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This document contains answers to multiple choice questions, with the answers provided in parts I, II, and III. Part I lists true/false answers, part II lists single-letter multiple choice answers, and part III provides short paragraphs on international personal selling, technological communication advances, exploring markets and trends, and the product development process.

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Lammii Mootii
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22 views

Answers

This document contains answers to multiple choice questions, with the answers provided in parts I, II, and III. Part I lists true/false answers, part II lists single-letter multiple choice answers, and part III provides short paragraphs on international personal selling, technological communication advances, exploring markets and trends, and the product development process.

Uploaded by

Lammii Mootii
Copyright
© © All Rights Reserved
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Part I Part II
1. True 1.D
2. True 2.B
3. False 3.F
4. True 4.E
5. True 5.B
6. True 6.E
7. True 7.C
8. True 8.E
9. True 9.E
10.True 10.A

Part III
1. At an international level, personal selling becomes more complex as it has to be sensitive to
the culture and expectations of the potential customer.
2. The concept of the global village is commonly accepted today and indicates the importance of
communication in the technological environment. The rapid growth of fax machines, portable
(mobile) telephones, and computer communication devices points to the evolution of
unrestricted communication flows changes in other technologies will be equally rapid and
will have a major effect on business in general.

3 Exploring the market and observing the trends;


-Exchanging experiences
-Gathering information
-Keeping abreast of product and industry innovations
-Knowing what competitors do
- Learning latest sales and promotion techniques.
4. the generation of new product ideas → Screening ideas → Business Analysis → product
development → Test marketing → commercialization

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