Title: Navigating the Complexities of Dissertation Writing on Factors Affecting Consumer Buying

Behavior

Embarking on the journey of writing a dissertation is a formidable task, one that demands dedication,
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Consumer preferences: describe how and why people prefer one good to another. Like the role of a
child, brother, sister, siblings, students, professionals, mother, father, daughter, etc. It may be viewed
as a specific type of socially conscious (Anderson, 1988) or socially responsible (Antil, 1984)
consumer behavior that involves an 'environmentalist' (Schlossberg, 1991) perspective and may thus
be called 'environmentally concerned consumption' (Henion, 1976). This can also be one of the
reasons of growing trend of customers who are switching to online shopping in the recent years. In
other words, culture plays a very important role in defining the behavior of consumers. As the
present project aims to analyse the financial crisis effects on consumer behaviour it can be suggested
that the in depth scrutiny which the current examination would establish could transform into a
valuable source of marketing direction. If we decide to save more of our earnings during a certain
period, it will result in lower expenditure on goods and services for that duration. Using the
quantitative research approach, the data was collected from 50 participants and analysed through
SPSS. Waleed Khan Afridi MS-Leading to PhD Member SDPI, South Asia Member PJMS. 1.
Ultimate Consumer. Ultimate Consumers always buy goods for their own personal or family use. It
implies that marketers have to act carefully to attract the consumer’s attention. You are deciding
where to spend your money and on what should you spend your money. As adults, many of us tend
to stick with these items due to this familiarity. Opinion leaders are people within a reference group
who, because of special skills, knowledge, personality, or other characteristics, exert influence on
others. Perception and buying behaviour of modern consumers towards personal care pro. What we
buy, how we buy, when we buy, from where we buy, in what quantity we buy depends on various
factors like our needs, preferences, beliefs, values, motivation, perception, attitude, personality, age,
sex, family, social and cultural background, and many other factors. I would be grateful if you could
share this post via Facebook and Twitter. Family The family is the most important consumer buying
organization in society as members of a family can strongly influence buyer behavior. Consumers
now anticipate more competitive prices when buying products online, thanks to the knowledge that
physical stores come with costly overhead. Personal Factors (age and life-cycle stage, occupation,
economic situation, lifestyle, personality, and self-concept). Marketers are interested in the social
class because people within a particular social class tend to demonstrate similar buying behavior.
Many firms have tried to capture the market of which target. Unconsciously our mind is always
studying and learning from the environment. For example, the “youth culture” or “club culture” has
quite distinct values and buying characteristics from the much older “gray generation” Similarly,
differences in social class can create customer groups. Social, psychological, and cultural factors
inform our choices but it’s our characteristics that truly shape us. A consumer may have high or low
involvement in a product. For e.g. a cricketer will give very high importance and will be highly
involved while purchasing a cricket bat while he may have very low involvement and interest when
purchasing luggage bags. Fratu (2011) divides time-related situational factors effecting consumer
behaviour into two categories: a) time spent considering the purchase of tourism services, b) time
between buying decision and the act of purchase. Lifestyle of a person also depends upon his
position in the life cycle stage i.e. Teenager, Bachelor, Married etc. E.g. while teenagers or children
are care free and majorly spend on recreation activities and Parents are more money conscious and
majorly spend on consumer durables. Moreover, food retailing, on which the present research
question is focused, is seen to be the most stable part of the retailing industry and it is predicted to
be gaining market share by the production of efficient marketing strategies. Therefore, in this article,
hocmarketing.org will list these factors in a systematic and easy to remember manner. The primary
influential group consisting of family members, classmates, immediate relatives and the secondary
influential group consisting of neighbors and acquaintances are seen have greater influence on the
purchasing decisions of a consumer.
Understand the consumer market and the major factors that influence consumer buyer behavior. They
believed in Christianity and their Bible teaches them that it is against God's will to consume alcohol.
These all factors jointly shape consumer behaviour. (eds) advances in national brand and private label
marketing. Man should know the characterictics of culture to identify how culture affects consumer
behavior. All consumers perceive the same product differently according to their own perceptions.
For e.g. Wrestling is perceived differently by different people, some perceive it a meaning less
fighting while some consider it a sport. What an individual learns from his parents and relatives as a
child becomes his culture. These recommendations play a very important role in a customer’s
decision making. I am writing a dissertation on the luxury goods sector in China and what are the
key characteristics that drive the purchase of luxury goods. It also can provide useful foresight to
manufacturers who wish to target on working consumers. The significance of culture in
understanding human behavior is that although all consumers may be biologically similar, their views
of the world, what they value and how they act, differ according to their cultural. On the other hand,
an average or limited income forces us to prioritize essentials like education expenses, food items,
and apparel. Sub-cultures can include nationalities, religions, racial groups, or groups of people
sharing the same geographical location. It implies that marketers have to act carefully to attract the
consumer’s attention. In additions, property sector also involved in concerning the environmental
development by develop the green building such as Hotel Penage and 1 First Avenue, and Digi
Technology Operation Centre Malaysia. This study was based on both primary and secondary data.
Factor have major impact on consumer behavior are cultural factors. DIGI has launched “Deep
Green” and “Mangrove-Saving Project” with the aims to develop a green value chain with the help
from its local communities and various stakeholders. Over the years, every business model that has
ever been created has been solely based on the formula of “supply and demand”. Drastically change
in climate also one of the impact of global warming. Personal factors, such as age, gender, income,
education, and occupation, can impact consumer buying behavior. Chiara Polacchini, Esther
Schwarz, Katharina Stier. Major Factors affecting consumer buying behavior Cultural factors
affecting consumer buying behaviour: Cultural factors have a significant impact on customer
behavior.Culture is the most basic cause of a person’s wants and behavior. If the payment or the
check out options involve too many redirections, your customer can most likely dessert you. This is a
completely editable PowerPoint presentation and is available for immediate download. If that is not
obtained he may get a negative attitude towards him and the same may happen to the seller also. For
instance, a teenager wants to buy colored clothes and beauty products. After reading this article, it's
clear that understanding the psychology of customers will help you understand what drives them as
consumers. Similarly, these different factors will also influence the consumption behavior of people
living in the area of each community. For example, I am more likely to buy a shampoo endorsed by
Shah Rukh Khan than an unknown person. Consumer behaviour deals with the study of buying
behaviour of consumers.
Advertising, reviews, feedback, and promotions all shape our perception of a certain product. After
that, a good conceptual framework will be developed to summaries the variables’ relationship in a
graphical way, follow by hypotheses development. Consumer behaviour of people is affected mainly
by consumer behaviour of other people. This difference may stem from the difference in topography,
historical origin, race. They believed in Christianity and their Bible teaches them that it is against
God's will to consume alcohol. Traditions are central to the ways that culture influences consumer
behavior. The below is saying about the research and planning, now a days the products are many,
the consumer is attracting towards new products and its features. In other words, consumers now are
more concern to business that play more environmental efforts and they will support companies that
excellent in and master with their green marketing. Consumer behaviour is a complex and dynamic
decision process; and physical activity of evaluating, acquiring, using, or disposing of products and
services. When we talk about human needs, there are different kinds of needs like physiological
needs, security needs, love and family needs, social needs, and self-actualization needs. But when
compared to a 2G phone, whose broadcasting speed facilitates downloading a song in about
8minutes, this gift is surely a valuable option. 3G is not going to affect only the media and
entertainment industry, but surely business sector is also looking forward to some positive results.
Consumer behaviour towards a smartphone purchasing decision in The United Ara. Importance of
integrating Human Resource Management into a business’s strateg. Marketers try to locate opinion
leaders for their products and brands and direct marketing efforts toward them. Out of that 83%
failed to meet marketing objectives. Consumer behaviour is the complex and dynamic processes of
deciding what product to buy, when to buy, how to buy, from where to buy, how to secure, how to
use, or how to dispose to satisfy individuals, groups, or organisations' needs. When you download
this product, the downloaded ZIP will contain this product in both standard and widescreen format.
It implies that marketers have to act carefully to attract the consumer’s attention. Culture is
manifested within boundaries of acceptable behavior. Social class exhibit distinct product and brand
preferences in clothing, home furnishing, leisure activity, and automobiles. Furthermore, the
inductive research approach, which provides greater flexibility, provides the researcher with the
opportunity to modify the research emphasis depending on the accumulated findings throughout the
research process Easterby-Smith et al. There are various internal and external factors that have
influences on consumer behaviour. People in different professions buy different things relevant to
their profession. If that is not obtained he may get a negative attitude towards him and the same may
happen to the seller also. Measuring customer based brand equity in the iranian lubricants market case
s. In other words, culture plays a very important role in defining the behavior of consumers. We are a
team of enthusiastic subject area experts determined to support you with comprehensive solutions.
Many psychologists have developed theories of motivation that have quite different meanings for
consumer analysis and marketing. Customers even distort information when they are not coherent
with prior beliefs about. These can be expressed as under: Motivation A person has many needs.
Making independent purchases Recent research has shown that pre-teens and young teens have a
greater influence on family shopping choices than do the parents themselves, for these reasons: i. It’s
also our nature to follow the social codes of society so that the people around us accept us. Cultural
Factors Cultural factors have the most significant influence on consumer behavior. Staying fit and
healthy has sparked the rise of athleisure, driving unprecedented demand for activewear. Lifestyle of
a person also depends upon his position in the life cycle stage i.e. Teenager, Bachelor, Married etc.
E.g. while teenagers or children are care free and majorly spend on recreation activities and Parents
are more money conscious and majorly spend on consumer durables. Marketing for Hospitality and
Tourism, 4th edition. The consumer behavior of females and children would be completely different.
So make sure you have everything covered so that you can provide an improved customer
experience. Qualitative Market Research: An International Journal, 8(4), 357-370. Opinion leaders
are people within a reference group who, because of special skills, knowledge, personality, or other
characteristics, exert influence on others. Although the green marketing create an opportunity to
those marketers, but they still encounter some greatest challenges such as tendency of consumers
acceptance towards green products, changes in consumers preferences, unfavourable consumers
perception towards green products, high cost investment in developing in green marketing, misgiving
of green advertising claim and others challenges. It is well known that Disney has been particularly
good at. This will lead to a customer running out of patience. Other than this you also need to make
sure that your visitors can easily navigate in your site. Motivation refers to the underlying drives that
influence consumer behavior, such as the need for security, status, or social acceptance. Social classes
are determined by occupation, income, education, wealth, and other variables. Recognition is the
perceiving of the unfulfilled desire. The position a person holds in each group can be defined in
terms of both role and status. Growing up, children learn basic values, perception and wants from
the family and other important groups. They think about how much money they have, which store is
the cheapest, and if their friends will approve of the purchase. According to Baker and Ozaki (2008),
it was difficult to define environmentally sustainable products because there is unable to find a green
product that is genuinely green or sustainable. Sources of information: Personal Commercial Public
Experiential The Buyer Decision Process Process Stages Need recognition Information search
Evaluation of alternatives Purchase decision Postpurchase behavior Evaluation procedure depends
on the consumer and the buying situation. Finally, consumer behavior is influenced by
learning—you try a hamburger and learn that it satisfies your hunger and tastes good, and the next
time you are hungry, you may consider another hamburger. Thus, we must recognize how influential
our views are in this process. Consumer behaviour of people is affected mainly by consumer
behaviour of other people. For instance, if the government increases the interest rate, taxes on
spending, cash tax, or inflation rate. At this step, marketing determines which attributes are the.
Perception and buying behaviour of modern consumers towards personal care pro. Video
conferencing remains its chief feature that is the star attraction for its users in India. 3G will also
enable to meet your bosses virtually and discuss the ongoing projects without wasting quality time
and resources, from any place. I’m a senior writer at study-aids.co.uk and hold a BA (hons) Business
degree and MBA, I live in Birmingham (just moved here from London), I’m a keen writer, always
glued to a book and have an interest in economics theory.
Marketers try to locate opinion leaders for their products and brands and direct marketing efforts
toward them. Except enacting legislation to protect environment and beware of environmental
deterioration, government recently have established the “Ministry of Energy, Green Technology and
Water” to meets the sustained increase in demand and improvement of green technology towards
sustainable development. Besides, many others environmental degradation and harmful activities
that performed in the modern economy have always led to environmental issues and it always caught
the attention of worldwide citizens. Factor have major impact on consumer behavior are cultural
factors. It can be predicted that sea level could accelerating rise until an uncontrollable level in
future. This gives access to purchases that were once only dreamt about. Family and reference
groups, such as friends and colleagues, can influence consumer decisions through social norms and
expectations. A buyer’s action at any time is affected by a set of motives. Social Factors As a human
being, you tend to be around a lot of different kind of people. Other than that, hypermarket chains
such as Carrefour, Giant, and Tesco have implemented “No Plastic Bag Day” practise to minimize
the plastic usage. When you download this product, the downloaded ZIP will contain this product in
both standard and widescreen format. Man should know the characterictics of culture to identify
how culture affects consumer behavior. Cultural values are widely held beliefs that affirm what is
desirable. It is well known that Disney has been particularly good at. The purpose to conducted
literature review is to further define the term and the characteristics of the topic related in
respectively. Whether it’s influential or solely driven by peer pressure, humans often break out of
their choices and dont even realize. Consumers are living in a society which follows its own.
Opinion leadership refers to the degree to which an individual influences others in a given choice
situation. People can move to a higher social class or drop into a lower one. Psychological Factors (
motivation, perception, learning, and beliefs and attitudes). This difference may stem from the
difference in topography, historical origin, race. The impact of social media on the purchasing
behaviour is an area of interest that has gained much interest and study in the 21st century. The issue
would be framed by a short introductory piece from the editor to situate the conversation in the
multidisciplinary theoretical perspectives that inform the growing body of work on teacher emotion
from different theoretical views. Selective Retention People generally will forget many things that
they learn. They study found that consumers can be grouped into either they found environmental
labels are difficult to understand or they can read the labels and willing to buy green products
although the products are in low quality (D’Souza et al, 2006). They believed in Christianity and
their Bible teaches them that it is against God's will to consume alcohol. These factors can be
availability of desired product, the timing of the purchase, location and weather. For example, the
“youth culture” or “club culture” has quite distinct values and buying characteristics from the much
older “gray generation” Similarly, differences in social class can create customer groups. Like
organizational culture, family culture, locality culture, vicinity culture, etc. Our values also play a role
in the items we choose to buy.
Membership groups include primary groups and secondary groups. The negative impact of global
warming includes melting glaciers in Arctic. Psychological Influences Personal Influences Social
Influences Cultural Influences. A comparative study on consumer behaviour about colgate and
pepsodent. Therefore, companies are increasingly recognizing the importance of green marketing
concepts. Personal Preferences At the personal level, consumer behavior is influenced by various
shades of likes, dislikes, priorities, morals and values. Telephonic interviews can be taken in more
modernized form, without any hassles. For instance, a teenager wants to buy colored clothes and
beauty products. One of the finest examples of the mobile phone that facilitates this technology is
iPhone. For example, phase out incandescent light bulbs in order to reduce the emission of carbon
dioxide. The Buyer Decision Process Process Stages Need recognition Information search Evaluation
of alternatives Purchase decision Postpurchase behavior Two factors intercede between purchase
intentions and the actual decision: Attitudes of others Unexpected situational factors The Buyer
Decision Process Process Stages Need recognition Information search Evaluation of alternatives
Purchase decision Postpurchase behavior Satisfaction is important: Delighted consumers engage in
positive word-of-mouth. Perception is how people select, organize, and interpret information to form
a meaningful picture of the world. Another cultural factor is the social class that can affect the
consumer buying behavior in different parts of the world. This made them to stick with the same
product even after recovery. Maslow hierarchy needs model Simons, Irwin and Drinnien, 1987
Maslow's given the hierarchy needs for consumer behavior, before starting about the consumer
behavior, the consumer needs are important; usually every consumer have some hierarchy needs,
they are; self actualization needs, esteem needs, belonging needs, safety and security needs and
psychological needs Simons, Irwin and Drinnien, 1987. Consumer buying behavior determines how
our consumers decide to buy our product and what are the various factors responsible for this
decision. Consumer Awareness towards Green Marketing, 2011. Cultural factor, social factors,
personal factors and psychological factors. With ample liquid resources, more money is probably
spent on leisure and shopping items. Conversely, having fewer discretionary funds results in less
spending on these extravagances. D’Souza et al. (2006) were further investigated on the different
environmentalism level of Australian consumers through the influence of environmental labels.
Personality is generally characterized by self-confidence, dominance, sociability, autonomy,
defensiveness, adaptability, and aggressiveness. A consumer wants to associate himself with people
he aspires and uses products and services used, recommended and promoted by them. Meanwhile,
the storm also affected nearly 2 million people in Philippine and caused more than 100,000 people
homeless (Conde, 2009). These processes are; Selective Attention Selective attention is the tendency
for people to screen out most of the information to which they are exposed. Being around various
types of people often molds a person’s buying behavior. Cultural background, individual values,
technology progressions, financial status, as well as promotional strategies all have a direct effect on
how consumers shop. A classic definition (Henion, 1976) describes 'environmentally concerned
consumers. At each extreme of the continuum, there can be recognised two distinctive types of
buying behaviour — planned and unplanned — which are to be researched and discussed in the
succeeding section of the present literature review. Home Lecture (HL): Fundamentals of Marketing
- Chapter 3 (Consumer Buying Be. Depending on the person factors like age, lifestyle, occupation,
consumers will behave differently in the marketplace.
Organisational buying is also called institutional buying and when the products are used in their own
production process, the buying process is called industrial buying. Influences on buying behaviour in
international consumer markets. Especially from Malaysian business discipline, Fast-moving
consumer goods (FMCG) sector is a considerably large sector in the economy which has to open
their eyes on eco friendliness. Since that time a number of other books on the topic have been
published (Coddington 1993, and Ottman 1993). Selective distortion implies that marketers must try
to understand the mind-sets of consumers and how these will influence interpretations of advertising
and sales information. Psychological factors affecting consumer behaviour: Cultural factors have
strong influence on consumer buyer behavior. In society, however, the lines between social classes
are not fixed and rigid. In the UK’s socioeconomic classification scheme, social class is not just
determined by income. The more money we have, the larger selection of items that are accessible to
us; likewise, when our income dips so do our purchasing capabilities. Therefore, deeply examine in
this related topic will provide a clear understanding for marketers on working consumers’ purchasing
behaviour towards green products. Video conferencing remains its chief feature that is the star
attraction for its users in India. 3G will also enable to meet your bosses virtually and discuss the
ongoing projects without wasting quality time and resources, from any place. The questionnaire was
designed to obtain the consumers attitudes and perception regarding eco-friendly FMCG products
under four value added areas such as product designing, packaging, place and promotion that lead
towards the motivation of consumption. May 8, 2020 A Few Proven Successful Sales Pitch
November 9, 2020 How Can You Make Shipping For Ecommerce Sites Easier. The luxury items also
give a sense of pride to the owners. Deciders: Member in the organisation who have the decision-
making power about the purchase. e.g. engineers deciding specifications or vice-president (finance).
It is a group of individuals related to each other such as the father, mother son daughter, grandfather,
grandmother, granddaughters, nephew, uncle, etc. Maslow’s theory of the hierarchy of needs is a
widely accepted framework for understanding human motivation. The results concluded that price,
innovation, quality, brand image, and customers’ age and gender consideration are the key factors
influencing customers’ buying attitude. Source: abipac.info How did they find out about my brand
how does it affect consumer buying patterns. If the product is unavailable the decision of the
consumer may change. People with different occupations will have different choices about how to
dress, different eating habits, products for work such as phones, laptops, vehicles, protective
clothing, etc. A Outline the motivations for engaging in compulsive consumption and consider the
consequences of this behaviour. People like to go deep into your product details once they like it.
Source: images.flatworldknowledge.com You practically laid out everything for us. Source:
3.bp.blogspot.com Cultural factors include the basic values, needs, wants, preferences, perceptions,
and behaviors that are observed and learned by a consumer from their near family members and
other important people around them. Model of Consumer Behavior Characteristics Affecting
Consumer Behavior Types of Buying Decision Behavior The Buyer Decision Process The Buyer
Decision Process for New Products. Our interpretations then dictate the decisions we make when it
comes to purchasing that item. This has allowed every customer to decide whether they want to keep
the product or not. Economic situation A buyer’s economic situation affects product choice. In my
free time, I enjoy playing a few rounds of games, watching anime episodes, reading manga, and
keeping up with the latest technology news. How do hotel linen suppliers contribute to sustainable
and eco-friendly pract.