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9 Sales Email Script Template

TEMPLATES FOR THE INITIAL OUTREACH

#1: The Short and Sweet Email.
Hi [buyer’s name],

[Introduction and concise value statement]. I recently saw/read that [insert company or

personal news or relevant trigger event here.] Would you be interested in [call to action]? If

so, [way to let you know].

Best,

[Your name]

The Short and Sweet Email in Action

Here’s how this template might look in an actual email.

Hi Jill,

My name is John Smith, and I help manufacturing companies like yours reduce their

expenditures through outsourcing. I recently read that Manufacturing Inc. added a new

plant in California -- congratulations on the expansion.

Let me know if you would like to set up a phone strategy session in the next week on how you can
lower costs at your new location.

Best,

John

CREDIT : PARDOT , HUBSPOT , MARKETO

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#2: The Personalized Email.

[Insert first name],

[Customized reason very specific to them why you are reaching out.] [Include a referral if possible.]

[If the buyer is particularly important, insert something very impressive here.] [Insert your meeting
offer.]

[Insert a few lines about what you do.] [Link to relevant content on your website should they want to
look.]

[Remind again why you’d like to meet.]

[Sign]

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The Personalized Email in Action

Here’s how this template might look in an actual email.

To: Jill Jones

cc: Jane Pryce

Hi Jill,

My name is John Smith and I am reaching out after reading about Manufacturing Inc.

adding a new plant in California. Jane Pryce suggested I contact you as I help

manufacturing companies reduce their expenditures through outsourcing.

I stopped by your headquarters this week and talked with your operations manager Tim

Cook. I was impressed by the original plant’s extremely high productivity numbers.

However, I also had some ideas as to how you could save money by outsourcing your

teddy bear production line at your original as well as your new location.

I’d like to arrange a phone call with you to discuss some of these ideas. As a way of

introduction, I’ve attached a recent research report my company conducted on the cost

savings associated with outsourcing teddy bear manufacturing.

I’ve helped over 50 companies move their teddy bear lines overseas during my time at

Outsource Co. Here’s a link to our teddy bear outsourcing information page in case you’d

like to check it out.

I’d love to talk about how I can help you save money.

Best,

John

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The Attention-Grabber

To: [Prospect]
[Thoughtful subject line]

[First name],
[Opening line about the prospect.]
[Question that aligns with the prospect’s goals.]

[Signature]

The Attention-Grabber in Action

Subject line: Ideas for generating leads [Prospect],

I saw that you recently posted a question on LinkedIn about how to generate new leads for your
company.

How, if at all, would you like to improve your strategy? I’ve found that [solution] has been successful for
others. I would love to set up some time to chat about this solution if it strikes your interest.

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FOUR TEMPLATES TO FOLLOW UP

# The Short and Sweet Follow Up.

If you kicked off your outreach with a phone call but your prospect didn’t pick up, we recommends
sending the following email.

Subject line: Sorry I missed you

Hi [Prospect], Sorry I missed you on the phone today.I was calling because [explain your purpose].

My voicemail said I will try you again on [date and time] and you can always reach me before at [phone
number].

Cheers,
[Salesperson]

#The Content-Centric Follow Up

It’s standard to send follow-up emails after conferences or networking events
Here’s a template that centers around offering the buyer a piece of helpful content.

Dear [Prospect],

What an exciting show. I hope you made great connections and learned some things you can use in your
business immediately.

I am sure that [objective] is on the top of your list. As I promised, here is [piece of content]. If you would
like more in-depth information on any of [details of content], I’d be delighted to have a 30 minute
conversation with you to dive into that.

I’m here to be a resource to you, so don’t hesitate to call.

Best regards,
[Salesperson]

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# The First Meeting Follow Up

Hi [Prospect],

I really enjoyed our phone conversation [or meeting] earlier today and especially liked learning about
your unique role at [company].

I understand the challenges you are facing with [challenges discussed] and the impact they are having
on [objective].

As promised, I have attached [or linked to] the resources and materials that can help you
better understand how we can help you solve [problem].

Please let me know if you have any questions. Otherwise, I look forward to talking with
you again on [date and time].

[Signature line]
[Salesperson]

# The Radio Silence Follow Up

Hi [prospect],

I know you are busy helping your team [job function]. I want to be sure you know you can share this
article with your team. Here’s the link again. In 30 minutes I can give you some ideas on how to most
efficiently [objective]. Do you have time for a call on [weekday] at [time] or [weekday] at [time]?

[Might also include a brief client story of a client who achieved objective.]

Let me know which of these times is convenient for you or send me a few that work for you. I look
forward to talking with you.

[Salesperson]

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TEMPLATE FOR THE ONE-LAST-TRY EMAIL.

#The Just-Before-You-Give-Up Email

Subject line: Giving it one last try

In the rare opportunities I have to work on client acquisition, I have not had much success reconnecting
with you. It might just be that you don’t have any interest in talking with me -- and that’s okay. I just
need to know whether or not to keep trying. So, to make this nice and easy for you, you can reply with a
simple keystroke. Just reply with either A, B, C, D, or E and I’ll know what to do, but please do reply so
that I can stop emailing you if you’re not interested.

A. Stop emailing me with attempts to connect but continue to send invites for events.

B. Don’t send me anything, remove me from your list. We don’t currently and won’t ever need your
help.

C. I want to talk, we need some help, but the timing isn’t right. Keep trying.

D. I would like to schedule a time to talk. We need some help. Please send your calendar link.

E. I forgot who you are. What’s this about?

Thank you.

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TEMPLATE TO REQUEST A REFERRAL

# The Ultimate Farming Email

To: Referral cc: Salesperson [Referral],

I don't know if I've mentioned it before, but I've been working with [salesperson] for [time period]. The
other day, I was talking with him about some of the things that he and I have done, and I realized that I
should put you two together. So...

[Referral], meet [Salesperson, with a LinkedIn profile URL].

[Salesperson], meet [Referral, with a LinkedIn profile URL].

Can I leave the rest to you guys? Talk to you both later.

CONCLUSION

These nine templates cover a fair amount of the seller-buyer relationship.

But there will always be occasions when a template just won’t do. Using these examples as inspiration,
you should strive to write sales emails that are:

Personalized Do your research, and include customized information.

Interesting. Grab the reader’s attention immediately.
Buyer-centric. Don’t just launch into your pitch. Make it relevant to them.
Concise. No one has time to read overly long emails.
Timely. Adjust your communication to the stage of the buying cycle your prospect is in.

Now unleash your sales email artistry on the world, and increase your response rates in the process.
With the right words, you won’t just be another spammer -- you’ll be earning attention and trust.

CREDIT : PARDOT , HUBSPOT , MARKETO