Research Objective 1: To assess how the rate of price discounts influences the impact of buying

decisions of Kalibonhons.

One of the objectives of this research is to understand how the rate of price discounts affects the buying
decisions of Kalibonhons. Price discounts are commonly used as a marketing strategy to attract
customers and encourage them to make a purchase. By examining the impact of different discount rates
on buying decisions, we can gain insights into the effectiveness of this strategy.

For example, if a product is offered at a higher discount rate, it may create a sense of urgency among
consumers, leading them to make a purchase immediately. On the other hand, a lower discount rate
may not have the same impact and consumers may be less motivated to buy.

By conducting surveys or interviews with Kalibonhons, researchers can gather data on their buying
behavior and preferences when it comes to price discounts. This data can then be analyzed to
determine the correlation between discount rates and buying decisions. The findings can provide
valuable insights for businesses in Kalibonhon on how to effectively use price discounts to influence
consumer behavior.

Research Objective 2: To examine the influence of price discounts on consumer buying decision of
Kalibonhons.

Another objective of this research is to examine the influence of price discounts on the buying decisions
of Kalibonhons. Price discounts have the potential to significantly impact consumer behavior, as they
can create a perception of value and affordability.

When consumers see a discounted price, they may perceive it as a good deal and be more inclined to
make a purchase. This can be especially true for price-sensitive consumers who are looking for the best
value for their money.

To study this influence, researchers can conduct experiments or surveys where participants are
presented with different price discount scenarios. They can then analyze the participants' responses and
buying decisions to determine the extent to which price discounts influence their behavior.

The findings of this research can help businesses in Kalibonhon understand the importance of price
discounts in attracting customers and making sales. It can also provide insights into the optimal discount
strategies to implement for maximum impact on consumer buying decisions.

Research Objective 3: To investigate the effectiveness of various price discount strategies in

influencing buying behavior among Kalibonhons.

This research objective focuses on investigating the effectiveness of different price discount strategies in
influencing the buying behavior of Kalibonhons. Businesses often use various discount strategies, such as
percentage discounts, buy-one-get-one-free offers, or bundle discounts, to attract customers and
increase sales.

By studying the effectiveness of these different strategies, researchers can identify which ones are most
successful in influencing the buying behavior of Kalibonhons. They can analyze data on consumer
responses to different discount strategies and determine which strategies lead to higher sales and
customer satisfaction.
For example, they may find that buy-one-get-one-free offers are more effective in encouraging
purchases compared to percentage discounts. This information can help businesses tailor their discount
strategies to better meet the preferences and buying behavior of Kalibonhons.

Research Objective 4: To analyze the effects of price and discounts, particularly to different goods and
services, on the buying behavior of Kalibonhons.

This research objective focuses on analyzing the effects of price and discounts on the buying behavior of
Kalibonhons, particularly in relation to different goods and services. Different products and services may
have varying levels of price sensitivity among consumers.

For example, consumers may be more price-sensitive when purchasing essential goods like groceries or
household items, compared to luxury items. By analyzing the effects of price and discounts on different
types of goods and services, researchers can gain insights into the specific factors that influence buying
behavior in Kalibonhon.

The findings of this research can help businesses understand how price discounts impact consumer
behavior in different market segments. This knowledge can guide businesses in setting appropriate
pricing strategies and discount offers for their specific products or services.

Research Objective 5: To assess the effectiveness of price discounts in specific products and services in
influencing buying behavior of Kalibonhons.

The final research objective is to assess the effectiveness of price discounts in specific products and
services in influencing the buying behavior of Kalibonhons. Different products and services may require
different discount strategies to effectively influence consumer behavior.

For example, a discount on a grocery store may attract more buyers compared to a discount on a
clothing store. By assessing the effectiveness of price discounts in specific products and services,
researchers can provide valuable insights to businesses on how to optimize their discount strategies.

Through surveys, researchers can gather data on consumer responses to different discount offers for
specific products or services. They can then analyze this data to determine the level of influence that
price discounts have on the buying behavior of Kalibonhons for different types of products or services.

The findings of this research can help businesses in Kalibonhon tailor their discount strategies to specific
products or services, maximizing their impact on consumer behavior and ultimately increasing sales.

1. Why is it important to study the impact of price discounts on consumer buying decisions in
Kalibo, Aklan?

 By understanding how price discounts affect consumer behavior, businesses in Kalibo

can create better marketing strategies to attract customers and increase sales.
Consumers can also make more informed choices when they understand how price
discounts influence their decision-making.

2. How do price discounts influence consumer behavior and purchasing decisions?

  Price discounts create a perception of value and affordability, making consumers more
likely to make a purchase. They can also encourage impulse buying and build customer
loyalty.

3. What are the specific goals of the study?

 The study aims to understand how different discount rates and strategies impact the
buying decisions of Kalibo residents. It also examines the effectiveness of price discounts
on different types of products and services.

4. What is the focus of the research in terms of location and target population?

 The research focuses on Kalibo, Aklan, and the target population is the residents of
Kalibo ages 18-54.

5. Why did you choose quantitative research methodology?

 Quantitative research allows for the collection of numerical data that can be analyzed
statistically. This helps determine the impact of price discounts on consumer buying
decisions.

6. How will you collect data?

 Data will be collected through questionnaires that capture information about consumer
behavior, preferences, and the impact of price discounts on buying decisions.

7. What does the existing literature say about the impact of price discounts on consumer buying
decisions?

 Previous studies have shown that price discounts have positive effects on consumer
decisions, such as increased purchase intention and impulse buying. Local studies have
emphasized the importance of promotional tactics in attracting consumer attention.

8. What are the potential implications of your research for marketing management?

 The research can help businesses in Kalibo develop effective price discount strategies to
influence consumer buying decisions. It also contributes to the field of marketing
management by providing insights into the effectiveness of price discounts in a specific
location and target population.

9. Are there any limitations or challenges in conducting the study?

 Some potential challenges include sample size limitations, response biases in survey
data, and the generalizability of findings to other contexts. These challenges will be
addressed by ensuring a representative sample, minimizing biases, and clearly defining
the scope and limitations of the study.
Possible Questions on our Research Objective

1. How does the rate of price discounts influence the buying decisions of Kalibonhons?

The rate of price discounts can significantly influence the buying decisions of Kalibonhons. Higher
discount rates may create a sense of urgency and perceived value, leading consumers to be more
inclined to make a purchase. On the other hand, lower discount rates may not have as strong of an
impact on buying decisions.

2. What is the impact of price discounts on consumer buying decisions in Kalibo, Aklan?

Price discounts have a notable impact on consumer buying decisions in Kalibo, Aklan. They can create a
sense of affordability and value, influencing consumers to make a purchase they may not have
otherwise made. Price discounts can also attract new customers and encourage repeat purchases,
thereby positively impacting sales.

3. Which price discount strategies are most effective in influencing buying behavior among Kalibonhons?

The most effective price discount strategies in influencing buying behavior among Kalibonhons may vary
depending on the context and target audience. However, some common effective strategies include
percentage-based discounts, buy-one-get-one promotions, limited-time offers, and bundle deals. It is
essential for businesses to understand their target market and tailor their discount strategies
accordingly.

4. How do price discounts affect the buying behavior of Kalibonhons across different product categories?

Price discounts can have varying effects on the buying behavior of Kalibonhons across different product
categories. Consumers may be more responsive to price discounts for certain products or services that
they perceive as more valuable or essential. Understanding these category-specific effects can help
businesses optimize their discount strategies for maximum impact.

5. What is the effectiveness of price discounts in influencing the buying behavior of Kalibonhons for
specific products and services?

The effectiveness of price discounts in influencing the buying behavior of Kalibonhons for specific
products and services can vary. Factors such as the perceived value of the product/service, competition
in the market, and consumer preferences play a role in determining the impact of price discounts. It is
important for businesses to conduct market research and analyze consumer behavior to identify the
products and services that are most responsive to price discounts.

6. How do price and discounts interact to influence the buying decisions of Kalibonhons?

Price and discounts interact to influence the buying decisions of Kalibonhons. The initial price of a
product or service sets the baseline for the perceived value, and discounts can enhance the perceived
value by creating a sense of savings. The magnitude of the discount and the overall pricing strategy
employed by businesses can impact consumer perceptions and buying decisions.

7. What factors influence the effectiveness of price discounts on consumer buying decisions in Kalibo?

Various factors can influence the effectiveness of price discounts on consumer buying decisions in
Kalibo. These factors may include consumer income levels, cultural attitudes towards discounts,
competition in the market, and the overall economic climate. It is crucial for businesses to consider
these factors when designing and implementing their discount strategies.

8. How do Kalibonhons perceive and respond to price discounts in their buying decisions?

Kalibonhons may perceive and respond to price discounts differently based on their individual
preferences and circumstances. Some consumers may be highly motivated by discounts and actively
seek out discounted products, while others may be less influenced by price and prioritize other factors
such as quality or brand reputation. Understanding consumer perceptions and responses to price
discounts can help businesses tailor their strategies to effectively target their audience.

9. Are there any differences in the impact of price discounts on consumer buying decisions based on
demographic factors in Kalibo?

There may be differences in the impact of price discounts on consumer buying decisions based on
demographic factors in Kalibo. Factors such as age, income level, education, and lifestyle preferences
can influence how individuals perceive and respond to price discounts. It is important for businesses to
consider these demographic factors when segmenting their target market and designing discount
strategies.

10. How can businesses effectively communicate and promote their price discounts to maximize their
impact on consumer buying decisions in Kalibo?

Effective communication and promotion of price discounts are crucial for maximizing their impact on
consumer buying decisions in Kalibo. Businesses can utilize various marketing channels such as social
media, email marketing, and in-store signage to communicate their discounts effectively. Clear and
compelling messaging, highlighting the value and limited-time nature of the discount, can help create a
sense of urgency and drive consumer action.

Possible Questions in Research Methodology

1. What is the rationale for choosing a quantitative research methodology for studying the impact
of price discounts on consumer buying decisions in Kalibo, Aklan?

 A quantitative research methodology is chosen because it allows for the collection of

numerical data that can be analyzed statistically. This approach enables us to measure
and quantify the impact of price discounts on consumer buying decisions in a systematic
and objective manner.

2. How will you ensure the representativeness of your sample in capturing the diverse population
of Kalibo residents?

 To ensure representativeness, we will use a multi-sampling procedure consisting of

stratified random sampling and systematic random sampling with a random start. This
will help ensure that individuals from different demographic groups and areas within
Kalibo are included in the sample.

3. What specific data collection techniques will you use to gather information on consumer
behavior and the impact of price discounts?
  We will use questionnaires as the primary data collection technique to gather
information on consumer behavior, preferences, and the impact of price discounts. The
questionnaires will be designed to capture relevant data points related to the research
objectives.

4. How will you design your questionnaire to effectively measure the variables of interest and
capture the necessary data for analysis?

 The questionnaire will be designed using validated scales and items that have been used
in previous research. It will include questions related to consumer behavior, perceptions
of price discounts, buying decisions, and demographic information. The questionnaire
will undergo a thorough review process to ensure clarity and validity.

5. What statistical methods or techniques will you employ to analyze the collected data and draw
meaningful conclusions?

 We will employ various statistical methods, such as descriptive statistics, correlation

analysis, and regression analysis, to analyze the collected data. These techniques will
help us examine the relationships between variables, identify patterns, and draw
meaningful conclusions.

6. How will you address potential biases or limitations in the data collection process, such as
response biases or non-response bias?

 To address potential biases, we will ensure the anonymity and confidentiality of

participants' responses. We will also provide clear instructions and explanations to
minimize response biases. Additionally, efforts will be made to maximize the response
rate through reminders and follow-ups to minimize non-response bias.

7. Will you conduct any pilot testing or pre-testing of your questionnaire to ensure its validity and
reliability?

 Yes, we will conduct pilot testing of the questionnaire with a small sample of
participants. This will help identify any potential issues or ambiguities in the
questionnaire and ensure its validity and reliability before the actual data collection.

8. How will you determine the sample size needed for your study to ensure sufficient statistical
power?

 The sample size will be determined using appropriate statistical power analysis
techniques. Factors such as the desired level of significance, effect size, and statistical
power will be considered to determine the appropriate sample size that can provide
reliable and meaningful results.

9. What ethical considerations will you take into account in conducting your research, particularly
in terms of participant privacy and informed consent?

 Participant privacy and informed consent will be given utmost importance. Participants
will be informed about the purpose of the study, their rights as participants, and the
confidentiality of their responses. Informed consent will be obtained from all
 participants, and their personal information will be kept confidential and used only for
research purposes.

10. How will you address potential confounding variables or alternative explanations in your
analysis to establish a causal relationship between price discounts and consumer buying
decisions?

 To address potential confounding variables or alternative explanations, we will employ

statistical techniques such as regression analysis to control for relevant variables.
Additionally, we will review relevant literature and conduct a thorough analysis to
ensure that the observed relationship between price discounts and consumer buying
decisions is robust and not influenced by other factors.