ADTIMA

CREDENTIAL
 TABLE OF CONTENTS

01 02
Introduction Adtima Solutions
Adtima – The No.1 Dive into our effective
Mobile Publisher in VN mobile marketing solutions

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01_Introduction
Adtima - The No.1 Mobile Publisher
in Vietnam

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ADTIMA– THE CREDIBLE PARTNER
IN DIGITAL MARKETING SOLUTIONS

Games Finance-Payment

Cloud services

#1 Online News
Platform
Ecosystem
#1 Messaging App
#1 Music Platform
Commercial partner

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AWARDS & ACHIEVEMENT

ADTIMA 73.4M
Zalo
Gold Prize of
Asian Digital Media Awards 2022

Monthly Active Users

Affirm #1 messaging app

&
in VietNam

2 Billions
Messages sent daily

6 trophies
at the MMA SMARTIES
Vietnam Awards

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 MORE AWARDS & RECOGNITION

GOLD PRIZE SILVER PRIZE

WAN-IFRA 2022, WAN-IFRA 2021,
Best Feature Photography Asian Digital Media Awards
“Grieving in Quiet: A Funeral Chuyên mục
Amidst Covid-19 Pandemic” “Lifestyle”

01 02 03 04
“Border Congestion” Project “Cùng vượt qua
Covid-19”
GOLD PRIZE SILVER PRIZE
WAN-IFRA 2022, WAN-IFRA 2022,
Best Covid-19-related Best Lifestyle Or
Photography Sports Site

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KEY HIGHLIGHTS
THE #1 E-MAGAZINE IN VIETNAM

PRESTIGE / VISUAL / SOCIAL INFLUENCE

THE #1 MESSAGING APP
IN VIETNAM 10B 2.9B 350M
Page views Sessions Visitors
with 2 BILLION
DAILY MESSAGE

THE #1 MUSIC APP IN VIETNAM

THE #1 NEWS AGGREGATED
with 28 MILLION PLATFORM IN VIETNAM
MONTHLY ACTIVE USERS
100+ 4000+
Publisher partners Articles daily

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OUR USER PROFILES

Zalo Zing Mp3

We have… #1 Messaging app #1 Music app

Age 12 24 19 10 Age 9 24 41 19 7

73.4M Gender 52 48 Gender 47 53

monthly active users Region 35 22 43 Region 31 22 47

90%
Area 52 48 Area 45 55

of Viet Nam internet users

Zing News Bao Moi
Age Gender Region Area #1 E-magazine in Vietnam #1 News aggregated platform
U18 35-44 Male North Rural
18-24 45-54 Female Central Urban Age 18 33 26 13 Age 6 32 33 30
25-34 55-64 South
Gender 51 49 Gender 57 43
*Rural : Exclude 6 key cities
Region 34 20 46 Region 32 23 45

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CLIENT PORTFOLIO

FMCG Personal & Household Telco & E-commerce

(Including F&B, Dairy) Care Electronics & retailer

Health Tech & App Auto - Real Estate Others

Banking (Travel / Tourism / Horeca)

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02 _ ADTIMA SOLUTIONS
OVERVIEW
Dive into our effective mobile marketing solutions

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OPPORTUNITIES FOR BRAND BY FUNNEL
Objectives Adtima offerings to be considered

1. Multi-screen ads: Diverse ads solutions/ Buying model

2. Screen-less ads: Audio Ad/ Audio Plus
AWARENESS 3. Multiverse livestream
4. Zalo Sticker

1. PR & Content MKT Roadmap on Zing News 2023

CONSIDERATION 2. Solution tap on news Báo Mới: Media/ PR Distribution/ BeSpoke Content Hub
3. Music Marketing on Zing MP3: Audio Content/Branded Playlist/ Sponsor Playlist

1. Lead Acquisition Purpose

CONVERSION 2. Zalo Official Account – Brand engagement hub on Zalo
3. Digital Services

PURCHASE & 1. Zalo Notification Service (ZNS) for Customer service

BEYOND
INSIGHT & 1. Research Solution | Brand Lift Survey
MEASUREMENT 2. Data consultancy

*New solution in 2023

 PIONEERING TECHNOLOGY
Adtima helps your brand collect user data and keep track of their
behaviors across Zalo Ecosystem to redefine them in persona.
From that, it is very convenient to reach out to consumers & optimize
the assets (message, visual…) with high-relevant solutions.

Data acquisition

Lead optimization
To minimize duplication rate (exclude)
and enhance performance (lookalike)

Data enrichment

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 ADTIMA AUDIENCE PULSE
01 02
Synthetic insight & data library Provide numerical measurements to
from Adtima studies evaluate campaign effectiveness

• Route-to-market Business Study • Brand-lift Study

Deeply research user behavior for specific Evaluate campaign effectiveness based
product groups/categories to plan media on brand metrics
and content strategies

• Seasonal Study
Explore extrinsic seasonal factors that impacts
audience behaviors

• Audience Study
Unravel behavioral & psychological aspects
of Vietnamese audience

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- Do notorduplicate
distribute withoutwithout
or distribute writtenwritten
permission
permission
Build unified consumer journey & recruit users at early stage with
ADTIMA AUDIENCE MANAGER
COLLECT TRANSFORMATION ACTIVATION

WEB/APP
Anonymous Data

IOT/OTT

MEDIA

2P / 3P DATA Geographic Display Video Search

Demographic
AUDIENCE
SEGMENT
CRM DATA Psychographic
Mobile Analytics Smart TV
insight
Known Data

COMMERCE Behavioral
Email/ Zalo
Sponsor Messenger
MARKETING
The whole process of doing data intake, normalization, unifying data to

EXTERNAL DATA
profile, audience segment creation, creating analytics and insight,
augmentation and activation DSPs

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 AWARENESS
/Key Solutions/

MULTI-SCREEN ADS SCREEN-LESS ADS LIVESTREAM SERVICE STICKER

Catch user’s attention through Associate with music moment & Livestream, a combination of Catch the conversation with
impactful display ad on screen connect users by multiple creative sight and hearing… Zalo Sticker
messages via audio jungles
on screenless ad formats
 MULTI-SCREEN ADS SCREEN-LESS ADS LIVESTREAM SERVICE STICKER

Maximize brand awareness in a visually impactful way with

MULTI PREMIUM ADS FORMAT

01 Key feature
• Own all media to maximize awareness with higher SOV
• Block the dates - Associate occasions & brand’s date/ events
• Enhance view-ability with impressive ads size & placements Masthead
on App
Premium package
across platform

02 Diverse booking tactics suitable for your objective:

CPF Video ad

CPM CPL

CPD OPTIMIZE
PERFORMANCE
CPA
CPC
Welcome ad Mobile In-page
on App

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 MULTI-SCREEN ADS SCREEN-LESS ADS LIVESTREAM SERVICE STICKER

More than that, we release a new ad format to enhance interaction

HIGH RISE

01 Key feature
• Impressive size banner on mobile

• Diverse interactive experiences

• X2 THE EFFECTIVENESS
compared with the ads in
the same replacement

02 Ad placement & specs

• Platform: Mobile WAP (Zing
News & Báo Mới)
• Pricing model: CPM
HTML Video (autoplay & sound off) Interactive ad

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 MULTI-SCREEN ADS SCREEN-LESS ADS LIVESTREAM SERVICE STICKER

Deliver more relevant content

and creative to users with
INTERACTIVE ADS
Reference interactive action on interactive ads:
• Shake
• Blow
• 3D-Cube Slide
• 360 degrees rotation
• Drag and drop

CLICK HERE TO EXPLORE MORE

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 MULTI-SCREEN ADS SCREEN-LESS ADS LIVESTREAM SERVICE STICKER

Increase media presence to customer interest in relevant topics

MEDIA BLOCK BY CATEGORY

01 Objective
Brand can maintain association with specific categories or topic through
media presence on Zing News & Báo Mới

Thể thao Kinh doanh

Giải trí
SỨC KHỎE Công nghệ
Đời sống Du lịch

02 Brand benefit
1. Priority to display over CPD packages (SPMH & SPMH retail packages)
2. ~100% SOV of media in all articles in category
3. Companion to all format in package

Buying Model: CPM Demo

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 MULTI-SCREEN ADS SCREEN-LESS ADS LIVESTREAM SERVICE STICKER

New buying type to maximize

REACH & FREQUENCY

01 Ensure Unique Reach Delivery

Against a particular target audience, as a Package 1:
Masthead (Mobile & PC)
reservation booking in particular time

02 Control Frequency Cap

Within campaign period for efficiency

03 Selective Ad Placements
Across Adtima platforms (Zing News, BaoMoi, Zing MP3)
Cross devices (App, WAP, PC)
Diversified formats (Full-screen, Standard Display)(*) Package 2: Standard Banner
(Halfpage & Medium Rectangle)
Guarantees average Viewability(**)

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 Case studies

LAZADA
“MỞ RA TẾT MỚI”
Lazada is on its way to be the leading ecommerce platform in
Vietnam. With that being said, Lazada needs to own the pre-Tet
window where users are most active in shopping and echo such
impact along the Tet’s days

Objective: Maximize awareness and interaction with Lazada

on all online media channels across Adtima ecosystem

Strategy:
• Maximum coverage for Lazada on key dates across Adtima
ecosystem.
• Go beyond display, catch attention and build top of mind using
content marketing and Zalo stickers.

188M ~1% 74%

Impressions CTR CR from awareness to consideration

OUTCOME
+7% +4% 1,5M 2,7M
Top of mind Brand awareness Sticker download Sticker chat
Case studies

MORE CASE STUDIES IN DIFFERENT CATEGORIES

BANKING - FINANCE REAL ESTATE HEALTH

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MUSIC has been
instrumental in coping 89%
Of music consumer listen on
with our new routines their smartphones

70% 16 hours
of population listen
to music daily Average time per week
spent listening to music

Bringing audio signature to your

AUDIO ADS
Audio jingles have a simplistic way of creating brand awareness. When people hear it,
they associate it with your brand. Creating a special and entertaining song will help your
brand stand out against competitors.
 MULTI-SCREEN ADS SCREEN-LESS ADS LIVESTREAM SERVICE STICKER

Tap into the right moment and make it impactful with

AUDIO ADS on

Adtima support to produce How it's effective…

& revise audio ads for brand:
▪ Support scripting audio ads
100% Share of voice
following guidelines

▪ Apply only simple melodies, available 59% More likely to remember

in music store The
Themaximum
maximumCARE
CARE the slogan of a campaign
for
forthe
themaximum
maximumLIFE
LIFE
▪ Use voice talents of production

35% More receptive than video

How it works ads in multitasking-moment
– A simple melody to remind user of
brand message
& product’s benefits
9% Higher brand awareness

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 Case studies

ENHANCING THE BRAND’S MESSAGE THROUGH

DELIGHTFUL SUMMER MELODIES
- TEA+ OLONG CHANH
“Thanh mát nhẹ tênh”
Tea+ Oolong Lemon captures users’ summer moments &
relaxing needs by associating with summer music moments
on Zing MP3 & wipe out all unpleasant mood to bring back the
cooling sensation

Solution:
• Run Audio Ads to natively establishing brand message &
convey functional benefits
• Own 100% SOV in Summer playlists

Total Audio Ads Total Playlist listened

OUTCOME
190% ROI 170% ROI
Brand lift results 3 PTS 3 PTS
post campaign: Brand love Top of mind

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 MULTI-SCREEN ADS SCREEN-LESS ADS LIVESTREAM SERVICE STICKER

Reinforce brand’s message with highly viewable display

AUDIO PLUS on

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 MULTI-SCREEN ADS SCREEN-LESS ADS LIVESTREAM SERVICE STICKER

Connect with your audience in the real time by

MULTIVERSE LIVESTREAM
Full package for streaming solution with the most
advanced display placements across all platforms
of the Adtima up to…

Features beyond livestream

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 MULTI-SCREEN ADS SCREEN-LESS ADS LIVESTREAM SERVICE STICKER

Growing and spreading the boom of

MULTIVERSE LIVESTREAM through phasing…

Teasing Livestream Post Live

Teasing
articles Slide
Videos

Livestream & Live Recap

report

Teasing
promotion

Interactive Post Live

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 Case studies

LIVESTREAM - TIGER REMIX 2023

"UNCAGE NEW BEGINNING"
Tiger Remix is one of the most anticipated
Strategy:
music programs in New Year. On New Year's
• Combining livestream with CPD
Eve 2023, Tiger continues to organize the Super Masthead package with
program "Tiger Remix", with the participation flexible creative to stimulate users'
curiosity before the event, attract
of top famous artists in Vietnam views during the event as well as
continue to raise views after the
program.

Multi-channel coverage solution LIVESTREAM • The interactive feature on livestream

broadcast across Adtima platforms, with high frequency at Zing Mp3 and Zing News
platforms helps brands significantly
and variety of advertising forms increase the amount of direct
interaction with music lover who are
> 14K > 2M interested in products.
Achievements ~27K
Peak CCU Views* Livestream Interactions
Views*

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LEAP INTO YOUNG PEOPLE
CONVERSATION NATIVELY
WITH

Effective solution to maximize brand

impression via reach to 100M+

Zalo subscribers and convert more

customer affection
 MULTI-SCREEN ADS SCREEN-LESS ADS LIVESTREAM SERVICE STICKER

Diversified ways for brands to leverage

ZALO STICKERS
As well as, various methods to promote Zalo
stickers to right users

Zalo Sticker Store

Associate with Zalo Overlay Sticker in special occasions

(20/11 , Lunar new year , Mid-autumn…)

Media on
Zalo
Audience
Network

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 Case studies

ĐÓN TẾT CÙNG MBEE STICKER

Maximize brand impression via reach to 73M+ Users & convert more customer affection in
special seasons (Lunar New Year)

Result: Campaign gains more than 470k downloaded by users

eMBee Đón Tết cùng eMBee

Promoted Promoted
Banner Banner
Promoted Promoted
sticker Hot 3 sticker Hot 3

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 CONSIDERATION
/ WHAT BRANDS CAN ENGAGE WITH /

ENGAGE WITH ENGAGE WITH

CONTENT & NEWS MUSIC
 Winning PR & Content MKT with
ZING NEWS
Possessing a large readership Utilizing our exclusive formats in
interactive way
~14M
daily views on average

Being a reliable source of Visual at international standard

information Live, unique design, interactive format
with recognition from
many domestic and
international organizations
Based on the brand’s objective, Zing News offer…
PR & Content Marketing
1. AIRING & PRODUCING PR ARTICLES
Exclusive formats attracts & impress audience
2. CMKT PARTNERSHIP
• PR Campaign
• Content Partnership
• Mainstream & Mainstream Plus
• Engagement Activities

3. MULTI-PARTY COOPERATION
Co-organizer of CSR project

4. EVENTS PACKAGE
Increase O2O engagement through full service production

5. MEDIA SOLUTION
Push View/Viral /Media services

6. VODCAST
 CONTENT & NEWS MUSIC

READY-TO-GO CONTENT ROADMAP IN 2023

*Topic predictions are based on current event schedules of 2023 that can be changed later

Tet Moment Samsung 2026 FIFA

Lunar New Year Sea Games 32 Unpacked World Cup
National
Event Qualification
Entertainment Day
Year-end
& Shopping
Summer Entertainment
Asian Cup Vietnamese
Vacation Back-to- & Shopping
Businessman’s
school
Day

01 02 03 04 05 06 07 08 09 10 11 12

Vietnamese
Women & High School Festive Season
Asian Women’s
AFF Cup Family Entrance Exam Games Day
Valentine FIFA Women’s iPhone 15 Black Friday
Blockbuster
World Cup Release
 CONTENT & NEWS MUSIC

THE NEXT CONTENT SOLUTION - VODCAST

Capturing the VIEW & LISTEN demands of readers of all ages, Zing News
launches Podcasts – An unique multi-dimensional, diverse, multiview
Podcast series.

This format will satisfy the readers, as well as help brands have new
opportunities to reach & connect with the target audience

AND MORE…

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 Case studies

NUTIFOOD Solution:
Companion with Ministry of Health, Zing
COMPANION WITH News provides scientific standard childcare

ZING NEWS & MOH information from leading doctors. Content

was posted on Zing News distribution

TO PROMOTE NEW system (Zing News, Báo Mới, Zalo) and

MOH communication chanels (Facebook,
PRODUCT Zalo, TikTok, Youtube).

Situation:
In April 2022, Nutifood launched the White GrowPlus+
product which delivers adequate nourishment while not OUTCOME
causing weight growth in overweight and obese children.
Nutifood aimed to raise awareness of new products and
increase consumer trust through the companionship of
expert & their advices. 90 Covering more
articles & videos

718K Views on ZingNews

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 BÁO MỚI
/ the leading AI-powered news aggregated platform
with advanced recommendation algorithm /

#1 Top News & Magazines Apps

by App Store &
Downloads in Vietnam (*)
26M+
Monthly Users Reaches (**)

4,000+ daily articles

TOP 3 Zalo Media OA
from 100+ publisher partners

(*) Source: data.ai on Feb 15th 2023

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 SOLUTIONS OF

BÁO MỚI
/ THE MOST DOWNLOADED NEWS APP /

Media solutions for branding & performance

• Display, Video and Native ads on Báo Mới & Zalo media
• Media block by category & content topic
• Premium tab & floating sticker

PR distribution

Bespoke content hub

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 CONTENT & NEWS MUSIC

Maximize reach & view across Báo Mới & Zalo Media by
PR DISTRIBUTION SOLUTION

1 Massive reaches & views, allowing 3rd party

tracking to justify performance

Spread out your branded message via reliable

2 content to right target audiences -

demography & geography (*)

Deep-dive reporting providing not only views

3 but also demographic & geographic of the PR’s

readers (*)
(*) Availble in Q1/2023

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 CONTENT & NEWS MUSIC

BESPOKE CONTENT HUB

Assisting brands approach & impress target audiences with relevant content topic

• Gain attention by premium ads

• Promote content hub in various formats on
Báo Mới & Zalo Media

• Consolidate branded content in this hub

• Media block in relevant articles

• Engagement activities to generate leads and

messages
• CPL package

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 Data.ai (Feb, 2023)

28M
Monthly active users

#1 Music App
in term of download and usage on App Store and
Google Play Store in Vietnam

Largest Vietnamese music library

95%+ new released songs

Diverse international music catalog

Rapid growth partnership with global labels/distributors

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THE EVOLUTION OF MUSIC MARKETING

ADTIMA provides DIVERSE and IMPACTFUL solutions

by blending your message into listeners mood

Impactful Multi-format display ads with bespoke viewability

Exposure Welcome/Masthead/Interstitial/Banner in Player/Halfpage

Content The most impactful method to push brand’s music

Booster content

Squeeze Blending your brand’s identity/message with the

relevant most popular and relevant music moments
moments Sponsor Playlist / Branded Playlist
 CONTENT & NEWS MUSIC

Capture consumer's journey by various ad format on

Reactivate
Open My Music to play Open playlist & In listening Listen music in the full-screen player
Open Zing MP3 On Homepage favorite songs/playlists screenless mode
play Shuffle mode view from mini-player

Banner in
Welcome ads Masthead Preplay Audio ads Interstitial
player

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 CONTENT & NEWS MUSIC

Promote branded song natively on 15+ years

AUDIO CONTENT Music App
designated for
Vietnamese
Users

01 We offer
ADTIMA provides tool to help your content goviral on Zing MP3
by blending the branded songs natively into users’ streaming line

Great chance to marry you branded song with:

Right Listeners (*)

Relevant moment/taste/vibe

02 Best practice !!!

Combine [Sponsored Placement] to create attraction for the
song during launching & gaining organic listen x [Audio Content]
to increase reach, listen and remind users of the brand's song.

(*) age and location

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 CONTENT & NEWS MUSIC

Squeeze relevant moment with

SPONSOR PLAYLIST BRANDED PLAYLIST
Zing MP3 creates various playlists on trend, suitable for How about owning your Brand’s Playlist with Brand
each occasion (Festive) customized visual, brand’s picked songs, and
The best way to align your brand’s message with a loyal
100% media SOV in the playlist?
listeners across their favorite playlists by owning 100%

media SOV in the selected playlists

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 Case studies

Promote SOLUTION
Branded song • Implement a variety of media solutions to
help "viral" the song to right target group on
“DỌN SẠCH Zalo Ecosystem

GIẬN HỜN • Heavily promoting ads during 7 days (from

release day) to maximize awareness of the
ĐÓN TẾT VUI” song

Adtima’s JTBD:
OUTCOME
Conveying a joyful message for users during
the busy year-end occasion and the duties
pre-Tet.
Viral MV “Dọn sạch giận hờn đón Tết vui” 56M 7M 200K
associated with Lam Vy Da Impressions Reaches Listens
(within 1 day) (within 1 day) (achieved 124% KPI)

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 CONVERSION
/ Key solutions /

PERFORMANCE-CENTRIC COMMUNICATION WITH DIGITALIZE SERVICES

SOLUTION ZALO OA
Catch & convert users from
A wide range of ad products & solutions An all-in-one platform to support, both online & offline
optimized for communicate and engage with your channels and beyond
performance base customers

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PERFORMANCE-CENTRIC SOLUTION COMMUNICATION WITH ZALO OA DIGITALIZE SERVICES

Adtima offer a wide range of ad products and

solutions optimized for performance base
– especially data acquisition purpose

• Drive traffic to brand digital assets

• Acquire potential customers

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 PERFORMANCE-CENTRIC SOLUTION CUSTOMER CARE WITH ZALO OA DIGITALIZE SERVICES

Drive traffic with digital ads across

Zalo network
The ultimate ad format for data acquisition

➢ Diversified placement on Zalo app

(news feed, post, etc.).
➢ Premium data segments for each
categories respectively
➢ Simplified user experience thanks
to Auto-fill features.

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 PERFORMANCE-CENTRIC SOLUTION CUSTOMER CARE WITH ZALO OA DIGITALIZE SERVICES

Data acquisition with

ZALO FORM AD
Education category
Form Ad - Zalo Newfeed

The ultimate ad format for data acquisition

➢ Diversified placement on Zalo app

(news feed, post, etc.).
➢ Premium data segments for each
categories respectively Real Estate category
Form Ad - Zalo Newfeed

➢ Simplified user experience thanks

to Auto-fill features.

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 PERFORMANCE-CENTRIC SOLUTION CUSTOMER CARE WITH ZALO OA DIGITALIZE SERVICES

Create 1-1 interactions with potential consumers

via ZALO MESSAGE ADS

Interact directly with potential customers through

dialog messages on Zalo.

ADVANTAGES :
• Consult directly via 1 : 1 model

• Re-approach customer group with articles, updating

new news, offer promotions.

• Increase order conversion rate & ensure smooth

customer service using Chatbot.

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 PERFORMANCE-CENTRIC SOLUTION COMMUNICATION WITH ZALO OA DIGITALIZE SERVICES

ZALO FOR BUSINESS – OPPORTUNITIES TO GROW WITH ZALO

Zalo Official Account (Zalo OA/ZOA) is the official site for a brand, business, organization and community
on Zalo, providing platform and solutions to assist businesses in engaging with Zalo users.

Build & Provide official Uplifting customer Customer Relationship

brand’s information experiences Management

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 PERFORMANCE-CENTRIC SOLUTION COMMUNICATION WITH ZALO OA DIGITALIZE SERVICES

Business functions powered by ZALO OFFICIAL ACCOUNT

ZALO OA IS THE ALL-IN-ONE HUB FOR BUSINESS CUSTOMER

COMMUNICATION

Two way interaction Multimedia Communication Integration

✓ Message (Chat) 1-1

✓ Article/Video
✓ Notify customer care ✓ APIs
✓ Broadcast Message
via phone number ✓ Process labels
✓ Menu & Auto inquiries
(ZNS) ✓ Dashboard & Report
✓ Chat bot
✓ Call center (MCC, ZCC)
✓ Group Chat (GMF)

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 PERFORMANCE-CENTRIC SOLUTION COMMUNICATION WITH ZALO OA DIGITALIZE SERVICES

FULL-FUNNEL ADS JOURNEY

Build Awareness Digitalize Services For Customer’s
Call-to-action
& Capture Demand Convenience

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 PERFORMANCE-CENTRIC SOLUTION COMMUNICATION WITH ZALO OA DIGITALIZE SERVICES

CASE STUDY SUPPORT FOR O2O PROGRAM

01 / Scan QR code on POSM 02 / UTC Campaign 03 / Scan bill

User can basically scan the QR code to With a product users buy, To participate in the scan-bill campaign,
participate/ onboard on digital the UTC campaign leverage users need to shoot/upload photo of the
the unique code under the cap bill. The AI will define whether the bill is
to reward users.​ valid or not before reward the valid
participant

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 Case studies

NESTLE – UTC MILO TEEN 1 2 3

CAMPAIGN OBJECTIVE: Stimulating frequency of purchase and

make MILO Breakfast part of shopping basket

SOLUTION AND ACTIVATION:

The interactive platform for teens, hosted by Zalo:
• Collect, accumulate points & gain the rewards with ease
• Various ways to hack extra points: Scan MILO at hot
locations, hot hour or share ref link to friends
• #stayhomeearnedpoint function to keep teens stay active
with campaign during pandemic

Scan unique QR code Fill in the personal

Pick items to receive
ACHIEVEMENTS
27% 70% 50% by Zalo to link to
microsite
info, then points will
be accumulated
the rewards
Percentage More than 70% More than 50% of
growth in pack of scans in the participants exercise and
per trip: 27% morning keep this good habit

@2023 Adtima Proprietary and Confidential - Do not duplicate or distribute without written permission
 Case studies

SURF “TÂM ĐẦU Ý HỢP”

GAME ON ZALO
Surf Vietnam & Adtima developed an info-tainment hub “HỘI CHỊ EM
SURF” on Zalo for potential customers who would like to update new
trends of laundry or tips & hacks of taking care of family. Further, they
also had a chance to engage and collect rewards.

SOLUTION:
o Always-on Content: Content Hub with attractive articles formats
(infographic, comic, short video, etc.)
o “Tâm Đầu Ý Hợp” Game: Join, invite partner and receive Surf’s gifts

@2023 Adtima Proprietary and Confidential - Do not duplicate or distribute without written permission
Confirm & tracking purchase via
ZALO NOTIFICATION SERVICE (ZNS) BY PHONE
ZNS is a service to send customer care notifications from Zalo OA account to individual accounts on Zalo

Conditions of use
✓ Have verified OA accounts
✓ Have a technical team capable to
integrates according to the instruction
API documentation from Zalo
✓ Understand and comply with the
service usage regulations published at
https://zns.oa.zalo.me/policy

ZNS Template ZNS Template ZNS Template

Account Fluctuations Transactions Financial relations
INSIGHT & MEASUREMENT

@2023 Adtima Proprietary and Confidential - Do not duplicate or distribute without written permission
RESEARCH SERVICES

Campaign Effectiveness Innovation Test

Campaign Effectiveness (BLS) is an Online Survey conducted Innovation Test helps brand:
to evaluates Campaign Effectiveness by: • Find out the top favorable packages/ products/ ideas in
• Analyzing the uplifts of Brand metrics between those who consumer’s mind.
saw the ad and who not. • Gather consumer’s feedback for the development.
• Justify Ad’s recall and Ad’s impact via the ability to recall • Predict the Growth via the Purchase intention of the
and Purchase intention of user. Consumer.

ADVANTAGES:
• Ability to reach niche Target Audience (Rural, mom with kids,...)
• Provide a close and familiar environment for respondents to share answers comfortably.
• Fast – thousands of samples can be conducted in hours.
• Provide the advanced dashboard for analyzing.

@2023 Adtima Proprietary and Confidential - Do not duplicate or distribute without written permission
 Case studies

TVC TEST

Solution:

OUTCOME

• Favorability
• Purchase intention
• TVC evaluation
TARGET AUDIENCE
Masan conducts a project to test TVC among: 260 samples 7 days*
• 18 – 35 Y.O, class BCD
• Eat noodles at least once a week.
• Decision maker on Noodle brand for family
and self.

* From Questionnaire scripting to Online Dashboard report

@2023 Adtima Proprietary and Confidential - Do not duplicate or distribute without written permission
ADTIMA AS (ANALYTICS + SURVEY)
A combination of data analytics and survey-based research. Adtima AS provides in-depth understanding about
locations/areas on the map & behaviors of residents.

Data Analytics Survey-based Research:

• Traffic/Population • Purpose of visiting (shopping, entertaining, working)
• Demographics of residents • Who they usually go with?
• Points of intertest: School, hospital, restaurant, coffee • What is it about a place that attract them?
shop, etc.

ADVANTAGES:
• Data analytics works great when it comes to answering the question: WHAT (For ex: what is the traffic of a location?) but does not
answer WHY (why people go there?)
• Data survey supports to answer those WHY questions relating to behaviors/habits of consumers.
• The combination of both data analytics and survey-based research helps to provide full picture of a location.

@2023 Adtima Proprietary and Confidential - Do not duplicate or distribute without written permission
 OPPORTUNITIES FOR BRAND BY FUNNEL
Objectives Adtima offerings to be considered

1. Multi-screen ads: Diverse ads solutions/ Buying model

2. Screen-less ads: Audio Ad/ Audio Plus
AWARENESS 3. Multiverse livestream
4. Zalo Sticker

1. PR & Content MKT Roadmap on Zing News 2023

CONSIDERATION 2. Solution tap on news Báo Mới: Media/ PR Distribution/ BeSpoke Content Hub
3. Music Marketing on Zing MP3: Audio Content/Branded Playlist/ Sponsor Playlist

1. Lead Acquisition Purpose

CONVERSION 2. Zalo Official Account – Brand engagement hub on Zalo
3. Digital Services

PURCHASE & 1. Zalo Notification Service (ZNS) for Customer service

BEYOND
INSIGHT & 1. Research Solution | Brand Lift Survey
MEASUREMENT 2. Data consultancy

@2023 Adtima Proprietary and Confidential - Do not duplicate or distribute without written permission *New solution in 2023
THANK YOU
Headquarter Sala
Block B2 Sarimi Building - 74 Nguyen Co Thach,
Dist. 2, Ho Chi Minh City

Hanoi Branch
5th Floor, SVVN Building, D29 Tran Thai Tong, Cau
Giay Dist, Hanoi.

• Website: www.adtima.vn
• Email: [email protected]
• Hotline: (+84) 903 167 096

2023
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