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HSO Email Structure

This document provides a template for an email copywriting template. It includes suggestions for subject lines, an introduction to share a personal story of achievement, and sections to explain the problem, solution attempted, the new method, why the new method is effective, and a call to action inviting the recipient to learn more about the method. The summary is kept brief while capturing the key elements and purpose of the template.

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wahm2003
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410 views3 pages

HSO Email Structure

This document provides a template for an email copywriting template. It includes suggestions for subject lines, an introduction to share a personal story of achievement, and sections to explain the problem, solution attempted, the new method, why the new method is effective, and a call to action inviting the recipient to learn more about the method. The summary is kept brief while capturing the key elements and purpose of the template.

Uploaded by

wahm2003
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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4D HSO Email

Copywriting Template
SL: How I went from <x pain state> to <y dream state>
SL Alternative: <Common method> is for <undesired trait>
SL Alternative: Why I’ll never <common method> again

Hey %FIRSTNAME%!

Today, I wanted to share a story of how I <achieved desired result>,

…and how you can apply the <method name> to do the same.

Let me explain:

<Set the scene and give context to the story>

<Explain the moral dilemma and problem you faced>

<Explain what you tried to solve that problem and how it didn’t work>

<Explain how your method/solution came to be>

And that's when I came up with the <method/solution name>:

<Explain how it works>

<Explain why this method/solution is so great and superior>

🤮
(No <common undesired action to take>, no <common undesired action to
take>, and definitely no <common undesired action to take> )

So if you’re tired of <trying common solution> only to be left with no


<results>,

And are losing hope because of <common pain>,


Then click here and I’ll show you how to <achieve desirable result> with
<method/solution>.

<sign off>

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