Research Latest Final Kian Okay Na
Research Latest Final Kian Okay Na
Research Latest Final Kian Okay Na
CHAPTER I
This chapter presents the statement of the problem, significance of the study,
INTRODUCTION
People are struggling when the grocery store are close. That is why
convenience store was built, because people who are late worker or in early shift
needs it the most. Convenience Store is operating 24/7, unlike the Grocery Store that
has a limited operating time. Convenience Store products are more expensive than
the products in Grocery stores. A convenience stores or corner shop is small store,
but with limited things to offer in retail, such as snack foods, soft drinks, newspaper,
toiletries, medicine and even tobacco products. In a convenience store, they are
licensed to sell drinks containing alcohol, etc. Convenience Store is also helpful for
people who are in hurry, because people do not need to wait longer. For example,
convenience store in Japan is unique compare to other countries, because the food
and service is different. The store offers different kinds of Japanese foods, necessities
and magazines moreover. Inside the store, there is a printer or a copy machine and
sell tickets and also an ATM inside. Convenience store in Japan is actually
convenient.
Locally, Convenience Store is simple just like the other c-store in the world,
except Japan. A lot of people still buy in c-store rather than the sari-sari store,
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because the customers can find almost in a c-store. There are reasons why the c-store
is still helpful for Filipinos. First, most of the time Filipinos enter the c-store just to
stand by, because of the tropical season. Second is the convenience foods that the
establishments offer in low-cost. The consumers know that even the taste is not that
pleasant, still, the customers buy the products, because of the goods affordability.
the example of having a good service. If the crew does not greet customers whenever
customers arrive, the service have a big effect for the customer’s perception and
satisfaction.
Dallas, Texas in 1927 as an ice and beverage stand. The owner changed its named to
7-Eleven, because of the store’s new schedule which is 7:00am to 11:00pm every
In the year 2000, Robinsons Retail Holdings, Inc., partnered with Japan’s
Ministop Co. Ltd and Mitsubishi Corporation to open one of the leading convenience
store chains in Asia to service the Filipino market. Ministop store is the first
convenience store that features in-store kitchen facility. The foods that the store serve
is hot and fresh, because the store is equipped with kitchen inside.
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store are 7-eleven and Ministop. The two convenience store are known as rivals
because the products of the two store are almost the same. That is why the two store
make their own strategies to get more customers. 7-Eleven offers big bite and
slurpee, while Ministop offers kariman and chillz. In terms of food product, there is
no problem between the two establishment. The different between the two store is the
food preparation 7-Eleven uses microwave oven to re-heat the foods, while Ministop
have an in-kitchen facility, that is why the foods are hot and fresh when served. 7-
Eleven and Ministop are both commonly found in corner of a street, and both are
24/7 open. That is why the researchers come up with the study of the performances
of service crews on the said stores. The researchers think that, one more thing where
Industry. Manager or the owner/s must train the crews to have a good performance.
In that case, the customers will go to the store with crews that has good performance
and well trained. Based on the researcher’s experience inside a convenience store,
when entering the store, the crew notice the customer, but the crew doesn’t greet the
customer. That is why the researchers chose this study, to know the service crew
performance inside the convenience store and how does the crew treated the
customer, and also help the service crews on improving their performance. Based on
the researcher’s observation and perception, men are often involved with the crews at
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convenience store, because men are faster and more actionable compared to women.
The researchers want to know how does the crew handle or treat the customers.
This study aims to compare the service crew performance on selected convenience in
Caloocan City
1.1. Age
1.2. Gender
HYPOTHESIS
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OWNER- This research will be beneficial to the owner of the convenience store,
because this study will help the establishment to improve the performance of their
service crews. This study also helps to increase the number of customer who will
convenience stores. They can use this study to determine what are their lack in terms
SERVICE CREW – This study will be beneficial to the service crews especially on
convenience stores. They can use this study to improve their performance on their
job.
CUSTOMER- This research will be beneficial to the customers to satisfy and make
them to revisit on a particular convenience store. The customer will know the
difference between the two convenience store in terms of the service crew.
serve as their guide for their research. This study will also serve as background and
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stores.
FUTURE SERVICE CREWS- This study will be their guide before they apply as a
This study will be conducted on March 2020. This study focuses on the performance
of service crew on selected convenience store. In order to know the service crew
performance on selected convenience store in Caloocan City, survey will be use. This
survey will be send to study programs to identify the difference between 7-Eleven at
7th avenue Ma. Clara street and Ministop at A. Bonifacio avenue Balintawak in terms
store that composed of (240) customers in 7-Eleven and (200) customers in Ministop.
This study also limits the time of the respondents that will answer the survey
questionnaire.
DEFINITION OF TERMS
The following terms were conceptually defined to clarify the words presented
Convenience Store- Sells goods and often open 24-hours every day.
Food Handling- The act and process of the creation, preparation, transport, storage,
Food Preparation- It refers to how the establishment prepare or handle the food
before serving.
positively and work effectively with other people or customer. (Tarver, E., 2019)
Low-cost- It refers of being cheap, or not costing as much as other things of the same
type.
Marketing Strategy- It refers to business’s overall game plan for reaching people
and turning them into customers of the product or service that the business provides.
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Personal Hygiene- It involves properly caring for your body by keeping it clean and
healthy while making you to look and feel your best. (Anderson, C., 2017)
Rival- A person, organization, team, establishment, etc, that competes with another
Survey- It is used to collect data from different people for specific information.
ACRONYM
CHAPTER II
FOREIGN LITERATURE
Raynor (2015) “Food Handling” stated that training in safe food handling is
important for any food business and anyone who undertakes or supervises food
handling operations. In order to meet the legal obligation, the establishment should
train the employees to ensure the food is free from hazardous bacteria before the
customer consume the food. Studies can be undertaken in many countries that
involve
workplace hygiene, food hygiene, food safety in the hospitality and retail industries.
The food handler must be trained and understand the proper food handling to prevent
the different food contamination. Food handling has a big role in terms of food
knowledge in food handling, the customer will think that the food is not safe in the
store. That’s why food handling is needed everywhere, even in a small restaurant.
Tarver (2019) “Interpersonal Skills” said that interpersonal skills are the
behaviors and strategies that are used by the person to communicate or interact with
others effectively. In the business world, the term refers to an employee's ability to
work well with others. Interpersonal skills range from communication and listening
people, but others have to work for developing this skill. In all of companies,
employees with high interpersonal skills are valued for their pleasant behavior and
positive, solution-oriented attitude. Mostly, this kind of employees are seen as team
players, that work well with others to achieve a goal. People with the strongest
Johnson (2019) “What is Personal Hygiene?" stated that personal hygiene can
can also increase the self- esteem and confidence, while minimizing the chances of
getting a disease. On the other hand, having a poor personal hygiene can lead to
many implications. Poor personal hygiene will increase the chance of having an
infection or diseases, but there are more aspects that can be affected. First one is the
social aspect, people who has a poor practice might experience Social
Embarrassment. Poor personal hygiene can have negative impact on the job, no
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company will hire to represent by someone who are has a bad personal hygiene.
having a poor hygiene is hard on finding a job, because no company will hire that
kind of people.
Wearherspoon (2018) said that, Personal Hygiene is how you care your body.
Personal hygiene is the practice that includes washing your hands, sanitizing your
hands, bathing, brushing your teeth, and more. This practices can help you and the
people around you to prevent illnesses and this can also help you feel good about
your appearance. The crew must be clean and presentable when it comes for serving
the foods to the customers because this will affect the perception of the customers to
performance refers to the behavior of workers in the workplace and how does the
crew perform the job. Employee performance also relates to how well workers can
conduct their required job duties. At this point, evaluating performance is an easy
way to identify the need to additional training and mentoring the employees to
role to an establishment. With this, customer will be glad every time the customer
visits the store. Every employee has their own duty, evaluating performance of the
employees by their duty is the easiest way to analyze and identify where they lack
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of. Once identified, the training and teaching will perform to improve the crew. For
example, service crew in convenience store has a problem and that problem is a big
problem. The employee brings the problem while on duty, and by that the behavior
of the employee is affected. The employee’s behavior also affects the customer,
stores” found out that millennials are prefer to buy food from the convenience
store, because of the price of convenience foods are cheap and affordable. Ages 15-
than going to grocery stores. One reason is the location of the store; the
establishments are located near at schools, hence students tend to buy from the c-
stores. Older consumers identify the convenience store to its location and
convenience, adults don’t mind about the price as long as the store is doing the job
Fiene (2018) “How Convenience Stores Can Win Over Millennial Women”
stated that, in order to maintain the number of female who visit the convenience
store is to keep the are clean and well-lit. These things are in the top of the minds
of the female, followed by the foods and beverages. One more standard that a
female want is the safeness of the establishment, because convenience store is one
of the establishment that is often being robbed. Females are commonly buy
anytime, anywhere, thus selling coffee is one of the most effective way to attract
Tan (2017) “The Importance of Face Mask in Food Serving Industries” said
that, wearing food mask is a good practice for service crews while serving or
cooking foods. Wearing food mask will benefit both customer and wearer, because
if the crew is wearing mask, the customer is confident that the food is clean and
safe. On the other side, wearer can take the trust from the customer and have a
possibility to increase the sales of the market. Sometimes, customers tend to talk
with the crew, especially while cooking, so mask will be helpful for the crew to
respond with the customers. Phlegm can be the way to transfer diseases, so wearing
mask is required if the crew knows that he/she have one. Food mask is really
helpful for the food establishments to avoid negative feedback and make the crews
more professional.
important to the whole company, being patient will make the service crew easily
empathy comes to play, empathy is simply putting yourself into the customer’s
place. A company can be easily recognized, if the employees have patience for the
customer. A customer will rather choose to spend their money to a small company
with patience employees, than in a highly recommended company, but with lack of
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patience employees. Do not rush the customer, just let the customer think and
choose.
Company uniform is not just piece of cloth just to show what company the
employees are working with. Uniform plays a big role for an establishment, this
will be beneficial for the customer, employees, and the owner. For example, the
customer has an inquiry about the product, the customer will easily recognize who
is the worker of the company. Employees can also benefit with the uniform by
saving time and money. Uniform can save time when choosing what to wear before
go to work, while uniform can save money by not spending money to buy clothes
for work, because the already provided one. For the owner, uniform can be used as
a free advertise because the uniform is attach with a logo of the company. The
company name can be easily recognize with the help of the uniform, that is much
Orenstein (2018) said that personal hygiene habits like brushing teeth,
washing hands, flossing, etc. can keep you away from viruses and harmful bacteria.
Personal hygiene is not only about physical health; this also affect the mental
health. If the person is physically clean, then the person will not think about the
being discriminated. Personal hygiene can also boost your self-confidence, because
you know that you are clean and fragrant. In convenience store, service crew must
do the common habits to be confident to interact with the customers and serve the
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customers well. If the crew has a poor hygiene, the crew cannot focus in job
because of thinking that the customer or people will notice the crew’s poor
hygiene.
that in hiring, interpersonal skills is one of the top criteria of the employer.
Interpersonal skills are important as personal hygiene, having only one of those is
of what the job is, even if it is independent work styles. The employee must know
how to communicate clearly and effectively. In convenience store, crew must apply
the soft skill when inside the store to have a good relationship with the customer
and gain the trust and respect for the establishment. Having a crew that has a soft
This means, interpersonal skill can lead the person to their dream job. Interpersonal
skill is one of the most sought skills in an employee, and having this will make you
hire in no time. There are 10 most effective interpersonal skills such as Emotional
effective way for the job seeker to get their wanted job. The service crew is one
example of an employee to seek these skills, because the crews might be one of the
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chosen manager of the store. Leadership is one of the most effective interpersonal
hygiene is important for both health and social reasons. It entails keeping your
hands, head and body clean so as to stop the spread of germs and illness. Your
personal hygiene benefits your own health and impacts the lives of those around
you, too. The social benefits associated with personal habits must also be
considered. Since it involves washing your body every day and caring for yourself,
it reduces the chances of body odor and thus, any chances of embarrassment at
work. The employee must wash the hands, bathing daily, and must have hygienic
clothes. Good personal hygiene is important on the job because being clean or
customers because you will think that the customers will trust you and the
convenience store. 7-Eleven and Ministop must know the Personal Hygiene to have
a good feedback or ratings from the customers. The crew in 7-Eleven and Ministop
must have a good hygiene specifically in wearing proper and neat uniform because
if you are wearing the proper uniform, the customers will be confident to the crew
because the customers will think that the management of the convenience store is
good. The employee must also keep the hands clean and nail trimmed because it is
very important in serving the food because the cleanliness of the crew will reflect
to the food that the is serving. The crew must be looks tidy, neat and presentable
Interpersonal communication and the skills to relate with others aren’t just
important for an individual, but they happen to be at the core of the success of an
makes operations more efficient and teamwork not only possible but also easier.
The employee must good in communicating to the customers because the customer
will be glad to the crew specially to the management of the manager. If the
LOCAL LITERATURE
Lagua (2018) “Food safety” said that locally, not all restaurants are complying
nationwide. Lack of training on and enforcement of the laws at the local level is also
one of the reason. Inspections are important if foods are involved. Occasional
inspection will lead to a poor performance of the establishment and can possibly
because if the establishment have a poor sanitation practices, then the food handlers
might be the cause of the illness. Food handling is about how the crew will handle
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the food before serving. In terms of convenience store, food handling is significant.
Food handling inside a c-stores are monitored by customers, because almost all of
the convenience store are handling the convenience foods on the counter.
Tan (2015) “Social skills” point out that social skill can help an individual stay
longer on their job. For example, salesman without good social skill might not be
stay longer, because being a salesman social skills are important to get more
customers. Having a good social skill, means having a good interaction with the
people around ‘you’. Interpersonal Skill is also known as Social Skill, there is no
difference between the two. Not all people has an interpersonal skill, some people
convenience store, service crew must have an interpersonal skill, so that interacting
with different types of customer can be easily handle. Moreover, the crew will be
Modequillo (2019) “The importance of personal hygiene” said that the issue of
physically clean to be more attractive to the customers because the customers will be
more comfortable because they think that the foods are also clean. The crew will be
more comfortable to serve the customers because the crew is clean and presentable.
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The personal hygiene of the crew will reflect to the foods that is serve by the crews
or somehow affect the perception of the customers regarding the foods. People
being clean will help to increase the self-confidence of every crew on serving foods.
Moreover, having a good hygiene will gain admiration from the other workers.
stores are fast growing business in the Philippines, because of the 24-hour service.
Early shift and Late night shift is common locally, so convenience store is in demand
in the Philippines. Products in grocery store can also find in convenience store, but
the disadvantage in c-store is the product is costly. Aside from the products, service
crew or clerk performance is one of the basis to identify a good convenience store.
Service quality is significant as the food quality in convenience store. No matter how
good the products or foods that the store offers, poor performance or behavior of a
FOREIGN STUDIES
Tessema et al. (2017) “Factors affecting food handling Practices among food
handlers of Dangila town food and drink establishments, North West Ethiopia”
based on the study, food borne diseases are major health problem all over the world.
The reason for this is the lack of knowledge in food handling. In this study, the
researchers show the factors affecting the food handling and food handlers are the
existence of separate dressing room, and presence of insect and rodent. The main
factor that really affects the food handlers is the existence of shower facility and the
presence of insects and rodents. Without comfort room inside a working site will
surely be poor in terms of food safety, because the workers cannot clean or wash
themselves while inside the site. Presence of insects and rodents are uncontrollable.
That is why existence of insects and rodents are included as the main factor affecting
the food handling and food handlers. In convenience store, having shower facility is
important inside a convenience store, because some crews are preparing inside the
store before their duty. Moreover, some customer will use the comfort room in case
of emergency.
Devi and Chahar (2015) said that social skills should be include in the
curriculum for all classes from K-12. Social skills will increase the academic skills of
the students through mastery and performance skills and increases correct and
acceptable social skills. Social skills can affect the academic skills depending on the
skill will increase the ability to stay focus in the classroom and improve peer and
teaching bonding, as well as the academic performance. If the social skills are
performances on the students. Social skills or also known as interpersonal skills are
helpful for every individual. Either a student or an employee can learn interpersonal
skills and be able to use the skill to communicate or interact with other person.
Service crews must need social or interpersonal skills so that interacting with the
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customers will be easier. Moreover, crews might gain trust and loyalty from the
customer.
maintaining cleanliness of our body and keeping our good health. Maintaining the
personal hygiene can help to increase the confidence and self-esteem. While the
failure of maintaining the hygiene may have any implications not only there is
better knowledge when it comes to personal hygiene, more hygienic in hand hygiene,
and cleanliness of the body. Female are more hygienic rather than male but the male
which lead an individual to act in a certain way. With motivation, performance of the
worker gthe salary, if the salary is above minimum then the worker will tend to show
reflects on what is the motivation. In this case, performance and motivation is a win
win situation. If the owner increases the salary, then the worker’s performance will
also increase. Service crews in convenience stores salary is below minimum, that is
why some of the crews are not doing their job properly.
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Ivan and Rajic (2016) found out that employee’s responsive, empathetic, and
assuring behavior are the most important service quality. These skills affect the
customer can observe and experience the skills that the crew have.
LOCAL STUDIES
Vendors” stated that some of the food safety knowledge of the vendors could not be
translated to practice due to the absence of basic facilities such as water and toilets at
their vending sites. The vendors need at least the basic infrastructure for training on
hygiene and sanitation. Without basic infrastructure, training hygiene and sanitation
is impossible. Water and toilets is the basic facilities that are needed to know the
basic knowledge about hygiene and sanitation. Hence the establishment will become
Patacsil and Tablatin (2017) “Exploring The Importance of Soft and Hard
that the findings of this study revealed that teamwork and communication skills are
skills, working will be hard. In working, there must be a teamwork, with this doing
something will be easy for all of the workers to finish their work. Teamwork and
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communication skills plays a big role in terms of working. Teamwork will make the
job easier to do, because all workers are working to finish the job. Communication
store, teamwork and communication skills is also important. With teamwork and
communication skill, working inside a store would be a lot easier. Working with your
co-worker and with good communication skill is absolutely better than working
alone.
Aquino et al. (2016) in their study entitled “The Food Safety and Sanitation of
in Los Baños, Laguna”, stressed that not wearing net, apron, and hand gloves affects
the establishments rating. The proper uniforms have a 2 purpose: protect the wearer
or the handler and protect the food. Even in counter service, cutting nails and
removing jewelry is significant. Nails and jewelry can contain bacteria, because
bacteria will just stick on the excess nails and jewelries. Other establishment does not
take this seriously, but wearing proper uniform and having a proper personal hygiene
is significant. With this, customer will think that the food is safe and free from any
contamination. Service crew in convenience stores does not wear net, apron, and
hand gloves. Crews does not cook inside in the store, but still proper hygiene is
important in convenience store. Instead, crews in convenience store must wear the
proper uniform.
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satisfaction of the employees affects the performance on how the worker is being
handled by the management. If the Manager handles the employee in positive way,
then the worker will do the job according on how the employee is treated. Treating
the workers in a right way can cause the employee to work properly and sometimes
the crews well because of it, the crews are not doing the job properly and sometimes
SYNTHESIS
Raynor (2015) stated that that training in safe food handling is important for
any food business and anyone who undertakes or supervises food handling
operations. Lagua (2018) and Tessema et al. (2017) both point out that lack of
training in food handling can cause the spread of food-borne illnesses and food
contamination. While Lubos (2016) and Tessema et al. (2017) both said that absence
of basic facilities is the reason why training hygiene and sanitation is impossible.
When there is lack of knowledge in food handling, it can develop food contamination
and spread food-borne diseases. If the crew are not trained, it can kill people by
Tan (2016) and Patacsil & Tablatin (2017) both stated that interpersonal skills
is important on the workers. Workers make their job easier with the interpersonal
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skills, teamwork is cause by interpersonal skills. When the group has a social skill,
they produce teamwork, and it can lessen the job effort. While Lim (2019) said that
interpersonal skills are the behaviors and strategies that are used by the person to
communicate or interact with others effectively. Devi and Chahar (2015) added that
interpersonal skill can improve one’s academic skill. The students will tend to
interact with the teachers and classmates, that will result to increase on performance
of the student.
Johnson (2019), Modequillo (2019) and Al-Rifaai et al. (2018) agreed that
personal hygiene is maintaining the cleanliness of our body and keeping our body
from diseases. By maintaining the body clean, personal hygiene will increase the
self-esteem and confidence, added by them. While Aquino et al. (2016) said that
wearing proper uniform is also a part of personal hygiene, because it can affect the
Donohoe (2019) and Alonzo (2018) both said that employee performance also
relates to how well workers can conduct their required job duties. service crew
performance is the act of doing the job. Ismajli et al. (2015) stated that performance
minimum salary, that is why the performance is affected by the salary the crew gets.
Angeles et al. (2015) stressed that job satisfaction can affect the performance level of
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employees. The employee's performance is related on the satisfaction and on how the
Theoretical Framework
Mulder (2018) stated in her study that the most popular model for evaluating
reduce these 10 dimensions to five. The five dimensions are: Tangibles— the
courtesy of employees, plus their ability to inspire trust and confidence; and Empathy
(including access, communication, and understanding the customer) —the caring and
individualized attention that the firm provides to its customers. To date, SERVQUAL
Conceptual Framework
FEEDBACK
The research used a functional input-process-output to present how the study is going
to be conducted. The IPO model identifies the inputs, outputs that required
processing task to transform the inputs to outputs. It is also configured to include any
storage that might happen in the process as well. Inputs represent the flow of data
and materials came from the outside that will undergo to processing, then the
processing step includes all tasks required to effect a transformation of the inputs.
The outputs data are the final product or the results of processing step. This model
through a series of
CHAPTER 3
RESEARCH METHODOLOGY
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This chapter presents the Research designs, setting of the subject, Validation
Research Design
tools to evaluate and interpret the data from the result of the survey questionnaire.
to gather quantifiable data and information to be used for statistical analysis of the
population sample. This method is a popular market research tool that allows to
survey. The survey questionnaire is a type of data gathering method that is used to
collect, analyze and interpret the different opinions and perceptions of the different
Research Locale
Clara street Caloocan city and on Ministop located at Andres Bonifacio avenue
Balintawak.
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technique. The researchers will utilize the systematic sampling technique wherein a
determining the number of population and define the sampling fraction enable to get
the respondents.
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Respondents Population f %
7-Eleven 240 150 52.82
Ministop 200 134 47.18
Total 440 284 100
Based on the table 1 as to the distribution of respondents, there are 240
customers per 8 hours in 7-Eleven based on the observation of the researchers, upon
undergoing to Slovin’s Formula there are 150 samples in 7-Eleven. On the other
hand, there are 200 customers per 8 hours in Ministop based on the observation of
the researchers, upon undergoing Slovin’s Formula there are 134 samples in
Ministop. The total population is 440, upon usinge Slovin’s Formula the total
Research Instrument
Part II, states the assessment of the level of service crew performance of the
Validation of Instrument
and thesis panelists for validation. The research professor and expert panelists
validate through scrutinizing the survey questionnaire carefully, checking for the
proper grammar or wordings and contents that will cover all questions on the
After presenting to the experts, revision and modifications were made to fit to
the statement of the problems. Distribution of questionnaire for pilot testing which
will undergo to Cronbach’s Alpha for reliability test. Then, enough copies of survey
1. Sent the letter to request permission to conduct the study to 7-Eleven and
Ministop
2. Conducted a brief orientation for the purpose of the study and some of the
The following will be utilized as the statistical tools for the data:
and decide on the number of the respondents according to the total number of
Formula:
N
n= 2
(1+ N e )
Whereas:
n = number of samples
e = margin of error
percentage form.
Formula:
F
P= x 100 %
N
Whereas:
P = Percentage
F = Frequency
a set of data.
Formula:
k 2
k Σ 1=1 O Y
α= (1− )
k −1 2
O x
Where:
2
O x = total score of variance.
5. Weighted Mean. It is the average calculated by taking into account not only
frequencies of values of a variable but also some other factors such as other
the sum of the products of each observed value, the number of times it occurs
Formula
x = εfx n
Wherein:
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X = Weighted Mean
N = Number of respondents
Likert Scale. Is the term often used interchangeably with rating scale, or more
accurately the Likert type scale, even though the two are not synonymous.
6. T-Test
According to Kim (2015), T test can be defined as student’s test. It is a type
of statistical test that is used by the students to evaluate whether the mean of
the two sets of data are statistically significantly different from each other. It
Formula:
t=
∑d
√ n¿ ¿ ¿ ¿
Whereas:
n = number of samples
CHAPTER IV
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This chapter presents the data gathered, the result of the statistical analysis
1.1 Age
convenience store in Caloocan city, age 15-19 got the highest number of
Followed by age 20-25, got the second highest number in both store with a
total of 21 and a percentage of 15.67%. Third rank for 7-Eleven is age 26-29
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rank is ages 36-40 with a total of 17 and percentage of 12.69. Next to the line
The table shows that most of the respondents age range is 15-19, which
means most of people that is in this range is students. This one is expected
because both stores are located near at schools. 7-Eleven is located near in
Cecilio Apostol Elementary School and Maria Clara High School, while
Most student’s intention are not to buy; students are making the establishment
like a waiting or meeting area. One reason here is that the food inside the
stores is for the students that has a tight budget. Convenience foods are
stores” found out that millennials are prefer to buy food from the
convenience store, because of the price of convenience foods are cheap and
to convenience stores, than going to grocery stores. One reason is the location
of the store; the establishments are located near at schools, hence students
tend to buy from the c-stores. Older consumers identify the convenience store
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to its location and convenience, adults don’t mind about the price as long as
1.2 Gender
the highest total number of respondents with the total of 79 or 52.67% and
Male got the lowest total number of respondents with the total of 71 or
47.33% While in Ministop, Female also got the highest total number of
respondents with the total of 72 or 53.73% and male got the lowest total
The table shows that female is often goes to the convenience store because
most of the products in 7-Eleven and Ministop are for female like Sanitary
Napkins, Tissue, hair brush, compact mirror, etc. and female prefer to go to
convenience store than retail store, because the c-stores has a chair and air-
between the male and female, the reason is couples are commonly entering
Fiene (2018) “How Convenience Stores Can Win Over Millennial Women”
stated that, in order to maintain the number of female who visit the
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convenience store is to keep the are clean and well-lit. These things are in the
top of the minds of the female, followed by the foods and beverages. One
more standard that a female want is the safeness of the establishment, because
one of the most effective way to attract women to visit a convenience store.
selected convenience store in Caloocan City as to Food Handling. Four (4) items is
rated as Often in 7-Eleven, which means the store is often handles the food carefully
with a weighted mean of 4.29, followed by using utensils when serving with a
weighted mean of 4.18. Next is the Checking of food condition before serving with a
weighted mean of 4.09, and lastly is Using hand sanitizer or washing hands before
serving with a weighted mean of 3.93. The item that got the least ranking is wearing
a mask while serving the food with a weighted mean of 3.47 and verbal interpretation
interpretation of Often. On the other hand, five (5) items is rated as Often in
Ministop, which means that the crews are doing good in terms of food handling as
Handles the food carefully, followed by Use utensil while serving with a
weighted mean of 4.10. Then, next is Check the condition of the food before
serving with a weighted mean of 3.91. Second to last is Use hand sanitizer or
washing hands before serving with a weighted mean of 3.80. The item that
got the least rating is Wear mask while serving the food with a `weighted
mean of 3.60. Overall, the Ministop composite weighted mean is 4.14 and
The table shows that the service crew of selected convenience store is Often
doing the job in terms of Food Handling and making the customer satisfied
with the service of the crew on the same store. Even though the stores got a
rate of Often, the crews must maintain wearing mask while serving food
convenience store, must have a proper practice in food handling for the
service crew.
Tan (2017) “The Importance of Face Mask in Food Serving Industries” said
that, wearing food mask is a good practice for service crews while serving or
cooking foods. Wearing food mask will benefit both customer and wearer,
because if the crew is wearing mask, the customer is confident that the food is
clean and safe. On the other side, wearer can take the trust from the customer
customers tend to talk with the crew, especially while cooking, so mask will
be helpful for the crew to respond with the customers. Phlegm can be the way
he/she have one. Food mask is really helpful for the food establishments to
Crews have patience in customers got the highest weighted mean of 4.17 or
Often while Ministop got the highest weighted mean of 4.28 or Often in
Crews have patience in customers when ordering. Followed by, Attentive and
4.06 or Often while Ministop got a weighted mean of 4.23 or Often in Greets
whenever the customer enters the store got the weighted mean of 4.04 or
Often while Ministop got a weighted mean of 4.16 or Often in Assist the
weighted mean of 3.95 or Often while Ministop got a weighted mean of 3.87
Eleven got the lowest weighted mean of 3.81 or Often, while Ministop got the
lowest weighted mean of 3.84 or Often in Attentive and sensitive to the needs
of the customers. All in all, 7-Eleven composite weighted mean is 4.01 and
This table shows that the service crew performance on selected convenience
store in terms of Interpersonal Skill is rate as Good. The indicator that got the
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when ordering. This means that crews on the said stores are patient enough to
wait for the customer, which is a good sign for the establishments. There are
lot of convenience store in Caloocan City, luckily, the crews in this stores are
important to the whole company, being patient will make the service crew
where empathy comes to play, empathy is simply putting yourself into the
patience for the customer. A customer will rather choose to spend their
recommended company, but with lack of patience employees. Do not rush the
wear proper and neat uniform in 7-Eleven got the highest weighted mean of
4.43 or Often while Ministop got the weighted mean of 4.58 or Always in
Wear proper and neat uniform. Followed by Maintain the looks tidy, neat and
Ministop got a weighted mean of 4.29 or Often in Maintain the looks tidy,
Often in keeping the hands clean and nails trimmed, while Ministop got a
or coughing. On the other hand, Wear hairnet, gloves and other personal
Ministop got the weighted mean of 4.24 or Often in Wearing hairnet, gloves,
and other personal protective clothing. Lastly, covers with towels/tissue when
Ministop got a weighted mean of 4.18 or Often in keeping hands clean and
nails trimmed. To sum it up, 7-Eleven got a composite weighted mean of 4.32
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As shown on the results, both stores got the highest rate in Wear proper and
neat uniform. The researchers observe that the crews are really wearing
proper and neat uniform when working. Wearing proper uniform is a sign of
good service and responsibility of a crew. When a crew is not wearing proper
uniform, this will reflect to the image of the establishment, because that
wearing a uniform, the uniform must be neat and clean also, because if the
Company uniform is not just piece of cloth just to show what company the
employees are working with. Uniform plays a big role for an establishment,
this will be beneficial for the customer, employees, and the owner. For
example, the customer has an inquiry about the product, the customer will
easily recognize who is the worker of the company. Employees can also
benefit with the uniform by saving time and money. Uniform can save time
when choosing what to wear before go to work, while uniform can save
money by not spending money to buy clothes for work, because the already
provided one. For the owner, uniform can be used as a free advertise because
the uniform is attach with a logo of the company. The company name can be
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known with the help of the uniform, that is much cheaper than making TV
Skills, Personal Hygiene. Personal Hygiene got the highest weighted mean of
mean of 3.99 with a verbal interpretation of Often, while Ministop got the
Often and the overall composite weighted mean in Ministop is 4.10 with a
Caloocan City
of .05, and computed t-value of .049 and have a critical value of 1.960, since
the t-value is lower than the critical value, therefore the researchers accepted
level of significance of .05, and computed t-value of .052 and have a critical
value of 1.960, since the t-value is less than the critical value, therefore the
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and have a critical value of 1.960, since the t-value is lower than the critical
value, therefore the researchers accepted the null hypothesis, which means
convenience store.
The result shows that the two convenience store has no significant
difference between service crew performance, which means the service crew
CHAPTER V
recommendations based on the data analyzed in the previous chapter. Some limitations
Summary
The following are the findings of the specific problems raised in the study:
the age 15-19 got the highest number of respondents in both store with a total of 91 and
percentage of 37.31%. Followed by age 20-25, got the second highest number in both
store with a number of 21 and percentage of 14% in 7-Eleven, while the Ministop got a
total of 21 and a percentage of 15.67%. Third rank for 7-Eleven is age 26-29 with a total
number of 16 and percentage of 10.67%, while Ministop’s third rank is ages 36-40 with
a total of 17 and percentage of 12.69. Next to the line in 7-Eleven is ages 26-29 and 30-
35 with a total number of 10 and a percentage of 6.67%, Ministop’s fourth rank is age
Caloocan City, in 7-Eleven, Female got the highest total number of respondents with the
total of 79 or 52.67% and Male got the lowest total number of respondents with the total
of 71 or 47.33% While in Ministop, Female also got the highest total number of
respondents with the total of 72 or 53.73% and male got the lowest total number of
Handling with the degree of freedom of 133, level of significance of .05, and computed
t-value of .049 and have a critical value of 1.960, since the t-value is lower than the
critical value, therefore the researchers accepted the null hypothesis, which means there
store in Caloocan City as to Food Handling. Interpersonal Skills with the degree of
freedom of 133, level of significance of .05, and computed t-value of .052 and have a
critical value of 1.960, since the t-value is less than the critical value, therefore the
researchers accepted the null hypothesis, which means there is no significant difference
Interpersonal Skills. Personal Hygiene with the degree of freedom of 133, level of
significance of 0.05, and computed t-value of .066 and have a critical value of 1.960,
since the t-value is lower than the critical value, therefore the researchers accepted the
null hypothesis, which means there is no significant difference between service crew
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Conclusion
Based on the findings of the study, the following conclusions were formulated:
convenience store in Caloocan City are ages 15-19 or millennials that are overrule by
the female customers. Therefore, female ages 15-19 prefer to enter convenience store
2. Most of the customer rated often in terms of handles the food carefully
on both convenience store. However, wear mask while serving the food needs an
when ordering as often on both c-stores. On one hand, accommodate the customers
whenever the customers arrived needs to be improve in 7-Eleven, while attentive and
sensitive to the needs of the customer is the who needs an improvement for Ministop.
Nearly all of the customer rated often in terms of wear proper and neat
uniform on both 7-Eleven and Ministop. On the other hand, covers with towels/tissue
when sneezing or coughing needs more improvement for 7-Eleven, while Ministop
needs an improvement in terms of keep the hands clean and nails trimmed.
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Based on the results, the researchers conclude that the service crew
Skills.
Recommendation
suggested:
7-Eleven
1. The service crew must accommodate the customers whenever the customers
prevent negative feedback from the customers and to make sure the personal
Ministop
1. The service crew must be attentive and sensitive to the needs of the customer to
make the job easier for both customer and service crew.
2. It is recommended to keep the hands clean and nails trimmed to prevent negative
feedback from the performance of the crew that will possibly reflect to the
establishment.
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General
1. It is recommended to always wear mask every time when inside the store,
especially when serving. To make the customer confident that the foods are
clean and safe. Also to make customers confident that the food that is served is
2. The manager must improve management skills to their service crew to have a
store.
5. For the next researcher to use this research results to differentiate convenience
store, but not only by service crew, future researchers can also compare by the
overall service and products that the convenience store offers. It is advised for
the next researcher to study on how to overcome other store by innovation and
technology.
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REFERENCES
A. BOOKS
Collins, H. (2019). Definition of Convenient. Collins Dictionary.
B. JOURNALS/ARTICLES
Bhat, A. (2019). Descriptive Research: Definition, Characteristics, Methods,
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Tessema, A. G., Gelaye, K. A. & Chercos, D. H., (2017) “Factors affecting food
handling Practices among food handlers of Dangila town food and drink
establishments, North West Ethiopia”
Wilkin, S., Mohsin, M., Butt, T. H., (2018) Dual organization identification in
international alliances and partnerships: consumer’s supportive intentions
towards local and foreign firms. Journall of Strategic Marketing 26:7, pages
551-567
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Fiene, J. (2018). How Convenience Stores Can Win Over Millennial Women.
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