LIST OF ATTEMPTED QUESTIONS AND ANSWERS

Multiple Choice Multiple Answer

Question An unhealthy portfolio has
Correct Answer More dogs , Few stars
Your Answer More dogs , Few stars

Select The Blank

Question ________ guides the development of
advertisements and personal sales
presentations.
Correct Answer AIDA
Your Answer Interpersonal communication.

True/False
Question Demand is highly elastic for industrial goods
Correct Answer False
Your Answer False

Select The Blank

Question ________is a strong internal stimulus
impelling action
Correct Answer Drive
Your Answer Belief

Multiple Choice Single Answer

Question In this market, organisation acquires goods
for the purpose of renting to others at profit
Correct Answer Reseller Market
Your Answer Reseller Market

Multiple Choice Single Answer

Question It is the most influential primary reference
group shaping a buyer's behaviour
Correct Answer Family
Your Answer Family

Multiple Choice Single Answer

Question It identifies opportunities for and threats to
the organisation
Correct Answer Environmental assessment
Your Answer Environmental assessment

True/False
Question Systems are formal and informal rules and
regulations that complements the company
structure
Correct Answer True
Your Answer True

Select The Blank

Question The benefits of a change in process are
defined in terms of ________ cost savings
Correct Answer Labour
Your Answer Fixed

Select The Blank

Question Total cost is the sum of ________ +
Variable cost.
Correct Answer Fixed cost
Your Answer Fixed cost

Multiple Choice Multiple Answer

Question The culture of a company is conveyed
through
Correct Answer Rites , Myths , Rituals
Your Answer Myths , Rituals , Style

Multiple Choice Single Answer

 Question A diet conscious person after playing
football is thirsty. He opts for :-
Correct Answer Diet coke
Your Answer Diet coke

True/False
Question High level of public scrutiny tends to make
Govt. decisions slow.
Correct Answer True
Your Answer True

True/False
Question Market foreacsts are available from sources
like government
Correct Answer False
Your Answer True

Multiple Choice Single Answer

Question It refers to the relatively more durable
company arrangements and relationships
Correct Answer Structure
Your Answer Strategy

True/False
Question A channel's length is also called as
horizontal dimension.
Correct Answer False
Your Answer True

Match The Following

Question Correct Answer Your Answer
Air-freight It is the best quality The advantage is
type of speed and flexibility
transportation in carrying small
available. loads.
Inventory carrying It increases as the It increases as the
cost quantity ordered quantity ordered
increases. increases.
Order processing It decreases as the It decreases as the
cost quantity ordered quantity ordered
increases. increases.
Pipe-line It is used to It is used to
transport petroleum transport petroleum
products to products to
refineries. refineries.

True/False
Question Product concept testing through physical
presentation increase the reliability of test.
Correct Answer True
Your Answer True

Multiple Choice Single Answer

Question The frequency at which a product is used is
called ?
Correct Answer Usage rate
Your Answer Usage rate

Multiple Choice Multiple Answer

Question After the new product has passed the
conceptual stages it becomes more
concrete in which stages?
Correct Answer Test marketing , Commercialisation ,
Product development
Your Answer Test marketing , Commercialisation ,
Product development

True/False
Question Diversification strategy involves diversifying
away from their original core businesses
Correct Answer True
Your Answer True

Select The Blank

Question ________ measures actual sales and not
intentions to buy
Correct Answer Market tests
Your Answer Market tests

Multiple Choice Multiple Answer

Question Senses in our body are
Correct Answer Taste , Touch , See
Your Answer Taste , Touch , See

Select The Blank

Question ________ eliminates the risk of losing
customer's goodwill
Correct Answer One price policy
Your Answer One price policy

Multiple Choice Single Answer

Question It appraises the organisation's capacity to
respond to these opportunities and threats
Correct Answer Organisational assessment
Your Answer Environmental assessment

True/False
Question Companies apply a variety of price
adjustment strategies to account for
differences in customer segments and
situations.
Correct Answer True
Your Answer True

Multiple Choice Multiple Answer

Question Criteria for choosing distribution channels
are :
Correct Answer Market coverage , Control , Costs
Your Answer Market coverage , Control , Costs

Multiple Choice Single Answer

Question " How much to order " is also called as
Correct Answer Basic stock
Your Answer Basic stock

Multiple Choice Multiple Answer

Question How does 'structure' reduce internal
uncertainity arising out of human behaviour
Correct Answer Control mechanism , Departmentalisation
Your Answer Forecasting , Control mechanism ,
Specialisation

Multiple Choice Multiple Answer

Question The micro-environment consists of following
components:
Correct Answer Marketing intermediaries , Customers ,
Competitors
Your Answer External environment of the company ,
Marketing intermediaries , Competitors

Multiple Choice Multiple Answer

Question Major role of promotion is to :
Correct Answer Persuade , Inform , Remind
Your Answer Inform , Remind , Persuade

Match The Following

Question Correct Answer Your Answer
Many sellers and Pure competition Pure competition
buyers and none of
them have much
effect on the total
demand,supply and
product's market
price
Only one seller and Monopoly Pure monopoly
no competition
permitted legally
Few sellers but Oligopoly Oligopoly
account for bulk of
industry's sales
Many sellers and Monopolistic Monopolistic
buyers and each
seller's offering is
somewhat different
than others

Select The Blank

Question Product, price, place and promotion are the
4p's of ________ mix
Correct Answer Marketing
Your Answer Marketing

Multiple Choice Multiple Answer

Question Market segmentation can be done on the
basis of following factors
Correct Answer Psychographic , Demographic , Geographic
Your Answer Psychographic , Demographic , Geographic

Select The Blank

Question ________ is a part of the company that has
a separate mission and objectives
Correct Answer SBU
Your Answer SBU

Select The Blank

Question ________ can price it's product without any
 regard to competitor.
Correct Answer Pure monopolist
Your Answer Monopolist

Multiple Choice Single Answer

Question Organisations that acquire goods and
services that are sold/rented and supplied
to others
Correct Answer Industrial Market
Your Answer Reseller Market

True/False
Question Product development includes starting
another business or buy businesses outside
of their current line.
Correct Answer False
Your Answer True

Multiple Choice Multiple Answer

Question Disadvantages of Primary data are :
Correct Answer Cost factor , Time factor
Your Answer Cost factor , Time factor , Credibility

True/False
Question Marketer discourages his brand users for
brand switching.
Correct Answer True
Your Answer True
 LIST OF ATTEMPTED QUESTIONS AND ANSWERS

Multiple Choice Multiple Answer

Question An unhealthy portfolio has
Correct Answer Few stars , More dogs
Your Answer More dogs , Few stars

Select The Blank

Question ________ guides the development of
advertisements and personal sales
presentations.
Correct Answer AIDA
Your Answer Interpersonal communication.

True/False
Question Demand is highly elastic for industrial goods
Correct Answer False
Your Answer False

Select The Blank

Question ________is a strong internal stimulus
impelling action
Correct Answer Drive
Your Answer Belief
Multiple Choice Single Answer
Question In this market, organisation acquires goods
for the purpose of renting to others at profit
Correct Answer Reseller Market
Your Answer Reseller Market

Multiple Choice Single Answer

Question It is the most influential primary reference
group shaping a buyer's behaviour
Correct Answer Family
Your Answer Family

Multiple Choice Single Answer

Question It identifies opportunities for and threats to
the organisation
Correct Answer Environmental assessment
Your Answer Environmental assessment

True/False
Question Systems are formal and informal rules and
regulations that complements the company
structure
Correct Answer True
Your Answer True

Select The Blank

Question The benefits of a change in process are
defined in terms of ________ cost savings
Correct Answer Labour
Your Answer Fixed

Select The Blank

Question Total cost is the sum of ________ +
Variable cost.
Correct Answer Fixed cost
Your Answer Fixed cost

Multiple Choice Multiple Answer

Question The culture of a company is conveyed
through
Correct Answer Rites , Myths , Rituals
Your Answer Myths , Rituals , Style

Multiple Choice Single Answer

Question A diet conscious person after playing
football is thirsty. He opts for :-
Correct Answer Diet coke
Your Answer Diet coke

True/False
Question High level of public scrutiny tends to make
Govt. decisions slow.
Correct Answer True
Your Answer True

True/False
Question Market foreacsts are available from sources
like government
Correct Answer False
Your Answer True

Multiple Choice Single Answer

Question It refers to the relatively more durable
company arrangements and relationships
Correct Answer Structure
Your Answer Strategy

True/False
Question A channel's length is also called as
horizontal dimension.
Correct Answer False
Your Answer True

Match The Following

Question Correct Answer Your Answer
Air-freight It is the best quality The advantage is
type of speed and flexibility
transportation in carrying small
available. loads.
Inventory carrying It increases as the It increases as the
cost quantity ordered quantity ordered
increases. increases.
Order processing It decreases as the It decreases as the
cost quantity ordered quantity ordered
increases. increases.
Pipe-line It is used to It is used to
transport petroleum transport petroleum
products to products to
refineries. refineries.

Select The Blank

Question Low value but bulky products move
through________ channels.
Correct Answer Short
Your Answer Indirect

Select The Blank

Question ________ distribution is used when a small
percentage of customers account for a
large part of sale.
Correct Answer Selective
Your Answer Integral

Multiple Choice Single Answer

Question The greatest amount of satisfaction comes
 from which utility
Correct Answer Possession
Your Answer Possession

Multiple Choice Single Answer

Question Marketing arises from ?
Correct Answer Exchange
Your Answer Exchange

Multiple Choice Multiple Answer

Question The areas which become active after
promotion budgets have been set and funds
are allocated to promotion mix elements.
Correct Answer Sales management , Advertising
Your Answer Pricing , Sales promotion , Advertising

Multiple Choice Single Answer

Question Feedback is fastest in which of the following
channels:
Correct Answer Personal selling
Your Answer Public relations

Multiple Choice Single Answer

Question It is an approach to cost reduction in which
components are studied to determine if they
can be made by cheaper methods of
production
Correct Answer Product Value Analysis
Your Answer Profit Value Analysis

True/False
Question Product concept testing through physical
presentation increase the reliability of test.
Correct Answer True
Your Answer True

Multiple Choice Single Answer

Question The frequency at which a product is used is
called ?
Correct Answer Usage rate
Your Answer Usage rate

Multiple Choice Multiple Answer

Question After the new product has passed the
conceptual stages it becomes more
concrete in which stages?
Correct Answer Test marketing , Commercialisation ,
Product development
Your Answer Test marketing , Commercialisation ,
Product development

True/False
Question Diversification strategy involves diversifying
away from their original core businesses
Correct Answer True
Your Answer True

Select The Blank

Question ________ measures actual sales and not
intentions to buy
Correct Answer Market tests
Your Answer Market tests

Multiple Choice Multiple Answer

Question Senses in our body are
Correct Answer Taste , Touch , See
Your Answer Taste , Touch , See

Select The Blank

Question ________ eliminates the risk of losing
customer's goodwill
Correct Answer One price policy
Your Answer One price policy

Multiple Choice Single Answer

Question It appraises the organisation's capacity to
respond to these opportunities and threats
Correct Answer Organisational assessment
Your Answer Environmental assessment

True/False
Question Companies apply a variety of price
adjustment strategies to account for
differences in customer segments and
situations.
Correct Answer True
Your Answer True

Multiple Choice Multiple Answer

Question Criteria for choosing distribution channels
are :
Correct Answer Market coverage , Control , Costs
Your Answer Market coverage , Control , Costs

Multiple Choice Single Answer

Question " How much to order " is also called as
Correct Answer Basic stock
Your Answer Basic stock

Multiple Choice Multiple Answer

Question How does 'structure' reduce internal
uncertainity arising out of human behaviour
Correct Answer Control mechanism , Departmentalisation
Your Answer Forecasting , Control mechanism ,
Specialisation

Multiple Choice Multiple Answer

Question The micro-environment consists of following
components:
Correct Answer Marketing intermediaries , Customers ,
Competitors
Your Answer External environment of the company ,
Marketing intermediaries , Competitors

Multiple Choice Multiple Answer

Question Major role of promotion is to :
Correct Answer Inform , Remind , Persuade
Your Answer Inform , Remind , Persuade

Match The Following

Question Correct Answer Your Answer
Many sellers and Pure competition Pure competition
buyers and none of
them have much
effect on the total
demand,supply and
product's market
price
Only one seller and Monopoly Pure monopoly
no competition
permitted legally
Few sellers but Oligopoly Oligopoly
account for bulk of
industry's sales
Many sellers and Monopolistic Monopolistic
buyers and each
seller's offering is
somewhat different
than others
Select The Blank
Question Product, price, place and promotion are the
4p's of ________ mix
Correct Answer Marketing
Your Answer Marketing

Multiple Choice Multiple Answer

Question Market segmentation can be done on the
basis of following factors
Correct Answer Psychographic , Demographic , Geographic
Your Answer Psychographic , Demographic , Geographic

Select The Blank

Question ________ is a part of the company that has
a separate mission and objectives
Correct Answer SBU
Your Answer SBU

Select The Blank

Question ________ can price it's product without any
regard to competitor.
Correct Answer Pure monopolist
Your Answer Monopolist

Multiple Choice Single Answer

Question Organisations that acquire goods and
services that are sold/rented and supplied
to others
Correct Answer Industrial Market
Your Answer Reseller Market

True/False
Question Product development includes starting
another business or buy businesses outside
of their current line.
Correct Answer False
Your Answer True

Multiple Choice Multiple Answer

Question Disadvantages of Primary data are :
Correct Answer Cost factor , Time factor
Your Answer Cost factor , Time factor , Credibility

True/False
Question Marketer discourages his brand users for
brand switching.
Correct Answer True
Your Answer True