Volume 9, Issue 3, March – 2024 International Journal of Innovative Science and Research Technology

ISSN No:-2456-2165 https://doi.org/10.38124/ijisrt/IJISRT24MAR253

Insightsphere: Social Analytics Command Center

S. Prakash1; S. Nirmala Sugirtha Rajini2
PG Student1; Professor2
Department of Computer Application,
Dr.MGR Educational and Research Institute Chennai-600095

Abstract:- The Social Media Command Center is a Social media has become a part of many people around
complex program designed to monitor and analyze user the world. Businesses also use it to facilitate communication
activity on various social media platforms. The innovative with customers and enjoy the benefits of communication. As
tool includes sentiment analysis to measure user social media platforms and users grow, so does the need for
sentiment and sentiment. One of its main features is the businesses to monitor, capture, analyze, and report on the data
ability to disable unwanted features, allowing you to generated by these platforms. The current paper presents
access content and communications. The system uses social network analysis (SMA) techniques with online
sentiment analysis to identify and correct harmful or marketing applications. Identify the different stages of the
counterproductive user behavior to create a better and SMA process integrating online marketing strategies,
more manageable online environment. This allows the challenges, and opportunities [3].
system to distinguish between positive, negative, and
neutral emotions. The plug-in feature is a special feature Today, the relationship between an e-commerce site and
of the Command Center that allows administrators to a social media site has become more blurred. Most e-
disable or block user actions based on arbitrary commerce sites support logging in with social media sites like
diagnostic results. For example, if the analysis finds that Google+, Facebook, and Twitter. The user can also post a link
there is no offensive or harmful content, the system can to the online store page of the purchased product on social
automatically take steps to reduce the impact by media.[4].
removing or reducing the scope of that content.
Command Center also offers dashboards and reports that The social network has gained remarkable attention in
provide deep insights into social media trends, user the last decade. Accessing social network sites such as
behavior, and sentiment patterns. This helps Twitter, Facebook LinkedIn, and Google+ through the
organizations make decisions, improve community internet and Web 2.0 technologies has become more
management, and maintain a better online environment. affordable. People are becoming more interested in and
relying on social networks for information, news, and
Keywords:- Social Media Monitoring, Data Visualization, opinions of other users on diverse subject matters.[5].
Sentiment Analysis, KPI Tracking, Predictive Analytics,
Multiplatform Integration, Workflow Optimization, II. LITERATURE SURVEY
Collaboration Tools, Scalability, Real-Time Analytics, Trend
Analysis, Social Listening, Reporting Tools. According to Mayur Wankhade et al.,(2022),the growth
of social networking sites has spawned several fields
I. INTRODUCTION dedicated to obtaining the information needed to analyze
these networks and their content. Sentiment analysis focuses
Social media allows people to freely interact with others on deriving the emotions conveyed by a text from its content.
and provides a variety of ways for marketers to reach and Sentiment analysis is a branch of NLP, and because of its long
communicate with consumers. Considering the many ways and illustrious history of public opinion decision-making,
social media affects people and businesses, the authors focus there must have been some early works on it [[6].
on where they believe the future of social media lies when
considering the issues and issues related to commerce [1]. According to Zulfadzli Drus et al., (2019) it has two
main methods have been identified for sentiment analysis,
Consumers use digital media to educate themselves which are a machine-learning approach and a lexicon-based
about topics, personalities, brands, products, and services, approach. The machine learning approach uses algorithms to
and value various new online information sources initiated, extract and identify opinions from the data, \while the
created, and disseminated through social media. The vocabulary-based approach works by counting positive and
importance of social media in business is growing at a rapid negative words associated with the data. Researchers have
rate. Due to the huge growth in the use of social media, every developed a new efficient and accurate model to analyze
organization is managing excellent and comprehensive social emotions[7].
media platforms or channels in the best way for business
growth [2].

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Volume 9, Issue 3, March – 2024 International Journal of Innovative Science and Research Technology
ISSN No:-2456-2165 https://doi.org/10.38124/ijisrt/IJISRT24MAR253

Kathy R Fitzpatrick et al., (2022) say that the study is social interaction data. I proposed a probabilistic language
among the first to provide empirical evidence of how model that combines the content-based algorithm and the Q-
companies are using social media analytics to enhance public gram technique. By analyzing this pattern, it identifies
relations. The findings revealed that although CCOs perceive stressed users. Based on this, the user’s behavior level will be
social media analytics as strategically important to the displayed on his account. While the Social Analytics
advancement of public relations, the use of social media data Command Center provides valuable information and
is slowed by challenges associated with building SMA features, it is not without its drawbacks. Here are some
capacity.[8]. potential disadvantages associated with such systems:

Bilal Abu-Salih(2021) et al., say that the emergence of A. Complex Usage:

online social media services has made a qualitative leap and Setting up and designing a social media analytics
brought profound changes to various aspects of human, command center can be complex and resource-rich, requiring
cultural, intellectual, and social life. Therefore, analyzing the both social media analytics ability and specialized
flow of social data content is necessary to enhance business implementation.
practices, augment brand awareness, develop insights on
target markets, detect and identify positive and negative B. Data Protection Issues:
customer sentiments, etc [9]. The collection and examination of social media
information may raise information protection issues.
According to GM Shahariar et al., (2019), if you want Guaranteeing compliance with information security
to buy products from online sites today without getting directions and getting client assent for information handling
scammed, you need a solid and reliable system to see site is essential.
reviews. There are many sites online that offer opportunities
to post reviews, which creates room for paid fake reviews or C. Dependency on Outside APIs:
fake reviews. [10]. The usefulness of the Social Analytics Command Center
is frequently subordinate to the accessibility and unwavering
III. PROPOSED SYSTEM quality of outside APIs given by social media stages. Changes
to these APIs may influence framework execution.
In this work, I introduced a system to detect the state of
users’ psychological behavior based on user invitations, D. Customizable Cautions:
updates, events, status, etc. and users’ social interactions. Use Users can set custom cautions and notices based on
real social media data as a base. I study the relationship particular criteria, such as sudden notices, disposition swings,
between the psychological state of users and social or events of predefined catchphrases. This permits you to
communication behavior. Use all user tweet content and rapidly respond to developing patterns or potential problems.

Fig 1: Flow Chart of the Proposed System

IV. EXPLANATION guide the development of effective marketing strategies and

help them stay abreast of market trends. Effective community
A social analytics command center with robust management is achieved when the control center identifies
sentiment analysis capabilities offers countless benefits for and addresses problems in online communities, promoting a
organizations navigating the dynamic social media positive user environment.
landscape. Insights from sentiment analysis empower
organizations to make informed and informed decisions that

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Volume 9, Issue 3, March – 2024 International Journal of Innovative Science and Research Technology
ISSN No:-2456-2165 https://doi.org/10.38124/ijisrt/IJISRT24MAR253

V. MODULES issues promptly, and optimize the performance of the

command center. Overall, the admin module plays a pivotal
In this paper, I have introduced two modules: role in ensuring the seamless functioning, security, and
continual improvement of the sentiment analysis command
A. Admin Module: center.
The client administration module is a critical component
within the command center, providing administrators with the B. User Module:
ability to efficiently manage user accounts. This includes The dashboard access provides users with a
tasks such as creating new users, assigning roles, and granting comprehensive platform featuring visualizations like charts
permissions based on specific responsibilities within the and graphs, offering a quick overview of social sentiment.
system. Furthermore, the configuration settings feature The real-time monitoring feature ensures users stay abreast of
empowers administrators to tailor and personalize the overall the latest sentiment trends, with instant notifications for
settings of the command center. This encompasses the critical events. Customization options in the user module
configuration of data sources, parameters for sentiment empower individuals to tailor their view by selecting specific
analysis, and system preferences, allowing for a customized data sources, sentiment categories, and timeframes for
and adaptable user experience. analysis, aligning with their unique interests or focus areas.
Historical analysis tools enable users to delve into trends and
In terms of security controls, administrators wield patterns over time, providing deeper insights into audience
essential tools to ensure the protection of sensitive data. They sentiments. Admin-configured alert notifications keep users
can manage encryption protocols and implement access- informed of significant sentiment changes or mentions
control policies to safeguard the integrity of the system. The requiring attention. The feedback submission feature allows
emphasis on security underscores the commitment to users to contribute to the improvement of the sentiment
maintaining the confidentiality and privacy of critical analysis model over time by providing input on accuracy.
information within the command center. Additionally, the user module may offer a competitor
comparison functionality, allowing individuals to assess
The training and maintenance aspects of the admin sentiment trends relative to competitors, fostering a deeper
module are crucial for the ongoing accuracy and relevance of understanding of market dynamics. Overall, this
sentiment analysis. It includes tools for display retraining, comprehensive suite of features ensures a dynamic and user-
system maintenance, and updates to ensure that the sentiment centric sentiment analysis experience.
analysis model remains precise and up-to-date. This
proactive approach to system maintenance contributes to the VI. RESULT & DISCUSSION
reliability and effectiveness of the sentiment analysis
capabilities within the command center. The project successfully delivered a user-friendly
sentiment analysis platform with features like real-time
Additionally, administrators benefit from monitoring monitoring, customizable views, and historical analysis tools.
and reporting features, allowing them to assess the overall Users can receive instant alerts and submit feedback for
health of the command center. They can review system logs, continuous improvement. The potential addition of
generate reports on user activities, performance metrics, and competitor comparison enhances market insights. The robust
system utilization. This monitoring and reporting platform empowers users to gain profound understanding of
functionality provide administrators with valuable insights, social sentiments, making it a valuable tool for both
enabling them to make informed decisions, address potential individuals and businesses.

Fig 2: Display of the Home Page

The Social Analytics Command Center on the comprehensive overview, empowering users to monitor,
homepage is a centralized hub displaying real-time data and analyze, and respond effectively to social trends, mentions,
insights from various social media channels. It offers a and engagement.

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ISSN No:-2456-2165 https://doi.org/10.38124/ijisrt/IJISRT24MAR253

Fig 3: Displays the Admin Login Page

The Admin Login Page for the Social Analytics settings, permissions, and configurations, ensuring a
Command Center ensures secure access to the platform's seamless and controlled environment for monitoring and
administrative features. It enables authorized users to manage analyzing social media data.

Fig 4: Admin Home Page

The Admin Home Page of the Social Analytics configure, customize, and oversee the platform, offering
Command Center serves as the control center for powerful tools to efficiently manage social analytics,
administrators. It provides a user-friendly interface to insights, and user permissions.

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ISSN No:-2456-2165 https://doi.org/10.38124/ijisrt/IJISRT24MAR253

Fig 5: View All Users

The "View All Users" feature in the Social Analytics efficient user management, ensuring administrators can
Command Center provides a comprehensive list of all users monitor, modify, and optimize access for better collaboration
with associated roles and permissions. This facilitates and data control.

Fig 6: Adminregister Page

The Admin Register Page in the Social Analytics This page plays a crucial role in expanding the administrative
Command Center serves as the gateway for creating new team while maintaining authentication, access integrity, and
administrator accounts. It ensures a controlled onboarding data security.
process, enabling authorized individuals to register securely.

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ISSN No:-2456-2165 https://doi.org/10.38124/ijisrt/IJISRT24MAR253

Fig 7: Chat Window Page

The social analytics command center chat window page teamwork, enables quick decision-making, and fosters a
provides a real-time communication platform. Users can dynamic environment for analyzing and responding to social
participate in conversations, share knowledge, and media trends.
collaborate seamlessly. This interactive feature improves

Fig 8: Detect Unwanted Word

The "Detect Unwanted Word" function in the Social moderation, ensuring a clean and respectful online
Analytics Command Center employs advanced algorithms to environment while empowering administrators to manage
identify and flag undesirable language or content within and address potential issues promptly.
social media data. This proactive tool enhances content

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Volume 9, Issue 3, March – 2024 International Journal of Innovative Science and Research Technology
ISSN No:-2456-2165 https://doi.org/10.38124/ijisrt/IJISRT24MAR253

Fig 9: Views Filtered Users

The "View Filtered Users" feature in the Social REFERENCES

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