Media Planner Resume
Media Planner Resume
Media Planner Resume
com
In the dynamic world of media planning, a compelling resume is your ticket to landing the job of
your dreams. Employers in the media industry are seeking candidates with a unique blend of
creativity, strategic thinking, and analytical skills. Crafting a standout Media Planner resume is
crucial to make a lasting impression on potential employers.
1. Objective Statement: Begin your resume with a powerful objective statement that succinctly
conveys your career goals and what you bring to the table as a Media Planner.
2. Professional Summary: Craft a compelling professional summary that highlights your key
achievements, skills, and years of experience in media planning.
3. Skills Section: Showcase your technical and soft skills relevant to media planning. This
includes proficiency in industry-specific software, data analysis, communication skills, and
strategic thinking.
4. Work Experience: Detail your relevant work experience, emphasizing your accomplishments
and contributions in previous roles. Quantify your achievements whenever possible to
provide a clear picture of your impact.
5. Education: Highlight your educational background, emphasizing any degrees or
certifications relevant to media planning.
6. Portfolio: If applicable, include a link to your portfolio showcasing successful media
planning campaigns, strategies, or projects you've been involved in.
7. Keywords: Optimize your resume with relevant keywords that are commonly used in the
media planning industry. This can help your resume pass through applicant tracking systems
(ATS).
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Additional experience with offline media is not mandatory, but desired. Oversee planning, plotting
and execution of all media campaigns in liaison with programme planning, on air and marketing
teams. Ability to work independently as well as part of a team. Develop, foster and facilitate
relationships with media partner reps, publishers and new platforms relevant to Logitech. Ensure
planned media campaigns, make-list and associated production meet the needs of scheduling
(including servicing opt-out needs), with an understanding of airtime opportunities and maximising
the use of assets delivered by on-air production. Identify new multimedia synergies and opportunities
to reach consumers more effectively. Liaise with external media agency to ensure flawless execution
across all phases of planning and execution, pre- and post- campaign launch. Highlight the kind of
campaigns you have worked on, the media outlets you have used, and any successes you have
achieved. Manage digital media strategy, planning, buying, reporting and optimization. We still base
our promotional placement upon the following for the Non-GripIt. Work directly with senior
management and key stakeholders to improve business strategy of education department. Ability to
work in a fast-paced, real time environment. Strong time management capabilities, attention to detail,
exceptional organization skills and proven ability to multi-task. You have 3-5 years? experience in a
role where paid social media management was a core component of responsibility. Responsible for
overseeing media strategy, planning, campaign management (TV, Print, Search, Social, Digital,
Content). Establish and maintain effective relationships within as well as outside the team. Ability to
train co-workers to improve processes that include organizing, prioritizing, and scheduling work
assignments. Continue to master, bridge the gap and eventually train team members on GTM and
dynamic advertising solutions. Render effective Contracts for Performance Buying, Consider CPA
buying, in house media buying options to increase efficiency of Country Digital Media buying.
Skills: Lead Generation, Email Marketing, Statistical Analysis. Minimum 7 years’ experience in the
planning and placement of broadcast, cable and digital media required. Demonstration of strong
verbal, written and presentation skills, including good grammar, spelling, punctuation and attention
to detail. Excellent customer service skills and strong communicator over email and telephone.
Understanding of the day-to-day client needs and where to add value. Minimum 3 years of
experience in digital Advertising or Marketing, preferably in a similar planning role at a digital
agency. Monitor, evaluate and analyse promotions campaigns on an ongoing basis, and prepare
presentation materials and documentation for Post Campaign reporting. Interact daily and maintain
rapport with digital media Publishers. Expertise of managing and delivering campaign targets in line
with marketing prioritisation. To become a successful Media Planner, it is important to have an
understanding of marketing, a familiarity with media outlets and a passion for creativity. Brings in-
depth knowledge on marketing and media buying processes, comprehensive market analysis, and
cost analysis.
Exceptional communication skills to work closely with and build relationships with account and
buying teams. Provided continuous campaign analysis and optimizations in addition to preparation
and presentation of client reports Researched and executed tactical planning process and provided
mid-level strategic recommendations Researched and maintained record of trends, innovations, and
changes that affect media buying Researched competition and provided media trend analysis.
Communication with various departments required on a daily basis is necessary. For applying to jobs
within the US, avoid adding photo to your resume header. Created insertion orders and coordinated
with various newspapers to verify that copy ran according to specifications. Inserting and managing
availability of records in the internal broadcasting media system. Work with MindShare and Market
Share Partners to identify new datasources for measurement and inclusion in model. Experienced
with successfully leading large-scale projects across multiple retail locations. Minimum two years of
experience in media buying or sales at an accredited company. Participate in overall media strategy
development and participate in group brainstorming sessions with the intention of bringing great
ideas to life. Negotiates and manages multiple vendor partnerships keeping client goals and
objectives top of mind. Ability to create an environment that fosters learning, teaching, growth, risk-
taking, and innovation. Every resume template is created in a unique way to ensure that it sets a
benchmark in the market. Identify the most important skills you posses, such as your ability to
develop, implement, and strategize a plan. Ability to develop strategic plans, organizational
structures and systems to fulfill organizational goals. Wrote evaluations and recommendations based
on the media value of sponsorship opportunities. Create media plans with the goal of maximizing
revenue potential, factoring in client budget, target audience, KPIs, additional RFP requirements as
well as internal business objectives. Oversee the work of the Media Planners and Assistant Media
Planners providing leadership, ongoing feedback, effective motivation, and training. Engaged senior
stakeholders at XYZ Corporation and Walmart, collaborating with various teams to gain a
comprehensive understanding of clients' businesses and brands. Maintains strong client relationship
and oversees planning for all campaigns. A successful media planner should have a strong
knowledge of the industry, an understanding of the target audience, and a solid grasp of the various
media platforms. It also helps to have an understanding of marketing, analytics, and budgeting.
Develops, presents, manages and measures media programs and defines media objectives and
strategies consistent with brand marketing objectives and selling strategy for traditional and digital
media. Advertising Traffic Director Grand Slam Sports Dec 2013 Managed all program logs,
including scheduling programs, public service announcements, promos, and commercials for two AM
talk radio stations. To support the commercial team with reporting about advertising activities. Also
highlight some of your traits, like your commitment to excellence, your tirelessness in meeting goals,
and reliability. Minimum 3 years of experience in digital Advertising or Marketing, preferably in a
similar planning role at a digital agency. Work collaboratively with the Media Planning Manager, the
Programme Planning team, Marketing teams and creative services to ensure final on-air campaigns
meet expectations and initial vision of planning teams. Experience using Mediaocean (Prisma) and
DART preferred. Capable of communicating and influencing with high levels of diplomacy. Our
professional designs are tailored to beat the ATS and help you land your dream job.
Prepare up-to-date inventory allocation documents for planning team. Work seamlessly with organic
social media team to provide insights and recommendations regarding paid amplification of organic
social. Liaise with clients and vendors to identify and define requirements, scopes and objectives.
Experience with DCM, Atlas or a similar ad server with strong understanding of trafficking
capabilities and requirements. Must provide daily feedback of post-optimization process comparing
TRP Planned vs. Manage day to day planning and daily inventory changes and bookings. Assist in
drafting and reporting of synergy and franchise campaign effectiveness on a regular basis for review
by Senior Management and regional teams. Manage on-air, non-linear and digital inventory and
identify new opportunities to effectively reach audience with our promotional messages across both
linear and non-linear media spaces. Ensure accurate creative specifications detailed out within the
media plans. Identify trends and insights, and optimize spend and performance based on the
insights, collaborating with Customer Insight group. Prepares and delivers client communications
and presentations. Strong interpersonal, written, verbal communication and presentation skills, with
the ability to interface effectively with internal and external teams. Student CV Builder Build a
better student CV to further your career and get the job. Demonstrate best practice in optimization
techniques and customer retention strategies (CRM). Manage on air inventory and identify new
opportunities to effectively reach audience with our promotional messages across both linear and
non-linear media spaces. The media planner resume objective should also outline the applicant’s
communication and organizational skills. Consults with hotels to grow online business through use of
eCommerce services, tools and tactics. You should also show potential employers that you are
someone who can negotiate and build relationships with media outlets. Be able to understand,
interpret and use complex and varied sources of data and statistics. For all assigned accounts,
manage client media billing approval and invoice reconciliations; Issue documents for client approval
and insertion orders from for all managed media buys. Able to communicate effectively with media
owners and agencies, as well as with internal teams. Build effective relationships with all vendors
and internal partners. Work within custom built Salesforce technology to pull inventory, revenue, sell-
through and ad hock reports. Ability to work with geo-demographic data and customer segmentation
models to understand target definition at a market level. Proven experience in writing and presenting
relevant information to client audience. Prepare and deliver buying and or digital trafficking specs
and guidelines. Detail-oriented with exceptional critical thinking and problem-solving abilities.
Aptitude for strategic thinking and numerical analysis. Craft RFPs and brief Investment teams on
insights and strategies. Media Planning Coordinators must be knowledgeable and work from
multiple systems on a daily basis.
Remain abreast of the overall media marketplace and what opportunities are relevant to our business.
Develop Media insights that deliver on cost benefits for integrating Digital media. Demonstrates
willingness to learn from peers; easily gains trust and support. Experience in education media
planning highly sought. Coordinate implementation of all on-air support for stunts and special
program events. Use these media planner-specific resume examples to see the skills and experience a
media planner should highlight on a resume, then use this understanding to create your own resume.
Media planners help determine which media a client or brand should utilize in reaching an audience.
Self-starter and able to work both independently and within a team. Up to 10% of domestic travel,
overnight stays as needed. Additionally, being able to demonstrate that you have a good knowledge
of the media buying process is important. Helped in building effective media interventions on the
back of strong communication planning. Develop tactical components of client media campaigns,
such as flow charts, spreadsheets and budget summaries. Manage day to day planning and daily
inventory changes and bookings. Able to communicate effectively with media owners and agencies,
as well as with internal teams. Strategic. You have experience spearheading the development of a
comprehensive social strategy for a brand and you know how to translate that strategy into an action
plan. Previous Marketing experience across Multiple disciplines. Work closely with Digital Media
Planner to ensure day to day tasks are completed successfully. Minimum 7 years’ experience in the
planning and placement of broadcast, cable and digital media required. Maintain a working
knowledge of all 3rd party technology partners (adserving, verification) as well as governances for
transparency and verification. Expertise in managing paid social and programmatic display
campaigns preferred. Brief in material requests and monitor delivery timeline of creative materials.
Interrogates client briefs to understand the core objectives. A minimum of one college course during
which media planning was a topic studied. Optimize placement and targeting of online media buys
using internal ROI measurement system. Provide day-to-day analytical support for on-air campaigns,
airtime sales commitments and brand marketing support. Liaise with external media agency to ensure
flawless execution across all phases of planning and execution, pre- and post- campaign launch.
Manage on-air inventory and identify new opportunities to effectively reach audience with our
promotional messages across both linear and non-linear media spaces. Ability to gain respect of your
clients and internal teams. Collaborate with the local marketing team to manage our local media
agency of record. Strong understanding of media planning, negotiation, implementation, and
performance analysis.
Understanding of basic media principles, theories, and terminology. Pull and prepare reports for
leadership regarding status of projects and campaign delivery. Help develop tactical media plan
(including research and RFP process) based on direction and guidance from clients and account
leads. A successful media planner should have a strong knowledge of the industry, an understanding
of the target audience, and a solid grasp of the various media platforms. It also helps to have an
understanding of marketing, analytics, and budgeting. Ensure accurate placement within insertion
order and correspond with the media plan. Planned and executed awareness and direct response
drove digital campaigns. Provide excellent customer service for both internal and external clients.
Bachelor’s degree with related coursework in advertising, project management, media planning and
appropriate internships. If there’s no portfolio link to add, consider adding a link to your LinkedIn
profile instead. Natural curiosity to media and strong attention to detail. An appreciation of creative
issues and very strong editorial understanding. Maintain regular contact with Analytics and media
clients and Market Share Partners. Experience in media negotiation and conducting integrated
campaigns. In some cases, work closely with external media agencies to guide plan development and
act as the liaison between the agency and business group leads within Logitech. Compile research
and competitive data that will be submitted to planning teams and clients to ensure client is reaching
target audience. Media planners help determine which media a client or brand should utilize in
reaching an audience. Proficient in the following System Software: GRiP it!; Wide Orbit (Traffic).
Create and maintain media plans including revisions, budgeting, invoice reconciliation and
optimization. Exceptional problem solver - especially when competing with software and
Technology. Work with Media Buyers to ensure that plans are feasible. An efficient multi-tasker who
thrives in a constantly changing environment. Productive relationships with media reps and internal
teams that lead to successful campaign deliverables and high client satisfaction. Interface with
research to evaluate ratings and channel demos to ensure reach and effective placement of
promotional campaigns. Promoted from New Business Development staff to expand the company's
new Email Marketing Department. Consulted with various media vendors to evaluate appropriate
sponsorship opportunities for Safeway in multiple markets based on overall client objectives. Built
strong relationships with media vendors and served as a liaison between the media partner and
network. Ability to prioritize and balance significant projects and issues. Create and Maintain
respective commissioning list within IBMS AND manage Tape Rules within GripIt. You can explain
how each platform is different from each other. Keep direct manager up-to-date on workflow, project
status, and due dates.
Analyse customer behaviour in purchasing insurance product and their buying criteria. Monitor and
assess ongoing campaign performance; assist in strategic analysis of campaigns. Identify when
inventory looks wrong and troubleshoot any issues contributing to outliers and inaccurate
forecasting. Embed Ad Tech tools for effective Attribution tracking, Media modelling across
traditional and digital Media, high end optimization tools. Prepared reports for and communicate
with senior management. Finally, you should be able to show potential employers that you are a team
player and have strong communication and problem-solving skills. To be successful in the field, one
must be able to think outside the box, be creative, and be able to adjust quickly to changing trends.
Communicated with clients to prepare budgets and optimize buys to meet their objectives. Define
vision and key strategies to win and be at the leading edge of media in Thailand. Exceptional
communication and organizational skills. Evaluate and originate required media data for
incorporation into model. i.e., competitive spending, tracking plan delivery of audience, schedules
rates, etc. Developed strong relationships with clients and media vendors. Doing otherwise could
land you in the same position again. Work with Digital Media Manager to ensure plans are on
strategy and meet objectives. Highlight the kind of campaigns you have worked on, the media
outlets you have used, and any successes you have achieved. Developing and sustaining positive
business relationships with clients, media representatives, creative director, media buyers, and
production studios. Familiarity with computer systems, Microsoft Excel, and Microsoft Word,
Microsoft Outlook requested. For example, an applicant who has worked in the advertising,
marketing or sales industries will have valuable insights and skills that can be applied to media
planning. Research and stay up to date with competitor programs, provide ongoing updates and new
ideas. Traffic Assistant Turec Advertising May 2018 Managed traffic and billing for six accounts in
Strata software daily. Proficiency working within commercial broadcasting environments.
Background in media buying, media planning in broadcast and print preferred. Advanced Excel
skills, intermediate PowerPoint and Word skills. Great organizational and people skills and effective
team-player. Experience using standard media planning and research tools including DoubleClick,
ComScore, Nielsen, NetRatings, Google Analytics. Conducted media planning for multiple events
including Miss Haryana and TalentHunt 101. Responsible for implementing Brand Marketing
support and synchronised programming and marketing campaigns as agreed by line manager.
Collaboration with the Shopper Marketing and FDAF analytics teams. Consultative and collaborative
leadership style with a results-driven approach. Knowledge of all aspects of Digital Media, including
Search, SEO, SMM, Mobile etc.