Title: Navigating the Challenges of Crafting a Blue Ocean Strategy Bachelor Thesis

Embarking on the journey of writing a Blue Ocean Strategy Bachelor Thesis is a formidable task that
many students find challenging. As they delve into the complexities of business strategies, market
innovation, and competitive landscapes, the process can become overwhelming. In this article, we
explore the inherent difficulties associated with composing a thesis on the Blue Ocean Strategy and
suggest a solution for those seeking expert assistance.

The Complexity of Blue Ocean Strategy Research

1. Conceptual Complexity: The Blue Ocean Strategy, introduced by W. Chan Kim and Renée
Mauborgne, involves navigating uncharted waters of market creation and innovation.
Understanding and applying this concept in a thesis requires a deep comprehension of
strategic management principles.
2. Analytical Rigor: Crafting a thesis demands meticulous analysis of real-world case studies,
industry trends, and strategic decisions. Analyzing how organizations successfully
implement Blue Ocean Strategies while avoiding pitfalls necessitates a rigorous approach.
3. Data Synthesis: Gathering and synthesizing relevant data to support arguments and validate
hypotheses adds another layer of complexity. The ability to draw meaningful insights from
data is crucial for a well-rounded Blue Ocean Strategy Bachelor Thesis.

The Time and Effort Investment

1. Research and Literature Review: An exhaustive review of existing literature is essential to
ensure a comprehensive understanding of the Blue Ocean Strategy. This requires time and
effort to sift through a vast body of work.
2. Primary Data Collection: Conducting interviews, surveys, or experiments may be necessary
to gather firsthand information. This phase demands meticulous planning and execution.
3. Writing and Revision: Transforming research findings into a cohesive and well-structured
thesis involves multiple drafts, revisions, and iterations. Crafting a polished document
requires time and dedication.

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Imitation often requires significant political, operational and. IO economics suggests a causal flow
from market structure to conduct and performance. 2 Here, market structure, given by supply and
demand conditions, shapes sellers' and buyers' conduct, which, in turn, determines end performance.
3 The academics call this the structuralist view, or environmental determinism. The corner stone of
blue ocean strategy is VALUE INNOVATION. In fact, we recommend pacing yourself through the
course over several days or weeks to assimilate new concepts, especially if you are new to blue
ocean. Blank check. amitavha Blue ocean strategy Blue ocean strategy peter berends Blue Ocean
Strategy Blue Ocean Strategy Yanli Liu Similar to Blue Ocean Strategy ( 20 ) Blue Ocean Strategy
By W. It was also found that the elimination process significantly affects the achievement of a
competitive advantage. It captures the current state of play in the known market space. In these red
oceans, market structures are known, and companies try to outperform rivals to. If an idea receives a
no at any point, the company can either park the idea or rethink it until you get a yes. We also use
third-party cookies that help us analyze and understand how you use this website. Unlike other
consoles, the Wii used a small handheld device to detects movement in 3D which allowed users to
interact in new ways within games. Which factors should be reduced well below the industry’s
standard. By contrast, the 14% invested in creating new markets and industries delivered 38% of
total revenues and a startling 61% of total profits. Web use the provided errc grid template to
develop concrete and actionable blue ocean strategic options that pursue both differentiation and low
cost. Chan Kim, of the books Blue Ocean Strategy and Beyond Disruption: Innovate and Achieve
Growth Without Displacing Industries, Companies, or Jobs (Harvard Business Review Press, 2023).
The blue ocean strategy argues that consumers don't have to choose between value and affordability.
These Blue Ocean Strategy PowerPoint Templates are 100% editable and designed to describe a
Blue Ocean Strategy presentation. Don't worry if you are feeling like nothing is going inside your
head, i will be explaining everything with a very simple example, but first. It is based on the view
that market boundaries and industry. Instead they make it irrelevant by creating a leap in value for
both buyers and the company itself. (The exhibit “Red Ocean Versus Blue Ocean Strategy” compares
the chief characteristics of these two strategy models.). Fullscreen Sharing Deliver a distraction-free
reading experience with a simple link. A free account also gives you access to our free templates
library. Everybody had become more aware of animal abuse, especially within the circus industry.
The Blue Ocean Strategy is a useful framework for leadership teams and can facilitate ideas and
development of new initiatives. Adobe InDesign Design pixel-perfect content like flyers, magazines
and more with Adobe InDesign. BPR focuses on improving current position in an existing market by
transforming internal processes but maintains strategic trajectory. As an example, all the existing
companies that are in a known market space such as chocolate manufacturers. The recommendation
for the organization is to do an in-depth analysis on BOS before implementation to see the suitability
considering the company size, industry condition, and adaptability. In the light of the
aforementioned results, several recommendations were suggested by the researchers. Even now the
blue oceans are being created continually. 20 years ago who could have imagined something as
abstract as cryptocurrencies could be traded and companies could start making wallets to make a
profit.
Can you profit at the price easily accessible to the mass of target buyers. Results? Handsome profits,
speedy growth—and brand equity that lasts for decades while rivals scramble to catch up. Instead of
engaging in a zero-sum game, you focus on creating unique value, making the competition irrelevant.
Source: image.slidesharecdn.com Chan kim and renee mauborgne, professors at insead, and the name
of the marketing theory detailed on the book. Several popular strategic frameworks for the
development of new business models have been proposed in the past decades. To make it work, you
need to evaluate and analyze the needs of your customers, your own performance and the
performance of your competitors. All gains are at the loss of another company and wealth is captured
and redistributed instead of being created. How to create uncontested market space and make the
competition irrelevant' w. Made by group d of the minor global trendwatching 2015. The study
includes the history of BOS, comparison with Red Ocean Strategy (ROS), relevance of applying
BOS, Applications, Critics, Findings, Recommendations and Conclusion. Adoption Does your cost
structure meet the target cost. To sustain themselves in the marketplace, practitioners of strategy
focus on building advantages over the competition, usually by assessing what competitors do and
striving to do it better. The sample consists of one hundred (100) administrators working in
Jordanian telecommunication companies. We call it value innovation because instead of focusing on
beating the competition, you focus on making the competition irrelevant by creating a leap in value
for buyers and your company, thereby opening up new and uncontested market space. This figure
highlights the six principles driving the successful formulation. Here, grabbing a bigger share of the
market is also seen as a zero-sum game in which one company's gain is achieved at another
company's loss. Strategy Canvas The Strategy Canvas and Value Curve The Strategy Canvas is the
cornerstone of the blue ocean strategy. Some of our data are presented in the exhibit “A Snapshot of
Blue Ocean Creation.” It shows an overview of key blue ocean creations in three industries that
closely touch people’s lives: autos—how people get to work; computers—what people use at work;
and movie theaters—where people go after work for enjoyment. To sustain themselves in the
marketplace, practitioners of strategy focus on building advantages over the competition, usually by
assessing what competitors do and striving to do it better. It glamorized the tent, which many
circuses had abandoned in favor of rented venues. Define criteria that are important to your target
group (between five and ten criteria) 3. These are classified accordingly with the highest growth
potential being pioneers, then to migrators, then to the lowest rung, settlers. It was the first-ever
mail-order DVD rental business company. Almost all of the companies listed in the exhibit are
remembered in no small part for the blue oceans they created long ago. Create Which factors should
be created that the industry has never offered. We'll assume you're ok with this, but you can opt-out
if you wish. The new system expanded the 10 SIC industry sectors into 20 to reflect the emerging
realities of new industry territories—blue oceans. It was Henry Ford’s understanding of these
advantages that showed him how he could break away from the competition and unlock enormous
untapped demand. Web free blue ocean strategy powerpoint templates now that you’ve done the
hard work of identifying your blue ocean strategy, it’s time to present it to top management. Given
the sleek design and customized features, they can be used as PowerPoint as well as Google Slides
templates.
Source: image.slidesharecdn.com Summary of the first four chapters of the international bestseller
blue ocean strategy. Chan Kim's and Renee Mauborgne's two books—Blue Ocean Strategy and Blue
Ocean Shift—but it also shows how easy it is to adopt many of its supporting tools—As-Is Strategy
Canvas, Four Actions Framework, Six Paths Framework, 3 Tiers of Noncustomers, Buyer Utility
Map, and To-Be Strategy Canvas. Red Oceans are defined by: competing for customers in existing
markets. Adobe InDesign Design pixel-perfect content like flyers, magazines and more with Adobe
InDesign. Web free blue ocean strategy powerpoint templates now that you’ve done the hard work
of identifying your blue ocean strategy, it’s time to present it to top management. It glamorized the
tent, which many circuses had abandoned in favor of rented venues. The review of the research
contains role of innovation and its value for this strategy to help the firms survive in competitive
market. The carriage had two distinct advantages over cars. To browse Academia.edu and the wider
internet faster and more securely, please take a few seconds to upgrade your browser. The researchers
recommend utilizing the blue ocean strategy by companies and avoiding negative competition. The
main objective of the study is to show the overall scenario of BOS and its impact on organizational
performance. Study at your own pace and access at any time for one year. This study examines the
application of BOS in Malaysian manufacturing firms and its relationship with innovation
performance. This change in this field has been happening over the past years and more and more
people got into the blue ocean of cloud storage. This included trying to secure more and better-
known clowns and lion tamers, efforts that raised circuses’ cost structure without substantially
altering the circus experience. Blue Ocean Strategy is a concept developed by INSEAD professors
W. Instead of engaging in a zero-sum game, you focus on creating unique value, making the
competition irrelevant. Source: image.slidesharecdn.com My summary on blue ocean strategy by w.
The tagline for one of the first Cirque productions is revealing: “We reinvent the circus.” Cirque did
not make its money by competing within the confines of the existing industry or by stealing
customers from Ringling and the others. Current markets are flooded with competition. Source:
i.ytimg.com It is based on the view that market boundaries and industry. After that, the questionnaire
forms were distributed to the selected sample. As with Broadway productions, too, each Cirque
show has an original musical score, which drives the performance, lighting, and timing of the acts,
rather than the other way around. Are there compelling reasons to buy your offering? Utility 31. Blue
Oceans are defined by: maximizing the value of offerings within the boundaries of the industry.
Analyse functional or emotional appeal: A functional product can be enhanced with emotional value
and vice versa. Inculcated with visually appealing unique and creative designs, the templates will
double your presentation value in front of your audience. Adobe Express Go from Adobe Express
creation to Issuu publication. The tools aligned to the framework and process are a powerful way to
systematically identify blue ocean strategies. Most companies are at war, mainly over the price to
survive in the market where oligopoly exists. Most surveys indicate that the adoption and diffusion is
lower than would be expected based on the intensity of discourse surrounding the concept.