Structuralism
Structuralism
Structuralism
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Ferdinand De Sassure
26 November 1857 – 22 February 1913
Structuralism focuses on the 'grammar' of cultural texts and practices, arguing that meaning is
the result of the interplay of relationships of selection and combination.
Cultural texts and practices are studied as analogous to language, examining the underlying
structure that makes meaning possible.
Structuralism aims to make explicit the rules and conventions (the structure) that govern the
production of meaning.
SITUATIONS OF STRUCTURALISM
A marketing psychologist shows research participants different product ads and
asks them to describe their emotional experience while watching each one.
Lévi-Strauss and his type of structuralism are no longer fashionable as a theoretical approach or
method, and has since been taken over by post-structuralists. However, it is important to remember
that Lévi-Strauss and his structuralism provided an important contribution for debating the nature of
“meaning”.
Lévi-Strauss' Myth Theory
•All myths share a similar structure and sociocultural function.
• Myths aim to make the world understandable and resolve its problems and contradictions.
• Mythical thought progresses from opposition awareness to resolution.
• Myths provide a logical model to overcome contradictions.
• Myths aim to banish contradictions and make the world habitable.
• They aim to bring peace with ourselves and our existence.
According to Lévi-Strauss, "mythical thought always progresses from the awareness of oppositions toward their resolution". In other
words, myths consist of:
For example, Lévi-Strauss thinks the trickster of many Native American mythologies acts as a "mediator". Lévi-Strauss's argument
hinges on two facts about the Native American trickster:
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Will Wright's Analysis of the Hollywood Western
Wright uses Lévi-Strauss's structuralist methodology to analyze the
Hollywood Western.
He argues that the narrative power of the Western is derived from its
binary oppositions.
Wright differs from Lévi-Strauss in his focus on how the Western myths
communicate a conceptual order to society members.
He identifies three stages of the Western: 'classic,' 'transition theme,' and
'professional.'
He identifies a basic set of structuring oppositions:
Inside society | Outside society
Good | Bad
Strong | Weak
Civilization | Wilderness
Wright divides the 'classic' Western into sixteen narrative functions:
1. The hero enters a social group.
2. The hero is unknown to society.
3. The hero is revealed to have an exceptional ability.
4. The members of the society recognize a difference between themselves and the hero; the hero is given
special status.
5. The society does not completely accept the hero.
6. There is a conflict of interests between the villains and the society.
7. The villains are stronger than the society; the society is weak
8. There is a strong friendship or respect between the hero and the villain.
9. The villains threaten the society.
10. The hero avoids involvement in the conflict.
11. The villain endangers a friend of the hero.
12. The hero fights the villains.
13. The hero defeats the villains.
14. The society is safe.
15. The society accepts the hero.
16. The hero loses or gives up their special status.
Examples in Media
The Hero’s Journey
The most famous Structuralist approach to mythology is without a
doubt Joseph Campbell’s