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    Bur HTR Anglais1re ws34

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    kirillenikov
    1. The document provides background information on Facebook and its founder Mark Zuckerberg. It describes how Zuckerberg started Facebook in his dorm room at Harvard in 2004 and it grew rapidly on college campuses. 2. Prior to founding Facebook, Zuckerberg created a controversial website called Facemash at Harvard that judged students' attractiveness without permission to use their photos. He was almost expelled but was allowed to stay after apologizing. 3. The document analyzes Zuckerberg's decision to major in psychology in addition to computer science, noting it was likely helpful for designing Facebook's addictive nature and pulling users in to share personal details and seek interactions.

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    © All Rights Reserved
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    Bur HTR Anglais1re ws34

    Uploaded by

    kirillenikov
    9 views1 page
    1. The document provides background information on Facebook and its founder Mark Zuckerberg. It describes how Zuckerberg started Facebook in his dorm room at Harvard in 2004 and it grew rapidly on college campuses. 2. Prior to founding Facebook, Zuckerberg created a controversial website called Facemash at Harvard that judged students' attractiveness without permission to use their photos. He was almost expelled but was allowed to stay after apologizing. 3. The document analyzes Zuckerberg's decision to major in psychology in addition to computer science, noting it was likely helpful for designing Facebook's addictive nature and pulling users in to share personal details and seek interactions.

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    9782210112605-bur-htr-anglais1re-ws34

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    1. The document provides background information on Facebook and its founder Mark Zuckerberg. It describes how Zuckerberg started Facebook in his dorm room at Harvard in 2004 and it grew rapidly on college campuses. 2. Prior to founding Facebook, Zuckerberg created a controversial website called Facemash at Harvard that judged students' attractiveness without permission to use their photos. He was almost expelled but was allowed to stay after apologizing. 3. The document analyzes Zuckerberg's decision to major in psychology in addition to computer science, noting it was likely helpful for designing Facebook's addictive nature and pulling users in to share personal details and seek interactions.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    9 views1 page

    Bur HTR Anglais1re ws34

    Uploaded by

    kirillenikov
    1. The document provides background information on Facebook and its founder Mark Zuckerberg. It describes how Zuckerberg started Facebook in his dorm room at Harvard in 2004 and it grew rapidly on college campuses. 2. Prior to founding Facebook, Zuckerberg created a controversial website called Facemash at Harvard that judged students' attractiveness without permission to use their photos. He was almost expelled but was allowed to stay after apologizing. 3. The document analyzes Zuckerberg's decision to major in psychology in addition to computer science, noting it was likely helpful for designing Facebook's addictive nature and pulling users in to share personal details and seek interactions.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 1

    Name: …………...........................

    Unit 10 – Life on Social Media


    Class: ……………………………………
    Date: …………………..................... Worksheet no 34

    1. How well do you know Facebook?, p. 107


    Read the text and answer the questions in your textbook.

    An addictive and controversial medium


    On the 4th February Facebook turned 14 years old. Now one of the biggest companies in the world, it’s
    become an everyday fixture1 of millions of lives the world over. […] So how did one young US student go
    from coding in his dorm room2 to the head of one of the most important and influential tech firms in
    history? […]

    Having turned down two of the biggest tech companies in the world, Zuckerberg headed off to Harvard
    in 2002. Clearly, he had bigger plans. He chose to major in psychology, but took plenty of computer
    science classes along with it. At first the psychology choice seems strange. Why not major in
    programming or something similar? But when you think of Facebook’s nature, the supposed ‘addictive’
    nature of the likes, comments, and pokes, the psychology part becomes clearer. Facebook from the off
    pulls you in to share personal details and seek out interaction from other people. Being able to design
    something like this must involve some knowledge of the human mind.

    Zuckerberg attracts his first big controversy in October, 2003. He creates and published Facemash, a
    website that lets Harvard students judge the attractiveness of each other to create rankings3 […]. As he
    didn’t actually get permission to use student photos, unsurprisingly many were not happy with his work.
    Within a few hours the site had seen 22k photo views, but within a few days it was shut down. He was
    hauled4 in front of the Harvard Administration Board. With the risk of expulsion on the table, the board
    finally decided to let him stay. After a public apology he moved on from his first brush with authority
    and set his sights on his next project.

    It wasn’t long until we saw the first iteration of a now near ubiquitous5 company. February, 2004 saw
    Thefacebook launch. With a slightly different name, the platform was familiar. It had a profile where you
    could upload a photo, share your interests, and connect with other people. It also offered a network
    visualization of your connections. Thefacebook was an instant hit and interest grew and grew and grew.
    By the end of 2004, membership was open to nearly all universities in the US and Canada and people
    were clamouring6 to sign up. June of that year also saw Zuckerberg move the company’s operations to
    Palo Alto, California and secured some important investment. In May 2005 TheFacebook received more
    money. In August the ‘the’ was dropped and the company officially became Facebook.

    1. (ici) événement • 2. chambre d’étudiant • 3. position on a scale • 4. pulled heavily • 5. everywhere • 6. demanding

    www.brandwatch.com, 5 February 2018

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