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Forged From Fire Cold Email Templates

This document provides templates for three types of cold emails: 1. The "Pain and Conflict" Email that identifies a pain point the recipient faces and how the sender's product could help resolve it. 2. The "Reason for the Pain" Email that explains the root cause of the recipient's pain and how the sender's product can address it. 3. The "Context Email" that provides context about the recipient's company and situation and positions the sender's product as a way to achieve an ideal state. Examples are given for each template.

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Paul Salazar
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142 views5 pages

Forged From Fire Cold Email Templates

This document provides templates for three types of cold emails: 1. The "Pain and Conflict" Email that identifies a pain point the recipient faces and how the sender's product could help resolve it. 2. The "Reason for the Pain" Email that explains the root cause of the recipient's pain and how the sender's product can address it. 3. The "Context Email" that provides context about the recipient's company and situation and positions the sender's product as a way to achieve an ideal state. Examples are given for each template.

Uploaded by

Paul Salazar
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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C H E AT S H E E T

Pipeline Power Up
Cold Email Templates
Three templates to energize
your cold emails

Visit go.pclub.io
CH E AT S H E E T

Template 1
The “Pain and Conflict” Email

Fill in the _____________


Subject: [3-5 pain words]

Hi [first name],

Looks like you [insert personalized, relevant observation].

With your track record of unconventional growth, you know first-hand how difficult it is to
[achieve X-goal without sacrificing Y].

It’s a lose-lose: You either [accomplish X goal with Y negative-effect], or [accomplish Y


with X negative-effect].

We’ve helped [X customers] [achieve positive business outcome].

I think we can do the same for you. Up for a chat?

EXAMPLE: QUOTASIGNAL
Subject: avoid expensive AE mishires

Hey Kevin,

Looks like you’re hiring across the board in the rev org. Congrats.

Kevin as a serial VP Sales having grown Superman, Inc. by 765%, you know first-hand how difficult
it is to hit aggressive headcount targets without sacrificing your high bar for AE talent.

It’s a lose-lose: You either hire fast, hit your targets, but let a few weak sellers sneak through. Or hire
slow, bring on STRONG AEs, but miss your targets.

We’ve helped over 100 VPs of Sales in the Super Hero industry decrease their miss-rate on sales
hires from ~30% to single digits.

Is eliminating sales mis-hiring for this fiscal year worth a chat?

Visit go.pclub.io
CH E AT S H E E T

Template 2
The “Reason for the Pain” Email

FILL IN THE _____________


Subject: [relevant pain observation]

Hi [Name],

Your [pain point happens] because of [root cause your product address]. [root cause issue]
makes [bigger business problem] happen.

If you don’t have X, you’re powerless to prevent Y.

We can fix that and get your team [achieving desired outcome]. I’d love to explain how.

Interested in hearing more?

EXAMPLE: GONG
Subject: committed deal going south

Hey Kevin,

Your team’s deals go dark because of mistakes they make during customer conversations. ‘

Weak conversations make your prospects unresponsive. If you’re in the dark from
customer conversations, you’re powerless in stopping deals from stalling.

We can fix that and get your team winning more deals before the quarter ends. I’d love
to explain how.

What does your calendar look like on Tuesday afternoon?

Visit go.pclub.io
CH E AT S H E E T

Template 3
The Context Email

FILL IN THE _____________


Subect: relevant contexual pain observation

Hi [name] - noticed that while [company] has been increasing in headcount overall, CONTEXT
the engineering team has lost a few members.

With the average engineering org [tie context to problem], I’d imagine that retention might CURRENT
be top of mind. Curious - how are you empowering managers to build a world-class STATE
engineering team?

[Social proof from similar situation] has been leveraging [your company’s solution] to help IDEAL
reduce annual engineering attrition from 10% to 1%. STATE

Interested in doing the same?

EXAMPLE: PLATO
Subject: What happens if Ryan or Corinne leave?

Hi Carlos - noticed that while Ambition has been increasing in headcount overall,
the engineering team has lost a few members.

With the average engineering org experiencing 18% attrition, I’d imagine that retention
might be top of mind. Curious - how are you empowering managers to build a world-class
engineering team?

Sue from Apartment list has been leveraging Plato’s mentorship community to help
reduce annual engineering attrition from 10% to 1%.

Interested in doing the same?

Visit go.pclub.io
CH E AT S H E E T

Want to learn even more about


success with cold email?

Sign Up for the Pclub.io

Cold Email Conversion Machine

YOU WILL LEARN:

EXACTLY how your prospects approach The KEY components of every single cold
1 4
their inboxes, and how to infiltrate it email and how to MAXIMIZE benefit from each

The undeniable benefits of storytelling How to personalize sequences and generate


2 5
and, how to captivate your readers INTENSE interest up-and-down the buying chain

Florin’s BEST-IN-CLASS copywriting The definitive logic to stitch cold emailing with
3 fundamentals that’ll get your prospects 6 other cold prospecting activities to create
begging for more info BULLETPROOF sequences

VIEW THE COURSE

Visit go.pclub.io
go.pclub.io/cold-email-online-training-course

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