School Grade Level 11/12

DAILY LESSON LOG Teacher Learning Area ENTREPRENEURSHIP

Department of Education Teaching Dates and Time WEEK 8 Quarter QUARTER 1
Session 1: Session 2: Session 3: Session 4:
I. OBJECTIVES
A. Content Standards The learner demonstrates understanding of environment and market in one’s locality/town.

B. Performance Standards The learner independently creates a business vicinity map reflective of potential market in one’s locality/town.
Describe the Marketing Mix (7Ps) in relation to the business opportunity vis-à- vis:
a. Product;
b. Place;
c. Price;
d. Promotion;
e. People;
f. Packaging; and
g. Positioning
C. Learning
Objectives:
Competencies/Objectives
a. To identify and explain the seven components of the marketing mix (7Ps) and their role in developing an effective marketing strategy for a business opportunity.
b. To analyze how the product, place, price, promotion, people, packaging, and positioning factors interact and influence each other in shaping the overall marketing
mix.
c. To evaluate the market demand, competition, and target audience preferences in order to determine the optimal product features, pricing strategy, distribution
channels, and promotion tactics.
d. To apply knowledge of the 7Ps to develop a comprehensive marketing plan that aligns with the business opportunity, maximizes customer satisfaction and
profitability, and maintains a competitive edge in the market.

II. CONTENT MARKETING MIX (7PS) IN RELATION TO THE BUSINESS OPPORTUNITY VIS-À- VIS
III. LEARNING RESOURCES
A. References
1. TG’s Pages
2. LM’s Pages
3. Textbook’s Pages
B. Other Resources
IV. PROCEDURES
1. Reviewing previous lesson or Today's lesson is all about the seven a. Review the previous lesson on the Review the definition of Review the seven components of the
presenting the new lesson components of the marketing mix and seven components of the marketing entrepreneurship and marketing mix, and marketing mix (7Ps) and how they work
how they can be used to develop an mix. the role of marketing in entrepreneurship. together to develop an effective
effective marketing strategy. b. Ask the students to recall the 7Ps and marketing strategy.
their corresponding importance in
developing an effective marketing
 strategy.
a. Introduce the new lesson by
explaining that the students will State the purpose of the lesson, which is The purpose of this lesson is to apply
The purpose of this lesson is to introduce
learn how the 7Ps interact and to enable students to evaluate market knowledge of the 7Ps to develop a
the students to the seven components of
influence each other to shape the demand, competition, and target comprehensive marketing plan that
2. Establishing the purpose of the the marketing mix and explain their
overall marketing mix. audience preferences to determine the aligns with a business opportunity,
lesson importance in developing a successful
b. Explain that understanding how the optimal product features, pricing maximizes customer satisfaction and
marketing strategy for a business
7Ps work together is crucial in strategy, distribution channels, and profitability, and maintains a competitive
opportunity.
creating an effective marketing plan promotion tactics. edge in the market.
for a business.
a. Show examples of successful
a. Show a short video clip or businesses that have done well in
Show the students examples of marketing
presentation that highlights the identifying and meeting the needs of Present a hypothetical business
mix strategies used by successful
importance of the 7Ps in creating a their target audience. opportunity and have students brainstorm
3. Presenting examples/instances of businesses, such as Apple, Nike, or Coca-
successful marketing mix. b. Discuss how understanding the the possible target audience, product
the new lesson Cola. Discuss how each of the seven
b. Provide examples of businesses that target audience's preferences and features, pricing strategy, distribution
components are incorporated into their
have effectively utilized the 7Ps to market demand can lead to better channels, and promotion tactics.
marketing strategies.
create a successful marketing plan. decision-making and success in
entrepreneurship.
a. Introduce the steps in evaluating
a. Introduce the concept of a marketing
a. Explain each of the 7Ps and how market demand, competition, and
mix and have students identify the
Introduce the seven components of the they contribute to the marketing mix. target audience preferences.
7Ps and how they apply to the
marketing mix (7Ps): product, price, b. Provide examples of how each of the b. Discuss the importance of
hypothetical business opportunity.
promotion, place, people, process, and 7Ps interacts with one another and conducting market research,
4. Discussing new concepts and b. Have students work in small groups
physical evidence. Discuss each how they influence the overall analyzing competition, and
practicing new skills #1 to develop a marketing plan that
component in detail and explain how they marketing mix. understanding the target audience.
addresses each of the 7Ps and
contribute to a cohesive marketing c. Ask students to identify examples of c. Facilitate a brainstorming activity
maximizes customer satisfaction and
strategy. the 7Ps in different marketing where students identify potential
profitability while maintaining a
campaigns. market demand and target audience
competitive edge in the market.
preferences for a product or service.
a. Discuss the importance of pricing
strategy, distribution channels, and
promotion tactics in meeting market
a. Instruct the students to work in pairs
demand and target audience
Provide a case study or scenario where and come up with a hypothetical
preferences.
students can apply their knowledge of the business and its corresponding
b. Provide examples of pricing
5. Discussing new concepts and 7Ps to develop a marketing strategy. marketing mix.
strategies, distribution channels, and d.
practicing new skills #2 Have students work in small groups to b. Ask the students to present their
promotion tactics.
create a marketing plan for a new product marketing mix to the class and
c. Facilitate a group activity where
or service, using the 7Ps as a framework. explain how the 7Ps interact and
students identify the most
influence each other.
appropriate pricing strategy,
distribution channel, and promotion
tactic for a given product or service.
For the mastery activity, have students a. Provide a case study of a business a. Provide case studies or scenarios a. Have each group present their
6. Developing Mastery present their marketing plans to the class and its marketing mix. where students apply the concepts of marketing plan and receive feedback
and receive feedback from their peers. b. Ask the students to identify the 7Ps market research, competition from the class on how well they
 analysis, target audience analysis,
addressed each of the 7Ps and how
and how they interact and influence pricing strategy, distribution
This will give students the opportunity to effective their plan is in achieving
the overall marketing mix. channels, and promotion tactics.
refine their marketing strategies and get a the goals of the business
c. Facilitate a class discussion on how b. Students work individually or in
better understanding of how the 7Ps work opportunity.
the business could improve its pairs to analyze the case studies or
together. b. Allow time for revisions and
marketing mix by adjusting the 7Ps. scenarios and propose the optimal
refinements to the marketing plans.
marketing mix for each.
7. Finding practical applications of a. Instruct the students to think of a a. Discuss how the concepts of market a. Discuss real-world examples of
concepts and skills in daily living product or service they regularly use research, competition analysis, target successful marketing plans and how
Encourage students to think about how
and identify the 7Ps involved in its audience analysis, pricing strategy, they align with the 7Ps.
the 7Ps can be applied in their own lives.
marketing mix. distribution channels, and promotion b. Have students reflect on how they
For example, how they can use these
b. Ask the students to explain how the tactics can be applied in students' can apply the knowledge and skills
concepts to market themselves for a job
7Ps work together to create an daily lives, such as in making learned in developing a marketing
or to promote a personal project.
effective marketing plan for that purchasing decisions or starting a plan to their own future
product or service. small business. entrepreneurial ventures.
a. Summarize the importance of
developing a comprehensive
a. Ask the students to reflect on what a. Facilitate a discussion on the marketing plan that aligns with the
Discuss how the concepts of the 7Ps can
they have learned and provide their importance of understanding market business opportunity, maximizes
be applied to different business
insights on how the 7Ps interact and demand, competition, and target customer satisfaction and
8. Generalizing and abstractions opportunities and industries. Have
influence each other in creating a audience preferences in developing profitability, and maintains a
about the lesson students share their insights and
marketing mix. an effective marketing mix. competitive edge in the market.
perspectives on the effectiveness of the
b. Encourage the students to share their b. Guide the students in summarizing b. Discuss how the skills and
7Ps in various scenarios.
thoughts and insights with the class. the key takeaways from the lesson. knowledge gained in this lesson can
be applied in other areas of
entrepreneurship.
Assess student understanding by giving a
Assess student understanding of the 7Ps
short quiz or asking students to write a
Give a quiz or an assessment that will test Conduct a quiz or short assessment to and their ability to apply them in
reflection on what they have learned. Ask
9. Evaluating Learning the students' understanding of the 7Ps evaluate students' comprehension of the developing a marketing plan through
questions such as "What is the marketing
and their influence on the marketing mix. concepts discussed in the lesson. their group presentations and individual
mix?" and "How can the 7Ps be used to
reflections.
develop an effective marketing strategy?"
For additional application or remediation,
a. Instruct the students to conduct
have students analyze the marketing
research on a business and analyze
strategies of local businesses and identify
its marketing mix.
10. Additional Activities for which of the 7Ps are being used
b. Ask the students to present their
Application or Remediation effectively or could be improved.
findings to the class and provide
Alternatively, have students create a
suggestions on how the business
marketing plan for a local business,
could improve its marketing mix.
incorporating the 7Ps.

V. REFLECTION

A. No. of learners who earned 80%

in the evaluation.
B. No. of learners who require
 additional activities for
remediation who scored below
80%.
C. Did the remedial lessons work?
No. of learners who have caught
up with the lesson.
D. No. of learners who continue to
require remediation.
E. Which of my teaching strategies
worked well? Why did this work?
F. What difficulties did I encounter
which my principal or supervisor
can help me solve?
G. What innovation or localized
materials did I use/discover which
I wish to share with other
teachers?