Abandoned Cart Email For Magento 2 User Guide

Last update: 2023/05/18 13:10 magento_2:abandoned-cart-email https://amasty.com/docs/doku.php?
id=magento_2:abandoned-cart-email
For more details see how the Abandoned Cart Email for Magento 2 extension works.
Guide for Abandoned Cart Email for Magento

2
Augment sales revenue by the increased number of completed orders. Automatically send catchy
reminders. Enhance customer loyalty by offering discount coupons.
One-step cart recovery

Precise email targeting
Flexible dispatch schedule
Personalize email templates
Built-in discount coupon generator
Analyze email campaigns performance
The solution has 3 package variations:
Lite: includes Abandoned Cart Email

Pro: includes Lite, Follow Up Email, Push Notifications, Exit Intent Popup, Customer
Segmentation
Premium: includes Lite, Pro and SMTP
Explore our internal Knowledge Base to gain even more valuable insights and uncover answers to
popular questions about the configuration and features of the Magento 2 Abandoned Cart Email
extension.
General extension settings

Extension configuration is located at Stores → Configuration → Amasty Extensions →
Abandoned Cart Email
General
2023/05/19 08:11 3/37 Guide for Abandoned Cart Email for Magento 2
Trigger Campaign Only Once per Quote - when this option is enabled, a customer will receive
abandoned cart email (or email if you created a set) only once even if the cart conditions suit more
than 1 campaign. The campaign that triggers email sending is determined by the priority setting.
Coupon is Available Only for Email Recipient - when this option is enabled, only the customer
who received the email will be able to apply the coupon on the cart.
Specify Number of Days to Clean Emails History - set the number of days, after which sent
emails should be removed from History.
Disable Guest Email Logging for EU Customers (GDPR Compliance Requirement) - when
enabled, the EU customers' emails won't be saved by the system to avoid sending emails, to which
the EU customers didn't give consent.
Enable Auto Login from Email - set Yes to let shoppers log in automatically after clicking the link in
the email and, thus, reduce the number of steps to purchase.
Blacklist Email Addresses - import a list of addresses using a CSV file to exclude them from
emailing.
Last update: 2023/05/18 13:10 magento_2:abandoned-cart-email https://amasty.com/docs/doku.php?id=magento_2:abandoned-cart-email
Email Templates
Sender Name - specify the From - Name field in the abandoned cart email.
Sender Email - specify the From - Email field in your emails.
Send Campaign Email Copy to - you can specify the address to which the copies of every
abandoned cart email will be sent.
Send Campaign Email Copy Method - select 'Bcc' if you want to add CHECK OUT url in copy of
email.
Send Emails to Registered Customers Only - with this setting guest customers won't receive any
abandoned cart emails.
Send to Newsletter Subscribers Only - set to 'Yes' if you want to restrict sending emails to those
customers, who have not subscribed to the newsletter.
Remove 'pub' from image URL - if enabled, image url like
http://domain.zone/pub/media/wysiwyg/home/home-main.jpg
will be replaced by
http://domain.zone/media/wysiwyg/home/home-main.jpg
Set Number of Related/Up-Sell/Cross-Sell Products in Email - specify the number of cross-sell

products that should be displayed in an email template. Leave the field empty to display all available
products.
When enabling the setting, do not forget to update your templates for abandoned cart emails adding
the corresponding layout to display Related/Up-Sell/Cross-Sell Products in emails.
When you use this setting related/up-sell/cross-sell products are generated in email by the default
Magento functionality.
See the example of an email below:

Testing
Enable Safe Mode - choose 'Yes' to take the extension into the testing mode. In this case, all
abandoned cart emails are sent only to the recipient's email address.
Test Email - the recipient address for the testing mode and test emails.
Debug
Enable Debug Mode - this option is useful when you need to check the process of abandoned
cart email sending. In this case, the carts will be considered abandoned right after the product
is added.
Authorized Email Domains - specify the email domains like “example.com” or “amasty.com”.
In this case, all carts associated with emails from one of the listed domains will trigger the
Debug Mode.
Cronjob Information
In this tab you can cronjobs and their statuses with the relevant dates.
Abandoned Cart Campaign settings

Check our video guide about abandoned cart email campaign creation
Campaigns can be created at Marketing → Abandoned Cart Email → Campaigns → Create new
campaign
General
Name - specify the name of the rule.
Status - enable and disable the rule.
Priority - set the priority to specify the triggering rules' order processing.
Cancel Condition - here you can set the event which will cancel the further emails. For example, if
the products in a shopping cart become disabled, a customer won't get an email.
Cancel conditions available:

Link from Email Clicked

Any product went out of stock
All products went out of stock
All products were disabled
If you choose the Link from the email clicked as a сancel condition, the customer stops the emails
sending after he\she clicks the link in the first email so that two other emails won't be sent to a
customer anymore.
Stores & Customer Groups
Stores - you can limit the stores to which the rule will be applied. If you select nothing, the rule
will be applied to all stores.
Customer Groups - you can control which customer groups the rule will be applied. If you
select nothing, the rule will be applied to all groups.
Conditions
Condition tree - specify conditions to activate the rule only when the conditions are met. If
you leave the tree empty, the campaign works all the time.
Schedule
Transactional Email - see what the email template is used.

Delivery Time - set a time-lag between the cart abandonment and the email sending.
Coupon - here you can configure a discount for abandoned carts. In Type filed select the type
of the discount, you would like to create (percent, fixed amount or a fixed amount for the whole
cart). In the Discount Amount field you need to specify the amount of the discount.
Use Shopping Cart Rule - choose this option and you will be able to select the already
existing cart price rule to use for abandoned cart promotions.
Use Google Analytics UTM Parameters - tick the checkbox to use UTM on a campaign level
in the links.
You can configure UTM tags for each letter separately to find out which email performs better.
You can also create a custom email template right during the rule configuration.
Please note that 'Use Auto Generation' option in the promotion rule have to be enabled for this rule to
appear in the list.
Analytics
Here you can set Google Analytics parameters which will be added to the links in Abandoned Cart
emails.
Please check the Google Analytics help articles for more details.
Test Emails
Here you can send a test email to see how the email looks.
Please note that in this list you will see all quotes from your Magento. No filtering by conditions or
event store view is applied there. This tab is for testing purposes only.
History
To view the log of all sent emails, navigate to Amasty → Abandoned Cart Email → History.
You can also add product info to the grid. Additionally, enable the Opened column to see how many
times an email was opened.
Additionally, enable a Phone column to find customer contacts faster and run marketing campaigns
in messengers easier.
Abandoned Cart Reports
Make data-driven decisions by analyzing the efficiency of your Abandoned Cart Email campaigns.
To check out your campaign reports, please navigate to Reports → Abandoned Cart Reports
Here, you get valuable insights on your cart abandonment rate and abandoned cart emails efficiency,
displayed on visual reports:
Cart Abandonment Rate (is calculated as the number of abandoned quotas divided by their total
amount * 100%);
Potential Revenue in abandoned carts;
Recovered Revenue (money made of recovered carts);
The number of Emails Sent;
The number of Recovered Carts;
The number of Orders Placed thanks to abandoned cart emails;
Abandoned Cart Email Efficiency (is calculated as the number of orders placed divided by the
emails sent * 100%).
Also, you can filter the results: choose the necessary website and date range, then click the “Refresh”
button.
Geo IP Data
To use the Geo IP Location option please go to Stores → Configuration → Amasty Extensions →
Geo IP Data.
Databases are required for the correct work of the module. Also, you need to install php bcmath or
gmp extension on your server.
You can get the databases automatically or import your own data.
Hit the Download and Import button to make the extension download the updated CSV dump file
and import it into your database automatically.
To import the files from your own source, use the Import option. Path to the files should look like this
(the part 'var/amasty' should be replaced with your folders’ names):
var/amasty/geoip/GeoLite2-City-Blocks-IPv4.csv
var/amasty/geoip/GeoLite2-City-Blocks-IPv6.csv
var/amasty/geoip/GeoLite2-City-Locations-en.csv
In the Import section, the Import button is grayed out by default. It will be available right after you
upload the CSV files. The red error notification will switch to green success notification when the
import is completed.
Debug Mode
You can enable IP forcing, which makes it possible to set a specific IP address that will be used instead
of the visitor's real IP address when determining geolocation. The feature is useful while configuring
or testing the extension.
Enable Force IP - set to Yes to replace the real IP address.
Force IP Address - specify the address to use instead of a real one.
Cron Tasks List
To manage all existing cron tasks, please, go to System → Cron Tasks List.
Here, you can see all the existing cron tasks and their statuses. Run cron tasks and generate their
schedule by clicking the ‘Run Cron’ button. Also, delete tasks in bulk, apply filtering and sorting
options when it is needed.
Troubleshooting checklist
Emails are not being sent automatically
The extension works with Magento cron jobs to schedule and send emails. If Magento cron is not
configured or configured incorrectly the extension won't send any emails.
To solve this, please check this article to see how Magento cron is configured.
I can't use the email template in the rule
All available templates in the Schedule can be filtered by the type. In the list of templates, you can
see only the emails that were created based on the default Abandoned Cart template.
To create a new email template please navigate to Marketing → Communications → Email

Templates → Click 'Add New Template'
In Load default template → Template find Abandoned Cart Email Template, select it and
hit Load Template
Name your new template and make all the changes you need.
You can also add different variables to your template from the box. It will pull up the necessary
information. To do this, press the Insert Variable button and choose the necessary one from
the list. Each template has a different set of variables.
In the Template Content field, you can make adjustments to the text and the structure of the email
template. Find the code starting with “layout”.
In the layout settings, you can configure the content and the basic composition of the product list
that is included in the email.
The mode defines the appearance of the product list. This setting has 2 possible configurations:
table;
list.
The showImage in its turn adds pictures to products. Choose:
yes to include images;

no to omit them.
The priceFormat is used to show either prices with taxes (=includeTax) or excluding taxes
(=exculdeTax).
The showDescription is responsible for the product description display. Type in:
yes to show a full Description;

no to provide no description at all.
Use showPrice to enable or disable price display in the email body.
The showQty is used to show the quantity of a particular product. Choose:
yes to show the qty;

no to hide it.
Enable showSKU to let customers easily find the desired products in your store. Fill in:
yes to add a SKU to an email;

no to hide it.
See a sample below:
Save it. Now you can use a newly created template in Abandoned Cart rules!
If you enable the Related/Up-Sell/Cross-Sell Products to Display in Email option, you also need
to update the email template.
To do this, load the template and proceed to the layout → handle section.
Add the value in a handle section according to the information you need:
“amasty_acart_email_related” - to add related products to the email template;

“amasty_acart_email_crosssel” - for cross-sells;
“amasty_acart_email_upsell” - for upsells.
Save the template. Now related products will be added to the email template. You can adjust the
number of the products to show in the general settings.
Abandoned Cart Email Pro
The Pro version includes additional extensions for the complex notification approach.
Customer Segmentation
Target email campaigns on particular audiences using Customer Segmentation extension. Create
multiple rules for the segments to rearrange users automatically.
During campaigns configuration, you can select a particular segment to tailor your emails.
Find out more about configuring segments here.
Follow Up Emails
This part of the solution lets you build an effective email strategy. Trigger emails dispatch according
to customer activity and keep in touch with your audience.
Use the ready-made templates or customize them according to your needs.

Explore how to create the rules for Follow Up Emails in this guide.
Push Notifications
Notify visitors about your special deals while they're shopping. Collect customers' consents for
notifications and display catchy reminders on the frontend.
You can create various campaigns based on schedule or events.

See how to configure the rules here.
Exit Intent Popup
The solution also includes a tool to prevent shoppers from abandoning. The exit intent popup appears
when a customer wants to leave a store. Customize the popup to catch shoppers' attention and
motivate them to finish purchases.
Check the available customization settings in this guide.
Abandoned Cart Email Premium
The Premium package includes all Lite and Pro features, plus SMTP.
SMTP
Configure SMTP to make sure your emails will be delivered successfully without getting into a spam
folder. Use preconfigured providers or adjust your own connection.
Navigate to Stores → Configuration → Amasty Extensions → SMTP.

Find out how to configure the connection using this tutorial.
FAQ
* I installed the Abandoned Cart Email extension but emails are not sent.
* How can I make my email templates look like the example on the Abandoned Cart Email extension
page?
* How to change styles of the product layout for the abandoned cart email template?
* How to change the type and the size of the product image for the abandoned cart email template?
* When is the cart considered abandoned?
* Show more articles →

From:
https://amasty.com/docs/ - Amasty Extensions FAQ
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Last update: 2023/05/18 13:10

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Last update: 2023/05/18 13:10 magento_2:abandoned-cart-email https://amasty.com/docs/doku.php?

Guide for Abandoned Cart Email for Magento

One-step cart recovery

The solution has 3 package variations:

Lite: includes Abandoned Cart Email

General extension settings

Sender Email - specify the From - Email ﬁeld in your emails.

Remove 'pub' from image URL - if enabled, image url like

Set Number of Related/Up-Sell/Cross-Sell Products in Email - specify the number of cross-sell

See the example of an email below:

Abandoned Cart Campaign settings

Name - specify the name of the rule.

Status - enable and disable the rule.

Cancel conditions available:

Link from Email Clicked

Stores & Customer Groups

Transactional Email - see what the email template is used.

times an email was opened.

Abandoned Cart Reports

Enable Force IP - set to Yes to replace the real IP address.

Force IP Address - specify the address to use instead of a real one.

Cron Tasks List

Emails are not being sent automatically

I can't use the email template in the rule

To create a new email template please navigate to Marketing → Communications → Email

The showImage in its turn adds pictures to products. Choose:

yes to include images;

yes to show a full Description;

Use showPrice to enable or disable price display in the email body.

The showQty is used to show the quantity of a particular product. Choose:

yes to show the qty;

yes to add a SKU to an email;

See a sample below:

“amasty_acart_email_related” - to add related products to the email template;

Abandoned Cart Email Pro

Find out more about conﬁguring segments here.

Use the ready-made templates or customize them according to your needs.

You can create various campaigns based on schedule or events.

See how to conﬁgure the rules here.

Exit Intent Popup

Check the available customization settings in this guide.

Abandoned Cart Email Premium

Navigate to Stores → Conﬁguration → Amasty Extensions → SMTP.

Find out how to conﬁgure the connection using this tutorial.

* When is the cart considered abandoned?

* Show more articles →

Last update: 2023/05/18 13:10

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