1

DESIGN PROBLEM & BRIEF

DESIGN TASK: Product release strategy:
Below is a map showing the main
A fragrance line is making its way into shelves of Target Audience & Target Market:
different markets and shops. The task at hand is supermarkets and pharmacies around
My product will be mainly aimed at
to design a perfume packaging, that effectively the capital. I think these are ideal places
teenagers and young adults. It should
markets the product and meets the for the distribution of my product, as well
be a gender-neutral product, to fit both
requirements of its users. Design the box, and as in airports, bazars, or shops in
any other components that are required. Model males and females of this age range.
different malls.
the product in a suitable material to show the
packaging/box in action.
All items need to be full size
Main requirements:
Product package design that convey key
DESIGN PROBLEM: messages about the Company, such as
brand, aims and targets.
Most fragrances are manufactured, and
packaged, for use on special occasions and not Packaging must be minimal subject to
on a daily/regular basis. These perfumes are safety, hygiene and acceptance for the
normally expensive and are not suitable for packed product and for the consumer.
teenagers/young adults but rather target Hazardous substances
people of high income. In addition, most in packaging must be minimized in Supermarkets around Doha
fragrances have a dull and unappealing emissions, as or leachate from
packaging designs. incineration or landfill.

SOLUTION:
The product should cost less than average
perfume products. It should be suitable for Timelines and deadline:
daily use, and portable so it is can be carried The product should be completed by
around. The package should be durable and the end of this 2 academic years
hold the perfume bottle effectively. course.
2
Pharmacies around Doha
3
CUSTOMER PROFILES
INFO INFO
Age: 15 years old Age: 20 years old
Gender: Female Gender: Male
Occupation: Student at Newton Occupation: Graphic
British Academy designer, Athlete.
Location: Doha, Qatar CLIENT 2
CLIENT 1 Location: Doha, Qatar
REQUIREMENTS
REQUIREMENTS The client looks for products that are easy to carry and open, so he can
The client thinks the packaging should be strong to be prevent the use them effectively and quickly. He also thinks that the product should
product from being damaged. She also thinks that it should have have special facilities for everyone to enjoy.
special facilities. He prefers scents that are not very strong so he can use them
She prefers things that are eye-catching and have “cool” effects. everywhere.
DAILY LIFE
PERSONALITY & PERSONALITY & On weekdays, the client spends
DAILY LIFE INTERESTS INTERESTS morning hours in work. He works as a
On weekdays, the client The client is very outgoing and The client has a very open social graphic designer in a designing
spends most of her social. She likes to make new friends life as he likes to meet new company. He works from 7am to
mornings in school. and hangs around different people people and discuss different 12pm.
She goes to tennis training in most of her free time. She also topics with them. He likes to He spends the afternoon resting or
afterschool twice a week in enjoys sports and leisure activities travel. His favorite colors are Blue watching a show or a movie he enjoys.
a sports club in Doha. too. The client’s favorite colors are and Grey. He enjoys training and Some evenings, the client goes to
Some afternoons, she likes purple and blue, she also likes doing athletics. The client is training. He enjoys being around his
to take short walks around aesthetic colors because they “give interested in logo designs, so he friends and coach. He spends a lot of
her neighborhood while her good vibes”. The client likes to views a lot of them on the time in meetings with companies too.
listening to music. It’s very explore new things and cares about internet in his free time. He likes The client spends weekends with
humid so she does get her appearance and hygiene. to listen to pop music and likes to friends and likes to go to parties.
sweaty at times. volunteer in lots of different He spends some of his time organizing
In the weekends, she likes The client earns about 300QR a events. his timetables too.
to hangout with her month from her parents. She uses
friends an enjoy her time.
INCOME
some of it on food and snacks, and
She also likes to explore The client earns about 14,000QR each month. He spends some of it on
a lot of it for perfume and other
new places and find new rent and house fees, and others on food. He spends the rest of his money
cosmetics. She keeps some of it for
products while shopping. on sport clothes and hygiene products. He does keep a part of it to his 4
her savings.
savings.
5
CUSTOMER SURVEY
I. Are you: V. What features do you look X. In your opinion, which of these
o Female for in a packaging? brands has the best perfumes?
o Male o Easy to open o George Armani
o Easy to carry around o Bath & Body works
II. How old are you? o Easy to reuse o Channel
o Hugo boss
o 11 - 14
VI. Which type of perfume XI. What price range do you think is
o 15 - 18
do you prefer? the most suitable for perfume
o 19 - 23 o Spray bottle products?
III. Which of the following o Roll - on
o 70 – 100 Qr
color schemes is most o 100 – 150 Qr
VII. What size of packaging
appealing? o 150 - 200 Qr
do you mostly purchase?
o Big Size XII. What media source do you
o Travel Size check the most?
o Social media apps
VIII. What scents do you enjoy? o TV
o Fruit scents o Internet websites
o Light, Gender neutral o Newspapers
IV. How often do you use
perfume? scents XIV. Do you purchase perfume
o Everyday products as a gift?
IX. Do you take perfume with o Yes
o Work days only you when leaving the house
o All the time o No
o Rarely o Yes
XV. What other aspects do you look for when
o No
purchasing a perfume?
_________________________________
SURVEY ANALYSIS

The number of females and males that This pie chart shows that 75.4% of people Unexpectedly, 40% of people prefer the color The large majority, (63%) of people stated
have answered the questionnaire are answering are between 15-18 years old, only spectrum of sage/green color, and about 45% that they use perfume daily, and 15.4%
almost equal, therefore the product about 17% are between ages of 19-23 and a of people find different shades of brown the stated that they use perfume all the time;
would be targeted on both males and small amount of 8% are between 11-14 years most appealing. Personally, I thought more more than once a day. The results show
females. An ideal solution for my product old, hence, The target audience will be people would go for pink to orange colors, that only about 17% of people use it
would be a gender-neutral perfume. individuals that are between 15-18 years old. however, only 15.4% of people chose this perfume exclusively on workdays, while a
spectrum. That being the case, my packaging very small percentage of people use
will include variety of complementary shades perfume rarely. This data suggests that
of green & brown. perfume is an important aspect in
people’s lives and would make a good
product as its purchased by many and
used regularly.

From this data, it’s clear that almost half of About 95% of people answering this
the people see that the most important survey prefer spray bottles instead of
area of a product packaging it’s the ability roll-on perfumes. This is a clear According to the results, 75% of
to carry it around, thus, this will be my interpretation of what costumers would people prefer light, gender
focus when manufacturing the package. purchase; therefore, it would be very neutral scents over fruit scents,
29.2% of people answered this question beneficial to make my product a spray therefore, this product will have Majority of people said that they do take
saying that they would look for packages bottle as it attracts 95% of my audience. a gender-neutral scent. perfume products with them when leaving
that are easy to open, while 21.5% the house, This puts more emphasis on the
answered stating that they would look for importance of a portable product to my
products that are easy to reuse. I think all target audience.
of features listed above are important, and 7
it is crucial to have them in my product.
SURVEY ANALYSIS 2.0

Answering this question of the survey, about From this data, I can see that about 45% of
62% of people take perfume with them leaving people think that an average price for perfume According to the bar chart, the rate of people social media apps is 95.4%,
the house, while 38.5% do not. Nonetheless, is 100-150Qr. On the other hand, 35.4% of showing that it is the media source that people use most frequently. 24.6% of
my packaging will be designed to be easy to people think that 150-200Qr is a suitable price people check internet websites and only a minor amount of my target audience
carry outside the house and store efficiently as well. Only 20% of people think 70-100Qr is a check TV and newspapers. This suggests that a good way to advertise my
inside the house to satisfy both groups. suitable price for perfume. Therefore, 125Qr to product is through social media apps and some websites as it’s the source that
175Qr is a good range of prices for my product. most of my target audience check.

I included this open-ended question to allow people to respond

based on their complete knowledge without being limited to a
set of options.
As for the results;
13 people have answered that they would consider how long-
lasting the perfume is
2 people mentioned that they would make sure it doesn’t
contain ingredients that are sensitive on skin or may cause allergic
About 55% of people think that Chanel is the This result shows that the large majority
best out of the listed brands. The reason for this
reactions
[67.7%] prefer simple design packaging, while
could be that Chanel features itself by adding 32.3% prefer complex designs. My packaging 4 people explained that they would consider the box shape and
more ancient art connotation & Avantgarde will be designed in a reasonably simple flexibility.
designs on their products. The results also show structure but will also contain a few complex 2 people suggested that they would consider the perfume’s
that 20.3% of people think Giorgi Armani is the areas with more detail. wearability, and whether it stains light color clothing
best brand. This could be because the brand
maintains the aura of a real luxury brand and
has a label that is exclusive to it’s products.

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GRAPHIC Design : Proximity & Visual Hierachy
RESEARCH Emphasis:
A lot of visual weight is given to the most important element that is
illustrating the most important message of the design.
Structure : Balance & Alignment Emphasis can be achieved using larger fonts, placing key element
higher or adding more detail to the specific element; making it stand
out.
Balance: How the elements of a design are distributed through a
layout. Balance doesn’t always have to be symmetrical; it can be Contrast:
asymmetrical as well as radial. The main idea is that similar Having enough contrast between elements makes sure that some of
elements should be connected visually and should be able to them stand out more than others, through using different typefaces.
communicate with the viewer/customer. This applies to font, color and elements. Contrast between dark & light,
contemporary & old-fashioned, large & small are some most used
Negative space: Space that is left empty in a design, normally an concepts.
area between or around elements. This creates a
shape/highlight and adds character to a logo or design. Typography:
The font & typeface used in a specific text makes a visual impact on the
viewer, it is also very important as text-based content is a key to attract
Repetition –of a color/design- : customers and keep them engaged with a product
Using the same color palate/scheme for different applications of Typography is often used to create a hierarchy, to draw customer’s
the product design can be useful when unifying a design and attention to the most information first
making it stronger. Different typefaces are helpful to set the tones of a brand as well as
An example of this could be using the same 4 colors for a represent various moods and effects found in a design. Color of text is an
brand’s logo, packaging and website. important element because, with the use of color, catching the visitor’s
eye becomes a lot easier on a website or product packaging
Grids:
Use of grids when producing a design helps create a clear Logo designs & how they are interpreted:
roadmap to execute an idea in the best way possible. They Circular, round – portray gentleness and playfulness, generally less
can make designs cleaner and easier to adapt by bring intimidating,
organization to the process of creating design and the design Can also be associated with authentic/vintage qualities.
itself. Sharp, angular – Distinctive because of sharp corners, which often show
precision and stability.
Sharp logos tend to be more edgy than circles [no pun intended]
Weight of visual elements: Visual elements of a design Vertical lines – Normally feel powerful and established and are used to
should be proportional, where they are sized and aligned represent strength and superiority.
accordingly. Horizontal lines – Can make a logo feel calm and secure, because they are
grounding. Also used to represent speed & movement.
MATERIAL RESEARCH
WOODS
Description Advantages Disadvantages
Very strong and highly durable Very expensive because of its
TEAK Large tree that occurs in mixed hardwood forests. It has High Resistance to decaying/rotting through bacteria. outstanding features
high oil content, and is used for boat building, yachts, Has a pretty appearance – golden/medium brown color Heavy in comparison with other woods.
[HARDWOOD]
that naturally weathers to a silver-grey tone
and exterior construction. It is in high damn because of
its properties.

Low-durability to non-durable.
SCOTS PINE Widely used in the construction industry and in joinery. Light weight Dull appearance but can be enhanced
Resists shrinking and swelling by painting over it.
[SOFTWOOD] Its also used in the manufacture of telegraph poles, pit
Relatively cheaper than hardwood
props, gate posts & fencing. Easy to work with both hand and machine tools, it glues
and finishes well

Denser than other woods

MDF Medium Density fibreboard is made by breaking down Manufactured wood- Man made so it does not have a Hard to clean
natural grain, reasonably durable & cheap
[HARDWOOD] hardwood/softwood into wood fibres. Its commonly
It is consistent in strength and size
used for furniture, doors and door frames. It can also be Takes paint and glue well as it has a smooth surface
used for decorative projects and packaging material. Less expansion and contractions than natural wood- firm
dimensions

PLASTICS
Description Advantages Disadvantages
Cheap to purchase Hard to recycle as it is non
ACRYLIC transparent thermoplastic often used in sheet form as a Has a reasonable durability to high durability biodegradable
Consists of a wide range of colors Cannot withstand extreme
PLASTIC lightweight or shatter-resistant alternative to glass.
Can be shaped and reformed easily by machine tools temperatures
Easy to re use due to the many ways you can make acrylic Can be easily scratched
into other things

It is used in a variety of applications to include packaging Cheap to purchase It has a high thermal expansion
for consumer products, plastic parts for various Low density in comparison to other plastics coefficient which limits its high
Good fatigue resistant & Good resistant to electricity- temperature applications
POLYPROPENE industries including the automotive industry, special
good electrical insulator Difficult to paint as it has poor
devices like living hinges, and textiles. Its a flexible and Translucent bonding properties
adaptable form of packaging, as well as its very Resistant to moisture & a range of acids and bases
lightweight making it suitable for a portable product. Easily repaired from damage
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MATERIAL RESEARCH II
METALS
Description Advantages Disadvantages
vulnerability to rust
These types of metals are valued based on their tensile power The vast majority of ferrous metals display magnetic properties Heavier than Aluminium and Titanium Alloys
FERROUS and integrity. which make them especially valuable for motive and electrical High cost to finish product
Alloy Steel, Carbon Steel, Cast Iron, Steel, Wrought Iron, usages.
These types of metals are valued based on their tensile power and
integrity.
Cheaper than Non-ferrous metal

Non-ferrous metals that do not bear any iron in their They don’t have any iron in their composition which makes them No Magnetic Attraction
NON-FERROUS composition are copper, aluminium, zinc, tin, gold, and silver. also more rust and friction-resistant limited strength capabilities
They are indicated for use in liquid pipes, gutters, roofs, and cost more than ferrous metals, however the price
external signs. can vary depending on the type of metal
relative high density

OTHER MATERIALS
Description Advantages Disadvantages

CORRUGATED low-cost The maximum weight load for corrugated

BOARD Layered card with crimped structure inside, Used for protecting Very sustainable, and usually is also made from recycled materials packaging is lower than other alternative materials
packaging while being transported and packaging hot foods such Itis lightweight, so it doesn’t add to what is already inside Under extreme pressure or on stacking, Corrugated
as a pizza due to its insulating properties. they can be stored for long periods of time, as longs as they are Cardboard Boxes may get deformed.
away from water Not weatherproof; Cardboard cannot withstand
certain weather conditions like rain or snow

Polymer foams are made up of a solid and gas phase mixed

together to form a foam. This generally happens by combining Light weight Can emit odours and fumes, long exposure to these
POLYMERIC FOAM the two phases too fast for the system to respond in a smooth Good thermal insulation property smells can make people ill.
fashion. High strength per unit weight May absorb water and gradually disintegrate and
The resulting foam has a polymer matrix with either air bubbles Ease of moulding lose their quality of support
or air tunnels incorporated in it, which is known as either closed- Impact strength
cell or open-cell structure. high-energy absorption, and excellent strength/weight ratio

Not very vibrant as photo prints and usually not

Cardstock is a medium weight paper. It comes in a variety of colors, 100% true to colour
It falls between printer paper and cardboard. Can easily be printed on easily, however not on regular printers. Can be very expensive – because of good quality
CARD It is used for paper cards, handmade boxes, etc. Light weight
Can handle hot glue and heavier materials.
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EXISTING PRODUCT ANALYSIS
AESTHETICS ENVIROMENT
The colors of the product are grey and golden,
Fragrances can add to air pollution because
which adds metallic effects to the box. The name of
of their compounds. The making of the
the product “1 million” is written in bold and in a
product could involve killing animals to
different color than the background. The logo is
harvest things used in perfumes. Some
stamped into a metal plate, and swirl patterns are
substances do not degrade when released
shown within the logo that gives a luxury vibe. It
into the environment and are very hard to
has a smoked glass reservoir at the back adding
remove out of water which will cause water
shape to the bottle. “Eau de Toilette” is written on
pollution.
the bottom of the box, showing that it has 5 – 10% The packaging will not decompose easily
essential oils. after being thrown away; the manufacture
will need burning fossil fuels which will lead
The scent of the perfume is range, mint , rose , to release of greenhouse gases into the
cinnamon and dries down to Amber, Patchouli,
environment.
woody notes and leather.. The packaging doesn’t
influence the scent and doesn’t covey the smell of
the perfume.
SAFETY SIZE
FUNCTION It is not easy to break(bottle made of metals), No The product has a couple different
The product is designed to be used as a daily small parts that can be swallowed; like the cap sizes. This dimensions of this specific
component of a people's life for a better and spraying atomizer in other perfume one is 5 x 2.5 x 6.2 inches and weighs
hygienic appearance. products. 12 ounces. It is a decent size for a
The function of the packaging is to provide a The package box has sharp edges, which can perfume, it can be transported and is
place for the product to be sealed in. It is easy to cause small injuries. suitable to fit the hand.
open. It is designed to give a natural scent. The shape of the box is basic, and very
the atomizer to spray the perfume is fixed Some perfumes can cause allergic reactions and cliché. This is because it looks like any
deeply in the top. irritate eyes, the product has a strong scent, typical perfume box on shelves.
health risks are not shown in the package.

MATERIAL CUSTOMER COST

The packaging is made of ‘Corrugated boxes’ The product is aimed at high-class buyers The product is 225QR. The price is quite
material, used for heavier material. It is more than other parts of community. Adults expensive, but the product is a high
shaped as basic cuboids. and younger teenagers are targeted as there quality. The selling price is almost equal
The bottle is made of metal. are not a lot of graphics. as the manufacturing price.

12
EXISTING PRODUCT ANALYSIS II
AESTHETICS ENVIROMENT
The color of the packaging is plain beige, while many might This perfume line works on producing a sustainable product
find this color very dull, I think the color is suitable and gives and packaging.
the brand a sense of luxury and elegance. All ingredients used are “ethically harvested, organic when
A simple and clear typography shows the name of the brand; possible, and sourced with traceability from its native
however, the logo is only shown on the perfume bottle. region” for the purest quality and minimal environmental
There are no graphics on the packaging of the product, thus, stress.
the product may only appeal to people who prefer The perfume brand has a recycle program which highly
minimalistic designs. encourages customers to mail their empty perfume bottles
There is little to no communication with the customer, which back to the company for proper disassembly and recycling
can draw many people away from the product. processing. As a thank you for joining in the efforts to reduce
waste, customers are sent a gift card towards their
next purchase. This is a great way to take care of the
FUNCTION environment, as well as profit the customer.
This packaging aims to minimize the space used when
packaging the product, as well as keeping it very CUSTOMER
sustainable. This product is aimed at customers
The pouch is easy to open and reseal, but it can not be MATERIAL who are looking for products that
stacked on shelves without support of other material. This packaging aims to minimize the space used when packaging are sustainable and environmentally
It can be reused for many other purposes by the user to the product, as well as keeping it very sustainable. friendly. It meets the needs of their
store different things. The pouch is easy to open and reseal, but it can not be stacked customers by minimizing their
The pouch holds the product effectively, in terms of size on shelves without support of other material. carbon print and other effects on the
and proportion, It can be reused for many other purposes by the user to store environment
In contrast, I think the packaging makes the product different things. The design attracts customers who
very prone to accidents and cannot withstand small The pouch holds the product effectively, in terms of size and find minimalistic and simple designs
falls. proportion, appealing.
In contrast, I think the packaging makes the product very prone
to accidents and cannot withstand small falls.
SAFETY
This packaging does not have any sharp edges that may
COST
cause small cuts or injury SIZE
The cap shown is a small part that can be swallowed by The product costs $165.00, which is
children The product holds 50 ML / 1.7 FL. OZ of perfume. equivalent to 600 QR. This price is very
Some perfumes can cause allergic reactions and irritate It is very small in comparison to to other perfume high, so the product is most definitely
eyes, the product has a strong scent, health risks are not products in the market aimed at high-income customers.
clearly shown in the package but may be shown in other
components such as 13
PRODUCT COMPARISION

Aesthetics Bright & vibrant colors, picture of flowers Mix of colors stand out brightly. It has a smaller High – end luxury and metallic effects,
influencing the scent. Eye – catching design. ribbon. Box with the same colors of the product. Fragrance can be viewed upside down or right
The logo is not shown on the bottle side up. The logo is in incorporated into the
bottle.

Cost The price of the fragrance is 60QR. It’s quite a The price of the perfume is QR60. It is an It cost QR145. It’s a pretty high price, but it is
good price because it is affordable for most expensive price for a small product that holds a a good quality product. The cost of
sectors of the community, very limited amount of fragrance. manufacturing is almost the same as selling
price.

Customer The product is mostly aimed on teenage and Aimed at women, pink color and ribbon mostly Aimed at higher class people, it is a gender-
young women. Mostly bought by women to associated with women. neutral product, however, it targets older age
put in handbags. group audience.

Enviroment Toxic chemicals can leach out of plastic, plastic Perfume made of glass which needs less energy Product made of glass which needs less energy
takes a lot of time to decompose  causes to recycle and manufacture, because it’s made of to recycle and manufacture, because it’s made
pollution natural substances. of natural substances

Size 5.1 x 1.4 x 1.4 inches Travel size product, carries 7ml. Good for 2.9 x 1.9 x 5.8 inches
good size to hold a lot of capacity, but can be transport, only carries a small amount of Good for hand size and easy to be applied and
hard to carry around perfume. portable

Safety Edges not sharp, large so it’s not accessible by Has small parts like the cap that could be Cannot be opened easily, very durable type of
children, but cannot be sealed perfectly. swallowed by children, quite easy to break as its glass used.
glass.

Material Container and Cap made of plastic. Glass that is reshaped into a cylinder. Bulb of glass holds the juice, square cap which
also maintains the bottle upside down

Function A body mist, has a pump to spray perfume, a Has a roller ball to be able to apply on the neck a dual-faceted scent for a man or a woman, has
good shape for a hand to hold. and behind the ears without getting into the way a pump to spray perfume, a good shape for a 14
of the face. hand to hold.
NET FEATURES

This figure shows a box that opens This packaging is designed to keep
the lid of the box merged into the This box has almost the same idea
by lifting the lid upwards. The lid
box itself. The lid is slightly bigger as the one before, however, it
has a small pocket that it fits into
so it can fit smoothly into the box takes less space and used for
so it can close. The box looks
without being too small or too other purposes. Normally, for
appealing because of the different
loose. small gifts and chocolates, or to
geometric shape and fits for many
hold small quantity of a specific
purposes.
thing.

This packaging is clearly designed This packaging’s purpose is to hold This packaging is very different,
to be portable and carried around. a small gift in an appealing way. It It’s an irregular geometric shape,
The handle in the box helps the folds up onto a small bag, and the the box is unique and eye
customer carry the box as a bag, use of the rope/string helps catching, so many color designs
and it can also be put away when change the shape and can be put onto the box which will
not needed by being secured onto presentation depending on the attract many customers
the button. function wanted
15
MOOD
BOARD

16
EVALUATION OF RESEARCH
SURVEY & SURVEY ANALYSIS MATERIAL RESEARCH
The survey I conducted was answered by people of my target audience. I
For my material research, I selected a few products that are suitable for
ensured that the right population was being surveyed, by asking about the
different parts of my product. The research clealry outlines the characteristics
users age range, The survey allowed me to generate data that can be
of each material, and the different ways in which it could be used.
transformed into usuable statistics. Statistics are then used to gather targeted
The analysis of each material helped me decide on the range of materials that
results in aim to draw conclusions and make decisions. All decisions made can
I want to use for my product and product packaging, as well as idendtify
then be supported by evidence from the populations responses.
which material is suitable for each purpose in my product.
In conclusion, I am certain that I have
conducted an effective survey that
covers many areas of my packaging &
product manufacture. If there was anything
to improve, I would include a few more
open ended questions, and make my
questions a bit more specific.

PRODUCT ANALYSIS & NET FEATURES

GRAPHIC RESEARCH
Product analysis was a great tool to look at
Other existing products of the same idea or The net and box features is important because it allowed me to look at
product. Analysing products makes it very different ways in which a product can be packaged. It can also bring highlight
Easy to identify good points and fault points to important parts that are not paid attention to normally. This research is
In a single concept idea and design. These essential to be able to find ideas that are new and different than the norm.
Points can then be used when I'm designing my initial box designs; by It also helps to understand how different nets are designed for different
including good points and making sure to avoid the faults identified. outcomes, and to carry out specific functions.

The graphic research I conducted was very helpful as it set a clear idea of the
way the graphics on my product should be laid out. This helps give my
product an identity and effectively communicate with the customer.
The layout and style of graphics vary depending on the way I want my product
to be expressed and viewed; without the graphic research, it would’ve been
very hard to grasp that concept.
I think it the use of the graphic research would enhance the aesthetics and
appearance of my final product. 17
SPECIFICATION
Design Factor Design Point Justification
Function - Box/ 1.1 The packaging should hold the product effectively It is evident by the questionnaire that almost 50% of
1.2 The packaging should be portable and easy to carry around, as well people prioritize a portable product when it comes to
Packaging as an appropriate size to do so. functions of a box. In addition, Most people answered ‘yes’
1.3 The design of the box should be easy to open/reseal when asked if they carry perfume with them when they
1.4 The packaging should be re-usable and as enviromentally friendly leave the house.
as possible. Packages that are easy to reuse means that more people
1.5 The box should be durable enough to withstand small falls and attempt and think of re-using them, which helps protect
protect the items inside. the environment.

Function - Logo 2.1 Present a unique visual representation of the brand & Include a The logo should be brief and creative as its designed to
brief idea of the product. draw interest of potential customers and allow them to
2.2 The Logo should be creative but not too complex look into investing in the product.
2.3 The logo should be suitable for different applications. The logo should look appealing when used in different
2.4 The logo should appeal to the target audience. applications like websites, flyers, advertisements and the
2.5 The logo could merge illustrations of perfume with other relevant product itself.
illustrations to give character to the logo and brand

Aestheics - Box/ 3.1 The box should have elegent, calm colours instead of very bright, Elegant, calm colours give a sense of luxuy; this is evident
vibrant colours. by the questionnaire as vast majority of poeople tend to
Packaging 3.2 Different designs can be engraved/glued on the actual box to prefer neutral and/or sage colours.
enhance its structure. Bold fonts, as evident from previous research, should be
3.3 Include pictures/colours that influence the scent of the product. applied to important information as well as eye-catching
3.4 Bold font used for information on the box. statements. This is to ensure customers can remember the
3.5 The box should include variety of complementary shades of green product.
& brown The colour choice for the box is based on the
questionnaire conducted in section 2

Aesthetics - Logo 4.1 Logo should have a range of colours that are compatible with each Again, evident by research; colors that are not close in
other. contrast; dark and light colours, are compatibe with each
4.2 The logo should include colours that are not close in contrast; other and make each other stand out.
prefrebly sage and earth colours. Simple drawings can be very expressive, as well as
4.3 The logo should have simple drawing rather than very complex effectively communicate with the customer through icons
ones. and pieces of text,they are also easier to recognize and
remember.

Cost of 5.1 The cost of the box should not be a lot more than the Profits are the main aim and shoud be ensured.
manufacturing price. The questionnaire shows that the age group targeted is
Box/Packaging 5.2 The cost of the product box should be a minimum of QR 100 and 15-18 year olds, a vast majority of this age group are
a maximum of QR 200. students andwould only have a part time job, therefore 18
5.3 The cost should be suitable fot the target market. the product should be affordable.
SPECIFICATION
Design Factor Design Point Justification
Customer 6.1 The customers of this product are 15-18 year olds of women This design point is supoorted by my questionnaire;
and men. showing that most of people answering the questions are
6.2 This product must satisfy the customer needs and appeal to around 15-18, thus, it is my target market.
them. Satisfaction of vustomers can drastically increase profits
6.3 The products should be easily accessible. as more people buy the product, and it’s very important to
keep the product line.

Enviroment 7.1 Damage to the enviroment should be minimized during the Making sure damage to the enviroment is minimized is
manufacturing of this product very important, by using the right materials that do not
7.2 A sustainable product to ensure that it is not harmful to contribue to that.
mankind. Ingredients/Chemicals used for the fragnance itself
7.3 Limit the use of electric machinery/ Use machinery more should also be considered.
efficiently Conservation of energy by less energy consumption
7.4 Limit the use of adhesives when applicable.

Size 8.1 The product should be no more than 175mm in length and The questionnaire shows that the product should be easy
90mm in breadth. to carry around. Therefore, my product should consider
8.2 The product should be suitable to be carried in bags or even anthropometric data; like the average hand size of length:
pockets. 183mm and breadth: 84mm.
This as well links to the data showing most people prefer
a portable product, therefore it should be able to fit into
their bags and potentially pockets.

Safety 9.1 The product must have more round edges than sharp ones. Round edges are vital to reduce risk of injury and small
9.2 The product must not contail small parts that can be easily scratches.
swallowed. Light weight products are more comfortable to carry
9.3 The product must not be too heavy to be held. around, which is an essential feature for the customer.
9.4 Health risks should be shown on any part of the package This is to make users with specific allergies aware of the
contents of the fragnance.

Materials – Box/ 10.1 Materials should ensure that the box withstand small falls. This is to keep the box durable, and fit the perfume bottle
10.2 Materials used should hold the product and keep it in place. perfectly.
Packaging 10.3 Apealing materials with good appearance should be used Appealing materials also attract customers, especially if
rather than dull, unattractive ones. they come in different colours or can be painted over
10.4 Characteristics like weight, resistance to water, impact The different properties of card and wood are shown in
strength should be considered. my material research, as well as the relevance of these
10.5 The product may be maufactured out of wood, or simple card. characteristsic when meeting customer’s needs.
19
20
TYPOGRAPHY Amur & Eternal are 2 names that I would choose from for the name of my product

Different arrangement and 3-D Effect;

making it more eye-catching

21
 Outlined letters; cam also have a shadow
effect added.
Simple but attractive

Different cursive typography

Letters are kept simple;

Typefcae looks elegant and proffessional

22
 Perfume cap

Letter E in shape of perfume

bottle;

All caps font;

The word is split into
two and placed
under each other

All lowercase font

23
INNITIAL LOGO DESIGNS

1 2

This logo design incorporates a perfume into a paw print

illustration, this meets specification point 2.1, 2.2 & 2.5. The
bottle is part of the claw prints, shown in a different color
[purple] to stand out, the illustrations are simple and there is
no excessive detail, which meets my specification point 4.3.
Both the colors of purple and brown are compatible with each
other and help the design stand out, as per my specification
point 4.2. Many brands use animals as logos or themes for their brand line. The first
I think this logo meets all my specification points for function idea shows my attempt to merge the perfume bottle illustration into the
and aesthetics except specification point 2.3; this is because face of a leopard.
the logo is very hard to simplify/alter; I think the proportions The logo looked very big, and not suitable for many applications. There
will only fit in a certain way rather than being used for different was a lack of color that made it look very plain and disorganized.
applications and still communicate the same idea.
I developed this logo design to make it more colourful and merge the designs
in a more organized way, as per my specification points 4.1 to 4.3. My
specification point 2.1 states the logo should have a clear representation of
the brand and include a brief idea of the product- this shown because of the
perfume bottle. The perfume bottle is to the right of the leopard face, and the
cap of the bottle is merged into the ear of the leopard, this meets
specification point 2.5, of merging different illustrations. This logo is suitable
for other applications, especially on a website or sticker; meets spec point 2.3.
This box and cap design can be made into a box in the next part of this 24
section.
INNITIAL LOGO DESIGNS
3 4

This logo design shows a perfume bottle taking the shape

of a perfume bottle. The green part represents the
fragrance/fluid inside the perfume bottle. This is a clear This logo design shows a light bulb shining onto a
application of specification point 2.5, The girl and boy perfume bottle. The logo gives the image of a spotlight,
illustration shows the customer that the product is gender which brings the main element [the perfume] to stand
neutral, which presents a unique visual representation of out; clear application of specification point 2.1 and simple
the brand & Include a brief idea of the product drawings; spec point 4.3. The use of different objects
(specification point 2.1). The design of this logo is unique illustrations and putting them together makes it
and different, so it meets my spec points 2.2 and 2.4. appealing to the customer, as per spec point 2.5;
The logo may only be suitable for a circular bottle/box etc, however, they might get the wrong idea of the product at
so it may not fully meet my spec point 2.3. first glance, for example thinking this is a light bulb
The colors of the logo are compatible together and are not product. A way to balance that could be a swap of colors,
so close in contrast. This meets my spec points 4,2 & 4.3. so that red emphasizes the perfume bottle more.
The black color may not be very suitable to use, and The colors used are black and red, they are compatible as
another color could be used instead; thus, it does not fully per spec point 4.1. They are not sage colors, so it doesn’t
meet my specification point 4.1 meet my spec point 4.2,

25
INNITIAL BOX DESIGN 1

26
27
INNITIAL BOX DESIGN 2

28
INNITIAL BOX DESIGN 3

29
INNITIAL BOX DESIGN 4

30
INNITIAL BOX DESIGN 5

31
INNITIAL BOX DESIGN 6

32
INNITIAL BOX DESIGN 7

33
EVALUATION
Aesthetics: The design idea of the box is very unique, there is lots of space for Aesthetics: The product leaves a lot of room for aesthetic. The design of the box
graphics on the inside and outside of the box. The colors of the box are suitable, is simple but different and can stand out in shelves. The lid is fitted in a different
as per my specification point 3.5. way the norm, I personally think this box is very unique. This meets my
specification points 3.4 & 3.5.

Function and customer: I think there is lots of space wasted, so product is not held Function and customer: The product is easily accesible as only lid is removed, as
effectively; thus; this box does not meet my spec point 1.1. The size of box is small per my specification point 1.3. The product is easy to carry around, as it can fit
so its portable; as per my spec point 1.2 “The packaging should be portable and into purses/bags; this meets my spec point 1.2. It also meets my specification
easy to carry around, as well as an appropriate size to do so”. point 1.4, as It can be re-used as a storage component. The tray helps hold the
The packaging can be displayed vertically and horizontally. This meets my spec bottle effectively and keeps it in place, as per spec point 1.1.
point 1.4, as the product can be used for display by customer and shop. The
product is not easily accessed in comparision with other box designs, thus, it does
not fully meet my spec point 6.2. Safety and Material: The box contains has round edges making it safe, as per
spec point 9.1. No small parts that can be easily swallowed, which meets my
Safety and Material: Lots of space wasted as the product is very small in specififaction point 9.2 Range of materials can be used; glass for the bottle,
comparision to the packaging. Box A of this design has sharp edges, which does card/paper for buisness card and plastic/curragated box/card for box. Tray can eb
not meet spec point 9.1. however, Box B has less use of sharp edges. The cap of 3-d printed, or vaccum formed using a mold of plastic. As per my specification
the bottle is very small and can be easily swallowed. A range of materials can be point 9.3, these materials are lightweight so the box will be easy to carry and not
used; glass for the bottle, card/paper for buisness card and plastic/curragated heavy.
box/card for box. As per my specification point 9.3, these materials are lightweight
so the box will be easy to carry and not heavy.

1 3
Aesthetics: The space for graphics is very small because of dice design on the box, Aesthetics: The design of the box is unique and very different, there is losts of
however, the logo can be incorprated into one of circles, as per my spec point 3.3. room for aesthetics on the box, and it is made of one part only. The tray or base
The 3-D circle enhance the appearance of the box and give it an appealing effect, that holds the bottle is embodied in the net of the box and is not a different part
this meets my specification point 3.2. of itself. The colors of the box are brown/green as per spec point 3.5

Function and customer: The product may not be easily accesed, especially if
Function and customer: The base tray helps hold the product effectively, as per there is no flat surface or table to place the box on, thus, it does not really meet
my spec point 1.1. No space is wasted as the perfume bottle is only a bit smaller my specification point The box is not very reusable by the customer, howvever, it
than the box. The box can be re-used as a decoration in houses or work spaces, can be used to display the product itself in shops. This partially meets my spec
which meets my specification point 1.4. The design of the cap makes it easy to point 1.4. The tray or base holds the bottle effectively, as per my specification
open/close the box, as per my spec point 1.3. point 1.1.

Safety and Material: The product has sharp edges that can cause small cuts, thus, Safety and Material: The edges of the box are sharp, and it is quite hard to
this does not meet my spec point 9.1. Range of materials can be used; glass for change them to round edges,so the box does not meet my spec point 9.1. Range
the bottle, card/paper for buisness card and plastic/curragated box/card for box. of materials can be used; glass for the bottle, card/paper for buisness card and
The circles of the dice design can be made of card, vaccum formed plastic or 3-D plastic/curragated box/card for box.
printed. . As per my specification point 9.3, these materials are lightweight so the A piece of shaped polymeric foam can be placed to hold the perfume bottle
34
2 4
box will be easy to carry and not heavy. better.
EVALUATION
Aesthetics: There is loads of room of creativity and aesthetics, the way that the Aesthetics: Box 6 has a cuboid shape, however, it has a different shape lid that fit
illustration is split in half when box is opened then joins up togetehr when its into the base of the box.
closed is very appealing, as per my sepc point 3.3.

Function and customer: The box holds two perfume bottles, this would be very Function and customer: The product is easily accessible by the customer, as per
sitable for someone who is travelling or spending very long times away from spec point 6.3. It is easy to open and close the box, and it can easily be carried
home, this meets specification point 1.2. It can also be used as a storage around, so it meets spec point 1.2 and 1.3. The box can again be re-used a
component, as per specification point 1.4. The box is fairly easy to open and storage component.
reseal, and meets most of the requirements of the customer without taking up so
much space. This meets specification point 1.3.

Safety and Material: Sharp edges, so it does not meet spec point 9.1. Safety and Material: The box has many sharp edges, especially on sides of the lid
Range of materials can be used; glass for the bottle, card/paper for buisness card of the box, so it doesn’t meet spec point 9.1 Range of materials can be used;
and plastic/curragated box/card for box. glass for the bottle, card/paper for buisness card and plastic/curragated box/card
As per my specification point 9.3, these materials are lightweight so the box will for box. As per my specification point 9.3, these materials are lightweight so the
be easy to carry and not heavy. box will be easy to carry and not heavy.

5 6
Aesthetics:The box looks very apealing at first glance, the circular space allows the
perfume to be displayed on the box when its open; (this could be on store
shelves)

Function and customer: The box holds the product effectively, as per spec point
1.1. The box is closed securely because of the button and elastic band, it can be
easily closed and opened,as per spec point 1.3. The box is a small size and can
easily fit into purses/bags, this meets specification point 1.2.

Safety and Material: Again many sharp edges on the box, small parts like the
button can fall off if not placed properly. The box does not meet my specification
points 9.1 & 9.2 for safety;
As per my specification point 9.3, these materials are lightweight so the box will
35
7
be easy to carry and not heavy.
36
CAD LOGO DEVOLOPMENT LOGO 1 Software used-
Adobe Illustrator

Ellipses drawn on the circle parts of the paw End result after tracing over original drawing
Layer 1; drawing of logo & Layer 2
print, Bottom part of logo drawn using pen Layer 1- not seen
where logo is illustrated
Layer 1 is locked so that it can be tool;
used traced over Then, both modiefied and curved using
cultivating tools to form different shapes
Improved parts of logo using Parts of the logo rearranged to form
cultivating tool, to enhance an organized & compilled logo.
its appearance & figure.

Isolation Mode applied on the logo to separate Using different colours that are not too close in
componenets, so they can be coloured contrast, to allow logo to stand out
Purple and Brown colours

Color schemes inserted

from web browser used White Space
in the colour of the logo: making an effect

Modified to enhance
appearance of logo
37
CAD LOGO DEVOLOPMENT LOGO 2 Software used-
Adobe Illustrator

4. Throughtout the process. I hide

the first layer to view the progress
of my logo on later 2

1. I made a quick 2. On illustrator, Ive made two 3. As layer 1 is locked, ive

sketch of the logo layers to work on. Layer 1 which has traced over my drawing using
design as a refrence my sketch, its locked so that it can the pen tool to make straight
that I can work against, be traced over. lines and the cumulative to
I scanned the sketch Layer 2 is where my logo will be make any curves and indents.
and imported it onto illustrated.
my desktop

5. Progress of sketching the different parts of the logo

design

6. Then I imported a colour scheme of different shades of

brown to use,
The colours I chose are not close in contrast and form an
appealing effect when used together
7. I used a golden colour to
make it stand out and keep the
design clear

38
CAD LOGO DEVOLOPMENT LOGO 3 Software used-
Adobe Illustrator

1. I made a quick sketch of the logo 2. Then I used layers to sketch over my 3. Because i wasn’t sure which colours
design as a refrence that I can work logo design and make a clear outline compliment this design , I decdied to fill
against, I scanned the sketch and the entire illustration with a black colour.
imported it onto my desktop

4. I then modified the edges of the To be fair, I did try to atleast change the colour of the torch first,
perfume bottle illustration to make round but that didn’t work our so I decided to stick with a black
edges illustartion before I added any colour

6. Here, I experimented with a few 7. Finally, I “sent” the ellipse shape to

colours that are complimentary to each the back of the page, so that the bottle
other, until I found colours that are illustration is infront, making a shadow
complimentary to each other and work effect.
well together. 39
PROGRESS & PAPER MODELS – TRIAL AND ERROR

This is the initial net of the hexagonal box design in

section 3.
After photocopying the net assembling it, I realized
that the only way to get round edges is to change
the structure of the net;

This is the developed net of this design,

where the net has the same idea of a
net of a cylinder.

On the right is my developed net assembled,

showing the model with round edges.
In comparison to the model on the left
40
 PROGRESS Software used-
Adobe Illustrator

I drew two hexagons – with Then drew the rectangle in I then formed the hexagon shape of the
the desired measurements The middle of the ner box, and added the flaps.

I then imported different

colour schemes, and
then experimented with
the colours

I also imported the logo, and removed I then imported a font that I wanted to Here I placed the elements I had so far
the parts that I did not want in my box work with for my typings
design

I then worked on the cards of thr box I was happy with the brown colour,
and tried out different colours then I started to add different parts of 41
the card like the logo and text.
FINAL BOX DESIGN
Not To Scale

7 cm
12.5cm 7 cm

12.5 cm

7 cm
3.5cm 7 cm

3.5cm

24.5cm 17.5cm

I have chosen Box Design 3 because it fits

I have chosen this logo for my box design, my specification points the most, its very
however I changed it up top fit the mood different and unique.
and aesthetic. I changed the the color of the I’ve used two shades of green on the sides
outline of the girl and boy illustration to of my box, and the brown color on the logo
white and removed the bottle outline
around the bottle.
42
MODELLING

After printing the net, I folded all the flaps up

and assembled the net together using glue.

The modelling process is very important when manufacturing process as it allows the manufacturer to
test the product at hand and can check If a product is fit for purpose before spending large amounts of money
on mass production. Thus, that then further allows the manufacturer to plan the cost, quantities, and
materials, as well as allow a designer to physically handle a design and view from all sides.
Changes to the design or product net can be made quickly and easily, for example, improvement
in aesthetics and function can be made before production starts.
While most models are scaled down when being produced, I haven’t done that in my modelling process. This
is because my product is small and does not need to be scaled down when modelled.

After putting everything together, I

made a few notes of improvements to
make for my final design

This part of the box is open upwards,

instead of folded around the round edge.
My improvement will be adding more
flaps to that part of the net in order to be
This is a model of my tray that fits inside the box and
able to fold it around that corner.
holds the perfume in place;
The purpose of the model was to finalize the
dimensions of the tray, so that it can be 3-D printed.
There is a small space between the sides of Tape was used for this model, to reduce the use of glue
the box at the round corners. This is and adhesives.
because the space is too small for any flaps.
A solution for this is small triangled flaps The tray seems to be quite loose on the box. My
that cover this small area; the more triangle improvement is adding a few mm to the measurement
flaps the better the edges will be secured of the width when manufacturing the final tray.
The height of the tray can also be reduced a few mm so
it can look more appealing 43
FINAL DESIGN- MORE DETAILS
Not To Scale

6cm

Perfume bottle- Design of back side

1.5cm 1cm

3cm

10cm

1.5cm 3.5cm
Box base tray
6cm Ingredients:
Acetyl Cedrene, Ambrettolide, Ambroxide, Benzyl
Benzoate, Bergamot Oil, Cedarwood Oil, Cosmone,
Dipropylene Glycol, Ethyl Linalool, Ethylene
Brassylate, Ionone Beta, Iso E Super, Lavender Oil,

Alcohol Denat.*, Water ((Aqua) Eau),

**Fragrance (Parfum), Citral, d-Limo -
nene, Farnesol, Linalool
1.5cm
7cm

TRAY TO HOLD PERFUME BOTTLE DESIGN OF PERFUME BOTTLE MODEL

[back]
44
MATERIAL TESTING
From 1 to 5, How easy was it
CRUMPLE TEST: WATER RESISTANCE TEST: TEAR TEST: to tear each material?
Very permeable,
Easiest material water absorbed 5 - very easy to
to crumble, does very quickly and tear
not return to easily, material is
shape now fragile and
can tear/rip up.
Paper

Best surface,
Quite easy to
impermeable. No
crumble, forms 2 – it was
water went
creases and folds very hardest to tear
through and shape
easily, overall better with the same
remained
than papers. impact
unchanged.
Aluminium foil package (Silver
foil container)
Better than paper but
worse than 3 – it was hard
Hardest to crumble, Foil package , material
only folds on “lines”, it to tear with the
absorbs the water and same impact
can go back to shape changes color(gets
however the creases darker), it becomes a bit
remain. more fragile and easier
to bend.
Corrugated Box
4 – it was
The card shares the harder than
Easier than paper same reaction as paper, paper to tear
but harder than foil except less water is but easier than
package, it can absorbed, the card card and foil
crumble up and becomes a bit more package
does not return to fragile and bends easier.
shape.
Card
Conclusion: The aluminum foil package was the Conclusion: As shown, corrugated box and
best at resisting water; then corrugated box and aluminum foil package showed the best
Conclusion: Corrugated card and card were
card. The thing I didn’t like about corrugated box is resistant to tearing;
the at crumble test conducted, the results
that the color changes which makes it appearance However, as an end conclusion; I think card is 45
were the clearest with least creases
dull. most suitable for my product.
46
PRODUCTION PLAN
Complete the process of making the
Import the file into Cura
stickers

Do all the parts

Design the net of the box base and lid using No
a CAD software [Adobe Illustrator] asseble at the Save as DXF Pasckage the stickers using envelope
correct angles paper and string/yarn
and shape ?

Export the file to 3D printer

Design the net of perfume bottle with
Visual check- Are Yes desired measurements
the
measurements & Fit the desired colour into 3D printer
No dimensions Stick and assemble the parts using glue
accurate?

Print and assemble the net and parts

3-D print the tray
of the perfume bottle model
Yes

Design the aesthetics of the box on the No

net Is the box held
strong?
No Place the model perfume bottle into
Use superglue Does the tray fit
the tray
to glue the parts perfectly into the
together box
Aesthetics &
Color check –
Does the design
No allign with design
points of Design the tray of the box on a CAM Yes
specification? software; fusion360 No Does the model
bottle fit
perfectly into the
Design the brand sticker on Graphtec
tray?
Yes pro studio

Print the different parts of the box on

card
Are the
dimensions and Yes
measurements
No
correct?
No Are the
Cut the net to size using dimensions Fit all the parts together, and place the
siscorrs/cutting knife correct? lid on the box

Yes

Fold the nets of parts of the box and Save the file as SFL Yes
crease the flaps 47
Send order to vinyl cutter
ORTHOGRAPHIC PROGECTION

48
ISOMETRIC DRAWING

49
 Not To Scale

7 cm
12.5cm 7 cm

12.5 cm

7 cm
3.5cm 7 cm

3.5cm

24.5cm 17.5cm

50
CUTTING LIST
Not To Scale

ILLUSTRATION TO
STICK ON BOTTLE
5.5cm
Main Ingredients:
Acetyl Cedrene, Ambrettolide, Ambroxide,
Bergamot Oil, Ethyl Linalool, Ethylene Brassylate,
Ionone Beta, Lavender Oil, Linalyl Acetate,, 2.5cm
LID
Patchouli Oil, (Sandalwood Oil), Triethyl Citrate,
Vetiver Oil
BASE
(on the back of the box)

INGREDIENTS
STICKER

Main Ingredients:
Acetyl Cedrene, Ambrettolide, Ambroxide, Bergamot Oil,
Ethyl Linalool, Ethylene Brassylate, Ionone Beta,
Lavender Oil, Linalyl Acetate,, Patchouli Oil, (Sandalwood
Oil), Triethyl Citrate, Vetiver Oil 3.5cm
6cm

6.5cm 6cm

(on perfume bottle)

4cm v 1cm

7.5cm v
v v v
v
4cm 3cm
1.5 cm
1.5 cm
PERFUME BOTTLE CAP
4cm PERFUME BOTTLE
51
BUISNESS CARDS
 TOOLS

Vinyl cutter - used to make

stickers

MATERIALS 3-D Printer- used to Scissors – to cut most

print the tray of the box. printouts of paper and
card.
1. Paper Card
2. Sticker paper
3. Envelope A2/A3 Printer – used to print
out the net of the box & lid, as
4. String well as cards
5. Black Marker

Supergiue-
Tape – to assemble model mainly used to
Blade- used to cut small components stick card
pieces of card and stickers.
together.

Placed on surface when using the balde to 52

prevent creating marks on the table
MANUFACTURING LOG
BASE OF THE BOX BUISNESS CARDS

1 2 1
LID OF THE BOX I printed the
buisness cards on
1 2 card, however, a
slip in the printed
caused unclear
and lined pictures.
The colours were
very faded, and
not printed
correctly.

First, I printed the net

of my lid.
Then I cut the around the
borders of the net.
Here I printed the net of the
box(base) and I have vaguely
Then I cut the parts using a
guillotine to get more
2
There was a mistake in the cut around the very outer lines accurate/straight lines.
net, where the flaps were not of the net.
outlined/drawn. However, I then reprinted the
instead of printing the net cards again until the
again, I decided to physically
draw the flaps out. 3 4 quality was perfect.

3 4

3
Then I used superglue to I then cut them
assemble the net of the lid, The very tiny parts of this ne
This is how my Here, I assembled the lid to out into shape
would not be perfectly cut
final lid looked form the box using superglue. using scissors.
using a scissor or cutter, so I
like. used a blade and cutting mat
for the small triangle flaps that
fold up to the round courners.
MANUFACTURING LOG II
STICKERS:
Vinyl cutter cutting stickers.

First I imported the sticker

picture into Graptec Pro
Studio.

Here Ive cut through the parts of the of the paper, then
peeled out that part and left a white outline.

Then, I changed my file type from pdf to jpg, in order to

autotrace and outline the sticker design. Then I peeled out the
more tiny details of the
sticker.
Ive used cut/plot to
finalize the design and
move onto the
maunufacture
software.
Here, covering the stickers
with tape which allows the
user to peel out and transfer
the sticker onto a surface.
Then, i checked if the dimensions were
accurate and if the shape was
proportional. Finally, I cut the stickers into
shape and they were all
done.

Finally, I made various copies of the

sticker on the same paper; so less paper
is wasted. Here is an application of my sticker on a
Then, I “sent” an order to the vinly laptop. The stickers help advertise my 54
cutter to start the cutting process> product and bring it to a wider audience.
MANUFACTURING LOG III
TRAY HOLDING PERFUME BOTTLE
STICKERS WRAPPING:
BOTTLE: MODEL:

I drew out the net of

Here, I exported my the perfume bottle
file onto the 3-D model, then
printer to start my assembled using
process. glue.

Here, I used a empty envolope to draw

out a net to package/wrap the stickers
I also drew and cut
out the net of the lid
of the perfume
bottle, and
assembled it the
same way.
Process of printing
tray using CAM.

Then I cut an
illustration and the
information sticker I then folded the net and placed the
to stick them onto net and placed sickers inside.
the perfume bottle

Final tray placed

inside the box. I did
not glue the tray
because 1, it fits
perfectly fine, and 2,
to make it removable
for the user in order Finally, I put all the
to re-use the box as previous parts
a storage component together using a glue
stick. Then I used a peice of string to make a ribbon
shape that holds all parts together. 55
GRANTT CHART
Plan Sep Oct Nov Dec Jan Feb Mar Apr May June July Sep Oct Nov Dec Jan Feb Mar
‘19 ‘19 ‘19 ‘19 ‘20 ‘20 ‘20 ‘20 ‘20 ‘20 & ‘20 ‘20 ‘20 ‘20 ‘21 ‘21 ‘21
Aug
‘20
Actual
progres

Section
1

Section
2

Section
3

Section
4

Section
5

Section
6

Section
7
56
57
FINAL PRODUCT

58
59
Product inside of a bag

60
61
CUSTOMER FEEDBACK

70% of people answering think the box was very appealing to them. The other 30% give it a 4 out 5. 80% of people think that the box did a good job conveying the idea, theme and scent of the perfume.
Overall, this shows that the appearance of the box was great. Only 20% think otherwise.

Most people think the cost was suitable, however, some [43%] think that it could be improved and
Half of the people, think it was very accesible and easy to reach for. 40%
made more suitable.
would give accessibility a 4 out of 5, and 10% think that it is just fine.

Most people, 50%, would say that the box earns a 4 out of 5 when it comes to how portable it is, 30% There is 80% and above chance that everyone answering the questionnaire would recommend the
think it is excellent when it comes to that area and only one person thinks that the box is not at all product to a family member/friend. This shows that the product can easily gain publicity.
suitable for carrying around.

Vast majority of people think that the information is delievered effectively, only 20% would say that
nto all information was delivered Lastly, most people think the box holds the product in place preoperly but can be slightly changed to
improve its functionality. 62
CUSTOMER FEEDBACK

10 people said that the color scheme was the One answer was ”the stand/piece that carries the 10 people said that the color scheme was the
most attractive part perfume’ which can be improved by making it a most attractive part
4 people said the logo different color 4 people said the logo
14 people said the design and shape of the A few people said the back of the box, this could 14 people said the design and shape of the box
box be improved by adding more
elements/illustrations
63
EVALUATION AGAINST SPECIFICATION
Design Factor Design Point Comparision: Is the point met in final design?

Function - Box/ 1.1 The packaging should hold the product effectively Point met; The tray manufactured holds the product effectively
Packaging 1.2 The packaging should be portable and easy to carry around, as well as an appropriate size Point met; the box is to a suitable sixe and can fit into handbags/small bags
to do so. Point met; the lid of the box makes it easy to open & reseal
1.3 The design of the box should be easy to open/reseal Point not fully met; the packaging is indeed reusable, as can be used as a storage component, however, lots
1.4 The packaging should be re-usable and as enviromentally friendly as possible. of the manufacturing processes are not very enviromentally friendly.
1.5 The box should be durable enough to withstand small falls and protect the items inside. Point met; I think the card and the tray do make the box durable. That doesn’t exclude the fact that it
would be more durable if made of wood/plastic.

Function - Logo 2.1 Present a unique visual representation of the brand & Include a brief idea of the product. Point met; The logo shows that the product is gender-neutral.
2.2 The Logo should be creative but not too complex Point met
2.3 The logo should be suitable for different applications. Point met; I have made my logo into stickers and have also placed it in business cards. The logo has good
2.4 The logo should appeal to the target audience. proportions and can be used for other applications such as a a website or a flyer.
Point met; as evident by final questionnaire.

Aestheics - Box/ Packaging 3.1 The box should have elegent, calm colours instead of very bright, vibrant colours. Point met; the box has a sge green colour
3.2 Different designs can be engraved/glued on the actual box to enhance its structure. Point not met; no extra designs have been glued or engraved on the box
3.3 Include pictures/colours that influence the scent of the 3.5 The box should include variety Point met; the green colours influences the mint flavor of the perfume.
of complementary shades of green & brown Point met; bold font used for the name of the product and aesthetics.
Point met.

Aesthetics - Logo 4.1 Logo should have a range of colours that are compatible with each other. Point not fully met; the logo has been modified to only consist of brown colour and white outline
4.2 The logo should include colours that are not close in contrast; prefrebly sage and earth Point met
colours.
4.3 The logo should have simple drawing rather than very complex ones. Point met; the illustration of the logo was simplified into an icon/vector without changing the meaning or
message

Cost of Box/Packaging 5.1 The cost of the box should not be a lot more than the manufacturing price. Point met
5.2 The cost of the product box should be a minimum of QR 100 and a maximum of QR 200. Point met; the price of the product is 110 QR
5.3 The cost should be suitable fot the target market. Point not fully met; this is evident by my final questionnaire as many people said that the price is not
suitable and could be lowered

Customer 6.1 The customers of this product are 15-18 year olds of women and men. Point met;
6.2 This product must satisfy the customer needs and appeal to them. Point met; This is also supported by my final questionnaire as vast majority of people have found the box
very appealing.

Enviroment 7.1 Damage to the enviroment should be minimized during the manufacturing of this product Point not fully met; use of machinery and excessive printing on paper.
7.2 A sustainable product to ensure that it is not harmful to mankind. Point met
7.3 Limit the use of electric machinery/ Use machinery more efficiently Point met
7.4 Limit the use of adhesives when applicable. Point not fully met; glue has been used to assemble most parts of the product

Size 8.1 The product should be no more than 6.8 inches in length and 3.3 inches in breadth. Point met;
8.2 The product should be suitable to be carried in bags or even pockets. Point met;

Safety 9.1 The product must have more round edges than sharp ones. Point met;
9.2 The product must not contail small parts that can be easily swallowed. Point not met; the cap of the perfume bottle
9.3 The product must not be too heavy to be held. Point met
9.4 Health risks should be shown on any part of the package Point met; health risk of allergy was not shown, however, I believe there is no chemicals used that cause
any common allergies,

Materials – Box/ 10.1 Materials should ensure that the box withstand small falls. Point met;
Packaging 10.2 Materials used should hold the product and keep it in place. Point met; Use of a tray to keep hold of the perfume bottle
10.3 Apealing materials with good appearance should be used rather than dull, unattractive Point met; cardstock used as it can easily be printed on
ones. Point met; as evident by material testing
10.4 Characteristics like weight, resistance to water, impact strength should be considered. Point met; card was chosen as wood and machinery to manufacture it were not available.
10.5 The product may be maufactured out of wood, or simple card.

64
TESTING

Specification point 1.2. The

packaging should be portable
and easy to carry around, as well
as an appropriate size to do so:
Specification point 8.2. The
product should be suitable to be
carried in bags or even pockets:
The product fits into a variety of
bags of different sizes, thus, its
good for carrying around.

Specification point 8.1. The product should be no

more than 175mm in length and 90mm in breadth:
The package is suitable for hand size and can be
carried with comfort. The cards and other
componenets of the box are also a suitable size, thus,
the box meets this specicification point.

Specification point 6.3 The

products should be easily
Specification point 1.3 The design accessible.
of the box should be easy to The product is easily
open/reseal: accessed by the customer,
The box is easy to open and close the space between the
because only the lid is removed components allows the
and placed back. bottle to be removed easily.
One downside is that the lid can
easily slip and might need to be
more secure.

65
FUTURE MODIFICATIONS
First Modification: Third Modification:
Redesigning of the tray by making Scale down the box and make its
the opening fit the perfume bottle shape slightly smaller to reduce the
exactly, with no empty spaces on amount of space and material
the side like the ones shown on the wasted.
picture.
This allows the perfume product to
be well placed and held more Fourth Modification:
securely. A proposed idea is to
increase how secure the
lid is by adding a clip, or
using a button and a
elastic band. Then adding
a small handle on the top
Second Modification: of the box to help make it
more functionable
Instead of loosely placing the
buisness. Acrds on the box,
another thin cuboid “hole” can
be manufactured on the tray to
FIfth Modification:
hold the cards with the
perfume. This also helps them Referring to the same photo on the left, a good improvment
stay more securely as there would be adding colour and graphics to the inside of the
won’t be a chance they fall out box.
as soon as the box is opened. Also adding a perfume icon or picture on the front box to
clearly show that it is a perfume brand.

Sixth Modification:
Change the shape of the perfume bottle to a hexagonal shape bottle
to fit the theme of the box and its components.
Make the perfume bottle more colourful/appealing.
66