A

Summer Internship Project

On
“marketing practices for metal component with special reference to Sujata
international.”
Submitted to
M.H. Gardi school of management, Rajkot

Incomplete self-actualization of the

Requirement of the award for the degree of
Master of studies
In
M.H. Gardi school of management, Rajkot
Below the direction of
Jeet Madhani
Lecturer
M.H. Gardi school of management Rajkot

1
 Student Declaration

I, Khandhar Bhavik B hereby declare that the report for Summer

Internship Project entitled “marketing performs for metal component
with special location to Sujata international Pvt. Ltd.” is a result of our
own work and our gratefulness to other work publications, locations, if any, have
been known.

Enrolment no Name Signature

207270592021 Khandhar Bhavik B.

Date: …………… Place: Rajkot

2
 ORGANIZATION’S CERTIFICATE
This is to verify that this Summer Internship Project titled “marketing
practices for metal component with special orientation to Sujata
international.” is the reveal work of Mr. Bhavik Khandhar. who carried out the
research under my super dream? I also certify further, that to the best of my
information the work reported here does not form part of any other project report
or dissertation on the basis of which a degree or award was conferred on an earlier
occasion on this or any other candidate.

MR. Nilesh Ankleshwaria

Head of department
M.H. Gardi school of management, Rajkot

MR. Jeet Madhani

Professor
M.H. Gardi school of management, Rajkot

3
Institute Certificate

4
5
 PREFACE
‘Skill is the best trainer.’ The saying has played a guiding role in the
preparation of the project report. As a part of the program, after the completion
of first year of master of Business Administration (MBA) program below M.H.
Gardi school of managemant, the student are essential to work in an
organization as a learner and analyze its operation through research and survey
and there by prepare a research based project.
It allows a student to have an contact to the real business Management
learning ruins incomplete without an experience of corporate world. Thus,
imaginary knowledge is not sufficient for management student; real-world study
holds an important place. So, the objective behind preparing this project report is
to relate the management theories taught in the classroom to their practical
application. This project report deals with the topic of “marketing practices for
metal component with special reference to Sujata international.”
It creates mindfulness in the management student about the measures
undertaken by the organization to include training and development among
employees. Our work in this project is therefore a humble attempt. Best energies
have been made to derive possible conclusion towards the objectives of this
project, yet there could be some errors and commissions. We take the
responsibility for such errors.

6
 ACKNOWLEDGEMENT
Credit is the face of gratitude or appreciation for something.
Gratefulness is the Honourable reply of one’s soul to kindness or help kindly
reduced by another and its Credit is a duty and joyance. So, it is that we express
temporarily our debt to those who have made this project possible.
We would a like to thank Mr. Anil V. Vaghela (I.T. person
in Sujata international) for allowing us to convey out our summer internship
project at Sujata International in Jamnagar. We would like to thank our Head of
Division, Pro. Nilesh Ankleshwaria for giving us consent to go for project.
We direct our sincere thankfulness towards our project mentor
director pro. Jeet Madhani talent members, workshop teachers and librarian
who have freely helped us out with their skills. We would similarly like to thank
M.H. Gardi school of Management for allowing us to do our summer internship
at Sujata International Pvt. Ltd. in Jamnagar.
This project has agreed us a contact in terms of countless information and
practical skill. Information in herself is a nonstop process. At this moment, we
hardly find sufficient words to nonstop our thankfulness towards all persons who
were continually involved with us until positive achievement of our project.

7
 LEARNING
This project done through study, advertising practices for metal
section with special location to Sujata international Pvt. Ltd. Below this title work
from Sujata international at Jamnagar. Opening two-day Mr. Anil V. Vaghela
(I.T. person in Sujata international) give me working out. Training according to
all goods data and manufacturing method.
Every day during company time I am reporting at workplace and then
I communication all departments and network with them and try to collect data.
During my working out I met many people and network with them all
time get helpful response from division. I tried to collect true analysis from
customer.
In this exercise I know where client face problem and from which
facility they are happy and Products quality of delay delivery.
Overall, I enjoyed my working out in Sujata international in Jamnagar
and I have learnt so various things in Sujata international working out. Real-world
facet is importance for me as student of Master of Business Administration.

8
 INDEX
Sr. No. Chapter Particulars Page No.

I Student Declaration 2
II Institute Certification 3
III Preface 4
IV Acknowledgement 5
V Learning 6

1 CH-1 Overview of Industries 9

2 Introduction 10
3 SWOT Analysis 12

4 CH-2 Introduction of Sujata International 16

5 Company History 17
6 Organization History 21
7 Company Profile 22
8 Organization Graph 23
9 Quality Management Idea 24
10 5’S Principal 25
11 Competitors Details 25
12 Marketing Department 26
13 Pricing Policy 26
14 Competitive Edge 27
15 Channels of Distribution 28
16 Production Division 30
17 Manufacturing Process 31
18 Quality Management 34
19 Personal Department 35
20 Manpower Planning 35
21 Recruitment & Selection 36
22 Training & Development 38

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23 Finance Department 39

24 CH-3 Research Introduction 40

25 Introduction 41
26 Literature Gap 41
27 Research Methodology 42
28 Title of Research 42
29 Research Objective 42
30 Research Design 42
31 Source Of data 42
32 Sampling Technique 42
33 Target Population 42
34 Sample Method 42
35 Sample Size 42

36 Limitation of This Study 43

37 Scope for Further Research 43
38 Data Analysis and Interpretation 44
39 Statistical Analysis 53
40 Annexure 57
41 Finding & Conclusion 59
42 Bibliography 60

10
11
Overview of the Industry:

In today’s time, the Brass goods are formed almost all over the world.
However, this was not the case in the past. The Brass Part manufacturing was not
developed at all the seats of the world, because it needs a specific type of disease
and pastiness to mound the fresh material into a specific plan. And also, the fresh
materials essential to transport on the manufacture were also not offered very
simply in the past. But with the way of time, with the growth of transportation
services and technologies all such even race required been uninvolved and the
Brass Part work started developed at almost all over the country.

Indian factory manufacturing is the sixth main industry in the world

after: USA, China, Japan, Russia and Germany. Indian foundry manufacturing is
the second main player after China in relationships of Units & Number of People
Employed. There are 7000 known factory units with small, medium & large-scale
sectors in all over the nation and approx. 80% workshop units are in the small
scale. Indian factory manufacturing has a sizeable export income of goods valued
at Rs.3400 Cr. per year. Now, the manufacturing is upward at 8% a year, & is
single-minded to increase this over to 20% by 2010. The modern world survey of
casting by modern manufacture – USA, India produces an valued 6mt of various
grades of moulding as per Global standards, proving that the realities of Indian
factory are strong enough to cater domestic demands & exports.

Today, there are many nations at where the Brass Part factories have been
started and working correctly. For example, India, China, USA, UK, Malaysia,
Singapore, etc. out of all these countries, the two major countries that are
industrial Brass Part items are China and India. Chiefly in the whole world,
Jamnagar city is known for the community of brass part items. A person can
easily find any brass made item in Jamnagar at least cost and of progression of
good quality.

12
 Jamnagar is identified as believed brass parts manufacturing centre for
more than half a century. Another major innovative in the history of brass part
manufacturing in Jamnagar was the creation of first state supported
manufacturing estate in Jamnagar namely., GIDC Phase-I in the year 1969. In
1983 the Government of Gujarat through its Gujarat industrial development
corporation, launched the creation of GIDC Phase-II. These public and private
industrial estates gave a real boost to the brass parts industry in Jamnagar.

Today, with the help of the government for the development of brass
part industry in Jamnagar, numbers of brass items are produced in numbers of
factories. Government has provided many grants to brass part industry for the
EOUs (Export Oriented Units) to boost the export of the brass items.
The following figure shows the illustrative growth of brass parts industries in
Jamnagar

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Table No. 1.1 Growth of brass industrial unit in India

Sr. No. Year No. of units

1. 1952 1

2. 1954 to 55 15

3. 1960 to 61 250

4. 1967 to 68 701

5. 1979 to 80 1510

6. 1988 3100

7. 1994 3501

8. 1998 4513

9. 2002 5855

10. 2006 6100

11. 2007 6354

12. 2008 6600

13. 2012 8600

14
Present status:
As on time there are 15000 brass part industrial unit end to end with 520
electroplating and metal finishing of brass parts. Around 750 brass foundry units
catering to the need of fresh material for brass part industrial units in Jamnagar.
Brass parts are industrial from brass casting which is the basic fresh material for
the brass parts machining components.

There are around 1000 factories with a volume of about one mass per
day, also fourteen brass-extrusion flowers 550 to 700 buffing / nickel /
electroplating factories and about 65 highly knowledgeable and talented brass-
parts machinery storytellers. All these manufacturing units are supported by many
traders, traders and exporters whose number is predicted to be about 850
(including outsiders).

Factors behind the Development of

Brass Industry in Jamnagar City

The process of rise of brass parts manufacturing in Jamnagar was impulsive and not induced.
A few ground-breaking businesspersons started manufacturing screws, pins and bulb holder. As their
enterprises grew in volume and operation, others also followed. Though there is no outward reason
“why manufacturing produced in Jamnagar and not in other parts of the states/ country?”, but the
following issues played an central role in development the growth of the brass part manufacturing at
Jamnagar.

➢ Accessibility of Fresh Material:

Raw materials used in brass honey, dross of brass , pales in the form of strips and other
scrap. This raw material became easily available in and around Jamnagar at a reasonable price. As
the industry grew the process of procuring raw material, from within the country and abroad became
more and more smooth. Other inputs like cock, molasses and machines were also available locally.

15
 Skilled Manpower and Customized Machines:
Skilled specialists and labours were also easily presented in this group. Because of farmed
development (mainly due to scarcity of water) and non-availability of another job, people started
learning the services of manufacturing brass parts and functioning the machines. The cost of
employing a labour was also slight. Moreover, second-hand & customized machines were available
at reasonable price.

➢ Existence of Well-Developed Ports:

Jamnagar has a long coast and the ports industrialized by Gujarat Maritime Board (GMB)
were well developed. GMB has developed two havens viz., Rosy Bandar & Bed Bander. These
ports had services of doing load and delivery business in the ship. These havens have really donated
to successful the export-import business not only for brass parts manufacturing creativities but also
for enterprises involved in industrial chemical, fertilizer, textile and salt. Moreover, the strategic
location of Jamnagar made export-import business easier.

➢ Flexible Specialization:
There are about 13,000 variations of brass manufacturing in Jamnagar. The entrepreneurs
were able to make wide range of parts having different shape, sizes and charities. Even the machines
are customized locally and made available in the market at practical prices. Broken firms and
authorizing preparation made the manufacturing more elastic and particular. Even when the buyers
placed orders of 200000 pieces of a specific size cycle tube valve and 25/30 pieces of other sizes
cycle tube regulators, the manufacturers were able to perform the same.

➢ The Soil Base:

Though there is no apparent technical reason to support their claim, the entrepreneurs at
Jamnagar are of the opinion that the soil (Chiknimitti) composition also helped in manufacturing
quality brass castings. A composition of oil and sand is used in the mound to a particular give shape
and size to the brass parts. The more is the binding property of soil and sand, the better is quality
of product manufactured. The availability of water also ushered the growth of the cluster.
➢ Patronage from Govt. of Gujarat:
The industry Dept. Govt. of Gujarat has simplified the growth of the cluster by as long
as basic substructure and loan on easy relations. In the year 1976, Gujarat Industrial Development
Corporation developed the GIDC industrial estate in Shankar Tekari. Land, electricity, water and
industrial sheds were also providing sufficiently for the growth of brass industry.

16
➢ Entrepreneurship:
Gujarat is well recognized for its businesspersons. People here,
chiefly in Saurastra region (Jamnagar belongs to Saurastra region of Gujarat)
are very business in nature. If they get least business opportunity, they will not
mind jump on it. As some ground-breaking people started the business and
getting good return on their savings, others did follow. This has happened with
diesel engine cluster in Rajkot, Tiles group in Morbi etc. The protest effect
and the entrepreneurial and risk-taking attitude of the local people also
covered the way for the development of this manufacturing.

17
 SWOT Analysis of Indian Brass Manufacturing

Strengths:
• Manpower available at efficient frequency.
• Rare competitors for arrow finished products.
• Transfer and supple and can switch small to medium orders.

Weaknesses:
• Inner competition.
• Luxurious infrastructure.
• Label manufacturing.

Opportunities:
• Unbalanced price of fresh material.
• Growing awareness for attractive items by customers in the industrialized
countries.
• Desire for innovation and selectness.

Threats:
• Players are if goods of better quality at a economy rate.
• Job relations of competitors well-suited to the customers.

18
19
Company Summary

Sujata International PVT. LTD. is blessed of a great fanciful man.

He is Mr. Dayaljibhai P. Nakum. He is fearful about the growth and growth of
firm and the altitude of accountability of being to another person. He is a firm
believer that only nonstop and sustained growth of firm can bring prosperity but
in the right way. So, his Excellency called upon a meeting with the prominent
modern business personalities to unfold his dream for establishing a public into
reality in 1978.

Mr. Dayaljibhai P. Nakum is active in performance this Superhuman

task with the support of his sons Mr. Vijay Bhai D. Nakum.

Sujata International Pvt. Ltd. is continuously known for best quality

and the commitment of the quality.

The division feels proud in loving important situation in the industrial

in India. Sujata International is a producer and exporter of BRASS NUTS,
SCREW & FASTER including Brass Engineering Turned Components,
Automobile, air-filled & Hydraulic, LPG, Agronomy and many other global
standards of Metal and brass alloy extrusions.

Just some year ago, the turnover of the cluster began to decline as
entrepreneurs faced increasing competition from abroad. The problem became
more severe after liberalization of the economy. There was a time when Jamnagar
was the largest supplier of cycle and automobile tube valves in the world now,
china, Taiwan, Germany and Italy are posing fierce competition for the brass
parts manufacturers in Jamnagar.

20
Company Detail:

SUJATA INTERNATIONAL PVT. LTD. is a important producer

of Brass & Metal Engineering Turned Components & Electrical assemblies. Our
Product suits to all industrial sectors like Electrical & Electronics, Automobiles,
and Soft Moulding Industry & Manufacturing Submissions.
Actuality an ISO 9001:2015 certified corporation & in the ground of
industrial activities for 48 years. We compete us to stay contemporary by
systemizing advance knowledges, attractive TQS & positioning learning
opportunities for all employees by Working out Policy followed by health &
environmental policies.

SUJATA GROUP OF COMPANIES

▪ SUJATA ENTERPRISE-1978
▪ SUJATA MACHINE TOOLS-1997
▪ SUJATA BRASS COMPONENTS PVT.LTD. -2004
▪ SUJATA INTERNATIONAL-2010
Our honourable customers are based in India, USA, UK, Chennai,
Australia.

FACILITIES

Flawless keys including mechanical, electronic components qualify us

as one of the Indian market leaders for highly developed, modular rack and
enclosure systems for indoor and outdoor applications.

State of art tool room equipped with CNC, VMC, TMC MACHINE,
EDM, WIRE CUT, SURFACE GRINDER, CYLINDRICAL GRINDER, MINI
HEAT TRETMENT PLANT, HARDNESS TESTER ETC.

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MANUFACTURING PROCESS CARRY OUT:
▪ TURNING
▪ MILLING
▪ STAMPING
▪ FORGING (HOT & COLD)
▪ GRINDING
▪ DRILLING & TAPPING

PRIMARY RAW MATERIAL FOR CUSTOM METAL

COMPONENTS
▪ COPPER
▪ COPPER ALLOYS
▪ GUNMETAL
▪ BRONZE
▪ MILD STEEL
▪ CARBON STEEL
▪ STAINLESS STEEL

It is emerging as an important producer and exporter of the Brass Manufacturing

Turned Components & Electrical assemblies.

22
History of the Organization
Mr. Dayaljibhai P. Nakum ongoing the Brass industry in 1978 at
Jamnagar.

Well along, his son Mr. Vijay Bhai D. Nakum settled a new Industry
named, SUJATA INTERNATIONAL (P) LTD. in 2010 with development
technology. The corporation accepted new ideas and skills and also working some
new staffs with better skill and information to achieve their target.

Management Group

KEY PERSONS

Mr. Dayaljibhai P Nakum Director

Mr. Vijay D Nakum Managing Director

Mr. Dilip V Parmar Production Manager

Mr. Devchand H Nakum Quality Manager

Mr. Anil V Vaghela Information Technician

23
 Company Profile

1 Factory Name Sujata International

2 Factory Address Near. Nakum cold storage,

Jamnagar-Rajkot Highway,
Hapa -361120

3 Mobile Number +91 9898040649

4 Email Address [email protected]

5 Web. www.sujatainternation.com

6 Export to USA UK Germany Switzerland Chennai

Australia
7 Key person Mr. Vijay Nakum (MD)

8 Experience 11 Year

9 Group & Sujata Group of Company (Since 1978)

establishment Sujata International

10 Quality ISO 9001-2015

Accreditation
11 Membership Sujata Group of Company

24
 Organization Graph

MD
v

Account Department Production Department Quality Department General Department

Purchase Process 1
Line Inspection Store

Sale Process 2
Final Inspection

Process 3

Raw material Tools Dispatch ( Pacing )

25
Quality Management Idea
Mission:
To offer Quality produce in price & Every time at effective price
while making values for patrons, Sellers, Employees & all other Participants.
Vision:
To be recognized as Manufacturing Ground breaker for Excellence
product & Meetings, Worldwide.
Quality Policy:
• Our Prime Focus is the fulfilment of our Honourable Clients & our Important
Saying is to meet buyers' necessities successfully & fashioning values for all,
our clients & our Corporation& to culture.
• We are loyal to manufacture & transport consistently, class manufacturing
brass mechanisms and facilities to the purchaser.
• We are loyal to pursue Excellence done continuous development in all areas of
business courses and to distinguish ourselves by the brilliance, transfer & cost
efficacy of our products & services, with the total Participation of our
employees.
• We thrive to understand and fulfil, with quick response the changing needs of
the customer time to time.
• We are committed to adopt & implement latest world standards, techniques &
systems for ensuring total quality control.

Training Policy:
• Sujata group believe in enhancing human resources assets value for
continual improvement in product quality.
• Periodic training is provided to all employees to make things easier, faster &
cost effective.
• Periodic measurement of employees’ skills & capabilities is tested with
relation to matrix skill & competence skills.
• In house as well as training from professional bodies are organized.

26
Health and Safety policy:
Health & safety of all the employees is utmost importance at Sujata
international. We aims to eliminate, control or reduce the workplace hazards
&associated risk of illness or injuries to the employees, customers & all those
who might be affected by our business activities.

5 S Principal
• SEIRI-Required in the selected space and discarding
unnecessary item.
• SEITON-A certain place for a thing and a thing in a certain
place.
• SEISO-Completely clean the workspace and the work of
keeping it clean.
• SEIKETSU-Necessary to know the principles that help to
reduce errors.
• SITSUKE-Strictly disciplined methods. Stick to knowledge.

Competitors’ Details
In today’s business world, there will be hardly any field where there
will not be competition among two or more units for increasing the market
share of their products. Today this competition has reached to its top level. It
becomes the cut throat competition. The organizations have to adopt newer and
newer technologies to survive in the market against such cut throat competition
that they are facing their competitors.

Competitors of the Sujata international

All manufactory of metal component in Jamnagar

27
 Marketing Department
Marketing is quantity of all occupational actions which deal
with the program of goods and services from creators to customers in
order to content their wants. The compulsory goods and services may
comprise fresh materials, semi-finished goods, and over goods as well
as persons facilities that are essential to keep customers using and
enjoying them. Marketing in fact is concerned with the satisfaction of
consumer’s needs and needs done markets at a profit.

Pricing Policy
Price is the conversation value of the creation. Price can be resolute
through cost factor, demand and struggle factors. Cost of the manufacture helps
as the floor for the basis of the pricing of the product. It is the crucial element of
marketing mix. On the other it is in chorus a strategic element as it is related to
the insight of quality. Starved of price there can’t be advertising. Price means the
value of a product or service voiced in money.

Pricing

Cost of raw Cost of

material production

Competitor's
pricing

28
Competitive Edge
Quality Declaration:

Our Skilled Quality Declaration team is very capable of provided that an

united excellence pledge by next strict quality inspection at every step; right from
incoming raw physical to final message, care up-to-date archives of value
standards & next those excellence values up to the progressive level. Excellence
equipment are opportune adjusted ensuring good controls. Sellers gossips are
verified periodically form external sources as per quality plans. In process stage
inspection is skilful by following Numerical Measuring techniques like Variance
analysis, SPC, X-Chart, R-Chart, trends etc., 100% Visual checking is carried out
to ensure 100% visual defect free products.
Timely Delivery:

Application of Real Record plans like JIT (Kanban) & Care Stocks
enable us to provide timely transfers, reducing ordering cost & behavior cost to
Clients.
Skilled Engineering:
Our Skilled Technologists bloom to improve the Crop of industrial
resources thus cumulative the general productivity. Manufacturing section is
accountable for Development founding and continuous development for the
products and is responsible for connected certification and accountable for
keeping the principal samples. As such we are producer of Practice goods; Our
Engineering Section, do aid our customers in re-design the crops to make it more
cost effective with value manufacturing methods.
Rational Pricing:
• Free Estimate
• Modest & actual Translucent Valuing Erection
• Distinct Price for Long Run Pact Industrial on Figure
• Rapid Quote

29
Channels of Distribution
Delivery, in the advertising content, is the process of creation the product
or services accessible to the customer and includes to the end workers. Selling
mediators work as a link between creators and users and fill the holes created
when the straight chat between the creators and the end workers is not likely or
feasible. A builder or supplier may sell or standard the product to the consumer
or may take help of mediators to make the same available to the end user.
There is various type of delivery channels through which the builders can
change the goods to end operators for instance
Sujata has a firm delivery channel. It has no consignee managers they
manage themselves, the commercial of the company with the overseas customer.
Sujata International follows following channels

Company

Customer Company

30
Transportation
There are various types of transport modes accessible in our country, like,
delivery transport, road transport, railway transport and the air transportation.
Governments can select any of the overhead transportation styles to transfer their
crops from the shop to the stores section and then to the end operators.
Sujata international uses the road for the distribution of goods in national market
and air transportation for the sale of the goods for the transport of goods in global
market.

31
 Production Department

Operation organization is one of the main sections of any group. It plays

a critical role in all the actions of corporation running. All the business actions
revolve around the manufacture process.

The term creation refers to the creation of goods and facilities to satisfy
the wants and wants of the customers. The production process is nobody but the
step-by-step change of material form to extra. It is the process comprises of
various efforts and then these efforts are treated to convert them into required
form of production. Here, the efforts can be in the form of intense goods or
intangible goods.

Production department is the most dynamic feature in a set of group

because the success of the manufacturing depends upon the targets that are
fulfilled by the production section. Thus, it is essential to grow a production
structure in the industry.

32
Manufacturing Process

It is fact that for the industrial of successive goods, good manufacture

section and precise with financial, manufacture development is essential.
• Fresh Material
• Semi-Finished Possessions
• Over Goods

Raw Material
In a Sujata international the raw physical is introduced from all over the
NATIONAL MARKET. All assumed be love are the main Fresh material of the
manufacture.

Round Square Section

Hex Patti Others

33
Semi-Finished Goods:
Semi-Finished Possessions are those goods which are in progression to
be over goods for sales to the target clients of the firms’, or in the market.

Finished Goods:
Finished Goods are those goods which are complete to sales in the
marketplace and to the goal clients of the firm. Given below are the goods of
Sujata international (P) LTD.

34
Production Process Chart

Fresh material

Drawing

Cutting

Machining and turning

Drilling

Plating

IQC

Storing

Packaging

Final dispatch

35
Quality Management

In instruction to achieve high values of excellence continually, as

demanded by our regulars, each task of the manufacturing process is ably
operated, closely supervised, perfectly monitored and properly documented by
us. The task begins with the gaining of proper raw solid and ends with timely
delivery of material to the buyer as per their specified specification.

Hardness Testing Machine

Quality Checking Uqupment

36
 Personal Department
Introduction
The group of man is very significant in any group because of
management can reach its goals with co-operative of people working in the group
so workers department is the most significant department. Workers management
is the direction and co-ordination of human relations in the business organization.
Its main objective is all-out output with the lowest use of physical and mental
effort of labour power.

Any group needs basically six inputs to run the group smoothly. They
are male, cash, mechanism, marketplace, material and method. Production of this
human resources are the most significant inputs. They vary from other inputs like
moods, feeling, and intelligence of job fulfilment, inspiration etc. The workers
function can be broadly clear as “Organization of people at work.”

In Sujata international, the Workers Section is very real. It looks after

the needs and desire of every worker. It believes that a content worker is as asset
of the corporation.

Manpower Planning

Workforce planning may be defined as a plan for the gaining,

expansion, provision and use of an enterprise’s human capitals. Gaining of
personnel deals with the task of recruitment and selection of workers of the
desired skill-mix. Training and growth plans help in mitigating scarcities and
surpluses in workforce supply through elevations and transfers.

In Sujata international, the M.D of the corporation along with the head
of the personnel section, agrees about the numbers of workers as well as workers
required to carry out the compulsory work and also that of the right quality. So
that the work can be carried on very professionally and competently without
shackling to the quality of the work and as per the development that has been
carried out in advance.

37
Recruitment and Selection
After the class and measure of workers needs have been definite the job of its
recruitment and collection starts. There are number of ladders are involved in this
task:

Recruitment

It is important that the right man should be employed for the true place at
the correct time in true time. So, staffing has been observed as the most significant
function of workers’ section. The best staffing procedure is good for the
development of the organization. A proper employee is selected through proper
and good employment policy, so that workers, group and the country are helped.
For this the main movement to be followed is to find out various sources of the
supply of labour forces.

In short, we can say that Employment is the process of penetrating for

prospective employees and inspiring them to apply for the works in the group.

In Sujata international, once the request has been conventional, the

personnel section can begin the process of employment or the job-preview given
by the company. They are by means of several sources for staffing show in below.

Sources of Recruitment

External Sources Internal Sources

Exiting Staff Members Placement Agencies
Workers Reference Advert. In News Paper

38
Selection

Next receiving the right bases for recruiting the right staffs in the group
the next main important step of the workers manager is to choose about the right
kind of selection procedure to ensure that the right kind of personnel is selected
for the right place. Assortment, as the name infers, involves picking for hire a
sub-set of workers from the total set of workers who have practical for the job.
Selection is done comparation the supplies of job with the applicant’s
experiences.

Orientation

After placement of the employees for the right job, the next very
important function of the human resource department is to provide necessary
information regarding the working conditions of the company to newly appointed
employees. This will reduce the feeling of not being recognized by the company
amongst the employees.
Induction is the development of welcoming a new member into the new
social location of his work. The step should take into version two major matters:

(I) Train the new member with his new close and company rules and
guidelines, and

(II) Participating his private goals with the structural goals.

(III) An overview to other staffs and company group system.

39
Training and Development

Working out is the act of growing the information & skills of a

employee & worker for doing a sure job. It is worried with reporting specific
skills for purposes. It is a turn stone of sound organization. Worker training is the
development whereby persons learns the helps, information, arrogances and
behaviours wanted in order to perform their job efficiently.

Training

On-the-job Off-the-job
Orientation Training Lecture
Internship training Seminar

After measuring the competency skills of the employees on various

parameters, every six months Sujata international conducts training &
development. Management reviews necessity of training requirements for
personnel in technical and non-technical department.

40
 Finance Department
Introduction

Finance management means increasing of passable funds at the minimum

cost and using them effectually in commercial. In other disputes, money is
concerned with the economic problems of the commercial organization. Thus,
finance management does not stop at procuring the required economics. It has
also to see that it is efficiently used in business.

“Financial managing is concerned with such stocks as, how a

commercial corporation increases its finance and how it styles use of it.”

In the business group to achieve the finance right and to make the fiscal
management active special money section is created which mostly perform the
purpose like:

Major meanings of finance department

Financial Planing

Rasing Of Funds

Allocation Of Funds

Financial Control

41
42
 Reserch Introduction

The quality of a thing depends on every decision made from the

beginning to the end of the process.“The quality of a thing shows the value of
the thing.”

Describes the ability and skill of the creator of the thing. Good quality
attracts the customers towards the product and if the product is available at a
reasonable price then the customers prefer the same product.

The quality and value of the product can be properly utilized if one wants
to move forward while working in the industrial market and to develop the
business.it is also important to know the needs of the customers and the overview
of their product.

In addition, if the price of raw material keeps incresing and decreasing,

it is necessary to know the order time and the price of raw material at that time.

For the development of an industry,it’s management system, their work

experiences, working process, the services provided to their customers etc. affect
and new technology should be used in manufacturing over time.

Literature gap

Most of reasearch is done on customer satisfaction of product but

there is research done on reason of factor affecting of products qulity and
marketing.

43
 Research Methodology
Tittles of Research:
“Marketing practices for metal component with special reference to
Sujata international.”

Research Objective of the study:

✓ To study marketing practices.
✓ To capture customer satisfaction of metal components industries.
✓ To study how to develop business of metal components of Sujata
international.

Research design:
The study design used in this project report is Expressive Research.
Graphic type of study design goes descriptive and efforts to explain the reasons
for the marvel.

Source of data:
Primary Bases of data: The primary data will be composed from
the ERP and opinion poll thought method. The survey will be satisfying
respondent.

Target Population:
The target people were the costumier of Sujata international.

Sample method:
In these investigate study we use convince non- prospect sampling
method for fill the questionnaire.

Sample size:
Sample size:40

44
Limitation of this study:
This investigate is done in the Sujata international only and so finding
given based on this investigate cannot be considered for the entire Brass Industry
of India.
1. We cannot learning all products in Sujata international, because more than
goods.

2. The time length was limited.

Scope for further Research:

Future research can make state wise comparison of industry unit with largest
sample size.

The study gives a scope to research of similar industries with significant

sample size and well administered questionnaires and survey.

45
 Analysis & Interpretation of Data
Q.1 what kind of raw material do you prefer for your product?

Raw material

25%

standard
local

75%

Analysis:
From the above data we conclude that 75% respondents are use standard raw
material and 25% respondents are use local raw material.

Interpretation:
We can find out that majority respondents are use standard material.

46
Q.2 Can you use Sujata international product?

Use of product

30

42.5 yes
no
maybe

27.5

Analysis:
Beginning the above data, we can achieve that common 42.5% respondent are
use Sujata international product,27.5% respondent is not use and 30%
respondent are not conformed.

Interpretation:
we can study that common respondent are use Sujata international product.

47
Q.3sujata international (S.I.) is good company?
Strongly agree 35
Agree 37.5
Natural 25
Strongly Disagree 2.5
Disagree -
Total 100

good company
2.5
0

25 strongly agree
35
agree
natural
disagree
strongly disagree

37.5

Analysis:
From the above data we can achieve that 35% respondents are strongly agree that
Sujata international is good company then 25% respondents are natural, then
37.5% respondents are agreeing then 2.5% respondents are strongly disagree and
0% respondents are disagreeing.
Interpretation:
we can study that popular respondent are agree that Sujata international is good
company.

48
Q.4 Sujata international’s product meets requirements?
Strongly agree 21.1
Agree 39.5
Natural 36.8
Strongly Disagree 0
Disagree 2.6
Total 100

meet requirement
0 2.6

21.1
Strongly agree
36.8 Agree
Natrule
Strongly disagre
disagree

39.5

Analysis:
From the overhead data we can arrange that 21.1% respondents are strongly agree
that Sujata international is good company at that time 36.8% respondents are
natural, then 39.5% respondents are approving at that time 0% respondents are
strongly disagree and 2.6% respondents are disagreed.

Interpretation:
we can study that popular respondent are approve that Sujata international’s
product meets requirements.

49
Q.5 Sujata international provide the good quality products?
Strongly agree 35.9
Agree 35.9
Natural 28.2
Strongly Disagree 0
Disagree 0
Total 100

provide good quality product

0

28.2
35.9 strongly agree
agree
natural
strongly disagree
disagree

35.9

Analysis:
Since the overhead information we can settle that 35.9% respondents are strongly
agree that Sujata international is good quality creation before 28.2% respondents
are natural, then 35.9% respondents are agreeing formerly 0% respondents are
strongly disagree and 0% respondents are disagreed.

Interpretation:
we can study that 35.9% respondent are decide and strongly agree that Sujata
international deliver good class product.

50
Q.6 product of Sujata international threads work is best?
Strongly agree 28.5
Agree 41
Natural 30.8
Strongly Disagree 0
Disagree 0
Total 100

thread work
0 0

30.8 28.2
Stronglt agree
Agree
Naturel
Stronglt disagree
Disagree

41

Analysis:
Beginning the above info, we cannister settle that 28.2% respondents are
powerfully approve that Sujata international thread work is best formerly 30.8%
respondents are usual, then 41% respondents are approving once 0% respondents
are strongly disagree and 0% respondents are disagreed.

Interpretation:
we can investigate that common defendant are agree with Sujata international
threads work is best.

51
Q.7 product of Sujata international is provided best surface
finish?
Strongly agree 28.5
Agree 41
Natural 30.8
Strongly Disagree 0
Disagree 0
Total 100

best surface finish

0 0

23
Strongly agree
38.5
Agree
Naturel
Strongly disagree
Disagree

38.5

Analysis:
Beginning the overhead figures, we can achieve that 23% respondents are
powerfully agree that Sujata international provided best surface finish then 38.5%
respondents are normal, before 38.5% defendants are agreed at that moment 0%
respondents are strongly disagree and 0% respondents are disagreed.

Interpretation:
we can study that 38.5% defendant are usual and settle that Sujata international
providing best outward finish.

52
Q.8 Sujata international is best company for requirement of metal
components?
Strongly agree 15.4
Agree 30.8
Natural 48.7
Strongly Disagree 0
Disagree 5.1
Total 100

best company for required of metal

components
0 5.1

15.4
Strongly agree
Agree
Naturel

48.7 Strongly disagree

30.8
Disagee

Analysis:
As of the above information we container arrange that 15.4% respondents are
strongly settle that Sujata international is best concern for essential of metal
components formerly 48.7% respondents are natural, at that moment 30.8%
respondents are agree before 0% respondents are strongly disagree and 5.1%
respondents are disagreed.

Interpretation:
we can evaluate that common respondent are accepted that Sujata international is
best business for essential of metal components.

53
Q.9 The price of Sujata international’s product is reasonable?
Strongly agree 23.1
Agree 23.1
Natural 51.3
Strongly Disagree 0
Disagree 2.5
Total 100

Reasonable price of product

0 2.5

23.1
Strongly agree
Agree
Naturel

51.3 Strongly disagree

23.1 Disagree

Analysis:
After the overhead statistics we can settle that 23.1% respondents are strongly
agree that Sujata international’s product price are reasonable then 51.3%
respondents are natural, then 23.1% respondents are agreed formerly 0%
respondents are strongly disagree besides 2.5% respondents are disagreed.

Interpretation:
we can examine that popular respondent are natural that Sujata international’s
product price are practical.

54
 Statistical Analysis
Step 1: - Hypothesis
Ho: There is no significant change between purchaser satisfaction of Sujata
international product.
H1: There is significant change between purchaser satisfaction of Sujata
international product.

Step 2: - We will use the chi- square goodness of right trial to hypothesis.

Step 3: - The suitable type -1 error rate is ∞ = 0.05

Step 4: - Degree of freedom = [(c-1) *(r-1)]

= [(5-1) * (7-1)]
= (4*6)
= 24

55
Step 5: -
Table-1
Factors Strongly Agree Naturel Strongly Disagree Total
agree disagree
Good company 14 15 10 1 0 40

Meet 8 15 14 0 3 40
requirement
Provide good 14 14 11 0 1 40
quality

Thread work 11 16 12 0 1 40

Surface finice 10 15 15 0 0 40

Best company 6 12 19 1 2 40
for product
requirement

Reasonable 9 9 20 0 2 40
price
Total 72 96 101 2 9 280

56
Step 6: - Table-2
Column1 Column2 Column3 Column4 Column5
Table-2
OI EI OI-EI (OI-EI)2 (OI-EI)2/EI
14 10.29 3.71 13.7641 1.3376
8 10.29 -2.29 5.2441 0.5096
14 10.29 3.71 13.7641 1.3376
11 10.29 0.71 0.5041 0.0490
10 10.29 -0.29 0.0841 0.0082
6 10.29 -4.29 18.4041 1.7885
9 10.29 -1.29 1.6641 0.1617
15 13.71 1.29 1.6641 0.1214
15 13.71 1.29 1.6641 0.1214
14 13.71 0.29 0.0841 0.0062
16 13.71 2.29 5.2441 0.3825
15 13.71 1.29 1.6641 0.1214
12 13.71 -1.71 2.9241 0.2133
9 13.71 -4.71 22.1841 1.6181
10 14.43 -4.43 19.6249 1.3600
14 14.43 -0.43 0.1849 0.0128
11 14.43 -3.43 11.7649 0.8153
12 14.43 -2.43 5.9049 0.4092
15 14.43 0.57 0.3249 0.0225
19 14.43 4.57 20.8849 1.4473
20 14.43 5.57 31.0249 2.1500
1 0.29 0.71 0.5041 1.7383
0 0.29 -0.29 0.0841 0.29
0 0.29 -0.29 0.0841 0.29
0 0.29 -0.29 0.0841 0.29
0 0.29 -0.29 0.0841 0.29
1 0.29 0.71 0.5041 1.7383
0 0.29 -0.29 0.0841 0.29
0 1.29 -1.29 1.6641 1.29
3 1.29 1.71 2.9241 2.2668
1 1.29 -0.29 0.0841 0.0652
1 1.29 -0.29 0.0841 0.0652
0 1.29 -1.29 1.6641 1.29
2 1.29 0.71 0.5041 0.3908
2 1.29 0.71 0.5041 0.3908

57
 24.6789

Step 7: -
X2 tab =36.42, X2 Cal = 24.68
X2 tab > X2 Cal
36.42 > 24.68
Since the horizontal value of 36.42 is larger than the considered value 24.68

Step 8: -Interpretation of the Result

The Chi Square Test was conducted for trying the statistical significance of Effect
purchaser fulfilment of Sujata global product at 5% level of significance, the
Table Value 36.42 which is Extra than the serious level of 0.05. The Calculated
Value 24.68 so the Null Hypothesis H0 is accepted, and Alternate Hypothesis H1
is rejected.

58
 Annexure
Questionnaire leading to “customers satisfaction of
metal components.”
Dear respondent,
I am Bhavik KHANDHAR. I am MBA student of M.H Gardi School
of Management, Rajkot. The aim of this questionnaire is to survey. I
assure you the info given by you will be reserved quite private & it will
not be waste. It will be cast-off for study purpose one. I wished to you
seal the questionnaire.
Thank you.
Q. 1. Name: -_______________________________
Q. 2. Name of your company or industry: -_______________________
Q. 3. Address: -_______________________________
Q. 4. Website: -_____________________________
Q. 5. Contact number: -________________
Q. 6. What kind of raw material do you prefer for your work?
() Standard () Local
Q. 7. Can you usage of Sujata international produce?
() Yes () NO () Maybe
Q. 8. If yes, then how many periods you by?
() Monthly () Quarterly () Half yearly () Yearly () As on orders
Q. 9. Sujata international (SI) is good corporation.
() Strongly disagree () Disagree () Natural () Agree () Strongly agree
Q. 10. Sujata international's product meets necessities.
() Strongly disagree () Disagree () Natural () Agree () Strongly agree
Q. 11. Sujata international offer the good class products.

59
 () Strongly disagree () Disagree () Natural () Agree () Strongly agree
Q. 12. Product of Sujata international threads work is best.
() Strongly disagree () Disagree () Natural () Agree () Strongly agree
Q. 13. Product of Sujata international is provided best surface finish.
() Strongly disagree () Disagree () Natural () Agree () Strongly agree
Q. 14. Sujata international is best company for compulsory of metal components.
() Strongly disagree () Disagree () Natural () Agree () Strongly agree
Q. 15. The price of Sujata International's product is practical.
() Strongly disagree () Disagree () Natural () Agree () Strongly agree
Q. 16. Any suggestion for service provided by Sujata international.
__________________________________________________

60
Findings & Conclusion:

Findings:
All Manufacturing like to goods in Sujata international Brass Screws, Brass
Inserts, metal component etc.
Sujata international business positively continuing their purchasers’
fulfilment in terms of excellence, price and business relation.
Some products postponement because there was unavailability of talent
workforces at RM 1Supplier. Owing to high temperature at Extrusion plant
workers were not clever to work in 45-degree temperature.
Some products Late due to refusal in plating process.

Conclusion:
I calculated on advertising practise and customer satisfaction of metal
component with special reference to Sujata international products wants quality
and they good transfer and other facilities. This study demonstrates that quality
and work process are effect on client and manufacturing marketplace.
In this study we found that manufacturing basic problem of goods class in
work that solution in the study.
At last, we can say that Sujata international Jamnagar strives for healthier,
better-off and better tomorrow.

61
 Bibliography

1 14-mar-2018, Understanding the complex dynamics and information

processing in the brain network, Singh soibam Shyamchand, Romana Ishrat.
2 25-apr-2018, Synthesis characterization and composition dependent catalytic
activity of pd based metal nanoparticles, Saikia, Himadri, bharali, Pankaj.
3 8-oct-2015, Customer relationship management as a tool to enhance customer
loyalty: a study of select retail stores, Chhibber Neha, sidhpuria Manish.

Webliography

• http://www.ashwanimetals.com
• http://www.tradeindia.com
• http://www.justdila.com

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