BAUAN TECHNICAL HIGH SCHOOL 1

Senior High School

Analyzing the Market Potential of Messy Banana Chips in San

pascual Batangas city

A Feasibility Study

Presented to

The Faculty of the Senior High School

BAUAN TECHNICAL INTEGRATED HIGH SCHOOL

Bauan,Batangas

In Partial Fulfilment

Of the Requirements for the K to 12

MEMBERS

Gabi, Daniel Matthew N.

Agbay, Reynalyn C.

Bacong, Glesyl Jenina M.

Miranda, Faye Michelle D.

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CHAPTER 1

INTRODUCTION :

"Messy Banana Chips" seeks to evaluate the practicality and potential

success of introducing this unique snack to the market. Messy Banana Chips are

homemade treats that offer a healthier variation of traditional banana chips,

delivering a delightful combination of natural sweetness and a satisfying crunch.

Created from thinly sliced ripe bananas, coated with a delightful mixture of sugar,

dark chocolate, strawberry, and optional flavors, and carefully fried in a medium

heat, these chips provide a guilt-free indulgence that appeals to health-conscious

consumers. In this study, the researchers aims to analyze various factors,

including market demand, competition, production costs, distribution channels,

and potential profitability. It will also assess the preferences, buying behavior,

and willingness to pay of the target market for this innovative snack.

Furthermore, the study will explore potential collaborations with local farmers to

ensure a consistent supply of high-quality bananas. Through this comprehensive

feasibility study, the objective is to determine the viability and profitability of

launching Messy Banana Chips, offering valuable insights and recommendations

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for a successful market entry.

The study aims to assess the market demand for Messy Banana Chips,

determining the level of interest and potential customer base for this unique

snack. It will analyze consumer preferences, purchasing behavior, and their

willingness to pay for a healthier and flavorful alternative to traditional banana

chips. Secondly, the feasibility study will conduct a thorough analysis in the

market, their product offerings, pricing strategies, and distribution channels. This

will help determine the market positioning and potential market share for Messy

Banana Chips. Additionally, the study will delve into the production costs involved

in making Messy Banana Chips, including the cost of sourcing good-quality

bananas, the required equipment, packaging materials, and labor expenses. This

analysis will provide crucial insights into the feasibility of producing Messy

Banana Chips at a competitive price point while maintaining profitability.

Furthermore, the study will explore potential distribution channels, such as

grocery stores, online platforms, or specialty food shops, to determine the most

effective and efficient way to reach the target market. In this study the

researchers will assess the potential profitability of Messy Banana Chips,

considering factors such as pricing, production costs, marketing expenses, and

projected sales volume. By examining these objectives, this study aims to

provide valuable insights and recommendations to support the decision-making

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process and ensure the successful market entry of Messy Banana Chips.

OBJECTIVES OF THE STUDY:

1. To determine the effect of different banana varieties on the taste and

flavor of messy banana chips.

2. To determine the potential market demand and consumer perception of

messy banana chips as a healthy snack alternative.

3. To determine the effect of different banana varieties on the taste and

flavor of messy banana chips.

4. To determine the potential market demand and consumer perception of

messy banana chips as a healthy snack alternative.

MISSION:

To carefully evaluate and reveal Messy Banana Chips' unreached market

potential in San Pascual, Batangas, by utilizing in-depth market research and

strategic insights. Our goal is to offer useful recommendations that enable local

businesses to prosper and satisfy evolving customer demands in the constantly

evolving snack market.

VISION:

To be the driving force behind Messy Banana Chips' expansion and

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sustainability in San Pascual, Batangas; to create a thriving market where local

businesses utilize their special talents, take advantage of new trends, and

promote economic growth. By supporting knowledgeable decision-making and

building an effective environment for Messy Banana Chips in the area, we hope

to have a long-lasting effect.

SCOPE AND LIMITATION :

The scope of a feasibility study on making messy banana chips involves

assessing various key areas to determine the viability and potential success of

the venture. Firstly, the study will focus on examining the market demand for

messy banana chips, including consumer preferences, trends, and potential

target markets. This will involve conducting market research and surveys to gain

insights into the target audience, their purchasing behavior, and their acceptance

of this unique snack option. Secondly, the study will evaluate the availability and

sourcing of high-quality bananas, taking into account factors such as seasonality,

suppliers, and the possibility of forming partnerships with banana farmers or

distributors. The study will also explore the feasibility of establishing or modifying

production facilities to accommodate the production of messy banana chips,

including the necessary equipment, space, and utilities. Additionally, the study

will delve into the production process itself, examining the steps involved in

peeling, slicing, frying, seasoning, and packaging the banana chips. It will assess
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the efficiency, cost-effectiveness, and potential challenges associated with each

step, with the goal of optimizing the production process. Furthermore, the study

will analyze the financial aspects, including the initial investment required,

production costs, pricing strategies, and potential revenue streams. It will also

evaluate the profitability and return on investment (ROI) of the venture,

considering factors such as production volume, market demand, and competition.

Lastly, the study will consider the regulatory and legal aspects, ensuring

compliance with food safety regulations, labeling requirements, and other

relevant laws and standards. The scope of the feasibility study aims to provide a

comprehensive assessment of the market potential, production capabilities,

financial feasibility, and legal considerations involved in making messy banana

chips. This study serves as a guide to inform decision-making and determine the

viability of the venture.

One limitation of conducting a feasibility study on the production of messy

banana chips is the potential difficulty in scaling up the manufacturing process.

While the study may focus on small-scale production and demonstrate the

viability of producing messy banana chips in a controlled setting, expanding to a

larger-scale operation can present various challenges. These challenges include

ensuring a consistent and reliable supply of high-quality bananas, finding

appropriate production facilities, and acquiring the necessary equipment for

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increased production capacity. Additionally, the study may not fully account for

the complexities involved in managing a larger production operation, such as

effectively managing the workforce, handling logistics, and establishing

distribution channels. Furthermore, the financial feasibility of scaling up

production to meet market demand and compete with established snack

manufacturers may require further analysis beyond the scope of the initial study.

It is important to acknowledge that while the feasibility study provides valuable

insights into the feasibility of producing messy banana chips on a smaller scale, it

may not encompass all the considerations and challenges associated with large-

scale production

CHAPTER 2

MARKET STUDY

In the rapidly changing business environment, organizations find a

comprehensive market study indispensable for making well informed decisions

and securing a competitive advantage. Through a systematic analysis of factors

like consumer behavior, competitive landscapes, economic indicators and

regulatory influences, A market study yields valuable insight that serves as the

foundation for strategic planning. This method rooted in data-driven approaches,

enables businesses to adjust emerging market trends, customize their offerings

to align with consumer preferences, and effectively navigate challenges,

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establishing a robust groundwork for long term success.

Market studies transcend mere data collection, converting information into

actionable intelligence. Whether entering new markets, introducing products, or

repositioning existing ones, a proficient market study serves as a guiding

strategic tool, directing businesses toward optimal resource allocation and

sustainable growth. In an era characterized by perpetual change, adapting a

proactive and adaptable approach to market studies become crucial for

organizations aspiring not only to endure but also to prosper within the constantly

evolving landscape of commerce.

OBJECTIVES OF THE STUDY

1. To determine the internal strengths, weaknesses, external threats, and

opportunities of the business.

2. To determine the optimal pricing strategy to maximize profits and sales.

3. To plan on strategizing and developing effective marketing plans to

successfully enter the market.

4. to determine the food category and anticipate changes in product size,

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quantity, or weight.

DEMAND

Demand refers to the consumers' desire to purchase a particular good or

service. It is influenced by factors such as price, income, consumer preferences,

and market conditions. In order to determine the demand for a product like

messy banana chips in San Pascual, Batangas, the proponents conducted a mini

survey among potential consumers who are fond to banana chips. This survey

helps the owners to gauge the potential success of their product in the market

and predict whether it will satisfy the consumers' expectations.

SUPPLY

Supply involves a comprehensive analysis of various factors related to the

availability, quality, cost, reliability, and alternatives of resources required for the

project. This includes evaluating the accessibility of raw materials, equipment,

labor, and utilities in the project location or through suppliers, ensuring that these

resources meet the necessary standards and specifications, analyzing the cost

implications of procurement and transportation, assessing the reliability of

suppliers to meet project timelines, and exploring alternative sources to mitigate

supply chain risks. By thoroughly examining these aspects, the feasibility study

provides critical insights into the feasibility and viability of the project, enabling
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stakeholders to make well-informed decisions regarding resource allocation and

risk management strategies.

DEMAND AND SUPPLY ANALYSIS

The feasibility study "Analyzing the Market Potential of Messy Banana

Chips in San Pascual, Batangas" entails a comprehensive demand and supply

analysis to gauge the viability of introducing messy banana chips to the local

market. On the demand side, market research will delve into consumer

preferences, purchasing power, and trends in snacking habits, with a focus on

health consciousness and preference for locally sourced products. Additionally,

assessing competition and seasonal variations in demand will provide insights

into market dynamics. Meanwhile, on the supply side, considerations include

sourcing raw materials like bananas, evaluating production capacity and

processing facilities, and navigating the regulatory environment related to food

production. Feasibility will be determined through cost analysis, revenue

projection, profitability assessment, and risk identification, allowing stakeholders

to make informed decisions regarding the potential success of introducing messy

banana chips in San Pascual, Batangas.

TARGET MARKET

When conducting a feasibility study to determine the target market for

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selling messy banana chips in Pascual, Batangas, several factors should be

taken into consideration. Firstly, understanding the preferences and tastes of the

local consumers in the area is crucial. Surveys or market research can provide

valuable insights into their snacking habits, preferences, and willingness to try

new and unique snack options like messy banana chips. Additionally, analyzing

the demographic profile of the area, including age, gender, income level, and

lifestyle, can help tailor marketing efforts and product positioning to appeal to the

target audience. Highlighting the natural ingredients, and other nutritional

benefits of messy banana chips that can attract health-conscious consumers who

are seeking healthier snack with a unique alternative.

Another potential market segment to explore is tourists and travelers. If

Pascual, Batangas is a popular tourist destination or experiences a significant

influx of travelers, targeting this audience can be advantageous. Tourists often

seek out local snacks and souvenirs, presenting an opportunity for messy

banana chips to be positioned as a unique local snack. Establishing partnerships

with local retailers, grocery stores, cafes, and restaurants can help expand the

customer base and increase visibility.

Lastly, having a strong online presence is essential in today's digital age.

Creating a website and utilizing social media platforms can effectively promote

messy banana chips and reach potential customers beyond the local market.
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Engaging with online communities, sharing enticing visuals, and highlighting the

unique aspects of the product can generate interest and drive sales.

SWOT ANALYSIS

SWOT ANALYSIS is a strategic planning tool that evaluates the strengths,

weaknesses, opportunities and threats of a business or project to make informed

decisions. It requires gathering relevant information to help businesses

understand and address their weaknesses and potential threats. This analysis

helps researchers identify possible weaknesses and threats that a business may

encounter, providing valuable insights for overcoming them.

STRENGTH

Strength refers to the internal factors or attributes that give a business or

project a competitive advantage over others. These can include resources,

capabilities, expertise, brand reputation, market position, or any other positive

aspects that contribute to the success and growth of an organization. In the case

of QUADRO’S innovative company’s Messy Banana Chips, the main strengths of

the proposed business are its potential to bring a new and enjoyable snack to the

market, the belief that the product will be a big hit, and the expectation of

significant growth. The main strengths of the proposed business are:

Unique Product Offering: The unique product offering of messy banana

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chips provides a distinct advantage for the business, setting it apart from

competitors in the snack industry. This uniqueness has the potential to attract a

niche market of customers seeking a distinctive snacking experience.

High quality ingredients: By utilizing premium quality bananas and

carefully selected ingredients, the business can ensure that their messy banana

chips deliver superior taste and texture, catering to customers who prioritize high-

quality and flavorful snacks. This commitment to quality can contribute to

customer satisfaction and loyalty.

Health-conscious Appeal The health-conscious appeal of messy banana

chips positions them as a viable alternative to traditional snacks. With their baked

or air-dried preparation, absence of artificial additives, and use of natural

ingredients, these chips can meet the demand of health-conscious consumers

seeking nutritious and guilt-free snacking options.

Incorporating sustainable sourcing practices: such as partnering with

ethical suppliers for banana sourcing, showcases the business's commitment to

environmental responsibility. This aspect can resonate with customers who

prioritize supporting eco-friendly brands, potentially enhancing the business's

reputation and market positioning.

Creative Branding & Packaging: By investing in creative branding and

packaging designs, the business can establish a strong brand identity and
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differentiate itself on store shelves. The visually appealing and eye-catching

presentation of the messy banana chips can capture the attention of potential

customers, increasing the likelihood of purchase and fostering brand recognition.

WEAKNESSES

`Weaknesses refer to the areas of improvement or vulnerabilities in a

person, system, or thing. They are the characteristics or features that prevent an

individual or entity from achieving it’s full potential. Weaknesses are one of the

disadvantages that a company might experience . Identifying the firm’s

weaknesses is a significant thing that the business owners may find alternatives

and ways on how they can improve more and how they can face it. Messy

Banana Chip is a kind of snack that also has a lot of same kind of product around

the said location therefore it results with some of the company’s weaknesses as

it follows;

Limited Local Market: The local market in San Pascual Batangas might

not be large enough to support a sustainable business, especially if there are

already other competitors in the same market.

Consumer Preferences: The preference for banana chips might differ

from region to region. The people in San Pascual Batangas might not have a

high demand for banana chips, or they might prefer other types of snacks.
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Production and Supply Chain Challenges: There might be difficulties in

sourcing quality bananas consistently, especially if there are climate changes or

natural disasters affecting banana plantations. Additionally, the process of

making banana chips might require specific equipment and techniques that might

be costly to implement.

Regulation and Policies: There might be local regulations and policies

that could affect the business, such as health and safety regulations, business

licensing requirements, etc.

Market Trends: The global banana chips market is growing, but the trend

might not be the same in San Pascual Batangas. It's important to understand the

local market trends and adapt the business strategy accordingly.

Impact of COVID-19: The ongoing pandemic might have changed

consumer behavior and affected the overall snack industry, which could also

impact the potential market for banana chips in San Pascual Batangas.

THREAT

Threats refer to the negative external factors that do not benefit your

organization. They can be anything that can potentially cause damage to your

company, product, or profitability. Threats should be given an attention as it may

destroy the company’s strength and turn into something that is unexpected.
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Entering a business with known threats can be challenging and gives an

uncertain feeling, having threats around business gives some peer pressure and

uncertainty. The threats of Messy Banana chips are as follows;

Competition: There may already be established competitors in the

market selling banana chips or similar snacks. Competing with existing brands

can be challenging, especially if they have loyal customers and strong market

presence.

Changing Consumer Preferences: Consumer preferences can change

over time, and the demand for banana chips may decrease if there is a shift

towards other snack options. It's important to stay updated on consumer trends

and adapt the product offerings accordingly.

Quality Control and Shelf Life: Maintaining consistent quality and

freshness of banana chips can be a challenge. Ensuring proper packaging,

storage, and distribution to maintain the product's shelf life is crucial to meet

customer expectations.

Supply Chain Disruptions: Any disruptions in the supply chain, such as

fluctuations in banana availability, natural disasters, or transportation issues, can

impact the production and availability of banana chips. Having contingency plans

and alternative sourcing options is essential to mitigate these risks.

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Regulatory Compliance: There might be regulatory requirements and

food safety standards that need to be met when producing and selling banana

chips. Failure to comply with these regulations can result in legal issues and

damage the brand's reputation.

Price Sensitivity: Consumers in San Pascual, Batangas, or the wider

market may be price-sensitive. Setting competitive and sustainable pricing

strategies while considering production costs and profit margins is important to

attract and retain customers.

Market Saturation: If the market becomes saturated with banana chip

products, it may become challenging to differentiate and stand out from

competitors. Developing unique selling points, such as innovative flavors or

packaging, can help overcome this threat.

PRODUCT

The proponents came up with Messy Banana Chip as they wanted to

introduce a unique and innovative snack option that would capture people’s

interest and to satisfy their taste buds The business offers a wide range of snack

variations and provides delivery services for convenience. Messy Banana Chip

are a delightful twist on traditional banana chips, designed to appeal to

individuals with adventurous palates and a desire to try something different. The

chips come in different variety of exciting flavors, including Dark Chocolate,

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White Chocolate, Vanilla, Strawberry, and Matcha.

PRODUCT SIZE/QUANTITY

Banana chips are crispy, deep-fried or dried banana slices. Typically,

harder, starchier banana cultivars like the Saba and Nendran cultivars —also

known as "cooking bananas" or plantains—are used to make them. They have

flavours that are salted or sweetened, as well as ones that have banana

essence. We intended to combine chocolate with banana chips since they

enhance the flavour of the product, which is crispy, golden yellow in colour, and

has a distinct banana aroma and flavour. However, we ultimately chose to

combine it with a different chocolate flavour. Everyone enjoys eating sweets,

especially when they are unfamiliar to them. Therefore, we saw this as an

opportunity for the business to give its customers a high-quality flavour and

experience with the food they will be consuming.

Since there are no gender restrictions, anyone can purchase the suggeste

d product, which upholds everyone's freedom to taste and experience the goods

that these businesses sell.

The product that the company will sell will be available in a range of sizes, just th

e correct quantity.

The bananas that will be chosen from the market will be medium in size so that t

hey may fit and fill the entire jar, and the chocolate will be the perfect amount—p
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erhaps one or two cups.

BRAND NAME

The firm or good is identified by its brand name, which also sets it apart

from other products in the same market. It is an effective tool for determining the

target brand image, projecting it against competitors, and establishing the brand's

position among the broadest possible audience. Without the brand name, the

business won't be able to stand out from the competition, acquire a unique name

if they purchase the product, reach customers, or leave a lasting impression on

them. The company's or firms' advantages over other comparable types of

currently operating businesses are reflected in the brand name. the proposed

"Messy Banana Chips" brand name, which stands for the company's quality. The

word "messy" describes a dish that is obviously enjoyable and fun to eat. They

can choose from a variety of flavors, including chocolate, vanilla, and strawberry,

as well as other flavors we plan to mix in. The word "banana chips" describes a

snack that is popular with many people, but dehydrated bananas are only

appealing to wealthy,

health- conscious

people.
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PACKAGING

The packaging protects our goods from any dirt or bacteria that can

contaminate or deteriorate the food. It also keeps our product safe, fresh, and

fresh for consumption. In addition to promoting the brand and making the product

simpler to identify, attractive packaging also influences customers' purchasing

decisions. The study's backers decided that there would only be one thing
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included in the product package, and that item would represent the flavor that

customers had selected for our messy banana chips. When it comes to their

preferred options, customers' convenience was considered when selecting the

product's packaging. A tiny plastic jar with a white lid will serve as the packaging

so that if we place the logo sticker on top, the logo will pop and will outshine and

so the jar's body. Customers can reuse the jar if it is empty, which makes it

easier for us to uphold our company's objective of being an environmentally

conscious enterprise.

PRICING

Price is the value of the product that is offered and is determined by a

difficult series of processing, comprehension, research, and taking risks skills. A

number of elements, including customer ability to pay, rival activity, trade

margins, and input costs, must be taken consideration when setting prices.

Pricing strategy is the process of adding value to your business or product

by skillfully understanding the state of the market. With smart price management,

they can produce large profits and cash as a result. On the other hand, if pricing

is mismanaged, the business will suffer because either too high of prices

cannibalizes sales volumes or too low of prices fails to adequately cover

expenditures.

CHANNEL OF DISTRIBUTION
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The Quad'innovate company will be implementing a manufacturer-retailer-

consumer model of distribution channel. The manufacturer will establish a

production facility for the flavored messy banana chips, ensuring a high quality

source of raw materials and efficient manufacturing process. We will then

collaborate with grocery stores, supermarkets, and convenience stores, Offering

attractive point-of-sale displays to grab customer attention. It will be then sell

directly to the customers and establishing a feedback mechanism to understand

customer preferences and improve the product accordingly.

Manufacturing Producer

Retailer

Consumer

PROMOTION

Promotion is figuring out if a project or business idea is a good and

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workable plan. It involves looking at the benefits, like making money or meeting

demand, to see if the project is likely to succeed and be worthwhile. Essentially,

it's about showcasing the positive aspects that make the idea feasible. It is the

act of promoting or encouraging certain behaviors or interventions that can

improve health outcomes.

Table 2.19

Promotion Mix Strategies

What Who When Where How Budget

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Flyers Business 3 days Public It will be P 3/PC
Proponents before the Market, distributed to
5.8 ‘X8.3’
operation School near different
or a5
San individuals
Pascual, going to 500 x 3
Streets Waltermart,
= PHP
where School and
1500
poeople on the street
mostly pass on the said
by, location
Waltermart
Tarpulin Business 5 days Public It will be P 150/pc
Proponents before the market, advertised
2mx3m
operatioin Sari- sari on streets
stores, and where 3x150
near School vehicles and
=PHP
where people will
450
people passed by
most pass and it will
by also be
posted at
the said
location of
the business

Internet Business 8 days Internet Design site None

Marketing Proponents before the Marketing will be done
said by one of
operation the
proponents.
It contrains
all the
advantages
from the
other
existing
business as
well as the
mission and
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vision of the
business

The promotional strategy of the Quad’innovative Comapany focuses on

the two types of traditional advertisement which the first one will be the traditional

way or through printed materials and the second one is for the online

advertisements. For the printed advertisements first on the list was the flyers

which are to be distributed at Public market, School near San Pascual,

Waltermart and where people mostly pass by. The distribution of flyers will be

done 3 days before launching the `said business. These colored flyers are

printed has a basic size of 8.5x11 inches as short as short bond paper the

company will be producing 500 copies amounting to PHP 1,500 that will be given

to chosen target market of the firm. The second printed advertisement was the

tarpulin which will posted on public areas such as Public Market, Sari-sari stores,

and near School where people mostly pass by. The tarpulin is a large materiual

that is larger than the flyers. These tarpulins will produce with 3 copies that will

be amounting PHP 450. Then lastly will be about the online market that uses

Facebook page as it’s main instrument to spread the business brand to a wider

number of populations. Facebook has the most visited social media and the

study’s proponents chose to take it as a change to promote the business

knowing that news on Facebook is actually faster than the other media platform.
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The Facebook page will be displaying the business mission and vision, the

offered products and services as well it’s advantages from other existing banana

chips.

An effective promotional strategies is the best give the business

proponents may give their firm knowing that they allow the business to introduce

it’s name and it’s product and as well as the target customers to know the

significance of the said firm. Customers may be persuaded and become aware

with the Messy Banana Chip that offered products through implementing an

effective promotional mix.

Figure 2.9

Flyer
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Figure 2.10

Tarpulin

Flyer 2.11

Facebook Page
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GENERALIZATION

This chapter discuss and summarized the market study conducted by the

proponent which cover the data gathering, supply analysis, demand and supply

analysis, SWOT analysis, marketing programs product category and place of

distribution. This played an important role to ascertain the capability and

feasibility of the product in the market.

By the means of survey and analysis to gathered the data, the proponent

found out the different statistical figures for determining demand and supply of

the product in the market. Strength, Weaknesses, Threats and Opportunities

were also discussed. Cheap but effective marketing strategies were studied and

other aspects of marketing such as brand name/logo, pricing, channel and

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promotional activities were given considerations.

CHAPTER 3

Messy Banana Chip is an upcoming snack product that aims to offer a

unique and delicious snacking experience. This feasibility study focuses on

highlighting the benefits of this proposed snack and evaluating various factors

that are crucial for its successful production. One of the key aspects of this study

is determining the production cost of Messy Banana Chip. This includes

analyzing the cost of raw materials, equipment, packaging, and other production-

related expenses. By understanding the production cost, we can ensure that the

snack remains affordable while maintaining a high-quality standard. the study

emphasizes the availability and accessibility of the resources needed in the

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process of making Messy Banana Chip. This involves assessing the availability

of bananas, chocolate coatings, and other ingredients, as well as identifying

reliable suppliers. Ensuring a steady supply chain is essential for consistent

production and meeting customer demand. This feasibility study seeks to

emphasize the advantages of the envisioned product. Additionally, it aims to

assess the production feasibility by examining the availability and accessibility of

required tools and materials. The study also concentrates on establishing

effective schedules and time allocations for production, serving as the foundation

for achieving reasonable quality and quantity in production and determining

appropriate pricing.

OBJECTIVES OF THE STUDY

1. To determine the description, applications, and advantages of the

intended product.

2. To determine the production timeline and required time for the

manufacturing process.

3. To identify the necessary ingredients essential for producing the

product.

4. To identify an appropriate location site for both the business and

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product manufacturing.

TECHINICAL STUDY

This feasibility study seeks to emphasize the advantages of the envisioned

product. Additionally, it aims to assess the production feasibility by examining the

availability and accessibility of required tools and materials. The study also

concentrates on establishing effective schedules and time allocations for

production, serving as the foundation for achieving reasonable quality and

quantity in production and determining appropriate pricing.

Messy Banana Chip is an upcoming snack product that aims to offer a

unique and delicious snacking experience. This feasibility study focuses on

highlighting the benefits of this proposed snack and evaluating various factors

that are crucial for its successful production. One of the key aspects of this study

is determining the production cost of Messy Banana Chip. This includes

analyzing the cost of raw materials, equipment, packaging, and other production-

related expenses. By understanding the production cost, we can ensure that the

snack remains affordable while maintaining a high-quality standard. the study

emphasizes the availability and accessibility of the resources needed in the

process of making Messy Banana Chip. This involves assessing the availability

of bananas, chocolate coatings, and other ingredients, as well as identifying

reliable suppliers. Ensuring a steady supply chain is essential for consistent

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production and meeting customer demand.

PRODUCT DESCRIPTION

Messy Banana Chips are a delightful snack that combines the natural and

authentic flavor of bananas with a tempting twist of dark chocolate and white

chocolate coating. These chips are irregularly cut, giving them a unique, rustic

look that emphasizes their handmade quality. They are the perfect snack for

those who appreciate something sweet and crave a unique and healthy treat.

Located in the bustling public market of San Pascual, Batangas, Messy Banana

Chips is strategically positioned to attract a diverse range of customers. The

market is known for its popularity among millennials and individuals who are

eager to try something new and exciting. This location provides a convenient and

accessible spot for customers to indulge in the delicious and one-of-a-kind

experience offered by Messy Banana Chips.

USES OF THE PRODUCT

Uses of the Products Messy banana chips is a product located at San

Pascual, Batangas. The crunchy treats are packed in reusable plastic jars. It has

variety of flavors that it offers, whether its strawberry, ube, chocolate, and vanilla

flavors drizzled over crispy banana slices. They can be a great snack and enjoy

them straight from the jar or add them as toppings for desserts like ice cream,

baked goods or cereals. It can add that crunchy and flavorful bite. Some flavors
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even feature local filipino ingredients, supporting the community while satisfying

consumer's cravings. Whether munching at home or sharing with friends, messy

banana chips bring delights to every occasion.

MANUFACTURING PROCESS

Manufacturing is a meticulous process that involves the conversion of raw

materials, semi-finished goods, or components into finished products. In the

making of Messy Banana chip, the manufacturing process begins with the

dehydration of banana slices, which are then coated with a combination of dark

and white chocolates. To ensure smooth operations, tabular data is utilized to

track each step of the production of these tasty banana chips. A dedicated team

of skilled employees executes this detailed manufacturing process with expertise

and commitment, guaranteeing the creation of flawless chips. By upholding strict

quality standards, customers can enjoy a consistently delightful experience with

every bite.

PRODUCTION PROCESS

1. preparation of ingredients, materials and tools. preparation of the fresh

ingredients and needed materials such as food dehydrator, knife, big stainless

bowls, tray, measuring cups, chopping board, measuring spoon, and other

materials that will be used in the process of making the product. it will take a

minute in preparing all the materials needed.

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2. making the dried banana. in preparing the banana chips we will use the

air fryer which has a food dehydrator, the banana will be sliced into pieces and

placed it into the air fryer and will be dehydrated in an hour or so, it will be

dehydrated in batches so it will take long, the banana will have no coating it will

just be the banana it self.

3. making the chocolate. this process will just need a chocolate bar and a

whole milk, by mixing the chopped chocolate bars into the milk while their sitting

in a hot boiling pot.

4. making the messy banana chips. in this process the banana that will be

put in the jar and will fill it with the banana chips, and will be weighed so that the

ingredients will be equal, then the chocolate ganache will be the last part that will

be putting in the jar, then the buyer will just shake the jar if they'll eat it.

PROCESS FLOW CHART

Preparation Production process

(9:00am-10:00am) (10:00am-10:40am)
All workers
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Prepare Flavoring Prepare and slice

Drizzle bananas
(11:20am-12:00nn) (10:40am-11;20am)
Cook 2
Cook 1

Fry banana slices Drizzle banana chips

with desired flavorings
(12:00nn-12:50nn)
(12:50nn-1:20pm)

Cook 1 Cook 2

Breaktime Cool and set of banana

chips
(1:40pm-2:40pm)
(1:20pm-1:40pm)

Packaging and Labelling of flavors for

transferring to plastic each jar
jar
(3:20pm-4:00pm)
(2:40pm-3:20pm)
All workers
All workers
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Selling of products Placing jar on shelves

(4:30pm-6:30pm) appropriately

All workers and (4:00pm-4:30pm)

cashier All workers

Resuming business
breaktime operations
(6:30pm-7:00pm) (7:00pm-8:00pm)
All employees All employees

House keeping
(8:00pm-8:30pm)

Housekeepers operations

are continuous
PRODUCTION SCHEDULE

To ensure that everything is done successfully and efficiently when the

firm is launched, the proponents will oversee the production process. However,
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the business owners will also make sure that the business operates by hiring the

best personnel they can find. The employees' working hours are from 10:00 am

to 6:30 pm. They will take a break at 12:00 and then return at 1:00 to finish the

product. The firm will have alternating working days, such as MWF, with a

relaxation day on the other day.

PLANT LOCATION

FIGURE 3.1

FIGURE 3.2
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FIGURE 3.3
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PLANT SIZE AND LAYOUT

FACTORY TOOLS AND EQUIPMENT

The business uses manufacturing tools and equipment as part of their

production process. Tools and equipment aid in the company's product

fulfillment. The product cannot be created without the necessary tools and

equipment. The production process will run smoothly if the right tools and

equipment are in place. To prevent accidents, the equipment needs to be

carefully inspected and stored.

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OFFICE FURNITURE AND FIXTURES

Furniture and fixtures are larger items of movable equipment that are used

to furnish an office. This is a commonly used fixed asset classification that is

categorized as a long-term asset on an organization's balance sheet. Office

furniture and fixtures refer to the various items and equipment used in an office

setting to facilitate work, organization, and comfort. These items are essential for

creating a functional and productive workspace.

ITEM Specification Quantity Unit Cost Total Cost

(Php) (Php)

Desks Farid office desk 4 3,675.00 14,700

Chairs Office chair mesh 4 755.00 3,020

breathable study

computer chair

Shelves (Bearing 600KG) multi 2 1,399.00 2,798

purpose 5/6 layer heavy

duty

Desk lamps LED Desk light study desk 4 152.00 608

lamp
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Whiteboards Deli white board big size 1 859.00 859

600*900mm/24IN36IN

whiteboards for wall white

Aircon Fujidenzo 0.6 Hp inverter

grade window type aircon

with remote control

Clock Quartz analog wall clock 1 149.00 149

24.6cm

Total Php

31,982.00

Desk Lamps: provide task lighting for activities that require focused light,

such as reading, writing, studying, or working on a computer.

Shelves: used for items that are displayed or stored in a home, business,

store, or elsewhere.

Aircon: is the process of removing heat from an enclosed space to

achieve a more comfortable interior environment.

Whiteboard: used to visualize thoughts, concepts, write down ideas, explain and

teach, plan and create in the group and many other things.
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OFFICE SUPPLIES

Office supplies assist businesses in managing their day-to-day operations.

They support businesses in their everyday transactions, business growth, and

business failures. Office supplies are necessary to maintain daily operations in

the workplace. It facilitates and improves accuracy of office tasks.

Item Specification Quantity Unit of Unit Annual

measurement price cost

(Php) (Php)

Ballpen Panda hbw 5 Piece 10 50

Bondpaper(short) Hard copy 2 Ream 200 400

Bondpaper(long) Hard copy 2 Ream 326 652

Long folder a-plus folder 5 piece 12 60

white

Short folder a-plus white 5 Piece 11 55

folder

Black marker Pilot 1 Piece 50 50

Red marker pilot 1 Piece 50 50

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Stapler Max stapler 1 Piece 25 25

Puncher Joy 1 Piece 42 42

Record book Valiant 1 Piece 34 34

Scissors Akt craft 1 Piece 15 15

Staple wire Max stapler 1 Box 45 45

wire

MAINTENANCE SUPPLIES

Maintenance supplies refers to the various materials, tools, and equipment

required to uphold cleanliness and hygiene standards within a business or

facility. These supplies play a crucial role in maintaining a clean and organized

environment, contributing to the overall feasibility and success of the business.

description specification quantity Unit Total

cost cost

(Php) (Php)

Sanitizers Avant alcogel hand sanitizer 2 150.00 300.00

69.9% solution 500ml

Brooms Emall Philippines multi-purpose 3 89.00 267.00

plastic broom with long handle

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YX-309

Mops Rotary 88 spin mop big size 1 225.00 225.00

Dustpan Sunnyware 922 dustpan-small 2 56.00 112.00

dustpan

Garbage bag MNM garbage bag XL by shop 2 75.05 150.1

suki

tissues Tissue 3ply tissue 3 15.00 45.00

Floor mats Good quality rectangle 4 23.00 92.00

doormat/basahan

Trash can 6305 square garbage bin with 3 105.00 315.00

swing cover 11L

gloves Philippines top 1 100pcs./pack 2 99.00 198.00

disposable gloves on off plastic

gloves

masks Face masks medical masks 2 35.00 70.00

3Ply face mask disposable

mask -50 pcs. Per box

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Total Php

1,774.1

Garbage bag: disposable bag used to contain solid waste. Many bags are

useful to line the insides of waste containers to prevent the insides of the

receptacle from becoming coated in waste material.

Gloves: a covering for the hand worn for protection against cold or dirt

and typically having separate parts for each finger and the thumb.

Broom: A broom is a cleaning tool consisting of usually stiff fibers

attached to, and roughly parallel to, a cylindrical handle, the broomstick. It is thus

a variety of brush with a long handle. It is commonly used in combination with a

dustpan.

Sanitizer: a substance or product that is used to reduce or eliminate

pathogenic agents (such as bacteria) on surfaces Dustpan. a flat handheld

receptacle into which dust and waste can be swept from the floor.

Floor mat: a hard floor covering that generally is placed on a floor or other

flat surface. Mats serve a range of purposes including: serving to clean items

passed over it, such as a doormat

RAW MATERIALS
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The availability of raw materials is crucial for the success of any business.

It is important to carefully analyze the source of raw materials to prevent any

delays in the production process. In order to determine the availability of the

required raw materials, the proponents visited various stores in the public market

of San Pascual, Batangas City.

Raw materials play a crucial role in ensuring the efficient production of our

business's products. They are essential for the overall success of the business. It

is important to carefully assess the source of these raw materials to prevent any

potential delays in the production process. To determine the availability of the

necessary raw materials, the proponents conducted a thorough investigation by

visiting various stores in the public market located in San Pascual, Batangas City.

DIRECT MATERIAL

Items Quantity Specifications Unit cost Total cost

Banana 5 Per kilo 80 400

Chocolate bar 10 Per pieces 45 450

White 5 Per pieces 45 450

chocolate bar
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Strawberry 5 Per pieces 45 450

chocolate bar

Ube flavoring 3 Per pieces 40 400

Whole milk 5 5 boxes 75 375

INDIRECT MATERIALS

Item Specification Quantity Unit cost Total cost

Small jar Transparent small jar 70 10.00 700.00

Large jar Transparent large jar 70 14.00 980.00

Sticker paper Glossy/matte 72 40.00 2,880.00

total Php 4,560

UTILITIES

Utility means figuring out if a proposed project is practical and beneficial. It

involves looking at costs and benefits, checking if the project aligns with the

organization's goals, and considering its impact on society and the environment.
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The goal is to decide if the project is worth pursuing by weighing the advantages

against the costs, ensuring it fits with the organization's plans, and understanding

its broader effects. This helps decision-makers make smart choices about

whether the project is doable and valuable in the long run.

Utilities Monthly consumption Annual consumption

(Php) (Php)

Electricity 5,500 66,000

Water 3,000 36,000

Telecommunication 2,500 30,000

Total Php 132,000.00

ELECTRICITY

Meralco in San Pascual, Batangas will supply the necessary electricity for

production. The business requires a reliable electric supply to ensure smooth

production, as we rely on various electrical machines and appliances. The

monthly electric bill for this service will amount to Php 5,500.

WATER

Aqua data located in San Pascual, Batangas will supply the water.

Given that the company will be selling items that require's water. The seller will
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require water supplies for the use of the product, such as water for washing the

jar or sanitizing the things that will be used in process of the making

The cost of the water usage is PHP 3,000.

TELECOMMUNICATION

Converge offers telecommunication services, which are essential for the

employees of the company, especially the manager. Telecommunication enables

the manager to conveniently communicate with customers and suppliers,

benefiting the business. The cost of this telecommunication service is Php 2500

per month.

WASTE DISPOSAL

An organization's responsibility to the environment and the community is t

o dispose of waste properly. In the process of producing the product, the

customer will decide whether to reuse or discard the used jar, but they are bound

to discover a use for it. The company will also sell some waste to junk shops,

including used cans, bottles, jars, and waste that can be recycled.

LEASEHOLD ESTABLISHMENT

A leasehold is an accounting term for an asset being leased. The asset is

typically property such as a building or space in a building. The lessee contracts

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with the lessor for the right to use the property in exchange for a series of

scheduled payments over the term of the lease.

Description Quantity Unit cost (Php) Total cost (Php)

Plywood 100 pcs. 400.00 40,000

Tiles 150 pcs. 217.00 32,550

Door lock 3 pcs. 359.00 1,077

Wood 200 pcs. 200.00 40,000

Nails 7 kg 100.00 700

DIRECT LABOR

Direct labor refers to the expenses associated with the employees directly

involved in the production process. This includes their wages, salaries, and

benefits. Direct labor costs are a crucial factor to consider in feasibility studies as

they impact the overall production cost and can influence the financial viability of

a project or business venture. It is important to note that direct labor costs are

considered direct costs, meaning they vary in direct proportion to revenue or

other measures of activity. However, in a production environment, there may be

a certain level of staffing required regardless of the number of units produced.

In terms of managing the business, the proponents will take on the role of
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the manager. They will be responsible for tasks such as hiring and training

personnel, as well as negotiating with suppliers. Our business plan is to employ a

team consisting of 2 cooks, 1 cashier, 1 dishwasher, a bookkeeper, and a

business manager. They will work eight hours every day, Monday to Saturday.

The workers will have a total of 25 working days each month and an average of

300 working days per year. The proponents have excluded 52 Sundays and 12

holidays from the count of working days. Each worker will receive daily

compensation, with the cooks earning Php 400, the cashier earning Php 300,

and the dishwasher earning Php 370. The bookkeeper will receive a monthly

salary of Php 2,700, while the manager will receive a daily rate of Php 800. The

company aims to produce a total of 864 units annually.

CHAPTER 4

MANAGEMENT STUDY

Management study is the field of study that focuses on the principles,

techniques, and practices of managing and coordinating resources to achieve

organizational goals. It involves the planning, organizing, directing, and

controlling of activities within an organization to ensure its smooth operation and

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success. Management study covers various aspects such as leadership,

decision-making, communication, human resources, finance, marketing, and

strategic planning.

Objectives of the Study

The primary aim of the research is to establish the organizational strategy

required for attaining the set objectives. This encompasses the following specific

goals:

1. To form an organizational structure conducive to effective business

management.

2. To determine suitable form of business ownership that will govern the

enterprise.

3. To determine legal prerequisites of the business before commencement

of operations.

4. To create a team and policies for effective management

5. To identify initial capital contributions from each partner essential for

initiating the business.

Forms of Business Organization

A partnership is a form of ownership where two or more individuals or

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entities come together to jointly own and operate a business venture. It is a legal

structure in which the partners share the profits, losses, and responsibilities of

the business according to the terms of a partnership agreement. Partnerships are

often formed when individuals or organizations want to pool their resources,

skills, and expertise to pursue a common business goal. Each partner contributes

capital, assets, or services to the partnership, and in return, they share in the

profits or losses generated by the business.

Capitalization Capital

Capitalization is a quantitative assessment of a firm's capital structure. It is

a process of estimating the total capital required to start and operate a business

or project. This capitalization includes both initial investment costs and ongoing

operational expenses. Capitalization is a crucial aspect of a feasibility study as it

helps stakeholders, investors, and decision-makers understand the financial

requirements and feasibility of the proposed venture. Each partner will contribute

Php 2,000,000.00, resulting in a combined initial capital contribution of Php

8,000,000.00. It is imperative to utilize the capital sources with efficiency and

effectiveness to facilitate business expansion. The allocated funds will cover

diverse operational expenses, provisions for contingencies, and other related

costs.

PARTNERS CONTRIBUTION (PHP)

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Gabi, Daniel Matthew N. 2,000,000.00

Agbay, Reynalyn C. 2,000,000.00

Bacong, Glesyl Jenina M. 2,000,000.00

Miranda, Faye Michelle D 2,000,000.00

Total Php 8,000,000.00

Organizational Structure

An organizational structure is a system that outlines how certain activities

are directed in order to achieve the goals of an organization. These activities can

include rules, roles, and responsibilities (Kenton et al., 2024). The organizational

structure also determines how information flows between levels within the

company. For example, in a centralized structure, decisions flow from the top

down, while in a decentralized structure, decision-making power is distributed

among various levels of the organization. Having an organizational structure in

place allows companies to remain efficient and focused. Businesses of all

shapes and sizes use organizational structures heavily. They define a specific

hierarchy within an organization. A successful organizational structure defines

each employee's job and how it fits within the overall system. Put simply, the

organizational structure lays out who does what so the company can meet its
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objectives. The structure is illustrated using an organizational chart.

MANAGER/BOOKKEEPER

WORKERS HOUSEKEEPERS DELIVERY MAN

Manpower Requirement

Manpower requirement refers to the number and type of human resources

or workers needed to fulfill the staffing needs of an organization to achieve its

goals and objectives. It involves identifying and quantifying the workforce

necessary for various functions and positions within the organization. Manpower

requirements are influenced by factors such as the organization's size, structure,

industry, business goals, and the specific tasks and responsibilities associated

with each job. The process of determining manpower requirements typically

involves forecasting future demand for labor based on business projections,

analyzing the current workforce, evaluating turnover rates, and considering

changes in technology and processes that may affect staffing needs. This
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information helps organizations plan recruitment, training, and development

strategies to ensure that they have the right number of qualified employees with

the necessary skills to meet their operational and strategic objectives.

Job Description

A description of employment typically comprises the title of the position,

the name or position of the person to whom the employee reports, and the tasks,

objectives, responsibilities, scope, and working circumstances of the position.

Typically, the foundation of a job requirement is the job description.

Manager/Bookkeeper
 Manage day-to-day financial operations, including accounts payable,

accounts receivable, and payroll.

 Maintain accurate and up-to-date financial records using accounting

software.

 Prepare and analyze financial reports to provide insights for decision-

making.

 Oversee budgeting processes and ensure adherence to financial goals.

 Implement and enforce financial policies and procedures.

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 Ensure compliance with tax regulations and assist in the preparation of tax

returns.

 Manage relationships with workers

 Contribute to the development and improvement of internal control

systems.

Housekeeper

 Clean and tidy up living spaces and common areas.

 Perform regular cleaning tasks such as sweeping, mopping, and dusting.

 Ensure a neat and organized appearance on appliances.

 Maintain cleanliness in the working field by cleaning the mess and

cleaning appliances.

 Keep an inventory of cleaning supplies and inform when restocking is

needed.

 Attend to special cleaning tasks or requests from residents or

management.

 Ensure a hygienic and sanitized environment in all areas.

Workers

Deliveryman
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 Safely and efficiently transport goods to designated locations.

 Follow delivery schedules and routes provided by the dispatcher.

 Load and unload items from the delivery vehicle.

 Ensure that delivered items match the provided order and are in good

condition.

 Adhere to traffic rules and regulations, promoting safe driving practices.

 Maintain the cleanliness and regular maintenance of the delivery vehicle.

 Provide excellent customer service, including courteous interactions with

clients.

 Communicate effectively with the dispatcher and report any issues or

delays.

 Keep accurate records of deliveries, including proof of delivery and any

incidents.

Job Specification

Manager/bookkeeper

 Male or female age of 24 years old and above.

 Must be college graduate of BS management.

 Can manage subordinates.

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 High degree of accuracy and attention to detail.

 Must have dedication or passion at work.

 must have leadership skills.

 Willing to guide the workers.

 preparing and filing financial documents.

 Must good at Problem-Solving and Decision-Making to address the issues

and achieve the desire outcomes.

Housekeeper

 Previous experience in housekeeping or similar roles is a plus.

 Knowledge of cleaning techniques and proper use of cleaning supplies.

 Ability to prioritize tasks and manage time efficiently.

 Attention to detail and a commitment to maintaining high cleanliness

standards.

 Physical fitness to perform cleaning tasks and lift/move moderate loads.

 Good communication skills and a friendly demeanor.

 Dependability and a strong work ethic.

Workers
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Delivery Man

 Valid driver's license and a clean driving record.

 Proven experience as a delivery driver or in a similar role.

 Familiarity with local roads and neighborhoods.

 Ability to handle and prioritize multiple deliveries in a timely fashion.

 Strong physical stamina for lifting and carrying packages.

 Excellent time management and organizational skills.

 Customer-focused with good communication skills.

 Ability to work independently and problem-solve on the go.

 Basic knowledge of vehicle maintenance.

Compensation

Compensation refers to monetary payment given to an individual in exchange for

their services. In the workplace, compensation is what is earned by employees. It

includes salary or wages in addition to commission and any incentives or perks

that come with the given employee's position.

Compensation is a tool used by management for a variety of purposes to further

the existance of the company. Compensation may be adjusted according the the

business needs, goals, and available resources. Compensation may be used to

recruit and retain qualified employees. Increase or maintain morale/satisfaction.

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reward and encourage peak performance.

If the distribution of compensation is done fairly, based on systematic

factors. There are several compensation systems in place to assess the worth of

different roles. The regulatory office ensures that the compensation is given in a

correct and feasible way. the following were set as the primary guidlines

Other benefits

Organizational policies

Every business has its own set of policies that provide guidance to

employees and customers. These policies serve as general statements that

direct the actions and decisions of employees in common situations. They reflect

the management's philosophy and help shape the organization's character.

These policies are designed to align the organization's work with its objectives

and enable effective leadership.

Policies towards the Employees

 Employees must work at least 8 to 10 hours.

 Employees must wear proper clothes.

 Employees should file a leave before committing absences.

 Salaries will be given at 15th and 30. The salaries will be given twice a
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month.

 Employees will be having work schedule and rest period.

 1 hour rest time is only allotted for each employees.

 Proper hygiene is a must.

 Workers should treat all the customers properly with respect and little

patience.

 Proper disposal waste of waste should be monitored at all the time.

 Workers are held responsible for any damages of tools and equipment in

their custody.

 Food is free for workers.

 The business will be operate three days a week, starting from Monday,

Wednesday and Friday, it will be opened at 10am to 8 pm.

Policies towards the Supplier

 All supplies must be in good condition.

 aim to increase aggregate demand to boost output in the short run.

 They are required to deliver the ordered products within the specified

timeframe given.
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 evaluate the performance of their suppliers including product quality.

Legal Requirement

I. Registration to security and exchange commission

B. Acquisition of barangay clearance

II. confirmation of the application form

III. Payment of all necessary fees and taxes at the municipality

treasurer’s office

IV. Registration at the bureau of internal revenue

Generalization