Lesson 13 - Motion Information and Media
Lesson 13 - Motion Information and Media
Lesson 13 - Motion Information and Media
In motion media, every graphic or image is a frame. Through rendering, or the act of displaying
consecutively various frames per second, motion is produced. For one to have a smooth
animation, one must have 24 frames or more per second. This series of frames or graphics
follows a sequence to create a story or a message. This sequence is called a storyboard. It
represents the shots planned for a commercial, film, or television show (Oxford University, n.d.).
Motion media can be produced in two ways: Informal and Formal. Informally produced
motion media are created by people just for personal consumption. In contrast, formally
produced motion media are made by professionals, such as film directors, who follow the
standard of the industry when it comes to the refinement and creation of motion media. The
formal production of motion media includes the following steps:
❖ Generating of storyboard
❖ Scriptwriting and dialogue recording
❖ Sketching for animation; Acting and shooting for video
❖ Adding background music and background details
❖ Rendering
Aside from the objects that a person must work with in producing a certain motion, principles of
motion design, or the motion techniques for merging the various elements or objects of motion
design, should also be studied:
❖ Speed, direction, and timing should portray natural laws of physics.
❖ Timing influences recall.
❖ Transitions are utilized to shift between scenes.
❖ Sound and color enhance depth and purpose to a certain movement.
❖ Cartooning one’s image and text offers dynamic movement. This can be easily done by the
following movements: stretching, rotating, and squashing.
❖ Blurring can be used in several ways. In animation, blurring gives the illusion of fast
movement. In videos, blurring is frequently used to censor confidential information or sensitive
content.
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