ANJALI RAKHEJA

Group Head - Media Planning & Buying

ABOUT
Currently working on devising and implementing brand CAREER OVERVIEW
awareness strategies for Urban Company. Proficient in drawing
out data backed insights to solve business problems with a
Media Planning and Client
hands on experience in planning, conceptualizing and Servicing Professional with
developing growth roadmaps to increase the overall demand. 8+ yrs. experience in digital
marketing in an agency &
WORK EXPERIENCE advertiser environment.
Hands-on digital media
strategy, planning, buying
Group Head - Media Planning & Buying
experience.
INTERACTIVE AVENUES | DEC 2021 TO PRESENT

Responsible for devising and implementing brand awareness

strategies for acquisition & reach via paid media channels.
Analyse & Strategise reach model, performance marketing CONTACT INFO
plan, predict incremental output & input expected from
Media Strategy, in terms of traffic & deliveries to topline. Personal Phone: +91 9899054612
Identify gaps in business outcomes/ new user growth and Email: [email protected]
requirement of marketing with clear business objectives.
Address: East of Kailash, New Delhi
Grew category business by 3X in 12 Months.
www.linkedin.com/in/anjalirakheja/
Handling a team of 6 people currently in Media Planning &
Operations.
Won the Best Media Info Rising Star Awards 2022 for
Best Media Strategy E-Commerce for Urban Company AC
Servicing Campaign. REFERENCES

Senior Manager - Digital Media Divyanshi Shukla

Sr. Director at Mindshare
ZENITH, PUBLICIS GROUPE | MAY 2021 TO DEC 2021

Digital Marketing & E-Commerce Lead for Nestle India Daksh Sharma
(Coffee Category) Co-Founder at Iffort
Responsible for understanding shopping behaviours and
motivations of target consumers, design shopping
experiences.
Managed the complete marketing budget on the brand with
the key heads of E-commerce, Media planning, Activity
Calendar for the year.
ANJALI RAKHEJA
Group Head - Media Planning & Buying

Manager - Digital Media Planning

MINDSHARE, GROUPM | MAY 2019 TO MAY 2021 CORE COMPETENCIES
Responsible for building digital media presence and driving
revenue for the agency. Digital Strategy
Digital Planning
Planning & executing right Media Mix
Digital Buying
(Digital/TV/Print/Radio) to enable reach and efficacy as per Media Planning
campaign objective. E-Commerce
Grew marketing revenue by 2X in 6 months from MX Player Digital Marketing
that represented 1400 crores of annual agency billables App Marketing
Planning and steer heading the marketing strategy and Search Engine Marketing
Social Media Marketing
operations of portfolio of clients across branding, e-
Project Management
commerce, lead generation, full funnel performance
marketing of web and app.
Monitoring the success and effectiveness of Digital
campaigns through in-depth media analytics, KPIs and PLATFORMS & TOOLS
dashboards
Google AdWords
Brands Managed: MX Player, Grofers (now Blinkit),
Google Analytics
Lufthansa, Others DV360 & YouTube
Amazon Search &
Display
Account Manager Facebook Ads Manager
IPROSPECT, DENTSU | MAY 2018 TO MAY 2019 DoubleClick
AppsFlyer
Successfully consulted, managed & executed brand and Branch.io
performance campaigns for leading Indian and International ComScore
brands SimilarWeb
GWI
Handled portfolio with an annual budget of over 100
Firebase
crores in 1st year of operations Unmetric
Experience in: Digital Brand Marketing & Strategy - video, Sprinklr
social media (organic & paid), media buying. Re-marketing Criteo
& Retention Strategy via digital platforms - SMS, Email,
Social Media & App. Programmatic Advertising, Search
Marketing (SEO and SEM)
Actively worked on: Google Ads (Search & Shopping),
Facebook Ads (Search & Shopping), Google Analytics,
Branch, Firebase amongst other tools.
Brands Managed: KFC, Grofers, DLF, Hitachi, BIBA
ANJALI RAKHEJA
Group Head - Media Planning & Buying

Digital Account Strategist

IFFORT | APRIL 2016 TO APRIL 2018
ACADEMICS
Managed digital mandate and social media presence of
brands like HarperCollins Publishers India, Skyscanner B.com (Honours) Dyal Singh
India, Lonely Planet. It included creative development, College, Delhi University
website development, campaign planning and all agency 2010 - 2013
deliverables.
Birla Vidya Niketan Senior
End to end management of social campaigns which include
Secondary Education,
trend analysis, competition tracking, creative development, Commerce 2009-2010
content curation, strategization and ideation.
Create engaging social media strategies and executional
plans that cultivated audiences, increased web presence,
enhanced web presence and traction on social.
Client Management, Team Management and Project INTERNSHIP
Management
Handled a team of 8 people across brand solutions, ops, Content Editor
creative and website development. Zomato
Sep 2014 - Oct 2014

Product Delivery Manager SaaS & E-Commerce

LIMETRAY | DEC 2014 TO MAR 2016

Conceptualise and Consult for Website Designs, and content

HONORS & AWARDS
for multiple clients and set up Websites, Campaign contents,
and Ordering Portals for Restaurants within strict timelines, Best Media Info
before getting clients live. Rising Star Awards 2022
Coordinate with Operations and Product Teams to launch
final products. Best Media Strategy
Track finance and sales information across teams in multiple E-Commerce
cities.
Issued by BestMediaInfo
Solve for client requirements as and when they show up. October 2022
Brands Managed: 100+ Clients including Asian Haus,
Burger King , Mad Over Donuts