CSRof 500 Companies
CSRof 500 Companies
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The paper examines the relationship between CSR rating and financial parameters
(sales and profit before tax) and age of companies, in India. Using a quantitative
methodology, the study found that profit is more correlated to CSR rating as compared
to sales and age of the companies.
Introduction
In the globalized world, integration of Corporate Social Responsibility (CSR) in business is one
of the great challenges faced by the firms today. Stakeholders require much more from the
company than pursuing growth and profitability. Companies which aim to be, or are, leaders
in CSR are challenged by increasing innovations, rising public expectations, heightened social
and environmental problems and continuous quality improvement. They are forced to chart
their CSR activities within a very dynamic and complex environment. Engaging in CSR is
perceived to be a good thing. CSR activities should be a part of all business organization, but
every organization should identify the effects of financial parameters on CSR activities. Hence,
this paper argues that financial parameters of the firm like sales and profit, as well as firm
characteristics like age may affect CSR practices adopted by the companies. In this paper, an
attempt has been made to refine the stream of research on the association between CSR rating
and firm characteristics. This paper begins with reviewing the extant literature on CSR, CSR
rating and the relationship between CSR rating and firm characteristics. Subsequently, it
discusses the measures used in the study and describes the data collection method. Finally, it
concludes by discussing the findings, highlighting the key limitations of the study, and providing
guidance for further research.
Literature Review
Hazlett et al. (2007) conducted a study on the relationship and synergies between quality
management and CSR. The results demonstrated the breadth and depth of activities in which
organizations engage, under the broad headings of workplace, environment, and social and
economic impact. However, while there is no doubt on the sincerity of the actions, approaches
and the activities, a strategic focus on CSR is still very much in its infancy. Jamali and Mirshak
(2007) studied CSR theory and practices in a developing country, Lebanon, and found the lack
of a focused, systematic, and institutionalized approach to CSR and that the practice and
understanding of CSR in Lebanon are still grounded in the context of philanthropic action.
* Associate Professor, Christ University, Bangalore, Karnataka, India. E-mail: [email protected]
Prospects
© of All
2012 IUP. CSR: An Overview
Rights Reserved.of 500 Indian Companies 55
Sharp and Zaidman (2010) studied the process of strategization of Israeli firms and identified
the differentiating characteristics of CSR strategization processes, including the requirement for
informative communications rather than persuasive negotiations, and the absence of resistance
within the organizational community. Harjoto and Jo (2011) found that CSR engagement
positively influences firm value and operating performance.
Hackston and Milne (1996) found that though positive relation exists between industry and
size, still profitability and reporting had no effect on the eve of disclosure. Adam and Shavit
(2008) argued that rating-based assessment method for CSR cannot provide an incentive to
firms excluded from socially responsible investment to invest in CSR. Polonsky and Jevons (2009)
conceptually developed three types of complexity—issue, organizational and communication—
in CSR strategies and found that within these three areas of complexity, there are a number of
sub-issues that must be addressed if CSR is to be strategically integrated into a global brand.
Jindrichovska and Purcarea (2011) studied environmental reporting in Czech and Romania and
found that corporate reporting process normally consists of accounting and auditing process.
Accounting process evaluates all relevant data useful in measuring the company’s social and
environmental performance against specific indicators and the auditing process is related to
assessing the information in the report.
Mittal et al. (2008) studied the link between good financial performance measure and other
indicators of corporate responsibility by regression analysis and found that CSR is negatively
related to EVA (internal measure of profitability). The relationship of CSR and MVA (an external
measure of profitability) was found to be positive and significant. Reverte (2009) conducted a
study in Spain and found that firms with higher CSR ratings present a statistically significantly
larger size and a higher media exposure, and belong to more environmentally-sensitive
industries, as compared to firms with lower CSR ratings. Angeloantonio and Francesco (2010)
made a comparative study between large and small firms and found that the CSR-SME
relationship could be better explained if the notion of social capital is taken into account and
social capital and stakeholder theory should be taken as alternative ways of explaining CSR in
both large firms and SMEs.
Cowen et al. (1987) studied Fortune 500 companies and by multiple regression analysis
found that there is a positive relation between CSR and company profitability, size, and social
responsibility. Parisi and Hockerts (2008) investigated the use of causal maps in the performance
management and measurement of CSR-related intangibles in one company and found that the
use of causal maps is expected to improve the selection of indicators for the company’s
performance measurement system, so that a financial evaluation of the returns of investments
aimed at increasing the value of CSR-related intangibles can be made. Waller and Lanis (2009)
studied the annual reports of six top companies in advertising industries to promote disclosure.
They observed CSR activities undertaken and the development of CSR index. They found that
some companies do engage and disclose their CSR activities. But the level of CSR disclosure is
different between the organizations.
Table 2 presents the descriptive statistics of the parameters. Difference between the mean
values of sales, PBT and age of the firm is more, which is an indication that the data series are
probably not normally distributed. The spread of scores (standard deviation) is higher for sales
than it is for PBT and the age of the firm.
Table 2: Descriptive Statistics and Log Values of Parameters
Descriptive Statistics
Parameters N Minimum Maximum Mean Std. Deviation
Sales (cr) 499 946.00 277,734.00 7,473.34 20,964.41
PBT (cr) 469 1.00 30,441.00 915.54 2,500.64
Age of the Firm 500 1.00 222.00 40.03 28.21
Log Values
Sales 499 6.85 12.53 8.04 1.06
PBT 469 0.00 10.32 5.61 1.50
Age of the Firm 500 0.00 5.40 3.44 0.75
Table 3: Correlation Between CSR Rating and Financial Parameters and Age of the Firm
CSR Ratings
Parameters
Pearson Correlation Sig. (1-tailed) N
Sales 0.392 0.000 499
PBT 0.424 0.000 469
Age of the Firm 0.156 0.000 500
Regression Analysis
Multiple linear regression method is employed to find the causal relationship between CSR
rating and financial parameters and age of the firm. The financial parameters and age of the
firm are considered as the independent variables, and CSR rating is taken as the dependent
variable. The linear equation is as follows:
Y a b1 X1 b2 X 2 b3 X 3 D1 to 3 e
where
X1 – Sales;
X2 – PBT;
X3 – Age of the firm;
D1 – Service vs. IT and ITES;
D2 – Service vs. Manufacturing;
D3 – Service vs. Others;
Y – CSR Rating Score; and
e – Error
The model summary is presented in Table 4. R explains the degree of relation of variables
such as PBT, sales and age of the firm with CSR rating. The correlation coefficient R (0.473)
exhibits a fair amount of correlation between CSR rating and the financial parameters and age
of the firm. R2 is the coefficient of determination that shows the changes occurring in the
dependent variable due to changes in the independent variables. It gives us the goodness-of-
fit of the regression model. There are in total four independent variables—two financial
parameters, age of the firm, and a sectoral dummy variable. Table 4 shows that all the selected
predictor variables in the model explain 22.1% of variation in the CSR rating.
Table 6 shows the regression coefficients of the parameters. The standardized beta
coefficients show a significant relationship between sales, PBT, and age of the firm and the CSR
rating. PBT with a beta value of 0.295 has more impact on CSR in comparison to sales (0.188)
and age (0.098). The beta value of Services vs. IT and ITES (0.101) is significant. Hence, the
sectors are significantly different, while Services vs. Manufacturing and Services vs. Others are
not significantly different.
Unstandardized Standardized
Parameters Coefficients Coefficients t-Value Sig.
B Std. Error Beta
Constant –1.753 0.373 –4.700 0.000
Sales 0.183 0.057 0.188 3.208 0.001
PBT 0.205 0.041 0.295 4.975 0.000
Age of the Firm 0.136 0.058 0.098 2.327 0.020
Service vs. IT and ITES 0.559 0.236 0.101 2.366 0.018
Service vs. Manufacturing 0.195 0.104 0.089 1.871 0.062
Service vs. Others 0.103 0.113 0.044 0.913 0.362
Conclusion
This research paper examines the relationship between CSR rating and financial parameters and
age of the firm, by using the data of 500 companies in India. The findings of the study show
that PBT is more correlated to CSR rating than the other independent variables. Regression
model also shows that there is a relationship between sales, PBT and age of the firm and CSR
rating of companies. In terms of sectoral dummy variable, a statistically significant difference
is obtained between services and IT and ITES sectors in comparison to services and
manufacturing, and services and others. Thus, there exists a statistically linear relationship
between the financial parameters and CSR rating.
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Reference # 04J-2012-10-04-01