Delicious milk chocolate packed with

fresh roasted nuts, caramel & soft nougat

Your Margin

`29.09
per Box

Your Margin

`73.63
per Box

` 10/-

` 20/-
Your Margin

`99.64
per Box

Your Margin

`13.70
per Pack

` 35/-

Your Margin

`91.12
per Box

` 119/-
Your Margin

`26.35
per Pack

` 99/-

Your Margin

`8.63 ` 229/-
per Pack

Pcs per
SKU MRP ` Retailer
Showbox/Unit

Snickers `10 32 320 290.91

Snickers Stick 32 640 566.37
Snickers Bar 24 840 743.36
Snickers Value Packs 8 792 700.88
Snickers Miniature 1 119 105.30
Snickers Minis 1 229 202.65
Snickers Home Pack 1 75 66.37
` 75/-
 • Worlds #1 Chocolate Brand*
Your Margin • Shareable bitesize chocolate snack
`17.26 • Melts in your mouth not in your hand
per Pack

Your Margin

`220.88
per Box

Choco & Peanut 100g ` 150/-

Pcs per
Choco & Peanut 45g ` 80/-
SKU MRP ` Retailer
Showbox/Unit

m&m's Choco/Penut 45g 24 1920 1699.12

m&m's Choco/Penut100g 1 150 132.74

Smooth and creamy milk chocolate

for great taste & indulgence

Your Margin

`110.44
per Box
Your Margin

late `55.22
lk choco per Box
a m y mi
d cr e
nce
o o th an indulge
m
r-S ste &
M i lk Ba great ta
xy for
Gala

alm onds
a t e with
ol
choc e
G a laxy ious tast
th i c
moo r del
F & N - S aisins fo
x y r
Gala &

Galaxy Milk Bar ` 20/-

te
ocola
xy ch
m y Gala l
a ea Pcs per
d cre y cer SKU MRP ` Retailer
o o th an ght crisp Showbox/Unit
- Sm ly li
y C rispy delicious Galaxy `20 24 480 424.78
x
Gala with Galaxy `40 (Milk/F&N/Crispy) 24 960 849.56
` 40/-
*Combining data sources from both Nielsen, Euromonitor..
 Your Margin Moist tender coconut covered Your Margin
`17.14
per Pack
in thick milk chocolate `138.05
per Box

Bounty Bar ` 50/-

Your Margin

`26.35
per Pack

Bounty Miniature ` 149/-

Pcs per
SKU MRP ` Retailer
Showbox/Unit

Bounty Bar 24 1200 1061.95

Bounty Miniature 1 149 131.86
Bounty Mini Bag ` 229/-
Bounty Minis 1 229 202.65

Your Margin

`110.44
Milk chocolate with soft nougat per Box
and chewy caramel center

Your Margin

`17.14
per Pack
Mars Bar ` 40/-

Delicious milk chocolate with

caramel and biscuit

Your Margin

`143.81
per Box

Mars Miniature ` 149/-

TWIX Bar ` 50/-
Pcs per
SKU MRP ` Retailer
Showbox/Unit Pcs per
SKU MRP ` Retailer
Showbox
Mars Bar 24 960 849.56
Mars Miniatures 1 149 131.86 TWIX Bar 25 1250 1106.19
 • Longer Lasting Breath Freshness
• Trendy & Convenient Pack
Your Margin

` 26.09 Your Margin

per Box `15.65

per Box

• Non Gum Mints

• Sugar Free

Peppermint, Spearmint & Orange Mints ` 10/- Peppermint & Strongmint Gum Tabs ` 5/-

• Non Gum Mints Soft Chewing Experience

• Sugar Free

Your Margin

Your Margin
`26.09
per Box

`195.65
per Box

Peppermint Mints ` 100/-

Pcs per
SKU MRP ` Retailer
Showbox/Unit

DM Thin Mints - `10 20 200 173.91

DM Mints - Tin Pack `100 15 1500 1304.35
DM Tab 24 120 104.35 Peppermint & Spearmint Sticks ` 10/-
DM Stick 20 200 173.91
 • India’s #1 Sugarfree Chewing Gum*
• For Clean & Healthy Teeth Your Margin

19.57
`
per Box

Your Margin

`20.87
per Box

` 5/- ` 10/-

Spearmint, Sweetmint, Winterfrost Watermelon, Freshmint, Spearmint

Mixed Fruit, Lime & Orange Cardamom Mixed Fruit & Sweetmint

Convenient to Carry on the Go / Car / Bag

Your Margin

52.17
`
Your Margin

per Box `117.39

per Box

White, Orange Cardamom

& Watermelon
` 150/-

Pcs per
SKU MRP ` Retailer
Showbox/Unit

` 50/- Orbit `5 32 160 139.13

Orbit `10 15 150 130.43
Spearmint, White, Mixed Fruit Orbit Tube `50 8 400 347.83
& Lemon Orbit Pot `150 6 900 782.61

*Data source from Nielsen

 Your Margin
Your Margin

` 30 ` 31.30
per Jar
per Jar

• India’s #1 Bubble Gum*

• Longer Lasting Taste

• Soft Bubble Gum gives

Unique Bubble Blowing
Experience

Strawberry ` 1/- ` 10/-

Pcs per
SKU MRP ` Retailer
Showbox/Unit

Boomer Strawberry 230 230 200

Boomer Sticks (Strawberry & Mints) 24 240 208.70

Juicy Jelly + Bubble Gum

Your Margin

` 24
per Jar

Watermelon ` 1/- Oange ` 1/-

Pcs per
SKU MRP ` Retailer
Showbox/Unit

Boomer Jelly (Organge/Watermelon) 184 184 160

*Data source from Nielsen

 Your Margin

`39.13
per Jar

• Great Taste
• 60 Pim Poms in Orange,
Mango, Watermelon
Flavours
• Attractive Display
Freindly JAR

` 5/- Pcs per

SKU MRP ` Retailer
Showbox/Unit

Pim Pom 60 300 260.87

Rich Milky Butter Candy

Your Margin

Your Margin `6.52

`78.26 Your Margin
per Pouch

per Jar
19.57
`
per Jar

` 1/-

Pcs per
SKU MRP ` Retailer
Showbox/Unit

Solano 150 150 130.44

Solano 600 600 521.74
Butterscotch ` 1/- Solano Pouch 50 50 43.47
 CHILLER PLANOGRAM

Network

HZC Gen 2

70 LTR.

32 LTR.

220 LTR. and above

 Doublemint & Orbit
WMU with Planogram HANGER Units

DM Tab

DM DM
Thin Mint Thin Mint
Peppermint Strongmint

`5 `5
Spear Mixed
mint Fruit

`5 `5
Sweet Lime
mint

MARS Wrigley Confectionery Merchandizing Unit

 Confectionery India Outlet Classification

OUTLET CLASSIFICATION
CHANNEL FORMAT DEFINITION

• Self-service
• Area: 1000-4000 sq ft
SAMTs
• Check-Out/Cash Tills: 1 to 5 nos
CONVENIENCE (Stand Alone
• Computerized billing
Modern Trade)
• Local/Regional Standalone/ Chains)
- Small Format (Non-Banner)

• 3rd party non-exclusive distributors

• Serviced by Traditional Trade Channel
WHOLESALE WHOLESALE
Exclusive Distributors
• Sell Primarily to other Retailers

• Bakery Outlets -selling Cakes, biscuits,

pastries etc.
FOOD STORE
• Outlets selling only packaged/branded Food
items-cold drinks, confectionery, etc.

• Paan Outlets, selling Tobacco, Betel products

PAAN PLUS
& Confectionery

• L OR U Shape Counter
TRADITIONAL • Ice cream OR Beverage OR Chocolate Large
LARGE GROCER
INDEPENDENT chiller (>100 Litres)
STORES • Salty Snacks (Lays, Bingo etc.) Racks

• Rest of grocers (not satisfying all above

SMALL GROCER
3 criterion)

• PCO
• Stationery
OTHERS • Tea Stalls
• Cosmetics
• Fancy Stores/ Gift Shops

• Outlets selling medicines, ethical drugs and

OTHER also selling FMCG products
CHEMIST
SPECIALIST • Independent Chemists, Chemist chains
 Stand Alone Modern Trade

Must Have Good to Have

SKU No. of Show Boxes No. of Pieces Stock Value SKU No. of Show Boxes No. of Pieces Stock Value
DM - Mints Rs 10 4 80 696 Pim Pom 1 1 261
STANDALONE MODERN TRADE

DM Sticks 2 40 348 Orbit POT 2 12 1440

DM Tabs 2 48 209 Snickers - 10 1 32 283
Assortment

Orbit - Rs. 5 4 128 557 Snickers Minis 3 3 608

Orbit tube 2 16 593 Bounty Miniatures 3 3 609
Boomer Multi Pack 2 48 320 Bounty Minis 3 3 608
Snickers - 20 1 32 425 Twix Bars 0.5 12 498
Snickers 40 2 48 1698 Mars Bars 0.5 12 478
Snickers Valuepack 3 3 279 Mars Miniatures 3 3 393
Snickers Minatures 6 6 743 M&M 100gm (Sel - Towns) 0.5 6 1062
Galaxy 20 1 24 425
Galaxy 40 0.5 12 425
Bounty Bar 0.5 12 478
M&M 45gm (Sel - Towns) 1 24 1699
Lines 14 521 8893 Lines 10 87 6238
Type Wrigley Chocolate
Cash Till 40% Share of Shelf 40% Share of Shelf
Impact
Zones

Category 40% Share of Shelf 40% Share of Shelf

Multiple Interruptions DM - Hangers Clip Strip
Type Must Have Good to Have
Elements

Chiller !

WWY ME
 Large Grocer

Must Have Good to Have

SKU No. of Show Boxes No. of Pieces Stock Value SKU No. of Show Boxes No. of Pieces Stock Value
Orbit - Rs. 5 3 96 417 Solano 50 / 150 / Big 1 1 130
Boomer Big Jar (JOT / STD) 2 2 348 Orbit 10 2 30 261
PIMPOM - Rs. 5 1 1 261 DM Sticks 1 20 174
Assortment

DM Mint 2 40 348 M&M 100gm (Sel Towns) 0.25 3 531

DM Tab 1 24 104 Snickers Minis 3 3 608
Snickers - 10 3 96 849 Bounty Minis 3 3 608
Snickers 20 2 64 850 Bounty Miniatures 3 3 393
LARGE GROCER

Snickers 40 1 24 849 Mars Miniatures 3 3 393

Snickers Valuepack 3 3 279 Mars Bars 0.5 12 478
Snickers Minatures 6 6 744 Twix Bars 0.5 12 498
Galaxy 20 1 24 425
Galaxy 40 0.5 12 425
BountyBar 0.5 12 478
M&M 45gm (Selected Towns) 1 12 1699
Lines 14 416 8075 Lines 10 90 4073
Type Wrigley Chocolate
Cash Till 40% Share of Shelf 40% Share of Shelf
Impact
Zones

Category NA 40% Share of Shelf

Clip Strip, Counter Top/Cash Till Unit,
Multiple Interruptions DM - Hangers
FSU
Type Must Have Good to Have
Elements

Chiller !

WWY ME
DM Hangers
 Small Grocer

Must Have Good to Have

SKU No. of Show Boxes No. of Pieces Stock Value SKU No. of Show Boxes No. of Pieces Stock Value
Assortment

Orbit - Rs. 5 2 64 278 Boomer JOT 192 1 1 161

PIMPOM - Rs. 5 1 1 261 Solano 150 / Big 1 1 130
Boomer Big Jar 1 1 200 Snickers - 40 1 24 849
DM Mint 2 40 348
DM tabs 1 24 104
SMALL GROCER

Snickers - 10 2 64 566
Snickers 20 1 32 425
Galaxy 20 1 24 425
Lines 08 250 2607 Lines 03 26 1140

Type Wrigley Chocolate

Cash Till 40% Share of Shelf 40% Share of Shelf
Impact
Zones

Category NA NA
Multiple Interruptions NA NA

Type Must Have Good to Have

Elements

Chiller !

WWY ME

DM Hangers

Food Store

Must Have Good to Have

SKU No. of Show Boxes No. of Pieces Stock Value SKU No. of Show Boxes No. of Pieces Stock Value
DM – Mints 2 40 348 Boomer JOT Big Jar 1 1 161
DM Tabs 1 24 104 Solano 50 / 150 / Big 1 1 130
Assortment

ORBIT - Rs. 5 3 96 417 M&M 100gm (Sel Towns) 0.25 4 531

Boomer Big Jar 1 1 200 M&M 45gm (Selected Towns) 0.5 12 850
Snickers – 10 2 64 566 BountyBar 0.5 12 478
Snickers 20 1 32 425 Bounty Minis 3 3 608
Snickers 40 1 24 849 Twix Bars 0.5 12 498
Snickers Valuepack 3 3 279 Snickers Minis 3 3 608
FOOD STORE

Snickers Minatures 3 3 372 Mars Miniatures 3 3 393

Galaxy 20 1 24 425 Mars Bars 0.5 12 478
Galaxy 40 0.5 12 425
PIMPOM - Rs. 5 1 1 261
Lines 12 324 4671 Lines 10 63 4734
Type Wrigley Chocolate
Impact Zones

Cash Till 40% Share of Shelf 40% Share of Shelf

Category NA 40% Share of Shelf

Multiple Interruptions NA NA

Type Must Have Good to Have

Elements

Chiller !

WWY ME
DM Hangers
 Paan Plus

Must Have Good to Have

SKU No. of Show Boxes No. of Pieces Stock Value SKU No. of Show Boxes No. of Pieces Stock Value
Assortment

Boomer 230 1 1 200 Orbit Rs 50 2 16 592

Orbit - Rs. 5 2 64 278 Orbit Rs 10 2 30 260
DM Mint 2 40 348 Snickers - 40 1 24 849
DM Tabs 1 24 104
Snickers - 10 2 64 566
Snickers 20 1 32 425
PAAN PLUS

Galaxy 20 1 24 425
Lines 07 249 2346 Lines 03 70 1702

Type Wrigley Chocolate

Cash Till 40% Share of Shelf 40% Share of Shelf
Impact
Zones

Category NA NA
Multiple Interruptions NA NA

Type Must Have Good to Have

Elements

Chiller !

WWY ME

DM Hangers

Chemist

Must Have Good to Have

SKU No. of Show Boxes No. of Pieces Stock Value SKU No. of Show Boxes No. of Pieces Stock Value
Assortment

Orbit - Rs. 5 2 64 278 DM Tabs 1 24 104

DM - Mints 2 40 348 DM Sticks 1 20 174
Snickers - 10 2 64 566 Orbit 50 1 8 296
Snickers 20 1 32 425 PIMPOM - Rs. 5 1 1 261
Galaxy 20 1 24 425 Boomer big jar 1 1 200
Snickers 40 1 24 849
Lines 05 224 2042 Lines 06 78 1884
CHEMIST

Type Wrigley Chocolate

Impact Zones

Cash Till 40% Share of Shelf 40% Share of Shelf

Category NA NA

Multiple Interruptions NA NA

Type Must Have Good to Have

Chiller
Elements

WWY ME

DM Hangers
 3 STEPS OF MWC SALES CALL
(WINNING IN THE MARKET - MWC WAY)
1ST STEP – DISPLAY & MERCHANDISING

Ensure Chiller / Products are in Maintain Outside & Inside Purity of Products are Displayed in
Hot Zone & Hot Spot Chiller / Shelf in category Chiller / Shelf as per Planogram
CLEAN & DISPLAY THE MWC PRODUCTS IN ZONE – A

2ND STEP – DETERMINE THE ORDER

Food Store
While Doing Display &
Merchandising Referring
OUTLET TYPE
SKU
Must Have

DEPTH
Assortment

Stock Value SKU

Good to have

DEPTH Stock Value

Wrigley
Cash Till
Share of Shelf
Chocolate Wrigley
Impact Zones
Category
Share of Shelf
Chocolate
Multiple Interruptions
Share of Shelf
Wrigley Chocolate
Chiller
Elements
WWY ME

Good to have / Must have

the Picture of Success...
“Today in this Food Store...
DM - Mints 2 348 JOT Big Jar 1 161
ORBIT - Rs. 5 3 417 Solano 50 / 150 / Big 1 130
DM Tabs 1 104 M&M 100gm (Sel Towns) 0.25 531
PIMPOM - Rs. 5 1 261 M&M 45gm (Selected Towns) 0.5 850
Boomer Big Jar 1 200 BountyBar 0.5 478
Snickers - 10 2 566 Mars Bars 0.5 478 Good to Have
FOOD Store 40% 40% NA 40% Good to Have OR
Snickers 20 1 425 Twix Bars 0.5 498 DM Hangers
Snickers 40 1 849 Snickers Minis 3 608 (Must Have)

will Sell new lines of Rs.40

Galaxy 20 1 425 Bounty Minis 3 608
Galaxy 40 0.5 425 Mars Miniatures 3 393
Snickers Valuepack 3 279
Snickers Minatures 3 372
Lines 12 4671 Lines 10 4734

Galaxy, Snickers Value Pack

& DM Tab”.

3RD STEP – SELL & CLOSE

Start the Presentation with 2-3 New lines Tell Selling Story followed by Product / Packing / Display Benefits
for the Outlet (Must to Have / Good to Have) & Price in last. Listen to any Query if any to reply. Close by
followed by regular Suggesting the Order Quantity & noting in Beat book

THANKS FOR YOUR TIME & SUPPORT. SEE YOU ON NEXT...

HAPPY SELLING WITH MWC