Automation and Manufacturing Engineering, Nsut (Nsit, Delhi) Tier-I
Automation and Manufacturing Engineering, Nsut (Nsit, Delhi) Tier-I
Automation and Manufacturing Engineering, Nsut (Nsit, Delhi) Tier-I
Self-motivated and target-oriented professional who is an eternal learner, always looking to upskill and grow. I enjoy working at the
intersection of technology and business strategy to solve intriguing problems at scale and create memorable customer experiences.
EDUCATION
University of Maryland, Bismarck, United States Certification Product Market Fit 2022-2023 9.5
NSIT, University of Delhi, Delhi B.E. Automation & Mfg. Engineering. 2014-2018 7.8
Green Fields Public School, New Delhi XIIth (High School) 2013-2014 9.0
Experience in CRM and Sales IQ with the ability to apply analytics, prepare dashboards, fetch Worked with cross-
relevant data and work with workflows and webhooks to automate processes. functional teams and have
Competency in Data tools like Tableau, Google Analytics, Mix Panel, SQL relevant experience based
Worked on the entire product life cycle from ideation to launch of a new B2B product. on JD, and I am inspired by
Worked on its design and managed the end-to-end execution of product features the problem that the
Worked on North Start Metric V2L for the start-up. Crossed the old benchmark of 16% on product solves. Will be
high-intent leads with UTM-aligned hero images on landing pages. able to add value to the
team with user-centric
thinking
Associate Product Manager 2022 (May) - Present
Livofy (formerly Keto India): A health-tech startup focussed on treating chronic ailments through personalised care and nutrition.
Well acquainted with APIs and experience in integrating CRM with different tools. Also, I have prior knowledge of writing APIs in
JS. Previous experience in launching new products, creating PRD’s wireframes for new product features, and coordinating with
UX designers for product mock-ups.
Well-versed with epic, story creation and ticket creation for sprints aligned with product strategy based on documentation.
Worked closely with the core founding team for marketing analysis and product management of new products, from MVP stage to
final release, applying go-to-market practises. Increased ROAS from 1.7 to 2.3 and lowered the CAC for digital campaigns.
Ownership of setting up Google Analytics (GA4) for the B2C product, from setting up events to creating funnels and cohorts.
Experience in scripting with SQL and A/B testing experiments to drive user growth on the platform
Worked on Email Marketing through Active Campaign. Specifically designing the drip automation and increasing the Renewal
rate from 35% to 47%. Thus increasing the LTV on our platform.
Launched MVP of LLM-based diet recommendation based on user preferences and body parameters. Skilled in prompt
engineering, worked on different health diet based ML products.
Setting up the customer acquisition funnel for store outlets and organic traffic through the website.
Creating user journey maps and assisting Senior PA in the analysis of customer data to drive new projects
The position inculcated a customer-centric approach in my thinking, which helped in setting up a new SOP for the store.
TECHNICAL SKILLS
Analytical and Query Tools: Certified experience in data visualization tools like Tableau, Google Analytics, Product Analytics
tool like Clevertap, Mo-Engage and Certified experience in SQL Database
Project Management: Asana and Mattermost
Automation: Zapier, Active Campaign, Webhooks
Certification: Certification in Product Market Fit (PMF)