UNIVERSITY OF SANTO TOMAS

College of Tourism and Hospitality Management

NATURE LAB

An Entrepreneurial Plan Presented to the

TRAVEL MANAGEMENT DEPARTMENT
COLLEGE OF TOURISM AND HOSPITALITY MANAGEMENT
UNIVERSITY OF SANTO TOMAS
España Boulevard,
City of Manila

In Partial Fulfillment in the Requirements of the Course

THM 52010
ENTREPRENEURSHIP IN TOURISM AND HOSPITALITY
For the Program
BACHELOR OF SCIENCE IN HOSPITALITY LEADERSHIP

Submitted by:
Bautista, Amiel Christian
Cortejo, Danica Faith Louise
Diamzon, Carlo Conrado
De San Jose, Rafael Mari
Singh, Ma.Patricia Andrea
Visda, Johanna Regina

3HHL1
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College of Tourism and Hospitality Management

ACKNOWLEDGEMENT
CERTIFICATE OF ORIGINALITY

We hereby declare that this submission is our work and that, to the best of our
knowledge and belief, it contains no material previously published or written by another person
nor material which to a substantial extent has been accepted for the award of any other institute
of higher learning, except where due acknowledgement is made in the text.

We also declare that the intellectual content of this entrepreneurial plan is the product of
our own work, even though we may have received assistance from others on style, presentation
and language expression.

Name of Members: Signature:

1. Bautista, Amiel Christian

2. Cortejo, Danica Faith Louise

3. Diamzon, Carlo Conrado

4. De San Jose, Rafael Mari

5. Singh, Ma.Patricia Andrea

6. Visda, Johanna Regina

Date: 08 May 2021

MS. FHAMELA F. SARMIENTO, MIHM

(Signature Over Printed Name)

Course Facilitator

Date:_______________________
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College of Tourism and Hospitality Management

TABLE OF CONTENTS

Acknowledgement

Table of Contents

List of Figures

List of Tables

List of Graphs

Executive Summary

The Planning Team

1. COMPANY PROFILE
1.1 Company Summary
1.2 Company Logo
1.3 Products and Services
1.4 Business Model
1.5 Business Organization
1.6 Mission and Vision Statement
1.7 Company Objectives

2. INDUSTRY ANALYSIS
2.1 Industry
2.2 Trends and Challenges
2.3 Industry Competition
2.3.1 Direct Competitor
2.3.2 Indirect Competitor

3. MANAGEMENT PLAN
3.1 Organizational Chart
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3.2 Job Functions and Descriptions

4. THE MARKET AND THE MARKETING PLAN

4.1 Market Size and Growth
4.2 Results from the SWOT Analysis
4.3 Target Market Profile
4.4 Detailed Marketing Strategies
4.4.1 Product
4.4.2 Price
4.4.3 Place
4.4.4 Promotion
4.5 Competitive Advantages
4.6 Market Positioning

5. OPERATIONAL PLAN

5.1 Location
5.2 Facilities, Layout and Design
5.3 Equipment and Supplies
5.4 Sourcing
5.5. Production and Service Procedures
5.6 Monitoring
5.7 Inventory Management and Control
5.8 Quality Control and Customer Service
5.9 Maintenance

6. FINANCIAL PLAN
6.1 Initial Capital Expenditure
6.2 Return of Investment (ROI)
6.3 Five-year Projected Sale
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REFERENCE

APPENDIX

A. Copy of the Self-made Questionnaire – Industry Survey/Interview

B. Copy of the Self-made Questionnaire – Market Survey

C. Result/Transcript of the Industry Survey/Interview

D. Result from the Market Survey

E. Tabular Representation of the SWOT Analysis

F. Sample of the Marketing Strategic Paraphernalia

G. Graphical Representation of the Facilities, Layout and Design

H. Photo Documentation during the Classroom Defense

I. Photo Documentation during the 4thSaint Hyacinth Entrepreneurial Cup 2018

J. Entrepreneurial Plan Defense Presentation

K. Curriculum Vitae of the Planning Team Members

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COMPANY PROFILE
Company Summary
Company Logo
Nature Lab creates Organic Solutions at your Convenience. The Logo Design that
Nature Lab created is a mix of blue and green color only. The Blue portrays the Cleanliness, air
and sky, water and sea, and development wherein Nature Lab promotes. It also symbolizes
knowledge, transparency, spirituality, and imagination which is all reflected by this cool and
soothing color. Meanwhile, Green is the color of the natural world and environment, and
integrates Development, fitness, rebirth and fertility, youth, peace and freshness. It is commonly
utilized to support nutritious foods, medical care, and environmental organizations. Lastly, The
emblem is shaped like a sphere, much like the Earth as Nature Lab believes “ what goes
around, comes around’, if we mistreat anything, we will have to live with the repercussions of
our acts at some point.

Figure 1.1 Logo Design

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Product & Services

Creating Plastic-free alternatives for everyday routine. Oralax is to signify the fresh and
real aroma of the dental tabs. It is to represent the authentic and all natural ingredients paired
with the essence of fresh flavor. With this product, one's pearly whites will surely be filled with
pure essence. The components in each tab contains: calcium phosphate powder, baking soda,
cream of tartar, bentonite clay, xylitol powder, glycerin, drops of spearmint oil (or any flavor).
The packaging of Oralax is made of kraft envelopes padded with post-consumer recycled
newspapers instead of plastic poly-mailers which makes it plastic-free, compostable and
recyclable. Meanwhile, the order packaging is made of 100% recyclable corrugated cardboard
and covered with paper tape which makes it plastic-free and recyclable for safe delivery. The
process is seen in figure 1.2 below.

Figure 1.2 Preparation of Oralax

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Figure 1.3 Business Model Structure

Business Model
NatureLab’s key activities are Marketing, Logistics, Manufacturing and Distribution. Our
key partners are the Retailers and Suppliers for our product. Nature Lab’s Key Resources is to
offer convenience, free shipping and subscription with discounts.
Our Value proposition is to deliver usability, sustainability and uniqueness to our
customers. As for the Channels, the organization has Distribution, Retail, Franchising, Direct
Sales and Advertising- based. Nature Lab has three segments of Target Markets. First, the
Demographic segmentation: the general public, Nature Labs products are suitable for children.
Second, the Psychographic segmentation: lifestyle- those who prefer organic products and
vegan. Eco-friendly and cruelty-free. Lastly, the Behavioral segmentation: those who would like
to buy in bulk, we can customize some of the product packaging.
Meanwhile, the cost structure of nature lab focuses on value driven on how we can be at
our customer’s service and importance of our value proposition. Lastly, our revenue streams
 UNIVERSITY OF SANTO TOMAS
College of Tourism and Hospitality Management

focus on Recurring revenue for our existing subscribed customers, Transaction based
customers for our new customers and the revenue from our sold goods.

Business Organization
Nature lab is a corporation type of business, consisting of seven employees and desires
to affiliate with Hotels that promotes eco-friendly and sustainable accommodation and products
like the Hospitality Sales & Marketing Association International (HSMAI) wherein it is association
for hotel and hospitality sales, publicity, income control, distribution, multimedia and general
managers that can help to utilize and optimize revenue and inspire the market. Lastly, the
Philippine Institute of Environmental planners, as Nature lab wants to promote an absolute
eco-friendly innovative development.

Mission Statement
Nature Lab seeks to create better, more eco- friendly products to help promote a cleaner
and greener world for the next generation. We strive to be a business with integrity, to care not
only for our environment but also to our employees.
We are goal-focused in helping the company grow and spreading the awareness of
cruelty-free and organic products as a much healthier alternative. With Persistence, Creativity
and Opportunity, Nature Lab is driven with uniqueness and sustainability to make the world a
better place.

Vision Statement
By 2030, Our Vision is to end the use of plastic tubes and to create healthier and
plastic-free alternatives for everyday routine for our body and ecosystem.
 UNIVERSITY OF SANTO TOMAS
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Company Objectives
Nature labs company objectives are to achieve sales success dedicated by the team to
our customers. And as we continuously improve our -earning capacity as we also want to
contribute to the development of society by providing job opportunities and providing quality
products at reasonable prices; and promote a healthy working team by providing reasonable
remuneration, benefits, and leave. Nature Labs economic objectives are first, to maximize the
profit-earning capacity of the business to ensure its growth and stability.
Second, to increase the productive capacity of the business through decreasing
resource wastage and increasing the effective use of machinery and equipment. Third, to
improve the research and development department of the business in order to maximize
possible innovations in promoting an eco-friendly business. Lastly, to effectively and efficiently
utilize the business resources such as the workforce, raw materials, and technology used in the
business.
The Social Objectives of nature lab is to ensure that the business maintains a good quality of
the product as advertised to the customers by employing a team and to consistently considers
the social consequences of its operations before making major decisions and utilize the use of
our resources by making sure all human/physical resources are used productively.
National Level Objectives of Nature Lab, To ensure that the business complies with the
government regulations and policies by meeting the obligations stipulated in the law such as tax
payment and to provide goods and services at reasonable prices and providing jobs to the
national workforce.
Nature Labs Global Objectives, to promote a greener world and to be known globally for
our effort to make the world a better, and greener world. We strive to protect our environment
and planet by reducing waste and promoting more healthier alternatives. and lastly for the
business company objectives, the human objectives. Nature Lab wants to promote a healthy
working environment and to ensure that employees are given ample time for vacation and leave
with proper benefits and credits.
Nature lab does not only care about the profit but how we handle our employees and
how we can bring the good, healthy, organic and alternative to life. With a brighter smile, we
choose the friendly way, we Choose sustainability. We choose change here at nature lab.
 UNIVERSITY OF SANTO TOMAS
College of Tourism and Hospitality Management

INDUSTRY ANALYSIS
Industry
Nature lab is under the manufacturing industry. Since we create, process and prepare
the products from raw materials in order to create Oralax. Under the manufacturing Industry
category, Nature Lab is under the Fast moving Consumer Goods and a Crafted household
goods, since it is hand made and in view of the fact that Oralax is still a ‘tooth paste’ yet in a
different guise and more eco-friendly.
Nature Lab also serves industries like the Tourism and hospitality industry, as it is one of
the main target markets in order to fulfill the principle needs of the customers and the primary
essence of our product.
Nature Lab is a manufacturing company based in the Philippines. Nature Lab can cater
Countries in Asia through the use of famous Online Shopping Sites such as Shoppee and
Lazada. Natura Lab caters to all kinds of customers but main target markets are Hotels that
promote sustainability and also eco- friendly people such as: vegans and campers.

Trends and Challenges

Trends of the Industry
1. Entertainment
-Tutorial video on how to use
-Product Reviews
-Promotional videos about products and services
-Advertisements
-Social media platforms to boost our company and products like Instagram,
Tiktok, facebook.
-Getting influencers to use and showcase products.
-Giveaway Contests through social media
-Raffles through social media
-Promoting events
-Posting promos and discounts on social media
2. Food Service
-Zero waste and zero use of plastic on take out packaging
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-Eco Friendly Interior Designs

-Plant Based Foods
-Using Biodegradable and recyclable materials on packaging
-Using ethically sourced produce
-Use of paper straw
-Use of Metal Straw
-Plant Based Packaging
-Edible Cutlery
- Bamboo Utensils and Straws
3. Accommodation
-Hotel kits
-Eco Friendly Laundry Bags
-Bamboo Toothbrush
-Natural Ingredient Shampoos
-Shampoo Bars
-Plastic Free Toothpastes
-Wooden Hairbrushes
-Energy Efficient lighting in hotels
-Using Non Toxic Cleaning Products
-Non Toxic and Sustainable Rugs
4. Attraction
-Eco Friendly Themed Hotels
-Caves
-Mountain Viewing
-Lake sites
-Islands
-Beaches
-Nature Parks
-Zoos
-Rainforests
-Rivers and waterfalls
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5. Spa and Wellness

-Spa kits
-Use of essential Oils to relieve stress and anxiety
-Hot Springs
-Waterless Treatments to limit excess water usage
-Mindful and intuitive eating for healthier and sustainable future
-Yoga to manage stress, boost energy, and have a brighter mood.
- outside spa recreations: pot spa
- Art and creative designs
-Spa retreats
-Virtual session
6. Adventure and Sports
-Travel-friendly products, our products such as oralax are very portable and easy
to carry anywhere.
-Kayaking on rivers
-Camping
-Sporting Events for a cause
-Hiking
-Trekking
-Picnic in parks or Mountain
-Mountain Biking
-Glamping
-Jogging/Exercising Outdoors
7. MICE/Events
-Giveaways after talks or seminars.
-Conventions to showcase new products
-Virtual seminar
-Exhibits for people to test and try out products.
-Concerts for a cause
-Raffle prizes during events
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-In game prizes during events

-Sustainable events
-Experience personalization
- Hybrid Events
8. Travel and Trade
-Online Bookings
-Promos and discounts flights
-Promoting eco-tourism
-Sustainable Tourism
-Bleisure: Business and Leisure
-low-cost backpacking travel
-Mobile Bookings
-inbound tourism toolkit
-Wholesale flights
-Website that a route to market and helping overseas
9. Transportation
- Electric Cars
- Bikes
- Electric Scooters
-Carpooling to reduce harmful emissions
-Walking
-Hybrid Vehicles
-Electric Bikes
-Electric Motorcycles
-Commuting to reduce harmful emissions and with proper social distancing
-Buses that offer cashless payments.
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SWOT Analysis
Internal Environment

STRENGTHS

operations marketing Human resource Financial

● Wide array of ● Offers different ● Compassion for ● Low cost

distribution promotions for employees production of
channels boosting sales products

● Quick production ● Convenient ● Good ● Reasonable

of products purchasing for leadership and prices
buyers management
(subscriptions)

● Many potential ● Has an updated ● has the right

Distributors more website and number of
access and social media employees to
interaction with accounts for do their job in
numerous regions updates. the company.
in the country

● Updated system ● Joins in exhibits

for the inventories to showcase their
and orders. brand, and
products

Figure 1.4 SWOT Internal Analysis

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WEAKNESSES

operations marketing Human resource Financial

● Due to ● A lot of existing ● Employees are ● Difficulty in

uncertain competitors cut/downsized in a profit, due to
circumstances certain number product
such as the than before the awareness
pandemic can pandemic during
result to low daily operations to
manpower avoid health risks
could result to
smaller
production yield

● Low product ● Low priced

awareness since products can
the traditional result in slower
toothpaste is flow of
more known. revenue inside
the business.
Figure 1.5 SWOT Internal Analysis

External Environment

PESTEL FRAMEWORK OPPORTUNITIES THREATS

POLITICAL N/A - Set new health protocols in

accordance with the
Government, wearing
facemask, skeletal
workforce meaning only
fewer staff are allowed to go
to work on a daily basis.
decreased the man power
and lead to low production
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ECONOMIC - Demand for Philippine Products N/A

in Distribution inside the country
to continue its track on being a
competitive player in the
business industry

- job opportunities

- Can also ship outside the

country (within reach)

- Nature Lab can cater more

customers and business
partners

SOCIO- CULTURAL - Nature Lab’s main priority is to N/A

always be a more responsive
company that is dedicated to
helping our environment. And to
Create value for customers by
building a strong and lasting
business relationship.

- Oralax can be used by any age

of any gender.

- Potential and growing interests

of people to eco- friendly
products

TECHNOLOGICAL - Advance use of social media - Gulf pacific Integrated

with a wider reach of the Exports Inc. is not updated
products tot the target market of when it comes to the
the company advancement of
technologies.
- Use of famous online shop for
easier transaction

ENVIRONMENTAL - Eco- friendly and sustainable N/A

products

- Packaging is made of organic

and 100% Zero waste
packaging.

-
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College of Tourism and Hospitality Management

LEGAL - Nature Lab practices business N/A

ethics and good governance
and exerts the highest
standards of ethical behaviour.

- Pay tax and needed business

permit for the operation of the
business
Figure 1.6 PESTEL Framework Table

Industry Competitors
Direct Competitors
Going green and being more eco-friendly is a trend these days and there are a
lot of Products/Companies that are considering giving more attention and love to our
mother earth. Here are some of the direct competitors of our brand Oralax which also
considers zero-waste, vegan, in tablet form, and is also made from raw materials and
are manufactured on their own here in the Philippines.

1. ToothyTabs, EcoCare PH
- Eco-friendly, non-toxic and zero-waste! Made from 100% natural ingredients,
fluoride-free, vegan and made in the Philippines.
2. KinTab Toothtabs
- Eco-friendly, alternative to the toothpastes in traditional plastic tubes. A pack
contains 310 tabs that will last until 5 months. Ingredients are mild, sulfate-free,
vegan-friendly, refillable and low impact on the environment.
3. Lush, Toothy Tabs
- These contain charcoal that would help with the balancing out the pH in your
teeth and also prevent infection. This is also good to freshen your breath and
also exfoliate your teeth.
4. Simula, Freshies Toothpaste/Mouthwash Tablets
- Helps polishes your pearly whites and also keeps your breath fresh. Can be used
as a toothpaste and also a mouthwash.
 UNIVERSITY OF SANTO TOMAS
College of Tourism and Hospitality Management

Indirect Competitors
The indirect competitors of Nature Lab, a company that produces Oralax dental
tabs, are those companies that produce almost similar products that target the same
customers. It is for this reason that the indirect competitors of Nature Lab include
toothpaste manufacturers and other companies producing dental hygiene products such
as mouthwash. The following are the specific names of Nature Lab’s indirect
competitors:

1. Himalaya Botanique Whitening Complete Care Toothpaste

- This toothpaste offers benefits for dental health including antiplaque and
antigingivitis. It is also free from fluoride, which is one of the many properties that
customers are looking for when checking the ingredients of a toothpaste. Aside
from this, it offers tooth whitening when used regularly.
2. Human Nature Natural Toothpaste
- This toothpaste product targets customers who are looking for an eco-friendly
and natural toothpaste. Based on the name itself, it is good for the environment
because it has no plastic microbeads that may pollute the waters when flushed
down the drain. It also helps fight plaque, cavity, and tartar.
3. XyWhite Toothpaste
- XyWhite toothpaste minimizes tooth decay and plaque growth. It is also offered
at an affordable price given its use of natural extracts of anise, eucalyptus, and
clove oils which help in preventing bacteria.
4. Dentiste’ Sensitive Toothpaste
- As the name puts it, this toothpaste caters to customers with sensitive teeth and
gums. It has 14 ingredients that fight oral bacteria so the user’s breath stays
fresh longer.
5. Matenara Tooth Powder
- It is a dental hygiene product that is an alternative to toothpaste. However, it is
different from dental tabs Oralax because of its powder form. It is a natural, minty
powder that is stored in a reusable bottle.
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6. Philippine Pure Teeth Whitening Charcoal Powder

- This dental hygiene product uses charcoal powder to ensure a whiter teeth with
less plaque and yellowing. Its ingredients include coconut husks which means
that potentially toxic abrasives from toothpaste are not present in the product.

MANAGEMENT PLAN

Organizational Chart
Figure 1.7 Organization Chart Structure
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Job Functions and Descriptions

General Manager/Owner: Patricia Singh

The General manager oversees the operations of Nature Lab to make sure that the
company is generating revenue. The following are the other responsibilities of the General
Manager of Nature Lab:
● Manage and maintain the operating costs related to budget and strategic goals.
● Supervises the hiring process and the training of the personnels.
● Functions as Human Resources to develop and motivate employees
● Oversees operations related to manufacturing and the distribution of products
Operations Department
This department is responsible for the operations of the business. The priorities and
roles of other divisions within an organization must be coordinated with these development
processes.

Operation Manager: Johanna Visda

The operations manager analyzes the makes sure to put action if the organizational
process needs improvement in Nature Lab. The operations manager also is an important
member of a management team who is in charge of high-level HR responsibilities like attracting
talent and establishing training standards and hiring procedures when Nature Lab expands into
a big business. The following are the other responsibilities of the Operations Manager of Nature
Lab:
● Ensures the optimization of the production
● Supervising the technical personnel who are responsible for the production of high
quality and cost effective products
● Quality control, production planning and control. Oversees the process of transforming
resources of goods and services.
● Implement the right processes and practices
● Coaching and offer support to improve performance and ensure compliance

Accountant/ Finance: Carlo Diamzon

The Accountant or finance is to ensure that the financial documents of Nature Lab are
compliant with all applicable laws and regulations. This will also Evaluate the financial
operations of Nature Lab in order to recommend best practices, identify issues and strategize
solutions, and assist organizations in running more efficiently.The following are the other
responsibilities of the Finance of Nature Lab:
● Maintenance and development of the purchases, production of both import and export of
goods, freight/logistics, accounts payable and receivable.
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● Accountable of all documentation regarding inventory, assets, liabilities, inventory

● Make sure of the accuracy of data and the validity of inventory
● Performing forecasting and risk analysis evaluations

Sales/Logistics Department
The sales department aids in the expansion of your company as well as customer
retention.

Purchasing manager: Danica Cortejo

Accountable for procurement materials, raw materials, and service providers, as well as
handling retailers, as a Purchasing Manager used for Nature Lab’s Products. The following are
the other responsibilities of the Purchasing manager of Nature Lab:
● Manages the daily activities of purchases
● Supervises the staff and people of the purchasing team
● Ensure all procured items met the standard of required quality and specifications
● Supervise the purchasing and shipping department
● Obtains the orders to suppliers, monitor, expedite the orders
● Verifies the receipts once received, comparing items that were received to the items that
were ordered
● Resolves shipment errors

Marketing Staff: Amiel Bautista

Held liable for updating the Social media accounts of Nature Lab and also responsible
for the company's entire marketing strategy and activities when it comes to analyzing the market
and behavioral changes of the consumers. Also Supervises the marketing team and offers
information and vision on large initiatives.The following are the other responsibilities of the
Marketing Staff of Nature Lab:
● Responsible for the company’s marketing initiatives.
● Analysis of direct marketing strategies and planning
● Oversees the production of the promotional materials/advertisements and or marketing
campaigns.
● Reports the sales and revenue made to the General Manager

Production Department
This department is responsible for the production of Oralax and other products of Nature Lab.

Production Manager: Mari De san Jose

The key responsibilities of a Production Manager is to ensure the maintenance of the
products of Nature Lab. They also make sure that they Monitor the production and Quality
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Standard of the products. The following are the other responsibilities of the Production manager
of Nature Lab:

● Keeping track of the team’s scheduling

● Setting goals and communicating them to the staff/employees
● Organizing the workflow
● Coaching employees
● Planning and monitoring the employees

Production Staff/Employee: Maria Spencer

The production staff works in the manufacturing department of Nature Lab. Performs a
variety of responsibilities that guarantee an organization's operational goals are being met and
preparing the product for shipping. The following are the other responsibilities of the Production
staff of Nature Lab:
● Produce and assemble the products
● Operate and maintain to ensure the production of quality products
● Finalize products and prepare them for shipment and distribution

MARKETING PLAN
Market Size and Growth

Oral Care in the Philippines

Personal care uses products for hygiene including oral care. The Philippines oral care
records current value growth is at 8% in 2019 and reached Php 29.5 billion. There are advanced
formulations created by the top players in the industry to continue focusing on adding value to
oral care including antibacterial properties in 2019.Colgate-Palmolive retains the leader of oral
care in 2019 with 46% value share. Over the forecast period, it is predicted that 11% current
value is predicted CAGR (Compound annual growth rate/ constant rate of return of investment).

Covid-19 impact on the oral care/oral hygiene market

The market is not expected to be significantly impacted by the pandemic, but there could
be possible disruptions in the distribution during the lockdown period, and to impose global
control of the virus and to flatten the curve. Social distancing has made a shift in the consumer
purchasing patterns from physical or in-store purchase to online.
Established brands expanded their ranges with new variants and products that add
value to the category, toothpastes that are focused on antibacterial properties. Value sales of
oral care are still expected to grow by 4% in 2020 and have a light impact of COVID-19. With
reduced visits to the dentists during the lockdown, consumers are set to focus their attention on
preventive health and maintain consistent oral care routines.
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Dental Tablets and its Market Growth restraints

The conventional ways are still preferred over the taste. Lesser shelf life and lesser
accessibility of toothpaste tabs in the market is restraining the forecast period. Not many know
about the existence of the eco-friendly and vegan toothpaste tabs, hence, the majority of people
would still opt to use the tubed toothpastes. Furthermore, the tablets are more expensive than
the regular toothpastes in tubes which might further lessen the sale on a global market.

Toothpaste Tablets Market Globally

Toothpaste tablets make their sales and are mainly sought through online stores. The
sector holds a market share of 60.43% in 2019 while offline flagship only accounting for 34.12%.
Bite Toothpaste Bits, Denttabs, Archtek, The Humble Co. and Weldental (Chew Tab) are the key
players in the global toothpaste tablets market. Top 5 took up more than 34% of the global
market in 2019.
Europe and North America have a larger consumption market share in 2019 which
account for 35% volume share respectively and will witness a stable growth in following years.
The global Toothpaste Tablets market was valued at US$ 26 million in 2019 and is expected to
reach US$ 39 million by the end of 2026, growing at a CAGR of 6.1% during 2021-2026.

Direct Competitors Pricing in the Philippines

Kintab is sold for Php 245 for travel size, Php 545 for Home size and refill packs for Php
195 (travel size). They also sell it in packages and sets, for example: The traveller's set for Php
711 which includes 1 Home size, 1 travel size with 2 Free bamboo toothbrushes and save 10%.

Ecocare's Toothy tabs are sold at Php 99 pesos each, with 75pcs of solid toothpastes.
Simula Freshies Toothpaste/Mouthwash is sold at Php 200/40g.

Lush toothy tabs are sold Php 525 / 50g and give 2 flavors, one is made from
gunpowder tea and charcoal and the other is made with kaolin powder, neroli and spearmint
oils.

Disclaimer
We tried reaching out to our direct competitors here in the Philippines, unfortunately got
no luck getting a response from them via call, sms or email. Data found online for global and
domestic competitors specifically for the product toothpaste tabs require us to purchase the
market research data. Hence, we will provide the market growth and size for the general oral
care in the Philippines.
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Figure 1.8 Market Sizes

Market Size and Growth of Oral care in the Philippines

As shown on the table above (Figure 1.8), the market size is continuously increasing and
the projected growth in 2024 is expected to be Php 48M with a year-on-year growth rate of
12.7%. The sales performance of oral care is at 7.7% based on the year-on-year retail value of
growth from the year 2005 up to 2024.
The growth and potential of the oral care industry is increasing because of the ongoing
demand of the need of complete hygiene and oral care because of the fear of the pandemic,
consumers also are getting more interested and focused on following a strict oral care regime
and is now considering disposable regimes like dental floss, mouth washes and rinses. This is a
large attribute to the rise of disposable incomes, and to add new products to their daily oral care
routine.

Oralax’s potential in the Industry

Not many people are informed about the existence of eco-friendly, vegan dental
toothpaste tablets here in the Philippines. We perceive that this is one of the many threats and
challenges we might face with the launch of the product. But, hypothetically, say that we offer a
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pack of dental tabs for Php 150 per unit, and with the percentage of sales of the oral care
industry at 7.7%. The average daily expense is Php 1500 a day and we need to sell at least 50
units a day to get by the capital investment and breakeven.

In a month needs to sell 1,500 units

In a year 18,000units
In currency, a year's worth is Php 27M
Forecast of growth: 2022 Php 29.07M

* data provided is based on Oral care market growth and size in the Philippines and information
on the daily expense rate and units need to be sold are hypothetical.

Target Market Profile

Nature Lab is open to all customers but in line with this, the initial target market of Nature
lab are the following:
● Hotels that promotes and uses sustainable and environmental friendly
products
● Glamping and Camping sites
● Campers and travelers that is interested in adventure and leisure
activities
Nature Lab surveyed 200 respondents wherein to know the market of the company that
we want to sell our products to. This includes the set of customers according to the marketing
efforts. Below are the questions seen in the survey in order to tackle the development of nature
lab

Greetings in the name of St. Thomas Aquinas!

We are Third Year Students from the College of Tourism and Hospitality Management at the University of Santo
Tomas Major in Hospitality Leadership from the section 3HHL1. In relation to our Entrepreneurship class, we students
are proposing a Business Plan.

In line with this we would like to ask you to answer a short survey with the use of an online questionnaire through
Google Forms, which will take approximately 3- 4 minutes to finish. Rest assured that all information obtained in this
Business Plan is strictly confidential and will only be used for academic purposes.
We are hoping for your kind participation. Thank you and God Bless

Email: optional
Gender:
● Male
● Female
● Prefer not to answer
● Others:
Age
● 15 and below
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● 16-26 years old

● 26-36 years old
● 36 years old and above
Occupation
● Student
● Employed
● Unemployed
● Self- Employed
● Others:
1. How Often do you travel?
● Always (twice or thrice a week)
● Frequently (once or twice a month)
● Occasionally (once every 3 months)
● Seldom (once every 6 months)
● Rarely (once a year)
● Others: __________
2. For your travels, you choose most often :
● Stay in luxury Hotels
● Camping Stays
● Homestays (Air BnB)
● All Inclusive Stays

3. You often travel :

● For business
● For pleasure (leisure and tourism)
● For education
● For Family Matters/ Motivation
4. What are your travel motivations? (2 possible choices)
● The need to escape from everyday life
● The need to discover new horizons
● The need to meet new people
● The need to live strong experiences
● The need to learn new things
● Other: ___________________

5. How much is your travel budget?

● 5,000 PHP and below
● 6,000 PHP- 11,000 PHP
● 12,000 PHP- 17,000PHP
● 18,000 PHP- 23,000PHP
● 24,000 PHP- 20,000PHP
● 30,000 PHP and above
6. Are you a:
● Light packer (Backpacking,duffle bags)
● Heavy packer (Suitcases,baggages)
7. What are your most IMPORTANT necessity when travelling (may choose more than one)
● Toiletries (shampoo, toothpaste, toothbrush, tissue)
● Water Bottle
● Medicine
● Map
● First Aid Kit
● Sun glasses
● Emergency whistle
● Cap
● Others:_____
8. How many times do you brush your teeth?
● Once a day
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● Twice a day
● More than twice a day
● Others: ______
9. Where do you Usually Buy your toothpaste from?
● Department store
● Health and Beauty Store
● Grocery store
● Local Store
10. Are you aware that there is such a product called tablet toothpaste?
● Yes
● No
11. Have you ever tried using Tablet Toothpaste?
● Yes
● No
12. How much are you willing to pay for your toothpaste?
● Below 100
● 101-150
● 151-200
● 201 and above
13. What is the reason for choosing your brand?
● Good reviews
● Word of Mouth
● Advertisement
● Accessibility
● Price
14. Do you have a preference for the flavor?
● Mint
● Fruity
● Fresh
● no flavor at all
15. Would you be interested in trying a tablet toothpaste that would give you the same oral benefits of a regular
tubed toothpaste brand?
● Yes
● No
Comments And suggestions: ______________________________________________________________
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Demographic : Gender

Gender Number of Respondents

Male 46

Female 140

LGBTQ+ 11

Prefer not to say 2

The majority of respondents when it comes to gender are female to be followed by the
male and lastly is the LGBTQ+. Two (2) people prefer not to say their genders. This
demographic is important in order for Nature Lab to know the majority gender of the target
market. Since this is one of the important considerations when it comes to development. This
way Nature lab can overlook whether gender standards and power dynamics impact the
behaviour and resources of various men and women groups.
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Demographic : Age

Age Number of Respondents

15 and below 4

16-26 years old 97

26-36 years old 60

36 years old and above 42

The majority of respondents when it comes to age are the 16-26 years old, to be
followed by the 26- 36 years old, then 36 years old and above and lastly is the 15 years and
below. This demographic is important in order for Nature Lab to know the majority age of the
target market. When evaluating the target audience, age is a significant factor to remember.
This way Nature lab can overlook if there are frequently many of the same similarities as other
people their age. A collection of common values, opinions, and behaviors that are important to
remember when planning a speech is an outcome of a cultural generation.
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Demographic : Occupation

Occupation Number of Respondents

Student 78

Employed 98

Unemployed 8

Self- Employed 16

Others: Housewife and 3

Repatriated OFW seafarers

The majority of respondents when it comes to age are Employed, to be followed by the
students, then self employed and lastly are the unemployed. Some answered others for their
occupation. This demographic is important in order for Nature Lab to know the majority
occupation of the target market. This way Nature lab can overlook in order to calculate the size
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of a market opportunity by segmenting a population using this demographic. This can be used
to assess whether Nature Lab goods are being marketed to its most relevant customers.

How often do you travel?

How often do you travel? Number of Respondents

Always (twice or thrice a week) 1

Frequently (once or twice a month) 36

Occasionally (once every 3 months) 56

Seldom (once every 6 months) 34

Rarely (once a year) 71

Others: Never, depends, free time 5

The majority of respondents when it comes to answering on how often they travel are
rarely, to be followed by occasionally, then frequently followed by seldom and lastly is always.
Some answered others on how often they travel. Answering this question is important for Nature
 UNIVERSITY OF SANTO TOMAS
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Lab in order to know how frequent the target market is traveling. This way Nature lab can
overlook the behavior of the target market when traveling.

For your travels, you choose most often :

For our travels you choose most often: Number of Respondents

Stay in luxury Hotels 38

Camping Stays 47

Homestays (Air BnB) 123

All Inclusive Stays 55

Others: Vacation House, Mainstream 12

hotels, DIY travels, Basic Accommodation
Hotels etc., glamping

The majority of respondents when it comes to answering on what accommodation they

often choose when traveling are the Homestays of the ones who choose AirBnB, to be followed
by all inclusive stays, then camping stays and lastly are the ones who choose to stay in luxury
hotels. Some answered others on choosing what accommodation they choose when traveling.
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Answering this question is important for Nature Lab in order to know how where the target
markets usually prefer to stay when traveling. Nature Lab may select the best channels to
market the product. Nature Lab will be able to make effective use of their marketing budgets and
make well-informed business decisions.

You often travel :

You often travel: Number of Respondents

For Business 11

For Pleasure (leisure and tourism) 143

For Education 11

For Family matters/motivation 102

others: 1

The majority of respondents when it comes to answering why they travel are the one
who chooses for pleasure (leisure and tourism), to be followed by family matters, then equally
answered for education and business. One (1) answered others on choosing to answer why
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they travel. Answering this question is important for Nature Lab in order to know why the target
market is traveling.

What are your travel motivations?

What are your travel motivations? Number of Respondents

The need to escape from everyday life 153

The need to discover new horizons 86

The need to meet new people 40

The need to live strong experiences 92

The need to learn new things 85

Other 12

The majority of respondents when it comes to answering what their travel motivations
are those who choose the need to escape from everyday life, to be followed by the need to live
a strong experience, then the need to discover new horizons to be followed by the need to learn
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new things and lastly is the need to meet new people. Some answered others on what their
travel motivations are. Answering this question is important for Nature Lab in order to know what
is the purpose and motivations on why the target market is traveling.

How much is your travel budget?

How much is your travel budget? Number of Respondents

5,000 PHP and below 63

6,000 PHP- 11,000 PHP 62

12,000 PHP- 17,000PHP 21

18,000 PHP- 23,000PHP 16

24,000 PHP- 29,000PHP 9

30,000 PHP and above 25

others 7
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The majority of respondents when it comes to answering how much their budget is when
traveling are 5,000 PHP and below to be followed by 6,000 PHP- 11,000 PHP, then 30,000 PHP
and above to be followed by 12,000 PHP- 17,000PHP then 18,000 PHP- 23,000PHP and lastly
24,000 PHP- 29,000PHP. Some answered others on how much their budget was when
traveling. Answering this question is important for Nature Lab in order to know how much is the
budget of the target market when traveling.

Are you a:

Are you a: Number of Respondents

Light packer (Backpacking,duffle bags) 138

Heavy packer (Suitcases,baggages) 66

The majority of respondents when it comes to answering if they are a heavy

packer or a light packer, are the light packer they choose to use duffle bags and
backpacks when traveling to be followed by the heavy packer who chooses to use
luggages and big bags when traveling. Answering this question is important for Nature
Lab in order to know how convenient it is to bring the products produced by nature lab.
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What you think is the most important thing to bring when traveling among the
choices given
What you think is the most important thing to bring Number of Respondents
when traveling among the choices given

Toiletries (shampoo, toothpaste, toothbrush, tissue) 181

Water Bottle 125

Medicine 132

Map 23

First Aid Kit 108

Sun glasses 55

Emergency whistle 39

Others 12
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The majority of respondents when it comes to answering what they think is the most
important thing to bring when traveling the ones who choose to bring toiletries to be followed by
bringing water bottle then medicine to be followed by first aid kit then sunglasses and last two
are emergency whistle and map. Some answered others on what they think is important to
bring when traveling. Answering this question is important for Nature Lab in order to know what
are the important necessity the target market bring

How many times do you brush your teeth?

How many times do you brush your teeth? Number of Respondents

Once a day 4

Twice a day 100

More than twice a day 95

others 4

The majority of respondents when it comes to how many times they brush their
teeth. Majority are the twice a day followed by more than twice a day and lastly are the
once a day. Some answered others on how many times they brush their teeth.
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Answering this question is important for Nature Lab in order to know how many times
the target market brushes their teeth. This will help nature lab know if they need to
increase the number of tablets per bottle or to come up with variations of packaging
when availing the toothpaste tablet.

Where do you Usually Buy your toothpaste from?

Where do you Usually Buy your toothpaste Number of Respondents

from?

Department store 44

Health and beauty store 40

Grocery store 168

Local store 35

Pharmacy store 30
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The majority of respondents answered where they buy their toothpaste from. Majority are
from the grocery store to be followed by the ones who buy in the department store. Then those
who buy in a health and beauty store, followed by those who buy in a local store and lastly are
those who buy in a pharmacy. Answering this question is important for Nature Lab in order to
know where the target market usually get their toothpaste from. This will help nature Lab know
where the products are available to buy and also the accessibility of the target market.

Are you aware that there is such a product called tablet toothpaste?

Are you aware that there is such a product Number of Respondents

called tablet toothpaste?

Yes 36

No 160

Maybe 7

The majority of respondents answered if they are aware about the tablet
toothpaste. Majority answered No, to be followed by the people who answered Yes and
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some answered Maybe. Answering this question is important for Nature Lab in order to
know if people are aware if there is such a thing called tablet toothpaste.

Have you ever tried using Tablet Toothpaste?

Have you ever tried using Tablet Number of Respondents

Toothpaste?

Yes 5

No 198

The majority of respondents answered if they have tried to use tablet toothpaste.
Majority answered No, to be followed by the people who answered Yes. Answering this
question is important for Nature Lab in order to know if people have tried to use tablet
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toothpaste. This will help nature lab to boost the promotion when it comes to marketing
in order for it to reach the target market.

How much are you willing to pay for your toothpaste?

How much are you willing to pay for your Number of Respondents
toothpaste?

Below 100 71

101-150 85

151-200 35

201 and above 10

others 2

The majority of respondents answer on how much they are willing to pay for their
toothpaste. Majority answered 101-150 PHP, to be followed by the people who answered below
100 PHP. Then those who answered 151-200 PHP and lastly are those who are willing to pay
for 201 PHP and above. Answering this question is important for Nature Lab in order to know
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how much people are willing to pay for a toothpaste.This will help nature lab to manage their
pricing strategy and if they are willing to pay for the given price of each pack of tablet
toothpaste.

What is the reason for choosing your brand?

What is the reason for choosing your Number of Respondents

brand?

Good reviews 132

Word of mouth 47

Advertisement 54

Accessibility 74

Price 72

The majority of respondents answer on what is their reason for choosing their brand.
Majority answered because of good reviews, to be followed by those who answered because of
accessibility. Then those who answered because of price followed by advertisement and lastly
 UNIVERSITY OF SANTO TOMAS
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are those who answered because of word of mouth. Answering this question is important for
Nature Lab in order to know what are the reasons why people choose their brand.This will help
nature lab to manage and boost their marketing strategy in order for the product to reach the
target market.

Do you have a preference for the flavor?

Do you have a preference for the flavor? Number of Respondents

Mint 166

Fruity 12

Fresh 92

No flavor at all 8

others 1

The majority of respondents answer on their preference for the flavor. Majority answered
the flavor mint, to be followed by those who answered fresh. Then those who answered fruity
and lastly those who answered no flavor at all. One (1) answered the other for their preferred
flavor. Answering this question is important for Nature Lab in order to know what the preferred
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flavor of the target market is. This will help nature lab to add or remove certain flavors of the
tablet toothpaste.

Would you be interested in trying a tablet toothpaste that would give you the same oral
benefits of a regular tubed toothpaste brand? (plus Eco friendly and sustainable)

Would you be interested in trying a tablet Number of Respondents

toothpaste that would give you the same oral
benefits of a regular tubed toothpaste brand?
(plus Eco friendly and sustainable)

Yes 155

No 10

Maybe 38

The majority of respondents answer on their preference for the flavor. Majority answered
the flavor mint, to be followed by those who answered fresh. Then those who answered fruity
and lastly those who answered no flavor at all. One (1) answered the other for their preferred
flavor. Answering this question is important for Nature Lab in order to know what the preferred
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flavor of the target market is. This will help nature lab to add or remove certain flavors of the
tablet toothpaste.

Comments and Suggestions

Based on the survey there were people who answered that the tablet toothpaste is a
great product and they are willing to give it a try since it is also eco-friendly and sustainable.
They also think that accessibility and price is one of the major reasons why people avail a
certain product. Also there are comments that ask what a tablet toothpaste is and how will it
clean the teeth of a person. Nature Lab will surely address these kinds of questions and provide
illustration and demonstration about the product.

Detailed Marketing Strategies

Product
The product of Naturelab is called Oralax Dental Tabs. Oralax Dental
Tabs is an eco-friendly, vegan toothpaste in the form of a tablet. Moreover, Oralax
Dental Tabs is easier to use and more compact to pack, especially for travellers.
Oralax is easier to use as compared to a usual toothpaste because the users will
simply chew it and then brush their teeth.
Furthermore, it has a competitive advantage as compared to the usual
toothpaste because it uses ingredients that do not harm the environment. It also
uses vegan ingredients, which is specially made for users who are looking for a
vegan option. Oralax Dental Tabs targets customers who are looking for a vegan
and sustainable option for their oral hygiene.
The product also uses a strategy of sustainability, not just to appeal to the
customers, but to also reduce the carbon footprint of the business. Because
customers and governments are continuously looking for sustainable options,
Oralax Dental Tabs will be the best fit for people looking for such.
Price
Naturelab’s Oralax tablet price is 150 Pesos per package that can
strategically compete with the existing market both local and international.
Naturelab will negotiate with raw material suppliers for a low cost and quality
supplies to be able to produce effective and quality products for our consumers.
The pricing itself was based on the survey that was conducted and was
compared with the existing market which resulted in a reasonable price.
Place
Naturelab will directly sell Oralax Dental Labs to the customers. A
physical store will be used to directly sell Oralax Dental Tabs. The company is in
the process of finding the best place to exhibit and sell Oralax Dental Tabs.
Directly selling the product to the customers is just right for a small business that
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is starting. In this way, Naturelab will be able to focus more on the customers and
their needs.
Aside from directly selling to the customers, Naturelab will also sell the
Oralax Dental Tabs through the internet. Shopee and Lazada are leading online
shops today. Hence, Naturelab would like to take advantage of the reach that
these online shops today.

Promotion
Naturelab will advertise Oralax through online advertisements, TV Ads, and
physical promotions suchs as exhibitions and conferences. One of Naturelab’s
promotional stunts is a package deal wherein if a customer buy 2 packs they will receive
a incentive of 1 pack with 15 pieces, “the more you buy, the more you get”; Second is
bulk buying wherein if a customer buys in huge quantities they will receive a price cut
that is reasonable for both sides.
Nature Lab also offers a subscription of products for 4 months where they can
get discounts and save money. This nature lab also gives free delivery to those who will
avail the 4-months subscription, and can cancel anytime. Sample promotion layout seen
below:
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Competitive Advantage

ToothyTabs, EcoCare PH ● Sustainable Products (Oral, Earbuds, Toothbrush, Face Soap,

Shampoo Tabs, Deodorant, and more)

KinTab Toothtabs ● Toothtabs

● Toothbrush packs
● Gift Boxes
● Accepts Resellers
● Offers sets and bundles
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● Have affiliate brands

Lush, Toothy Tabs ● Sustainable Products (Oral, bath, hair and body essentials, small
collection of make-up and more)
● Consultations and tailored advice in every store
● Virtual parties
● Hosting parties and events
● Virtual consultations

Simula, Freshies ● Sustainable Products (Oral, Face, Body, Hair, and more)
Toothpaste/Mouthwash ● Gift Bundles
Tablets ● Accessories
● Home and Cleaning Supplies
● Pet accessories
● Wellness Products
● Partnered Brands

Oralax, Nature Lab ● Sustainable ingredients and products

● Plastic Free alternatives of everyday needs
● Dental Tabs
● Recycled and Plastic free packaging
● Subscriptions
● Bulk Orders (Hotels)
● Free Shipping

Nature Lab focuses on dental tabs that use organic and sustainable materials that are
eco-friendly to promote a greener world and healthier lifestyle. Customers can purchase bulk
orders or request for a subscription that comes with discounts. The products and services
offered by our company are based on the customer’s budget and reference which are
conducted through a survey. Nature Lab’s market is not just for locals but for everyone who
wants to avail.

Nature Lab may have common features from other direct competitors like EcoCare PH,
KinTab, Lush and Simula company, however, Nature Lab has all natural ingredients, a
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College of Tourism and Hospitality Management

packaging made of 100% recyclable materials which makes it plastic-free, recyclable and safe,
subscriptions with discounts, bulk orders for hotels, free shipping and more eco and budget
friendly that will surely meet customer’s satisfaction.

Marketing Positioning

NATURE LAB: Organic Solutions at your Convenience

Nature Lab is committed to create better, more eco friendly products that would save the
environment and help promote a cleaner, and greener world for our generation and to the next.
With the company’s product, Oralax, the toothpaste tablet that offers a new eco-friendly
alternative for brushing your teeth, this is just a start of many more products that Nature Lab will
produce to further promote a healthier lifestyle.
Oralax is dedicated to be the most reliable dental care product that consumers go for,
and to change consumers thinking of using toothpaste tubes for their everyday routine. In line
with Oralax our target market will be satisfied with the healthier way of brushing their teeth, it is
easy to chew, and easy to brush with only using recycled, biodegradable, and compostable
materials. Surely with Oralax they will have a new perspective of brushing their teeth, and taking
care of their pearly whites, can also save the environment.

Operational Plan
Location
Nature Lab is located in Rockwell Business Center Sheridan, HIghway Hills
Mandaluyong City. The Entrepreneurs chose this location since there are nearby condominiums,
Subdivisions and Establishments surrounding Nature Lab.

Facilities, Layouts and Design

The Facility is divided into two parts, The front Service facility which is the Cashier,
Laboratory and the Customer Lounge and the Back Service Facility which is the Storage Room,
Employee’s Lounge and Toilet. The Layout of the Design shows that the Laboratory of the
 UNIVERSITY OF SANTO TOMAS
College of Tourism and Hospitality Management

Facility is made out of glass panels as Nature Lab wants to let the customers visualize on how
the entrepreneurs make the product.
The Laboratory consists of metal racks in order for safer and longer use. The Laboratory
has access to both the cash register and storage room for convenience with small access
doors. The Facility also has a customer and employee lounge since Nature Lab values the
relationship to the customer and the employees where they can relax or can be used during
break times. Cabinets are also seen for storage and product display.
Nature lab wants the exterior facade of the shop to be filled with plants in order for it to
be tuneful and in line with the vision, mission and objectives of Nature Lab. The products that
will be used for the interior and exterior design of the shop will be bamboo products since it is
Durable, Eco-friendly and easy maintenance. The use of bamboo is also water resistant, natural
and cost effective since it is much more affordable than traditional solid hardwood. Nature Lab
will also keep a minimalist look for the interior design of the shop to keep it clean-looking.

Nature Lab Floor Plan Layout 1.1

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Nature Lab Front Perspective Facade 1.2

Nature Lab Front Perspective Interior 1.3

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College of Tourism and Hospitality Management

Equipment and Supplies

EQUIPMENT/ SPECIFICATIONS SUPPLIER QUANTITY COST

SUPPLIES/
FURNITURE

● Weighing scale ● Digital 3 P1859.25

● Stainless steel
platform
● on/off tare LGF Bldg. B Evia
● over-load/low
Lifestyle Center,
power indicator
● Unit of measure: Daang Hari Almanza
ML/0z,G/LB Dos NCR, Fourth
District CIty of Las
Pinas

● Measuring ● 6pc set 3 sets P360

spoons ● Measurements:
1/8tsp, 1/4tsp,
1/2 tsp, 1tsp,
1/2tbs, 1tbs

https://delishdeliversp
h.com/
Pasig, Metro Manila

● Laboratory ● Generic 3 P900

gowns ● Long sleeves

Bambang Medical,
Hospital &
Equipment Supply,
Co
Address: Santa Cruz,
Manila, Metro Manila,
Philippines

● Surgical gloves ● Natural rubber 300pairs P540

latex

Bambang Medical,
 UNIVERSITY OF SANTO TOMAS
College of Tourism and Hospitality Management

Hospital &
Equipment Supply,
Co
Address: Santa Cruz,
Manila, Metro Manila,
Philippines

● Surgical masks ● generic 300pcs P300

● 3-ply
● anti-bacterial

Bambang Medical,
Hospital &
Equipment Supply,
Co
Address: Santa Cruz,
Manila, Metro Manila,
Philippines

● Bouffant cap ● Secured around 300pcs P300

the head with an
elastic the head
with an elastic
Bambang Medical,
Hospital &
Equipment Supply,
Co
Address: Santa Cruz,
Manila, Metro Manila,
Philippines

● Tablet press ● Weight: 9kg 1 set P7,555.55

machine Manual ● Max tablet
Dimater: 12 mm
● Capacity of 2100 ZONESUNPill Mini
pcs/h thickness: Press Machine
6mm
● Dimension: 30cm Danzao Town,
x 20cm x 15cm Nanhai, Guangdong,
● Max pressure of China
15kN
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College of Tourism and Hospitality Management

● Max tablet
Dimater: 12 mm
● Capacity of 2100
pcs/h

● Cassabag ● Cassava Bags 100 pcs P4.25

MultiUse Mini made from 100%
with EcoNest compostable and
Monogram Print biodegrades in
105 days
● Uses eco-friendly
soy based ink
● Double in hot
water
● Low OTR ECONEST.PH
(oxygen Econest Philippines
● transmission
rate) for health EcoNest Philippines,
and safety Bulacan Eco Hub,
● Organically made Baliuag, Bulacan
● Nature-Friendly
● Non-Toxic

Ingredients

● Tricalcium 1 P500
Phosphate/
Calcium 500 grams
Phosphate
Powder

700 Del Monte

Ave., Brgy. Talayan
Quezon City.1104
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College of Tourism and Hospitality Management

● Baking Soda 1 P95

500 grams

. 700 Del Monte

Ave., Brgy. Talayan
Quezon City.1104

● Cream of Tartar 2 P210

100 grams

https://delishdeliversp
h.com/
Pasig, Metro Manila

● Bentonite Clay 1 P180

500 grams Unit-A No.700 Del

Monte Avenue Brgy.
Talayan Quezon City,
1104, Philippines

● Xylitol Powder 1 P555

500 grams 3754 Sun Valley Dr,

Parañaque, 1709
Metro Manila
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● Glycerin 1 P269

1 Liter

700 Del Monte

Ave., Brgy. Talayan
Quezon City.1104

● Spearmint Oil (or 1 Wholesale

any flavor) Price: P635
5ml
12F Twenty-Five Retail
Seven Bldg. Price: P840
25th Street corner 7th
Ave, McKinley
Bonifacio Global City,
Taguig
Metro Manila
Philippines

Sourcing

● AllHome Corporation, a local company that works as a one-stop shop home

improvement retailer that offers varieties of home renovation, construction and
decorations products. The digital weighing scale bought from this store will be used to
weigh and measure the ingredients. AllHome now has 27 stores and is still expanding
across the Philippines yet their main office is located at LGF Bldg. B Evia Lifestyle
Center, Daang Hari Almanza Dos NCR, Fourth District CIty of Las Pinas. Their website
is corporate.allhome.com.ph, contact number is +63 2 8360257 and email address is
[email protected].
● Bambang Medical, Hospital & Equipment Supply, Co was founded in April 2000 and
has been a top provider and a leading source of brand new medical and hospital
equipments. Our employees will be using laboratory gowns, surgical gloves, surgical
masks and bouffant caps during operations that will be sourced from them. They are
located at 1613-1605 Alvarez St. Santa Cruz, Manila, Metro Manila, Philippines. Their
contact numbers are 0917 502 9055 and 0939 914 1741, e-mail address is
[email protected] and their website is www.bambangmedical.com.
● ZONESUN Co. is a manufacturer and trader specialized in research, development and
production of filling machinery, capping and labeling machine and leather appliances. It
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was established in 2014 and founded by Leo Lee. The company is located in Danzao
Town, Nanhai, China. The product tablet press machine manual from them will be used
to mold the toothpaste tablets. The company’s official website is zonesun.com, their
email address is [email protected] and whatsapp contact number is
008618923152017.
● Econest PH is a marketing and distribution company that specializes in eco-friendly,
technologically advanced, and unique packaging products that was founded in 2018.
The product that we will need from them is the Cassabag MultiUse Mini with Econest
Monogram Print. We will need this for our packaging needs. Their company is located in
EcoNest Philippines, Bulacan Eco Hub, Baliuag, Bulacan, and their contact number is
0927 876 7466, and you can email them at [email protected].
● Kemrad Incorporated is a chemical supplier that was first opened in 2005, and they are
also the first online chemical shop in the Philippines. They are also the sister company of
Dalkem Corporation, Which is also one of our suppliers. The products that we will need
at Kemrad is the Bentonite Clay, which is one of the ingredients to make the toothpaste
tablet. Their address is Unit-A No. 700 Del Monte Avenue Brgy. Talayan Quezon City,
1104, Philippines. Their contact number is +63 2 8925 7400, and their email address is
[email protected].
● Dalkem Corporation is the sister company of Dalkem Inc. and was established in 2018,
they are also a supplier of Industrial Chemicals for different kinds of industries. Products
that we will need at Dalkem Corporation are, Tricalcium Phosphate/Calcium Phosphate
Powder, Baking Soda, and Glycerin, which are also ingredients to make the toothpaste
tablets. Their address is also Unit-A No. 700 Del Monte Avenue Brgy. Talayan Quezon
City, 1104, Philippines. Their Contact numbers are +63 2 8359 0929 / 8925 7310 / 7798
6035, their fax number is +63 2 7798 6035, their mobile number is +63 9989848721, and
their email address is [email protected].
● Delish Delivers PH is an online bakery store that offers affordable, non-commercial,
quality products. Products that we will need from them are the measuring spoons, and
the cream of tartar, which is also an ingredient to make the toothpaste tablets.Their
website is delishseliverph.com, their contact number is +639178056939, and their email
address is [email protected].
● Nutrifinds is also an online shop that offers affordable and quality supply of healthy food
and ingredients. Products that we will need from them are also an ingredient for our
toothpaste tablet which is the xylitol powder which is a healthier alternative to sugar.
Their website is nutrifinds.com, and they can also be located in 3754 Sun Valley Dr,
Parañaque, 1709 Metro Manila. Their contact number is (02) 8982 1791.
● Young Living is a global company that offers essential oils and oil-infused products, and
they have also expanded their company here in the Philippines. Products that we will
need from them are the spearmint essential oil, or any other flavor oils to add flavor to
our toothpaste tablets. They can be located in 12F Twenty-Five Seven Bldg. 25th Street
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corner 7th Ave, McKinley Bonifacio Global City, Taguig Metro Manila Philippines. Their
Hotline is (632) 8249 9555, and their email address is [email protected].

Production and
Service
Procedures

Overall
Business
Procedure
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PROCESS DURATION DETAILS 1 PHOTO

DOCUMENTATION
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1. Inspection of 30 minutes The delivered

raw materials materials will be
thoroughly
checked by those
in charge in the
warehouse. The
inspection of raw
materials is
important in
accounting for the
quality and
quantity of the
goods delivered to
the business.
Moreover,
inspecting the raw
materials right
away will enable
both the buyer and
the supplier to be
notified regarding
the products
delivered as well
as its condition
upon arrival.
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2. Weighing of 30 minutes Weighing the raw

raw materials materials essential
for the creation of
dental tabs is
important because
there is an
accurate amount
needed to create
one unit of dental
tab. A lacking
amount of weight
may result in less
quality of the
product. Hence, it
is necessary that
the raw materials
delivered are
inspected and
weighed.

3. Product 25 minutes The actual product

manufacturing procedure is
process performed in this
stage. All the raw
materials will be
mixed and placed
into a molder to
produce the
finished product.
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4. Packaging 5 minutes The product will be

and sealing of packaged and
product sealed according
to the company’s
guidelines. The
product packaging
will reflect the
company that is
why this part is
also important in
the business
procedure. The
packaging must be
presentable
enough so that
customers will be
encouraged to buy
the product.

5. Testing the 15 minutes There must be

quality of the workers who will
product be solely
dedicated to
testing the quality
of the packaged
product. Any
deviations to the
standard quality of
the product will be
sent back into the
manufacturing
process so that it
can be corrected.
Once the product
is at par to the
quality of the
business, it can
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proceed to the
next part.

6. Product 35 minutes Once all products

inventory have been
produced and
packed, it will be
counted into the
inventory to
properly account
for the products
available to be
delivered and sold.

7. Product 1-3 days The delivery to

delivery to end-users will take
customers the most time
and retailers because there
might be areas
that are harder to
reach or farther
from the factory of
the business.
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Monitoring

Inventory Management and Control

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Suppliers
Nature lab practices first in first out for the products to prevent them from spoilage or
dead stock (expired goods). This is also to help us with perishability control. We also build a
good relationship with our suppliers by constant purchasing of goods, the business asks for
discounts that would help with the decrease of purchasing prices.
Storage
Nature lab optimizes the storage cost by reducing the chance of maintaining excessive
stock. A good inventory process will also help with the company's cash flow with its
effectiveness, we can ensure enhancement of the operational efficiency.
Production
By maintaining sufficient stock, there wouldn't be a need to worry about the shortage of
the stocks and raw materials.
Retailer
The continuous process of sales depends on the production of the goods and selling
them. We keep track of the products and make sure that there is enough inventory and avoid
being “out of stock”.
Customers
The forecasting of market demand plays a role in the inventory process because it helps
with the estimation of the quantity of the products to be sold.

Quality Control and Customer Service

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Process
Nature lab ensures all processes for quality control are met. We make sure that all end
products meet the quality standards and requirements. We have set a quality standard for
compliance.
Samples
We create samples of our product and test them ourselves. Nature lab wants to
determine if there would be any specifications for the final product and if there are any other
necessary contents that need to be changed. We will also do random checks and have them
tested again for good quality assurance.
Quality check/ analysis
Once we have the samples, we have a checklist of the product so they will all be uniform
and identical. We check for its appearance: color, size, possible defects, the taste and even the
packaging.
Tests
After all the quality checks, we conduct a random test to assure that all our products are
in line with the quality standard. This is also to determine if all products are the same and no
defects on packaging.
Quality assurance
Nature lab is very keen in making sure that we have quality products. We believe that
our products should be perfect and consistent because the company depends on it. We conduct
monthly meetings regarding any updates on the quality of our products and if there are any new
trends or new flavors we would like to add for the betterment of our products.
Customer Service
● Feedback and suggestions
Nature lab is open to feedback and suggestions. We highly encourage our
consumers and are written in the packaging of our products to send us an inquiry or a
message on how we can continuously improve our product.We believe that through our
customer service, we can help the business grow and also we could focus more on
catering to what the customer demands.
● Customer service
Our store attendant also is trained to help with any inquiries or concerns about
our products. It can either be by chat/ email, or through phone. We would offer support.
Maintenance
The business will maintain the sanitation of the facilities, especially the laboratory by
cleaning the tools every after business hours. The tools will be sanitized with hot water and
organic sanitizing products. The equipment will be wiped and cleaned every after business
hours and thorough checking will be done every twice a week. The shelves and cabinets will be
wiped and clean every day to avoid dirt build up. The Lounges and Stock room also be clean at
least thrice a week to avoid pests and the build up of dirt and webs.
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Financial Plan
Initial Capital Expenditure

Naturelab’s capital expenditures as shown on the table above states the initial
investment made for the rental of the lab/office and renovation. This also includes the equipment
used for production and the initial inventory.
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Our start-up costs include the capital expenditures that would be initially paid by credit
card, 24 months to pay with zero interest. A security deposit for 2 months for our rent, and a one
month advance. Naturelab has a buffer cost good for 2 months which will also help as an
emergency funding for the company.

Our fixed costs include our monthly rent, electricity and our staff’s wage and their
benefits (assuming we only employ a total of 3, two for the maker and one for the store
attendant/storage checker). Our fixed costs are at Php 80,800 per month, with or without any
revenue or sales. These are the projected amounts that will be automatically out of the
company’s budget.
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Our variable costs with the assumption that we can create 64 tabs in an hour, having at
least 32 batches and we can assume we can produce a total of 2,048 tabs in a day.

The amount of Php 124.59 is used as our guide to come up with the right accurate price
for our product. For a pack of dental tablets, we will sell 90pcs at Php 150. Our gross margin per
unit is our company’s revenue minus the cost of the goods that are sold. We need to sell at least
3,180 tablets per month or a total of 127 packs a day to breakeven.

Five year Projected Sales

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Nature Lab’s projected sales amounting to ₱9M, ₱11.2M, ₱13.5.0 million and ₱15.7
million for Year 2, Year 3, Year 4 and Year 5, respectively. We have considered a sales increase
of 0%, 25%, 20% and 17% for the Year 2, Year 3, Year 4, and Year 5, respectively. The sales
increase is due to the following assumptions:

● Production of 30 tablets per day at the start of operations in our first year.
● Subsequent increase of production of tablets from 150 tablets to 600 tables per day at
the end of Year 1
● Production of 200 for the first two years, increased to 250 on the third, 300 on the fourth
and 350 to the fifth year.

Five year Projected Income Statement

Nature Lab’s projected net income amounting to ₱363,52, ₱630,332, ₱897,137 and
₱1.1 million for Year 2, Year 3, Year 4 and Year 5, respectively. There was a sales increase of
193.50%, 173.39%, 142.32% and 129.73% for the second to the fifth year, respectively. These
are all after the deduction of the corporate tax of 30%.
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Return of Investments

Nature Lab’s Return of investment amounted to, ₱519,3000.00, ₱900,420,

₱1,281,660.00 and ₱1,662,780.00 for The return of Year 2, Year 3, Year 4 and Year 5,
respectively. We have considered a Return of Investment Increase of 8.45%, 38.88%, 69.31%
and 99.74% for Year 2, Year 3, Year 4, and Year 5, respectively. The net income increase is due
to the following:

Return of Investment growth of 15.06%, 69.24%, 123.43% and 177.62% for Year 2, Year
3, Year 4 and Year 5, respectively.
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REFERENCES

Kintab, (2020) date retrieved March 27,2021 retrieved from: https://Kintab.co

Eco Care PH, (2021)date retrieved March 27,2021 retrieved from:
https://ecocare.ph/products/toothy-tabs-solid-toothpaste
Lush Cosmetics (1995) date retrieved March 27,2021, retrieved from:
https://lush.com.ph/collections/teeth
Simula (2021) date retrieved March 27,2021 retrieved from:
https://www.simula.ph/products/freshies-toothpaste-mouthwash-tablets
8 Organic Tooth Products for a Brighter, Fresher Smile,
https://www.preview.ph/beauty/organic-natural-tooth-products-a1823-20180722
Oral Care/ Hygiene Market by Product (Toothbrush (Manual, Electric, Battery), Toothpaste
(Pastes, Gels, Powder, Polish), Breath Freshener, Rinse & Distribution Channel (Consumer
Stores, Retail Pharmacy, E-Commerce), Region - Global Forecast to 2025 retrieved from:
https://www.marketsandmarkets.com/Market-Reports/oral-care-market-80546246.html
The Market Reports- Global Toothpaste Tablets Market Research Report 2021, date retrieved,
Feb2021 retrieved from :
https://www.themarketreports.com/report/global-toothpaste-tablets-market-research-report
Passport- Oral Care in the Philippines, Euromonitor International, July 2020
Passport- Oral Care in the Philippines Analysis, July 2020
Naturelab Survey- Market Survey,
https://docs.google.com/forms/d/1C8tQGs_bpSM5_fPUQdjuH9-XsTUxxrc2OWoy_C61Lyg/edit?
usp=sharing Google Forms, March 2021
Naturelab Survey- Market Results,
https://docs.google.com/spreadsheets/d/15ao_1Ty8qo6-TuV04sY5HQGZVmXivTYqFKqGjMiqfC
4/edit#gid=211674278 Google Spreadsheet, March 2021
Naturelab Entrepreneurial Plan Defense Presentation,
https://drive.google.com/file/d/1dVRd-GflcNRiAG-Bhsd_34LNL3JlQ8iO/view?usp=sharing PDF
File, May 2021
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APPENDIX

Copy of the Self-made Questionnaire – Market Survey

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Result from the Market Survey

Demographic : Gender

Gender Number of Respondents

Male 46

Female 140

LGBTQ+ 11

Prefer not to say 2

Demographic : Age

Age Number of Respondents

15 and below 4

16-26 years old 97

26-36 years old 60

36 years old and above 42

Demographic : Occupation

Occupation Number of Respondents

Student 78

Employed 98

Unemployed 8

Self- Employed 16

Others: Housewife and 3

Repatriated OFW seafarers
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How often do you travel?

How often do you travel? Number of Respondents

Always (twice or thrice a week) 1

Frequently (once or twice a month) 36

Occasionally (once every 3 months) 56

Seldom (once every 6 months) 34

Rarely (once a year) 71

Others: Never, depends, free time 5

For your travels, you choose most often :

For our travels you choose most often: Number of Respondents

Stay in luxury Hotels 38

Camping Stays 47

Homestays (Air BnB) 123

All Inclusive Stays 55

Others: Vacation House, Mainstream 12

hotels, DIY travels, Basic Accommodation
Hotels etc., glamping
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You often travel :

You often travel: Number of Respondents

For Business 11

For Pleasure (leisure and tourism) 143

For Education 11

For Family matters/motivation 102

others: 1

What are your travel motivations?

What are your travel motivations? Number of Respondents

The need to escape from everyday life 153

The need to discover new horizons 86

The need to meet new people 40

The need to live strong experiences 92

The need to learn new things 85

Other 12
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How much is your travel budget?

How much is your travel budget? Number of Respondents

5,000 PHP and below 63

6,000 PHP- 11,000 PHP 62

12,000 PHP- 17,000PHP 21

18,000 PHP- 23,000PHP 16

24,000 PHP- 29,000PHP 9

30,000 PHP and above 25

others 7

Are you a:

Are you a: Number of Respondents

Light packer (Backpacking,duffle bags) 138

Heavy packer (Suitcases,baggages) 66

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What you think is the most important thing to bring when traveling among the choices
given
What you think is the most important thing to bring Number of Respondents
when traveling among the choices given

Toiletries (shampoo, toothpaste, toothbrush, tissue) 181

Water Bottle 125

Medicine 132

Map 23

First Aid Kit 108

Sun glasses 55

Emergency whistle 39

Others 12

How many times do you brush your teeth?

How many times do you brush your teeth? Number of Respondents

Once a day 4

Twice a day 100

More than twice a day 95

others 4
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Where do you Usually Buy your toothpaste from?

Where do you Usually Buy your toothpaste Number of Respondents

from?

Department store 44

Health and beauty store 40

Grocery store 168

Local store 35

Pharmacy store 30

Are you aware that there is such a product called tablet toothpaste?

Are you aware that there is such a product Number of Respondents

called tablet toothpaste?

Yes 36

No 160

Maybe 7

Have you ever tried using Tablet Toothpaste?

Have you ever tried using Tablet Number of Respondents

Toothpaste?

Yes 5

No 198
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How much are you willing to pay for your toothpaste?

How much are you willing to pay for your Number of Respondents
toothpaste?

Below 100 71

101-150 85

151-200 35

201 and above 10

others 2

What is the reason for choosing your brand?

What is the reason for choosing your Number of Respondents

brand?

Good reviews 132

Word of mouth 47

Advertisement 54

Accessibility 74

Price 72
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Do you have a preference for the flavor?

Do you have a preference for the flavor? Number of Respondents

Mint 166

Fruity 12

Fresh 92

No flavor at all 8

others 1

Would you be interested in trying a tablet toothpaste that would give you the same oral benefits
of a regular tubed toothpaste brand? (plus Eco friendly and sustainable)

Would you be interested in trying a tablet Number of Respondents

toothpaste that would give you the same oral
benefits of a regular tubed toothpaste brand?
(plus Eco friendly and sustainable)

Yes 155

No 10

Maybe 38
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Tabular Representation of the SWOT Analysis

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Sample of the Marketing Strategic Paraphernalia

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Graphical Representation of the Facilities, Layout and Design

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Entrepreneurial Plan Defense Presentation

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Curriculum Vitae of the Planning Team Members

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