COMMERCE Introduction
COMMERCE Introduction
INTRODUCTION TO COMMERCE
(v) ANSWERS
Commerce is very important to individuals, nation and the world. The importance of
commerce to these are stated below:
INDIVIDUALS
Business people and the public are assisted to safe guard their money and make
payments through the banking system.
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NATIONS
Countries are able to acquire goods which they may not produce.
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Explain the aids to trade.
Commerce is defined as trade and aids to trade. Commerce is also the distribution of
goods and services to satisfy human needs and wants. The aids to trade are the
commercial services or commercial activities that help in the distribution of goods
from producers to consumers/selling of finished goods that is done by retailers,
wholesalers, importers and exporters with the help of transport, warehousing,
banking, advertising, communication and insurance.
BANKING
Making payments through cheques, credit transfer, standing orders and direct
debit.
INSURANCE
Indemnifies/compensates/covers in case of financial loss, loss of building, raw
materials, finished goods.
To cover claims from third party such as public liability and employer‟s
liability.
It also cover consequential loss of profit through fire, theft burglary and
accident.
It also covers loss of raw materials and other property.
COMMUNICATION
Necessary in contacting/ getting in touch with suppliers of raw materials.
Help in provision of information to potential customers.
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Enables the business to receive inquiries, orders, settle queries from customers
and potential customers through letters, telephone, fax, email, internet, cell
phones.
Contacting customers
TRANSPORT
Necessary to deliver/ move/carry equipment and raw materials to factories.
Carry finished goods from factories to markets.
Move workers to and from the place of work.
Move customers to and from factories.
WAREHOUSING
Necessary for storage of raw materials and finished goods.
Guarantees flow of raw materials and finished goods.
Avoids fluctuations in supply.
Some chemicals may need special storage. E.g. in refrigeration.
Protection against damage, theft/ pilferage, wastage, weather, deterioration
Store seasonal goods e.g. jerseys, raincoats.
COMMERCE
TRADE
AIDS TO TRADE
ADVERTISING
BANKING
RETAIL WHOLESALE IMPORTS EXPORTS TRANSPORT
INSURANCE
COMMUNICATION
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Career prospects in Commerce:
Entrepreneurship, marketeer, human resource, accountant, banker, insurance broker, business
studies teaching field, sales representative and auditor
2.
(I) Explain Needs and Wants
(ii) Describe the branches of production
(iii) Describe methods of production
(iv) Explain the factors of production
(v) Describe types of goods.
ANSWERS
(I) NEEDS
-They are human necessities of life
-Which humans cannot live without
e.g. shelter, food, water, clothing, medical care etc.
WANTS
They are requirements of human being
Which make his/her livelihood or stay on this world better
E.g. computers, vehicles, cell phones, air conditioners, television, radios etc.
INDUSTRY
Extraction of raw materials from nature e.g. Mining, fishing, lumbering and farming
And processing of raw materials into semi/finished goods e.g maize cob into maize flour
and then into nshima, cotton into cloth, wheat into bread.
Industry can be divided into extractive (primary industry), manufacturing and
construction.
Primary industry is the first stage of production, concerned with extraction of natural
resource from the ground, it can either be under ground or above e.g minerals underground,
fish in water, trees in the forest, animals in the wild fertile soil and good climate, and farm
produce such as oranges, maize cotton.
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Manufacturing industry (secondary industry) is the second stage of production where raw
materials are turned/transformed into useable products shoes biscuits, clothes. In certain
cases raw materials are turned into semi-manufactured goods into one factory and then sent
to another factory.
Construction is also part of secondary industry and it includes building of houses, roads,
bridges.
DIRECT SERVICES
Is the branch of production that plays an indirect role in production?
And whose services are essential in enhancing production
It provides public and personal services to individual citizens.
These include teachers, doctors, nurses, policemen, lawyers and any services rendered by
service providers.
COMMERCE
Is trade and aids to trade.
The aids to trade are insurance, banking, communication, advertising, warehousing, and
transport.
Is the branch of production that deals with the distribution of goods and services from the
industry (place of extraction or manufacturing) to the consumer/ place of
demand/scarcity
Also concerned with delivery of inputs such as fuels, spare parts, machinery etc to the
industry.
Ferries raw materials from extractive industry to secondary industry.
DIRECT PRODUCTION
This is the production of goods for bones own use,
It is done on substances level without need for exchange/trade.
It directly satisfies ones needs and wants such as a farmer grows only enough maize or
keeps enough live stock for own consumption is involved in direct production.
If people where to provide all that they need by themselves, they would have little or no
need for trade. In other words they would be self-sufficient.
INDIRECT PRODUCTION
This is the production of goods for the benefit of sale or others.
It involves trading of what has been produced so as to obtain what one cannot produce.
Therefore, it depends on trade and makes people to specialise in one field so as to sell
their value.
This is the most common type of production in modern society, where few people satisfy
their needs directly by themselves.
In this type of production people co-operate with each other to satisfy their needs or
wants of everyone.
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People usually engage in one particular occupation which they are best suited and sell
their products or labour in exchange of the goods or services they need.
For example a farmer sells his farm products to other people like doctors to obtain
medical services or even buy machinery to be used on the farm.
CAPITAL
Includes, money, building, machinery, raw materials used to produce further goods.
All man made assets used in the production of goods and services
Providers of capital are called capitalists/investors.
Their reward of capital is interest.
Capital can be accumulated by savings.
ENTERPRISE/ORGANISATION
The ability to organise the other factors of production of production.
Enterprise involves making decisions such as expansion of business, ploughing back buy
new motor vehicles
For production to take place, someone must have an idea and the skill to organise direct
and control the production process.
The person who provides is known as entrepreneur or organiser. He decides what to
produce, when to produce, how to produce etc.
The entrepreneur gets profits as a reward.
LABOUR
LAND
Includes all kinds of natural resources found on earth and underground.
Land refers to buildings, minerals underground, and rocks of the crust, fish in the water,
trees and other natural resources. It therefore includes the earth and the oceans and
everything which grows in them.
Providers of land are called Landlords.
Landlords receive rent/royalties as their reward.
(vi) GOODS- a good is a tangible item that satisfies some human needs and wants e.g food,
furniture, clothes etc.
Original goods- these are genuine goods that are new, produced for the first time, and
are of its kind, they meets the safety and quality standards expected. Customers buy
goods from authorised stores.
Counterfeit goods- these are inferior quality goods made or sold under another brand
name without the permission of owners, sellers of such goods infringe on the trade
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mark, patent or copyright of the brand owner, counterfeit goods are common in
foods, beverages, clothes, shoes, pharmaceuticals, electronics and many other items.
Quality goods- these are goods that have capacity to meet the customer‟s needs, they
give customers satisfaction, the goods are free from defects or deficiencies and
attractive in appearance and finishing.
Substandard goods- goods below the national standard of goods and services
required in a given country. These goods are not attractive. Not durable and have
many defects.
3.CONTRACTS
(i)List the elements of a valid contract
(ii) Explain elements of a valid contract
ANSWERS
CONTRACTS
A contract is a legally binding or valid agreement between two parties. It can be written or orally
e,g when buying property like a house a written contract would be suitable. A contract can also
be explained as a legally exchange of promise or agreement between parties that the law will
enforce.
INVITATION TO TREAT
An invitation to treat is merely an invitation for customers to submit an offer.
PARTIES TO A CONTRACT
An offer is an expression of willingness to contract on certain terms with the intention
that as soon as it is accepted, it becomes binding.
The person making an offer is the offeror and also known as the promisor. And the
person receiving the offer is the offeree (is the party in whose favour the offer is being
made).
An offer can be made to an individual, a group of people and the entire world
ACCEPTANCE
Acceptance is a final and unqualified expression of assent to the two terms of an offer it
must be communicated. Signing a contract is one way a party show his/her assent.
In order for a contract to be formed, the parties must reach mutual assent, this means that
one party makes an offer for a bargain and another accepts
Signing a contract is one way a party shows his or her assent.
In order for a contract to be formed, the parties must reach mutual assent.
An offer can be made to an individual, a group of people and the entire world.
CONSIDERATION
It is a price paid for the promise of the other party.
The price must be something of value, although it must not be money only.
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It may be some rights, interest or benefit going to one party detriment, loss or
responsibility given, suffered or undertaken by the other party.
As long as consideration exists, the court will not question its adequacy provided that it is
of some value.
It must not be illegal or impossible to perform.
LEGAL CAPACITY
This is the legal ability to enter into a contract.
Not all people are completely free to enter into a valid contract.
The following have no capacity to enter into a contract: people with mental impairment,
minors, bankruptcy and prisoners.
CERTAINTY
Entering into a contract must involve the elements of free will and proper understanding
of what each of the parties is doing.
The consent of each of the parties to the contract must be genuine.
All the essential terms to be settled between the parties must be settled.
It must be clear as to what the parties have agreed upon.
The consent may be affected by: mistake, false statement, duress and undue influence
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HOME TRADE
Features of home trade
. Deals with the exchange of goods and services within the country
. Trade is carried out by wholesalers and retailers
. Transactions are usually done using the local currency
. Home trade operates on relatively small amounts of capital compared to foreign trade
. Roads and rail transport most common formsof transport.
RETAIL TRADE
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ANSWERS
LARGE RETAILERS
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Flexible type of business in terms of operation
They give customers personal attention
They are properly licenced
Operational costs are lower
They are less legal formalities required to be observed.
The shops remain open for long hours even on public holidays
They offer a variety of goods to consumers
Personal service may be offered to customers
Retailers may offer credit facilities to known and trusted customers,
They sell in smaller quantities that customers can afford to buy.
Carters for individual customers taste, for instance a customers may request to be given
what he/she wants.
May specialise in one line of product hence the customer will be assured of expert advice.
DISADVANTAGES OF SMALL SCALE RETAILERS TO CONSUMERS
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ADVANTAGES OF LARGE REAILERSTO RETAILERS
They enjoy economies of scale. They buy in bulk direct from the manufacturer at factory
price and discount for this reason, they sell their goods at competitive prices and attract a
lot of customers and significantly increase their sales.
They sell a variety of goods.
They are able to locate their shops in town centres and prime areas where there is a good
traffic of potential buyers.
New technology enables them to remain competitive and provide accurate and timely
information good management of the business.
They have enough capital to employ specialists in various fields such as buying, selling,
window display, accounting, human resources. This improves their efficiency, makes
them more attractive and increases their sales and possibly profits.
They are able to offer self-service which enables retailers reduce expenditure in wages
and salaries as they do not need many shop assistants since customers serve themselves.
They are able to attract customers into shops by attractive display of the wide variety of
goods they offer and by use of loss leaders.
They offer goods at lower prices to customers.
Customers easily recognise the branches of large retailers in other parts of the country by
name or similar shop fronts.
They offer additional facilities such as banks, restaurants, car parks and saloons.
Most large scale retailers offer services like credit, after sales and delivery to their
consumers.
They offer the convenience of one-stop-shopping to consumers as they stock a wide
range of goods.
DISADVANTAGES OF LARGE RETAILERS TO RETAILERS
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not become the owner of the property until the last instalment is paid but may use the goods
while paying for them.
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Where the credit sale agreement is s may signed away from the traders premises, the
buyer may cancel the agreement within the cooling off period.
A cooling off period is a period of five days from the date of signing the credit sale
agreement in which the agreement may be cancelled, goods returned and customers
deposit refunded, thus returning the parties to their original position.
In hire purchase the buyer pays a deposit and has full use of the item but only becomes
the legal owner of the item upon payment of the last instalment. But under deferred
payment, the buyer becomes the legal owner of the item upon payment of the deposit.
In hire purchase the seller can repossess the goods if the buyer defaults but in deferred
payment the seller cannot repossess the goods even if the buyer defaults. All he/she can
do is to sue the buyer for the outstanding amount.
Under hire purchase, the buyer cannot sell the goods until all payments are completed but
under deferred payment the buyer can sell the goods anytime as he/she becomes the legal
owner as soon as the deposit is paid.
Hire purchase transactions can be financed by finance companies but credit sale cannot
be financed by finance companies.
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They may be charged abnormally higher prices especially in a situation where the higher
purchase interest are not stated. It is therefore, a requirement that a customer is told the
cash price as well as the hire purchase interest of the item so that he can know how much
more will be paid if the item is obtained through hire purchase.
Some customers may not be aware of their legal rights such as repossession of goods in
case of defaulting. Where a customer pays 1/3 of the total hire purchase price, the seller
can only reposses the good through a court.
Some customer may lack the understanding of technical and complicated legal language
that may be used in the agreement.
The buyer may be put under pressure to sign a hire purchase/credit sale agreement is
signed away from the trader‟s premises, the buyer may cancel the agreement within the
cooling off period.
A cooling off period is a period of five days from the date of signing the agreement
which the agreement may be cancelled, goods returned and customer‟s deposit refunded,
thus returning the parties to their original positions.
(i) Legislature
The government passes laws which protect consumers against unfair practices by traders
supplying goods and services on credit, such as charging excessive interest rates, repossessing of
goods on trivial grounds.
(ii) Government
Acts of parliament establishes statutory bodies that protect consumers against unfair
practices. Such as Zambia Bureau of Standards (ZABS) and Competition and Consumer
Protection Commission whose function is to:
Inform consumers of their rights.
Supervise credit facilities given to consumers by finance companies
Investigate and initiate legal proceedings against traders who repeatedly commit offences
against consumers.
Protect consumers from buying harmful goods and low quality goods.
(iii) Consumer associations
Voluntary associations are non-profit making organisations, which are financed by members‟
subscriptions fees. In Zambia there is Consumers Protective Association of Zambia whose main
function is to protect consumers from unfair trading practices.
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To publish the findings of tests in association magazines.
To identify and recommend to members good quality products discovered in comparative
tests.
To inform members on legal matters relating to the purchase of goods.
WHOLESALE TRADE
Identify types of wholesalers
Explain the functions of the wholesaler
Explain advantages and disadvantages of a wholesaler
ANSWERS
Cash and carry
Independent
Specialist
General
Functions
Buys goods in bulk from the manufacturer hence clearing the manufacturers‟ production
line
Warehouses the goods awaiting demand to ensure steady flow of goods, hence preventing
price fluctuation(evens out prices) and allowing the manufacturer to produce the goods
ahead of demand
Breaks bulk and sells goods in smaller quantities to retailer
Finances the retailer by providing credit and manufacturer by paying promptly
Acts as an intermediary between manufacturer and retailer by passing
information/complaints to manufacturers
Provides a variety and wide range of goods for the retailer and consumer which is
gleened from different producers
Prepares goods for sale by branding and blending them.
Provides transport (delivery) for goods from manufacturer and to the retailers premises
Operating cash and carry warehouse.
he is a risk bearer, that is by storing the goods on behalf of the producer or rtailer, the
goods may go out of fashion or they may be gutted by fire or stolen whilst in the
warehouse.
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He acts as a middleman between the manufacturer and the retailer
Warehouses seasoned goods on behalf of manufactures and therefore prevents a shortage and
price changes.
Prepares goods for sale (branding, prepackaging and blending)
Partly finished goods and becomes responsible of the wholesaler for finished process.
-there is no personal contact with customers, and thus some customers may be lost to other
wholesalers offering personal services
goodwill of the business may be adversely affected by lack of contact with customers
delivery services are not offered to retailers
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Documents used in home trade
Inquiry
Tender
Price list
Qoutation
Order
Advice note
Delivery note
Consignment note
An invoice
Proforma invoice
Credit note
Debit note
Statement of account
Cheque
Reciept
Explain/ Draw documents used in home trade
How the buyer may obtain the information s/he requires before placing an order
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o send for a catalogue and price list/trade journal
o send an inquiry to the seller and receive from him/her a quotation or
catalogue or price list
o telephone the supplier and quotation him for any information
o by attending a trade exhibition/trade fair organised by the seller
o by asking the seller for demostrations for his/her goods
o by asking the seller for visits by his/her sales representative
A tender
This is sent to the seller in response to an advertisement inviting quotations or estimates
for the supply of certain goods or services. An estimate is an order to carry out a service
or to undertake work for someone at a certain price. This price is only the expected cost
of the work to be done and is not a definite price.
The terms of payment may include cash and trade discount.
Trade Discount
o it is a reduction from from the list or catalogue price
o it is usually shown or calculated on the invoice
o it is allowed to those in trade(one trader to another) or customers who are buying
to sell again for a profit/usually refferred to as profit margin
o usually varies with the quantity purchased and with the custom of that trader
o it encourage bulk buying
o may be varied to avoid the expenses of reprinting the catalogues
Cash Discount
o it is a reduction from the invoice price
o it is given to encourage prompty payment (early payment), eg. 5% within 14
days
o it helps to avoid bad debts and improve/speeds up the cash flow system of the
business
o it enables the retailer to earn a good reputation with the supplier
A Catalogue
This is usually in form ofa booklet/pamphlet with pictures of goods
containing description of the product,
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the terms of payment and terms of sale
such as trade discount, cash on delivery and cash with order
The prices may be shown under the article.
They are usually issued once a year or at longer intervals
and are normally printed by the outside firm, which makes them more expensive.
They are usually used by the supplier as a means of advertising their goods.
They are more common in mail order firms.
A Price List
This is usually used with the catalogue.
Each item in the catalogue is numbered and the same number is shown in the price list,
along the price for the item.
A number of price list may be issued for use with only one catalogue because of the cost
of reprinting catalogues when prices change.
The buyer will usually obtain a list from several firms and compare prices, taking careful
note of the respective terms offered by each.
It shows the list of goods in stock with their prices
The description of the goods such as the colour, quantity and quality.
THE QUOTATION
This is a reply to the inquiry.
It is usually sent by the supplier to the customer.
contains a detailed description of goods asked for/available such as colour and quality,
the price at which goods are offered,
terms and conditions of sales including terms of payment and delivery date.
The customer uses the quotation to compare prices and conditions offered by various suppliers
before placing the order.
It shows name and address of the seller
THE ORDER
This is an instruction to the supplier to supply a particular good(s).
It can be made on a special order form or in an ordinary letter.
Orders may also be placed verbally on the phone, but verbal orders must be followed up by a written
document to avoid misquotation and the supply of wrong items.
The order contains:
The description of the goods required;
The quantity ordered;
Price, as given in the quotation or catalogue;
Delivery date and cost of carriage;
The terms of sale specifying whether there is credit or not and the discount offered. The
importance of the order is that it confirms the customer‟s seriousness in purchasing the item.
ADVICE NOTE
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The advice note is sent to advise the buyer that the goods ordered have been despatched.
It is usually sent ahead of the goods.
It specifies the method of transport used, date of despatch, quantity and description of the goods.
If the goods do not arrive within a reasonable period of time the buyer should advise the seller.
As the advice note usually shows what is on the invoice,
it provides an opportunity for the buyer to spot any mistakes, which can be corrected quickly or in
advance, and to prepare the necessary space for the goods when they arrive.
A DELIVERY NOTE
It is sent with the goods in order to assist the buyer to check the goods on arrival.
It is used only when the seller is using his or her own transport to deliver the goods to the buyer‟s
premises
The delivery note is usually the same as the invoice, except that the prices are Omitted
To provide the buyer with details of goods being delivered such as quantity of the goods and the
description of the goods
To enable the driver deliver the right type and amount of goods
To allow the seller obtain receipt of deliver
A CONSIGNEMENT NOTE
This is a document used when the seller sending goods to the buyer by hired transport.
It is a request and instruction to the carrier to accept and deliver a certain consignment to the
consignee.
The carrier‟s driver will sign one copy and give it to the sender who will keep it as his/her receipt.
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It contains the address and name of the consignee;
and a statement of who is responsible for any possible damage to the goods and freight charges.
The consignment note is sent together with the goods and the consignee signs it to acknowledge
receipt of them when the goods arrive.
The carrier will then produce this copy when claiming the freight charges (if it is not pre-paid).
An invoice
This is a bill sent by the supplier to his customer containing details of the goods supplied relevant
to the order made, such as description of goods sent, quantity supplied, price charged, terms of
sale, trade discount and value added tax if any.
It is important because:
It shows the quantity of the goods supplied, the unit and total price
It tells the buyer the amount he/she owes the supplier and,
It is the request for payment for the goods supplied by the seller
It is form the basis of a contract of purchases or sale of the goods between the buyer and the seller
A PROFORMA INVOICE
Is a special type of invoice sent before the goods are delivered if there is any doubt about the credit
standing of a new customer, or if the goods are being sent on approval. It shows same information as the
invoice.
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A CREDIT NOTE
This is usually printed and typed in red so that it will not be confused with an invoice or a debit
note.
It is issued when the seller owes the buyer some moneyand totals are usually subtracted from the
invoice before it is paid./reduces the amount indicated on the invoice
A credit note is sent by the seller to correct an overcharge, or to allow for the return of faulty
goods or empty crates and containers which the buyer has paid for.
Shows the unit price, total price of the goods returned, trade discount and reasons for the return
such as for wrong goods supplied.
The credit note is important because it corrects the mistake that appears on the invoice.
It is usually printed in red ink to show that money is going out from the business
This is a document sent to the buyer by the seller if he/she has been undercharged.
In other words the debit note asks the buyer to pay the difference or amount by which he/she has
been undercharged. It may be issued if, for example:
To increase the amount indicated on the invoice when then buyer was oversupplied but under
charged
DEBIT NOTE
This is a document sent to the buyer by the seller if he/she has been undercharged.
In other words the debit note asks the buyer to pay the difference or amount by which he/she has
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been undercharged. It may be issued if, for example:
To increase the amount indicated on the invoice when then buyer was oversupplied but under
charged
The importance of the debit note is that it informs the buyer of the undercharge and claims the
extra amount outstanding.
The seller has a right and obligation to issue both the credit and debit notes if the letters “E&OE”
are printed on the invoice. This means Errors and Omissions Excepted”, so if any mistake is
made on the invoice the seller can issue the note to make the necessary correction.
This is a summary of all transactions made between the buyer and seller during the month. It is sent by
the supplier to the buyer every month. The main pieces of information contained in the statement of
account are:
Credit/debit notes issued during the month and net amount owing at the end of the month;
It enables the buyer to compare the accounting records kept by the supplier with his/her own
records.
NOTE: entries made in the debit column increases the balance figure and entries made in credit
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column reduces the balance figure
The last figure in the balance column shows the amount of money the buyer owes the seller at the
end of the month
A Chequeis sent by the buyer to the seller as one of the method payment for goods. Since the
date on the cheque is the day on which the purchaser paid the supplier, the cheque acts as a record
of date of payment. Payment for the goods could also be made by standing order, credit transfer
or direct debit. The cheque contains the following information:
A receipt
This is rarely used today since the cheque act of 1957, the cheque itself when it has been paid in the
seller‟s account, and returned to the drawer, acts as a receipt. If payment is made through the credit
transfer system, the statement and the attached credit transfer slip are stamped by the bank cashier which
act as a receipt.
FOREIGN TRADE
(i) State the importance of foreign trade
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(ii) Mention the problems experienced in foreign trade.
(iii)Explain the documents used in foreign trade.
(iv) Explain the functions of the revenue authority.
(v) State the requirements for a harbour or port.
(vi) State the importance of bonded warehouses.
(vii) Describe the means of payment.
(viii) Explain the balance of trade and payment.
1. State the importance of foreign trade
No country can produce or manufacture all the goods it needs.eg climatic conditions
limits the type of crops that can be grown in countries of the world.
Certain minerals are not found in some countries; therefore, countries must import certain
goods they cannot produce.
Enables consumers to have a higher standard of living by making available a wider range
of goods in the country.
Enables a country specialise in industries in which it has an advantage.
It brings foreign currency in the country in which can be used to pay for imported goods.
International trade fosters political friendship and mutual understanding.
It may be cheaper to buy certain goods from abroad than producing them in Zambia
Avoids wastage of surplus goods by allowing any surplus goods produced to be exported
to other countries to pay for goods being imported in order maintain the balance of
trade and payment.
It brings about new technological development into the country.
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Different laws e.g. complicated documentation involved
Production problems
Possible customs / cultural barriers.
BILL OF EXCHANGE
BILL OF LADING
CHARTER PARTY.
It is a contact made between the ship owner and the shipper (exporter).
It is used when hiring the ship\part of the ship for transporting goods.
It can either be a voyage or time charter.
It contains details of lay days and demurrage.
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CONSULAR INVOICE.
It is a document which allows correct customs duty to be charged on imported goods.
It avoids importation of prohibited goods.
It quicken the clearance of goods at the customs checkpoint.
It contains detailed information necessary for compilation of statistics on imports and
exports.
It certifies that the prices on the invoice are correct.
INDENT
It is an order to an agent to order goods from abroad.
It is not an order for goods but a letter asking the agent to order goods.
It gives a description of goods to be ordered.
It shows the quantity and prices of goods required.
It also shows the terms of payment.
Whether there is a credit or discount.
May be sent through a buying agent that is a closed indent or general nature of goods
required then it is an open indent.
LETTER OF HYPOTHECATION
This is a document which gives authority to the importer‟s bank to sell the goods.
Should the importers refuse to accept the bill of exchange.
Or fail to make cash payment for the goods consigned to him/ her.
May be attached to the bill of exchange together with other relevant documents.
CERTIFICATE OF ORIGIN
Document used to certify where goods are produced by the exporter
To certify country of origin and is signed by the consul of importing country resident in
the exporters country
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It helps to lower rate of custom duty on goods coming from trading bloc/ partners e.g.
SADC, PTA, EU, ECOWAS, COMESA etc. Duty free as duty varies depending on
country.
CERTIFICATE OF INSURANCE
This is a document issued at the time when a contract is made to cover goods in transit.
May be for a specific journey (voyage policy) or for a period of time (time policy).
Used in documentary credit when placed with the bank by the exporter for credit
facilities.
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Allows for the preparation of goods for sale
By either grading, bottling, blending
Enables exporters to avoid payment of customs duty for goods to be re-exported
Protects goods from theft, damage and bad weather
Importer may postpone payment of duty.
Pending export and awaiting transport
In postponing duty helps in economising/maximising his working.
BANKER’S DRAFT
LETTER OF CREDIT
The importer arranges for a bank in his own country to open a documentary letter of
credit.
By delivering the letter to the bank (advising bank) in the exporter‟s own country
The letter states the terms under which payments will be made
The good are now dispatched to the importer
The exporter presents the necessary shipping documents to the advising bank
The advising bank pays the exporter and then
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Forwards the shipping documents to the issuing bank which
Pays the advising and
After receiving payment from the importer
Releases the documents so that the importer can claim the goods.
LETTER OF HYPOTHECATION
BILL OF EXCHANGE
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It arises where the distance between the supplier and the buyer so large that is there
is a delay of perhaps several weeks between the dispatch and arrival of the goods
The bill of exchange is more likely to rise in foreign trade
The importer will need proof that goods have sent before he can accept the bill
A copy of the bill of lading, which is signed by the ship captain and proves that the
goods are on their way, will therefore accompany it
A copy of the insurance certificate (policy) covering the goods will also accompany
the bill of exchange as well as any invoice in connection with the deal.
Once the bill has been drawn up it is sent to the importer who signs on it,
“accepted” to acknowledge his debt and to signify his agreement to the terms of the
bill.
A bill of exchange is a negotiable instrument and as such it is transferable. The
exporter can discount it for cash even before the actual payment is made.
8. Explain the balance of trade
It‟s the financial record of the country‟s trade in goods.
It‟s the difference between imported goods and exported goods of a country.
It is calculated by subtracting imported goods from exported goods or simply visible
exports less visible imports.
9. Explain the balance of payment
This is a record of trade and financial transactions with the rest of the world.
It may be divided into two sections, which is currents accounts and capital accounts.
Calculated by exported goods + services less imported goods +services or visible
exports + invisible exports less visible imports + invisible import.
BUSINESS UNITS
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(iii)state the advantages and disadvantages.
ANSWER
BUSNESS UNITS
PRIVATE SECTOR
-sole trader PUBLIC SECTOR
-partnership
-private limited company
-public limited company Central Government Local government
-Co-operative society
Ii Private enterprise
-Business owned and organized by private business men and women whose
motive is to make profit.
Public enterprise
Ii Sole trader
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ADVANTAGES OF SOLE PROPRIETORSHIP
Easy to set up
Does not require a lot of paper work
Profit is not shared owner enjoys prpfit by himself
Has self interest in the business
Understands needs of his customers
It‟s an alternative to those who fail to find employment
Decisions are made fast
The financial records of the business are made secret , not published to public.
This type of business is suitable to almost any type of business eg retailing
PARTNERSHIP
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- Has a minimum of two and a maximum of twenty people except
professionals can reach up to fifty members.
FEATURES/CHARACTERISTICS
ADVANTAGES OF A PARTNERSHIP
DISADVANTAGES OF A PARTNERSHIP
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Has no separate legal existence
Disagreements and quarrels are obvious amongst partners
Conflicts may arise were sharing of profits is concerned
TYPES OF PARTNERSHIP
ORDINARY PARTNER
- This is a partner that contributes towards the capital of the business and does
part in everyday running of the business. He has unlimited liability.
DORMANT/SLEEPING PARTNER
This is a partner that contributes towards the capital of a business, but does not
take part in the everyday running of the business. He has limited liability.
MULTINATIONAL COMPANIES
These are companies that have branches in more than one country, they are
usually public ltd companies and are usually the largest companies in the world.
The main objective of these companies is to dominate the largest market share in
profitable areas and to let all branches benefit.
The taxes they pay boost the government of the host country.
They create employment
They bring knowledge, skills and technology
They bring in foreign exchange from the goods they sell abroad
They provide variety goods and services
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They trade on an international basis as they have variety market in different
countries world wide which is an advantage to the host country in export
trade.
They enjoy great economies of scale
These include;
2 I Describe the documents needed for the formation of different types of businesses
Ii state the similarities and differences between private and public companies.
ANSWER
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It is a written document which spells out duties and rights of partners. It may include the
following points:
Name of partnership
Amount of capital contributed by each partner
Ratio of sharing profits and losses
Specific rolls played by each partner in running business
Salaries of partners working full time in the business
How and where financial records will be kept
How much each partner can draw from the business for personal use
Articles of association
Contains internal rules of conducting the affairs of the company which includes:
Voting rights of shareholders
Duties and powers of the board of directors
Payments of dividends and procedures for transfer of shares
How books of accounts will be kept
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CERTIFICATE OF INCOFRPORATION
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SIMILARITIES BETWEEN PRIVATE LTD CO. & PUBLIC LTD CO.
Both are formed by a minimum of 2 people
Both are registered with the registra of companies
Both are separate legal entities
Both are controlled by board of directors
Capital for both companies is raised by the sale of shares
Owners for both companies are called shareholders
Founders of both companies are required to prepare articles of association and
memorandums of association
Both companies hold annual
general meetings
Iii DIFFRENCES BETWEEN PRIVATE LTD CO. & PUBLIC LTD CO.
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Has separate legal existence from shareholders who formed it
It has more capital because of more shareholders
More borrowing capacity
Contracts made on behalf of business are entered into the name of the company
Financial accounts are not advertised to the public but are kept privately
PUBLIC SECTOR
ANSWERS
Public Sector comprises businesses owned and controlled by the central government and
the local government.
LOCAL GOVERNMENT
Businesses run on behalf ofthe part of the country. For example city , district, etc
CENTRAL GOVERNMENT
Businesses run on behalf of the whole nation eg zesco services are offered to the whole
population. Central government also control nationalized industries
NATIONALISED INDUSTRIES
These are businesses that were privately owned but have been taken over by the
government due to various reasons.
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To enable the government to control prices
So that goods and services are distributed evenly
In order to service capital projects such as building a school.
In order to control important services such as water supply, electricity supply.
The government take over a business organization in order to create employment for
political reasons.
PUBLIC CORPORATIONS
These are business organizations set up by an act of parliament to run and control a
nationalized industry.
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Large scale production is possible
Essential or strategic good and services such as electricity can be controlled by the
government
Government is able to implement policies such as maintain low prices of certain goods or
services
It is a source of income to the government therefore may help in reducing tax
They enjoy great economies of scale because they are usually big
o DISADVANTAGES OF PUBLIC CORPORATION
o (Arguments against public corporations)
Difficult to manage because of the large size
Decisions may be delayed due to too much bureaucracy and red tape
Losses made in public operations are paid by tax payers
There is inefficiency and poor performance due to the I don‟t care attitude
Performance of public operations is affected because of political interference
When the government takes over most of the private businesses foreign investors may be
scared away
Workers may campaign against the government if the public operation is a major
employer
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Capital is raised through selling shares to the Capital is raised through government grants
general public
Board of directors elected by shareholders The minister in charge of the ministry appoints
controls the public limited company the board of directors to control the public
corporation
The working of the company is controlled by The public corporation is controlled by an
the board of directors elected committee by parliament
Shareholders share profits as dividends Profits made are used for improving
infrastructure in the country
STOCK EXCHANGE
The stock exchange is a highly organised market for the purchase and sale of
second hand quoted securities. (Quoted Securities are those, which the Stock
Exchange Council has agreed may be sold on the Stock Exchange and includes
equity securities and debt securities)
Equity securities include the different types of shares while debt securities include
central government and local government bonds.
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The Stock Exchange provides a facility that enables Companies to raise long-term
capital from members of the public (Investors) and investors to exchange their
shares for cash.
Those investors who want to dispose of their investment because they need cash
and those who want to invest because they have surplus cash available are given a
platform on which they can do the exchange.
Since prices are not fixed, the Stock Exchange does not and indeed cannot
guarantee that an investor who sell shares will receive as much as he paid for them,
but except in very unusual circumstances, the investor knows that he will be able to
dispose of his holding on the other hand, the Company that issued the Securities
knows that the money paid/raised is permanently at its disposal. People can sell and
buy shares in a particular company without the company‟s capital being affected in
anyway.
When a public limited company offers shares for sale to the public for the first time
on the stock exchange, this is referred to as primary market trading.
When shares that have been bought through a primary market trading are offered
for sale or purchase at the stock exchange, this is referred to as secondary market
trading.
Members of the public do not deal directly with the stock exchange but through
licensed brokers.
2. Explain the types of shares
Share
A share is a unit of a limited company‟s capital. When a person buys a share in a
company he/she becomes a part owner of that company and is entitled to a share of its
profit (dividend). The term “equities “is sometimes used instead of shares because they
represent an equal share of the capital of the business, and an equal division of profits.
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Stock or bonds are often sold by the government when they want to raise money
for financing a government project.
What this means is that if you buy a government stock, you have in fact lent
money to the government.
Government bonds represent a very safe form of investment because they are
backed by government resources.
They are issued for a fixed period of time (e.g. three months, six months, nine
months, and so on) and receive a fixed rate of interest.
Some countries, Botswana included, restrict the sale of government stocks to
citizens only.
Debentures
Debentures are loans to a company. They are not shares. Debenture holders are
called creditors, and not shareholders.
Debenture holders are the first to be paid a fixed rate of interest out of company
profits before shareholders are paid their dividends. The rate of interest is
indicated in the debenture title e.g. 8% Debentures.
Debenture interest is paid to debenture holders whether the company makes profit
or loss. If the debenture holders are not paid interest, they can force the company
to go into Liquidation i.e. forcing the company to sell its assets to pay for the
debenture interest and part of the loan.
Debenture are quoted on the stock exchange
Debenture are repaid on fixed dates
Debenture do not carry voting rights, and therefore do not participate in the
management of the company
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Mortgage debenture
These are loans which are secured against assets of the business
3. Explain the establishment, purpose and functions of the Lusaka Stock Exchange
The Lusaka stock exchange was opened on 21st February 1994 as a non-profit
making public limited company.
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The main players of the Lusaka Stock Exchange include: brokers/dealers, listed
companies, private investors, institutional investors, underwriters, merchant banks,
government and foreign investors.
Brokers/Dealers
Brokers/dealers are professionals who are trained to help the general public in buying and
selling shares on the stock exchange. They are licensed and authorized by the Security
Exchange Commission as members of the Lusaka stock exchange to trade in stocks and
shares.
The brokers on the stock exchange may act in dual capacity as an agent of the general
public as well as a dealer in stocks and shares. When a broker acts as an agent of the
public, he performs the following duties:
When a broker acts as a dealer at the stock exchange, he performs the following duties:
He buys and sells shares for himself as a principal with a view to make profit.
He deals with stockbrokers and not with members of the public.
He may specialize in certain types of securities (shares). For example he may
specialize in mining shares only or in oil shares.
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He is a market maker who quotes prices of certain stocks and shares on the stock
exchange.
He prepares documentation, for example he prepares a contract not when a deal to
buy or sell shares is concluded.
He advises clients on market conditions etc.,
Listed companies
Listed companies are companies whose shares are registered with the stock exchange
Commission for public trading on the Lusaka Stock Exchange.
They are companies that have:
Met the LUSE listing requirements.
Their listings approved by the LUSE listing committee and the full LUSE Board.
Paid the listing fee in accordance with the market value of their issued capital.
Private investors
Private investors are individuals who have cash, which they can save or invest by
buying shares of selected companies traded on the stock exchange.
Institutional investors
These are companies and institutions that invest money in company shares. Examples of
institutional investors include insurance companies, pension funds, building societies
etc.
Underwriters
Underwriters are investors who agree to buy a certain number of shares that are being
issued on the stock exchange usually by a new company if the public does not buy
them. Underwriting ensures that a certain number of shares will definitely be sold so
that there will be sufficient funds to start the business width.
The Government
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The government sells stocks or bonds on the stock exchange to raise loan capital for
building schools, hospitals, bridges, buying military equipment etc.
Foreign investors
Foreign investors can invest in growth sectors of tourism, agriculture, mining, banking
and many more and enjoy high returns.
BANKING
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(v) Compare and contrast the means of payment through the bank
(vi) List the functions of the central bank
(vii) Outline the electronic cheque clearance system
Commercial Banks
Financial institutions that provide banking services to business and ordinary people with the
intention of making profit.
Building Society
This is because these businessmen and women cannot access the finances that the other
bigger banks provide because of high interest rate.
Their main objective is to provide effective and efficient financial services in order to
alleviate poverty and help to develop small indigenous businesses in Zambia.
A micro finance company is a financial institution that provides banking services to the
unemployed, poor or low income individuals or groups who would otherwise have no other
means of gaining financial services from big banks and financial institutions.
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Bureau De-change
This is a financial institution that offers currency changing services to the general public.
Insurance companies
This is a financial institution that offers insurance services to the general public.
Current Account
A current account is used by individuals and organizations that wish to safe keep
money but would also like to withdraw some of the money at any time.
It uses cheques for withdrawing cash from the bank and also making payment
hence calling it a cheque account.
There is no minimum amount required to maintain a current account.
It is the only bank account that allows overdraft.
No interest is paid on deposits because money is withdrawn at any time and
therefore the bank does not make use of the money. The customer pays ledger fee
instead.
Cheque books are issued to current account holders.
Bank statements are periodically issued to customers.
When a customer overdraws his/her account the overdraft may be indicated by the letters DR or
the overdraft figure printed in red hence the saying “the customer is in red “.
Opening a Current Account
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An application form for opening a current account is first completed.
The bank might be interested in knowing whether the prospective customer is honest
or not and therefore would ask the applicant for referees.
The bank would also ask the prospective customer to sign a specimen signature card.
This helps the bank to recognize signatures of its customers and thus avoid forgery on
cheques.
Once the bank satisfied with the details given by the applicant, it would allow for the
current account to be opened. A cheque book would be issued to the new customer.
Savings Account
A savings account is used by people who would wish to save fairly small amounts
of money.
A minimum balance is required to maintain the account.
Interest is paid on savings
Deposit account
A deposit account is used by bank customers who wish to safe keep large sums of
money not needed for immediate use.
Money can only be withdrawn from a deposit account after an agreed fixed period.
Early withdraws are not allowed as the customer is charged interest if money is
withdrawn before the agreed period.
Capital and interest is repaid in full on maturity.
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There is a minimum investment capital required for one to open a fixed deposit
account.
Overdrafts facilities are not allowed on fixed deposit accounts.
A SAYE contract form is provided by the commercial bank or building society selected
by the company. At the maturity of the savings contract, the employee will have the
option of using the savings to acquire shares in the company.
However, if the market value of shares has fallen, the employee will opt to be repaid
his/her money plus the tax free bonus accrued.
Investment Account
This is a type of an account held at a financial institution for the purpose of a long term
investment for capital preservation and growth for fixed income. Investment accounts are those
which earn higher rate of return than normal bank accounts.
Building Societies
This financial institution provides loans for the purchase or building of houses. It also offers
savings and fixed deposit accounts similar to those offered by commercial banks. Its main
services are:
Provide the public with access to finance (mortgage lending) to build or buy houses.
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Bank Statement
A bank statement is a record of all the transactions that have gone through an account. It
is issued to the customer periodically e.g. monthly or on request so that he/she can check
it against his/her own record.
Customers having ATM cards can also obtain mini-statements from ATM.
Pay-in-slip/Deposit slip
This is a form available in banks and is used to deposit money into a bank account.
Each deposit slip has a duplicate which is returned to the depositor duly sealed and
signed by the bank official.
It gives details regarding date, account number, amount deposited and name of the
account holder.
Withdrawal slip
Cheque
A cheque is a written order by a current accountholder to a bank to pay a specified
amount of money to the person named on the cheque.
There are three parties to a cheque, namely Payee, Drawee and Drawer.
There are two types of cheques namely “order cheque and bearer cheque”
A cheque can either be open cheque or crossed cheque.
Open Cheque
An open cheque is a cheque that is not crossed on the left corner and payable at the counter of
the drawee [bank] on presentation of the cheque.
Crossed cheque
This is a cheque which has two parallel lines drawn across the face of the cheque.
Types of crossing
General crossing
A generally crossed cheque is a cheque which:
Has two parallel lines drawn across its face with or without words in between the
crossings.
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Does not have a name of the bank between the crossings.
Can be deposited at any bank where the payee happens to have a bank account.
Can be endorsed and passed on to another person in settlement of debts.
Account payee
Adding a crossing to a cheque increases its security in that it cannot be cashed at a bank counter
but must be paid into an account in exactly the same name as that which appears on the „payee‟
line of the cheque (i.e. the person who has received the cheque, who is legally the “payee” and
“holder” of the cheque).
Not negotiable
The words 'not negotiable' can be added to a crossing.
The effect of such a crossing is that it removes the most important characteristic of a negotiable
instrument: the transferee of such a crossed cheque cannot get a better title than that of the
transferor (cannot become a holder in due course) and cannot convey a better title to his own
transferee, but the instrument remains transferable.
Special crossings
Has two parallel lines drawn across its face with the name of the bank written in between
the crossings.
Must be paid into a bank account at a branch of the bank named between the crossings.
Cannot be deposited at any bank where the payee happens to have a bank account but
only at a bank named between the crossings.
Cannot be endorsed and passed on to another person in settlement of debts.
Specific bank
A crossing may have the name of a specific banker added between the lines. A cheque with such
a crossing can only be paid into an account at that bank.
The beneficiary bank can add an additional crossing to allow another bank, who is acting as their
agent in collecting payment on cheques, to be paid the cheque on their behalf.
Elements of a valid cheque
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A valid cheque must have; a date, must not be stale, should have the drawer‟s signature, the
amount in words and figures must be the same, it should have the name of the payee.
Dishonoured Cheque
It is a cheque that has been refused payment by the bank. When it is refused payment it is
returned to the payee with the letters (R/D meaning referee to drawer) written on it.
It is the duty of the payee to find out from the drawer the reasons for dishonouring the cheque.
There are insufficient funds in the drawers account to honour the cheque.
The drawer‟s signature differs from the specimen signature.
The bank learns of the death of the account holder.
The drawer does not sign the alteration on the cheque.
The cheque is stale i.e. it is more than six months old.
The cheque is stopped by the drawer. A cheque is stopped when the drawer instructs the
bank to honour the cheque. This may happen when the cheque is stolen or lost.
The cheque is post-dated. A post-dated cheque is a cheque that is dated ahead of the date
it is being written. For example a cheque written on 24 the September 2017 but dated 2nd
January 2018 is a post-dated cheque.
Standing order
A standing order is an instruction to the bank by its customer to pay fixed sum of money at
regular intervals to specified person or organisation. It is used when making regular payments
of a fixed sum, which must not be paid once, but repeatedly over a period of time. The bank
makes payment on behalf of its customer for as long as there is enough money in the
customer‟s bank account. The bank will continues paying until the customer instructs the
bank to stop.
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Credit transfer
A credit transfer is used when making single payments or when making multiple payments to
people or organisations with bank accounts at other branches or within the same branch or at
other banks.
Funds are transferred directly into the bank accounts of people to be paid using only one
cheque.
Paper or clerical work is greatly minimised.
It saves time when paying several people.
It is safer and more secure method of making payments.
No money is wanted for postage of cash or cheques.
Direct Debiting
DIRECT DEBITING: - Is used for making payments that vary in amounts such as payments for
subscriptions to professional bodies and clubs.
How Direct Debiting Operates
In agreement with the buyer the seller is authorized to ask for payment on dates he or she
wants from the buyer‟s bank.
The seller takes the initiative to inform the buyer‟s bank of the amount owed which is
then transferred to the seller‟s bank account.
Amounts may vary and paid to the seller on varying dates fixed by the seller.
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Advantages of direct debit to the bank customer making payment:
Enables payments that vary in amounts to be paid from time to time.
Reduces clerical work as there is no need to change or alter records whenever there is
an increase or decrease in amount s to be paid.
The customer does not need to remember the dates on which to make payments.
Payments are made promptly.
Cheques do not have to be written.
Banker’s draft
For a customer to access cash from this machine he/she must have a connect card which
is issued by respective banks.
Automated teller machines can access any customer‟s bank account, check the credit
worthiness of the customer and pay cash out at once.
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Government banker
Lender of the last resort.
Bankers bank
Servicing the national debt.
Protection against counterfeit money
To ensure appropriate monetary policy formulation and implementation
To act as the fiscal agent of the Government
To license, regulate and supervise banks and financial service institutions registered
under the Act to ensure a safe and sound financial system
To manage the banking, currency and payment systems operations of the Bank of Zambia
to ensure the provision of efficient and effective service to commercial banks,
Government and other users.
The clearing of cheque is a process by which various banks come together and settle the amounts
they owe each other as a result of their customer‟s business transactions.
Each bank collects all cheques presented by its customers and sends the images to its
clearing department usually at the head office.
The cheques are sorted and put according to banks they belong. The values of all the
cheques from each bank are totalled.
Any indebtedness would be settled by the central bank by moving the difference from
one bank‟s account to the other. This is possible since all commercial banks maintain
their accounts with the central bank as a rule.
Cheque images are then sent back to the clearing department at the headquarters of a
bank on which it was drawn. The images are then sent back to the drawer‟s branch.
At the drawer‟s branch the cheque is checked for all details once they are correct and
there is enough balance in the drawers account, it is debited with the amount on the
cheque. The cheque is then cleared.
INSURANCE
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(V) Explain work of insurance brokers
ANSWERS
I - Insurance is an aid to trade, which under takes to cover risks, that may or may
not (probabilities) in business
- And if they happen, they will cause financial losses. It involves the insurer and
the insured.
- Insurer
This is the party (insurance Company) which under take/ giving the cover or Insurance
- Insured:
This is the party (person) seeking for insurance or guarantee of compensation.
- Definition:
-Insurance is the legally binding guarantee given by the insurer to
-compensate/indemnify/restore or cover the insured for any financial loss which
-may be suffered as a result of the occupancy of a specified event
-which may or not occur (probabilities).
-In return for this guarantee the insured makes a periodic payment called premium
to the Insurer.
The premiums are paid into a central fund (pool) for the claims of the unfortunate
few (ones).
-The profit on the Insurance Company is based on the statistical probability that
only a small percentage of the insured person will ever have to make claims.
-Therefore, the premium of many pays the claims of the unfortunate few who
have suffered financial loss as a result of an insurable risk leaving the excess as a
profit for the insurer for the services he provides.
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The larger the number of people contributing to an Insurance pool for a particular
risks the less likelihood of that group suffering a large percentage of loss than the
average for all the people open to the risk.
This is known as law of average. This is because there is less chance of loss to
the Insurance company.
When the number insuring a particular risks with it, is large, the amount or
premium likely to be charged is lower.
Purpose/Functions of Insurance
To pool the risks of many insured persons and spread the financial losses of the
unfortunate few over the fortunate few over the fortunate many.
It reduces the risk of financial loss by giving indemnity i.e. giving security to the insured.
It reduces, fear by increasing funds, which might otherwise have to be set aside in case of
a calamity.
It allows businessmen and businesswomen to enter into large-scale contract, which might
otherwise be avoided for fear of loss.
It is also on invisible export and means of saving for some people (in the case of an
endowment policy)
Pooling of Risks
Pooling of risks is the basis of insurance which enables the fortunate ones to help the
unfortunate ones.
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A policy holder pays a premium into the pool from which compensation is paid to those
who claim.
The funds in a pool must be sufficient to cover compensation, administration cases and
leave some profits for the insurance company.
There is likely to be a separate pool for each risk.
Some companies like Kokoda Copper mine and Mopani Copper mine may run their own
risk, that is use self insurance.
If there are many who wish to insure against a particular risk, more premium is
contributed, but if there are few calamities, the premium is low.
For the principle of pooling of risks to work, the insured persons must not suffer losses
all at the same time. If they all suffer the loss at once, they can be no enough funds in the
insurance pool to pay everyone.
Ii PRINCIPLES OF INSURANCE
These are the basic „rules‟ of insurance which are applied to ensure that the policy is
effective and it is not prone (open) to abuse:
Utmost good faith
o -Both the insured and insurer must reveal every relevant and material facts
relating to the policy being undertaken.
o -The insured must fill in the proposal form by telling the truth without leaving out
any material facts relating to the contact.
o -This enables insurance company to assess the risk and decide whether or not to
accept it and then determine the amount of premium
o -The insurance company must also act in the utmost good faith by settling
material facts relating to the contract.
o -The contract may be declared null and void if utmost good faith is not followed
by both parties (breach or utmost good faith) renders the contract well and avoid.
Indemnify
This principle states that the policy holder must be restored/compensated to hisor or her
former financial position without making profits out of a loss.
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She is not allowed to make profit out or a loss as she may cause the risk to occur.
Indemnity does not apply to life assurance and is limited to the sum insured or the market
value of the object, therefore the insured must not over insure or under insure.
In order not to violet this principle there are two rules under principle of indemnity.
o These are;
o Contribution
Applies if the policy holder insured with more than one insurance company.
In this case, insurance companies contribute proportional amounts to make up for the
loss.
o Subrogation
Applies if the insured is fully compensated/Indemnified for the loss E.g. in the case of a
vehicle stolen or damaged, the damaged (scrap vehicle) or recovered property belongs to
the insurance company.
The principle of average under indemnity means that if the insured does not increase
the amount of the cover when the value of the insured object increases, he will not
receive the full compensation in the event of the claim, instead he will receive part of the
compensation based on the average cause or the ratio of the amount to cover the market
value of the object
i.e . Amount insuredx Amount of compensation
Actual value of object
c) Insurable Interest
It states that only the person who stands to lose financially if the risk insured against has
the legal right to insure the property or life
That is, the person must own the property if s/he has to insure it.
It prevents people who are not owners of the item from insuring the property
If people were allowed to insure items or lives which do not belong to them,
they might be tempted to deliberately cause the loss in order to claim compensation
And thus making profit out of the loss
This will defeat the principle of indemnity because
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The insured was not in the position to lose financially hence s/he could not be
indemnified
d) Proximate cause
This doctrine entails that the insurance company can only compensate a person who has
suffered a loss if the risk insured against is the immediate cause of the loss.
There is no compensation payable if the loss caused by the risk is not insured against
For instance, if Mr Ilanzi assures his life against death by motor accident and as he is
travelling from isoka to Kitwe, he dies of a heart attack no compensation would be
paid,
this is because, the immediate cause of his death is a risk which he did not insure his
life against.
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Notify the insurance company of the loss as soon as it happens(possible)
Notify the insurance company if the object was insured with the other insurance
company
Complete the claim form giving full details of the loss suffered
Insurance company employees (assessors) inspects the damage
They assess and determine the amount of financial loss suffered
In order to arrive at a fair and reasonable amount of compensation, the client signs an
agreement of loss form to bind him to accept the amount of compensation arrived at
The insurance company settles the claim by paying money
Or by paying in kind, eg, buying the same object of the same model
The remains of the object are subrogated to the insurance company
An Insurance Policy
It is a document which sets out terms and conditions of an insurance
Covering the precise risk
Period of cover
Exceptions such as life assurance like suicide
And the amount of premium to be paid
A risk is any event that results in a financial loss. Risks are categorised in two. Insurable and
non-insurable risks.
Insurable risk
These are risks that the insurance company accept to cover because;
they have occurred before
It is possible to calculate premium
It has passed records
It is easy to assess the occurrence of the misfortune e.g. fire, accident.
Non insurable risk
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These are risks which the insurance company refuse to cover because;
They have no passed records
It is difficult to calculate premium
It is difficult to assess the misfortune occurrence
It has not occurred.eg mismanagement of a business
Life Assurance
-The term assurance refers to certainties,
The term insurance refers to probabilities,
That is, risks that may or may not happen such as fire, theft, accident and flood..
The principle of indemnity, does not apply to life assurance
Because when a person dies, no amount of monetary compensation will restore him/her
to life.
Assurance is looked at as a form of serving plan rather than insurance.
It is true we all know that we are going to die but we are not sure when we will die.
Life assurance is a good way of ensuring that surviving members of the family are
taken care of
if we die young we are likely to leave a widow and young children with no money to
look after them. This is where life assurance will be helpful.
Life policies are normally sold by insurance agents who are different from brokers.
Insurance agents act on behalf of a company. They never handle premiums.
-The premiums are paid directly to the insurance company
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This is a policy under which a person assures his/her life for a certain sum of money which will
be paid to his/her dependants after his/her death.
the person divides how much he wants to assure his life for and the insurance company
Calculates the amount of premium to be paid monthly or yearly.
The assured pays premium for his/her entire working life until death.
To fix premium, the Insurance Company will look at the age, health records occupation
as well as the duration and the amount of cover required – if the assured dies, the money
is then paid to his/her dependants and beneficiaries.
c) ENDONMENT POLICY
Under this policy the assured is covered for certain period of time.
The period may be from 5 years to 20 years.
It provides compensation in money (sum assured) either at maturity date or death of the
assured person whichever comes first.
Endowment policy serves two useful purposes f:
Endowment policy profit with profit assures the assured person to share profit made by
the insurance company from the premiums.
Fire Insurance
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Fire is a risk that has caused untold misery to mankind.
The major Insurance cover available are
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Make of the object
The size of the premium for pure insurance depends on the likely hold of fire breaking out and
the following are some of the factors considered are.
Materials used in the construction of the building i.e. whether materials are bricks or
wood or concrete and whether roofing is a thatch or iron sheets or asbestos.
Whether inflammable materials such as petrol, diesel, paraffin etc are stored in the house
or not.
Nature of the surroundings of the house i.e. whether there is danger of fire breaking out
from the neighbouring houses or not.
Whether additional fire protection facilities are available or not e.g. fire brigade services
provided by local government.
Accidental Insurance
This branch of insurance covers a wide range of Insurance policies and includes the following:
A variety of motor Insurance policy exists. The main ones include the following:
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Third party provides compensation only to third parties
For death or body injury caused to them damage to their property.
The insured‟s own vehicle is not covered.
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The value of the vehicle – A new car stolen or damaged would require more money to
repeal than an old car. Therefore higher premiums are paid on new cars than old ones.
The number of people using the vehicle premiums are lower when the motor insurance
required is meant to cover one driver. Higher premiums are charged where the vehicle
is used by many drivers.
Occupation of the user. The size of premium for a teacher driver, for example may be
less than that of sales person when is always travelling across the country selling
goods. A teacher is found in class most of the day and is therefore less likely to cause
accidents. Female drivers are usually better drivers than male drivers and so less
premiums for ladies than gentlemen.
Public Liability
Public liability insurance covers business owners and manufacturers against claims by members
of the public for deaths, accidents etc. caused to them due to business owner‟s negligence.
Examples
(i) A minibus owner may insure his/her minibus against the possibility of accident
happening to members of the public whilst travelling on the bus.
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(ii) A manufacturer may insure against claims for death or injuries resulting from the use
his/her product e.g. a meat pie manufacturer can insure against the possibility of
poisoning to members of the public after eating the meat pie.
The money that may be required in compensating injured members of the public
might amount to a billions of Kwacha. A business without a public liability insurance
may not be able to continue carrying out its business activities if large claims for
deaths or injuries is made on it by members of the public. It is important therefore
that a business takes up a public liability insurance so that claims made by members
of the public for injury or deaths are not by insurance companies. This would leave
the operation of the business unaffected.
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4. Marine Insurance
Marine Insurance Covers losses or damage to property and life caused by sea risks. The
main types of marine insurance are:
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Where goods are sent to a buyer in a foreign country and the buyer refuses to accept
delivery of these goods
possibly because he/she is bankrupt, the seller‟s interest insurance would cover the goods
while arrangement are being made to sell them for the best price possible.
Compensation is paid to the seller if the goods are stolen or damaged in anyway before
they are sold.
MARINE POLICIES
Types of marine policies include;
(a) Voyage policy
This type of marine policy is taken out for a particular journey e.g. from Dar e slam to
New York: USA: Cargo insurance is usually taken on voyage policy rather than on a
time policy.
MARINE LOSS
Marine loss may be classified as:
(a) Particular average
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Particular average refers to any form of cars or injury that may be suffered whilst the ship
or goods are in transit. The losses suffered may be complete or partial loss but it should be
as result of the risks insured against.
COMMUNICATION
ANSWERS
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To operate effectively, firms require a lot of accurate commercial information to move quickly
between persons and firms. Communication is an aid to trade that facilitates the process of
transmitting information from one person or firm to another. This can be done in written, oral,
visual or physical form. Many organisations provide the means by which other organisations can
make contact. In Zambia, the Zambia Telecommunication Corporation and the Zambia Postal
Services are examples of such firms that provide the means by which other firms can
communicate. In addition, there are privately owned companies like Airtel, MTN, DHL, Post
NET etc that provide postal and telecommunication services.
Internal communication enables managers to issue instructions to their staff to tell them
what to do. This enables the business to operate smoothly and efficiently.
The staffs are also able to pass their grievances or suggestions to management in an
amicable way if there is a well established and reliable line of communication
Management can keep staff informed of what is going on so that they are able to perform
their work better. Workers need to be informed of such things as working conditions,
pay, holiday, safety regulations, training opportunities etc.
It enables the firm to contact its customers to remind them either to pay due accounts or
to invite them to buy new products available for sale.
It enables a firm to contact its supplies, to either place orders for goods/raw materials or
send payments for goods ordered.
It enables a firm to contact its suppliers in order to check and establish the market price
and conditions for purchase of goods.
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It helps firms to discuss and settle problems, complaints, queries, etc. with its suppliers or
customers and or other businesses.
It enables the headquarters of a firm with many branches to keep in touch with its
branches
POSTAL SERVICES
These are services provided by the post office for posting and delivering of letters, parcel. They
include the following:
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Airmail,
This is the type of mail that is conveyed by air from the office of origin to the office of
destination. Postage rate is a little higher than for those conveyed by rail or car and it is
charged by weight.
Surface Mail
This class of mail is conveyed over the surface by rail, road, and boats in some areas.
Postage rate is lower than that of airmail and it is determined by weight. It can be use by
businessmen to send less urgent messages. The main disadvantage is that it is very slow.
Registered Mail
This service is used for sending valuable items such as cash by post. They are recorded at
the time of posting and, the sender is given a certificate of posting or receipt as proof of
posting. Mail items in this category are handled in a hand-to-hand delivery; right from the
sender straight to the addressee. The receiver must provide proof of identification and
sign a post office slip when receiving the mail as proof of delivery. The main advantage
is that registered mail is very safe. If a registered mail is lost, the post office will
normally pay compensation up to certain amount, proportionate to the value of the
package and the registration fee paid on posting.
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Cash-on-Delivery
This service enables a trader to send parcels to customers by post and ask the post office
to collect the payment when delivering the item. The money is then remitted to the trader
by the post office, less a small charge. It is widely used by mail order firms. This service
provides a safe guard to both sellers and buyers. sellers do not have money tied up in bad
debts and do not have to keep sending reminders to debtors, while customers do not have
to send off money in advance, perhaps to obscure companies that may take months to
deliver the goods. .
Courier Services
This service is provided through courier service named Expedited Mail Service (EMS).
EMS operates along the line of rail. EMS mail is given priority over other mail items in
custom clearance and it is delivered straight to the customers‟ home or office and not
sent through the postal boxes or bags.
Financial Services
One other service that is provided by the post office is sending and receiving of money.
Two options are available to customers namely, by money order or postal order. Money
can be sent by money order using the postal money order or telegraphic money order.
Telegraphic money order essentially uses the fax. What happens is that the receiving post
office faxes a message to the paying post office to effect the payment of the sum in
question to the named payee. It is a very fast method of sending money that can be used
if there is need to send money urgently to someone. Usually a commission is charged for
the service.
Philately
Issuing of postage stamps and historic items of the post office is done by the department
of philatelic products. Historical stamps and other items depicting postal events are sold
at the post office, e.g. first day cover envelopes and postage stamps.
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Data Post
Data Post provides a speedy and reliable service for sending business documents and
goods. It is particularly useful for exchange of computer materials such as tapes, diskettes
etc. This facility provides door-to-door overnight service for delivering packages or
parcels by road so that they can reach their destination by next morning. Packages display
the data post sign and are given special security treatment. It enables packets to be
collected and returned at times prearranged with the post office.
Poste Restante
This service enables letters or parcels to be addressed to a post office for it to be collected
in person. The parcel or letter must be marked “poste restante” meaning “to be collected
in person” and addressed with the name of the person to whom they are sent and the
address of the main post office in the town. The person wishing to receive this service
applies in person at the Post Office® branch where they would like to receive mail from.
The person then tells your friends, family and business contacts their Post Office address
as below. All mail sent to the Poste restante address should include a return address on
the back of the envelope
Here is how Poste Restante addresses can be written: Your name POST RESTANTE Post
Office name Full address of the Post Office Postcode of the Post Office Country (if
applicable)
The addressee then calls at the post office to collect the mail across the counter. This
service is particularly useful to sales people who continually travel from one town to
another. This service is operated both locally and internally.
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delivering the letters. The trader provides „Business Reply‟ postcards or envelopes that
the customers use for writing replies. When they are delivered, the trader pays a charge
over and above the normal postage.
Recorded Delivery
This facility provides a proof of both posting and delivery of letters. Letters sent by
recorded delivery are not posted in the posting boxes but delivered to the counter where
they are recorded and a receipt given to the sender as a proof of delivery. The receiver
signs a form to say that the letter or parcel has been received. If lost or damaged a small
compensation is paid by the post office. It is mostly used by traders who want to ensure
that their debtors receive their bills and by legal practitioners sending important legal
documents by post
Freepost
Freepost is a postal service whereby a person sends mail without affixing a postage
stamp, and the recipient pays the postage when collecting the mail. This service allows
potential customers to write to a business, in reply to its adverts, without paying postage.
It is similar to the business reply service except that no special envelope or postcards are
used. Instead the trader includes the word “FREEPOST” in his address. The trader then
pays postage on all the replies received, plus a small charge. typical uses of freepost
includes where a business sends bulk mail to potential customers, the bulk mail including
envelopes or postcards that potential customers can return to the business by freepost. In
another typical use, magazines include subscription cards that potential subscribers can
return by freepost. Because no stamp is needed, many people are encouraged to reply.
Usually the trader obtains a licence or approval from the post office prior to using this
facility.
Private bags
Private bags are used for posting and receiving letters. Being lockable, the bags offer
security and can easily be handled. When letters are received by the post office, they are
locked in the mail bag. The letters cannot be removed until the owner collects the bag and
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opens it at his or her own place. Therefore, private bags provide more security to the
letters than post office boxes.
Franking machine
Franking machines print postal impressions on envelopes. The postal impressions show
the amount of postage, place and date of posting. Franking machines are used by
organisations that send many letters at once. They save time in affixing postage stamps
on each letter.
A franking machine can be bought or hired form a company that sales or manufactures franking
machines. However, before the franking machine can be used, a licence to use it must be
obtained from the post office. The post office sets meters for the franking machines. The hirer of
the franking machine pays the post office according to the units of postage value used.
TELECOMMUNICATION SERVICES
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Telecommunication authorities provide several means by which people or organisations can
instantly communicate with each other.
a) The Telephone.
Telephone provides people engaged in commerce with speedy means of contacting with other
business people over any distance either within the country or abroad.
Advantages/Importance of a telephone
It enables business people to immediately contact and speak to a customer, supplier or
another business over a transaction.
It is helpful in clearing queries between suppliers and their clients.
It helps business people to get the immediate reply when they want it.
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Telephone Services Offered For Business Use
Voice Mail
Voice mail is a telephone-activated and voice-prompted system that allows you to leave and
receive messages, respond to messages and forward messages to another person‟s mailbox. It
allows people to communicate at their convenience. It has the following benefits:
Personal calls
A personal call is a telephone call that specifies a person to whom the caller wishes to speak.
Local call
A local call is a telephone call to another telephone number within the same area or within the
same telephone exchange.
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Trunk calls
A trunk call is a telephone call from one telephone exchange to another distant exchange.
International call
An international call is a call made from one country to another country e.g. from Zambia to
South Africa.
c) Telex
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The telex or Teleprinters have been regarded as a combination of a telephone and a typewriter.
Subscribers to this service have a teleprinter installed in their offices and are given a number in
the same way as telephone users. To send a message, the sender dials the receiver‟s number, and
types out the message, manually on the teleprinter. The message is automatically printed at the
recipient‟s office, even if there is no one to receive it. Thus a message can be sent during the
night and await the arrival of the recipient at the office the next morning. It also provides a
written record; hence, it is good for messages requiring written confirmation. The cost of sending
a message on a telex machine depends on the length of the message, the time taken to send it as
well as the distance of the receiver from the sender.
The Telex plus is a more modern development of telex. This enables a subscriber to transmit the
same message to up to 1000 different destination, feeding the message into the machine only
once.
d) Telemessages
These have replaced telegrams as a means of communication quickly with people within the
country without a telephone or telex. The message that you wish to send is dictated over the
telephone to the operator. The message is then transmitted by telex to the office nearest to the
addressee and Zam Post guarantees that it will be delivered with the first class post the following
morning. This is not as efficient as the former telegram service, which normally provided same
day delivery. The overseas telegram service remains.
e) Prestel
(Abbreviation of press telephone)
Prestel is a system, which allows a subscriber to have information extracted from a computer
through the telephone network displayed on an adapted television set. The subscriber can dial
into any 300,000 pages of information on a wide range of subjects. Many of these deal with
current events and are constantly updated, thereby providing businessmen with immediate
checks on such things as commodity prices and interest rates.
Major developments include DATEL, the transmission of computer information via telephone
and telegraph systems, and the provision of the data processing services for commerce and
industry through National Data Processing.
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f) Fax (Facsimile)
This service enables a business to send exact copies of a document to distant places using
telephone lines. The fax machine is plugged into the telephone network and therefore it uses and
the bills are added to the user‟s telephone bills. It is used for sending urgent documents as
quickly as a telephone call. The message is sent by first dialling the fax number of the receiver.
Once an initial contact is
made, the document is put on the fax machine for transmission. As the copy comes out of the
sending fax machine, the exact copy of the same document is being obtained at the receiving fax
machine. Thus documents can be received 24hours a day even when it is after working hours for
as long as the machine is left on. It can transmit documents whether printed, typed, hand-written
or drawn plans.
h) Confravision or Videoconferencing
This allows people situated at different distant locations to hold face to face discussion, but
without the inconvenience of everyone travelling to the same meeting place. It provides studios
which link up by sound and vision, so that discussions can take place as if all those attending
were present in the same room. Its greatest advantage is that it eliminates the need for time-
consuming and expensive travel. In addition, it eliminates the trouble of arranging overnight
accommodation and having to face the dangers, delays and inconveniences of long distance
travel.
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i) Radio Paging
This service allows a user to send a telephone number or message to another user. It provides a
beeper, which warns people of the message, either, that they are required, for example, to return
to their point of operation or to their phone. Some systems are so advanced that they provide a
visual display on the pager, of up to 70 characters, called message masters. It is commonly used
in shops, factories, offices and hospitals.
j) Datel
This service provides a means of transmitting information from one computer to another, using
the public telephone network. By this service, a firm can send information to computers on sites
in other parts of the country as well as in many countries around the world. Through the use of
modems attached to the telephone network, data can be transmitted quickly between various
computers around the world. Multinational companies and chain stores can use this to transfer
information on daily sales to be compiled at their head offices.
k) International Telegram
This facility allows printed messages to be sent or received from other countries. The message is
given to the telecommunication authorities by either telephone or telex for delivery to the
addressee. A message can be sent to an individual or to multiple addressees and it arrives in a
distinctive envelope. Its biggest disadvantage is that it is very expensive; as a result, it is
appropriate to only use it for sending short messages.
l) Satellite
Satellites and their earth stations are essential for transmitting, for example, television programs
around the world. Sporting events like the world cup soccer and Olympic Games can be seen live
and clearly around the world via the satellite.
m) View Data
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View Data is a type of information retrieval service in which a subscriber can access a remote
database via a common carrier channel. Data can be requested and received on a video display
over a separate channel. The access, request and reception are usually via common carrier
broadcast channels. View data can be used by subscribers to make bookings, place orders, access
their bank accounts and send messages. Individual businesses can have their own view data
services allowing them to link their various branches and offices using the Prestel computers.
Charges are based on telephone distance, complete time and frame character for the information
given.
n) Teletex
This is a new service faster than telex, which allows business letters to be sent from one
computer terminal to another in any part of the world over the public telephone network. While
the message is being sent or received, the terminal can be used for some other function, such as
word processing.
o) VSAT Network
This is a point-to-point and or point-to-multiple point‟s two-way data and voice satellite based
communication network that connects a company‟s headquarters with remote or branch offices
via satellite. Vast stand for Very Small Aperture Terminals. This service is flexible, fast and
reliable for use by large companies whose operation extends to areas, which have no
telecommunication infrastructure. In addition, the service is easy to install and relocate.
p) Internet
The Internet is an arrangement of connected computers, which lets the computer users all over
the globe exchange data. It is essentially one network, which is the sum of thousands of
individual private and public networks interconnected by satellite and fiber optic cable systems.
The principal components of the Internet are the World Wide Web (WWW) and e-mail. With the
passage of time, the Internet has become the most effective business tool in the contemporary
world. It can be described as a global meeting place where people from every corner of the world
can come simultaneously.
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Uses/advantages of the Internet to people engaged in Commerce
Product Advertising Businesses can use the World Wide Web to advertise various
products. Before purchasing a product, customers will be able to look up various product
specification sheets and find out additional information. Businesses can use the
multimedia capabilities of the World Wide Web to make available not only various
product specification sheets but also audio files, images, and even video clips of products
in action.
Distribute Product CatalogsBusinesses can use the internet to distribute product catalogs.
In the old days, putting together a product catalog used to be very costly in terms of time
and money needed to publish and distribute it. The World Wide Web changes all this by
allowing content developers to put together a sales catalog and make it available to
millions of users immediately.
Online Surveys Internet can be used to conduct online surveys on the World Wide Web at
very low costs as compared to traditional methods. For example, in order to fill out
various needs of customers or what they would like to see in a future product, it's often
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necessary to compile a list of addresses and mail a questionnaire to many customers.
Results of such a survey can be automatically updated to a database. This database can
then be used to keep a pulse on various opinions and needs of customers.
Announcements With the World Wide Web, businesses can distribute various
announcements to millions of users in a timely manner. Because there is virtually no time
lag from the time it takes to publish information to making the information available to
users, the Web is an ideal medium to publicize announcements.
Provide Technical Support Business organisations can use their Web site to provide
technical support to customers. Because Web pages can be updated immediately with
new information, various technical support literatures can be immediately modified in
light of new findings and developments.
Obtain Customer Feedback The interactive nature of the World Wide Web is ideal for
obtaining customer feedback. Businesses can easily set up a CGI script to obtain
customer feedback about a product or service. Because customer feedback submitted by
customers can be read immediately, it's possible to respond to various customer concerns
in a timely manner, increasing customer satisfaction and quality of customer service.
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It is used for online news and weather services.
It is used for entertainment with the provision of music and videos.
It is used for online chatting by allowing people to carry on discussions using written
text.
It allows people to do education related research.
It allows for on-line learning where people can obtain on-line course materials and have
their examinations conducted online without necessarily going physically to universities
offering such programmes.
TRANSPORT
(ii) State the factors to consider when choosing the mode of transport
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ANSWERS
Transport is movement of goods and services from one point to the other.
1 i importance of transport
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Security required for goods. Goods should not be exposed to theft.
Access of the type of transport to the terminals. By terminals we refer to where the
journal starts and ends. For air, rail, and sea transport, if they require other forms of
transport to complete the delivery of goods
A good transport system should be punctual and reliable.
Flexibility of the transport i.e. can it offer door to door delivery.
The reputation and reliability of the carrier of the goods.
ROAD TRANSPORT
This is the movement of goods and people from one point to another by road.
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usually no return loads
it is slower over long distance.
it is not flexible to carry large quantities such as coal .
it causes damage to the environment e.g air pollution.
RAILWAY TRANSPORT
- Movement of goods and services from one point to another by train.
AIR TRANSPORT
The increased the importance of air freight due to more airports worldwide, bigger air
craft and better airport facilities
The building of larger aircraft which are porter and move reliable.
An improved design such as fuse long and enquire has increased fuel economic.
Improved loading through large class at the nose and tail has cut loading capacity.
Increased in the number and improvement of handle facilities, provision of better storage
and handle facilities worldwide has seen remarkable change in air transport.
The speed of our transport is particularly essential for urgent deliveries and
emergencies.
Packaging and Insurance costs are minimal due to short transit period.
There is more security for goods as there is less chances of theft/pilferage.
There is less damage, to goods due to less handlings and travelling time.
It operates on direct routes
It is economical over long distances
Airports may even be found in jungles/deserts.
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Disadvantages of air transport
- SEA TRANSPORT
This is the movement of goods and people by water transport.
It is relatively cheap particularly over long distances for the Carriage bulk goods which
are not urgently needed.
Large quantities/weight can be moved in one vessel, such as bulk consignment of
grains.
The use of containers keeps costs to a minimum vessel, such as bulk consignment of
grains.
The use of containers keeps costs to a minimum and increases the safety goods as it
minimise handling of goods in transit.
The seaport provides cheap transport linking all containers of the world as all countries
have long sea costs.
Tranships provide a very flexible service as they bound to any fixed routes.
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It is relatively slow for urgently needed goods.
It has high insurance costs because of high risks jettisoning of goods.
There is high risk of pilferage and theft.
It does not offer door to door services as some countries/areas may not have seaports.
(Transhipment is inevitable).
Bad weather can cause delays and loss of goods.
Land locked countries like Zambia do not get the full benefit of sea transport.
PIPELINE
This is the system most used in the delivery of liquids such as crude oil and petroleum
products.
Advantages of pipeline
o -They are cheaper to maintain
-They carry large volumes of goods
o -They save on labour
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o -There is no congestion or does not pollute the environment
o -Can be used for alternative fluids/gases/liquids
o -May offer direct delivery/door to door
o -Goods are protected from contamination
Disadvantages of pipeline
-The initial cost of constructing a pipeline is too high
-It is not suitable for irregular cargo
-It is limited to transportation of fluids
-It has no return loads
-Can easily be attacked by enemies in times of war/ open to sabotage
-It requires many pumping stations if the gradient is high
-There could be high losses in case of leakages
-May be subject to theft/vandalism
-Leakage may pollute the environment
Bill of lading is used when goods are being moved by sea transport.
Airway bill is used when goods are being sent by air transport
Charterparty is a document signed between the ship owner and a businessman for hiring
a ship. A ship can be hired as voyage charter or time charter.
Consignment note is used when the seller uses other people‟s transport in delivering
goods to the buyer.
Delivery note is used when the seller is delivering goods to the buyer by road using
his/her own transport.
NOTE: ALSO REFER TO FOREIGN TRADE FOR DETAILED NOTES
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WAREHOUSING
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WHOLESALERS WAREHOUSE
These are large warehouses owned by wholesalers where they store goods bought from
manufacturers awaiting sale to retailers.
RETAILERS WAREHOUSES
These are warehouses owned by large retailers such as pep stores, Shoprite, where they store
goods bought from manufactures awaiting sale to consumers.
To enable goods to be prepared for sale by retailers breaking the bulk into smaller
quantities to suit requirements of consumers; pricing of goods; blending and branding of
goods.
To reduce losses of goods due to theft, weather and deterioration.
To allow the stocking of large quantities of goods for supplying to branch outlets.
BONDED WAREHOUSES
Bonded warehouses are used for the storage of dutiable goods on which customs duty has not yet
been paid. They may be owned by private individuals, companies or by government. They are
under the strict control of the Customs and Excise authority.
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FUNCTIONS OF BONDED WAREHOUSES
To allow for the preparation of goods for sale such as bottling, blending, grading and
branding during storage.
To enable goods to be offered for sale while in bonded warehouse.
To allow the importer to postpone payment of customs duly and thus economise on
working capital.
To allow the importers to transfer payment of customs duty to the new buyer.
To allow exporters to avoid payment of customs duty on dutiable goods for re-export.
To encourage entrepot trade because of avoidance of duty.
To provide protection for goods against theft and weather.
PUBLIC WAREHOUSES
These are found at railway stations, bus stations, airports and seaports where goods in transit are
stored.
To provide storage of goods awaiting transport at railway stations, airports and seaports.
To protect goods from losses due to theft and bad weather.
These are cold rooms in which items like fish, fresh meat, vegetables, fruits and so on are stored.
To preserve seasonal agricultural goods such as maize, tomatoes, and pumpkins and so
on for supply to consumers throughout the year.
To enable perishable goods such as fresh fish, fresh meat and so on to be exported to any
part of the world without going bad.
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ADVERTISING
ANSWERS
Television
Radio
Newspaper
Posters
Flyers
Magazines
Trade Fairs
Agricultural Shows
Exhibits
- Television
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Advantages
It gives lasting impression by means of sound and vision.
It gives a wide coverage.
The advert can be shown at the right time for the right audience.
It gives display and demonstration of products by means of sound and vision.
Advertisements shown in colour have immense impact to attract customers.
It provides repeated advertisements.
Disadvantages
It is very expensive.
It is not well received by viewers as some consider it an interruption to interesting
programmes.
It is only limited to people who have television sets.
Television adverts may be short lived and hence may not create a lasting impression.
Some adverts may not be taken seriously by some people who think of them as
entertainments.
- Radio
Advantages
It gives a wide coverage
It is cheaper than television advertising.
It can be directed to a specific audience by using special time or language.
It gives lasting impression through catchy tune or jingle.
Repeated advertisements can be done on radio.
Disadvantages
Consumers do not physically see the goods being advertised.
Some radio stations have limited coverage. e.g. community radio stations
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Radio adverts tend to be short and this reduces its effectiveness unless it is broadcast
repeatedly.
- Newspapers
This is part of the print media, e.g. the post, Times of Zambia, Daily mail
Advantages
They give a wide national coverage since newspapers are read by all classes of people.
Advertisements can be placed on appropriate pages of the paper to catch the attention of
the readers
o e.g. business item on business pages etc.
Newspapers provide large space for conveying more information on products or services
thus newspaper advertisements can be more detailed.
Newspapers give longer life to advertisements since newspapers can be kept for longer
time. Space for newspapers can easily be booked.
The use of daily newspapers for advertising ensures an immediate coverage of the
intended audience e.g. congratulatory messages, funeral messages etc.
Newspapers are relatively cheap, thus, more people can afford them.
Disadvantages
Newspapers are perishable. They can be discarded or destroyed within a short period of
time.
Poor quality of print may reduce the effectiveness of adverts.
Illiterate people are not able to access the information in newspapers.
- Magazines
Advantages
They offer targeted advertising where certain adverts can be targeted at a Particular
audience for example, a men‟s magazine may advertise men‟s shoes trousers etc
Many readers other than the buyer of the magazine milky have access to adverts in
magazines. This is as a result of their long life
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Magazines have a long term impact as magazines can be kept and referred to later.
The use of colourful illustrations can create aspiration.
. Special coupon offers can be made through magazines.
Disadvantages
Some magazines may have limited readership as they appeal only to certain classes of
people, e.g. some women may not want to read men‟s magazines, some farmers may not
want to read accountant journal, etc. . Magazines. Advertising is very expensive.
Magazines may be expensive as a result they may reach fewer people.
- Leaf Lets/handbills
Advantages
Coupons may be offered through leaflets.
Leaflets are cheaper than either television or magazines.
Disadvantages
Leaflets may involve high distribution costs for a limited audience.
They may not reach their intended audience.
They may be discarded or destroyed immediately.
- Bill Boards
These are normally placed in strategic places which are frequented by people. They may
be along the high ways, railway stations, cross roads or at bus ranks.
They are a very effective tool in advertising especially if they are properly designed.
- Posters
Advantages
These are cheap to produce
They may be made in various sizes and placed in various locations e.g. along high ways,
on walls etc to attract the target audience.
They do not need much attention once they are strategically placed.
They are long lasting.
They can be used to advertise items within a particular area e.g. advertising discounts
being offered in a particular shop.
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Disadvantages
They do not give a wide coverage especially when stuck in only one area.
They may be destroyed due to bad weather such as rains; they may be torn down and
often defaced.
They may not be acceptable to local authorities as they make the locality look untidy.
- Point of sale display
These include window displays and displays inside the shops.
It is aimed at the in store “ traffic” e.g. people who walk in and out of the shops
Goods are attractively displayed to entice people to buy on impulse
They are attractively pre-packaged
The disadvantage of this medium is that appeal is limited to people who or pass near the
shop come to or pass near the shop doing “window shopping”.
- Exhibitions
This include fashion parades, trades fairs etc.
.They is very effective media because they attract large numbers of people who may
already have interest in goods being exhibited.
Under this media, customers are given firsthand information on products.
Other media of advertising include plastic bags, calendars, public transport, trademarks, T-
shirts etc.
Explain the types of advertising?
Types of Advertising
(viii) Informative advertising
This is a type of advertising that is designed to inform people in a clear and straight
forward manner.
The aims of informative advertising are as follows:
To inform customers of where goods or services are available and at what prices.
To inform the public about the terms and conditions for the supply of a particular
goods or service.
Explain the usefulness of a product or services for particular purposes and situations.
Examples of informative advertising are;
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Announcing births, deaths, marriages etc.
Announcing modifications in products, changes in office locations
Advertising in technical and trade journals. Such advertisements usually contain technical
details of products and invite inquiries from interested parties.
Advertising of particular events, Such as trade fairs, exhibitions, concerts and sporting
activities.
Advertising of employment opportunities.
(ix) Persuasive/competitive advertising
Is the advertising of a particular manufacturer‟s product in order to promote that
particular product or brand?
It is mainly aimed at consumers, and is the kind which tries to persuade them to buy the
advertisers.
Products rather than his competitor‟s by assuring potential customers that it is better.
(x) The following are the aims of persuasive advertising:
To persuade customers to change brands (i.e. to switch on other brands) by promoting
one particular product rather than other brands.
To secure a larger share of the market for a particular manufacturer‟s product.
To increase sales (turn over) and profits.
To penetrate new markets (i.e. to help new products to catch on the market).
.To maintains the market share of a product.
It leads to better goods and services as producers would be forced to produce better goods
and services to get a larger share of the market.
It enables businesses to increase turn over and yield greater profits.
Competitions may result in lower prices of goods and services as all competitors want to
win more customers.
It helps to promote the image of the company and its product.
Disadvantages of persuasive/competitive advertising
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It adds to the cost of a product and ends up making the product more expensive for the
consumer.
It may be misleading to consumers who might end up buying poor quality products.
Most of the competitive adverts do not provide consumers with sufficient information
about products.
Some customers are persuaded to buy goods they cannot afford which may be beyond
their means of life on credit.
It encourages impulse buying
It may promote dangerous and harmful products.
This is when producers in one industry put their resources together to advertise a product
in general in order to promote its use. E.g. producers of different types of milk may
advertise their products by saying “DRINK MORE MILK”. In this advert, no particular
brand of milk is mentioned.
Such advertisements belong to a special kind of persuasive advertising, and are normally
financed by the trade association to which firms in the industry belong. (A trade
association is a body representing the interest of all the firms in an industry; in addition to
this kind of joint advertising, the trade association might make itself responsible for
research, information and negotiation with the Government or the trade unions)
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It does not target different markets.
(xii) Explain the advantages and disadvantages of advertising?
Advantages of advertising
To the manufacturer or trader
It helps to inform consumers on the various old and new products which the
manufacturer has for sale.
Persuading consumers to buy goods or services leads to higher turnover, greater profits
and creates brand loyalty.
It helps new products to be introduced and to penetrate the market.
It helps to maintain sales for a product.
Advertising induces customers to change brands.
It enables producers to recruit suitable employees for job by advertising job vacancies.
It helps to promote the public image of the company and its products.
It enables producers to remain competitive in business. This is applicable to producers
whose products have been on market for many years.
Advertising brings competition amongst producers of similar products e.g. competition
for market share amongst producers of washing pastes.
(xiii) Advantages to the consumer:
It creates greater competition among producers leading to better quality goods. This
provides consumers with better quality goods.
Consumers are informed of goods and services which they might otherwise not have
been aware of.
The consumers standards of living is improved through improved products
Advertising provides wide variety/choice selection.
It reminds customers of old and existing goods.
It helps to educate consumers on how to use certain products.
Consumers are informed of product modification, changes in location of shops, offices
etc.
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Advertising allows for mass production of goods because of large sales the results from
successive advertising thereby leading to lower prices of goods for the benefits of
consumers
It gives indirect benefits such as keeping down the cost of a newspaper.
It gives information to consumers on matters of public interest e.g. health matters, birth
notices, death notices etc.
It provides finance for commercial television and radio, which in turn provide
entertaining programmes to consumers.
It can help the producer to obtain information regarding services of raw materials,
machinery, spares and other inputs.
Advertising allows for events such as sports activities, political meetings etc to be
advertised.
Advertising creates employment.
Disadvantages of advertising
To producer/trader
It can be a great expense to the business especially if it does not result in increased sales
and greater profits.
Competitive advertising especially for similar products like washing detergents may be a
waste of resources.
(xiv) Disadvantages to the consumer
It adds to the cost of a product making it more expensive for the consumer.
Advertising may attempt to mislead or deceive customers.
Advertising may make some people to live beyond their means by forcing them to buy
more goods on credit than they can afford.
Advertising may promotes dangerous and harmful products.
Advertising encourages impulse buying.
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-Explain the effects of production on environment
-Identify the possible solution to the environmental effects
-Explain possible solutions to the environmental effects.
ANSWERS
-littering
-Pollution
-Degradation
-Water disposal
-Unplanned settlement
-occupational health hazard
Disease – emissions from industries such as mines may cause tuberculosis, polluted water
may cause water borne diseases such as dysentery, cholera etc
Displacement – people are displaced from their areas and this causes mushrooming of
shanty compounds.
Deforestation – cutting down of trees to clear land for construction of industries may
affect agriculture (production of food, little rainfall).
Culture/ tradition -
Solution
Government policy
Civic education
Provision of public utilities e.g public toilets
Provision of dustbins
Provision of posters in the industrial areas
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AUTHORS
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TABLE OF CONTENTS
INTRODUCTION TO COMMERCE
PRODUCTION
CONTRACTS
HOME TRADE
BUYING AND SELLING ON CREDIT
FOREIGN TRADE
ORGANIZATION OF BUSINESS UNITS
STOCK EXCHANGE
BANKING
INSURANCE
COMMUNICATION
TRANSPORT
WAREHOUSING
ADVERTISING
PRODUCTION AND COMMERCE VERSUS THE ENVIRONMENT
Edited 2018.
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