04 Absorption & Variable Costing With Pricing Decisions
04 Absorption & Variable Costing With Pricing Decisions
04 Absorption & Variable Costing With Pricing Decisions
A) If company uses the absorption approach to pricing and desires a 50% markup, then what is the target
selling price per unit?
a. P 34.50 c. P 27.00
b. P 31.50 d. P 23.00
B) If company uses the contribution approach to pricing and desires a 35% markup, then what is the
target selling price per unit?
a. P 29.70 c. P 22.95
b. P 27.00 d. P 20.00
3. MARK-UP PRICING
Red Velvet Company started operations on January 1, 2022 and expected to produce 200,000 units in its
first year of operations. The cost data per unit based on expected production are shown below:
Direct materials P 48.00
Direct labor P 12.00
Variable overhead P 6.00
Variable selling and admin. expense P 3.50
Fixed overhead P 3.00
Fixed selling and admin. expense P 2.50
Red Velvet Company is trying to decide on what selling price that they will use to project the 2022 sales.
REQUIRED: Determine the unit selling price under each of the following cases:
1. 5% mark-up based on prime costs.
2. 10% mark-up based on conversion costs.
3. 20% mark-up based on variable production costs.
4. 30% mark-up based on variable costs
5. 20% mark-up based on full absorption costs.
6. 10% mark-up based on full costs.
7. Assuming Red Velvet has excess capacity after 200,000 units and an offer to buy 20,000 units by
a local buyer is received, what is the minimum selling price on this offer if no selling and
administrative costs will be incurred, except for P 2 per unit for shipping?