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Brands

This document summarizes local and international brands. For local brands like Olpers and Tarang, it discusses their adaptable slogans and logos as well as use of vibrant colors. For international brands like Nestle, Oreo, and Dove, it outlines their focus on qualities like trust and nourishment, as well as emphasis on minimalist designs and celebration of diversity. The document also provides brief descriptions of each brand's logo, packaging colors, and designs.

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28 views15 pages

Brands

This document summarizes local and international brands. For local brands like Olpers and Tarang, it discusses their adaptable slogans and logos as well as use of vibrant colors. For international brands like Nestle, Oreo, and Dove, it outlines their focus on qualities like trust and nourishment, as well as emphasis on minimalist designs and celebration of diversity. The document also provides brief descriptions of each brand's logo, packaging colors, and designs.

Uploaded by

lybatariq614
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Brand

Analysis
Contents
Local Brands International Brands
01. Olpers 01. Nestle
02. Tarang 02. Hellmann’s
03. Young’s 03. Oreo
04. Cocomo 04. Dove
05. Capri 05. Garnier
Olpers
01. ADAPTABLE: Olpers slogans,
logo, and packaging have
typically been redesigned
according to the contemporary
needs of customers.
02. Olpers uses vibrant colors in
packaging and its innovative
packaging fulfills all criteria’s
Packaging
Nestle
01. Nestlé's brand identity focuses on
qualities like trust, quality, and
nourishment, aiming to evoke
positive emotions and
associations with its products.
02. Each product line has its own
unique packaging design and
branding elements.
Packaging
Tarang
01. The use of vibrant colors and
imagery is employed to convey
the brand's dynamic and
energetic personality.
02. Tarang's branding also
incorporates elements of
Pakistani culture and tradition to
resonate with local consumers.
Young’s
01. Young's logo typically features
the brand name

02. The packaging typically features


vibrant colors, appetizing food
photography
Hellmann’s
01. Hellmann's logo typically
features the brand name in a
bold, distinctive font
02. Packaging design is designed to
be simple, clean, and
recognizable
Cocomo
01. Red colour and bubbly text to
entice children
02. Branding not changed much
over the years
03. Improvement on packaging
needed to make it easier for the
kids to open
Oreo
01. Branding emphasizes the
classic pairing of Oreo cookies
with milk, highlighting the
brand's appeal to both children
and adults.
02. Use of vibrant color and
minimum elements to make the
title pop
Dove
01. Aims to celebrate diversity and
redefine beauty standards.
02. Gender neutral packaging due
to which more audience
attracted
03. The brand typically opts for
clean lines, soft colors, and
minimalist graphics to convey a
sense of purity and gentleness.
Capri
01. Logo typically features the
brand name in a distinctive font

02. Typically packaged in brightly


colored wrappers or boxes, with
the Capri logo and variant name
prominently displayed.
Garnier
01. Branding and packaging
concept revolve around natural
ingredients, sustainability,
innovation, and clear
communication
02. The packaging aesthetic is too
cluttered. Not appealing to
younger audience
Thank You!

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