Gulam M. Quraishi E-mail: gmq9444960786@gmail.

com (M): (+91) 9551890786,

WA: +234 81234 14444 / Skype: G.M. Quraishi

PROFILE

High-performing of Sales and Marketing with proven track record of 24+ years of experience in
the FMCG’s Foods & Non-Foods Industry. Oversee customer service, vendor relations, contract
and price negotiation, revenue potential, personnel management, analysis of financial data and
information, client relations, and procedure, background in developing profitable business
relationships, working with key accounts to increase revenues, setting achievable sales goals,
monitoring retail sales and trends, developing major accounts, and designing programs to
increase product knowledge. Demonstrate leadership and team-building skills. And conducting
competitor analysis by keeping abreast of market trends to achieve market share metrics and
core channels.

MARKETS:

Markets worked / exposure: India, Nigeria & Ghana.

CORE COMPETENCIES

➢ Oversee day-to-day operations, assigning weekly performance goals and assuring their completion, while
accomplishing our management goals.
➢ Recruit, onboard, and train high-performing employees to achieve sales, profitability, market share, and
business plan objectives.
➢ Maintain project timelines to ensure tasks are accomplished on time.
➢ Delegate responsibilities to the best employees to perform them while enforcing all policies, procedures,
standards, specifications, guidelines, training programs, and cultural values.
➢ Resolve internal staffs’ conflicts efficiency and to the mutual benefit of those involved.
➢ Developing and executing strategic plan to achieve sales targets and expand our customers’ base.
➢ Building and maintaining strong, long-lasting customers’ relationships.
➢ Effectively communicate the value proposition through proposals and presentations.
➢ Reporting on forces that shift tactical budgets and strategic directions of accounts.
➢ Maintain a pipeline full of sales and attend conferences and trade shows.
➢ Design and administer sales incentive commission plans, work with HR, Finance and senior sales leadership to
design sales incentive commission programs that provide market-competitive pay for reinforce sales
organization strategy and align with business and sales organization objectives. Establishes sales compensation
program rules, policies and procedures, and ensure timely and accurate commission processing.
➢ Build peer support and strong internal-company relationships with all key stakeholders foster close,
cooperative relationships with executive management, sales leadership, and other sales and support
personnel.
➢ Achievement of top lines, revenue, profits and strategic objectives.
➢ ATL/BTL–planning and execution.

Capabilities Strengthened in Career

➢ Sales and Business development, Product launch, Good Leadership, Manpower planning, Team building and
training, Merchandising, Inventory planning, Decent ROI for channel partners and minimizing TAT for the
organization. Concept and profitability selling for both B2B and B2C formats.
➢ CRM, Good PR with trade in short time, Analytical and organized, Trouble shooting and solution orientation,
sound financial discipline with trade.
➢ Planning and execution of ATL / BTL and TTL, Trade Marketing, Brand Activation, Brand Management, Risk
management, NPD, Cost analysis and pricing.
Scope of Responsibilities

➢ Sales and Business Development

Responsibly launch / re-launch and regularly increase active doors for wider market coverage within each market.
Consistently drive visibility to acquire larger shelf space thereby creating impactful brand presence to drive growth and
increase the market share. Planning and monitoring sales budgets at regular time interval to exceed set objectives. Set and
achieve financial discipline to minimize TAT thereby financial risks so as to positively impact profitability. Inventory planning
and deliver decent ROI across the value chain. Developing market coverage and productivity tools to monitor sales team
performance and enable them to achieve their objectives. Retail audits at regular time interval.

➢ Marketing Management
Planning of ATL, BTL and TTL activities and executing in line with brand objectives. Brand positioning, renovation and
packaging. Conceptualizing, designing and developing of POP material in-sync with the sales team’s inputs. Identifying right
agencies for developing POP at good price and quality. Evaluation of product mix, gather and maintain competitor info for
strategic initiatives on brands. Work on various aspects of developing commercials, events and training programs for stake
holders. Website development with links to social media (the end-user interactive phase) and responsibly being responsive
to their satisfaction.

➢ Product Management
Study product mix by category and within each category to evaluate skewed contribution if any and at the same time
identify growth areas for increasing market share. Inventory planning for raw material and finished goods, ordering and
pricing, by SKU. Identify opportunity for New Product Development, revive product from the existing range.

➢ Principal Management
Planning annual sales and marketing budgets. Co-ordinate with marketing and exports team on complete ATL / BTL
schedule for the year and periodically update on execution as well as outcome of the activity. Get timely approvals on
collaterals developed and budgets thereof. Seek additional inputs and budgets based on changing market dynamics
critical for the growth/revival of the brand.

Accomplishments

INDIA & NIGERIA

✓ Managing branch sales organization as a profit center and to achieve product and SKU-wise targeted sales.
✓ Keeping track of inventory, implementing FIFO ensuring effective administration and management of warehouse
as per company policy to eliminate all discrepancy gaps, maintaining hygiene and proper record keeping.
✓ Monitoring and controlling branch sales performance vs. expenses on weekly and monthly basis.
✓ Strategizing and ensuring the elimination-minimization of stock damage in warehouse during material handling
or due to stock expiry & managing sales, accounting, warehouse etc. functions at the branch.
✓ Handling all administrative issues pertaining to branch office and setup & implementation and maintenance of
qualify systems and continuous improvement methodologies with specific focus on growth, cost reduction and
process improvements.
✓ Dealing with commercial activities pertaining to sales functions via credit policy, controlling bills receivables,
incentives schemes etc…
✓ Building competent, effective and efficient and result oriented organization at branch level.
✓ Created customers relationship cell & initiated activities’ for personalized bonding.

Awards in India & Nigeria:

✓ Won the Best Sales Manager Award in 2021 at ASPIRA NIGERIA LTD - NIGERIA.
✓ Won the Best Performer in Sales & Marketing Award in 2018 at LIMEX GLOBAL INDUSTRIES LTD - NIGERIA
✓ Won the Best Sales Manager Award in 2014 at STALLION GROUP OF COMPANY - NIGERIA
✓ Won the HATTRICK AWARD for three consecutive times in 2008 at GENERAL MILLS INDIA PVT LTD - India.
✓ Won the Championship Program Award in 2004 as Best Sales Manager at D.S. GROUP OF COMPANIES - India.
 CAREER PROGRESSON

Company Designation Association H.Q.

INTECIL GROUP NATIONAL SALES SINCE FEB’2023 LAGOS - NIGERIA
MANAGER
ASPIRA NIGERIA LIMITED SALES HEAD 4 years 4 months (Aug’19 to Dec’22) LAGOS - NIGERIA
LIMEX GLOBAL INDUSTRIES LIMITED SALES HEAD 1 year 6 month (Jan’18 to June’19) LAGOS - NIGERIA
DARAJU INDUSTRY LIMITED ZONAL SALES MANAGER 3 years 8 months (Apr’14 to Dec’17) LAGOS - NIGERIA
STALLION GROUP OF COMPANY BRANCH MANAGER 3 years (Mar’11 to Mar’14) LAGOS - NIGERIA
HINDUSTAN UNILEVER LIMITED SALES OFFICER 2 years 2 months (Dec’08 to Feb’11) TN - INDIA
GENERAL MILLS INDIA PVT LIMITED TERRITORY SALES 3 years 6 months (May’05 to Nov’08) TN - INDIA
EXECTIVE
D.S. GROUP OF COMPANIES SALES REPRESENTATIVE 5 years 5 months (Nov’99 to Apr’05) TN - INDIA

Sales & Business Development

COUNTRY PERIOD DIVISION BRANDS
NIGERIA FEB’23 CPD SURE CLEAN DETERGENT, LAUNDRY SOAP, PETROLEUM JELLY, MULTIPURPOSE
SOAP.
NIGERIA 2019 - 2022 CPD VIVA DETERGENT, VIVA LAUNDRY SOAPS, BEAUTY SOAPS, PETROLEUM JELLY,
ORAL CARE TOOTHPAST
NIGERIA 2018 - 2019 CPD BIMBOO DETERGENT, LAUNDRY SOAPS, BEAUTY SOAPS
NIGERIA 2014 - 2017 CPD MY MY ACTIVE FOAM & RANA DETERGENT, MYMY TOOTHPASTE,
MULTIPURPOSE SOAPS, JELLY, MATCH BOX
NIGERIA 2011 - 2014 COMMODITY BARPOLIED RICE, EDIBLE OIL, & ARISTON WATER HEATER
INDIA 2008 - 2011 CPD BATH SOAPS, SHAMPOO, TOOTHPAST, DETERGENT, DEDODRANT, AND VASLINE,
KOTEX & HUGGIES DIAPERS.
INDIA 2005 - 2008 CPD WHEAT FLOUR, BISCUITS, CAKES ITEMS
INDIA 1999 - 2005 CPD MOUTHFRESHNER, PAN MASALA, CATCH PRODUCTS & SPRING WATER

Marketing:
COUNTRY DIVISION INPUTS BRANDS
TRADE Detergent Powder, Soaps, Toothpaste, Shampoo, Wheat Flour, Biscuits, Match Box,
INDIA MARKETING Mouth fresheners, Laundry soaps, Beauty Soaps, Rice, Edible Oil, Catch Spices, Catch
CPD & Spring Water & Petroleum Jelly, Biscuits, Wafers & Confectionery.
NIGERIA COMMODITY ATL TVC spots, Plan and Execute : ASPIRA, DARAJU & LIMEX GLOBAL LTD Bill boards:
PRODUCTS BTL Develop Collaterals, Plan and Execute Trade and Consumer Promos :HINDUSTAN UNILEVER LTD
GHANA TTL National Promos: STALLION GROUP, DARAJU, ASPIRA, LIMEX GLOBAL LTD
PACKAGING Label Design - Complete Packaging: ASPIRA & LIMEX GLOBAL & DARAJU LTD
NPD DARAJU, LIMEX GLOBAL & ASPIRA NIG LTD

ACADEMIC CREDENTIALS

➢ Bachelor of Arts (BA) from Madras University at Chennai - 2000 - 2003

➢ Master of Business Administration (MBA) from Anna University at Coimbatore - 2007 - 2009
➢ Anna University; Specialization: Sales & Marketing Management.

COMPUTER KNOWLEDGE

Proficient with the use of MS - Office, Word, Excel & PowerPoint and Internet Applications

PERSONAL DETAILS

Father’s Name: H. Mustafa Mohideen

Nationality: Indian Muslim Lubbai
Date of Birth: 15/05/1976
Passport Details: Z 4367340 / Date of Expiry: 04/12/2027
Marital Status: Married & blessed with three children