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    Agr313 - Mohammad Hakimi Bin Mahadzir - 2019426834

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    This document contains a SWOT analysis and packaging redesign proposal for Marigold milk. It includes a SWOT analysis of the current Marigold product. The proposed new packaging features a cartoon cow bringing a bottle of milk, updated branding and font, and the addition of a halal logo and expiration date. The conclusion states that packaging and branding are important to a company's identity and marketing. References are included from Marigold's website and reviews of its products.

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    Agr313 - Mohammad Hakimi Bin Mahadzir - 2019426834

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    hakimimahadzir4
    21 views7 pages
    This document contains a SWOT analysis and packaging redesign proposal for Marigold milk. It includes a SWOT analysis of the current Marigold product. The proposed new packaging features a cartoon cow bringing a bottle of milk, updated branding and font, and the addition of a halal logo and expiration date. The conclusion states that packaging and branding are important to a company's identity and marketing. References are included from Marigold's website and reviews of its products.

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    Agr313_mohammad Hakimi Bin Mahadzir_2019426834

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    This document contains a SWOT analysis and packaging redesign proposal for Marigold milk. It includes a SWOT analysis of the current Marigold product. The proposed new packaging features a cartoon cow bringing a bottle of milk, updated branding and font, and the addition of a halal logo and expiration date. The conclusion states that packaging and branding are important to a company's identity and marketing. References are included from Marigold's website and reviews of its products.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    21 views7 pages

    Agr313 - Mohammad Hakimi Bin Mahadzir - 2019426834

    Uploaded by

    hakimimahadzir4
    This document contains a SWOT analysis and packaging redesign proposal for Marigold milk. It includes a SWOT analysis of the current Marigold product. The proposed new packaging features a cartoon cow bringing a bottle of milk, updated branding and font, and the addition of a halal logo and expiration date. The conclusion states that packaging and branding are important to a company's identity and marketing. References are included from Marigold's website and reviews of its products.

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    © All Rights Reserved
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    Download as pdf or txt
    of 7

    FACULTY OF PLANTATION AND AGROTECHNOLOGY, UiTM PERLIS

    COURSE:
    PRINCIPLES OF AGRICULTURAL MARKETING

    COURSE CODE:
    AGR313

    SEMESTER:
    OCTOBER 2021 – FEBRUARY 2022

    SWOT ANALYSIS & REDESIGN PACKAGING OF MARIGOLD

    NAME MATRIC NO. CLASS

    MOHAMMAD HAKIMI BIN 2019426834 RAT1105C


    MAHADZIR

    LECTURER’S NAME:
    MISS MARLIA BINTI MUSA

    DATE OF SUBMISSION:

    17 JANUARY 2022
    …………………………

    1
    TABLE OF CONTENT

    Topic Page

    1.0 Introduction: 3

    2.0 SWOT Analysis 4

    3.0 Redesigning new packaging 5-6

    4.0 Conclusion 6

    5.0 References 7

    2
    1.0 Introduction

    Malaysia Milk Sendirian Berhad is a significant dairy and beverage company in Malaysia that
    was founded in 1969. This firm's main goal is to offer a line of high-quality goods made by Malaysia
    Dairy Industries Private Limited, a Singaporean company. Manufacturing operations commence in
    the year 1977 on great industrial site in Petaling Jaya, Malaysia. Malaysia Milk Sendirian Berhad
    released VITAGEN as the first cultured milk drink to the market. After that, in 2005, VITAGEN was
    renamed VITAGEN Less Sugar. In the year 2012, a new manufacturing factory in Kapar, Klang,
    started operations. After over 40 years of operations in Petaling Jaya, the new production factory
    blends modern state-of-the-art equipment with a decades-long dedication to quality. Malaysia Milk
    Sendirian Berhad has grown into a prominent dairy and beverage firm with a diverse product portfolio
    that includes VITAGEN, MARIGOLD PEEL FRESH, and MARIGOLD HL Low Fat Milk. Malaysia
    Milk Sendirian Berhad is additionally backed by an efficient and sophisticated distribution system, as
    well as a robust sales network that spans the country's important market centres. Because special
    refrigerated transport vans and trucks travel the length and width of Malaysia, all items will arrive at
    retail outlets as fresh as the day they left the Malaysia Milk manufacturing plant.

    3
    2.0 SWOT analysis on Marigold product

    4
    3.0 Redesigning new packaging

    Current packaging New proposal packaging

    Firstly, the reason for my redesign packaging is because the image of the Marigold brand
    can be restored by placed with the cow cartoon who is bringing a bottle of milk that can take
    interesting a children to buy it because every children loved milk and its good for their health. For
    sure, their parents will surely buy it for them for their children.
    I also renewed the name of the product type which is the fresh milk to make it more
    interesting to attract people to buy it. With the new font of fresh milk will attaract customer to buy
    it the beautiful font and it is more suitable as fresh milk product. I also renewed its font colour and
    its design more attractive with dark blue and white colour, which is more pronounce than current
    packaging.
    The new blue colour will create an interesting vibrant blue that is better than current
    packaging and the grass will make the packaging more suitable with the product which is the fresh
    milk is come from the cow and we know that the cow was bred at huge farm in Australia. And we
    know it the company Marigold has a great premium quality milk from the green pastures of
    Australia.

    5
    I emphasize that the product was imported from Australia and of course because of our
    country majority was muslim. To make sure our customer will confident with its cleanliness so I
    added a halal logo to make our customer more confident with our imported milk product. I had took
    it at side bottom of the packaging to make sure it is easier to see it. There are also expired date at the
    other side of the packaging to easier our customer to know when the product expired and give our
    customer more aware with the expired date of the milk.
    There are also other changes I had made with the marigold company to make it more
    interesting and make our customer attracted with our new rebranding logo that I have stayed it red
    color but I have change the font of the Marigold company that I wish the new Marigold logo will
    make kid out there will be more attracted with it because of the logo become more suitable for kid
    to drink it because milk is good for their health.

    4.0 Conclusion
    Overall, product packaging and labelling are crucial to Marigold milk's overall identity.
    Marigold has marketing specialists that understand the importance of the illustration colour scheme
    on their packaging, as well as how different coloured packaging may effect customers. Marigold has
    shown to have taken advantage of an unique potential to produce not just milk but also a new
    revenue stream for the company. Marigold has created a brand that is instantly identifiable and
    trusted by customers all over the world, which is just as important as the colour scheme and
    packaging. All of these elements combine to create packaging that reinforces Marigold's brand
    image of a better, more active lifestyle.

    6
    5.0 References

     MARIGOLD UHT Milk | Marigold. (2020). MARIGOLD UHT MILK.


    https://marigold.com.sg/products/milk/uht-milk.html
     Home Tester Club. (2022). Marigold Moo Fresh 100% Australian Cow’s Milk Reviews.
    https://www.hometesterclub.com/my/en/reviews/marigold-moo-fresh-100-australian-cows-
    milk
     All Answers Ltd. (2021, December 31). Malaysia Dairy Industries: Background. Weakness
    and Strength of Marigold. https://www.ukessays.com/essays/marketing/malaysia-dairy-
    industriess-background.php

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