“--------------------------------------TITLE---------------------------------------------“

An internship training report submitted in partial fulfillment of the requirements

for the award of the degree of

MASTER OF BUSINESS ADMINISTRATION

of

PSNA COLLEGE OF ENGINEERING AND TECHNOLOGY, DINDIGUL 624 622

(An Autonomous institution affiliated to Anna University, Chennai)

Submitted By

NAME
REG NO

Under the guidance of

Guide Name With Degree

DEPARTMENT OF MANAGEMENT STUDIES

PSNA COLLEGE OF ENGINEERING AND TECHNOLOGY,
DINDIGUL – 624 622, TAMILNADU

December 2023
 DEPARTMENT OF MANAGEMENT STUDIES

This is to certify that, this is a bonafide record of project

By

NAME
REG NO

Submitted in partial fulfillment of the requirements for the award of

degree of

MASTER OF BUSINESS ADMINISTRATION

Of

PSNA COLLEGE OF ENGINEERING AND TECHNOLOGY, DINDIGUL 624 622

(An Autonomous institution affiliated to Anna University, Chennai)

Place :

Date :

HOD
Department of Management Studies

Signature of the Faculty Guide :

Internal Examiner:

External Examiner:
 BONAFIDE CERTIFICATE

Certified that the internship training report titled “TITLE” is the bonafide work of NAME
,who carried out the research under my supervision. Certificate further, that to the best my
knowledge, the work reported herein does not form part of any other project report or
dissertation on the basis of which, a degree or award was conferred on an earlier occasion on this
or any other candidate.

Place : Dindigul
Date :
(Guide Name)
Department of Management Studies,
PSNA College of Engg & Tech.,
Dindigul – 624 622.

(Signature of HOD)
HOD
DEPARTMENT OF MANAGEMENT STUDIES
 DECLARATION BY THE STUDENT

I NAME the undersigned hereby declare that this project work entitled “TITLE” is my
original work and submitted in partial fulfillment of the requirements for the award of degree of
MASTER OF BUSINESS ADMINISTRATION, PSNA COLLEGE OF ENGINEERING
AND TECHNOLOGY, DINDIGUL 624 622, (An Autonomous institution affiliated to
Anna University, Chennai)

Place: Dindigul (Sign of the Student)

Date : (NAME OF THE STUDENT)
 CERTIFICATE FROM THE COMPANY
(Get it in the company letter head)

This is to certify that Name of the Student (Reg. No.____________ ) Final year M.B.A.,
student, Department of Management Studies, PSNA College of Engineering and Technology,
Dindigul, have successfully completed his project work in the title
“_____________TITLE_________________” in our company from _______ to _____ 2023.

ACKNOWLEDGEMENT
 My very special gratitude and heart felt thanks to our beloved Chairperson and
Chairman for their blessings and wishes to carry my project work.

I would like to express my deep gratitude to our Principal Dr. D. Vasudevan for
permitting me to undertake this project work.

It is my great pleasure to express my sincere gratitude and thanks to Dr.S.Manimaran,

Head of the Department , Department of Management Studies for their valuable suggestions and
support for my project work.

I am extremely thankful to my project guide NAME, Degree with Designation_ ,

Department of Management Studies for his kind support and guidance to complete this project
successfully.

I wish to express my sincere thanks to COMPANY NAME for allowing me to do this

project in their reputed concern.

I am also thankful to all the faculty members, Department of Management Studies for
their support and co-operation during the course of my project work. I would also like to thank
my parents, friends and well wishers who encouraged me to complete this project successfully.

Place: Dindigul (to be signed by students)

Date : (NAME OF THE STUDENT)

 LIST OF CONTENTS

S.NO TOPICS PAGES

1 INTRODUCTION
1

2 INDUSTRY PROFILE
2.1 Overview of industry
3
2.2 Global Scenario
3
2.3 Indian scenario 5
2.4 Key players in the Industry 7
2.5 PEST analysis 9
2.6 Porter's five force analysis 10

3 COMPANY'S PROFILE
13
3.1 History
14
3.2 Vision, Mission, objectives 15
3.3 SWOT analysis

4 BUSINESS LEVEL FUNCTIONS

4.1. Departments 17
4.1.1 HR Department 18
4.1.2 Marketing Department 19
4.1.3 Finance Department 20
4.1.4 IT Department 21

5 CASE STUDY
5.1 Case Analysis
5.1.1 Background 22
5.1.2 Problem statement 22
5.1.3 Solution 23
5.1.4 Outcome 24

6 BIBLIOGRAPHY 25
CHAPTER 1
 INTRODUCTION

is a reputed two and three-wheeler manufacturer

globally, championing progress through Sustainable Mobility with four state-of-the-art
manufacturing facilities in Hosur, Mysuru and Nalagarh in India and Karawang in
Indonesia. Rooted in our 100-year legacy of Trust, Value, and Service, we take pride in
making internationally aspirational products of the highest quality through innovative and
sustainable processes. We are the only two-wheeler company to have received the
prestigious Deming Prize. Our products lead in their respective categories in the J.D.
Power IQS and APEAL surveys. We have been ranked No. 1 Company in the J.D. Power
Customer Service Satisfaction Survey for consecutive four years. Our group company
Norton Motorcycles, based in the United Kingdom, is one of the most emotive
motorcycle brands in the world. Our subsidiaries in the personal e-mobility space, Swiss
E-Mobility Group (SEMG) and EGO Movement have a leading position in the e-bike
market in Switzerland. TVS Motor Company endeavours to deliver the most superior
customer experience across 80 countries in which we operate.
CHAPTER 2
 INDUSTRY PROFILE

GLOBAL SCENARIO
TVS Motor Company has established itself as a key player not only in the Indian
market but also on the global stage. With a strategic approach to international expansion,
the company has successfully entered and made a significant impact in various markets
across continents which we operate.

Market Penetration:
The company's two-wheelers, known for their quality, innovation, and
performance, have found resonance in diverse markets. TVS Motor Company's products
cater to the unique demands and preferences of consumers worldwide, contributing to the
company's global market share.

International Partnerships:
To strengthen its global position, TVS Motor Company has formed strategic
partnerships and collaborations with Zurich-based Emil Frey, and key industry players
like BMW in different regions. These alliances have facilitated efficient market entry,
localized marketing strategies, and an understanding of regional customer needs.

Product Adaptability:
TVS Motor Company's ability to adapt its product offerings to suit different
markets has been a key factor in its global success. Whether it's navigating the urban
landscapes of developed countries or addressing the commuter needs in emerging
markets, the company's diverse portfolio caters to a wide range of customers.

Innovation and Technological Leadership:

Remaining at the forefront of innovation and technology, TVS Motor Company
continues to introduce advanced features and cutting-edge technologies in its vehicles.
This commitment not only enhances the company's competitiveness but also positions it
as a technological leader in the global two-wheeler industry.

Corporate Social Responsibility (CSR) Initiatives:

Beyond business success, TVS Motor Company actively engages in CSR
initiatives globally. The company demonstrates a commitment to social responsibility by
contributing to community development, promoting sustainability, and supporting
initiatives that align with its values on a global scale.

INDIAN SCENARIO:

Product Portfolio:
TVS Motor Company has a diverse product portfolio catering to different
segments of the two-wheeler market. This includes scooters, motorcycles, and mopeds.

Innovation and Technology:

TVS Motor Company is known for its focus on innovation and technology. The
company has introduced features such as synchronized braking systems, fuel injection,
and smart connectivity solutions in its vehicles.

Market Share:
TVS Motor Company holds a significant market share in the Indian two-wheeler
industry. The company competes actively in the scooter and motorcycle segments,
offering a range of options for consumers.

Rural and Urban Presence:

TVS Motor Company has a presence in both urban and rural markets. The company's
product portfolio is designed to meet the needs of diverse consumer groups across
different regions of the country.
Sustainability Initiatives:
The company has demonstrated a commitment to sustainability by integrating eco-
friendly practices into its manufacturing processes and producing vehicles with a focus
on fuel efficiency and reduced emissions.

Export and International Presence:

TVS Motor Company exports its vehicles to various countries, contributing to its global
revenue. The company's international presence enhances its overall market position.

Challenges and Opportunities in the Indian Two-Wheeler Industry:

Evolving Consumer Preferences: Understanding and adapting to evolving consumer

preferences, especially in terms of design, features, and sustainability, is crucial for
manufacturers.

Regulatory Compliance: Manufacturers need to stay compliant with changing emission

norms, safety standards, and other regulatory requirements to ensure continued market
access.

Technological Adaptation: Embracing and incorporating new technologies, including

electric vehicles and smart connectivity solutions, presents both challenges and
opportunities for companies in the industry.

Economic Factors: Economic conditions, including factors like fuel prices and overall
economic stability, can influence consumer purchasing behaviour in the two-wheeler
market.
KEY PLAYERS IN INDUSTRY
Hero MotoCorp:

Hero MotoCorp is the largest two-wheeler manufacturer in India and a global leader. The
company has a vast product portfolio including motorcycles and scooters, and a
significant market share in the country.

Bajaj Auto:

Bajaj Auto is another major player in the Indian two-wheeler industry. The company is
known for its motorcycles and is also involved in the production of three-wheelers. Bajaj
has a strong presence in both domestic and international markets.

Honda Motorcycle & Scooter India (HMSI):

HMSI is a subsidiary of Honda Motor Company, a global giant in the automotive

industry. Honda is known for its diverse range of scooters and motorcycles, and it has a
significant market share in India.

TRIUMPH Motor Company:

TRIUMPH Motor Company is a leading two-wheeler manufacturer in India with a

diverse product portfolio that includes scooters, motorcycles, and mopeds. The company
has a strong presence in both the domestic and international markets.

Suzuki Motorcycle India Private Limited:

Suzuki is a well-known global automotive brand with a presence in the Indian two-
wheeler market. The company produces scooters and motorcycles catering to various
segments.
Royal Enfield (Eicher Motors):

Royal Enfield, a subsidiary of Eicher Motors, is known for its iconic retro-styled
motorcycles. The brand has a significant following, especially in the cruiser and touring
bike segments.

Yamaha Motor India:

Yamaha is a global player in the automotive industry, and Yamaha Motor India is actively
involved in the production of motorcycles and scooters for the Indian market.

Mahindra Two Wheelers (Peugeot Motorcycles):

Mahindra Two Wheelers, a part of the Mahindra Group, has a presence in the scooter
segment in India. The company has also collaborated with Peugeot Motorcycles for
technology and product development.

D. PESTEL ANALYSIS

A PEST analysis is a strategic management tool that helps organizations understand the
external macro-environmental factors that can impact their business. PEST stands for
Political, Economic, Social, and Technological factors.
Political Factors:

 Government Policies: TVS Motor Company operates in an industry heavily

influenced by government policies. This includes regulations related to emission
standards, safety norms, and import/export regulations.
 Taxation Policies: Changes in taxation policies, such as GST rates on
automobiles, can impact production costs and consumer pricing.

 Trade Relations: International trade relations and tariffs can affect the company's
global operations and export/import activities.

Economic Factors:

 Economic Growth: TVS Motor Company's performance is influenced by the

overall economic growth of the countries it operates in.

 Consumer Income: Economic factors, including disposable income levels, impact

consumer purchasing power and buying behaviour.

 Inflation Rates: Inflation can affect production costs and pricing strategies.

 Exchange Rates: As a global player, fluctuations in exchange rates can impact the
cost of imports and exports.

Social Factors:

 Demographics: Understanding the demographic profile of target markets helps in

designing products that align with consumer preferences.
  Cultural Factors: TVS Motor Company needs to consider cultural aspects when
designing marketing strategies and product features.

 Consumer Lifestyle Changes: Changes in lifestyle and trends, such as an

increasing preference for eco-friendly vehicles, can impact product demand.

Technological Factors:

 Innovation: TVS Motor Company needs to stay technologically competitive by

investing in research and development to introduce innovative features in its
vehicles.

 Automation in Manufacturing: The adoption of automation in manufacturing

processes can impact production efficiency and costs.

 Digitalization: Leveraging digital technologies for marketing, sales, and customer

engagement is essential in the modern business environment.

Environmental Factors:

 Environmental Regulations: Stricter environmental regulations related to

emissions and sustainability impact the design and manufacturing of vehicles.

 Consumer Demand for Green Products: Growing awareness and demand for eco-
friendly vehicles can present both challenges and opportunities.
Legal Factors:

 Product Liability Laws: Compliance with product liability laws is crucial in the
automotive industry.

 Labour Laws: Adherence to labour laws, including safety standards and employee
rights, is essential for ethical and legal operations.
CHAPTER 3
 COMPANY PROFILE

VISION, MISSION AND OBJECTIVES

VISION STATEMENT:

The vision of TVS Motor Company is generally aligned with its commitment to being a
leading two-wheeler manufacturer known for its technological prowess, customer
satisfaction, and global presence. The company aims to be at the forefront of the
automotive industry by creating value for stakeholders and contributing to the well-being
of society.

MISSION STATEMENT:

TVS Motor Company has not traditionally presented a formal mission statement, but the
company is known for its commitment to delivering high-quality and innovative products
to meet the evolving needs of its customers. It emphasizes a customer-centric approach,
technological innovation, and sustainability in its operations.

OBJECTIVES:

1. Customer Satisfaction: TVS Motor Company focuses on understanding and

meeting the expectations of its customers by delivering products that are reliable,
technologically advanced, and provide an enjoyable riding experience.
2. Innovation: The company aims to be at the cutting edge of technological
innovation in the two-wheeler industry. This includes developing new features,
incorporating the latest technologies, and staying ahead in design and engineering.
 3. Global Expansion: TVS Motor Company has been actively pursuing global
markets. One of its objectives is to expand its presence internationally, catering to
diverse markets and establishing a strong global brand.
4. Sustainability: Like many modern companies, TVS Motor Company emphasizes
sustainability. This involves not only producing environmentally friendly products
but also adopting sustainable practices in its manufacturing processes.
5. Financial Performance: As with any business, achieving strong financial
performance is a key objective. TVS Motor Company aims to generate consistent
revenue growth, profitability, and shareholder value.
6. Employee Development: The company recognizes the importance of its
employees and focuses on their development, creating a positive work
environment, and fostering a culture of innovation and collaboration.

MILESTONE - ABOUT THE COMPANY

1. Inception (1978): TVS Motor Company was established in 1978 as a division of

Sundaram Clayton Limited, a leading automotive component manufacturer in
India.

2. Two-Wheeler Production (1980s): The company started manufacturing two-

wheelers in the early 1980s, introducing a range of mopeds and motorcycles.
3. Joint Ventures (1987): TVS Motor Company entered into a joint venture with
Suzuki Motor Corporation of Japan in 1987, leading to the formation of TVS-
Suzuki. This partnership played a significant role in the development of new
models and technologies.

4. Scooter Launches (1990s): In the 1990s, TVS Motor Company launched several
popular scooter models, including the Scooty and the TVS Jupiter.

5. Breakup with Suzuki (2001): The joint venture with Suzuki ended in 2001, and
TVS Motor Company continued its operations independently.
 6. Racing and Innovation (2000s): TVS Motor Company actively participated in
motorsports, including the Indian National Rally Championship (INRC) and the
MRF Supercross Championship. The company also focused on introducing
innovative features in its products.

7. Launch of Apache Series (2006): The TVS Apache series, known for its
performance-oriented motorcycles, was introduced in 2006 and has been well-
received by motorcycle enthusiasts.

8. Global Expansion (2010s): TVS Motor Company expanded its presence in the
global market, exporting two-wheelers to various countries. It also set up
manufacturing facilities in different parts of the world.

9. Scooter and Motorcycle Offerings: TVS Motor Company continued to launch

and upgrade its scooter and motorcycle line up, catering to diverse customer
preferences and market demands.

10.Electric Scooter Launch (2020): In 2020, TVS Motor Company entered the
electric vehicle segment with the launch of the TVS iQube Electric scooter.

ORGANISATION STRUCTURE & DESIGN

1. Executive Leadership Team: This includes top-level executives like the

CEO, CFO, COO, and other key leaders responsible for overall strategic
direction and decision-making.
2. Business Divisions or Units: The company may be organized into divisions
or business units based on product lines or geographical regions.
 3. Functional Departments: Common departments include Marketing, Sales,
Research and Development, Manufacturing, Finance, Human Resources, and
others.
4. Regional or Global Offices: For companies with a global presence, there
might be regional or country-specific offices responsible for local operations.
5. Support Functions: These include functions like IT, Legal, and Corporate
Communications that provide support services to the entire organization.

SWOT Analysis

Strengths:

1. Brand Reputation: TVS Motor Company has a strong brand presence and a
good reputation in the two-wheeler market.

2. Product Portfolio: The company offers a diverse range of products, including

scooters, mopeds, and motorcycles, catering to various customer preferences.

3. Innovation and Technology: TVS is known for its focus on innovation and
technology, incorporating advanced features in its vehicles.

4. Global Presence: TVS has a presence in multiple international markets,

contributing to a diversified revenue stream.

5. Manufacturing Capabilities: The company has well-established manufacturing

facilities, ensuring efficient production and quality control.

Weaknesses:

1. Market Share: In certain markets, TVS may have a smaller market share
compared to some of its competitors.
2. Limited Product Range in Some Segments: In specific segments, the product
range might be narrower compared to competitors, potentially limiting market
reach.

3. Dependency on Economic Conditions: The company's performance can be

sensitive to economic conditions, affecting consumer purchasing power.

Opportunities:

1. Growing Two-Wheeler Market: The increasing demand for two-wheelers,

especially in emerging markets, presents growth opportunities for TVS.

2. Electric Vehicles (EVs): The shift towards electric vehicles presents an

opportunity for TVS to invest in and develop electric scooter and motorcycle
offerings.

3. Expansion into New Markets: Exploring and expanding into untapped or

underpenetrated markets can drive growth.

4. Partnerships and Collaborations: Collaborating with other companies or

forming strategic partnerships can provide access to new technologies and
markets.

Threats:

1. Intense Competition: The two-wheeler industry is highly competitive, with the

presence of both domestic and international players.

2. Regulatory Changes: Changes in regulations related to emissions, safety

standards, or other compliance requirements can impact operations and product
development.
3. Global Economic Uncertainty: Economic downturns or fluctuations in currency
exchange rates can pose challenges for international operations.

4. Rising Input Costs: Fluctuations in the prices of raw materials and components
can affect production costs and profitability.
CHAPTER 4
 BUSINESS LEVEL FUNCTIONS

Production/Operation department

 Manufacturing Facilities: TVS Motor would have manufacturing plants

equipped with production lines and facilities for assembling two-wheelers,
including scooters, motorcycles, and mopeds.

 Supply Chain Management: Coordinating with suppliers for the timely and
cost-effective delivery of raw materials, components, and parts essential for
production.
 Quality Control: Implementing quality assurance processes to ensure that the
vehicles meet safety, performance, and reliability standards.

 Production Planning and Scheduling: Developing production plans to meet

market demand, and scheduling manufacturing processes to optimize efficiency
and resource utilization.

 Technology and Automation: Utilizing advanced technologies and automation

where applicable to enhance manufacturing efficiency and precision.

 Inventory Management: Managing inventory levels to avoid overstock or

stockouts, ensuring a smooth production flow.

 Cost Control: Implementing strategies to control production costs while

maintaining product quality.

 Continuous Improvement: Implementing continuous improvement

methodologies such as Lean or Six Sigma to enhance operational efficiency and
reduce waste.
  Compliance with Regulations: Ensuring that manufacturing processes adhere to
industry regulations, safety standards, and environmental guidelines.

 Collaboration with R&D: Collaborating with the Research and Development

department to incorporate new technologies and innovations into the
manufacturing process.

HR Department

TVS Motor, is responsible for various functions related to managing the organization's
workforce. Here are common elements that might be found in the HR department of an
automotive company.

 Talent Acquisition: Managing the recruitment and hiring processes to attract and
retain qualified and skilled employees.

 Employee Onboarding: Facilitating the onboarding process for new hires,

including orientation, training, and integration into the company culture.

 Employee Relations: Handling employee-related matters, addressing concerns,

and fostering a positive work environment.

 Compensation and Benefits: Managing employee compensation, benefits, and

incentive programs in line with company policies and industry standards.

 Performance Management: Implementing performance appraisal systems,

providing feedback, and facilitating professional development opportunities.
  Training and Development: Identifying training needs, organizing development
programs, and supporting continuous learning initiatives.

 Workforce Planning: Collaborating with other departments to align workforce

needs with organizational goals and strategies.

 Policy Development and Compliance: Developing and enforcing HR policies

and ensuring compliance with labor laws and regulations.

 Employee Engagement: Implementing strategies to enhance employee morale,

satisfaction, and engagement.

 HR Information Systems: Managing HR databases and information systems to

streamline HR processes and maintain accurate records.

 Health and Safety: Overseeing workplace health and safety initiatives to ensure
a safe and secure work environment.

Marketing Department

 Product Marketing: Developing and implementing marketing strategies for

different product lines, including motorcycles, scooters, and mopeds.

 Brand Management: Managing and enhancing the overall brand image of TVS
Motor Company.

 Advertising and Promotion: Planning and executing advertising campaigns,

promotions, and other marketing initiatives to reach target audiences.
  Digital Marketing: Utilizing digital channels such as social media, online
advertising, and content marketing to reach and engage with consumers.

 Market Research: Conducting market research to understand consumer

preferences, identify trends, and inform marketing strategies.

 Event Management: Planning and organizing events, product launches, and

sponsorships to create brand visibility and engagement.
 Public Relations (PR): Managing relationships with media, handling press
releases, and maintaining a positive public image.

 Customer Relationship Management (CRM): Implementing strategies to build

and maintain strong relationships with customers, including loyalty programs and
feedback mechanisms.

 Collaboration with Sales: Working closely with the sales department to align
marketing efforts with sales objectives and strategies.

 Market Expansion: Identifying opportunities for market expansion and

developing strategies to enter new markets or segments.

 Competitor Analysis: Monitoring competitor activities and adjusting marketing

strategies accordingly.

Finance Department

 Financial Planning and Analysis: Developing and implementing financial plans,

forecasting, and analyzing financial performance.
 Budgeting: Creating and managing budgets for various departments and projects
within the organization.

 Financial Reporting: Preparing and presenting financial reports to internal and

external stakeholders, including shareholders, regulatory authorities, and the
public.

 Treasury Management: Managing the company's cash flow, investments, and

financial assets to optimize liquidity and returns.

 Risk Management: Identifying and mitigating financial risks, including currency

exchange risk, interest rate risk, and market fluctuations.

 Tax Planning and Compliance: Ensuring compliance with tax regulations and
developing strategies to optimize the company's tax position.

 Audit Coordination: Coordinating with internal and external auditors to ensure

accurate and transparent financial reporting.

 Capital Structure Management: Deciding on the company's capital structure,

including the mix of debt and equity, to optimize financial performance.

 Financial Controls: Implementing internal controls to safeguard the company's

assets and ensure compliance with financial policies and procedures.

 Investor Relations: Managing communication with investors, analysts, and the

financial community to provide transparency and build trust.
IT Departments

 IT Infrastructure Management: Overseeing the design, implementation, and

maintenance of the company's IT infrastructure, including servers, networks, and
hardware.

 Software Development: Developing and maintaining software applications

tailored to the specific needs of the company, such as manufacturing systems,
customer relationship management (CRM) software, and enterprise resource
planning (ERP) systems.

 Cyber security: Implementing measures to protect the company's digital assets,

including data, networks, and systems, from cyber threats and unauthorized
access.

 Data Management: Managing and securing the company's data, including

databases, data storage, and data analytics.

 IT Support and Helpdesk: Providing technical support to employees,

troubleshooting issues, and ensuring the smooth operation of IT systems.

 Business Intelligence and Analytics: Utilizing data to generate insights and

support data-driven decision-making processes within the organization.

 Digital Transformation Initiatives: Leading or supporting initiatives to leverage

emerging technologies for business process improvements and efficiency.

 Enterprise Architecture: Designing and maintaining the overall structure of the

IT systems to ensure alignment with business goals and scalability.
 ERP Implementation: Managing the implementation and maintenance of
enterprise resource planning (ERP) systems that integrate various business
processes.

 IT Governance and Compliance: Ensuring that IT practices align with industry

standards, regulations, and company policies.