Lesson 02 Data Visualization
Lesson 02 Data Visualization
Data Visualization
Learning Objectives
To effectively create a visualization out of a large amount of data, they must learn
the basics of data visualization, the different tools available for visualization, and
some examples of effective data visualizations.
They will also benefit by exploring the ways to present a story with good
visualization.
Data Visualization
Discussion: Data Visualization
Duration: 10 minutes
It takes 1/10th of a
Viral social media
second for a person
posts are usually
to interpret the
visuals or videos.
meaning of a visual.
Data Visualization
It is the process of translating data sets into charts and graphs that make it easier to:
It is crucial to represent data in a way that is easy to interpret and helps to make
data-driven decisions.
Data Visualization
Data visualization can be used to deliver numerical data through maps and graphs.
The current market leaders are listed below in Gartner's Magic Quadrant for analytics and
business Intelligence platforms.
Duration: 10 minutes
The Napoleon march map depicts Napoleon Bonaparte’s invasion of Russia and the subsequent
retreat of his army.
This chart, created by Charles Minard, is considered the best statistical graphic ever produced.
The Napoleon March map is a hand-drawn visual that conveys many things through a single
visualization.
The troops set out with 470,000 soldiers, of which only 10,000 returned.
Napoleon March Map
The troops are represented by tapering down the width of the line.
Journey to Moscow
Source: https://en.wikipedia.org/wiki/File:Minard.png
Napoleon March Map
Troop strength
Troop strength
upon starting the
upon return
journey
Napoleon March Map
The Napoleon March map is regarded as the most effective and detailed
example of data visualization in history.
Below is an example of an insightful chart that depicts the relationship between income
and life expectancy:
In this chart:
The video uses graphs from the years 1801 to 2019 to show how things changed over this period.
The site highlights visualizations picked by the Tableau team every day.
This visual maps 10 films directed by filmmaker Wes Anderson and 13 actors who appeared in
at least four of his films.
Source: https://public.tableau.com/app/profile/bo.mccready8742/viz/WesAndersonFilms/WesAndersonFilms
Examples of Visualizations Published on Viz of the Day
This visual represents the test career of cricket legend Brian Lara.
For more information, refer to the Viz of the Day section on Tableau.
Explore the link https://public.tableau.com/en-us/gallery to know more.
Storytelling with Data
Storytelling with Data
In other words, instead of creating a visual that is complex, try making it simple
and effective.
Dos and Don'ts of Visualizations
• Use only those elements that are necessary for creating the visual.
• Ensure the visual effectively communicates a data story.
The insights discovered should be woven into a story that is appropriate for the
audience to understand.
Tell a Story
Recommend a solution
Tell a Story
The audience could include your team members (who understand technical jargon) or a
business stakeholder (who may not).
A. Data pane
B. Business intelligence
C. Data visualization
D. Tableau Public
Knowledge
Check
_____________ is a graphical way of representing information and data.
1
A. Data pane
B. Business intelligence
C. Data visualization
D. Tableau Public
Data visualization is a graphical way of representing information and data. It uses pictures to
represent data.
Knowledge
Check
Data visualization makes it easier for a user to _____________.
2
A. Identify trends
C. Get insights
A. Identify trends
C. Get insights
Data visualization makes it easier for a user to identify trends and patterns, detect outliers, and get
other insights.
Knowledge
Check
_______________ forms the basis of storytelling.
3
A. Visualization
B. Data
C. Context
D. Color patterns
Knowledge
Check
_______________ forms the basis of storytelling.
3
A. Visualization
B. Data
C. Context
D. Color patterns