of
management-lecture-notes/7447
5. http://www.mgahv.in/pdf/Dist/gen/Principles 101 11 04 16.pdf
6. http://www.uprtou.ac.in/other pdf/B.COM D01.pdf
7. https://www.nios.ac.in/media/documents/SrSec319NEW/319_Bus_Studies_Hindi/319_
Bus Studies Hindi Lesson.10pdf
8. https://www.scotbuzz.org/2017/11/manav-sansadhan-prabandhan.html

9. https://www.kailasheducation.com//08/2020vipanan-prabandhan-arth-paribhasha
visheshta.html
10. https://hi.wikipedia.org/wiki/ foRk %E2%80%8Drh; izca/ku

11. .https://www.businessmanagementideas.com/hi/management/5-main-functionalareas-of-
management-business-management/512

Hkkx n & vuq'kaflr ewY;kdu

vf/kdre vad& 100
lrr O;kid ewY;kadu ¼lhlhbZ½ dqy vad 30
fo'ofo|ky;hu ijh{kk dqy vad 70
 SADHU VASWANI AUTONOMOUS
COLLEGE
Sant Hirdaram Nagar, Bhopal
Syllabus recommended by Board of studies
Session 2023-24
Theory Syllabus

Part A Introduction
Program: Degree Class: B.COM,BA, Year-Third Session: 2023-24
BBA, B.Sc, BCA
Subject: E-Commerce
1 Course Code V2- COM- DIGT
2 Course Title E Commerce
3 Course Type Vocational
4 Pre- requisite (if Any)
5 Course Learning Outcomes This paper aims to enhance skill for effective and
(CLO) contemporary applications of E- Commerce of the course
students will be able to :
a) Describe the challenging needs of the society in
the field of E- Commerce.
b) Identify various activities and operation in the
context of online transactions.
c) Explain the step in surfing of e- commerce
websites.
d) Describe various e-payment systems.
e) Analyse security issues in E- Commerce
6 Credit Value 04
7 Total Marks

Part B- Content of the Course

Total No of Lectures- 90 (3 hours per week
Unit Topics No of Lectures
1 Introduction to E- Commerce 8
Concepts and significance of E- Commerce : Driving forces of E-
 Commerce : E- commerce business models- key elements of a
business model and categories Design and launch of E- Commerce
website Decisions regarding Selection of hardware and software :
Outsourcing Vs in- house development of a website Functions of E-
Commerce Types of E- Commerce: E- Commerce Systems and
Prerequisites Scope of E- Commerce.
2 E- Commerce Activities and Operations : 7
Various E- Commerce activities various manpower associated with
e- commerce activities : Types of E- Commerce Providers and
Vendors Modes of Operations associated with E- Commerce :E-
commerce application in various industries (backing, insurance,
payment of utility bills and other) e-marketing, e-tailing, online
services, e-auctions online portal, online learning, e- publishing and
e-entertainment, online shopping
3 E- payment System 8
E- Payment Methods – Debit card, Credit card, Smart cards, E-
Money, E- Wallets: Digital signatures – procedures and legal
position: Payment gateways : Online banking concepts importance:
Electronic fund transfer: Automated Clearing House Automated
Ledger Posting Emerging modes and systems of E- Payment (M-
paisa, Paypal and other digital currency) UPI Apps Aadhar Enabled
Payment Systems, BHIM App E- payments risks.
4 Security and Legal Aspects of E- Commerce 7
E- Commerce security – meaning and issues Security threats in the
E- Commerce environment- security intrusions and breaches,
attacking methods like hacking, sniffing cyber vandalism etc:
Technology solutions- encryption security channels of
communication protecting networks servers and clients Overview of
Information Technology Act 2000- Provisions related to secure
electronic records
Expected Job Role/ career opportunities : E- Business Consultant, Customer Relation Manager,
Business Analyst, Supply Chain Manager Project Manager Database Administrator
 Practical Total No. Lectures

1. Help other to learn the use of e- wallet e-

payment digital signatures Prepare a report on
the skills used by them to help other learn.
2. Use the internet banking facility to buy a
product from any online website
3. Open internet banking account and operate it
4. Create their own You Tube channel and post
one video on awareness of cyber security and
30
crime
5. Clicking various E- Commerce websites and
how bo register and login on it
6. Use the internet banking facility of buy a
product from any online website
7. Register the complaint regarding various issues
i.e. refund return defective product and delay in
delivery.

Part C – Learning Resources

Text Books, Reference Books, Other resources
1. E- Commerce – TulsiramKundala, K. naheshwari- Himalya publication Nagpur
2. E- Commerce- Dr. SandeepSrivastavaEr. MeeraGoyal – SBPD- NewDelhi
3. E- Commerce – AvritiTangri – VK Gkibal Publication Pvt.
4. E- Commerce – B Bhardwaj Dr. RS Garg- Galgotia Publication Company
5. Essential of E- Commerce – M.K Mallick – Sanjay SahityBhavan Agra
6. Business on the Net. An Introduction to the whats and hows of E- Commerce Noida Uttar
Pradesh Agrawala K.N. Lal A. &Agarwal D Macmillan Publishers India Limited
7. Electronic commerce – A Manager’s Guide to E- Business- Diwan. P.&sharma S- Vanity
Books International Delhi.
(B) Suggestive digital platforms web links:
1. https://www.iare.ac.in/sits/default/files/lecture_notes/IARE _ECommerce_Lecture_Notes.pdf
2. https://oms.bdu.ac.in/ec/admin/contents/387_P16MCE4A_2020051801071611.pdf
3. https://www.gasckovilpatti.com/studymaterial/commerce/11%20MCOM%20E%20COMME
RCE%20pkCM33.pdf
4. https://irp-edn.multiscreensite.com/lc74f035/files/uploaded/introdction-to-e-commerce.pdf
5. https://backup.pondiuni.edu.in/storange/dde/dde_ug.pg_books/E%20Commerce.pdf
6. https://www.tutorialspoint.com/ecommerce/e_commerce tutorial.pd.