RICE, PASTA AND NOODLES IN VIETNAM - DATAGRAPHICS

Country Report | Nov 2023

Market Sizes

Sales of Rice, Pasta and Noodles Sales Performance of Rice, Pasta and Noodles
Retail Value RSP - VND billion - Current - 2009-2028 % Y-O-Y Retail Value RSP Growth 2009-2028

63,807 Forecast
5.8%
120,000 20%

100,000
15%
80,000

60,000 10%

40,000
5%
20,000

0 0%
2009 2023 2028 2009 2023 2028

Sales of Rice, Pasta and Noodles by Category Sales of Noodles

Retail Value RSP - VND billion - Current - 2023 Growth Performance Retail Value RSP - VND billion - Current - 2009-2028
Click on a Category to update Sales Chart

Noodles 60,000 25%

39,889.3
Pasta
535.3 50,000 20%
Rice
23,382.4 40,000 15%

Y-O-Y Growth
0% 10% 15%

RICE, PASTA AND NOODLES 63,807.0 CURRENT % CAGR % CAGR 30,000 10%
YEAR % 2018-2023 2023-2028
GROWTH
20,000 5%

10,000 0%

0 -5%
2009 2023 2028

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Retail Channels

Retail Channels for Rice, Pasta and Noodles

Retail Value RSP 2023 and Percentage Point Growth - 2018-2023

1.5% Convenience Retail

10.1% Supermarkets

98.9% Retail Offline 98.9% Grocery Retailers 2.9% Hypermarkets

100% Retail Channels

1.1% Retail E-Commerce 3.3% Food/drink/tobacco specialists

81.1% Small Local Grocers

Increasing Decreasing No change

Competitive Landscape

Company Shares of Rice, Pasta and Noodles Brand Shares of Rice, Pasta and Noodles
% Share (NBO) - Retail Value RSP - 2023 % Share (LBN) - Retail Value RSP - 2023

Acecook Vietnam JSC 20.8% Hao Hao 8.5%

Masan Consumer Corp 13.2% Vina Acecook 7.0%
Uniben JSC 6.3% Omachi 6.7%
Asia Foods Corp 4.2% Kokomi 6.5%
Saigon Vewong JV Co 1.7% 3 Mien 6.3%
Safoco Foodstuff JSC 1.3% Gau Do 4.2%
Thien Huong Food Co 1.2% Hao 100 2.4%
VIFON - Vietnam Food Ind... 1.1% A-One 1.7%
Colusa Miliket Foodstuff... 1.1% Modern 1.4%
Paldo Vina Co Ltd 0.8% Safoco 1.3%
Vietnam Food Corp 0.6% Vi Huong 1.2%
Longan Co Ltd 0.6% Hao Hao Handy 1.1%
An Giang Import Export J... 0.6% Koreno 0.8%
Nissin Foods Vietnam Co ... 0.5% Colusa 0.7%
Loc Troi Group JSC 0.5% Vinafood 0.6%
Asia Food Technology Co ... 0.5% Longan 0.6%
Nongshim Co Ltd 0.4% An Giang all brands 0.6%
Tien Giang Food Co Ltd 0.4% Vifon 0.5%
Uni-President Vietnam Co... 0.3% Nissin 0.5%
Others 44.0% Others 47.4%

5-Year Trend
Increasing share Decreasing share No change

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Company Share Performance in Rice, Pasta and Noodles
% Share (NBO) - Retail Value RSP - 2014-2023

Asia Foods Corp

Consumer Corp

Saigon Vewong

Colusa Miliket
Industries JSC
Vietnam Food
Foodstuff JSC

Foodstuff JSC
(COMIFOOD)
Thien Huong
Vietnam JSC

Uniben JSC
Acecook

Food Co

VIFON -
Masan

Safoco

Others
JV Co
50%

40%

30%

20%

10%

0%

Retail Sales Performance by Company Company Performance vs Market

Retail Value RSP (NBO) - VND billion 2023 - % CAGR 2018-2023 % Y-O-Y Growth (NBO) 2014-2023
Click on company to compare against market Acecook Vietnam JSC

35,000 25%

OTHERS
30,000
20%

25,000
15%

20,000
10%
15,000
ACECOOK VIETNAM JSC
5%
10,000
MASAN CONSUMER CORP
0%
5,000
UNIBEN JSC
ASIA FOODS CORP

0 -5%
2% 4% 6% 8% 10% 12% 14% 16% 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023

Rice, Pasta and Noodles Acecook Vietnam JSC

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Market Concentration of Rice, Pasta and Noodles by Company
% Share (NBO) - Retail Value RSP - 2014-2023

70%

60%

50%

40%

30%

20%

10%

0%
2014 2015 2016 2017 2018 2019 2020 2021 2022 2023

Top 3 Companies Others

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