Between Communicative Interaction and Structures of Signification - Anna Holzscheiter
Between Communicative Interaction and Structures of Signification - Anna Holzscheiter
Between Communicative Interaction and Structures of Signification - Anna Holzscheiter
This paper discusses contemporary engagement with the theory and anal-
ysis of discourse in international relations. It argues that discourse under-
stood as “meaning in use” has emerged as one of the core concepts in
constructivist scholarship, being of tremendous theoretical and analytical
value. The paper identifies two distinct types of discourse analysis around
which most contributions in this field converge: micro-interactional
approaches that emphasize the communicative, pragmatic aspects of dis-
course and macro-structural approaches focusing on discourse as struc-
tures of signification. What unites these studies is their interest in the
diffuse power relationships that characterize social interaction in interna-
tional politics and the productive effects of power that the term “dis-
course” serves to underline. Through a combination of these two
different strands of discourse research, with two different conceptualiza-
tions of power (deliberative and productive), the paper develops a taxon-
omy of discourse approaches that reflects four distinct variants of
discourse research. These variants are illustrated by means of an in-depth
discussion of recent innovative studies. In conclusion, the paper points to
a number of limitations in the present conceptualization of power
through discourse as well as in terms of the uneasy combination of posi-
tivist epistemology and constructivist ontology in much empirical dis-
course research. Discussing the overlap between discourse and practice
scholarship, the paper sketches future directions for research in this field.
Keywords: discourse theory, discourse analysis, power, construc-
tivism, communicative interaction, signification
Discourse ranges among the buzzwords that resound widely across the discipline
of international relations (IR) at present.1 Notwithstanding the appeal of the
term, the field of discourse approaches presents itself as a highly varied collection
of conceptual frameworks and analytical lenses.2 This diagnosis is at best
1
I thank Thomas Risse, Lora Anne Viola, Diana Panke, Antje Wiener, Chris Holden, Benjamin Stachursky, and
the three anonymous reviewers for their helpful comments on earlier drafts of this article.
2
The following writings must be considered core contributions to the study of discourse in IR (Der Derian
1987; Litfin 1994; Doty 1996; Larsen 1997; Price 1997; Campbell 1998; Milliken 1999; Weldes, Laffey, Gusterson,
and Duvall 1999; Risse 2000; Diez 2001; Crawford 2002; Fierke 2002; Lynch 2002; M€ uller 2004; Payne and Samhat
2004; Bially-Mattern 2005; Hansen 2006; Epstein 2008; Steele 2008; Deitelhoff 2009; Wiener 2009; Holzscheiter
2010; Johnstone 2011).
Holzscheiter, Anna. (2013) Between Communicative Interaction and Structures of Signification: Discourse Theory
and Analysis in International Relations. International Studies Perspectives, doi: 10.1111/insp.12005
Ó 2013 International Studies Association
2 Discourse Theory and Analysis in IR
inspiring, at worst confusing to anyone not familiar with the concept and its
potential value for the investigation of international politics. In view of this vari-
ety, this paper pursues two goals: first, to provide a systematic overview of dis-
course approaches in IR and secondly, to evidence how the concept has proven
to add to contrasting theoretical and analytical programs.
In 1999, Jennifer Milliken provided the, to date, most concise, cutting-edge
overview over the use of discourse in IR—an article that is by now part and
parcel of the syllabus of IR theory (Milliken 1999).3 Milliken supported the argu-
ment that discourse is a concept closely attached to critical theory and poststruc-
turalist approaches to IR. Consequently, most of the authors Milliken discussed
were proponents of a first generation of IR discourse scholars, united by their
vigorous critical gaze on the very discipline of IR (Der Derian and Shapiro 1989;
Ashley and Walker 1990; Walker 1993; Campbell 1998). Yet, since Milliken’s
article was published, the concept of discourse has gradually traveled from post-
structuralist islands to even the faraway shores of middle-ground constructivism
that works hard to reconcile constructivist ontology and positivist epistemology.
That said, the discourse approaches discussed in this paper may all be classified
as constructivist in the broad sense that they theorize and investigate the co-con-
stitutive relationship between agents and structure, text and context, albeit with
differing assumptions on the degree to which agents are masters of discourse.
Such an examination of contemporary discourse scholarship in IR will still con-
firm what Milliken diagnosed some years ago—that “no common understanding
has emerged in International Relations about the best way to study discourse”
(Milliken 1999:226). Such a “common understanding” is neither desirable nor jus-
tifiable—in fact, agreeing on a “best way to study discourse” would be contradic-
tory, considering the profoundly social constructivist legacy of the notion of
discourse and the overall acknowledgment that discourse is not only about
essentially contested concepts, but is itself such a contested concept. Nevertheless,
I will argue that, today, it is possible to identify larger trends in IR discourse
scholarship that emphasize different facets of discourse, broadly understood as
“meaning in use” (Wiener 2009) or “talk and text in context” (van Dijk 1997:3).
After developing a working definition of discourse that allows bringing together
the most diverse approaches to the study of communication and meaning, I will
give a brief account of the intellectual history of the concept in IR. The core part
of the paper revolves around a taxonomy of discourse approaches to international
politics using two logics of differentiation mentioned above: levels of analysis
(micro and macro) and power–discourse relationship (deliberative vs. productive).
Within these different facets of discourse thinking in IR, four exemplary studies
have been selected whose discourse-theoretical and analytical frameworks most
accurately reflect the four specific types of discourse analyses that, at present, seem
to be most commonly practiced in the study of international politics. A review of
these cutting-edge studies therefore envisages less a critical assessment of the valid-
ity of their claims than an exemplification of a range of discourse-analytical lenses
in IR research. Finally, the paper will point to certain conceptual and methodologi-
cal weaknesses in the current employment of discourse, in terms of its persistent
inability to adequately explain the sources of profound transformations in power-
ful narratives and in terms of the challenges associated with the study of non-mate-
rial and more diffuse dimensions and effects of power that the concept of
discourse entails. The theory and analysis of practice will be identified in the
concluding section of the paper as a very likely bedfellow for future discourse schol-
arship as it offers possibilities to leave behind the contemporary preoccupation
3
For the most important discussions on the influence of the linguistic turn on IR theory see Zehfuß’ discussion
of early language-based constructivism and Fierke’s discussion of the thin border between language and logic in IR:
(Zehfuß 1998, 2002; Fierke 2002).
A NNA H OLZSCHEITER 3
with the study of text toward more refined theorizing on the relevance of social
context in the study of discourse.
5
For seminal discussions of the rationalism-constructivism divide see Adler (1997); Fearon and Wendt (2002);
and Risse (2002).
6 Discourse Theory and Analysis in IR
Discourse Definition Discourse as text in context but Discourse as text in context but
emphasis on discourse as emphasis on historically grown
communicative exchange structures of signification
Predominant Level Agents/Individual—“Subjects Structure/Holistic—“Meaning
of Analysis make meaning” makes Subjects”
Text/Context Text: Small instances of everyday Text: Texts as aggregated
communication evidence for large meaning-structures
Context: Institutional Setting for Context: Broad historical or
Communicative Exchange sociopolitical context
notions of power routinely distance themselves from a world politics simply dri-
ven by actors’ utilitarian desire to realize self-interests and maximize power and,
instead, emphasize the “causal significance of normative structures and processes
of learning and persuasion” (Barnett and Duvall 2005b:41). While some have
confronted constructivist thinking as being strangely devoid of power consider-
ations, others have pointed to the fact that different kinds of social power,
among them the power displayed in discourse and communication, have come
to prevail here (Guzzini 2000; Barnett and Duvall 2005a). In this regard, dis-
course has emerged as an invaluable concept to establish that the power asym-
metries posited by materialist power theory often work, in fact, in the opposite
direction; where actors that are materially inferior successfully deploy discursive
rather than material capabilities (Holzscheiter 2005). A number of groundbreak-
ing studies have worked with the notion of discourse in order to conceptualize
the specific power of advocacy coalitions, individual NGOs or small island states
and the discursive strategies they pursue, such as reflexive discourse (Steele
2007, 2011); rhetorical coercion (Krebs and Jackson 2007); or shaming, blaming,
and moral persuasion (Keck and Sikkink 1998; Risse, Ropp, and Sikkink 1999).
The overall acknowledgment that power and discourse are inseparable and co-
constitutive is owed before all to Michel Foucault and J€ urgen Habermas who
have arguably formulated the most influential discourse theories of the twentieth
century. To the present day, theoretical engagement, with their notion of
discourse and its empirical translation, represents a challenge and unbroken
inspiration to social scientists. Both authors merged the premises of the linguis-
tic turn with a critical program that regarded language as a central parameter in
power relations and discourse as a fundamental dimension of society. Discourse,
thus, was primarily a sociological concept, intended to grasp specific power
dimensions in social life.
Authors reverting to Habermasian discourse theory stress the value of
discourse as a counterfactual type of communication, which is truth-seeking
exchange of arguments. Habermas formulates a deliberative concept of dis-
course in which discourse denotes the place where, theoretically, the use of
instrumental power could be replaced by the “power of the better argument”
(Habermas 1984, 1985, 1996). Essentially, his notion of discourse sees meaning-
ful, consensus-oriented communication following rules of equality (of access,
speaking rights, and introduction of issues) as the epitome of a truly deliberative
forum: If all participants, he claims, can participate in the debate on an equal
footing, if they all listen to each other carefully and weigh each other’s argu-
ments, and if they are all prepared to be potentially convinced by a better argu-
ment, the result should be the best possible consensus on normatively
contentious matters.
Foucault’s notion of discourse fundamentally revolves around the structural
force of specific, historically situated discourses—using the notion of discourse
bolstered his principal aim to critically re-examine the production of knowledge
under specific historical circumstances and within specific cultural contexts
(Foucault 1970, 1972, 1981). Discourse is defined as a system of representation
which manifests itself through particular institutionalized practices in social life
and which is made up of rules of conduct—these systems or discursive forma-
tions, he posits, are “governing” human life inasmuch as they establish an exclu-
sionary brink beyond which speaking and thinking is not possible. Foucault
presumes that power relations are all-pervasive and only shift throughout history
but do not disappear. As such, his discourse theory is at the same time a theory
of productive power. A Foucauldian notion of power underlies discourse
approaches that elucidate the silent workings of power hidden in moral institu-
tions and social practices that have become both the dominant and the natural
ways of perceiving reality and reacting toward it.
A NNA H OLZSCHEITER 9
6
For an innovative discussion of the overlapping terrain between a realist and a postmodern notion of power
see Sterling-Folker and Shinko (2005).
7
For recent and particularly thorough discussions of the (im)possibility of applying the Habermasian concept of
discourse to IR see Deitelhoff and M€ uller (2005); Diez and Steans (2005); and Deitelhoff (2009).
10 Discourse Theory and Analysis in IR
8
Crawford’s (2002) Argument and Change in World Politics must also be considered a key contribution to this field
of social inquiry. However, I have chosen to discuss Johnstone’s approach to discourse in detail, for the sake of its
theoretical and analytical clarity.
9
For example, when states “remain silent, cast votes without explanation, or stomp their shoes on the table”
(Johnstone 2011:204).
A NNA H OLZSC HEITER 11
agents’ logics of action and the institutional structures that constrain or enable
specific practices of these actors. His analysis aims to capture the influence of a
specific institutional culture within the Security Council (the prevalence of legal
discourse) and, at the same time, demonstrates how this culture needs constant
re-enacting through consensus-oriented discursive practices of members of this
institution. Even though the force of the better argument can be attributed to
specific agents, it is intertwined with the characteristics of the institutional set-
ting—following the assumption that the institutional context predisposes yet
does not entirely determine what type and structure of arguments are consid-
ered convincing or normatively acceptable.
The deliberative quality of international and transnational structures has also
been seized from a more structural perspective. In Payne and Samhat’s “Democ-
ratising Global Politics,” for example, the emphasis is clearly placed on the struc-
tural features of international and transnational institutions as preconditions for
enhancing the democratic quality of global politics (Payne and Samhat 2004).
Their study compares the deliberative qualities of different institutional settings
in order to make inferences on how the democratic potential of international
regimes could eventually be enhanced. Payne and Samhat also take the Haberm-
asian concept of discourse as a theoretical starting point for their deliberations
about a new global order, characterized by greater inclusion and openness
toward weaker actors, and a plurality of interests and ideas. At the heart of their
critical normative project lies the belief that certain international regimes already
hint at the existence of a global public sphere which shows traces of the Hab-
ermasian ideal speech situation inasmuch as its opinion-building and decision-
making rules are exceptionally open and transparent. By analyzing the transpar-
ency of decision-making structures, hierarchical/horizontal relationships of
power, and rules for participation and communication within a range of interna-
tional and transnational organizations such as the “Global Environmental Facil-
ity” (GEF) and the World Trade Organization, Payne and Samhat aim to
evaluate the democratic character of such international regimes. Even though
the authors acknowledge that “a truly deliberative world society, for many obvi-
ous reasons, seems impractical and utopian” (Payne and Samhat 2004:23), their
empirical case studies suggest that there are “immanent possibilities of discursive
democracy in world politics” (Payne and Samhat 2004:24). The value of a dis-
course-theoretical framework, thus, is seen primarily in its potential to assess
international institutions and the forums in which norms are debated, created
or rejected in terms of their democratic character—democratic, above all, with
regard to particular contextual parameters: Who (which groups, individuals) is
allowed to participate? Who is considered a legitimate speaker? How are opin-
ions exchanged and decisions taken? To what extent are marginalized voices rep-
resented in discourse (NGOs, grassroots organizations, people affected by the
norms and policies)?
Comparing Johnstone’s and Payne/Samhat’s deliberative versions of discourse
analysis shows that in both accounts of the deliberative quality of influential
international institutions, the mutual constitution between agents (as potentially
open to deliberation) and structures (as social institutions potentially engender-
ing deliberation) plays an important role. However, the studies differ in the
emphasis they attribute to single speech-acts: Whereas Johnstone and Payne/
Samhat share a similar perspective on the relationship between discourse and
power, they seek to study the reality or possibility of deliberation from different
levels of analysis. Johnstone’s discourse-analytical framework focuses on commu-
nicative interaction and the composition and content of single speech-acts,
whereas in Payne/Samhat’s discourse analysis, the deliberative discourse–power
nexus is operationalized through the structural prerequisites for deliberation
and public reasoning. On a methodological level, the difference between these
12 Discourse Theory and Analysis in IR
two discourse approaches can, thus, be also portrayed as one between micro-
interaction and macro-structure approaches.
10
Steele (2007) adopts a similar approach toward the relationship between representation and identity albeit
with less emphasis on the intersubjective moment in representational practices.
11
See Bially-Mattern (2005), chapter 4 discussing her discourse-analytical framework.
A NNA H OLZSC HEITER 13
the productive force of meaning-structures has also, and more commonly, been
explored from a macro-structure perspective. Charlotte Epstein’s The Power of
Words in International Relations and her thorough analysis of the history of anti-
whaling discourses represents a convincing Foucault-inspired analysis of how nar-
ratives influence the normative beliefs of actors and, as a consequence, predis-
pose political practice (that is, the condemnation of whaling as an inhuman
action threatening to extinct a whole species) (Epstein 2008). Epstein explicitly
borrows Foucault’s notion of power as productive and defines a discourse as “a
cohesive ensemble of ideas, concepts, categorizations about a specific object that
frame that object in a certain way and therefore delimit the possibilities for
action in relation to it” (2). For her, powerful discourses are discourses “that
make[s] a difference” (2)—these discourses, however, are seen as grounded in
social relations which are both the source of hegemonic discourses and the out-
come of discursive power. The productive power of discourses is first and fore-
most evidenced by the fabrication of specific subject positions, such as the
subject position of environmental NGOs which were becoming increasingly influ-
ential the more an anti-whaling discourse occupied center state globally.
Epstein’s diachronic analysis of data spans approximately 100 years of history
and comprises historical studies on whaling from a variety of perspectives and
sources: her evidence for dominant discourses on whaling is taken primarily
from academic literature on various aspects of whale hunting and the emergence
of a dominant global save-the-whale (and save-the-planet) discourse, and a range
of interviews with pro- and anti-whaling campaigners and activists. These sources
are complemented by newspaper reports, reports of environmental NGOs, etc.
The historiographic exercise serves to identify patterns of meaning attached to
the hunting of whales that, even though being constantly subject to contestation,
have remained particularly influential as a “moral system” disciplining interna-
tional political practice and defining the boundaries of ethical behavior in this
field throughout the twentieth century.
The analysis of linguistic facets of international politics provided by Bially-
Mattern and Epstein takes place on very different levels, even though they both
converge on the assumption that discourse has productive and, as such, constitu-
tive effects on the identities and beliefs of decision makers. In terms of method-
ology, scholars such as Bially-Mattern or Johnstone, whose methodological focus
lies on the semantic structure and logic of individual speech-acts, mostly choose
single, or comparative, case studies. These are then subjected to a combination
of ethno-methodological (for example, thick description); quantitative
(for example, content-analysis); linguistic or conversation analytical;12 and pro-
cess-tracing methods. Since discourse stands for a sequence of communicative
events, the data is taken to evidence different lines of argumentation; micro-
processes of discursive persuasion; or the role of particular ideas, knowledge
resources and identity constructions in individual argumentative moves. Such
micro-approaches, thus, study discourse as a discrete social event and often share
an interest in the “trivial” details of interpersonal encounters between actors.
13
Epstein (2008:249) concludes from her analysis: “If science speaks to us in a discourse that is completely at
odds with our own—with the one we have chosen to speak, because it marks us in certain ways—then it is likely we
will simply not listen.”
A NNA H OLZSC HEITER 15
tive moves (such as persuasion and “arguing”) has been repeatedly dismissed as
an impossible endeavor (Krebs and Jackson 2007). Johnstone for his part con-
tends himself with showing the mere existence of deliberation and legal argu-
mentation in international politics rather than seeking to explain when and why
deliberation is powerful. He concludes at the end of his study, “power and short-
term calculations of interests count more, but the impact of these factors is miti-
gated by norms and discourse” (Johnstone 2003:477).
The Way Forward: What the Practice Turn Can Do for Discourse Research and Vice Versa
Considering the above discussion of the limitations of extant discourse analyses,
progress on issues of power and change seems to depend on a creative coales-
cence of the methodological strengths of both micro-interaction and macro-
structure approaches. Discourse research focusing on structures of signification
has produced pioneering studies that show how patterns of representation and
meaning have changed over longer periods of time. However, as soon as it is
interested in accounting for the discursive practices that brought about such
changes in the first place, it needs to theorize on the contextual parameters
within which the perlocutionary force of individual speech-acts can be traced
and the contexts in which transformative discursive moves are observable. That
said, the overall conclusion drawn from the above overview of discourse
approaches is that discourse analysis in IR is not so much in need of further the-
orizing on the role of “text” (that is, representation) as it needs a theory on con-
text (that is, the situatedness of text production). Micro-interaction approaches
working with the concept of discourse have made an exceptional contribution to
a more refined understanding of the social, interpersonal dynamics that consti-
tute IR, allowing us to see communicative exchange as a “struggle over mean-
ing,” especially in times of crisis when new norms are created or already existing
ones readjusted and reformulated. However, discourse approaches that focus on
micro-interaction still need to address the question of how, when, and where the
communicative action of discursive agents has a transformational, perlocutionary
effect not only within the confines of specific social contexts (for example, nego-
tiation settings, international organizations), but also on the larger constitutional
discourses and “narratives” that support particular normative and symbolic
orders in international politics.
Bearing in mind these contentious issues in contemporary discourse research
in IR, it is the recent wave of studies on practices in IR that promises to take dis-
course analysis a significant step forward in its quest to contextualize and situate
the dynamic relationship between structures of signification, discursive practices,
and other types of practices.15 In fact, in my view the “practice turn”16 that is so
often conjured up nowadays, in essence denotes the fundamental move from lin-
guistic to discursive constructivism: from the recognition of the central position
of language in IR to the recognition that linguistic practices and other forms of
practice in IR cannot be separated. In international practice theory, practices are
the observable performances that “embody, act out, and possibly reify background
knowledge and discourse in and on the material world” (Adler and Pouliot
2012:6). Going beyond textual and discursive practices as the only practices rele-
vant to IR, the theory of practice urges us to think about how different practices
(discursive, social, esthetic, corporate, etc.) simultaneously evoke “processes of
stability and change” (Adler and Pouliot 2011a:2). By conceiving of practices as
15
For seminal contributions to practice theory and analysis in IR see Pouliot (2010); Adler and Pouliot (2011a,
b); Steele (2011); and Neumann (2012).
16
The work that inspires much of the theoretical debate on practices is Schatzki, Knorr-Cetina, and Von Savigny
(2001), The Practice Turn in Contemporary Theory.
18 Discourse Theory and Analysis in IR
actions that are “embedded in particularly organized contexts” (Adler and Pouli-
ot 2011a:5), the notion of practice serves to underscore the relevance of studying
discourse in situ, i.e. embedded in social and institutional structures, routines
and inarticulate, tacit knowledges that give meaning to a particular communica-
tive action as a recognizable, patterned practice (Pouliot 2008:271).
What is most remarkable about practice research, however, are its methodolo-
gies, particularly its combination of discourse-analytical and ethnographic
research that I deem to be most relevant in terms of the challenges for discourse
research identified above (Neumann 2012). By linking the contextualized study
of practices to the larger representational “scripts” they reflect, practice research
incorporates the meticulous analysis of micro-interaction in specific social
encounters into larger “communities of practice” (Adler 2008). International
diplomacy or security therefore are seen as ensembles of competent perfor-
mances that constitute the specific social field in which that practice is taking
place. At the same time, the close observation of the tacit practices and everyday,
trivial, unquestioned organizational routines of specific events is taken to evi-
dence the small instances of subversion that may gouge from the contingent
“play of practice” and transform the structures of signification that order a social
field. In sum, it is here that I see tremendous potential for a significant leap for-
ward in the methodological translation of the thick constructivist program.
Conclusion
The contemporary landscape of discourse scholarship in IR still validates Millik-
en’s claim that there is no agreement on any best way to analyze discourse
(Milliken 1999:226). However, the observations made in this paper also support
the argument that, due to quite distinct intellectual traditions and analytical
frameworks, discourse scholarship cannot agree on any “best way” to study inter-
national politics from a discourse perspective. Rather than finding a consensual
understanding of how to conceptualize and practically employ discourse, the
heterogeneous field of discourse approaches inspires a lively intra- and inter-
disciplinary debate in the present study of international politics. This is both risk
and opportunity—on the one hand, the relative openness of the term allows
accommodation of a whole range of philosophical and intellectual traditions,
neighboring concepts, and methodological frameworks; on the other, a weakly
reflected employment of discourse might result in its selling-off as a hollow
phrase rather than a theoretically and analytically profound concept. In fact, any
overview of the field must come to the conclusion that there are probably as
many methodological frameworks as there are case studies. At first sight, this
finding corresponds with a frequent argument of sociolinguistic discourse ana-
lysts who contend that discourse-analytical methods should be tailored to the
empirical subjects studied rather than vice versa (Wodak and Meyer 2001).
An idiosyncratic way of doing discourse analysis is legitimate but does not
imply that the analyst should not be bothered with uncovering his or her analyti-
cal procedures. All discourse studies should, in theory, be replicable and, ulti-
mately, through comparison between different cases achieve a greater potential
for generalization. To do discourse analysis of any kind thus requires a rigorously
chosen methodological framework as well as a meticulous justification for the
data chosen as empirical evidence. It is this point in particular that has, in the
past, turned many innovative theoretical frameworks into rather underdeveloped
and unsystematic empirical analyses of discourse. The empirical studies chosen
for this paper are proxies for the, to date, most thoroughly grounded explora-
tions of the discursive facets of IR. Yet, the studies also reveal that IR scholars
are still very much concerned with intra-disciplinary debates on the value of dis-
course and the various theoretical and conceptual origins of the concept. Look-
A NNA H OLZSC HEITER 19
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