Executive Summary

Ube Maja Blanca is a traditional Filipino dessert that

originated from Spain and is known for its fluffy and tasty
appearance. It is made primarily from coconut milk and has
the consistency of thick gelatin and a delicate flavor. The
dessert is usually served during fiestas and during the
holidays, especially Christmas. Ube Maja Blanca can easily
be adapted to include various other ingredients, such as
corn kernels and latik, to add different textures to the
dessert. The proposed Maja de Squash is a business in line
with the food industry particular to dessert food. Maja de
Squash Store is offering a traditional Filipino dessert
which is present at almost any festivity in today's
generation. Maja de Squash is a snack food inspired by Maja
Blanca, also known as coconut pudding, and is unique,
unusual, and nutritious because of its vegetable version of
the dessert. The price of Maja de Squash is affordable
starting at Php 100 per tub.
At Maja Bliss, the aim is to celebrate the traditional
Filipino dessert while adding a modern twist. The menu would
feature a wide range of Maja Blanca flavors, including
classic coconut, ube (purple yam), pandan, mango, and even
innovative seasonal flavors. Each Maja Blanca would be made
using high-quality ingredients, ensuring a rich and creamy
texture with the perfect balance of sweetness.

The ambiance of Maja Bliss would be warm and inviting, with

a cozy and rustic interior that reflects the Filipino
heritage. The cafe would have comfortable seating areas,
allowing customers to relax and enjoy their Maja Blanca
creations while chatting with friends or simply savoring the
moment.

In addition to the traditional Maja Blanca, Maja Bliss would

offer a variety of toppings and add-ons to customize the
desserts. Customers could choose from an array of options
such as toasted coconut flakes, crushed nuts, fresh fruits,
or even a drizzle of flavored syrups. This would allow each
customer to create their own unique Maja Blanca experience
Ube Maja Blanca would not only serve customers in the cafe
but also cater to special events and occasions. The business
would offer Maja Blanca platters and customizable dessert
tables, allowing customers to enjoy Ube Maja Blanca at
weddings, birthdays, and other celebrations.
Mission
Our mission of a Maja Blanca business is not only to provide
delicious desserts but also to preserve and promote the
cultural significance of this traditional Filipino delicacy.
By offering a variety of flavors, using quality ingredients,
and maintaining the authenticity of the recipe, the business
aims to create a memorable experience for customers and
contribute to the appreciation and enjoyment of Maja Blanca.

Goals:
•To provide sweets joy to our customers.
•To earn a good profit.
•To improve employee performance.
•To offer our customers a good and consistent services.

Vision
Our vision is to be the premier provider of high-quality and
innovative Maja Blanca desserts, delighting customers with
our authentic flavors and exceptional service. We aim to
create a brand that is synonymous with excellence, capturing
the essence of Filipino culture and tradition in every bite.
Through our passion for crafting delicious Maja Blanca, we
aspire to bring people together, fostering moments of joy
and connection. We envision a future where our Maja Blanca
is enjoyed not just locally, but also on a global scale,
introducing the world to the richness and beauty of Filipino
desserts. With a commitment to continuous improvement and
customer satisfaction, we strive to be the go-to destination
for Maja Blanca enthusiasts, leaving a lasting impression
and creating memories that will be cherished for a
lifetime."

Objectives:
The objectives of a company producing Maja Blanca may
include:

Quality Assurance: Ensure consistent and high-quality

production of Maja Blanca to meet customer expectations.

Innovation: Explore variations and unique recipes to

distinguish the company's Maja Blanca in the market and
attract a broader customer base.

Cost Efficiency: Optimize production processes to minimize

costs without compromising the quality of the Maja Blanca.

Market Expansion: Increase market share by reaching new

regions or demographics through effective marketing and
distribution strategies.

Customer Satisfaction: Prioritize customer satisfaction by

addressing feedback, maintaining product consistency, and
providing excellent customer service.

Compliance: Adhere to food safety regulations and quality

standards to ensure the safety and legality of the Maja
Blanca products.

Sustainability: Implement sustainable practices in sourcing

ingredients, packaging, and production processes to reduce
environmental impact.

Brand Image: Build and maintain a positive brand image

through transparent business practices, ethical sourcing,
and community engagement.
Profitability: Achieve financial goals by managing costs,
pricing competitively, and optimizing revenue streams.

Employee Development: Foster a positive work environment,

invest in employee training, and promote teamwork to enhance
productivity and innovation within the company.

Target market:
Ube Maja Blanca is targeting the market such as online
retailers/ wholesalers, housewives, students and teachers in
the locality of bislig city.

Legal Form of owner ship

Ube Maja Blanca is a sole proprietorship and the owner has
full control and it is in the online business form. The
initial capital is Php3,000,00 and it will be used to
operate the business.

Business Philosophy:
“Blending Tradition with Innovation: The Maja Blanca Way”

Description of Products
Maja Blanca is a classic Filipino dessert that is often
referred to as "coconut pudding." It is a creamy and
gelatinous dessert made primarily from coconut milk,
cornstarch, sugar, and sweet corn kernels. The name "Maja
Blanca" translates to "white delicacy" in Spanish, which
describes its smooth and milky appearance.

The process of making Maja Blanca involves combining the

ingredients in a pot and cooking them until the mixture
thickens. The cornstarch acts as a thickening agent, giving
the dessert its signature consistency. Once the mixture has
thickened, it is poured into a mold or dish and allowed to
set in the refrigerator. It is typically served chilled and
can be enjoyed on its own or with various toppings.

The flavor of Maja Blanca is predominantly coconut, with a

subtle sweetness from the sugar and a hint of corn flavor
from the sweet corn kernels. The coconut milk gives it a
rich and creamy texture, while the cornstarch provides a
smooth and slightly firm consistency.

Maja Blanca is a popular dessert during special occasions

and celebrations in the Philippines, such as fiestas and
holidays. It is often served in slices or squares and can be
garnished with toasted coconut flakes or crushed nuts for
added texture and flavor. Some variations of Maja Blanca may
also include additional ingredients like grated cheese,
pandan flavoring, or ube (purple yam) for a unique twist.

Competitive Advantages:
 Authenticity: Emphasize the use of traditional and
authentic ingredients in your Maja Blanca recipes,
capturing the true essence of Filipino flavors. This
will differentiate your products from competitors who
may use artificial or generic ingredients.
 Quality Ingredients: Source high-quality ingredients
to ensure the best taste and texture in your Maja
Blanca. Highlight the use of fresh coconut milk,
premium cornstarch, and other top-notch ingredients
to create a superior product.
 Unique Flavors and Varieties: Offer a diverse range
of Maja Blanca flavors and variations to cater to
different preferences. Experiment with flavors like
ube, pandan, mango, or incorporate exciting toppings
and fillings to create a memorable and unique
experience for customers.

Pricing Structure

In deciding a price, we undergo research and understanding

target customers, competition and the market place. Our
pricing strategy will consist of cost-plus pricing ensuring
we make a reasonable margin. We will also incorporate
competition-based pricing for certain products, to ensure
that our business pricing will be comparable to other local
business.

Economics/Industry Analysis
The company as a start-up would have five (4) staff to
start. One (1) Mixing staff. (1) Packaging staff, one (1)
delivery staff and one (1) online staff for receiving and
maintaining the website for online orders, one (1) would
take charge of the finances and at the same time managing
the business.

Based on the market research, most of the market is in the

teenagers (18-25) age bracket which comprises 51% of the
target market. Age bracket from 26-33 was next which is 18%
followed by below 18 age bracket which is 16%, 34-41 age
bracket which is 9%, 42-49 age bracket is 2.6%, 1.6% is 50-
57 age group, 58-65 age group is 1.6%

The maja blanca is a niche market that is experiencing

steady growth due to increased consumer interest in natural
and healthy products. In recent years, there has been a
growing demand for coco nut and coconut milk-based products
as consumers become more health-conscious and seek out
alternatives to processed foods and sweeteners. This has
created an opportunity for maja blanca businesses to enter
the market and establish themselves as suppliers of high-
quality, natural products.

The maja blanca is highly dependent on the farmers and

coconut industry. which provides the raw materials to
produce maja blanca. The coconut industry. in turn, is
affected by a variety of factors such as weather conditions,
disease outbreaks, and environmental factors. Any
disruptions to the coconut industry can have a significant
impact on the maja blanca industry, as it can result in a
shortage of raw materials and increased prices.

In terms of competition, the maja blanca industry is

fragmented with a mix of small, medium, and large-scale
producers. The market is highly competitive, and businesses
need to differentiate themselves by offering high-quality
products, excellent customer service, and competitive
pricing. Some maja blanca businesses also specialize in
unique or niche products, such as flavored maja blanca, to
set themselves apart from the competition.

From an economic standpoint, the maja blanca has a low

barrier to entry, with relatively low startup costs and a
relatively simple production process. However, it can be
difficult to establish a brand and gain market share due to
the highly competitive nature of the industry. Additionally,
maja blanca businesses may be subject to fluctuations in the
price of raw materials, which can impact their
profitability.

Overall, the maja blanca presents a viable opportunity for

entrepreneurs who are passionate about natural and healthy
products. By offering high-quality products, excellent
customer service, and competitive pricing, maja blanca
businesses can establish themselves in the market and build
a loyal customer base. However, businesses must be prepared
to navigate the challenges of a highly competitive industry
and be able to adapt to fluctuations in the price of raw
materials.