Intro To Entrepreneurship
Intro To Entrepreneurship
Intro To Entrepreneurship
1.1 Definitions
Let us now consider some definitions to understand who an entrepreneur is:
(v) Peter F. Drucker’s Views on Entrepreneur – “An entrepreneur is the one who
always searches for change, responds to it and exploits it as an opportunity. Innovation is
the specific tool of entrepreneurs, the means by which they exploit changes as an
opportunity for a different business or different service”.
(vi) In the 20th century the theorist Arthur H. Cole defined an entrepreneur as
an ‘organization builder’.
Around 1700 A.D. the term was used for architects and contractor of public
works. In many countries, the term entrepreneur is often associated with a person who
starts his/her own new business.
Characteristics of Entrepreneurship:
Not all entrepreneurs are successful; there are definite characteristics that make
entrepreneurship successful. A few of them are mentioned below:
Depending upon the level of willingness to create innovative ideas, there can be the
following types of entrepreneurs:
(i) Innovative Entrepreneurs – These entrepreneurs have the ability to think newer,
better and more economical ideas of business organisation and management. They are
the business leaders and contributors to the economic development of a country.
Inventions like the introduction of a small car ‘Nano’ by Ratan Tata, organised
retailing by Kishore Biyani, making mobile phones available to the common man
by Anil Ambani are the works of innovative entrepreneurs.
(ii) Imitating Entrepreneurs – These entrepreneurs are people who follow the path
shown by innovative entrepreneurs. They imitate innovative entrepreneurs because
the environment in which they operate is such that it does not permit them to have
creative and innovative ideas on their own. In our country also, a large number of
such entrepreneurs are found in every field of business activity. Development of small
shopping complexes is the work of imitating entrepreneurs. All the small car
manufacturers now are the imitating entrepreneurs.
(iii) Fabian Entrepreneurs – Fabian entrepreneurs are those individuals who do not
show initiative in visualising and implementing new ideas and innovations. On the
contrary, they like to wait for some development, which would motivate them to
initiate unless there is an imminent threat to their very existence.
Note: Meaning of ‘Fabian’- He/she is ‘a person seeking victory by delay rather than
by a decisive battle’ & ‘Drone’ is ‘a person who lives on the labour of others’
(iv) Drone Entrepreneurs – Drone entrepreneurs are those individuals who are
satisfied with the existing mode and speed of business activity and show no inclination in
gaining market leadership. In other words, drone entrepreneurs are ‘die-hard
conservatives’ and even ready to suffer the loss of business.
(vii) Trading Entrepreneur – As the name itself suggests, the trading entrepreneur
undertakes the trading activities. He/she procures the finished products from the
manufacturers and sells these to the customers directly or through a retailer. These serve
as the middlemen as wholesalers, dealers, and retailers between the manufacturers and
customers.
(vi) Different entrepreneurs might have some common traits but all of them will have
some different and unique qualities.
(viii) It is the purposeful and organized search for change, conducted after systematic
analysis of opportunities in the environment.
(ix) Entrepreneurship is a philosophy and is the way one thinks, one acts and therefore it
can exist in any situation, be it business or government or in the field of education,
science & technology.
(xi) It is the ability to create and build something from practically nothing.
(xii) It is a knack of sensing opportunity where others see chaos and confusion.
(xiii) Entrepreneurship is the attitude of mind to seek opportunities, take calculated risks
and derive benefits by setting up a venture.
During the 20th century, within the last two decades, the concept of entrepreneurship
has evolved from being a single individual to an entire organization or a corporation.
(vi) The concept of Entrepreneurship has also been defined as “a special skill or
ability to mobilize the factors of production – Land, labour & capital and use them
to produce new goods and services”.
3. Functions of Entrepreneurship
The various functions of entrepreneurship are Innovation and creativity, Risk taking
and achievement and organization and management, Catalyst of Economic
Development, Overcoming Resistance to Change and Research. These have been
depicted, at a glance, with the help of the given Figure and are being discussed, in
brief, below.
(i) Innovation and Creativity – Innovation generally refers to changing processes or
creating more effective processes, products and ideas. For businesses, this could mean
implementing new ideas, creating dynamic products or improving your existing
services. Creativity is defined as “the tendency to generate or recognize ideas,
alternatives, or possibilities that may be useful in solving problems, communicating with
others. Creativity and innovation have always been recognized as a sure path to success.
Entrepreneurs think outside of the box and explore new areas for cost-effective
business solutions.
(a) Financial Risk – Most of entrepreneurs begin by using their own savings and
personal effects and if they fail, they have the fear of losing it. They take risk of failure.
(b) Job Risk – Entrepreneurs, not only follow the ideas as working situations, but also
consider the current risks of giving up the job & starting a venture. Several entrepreneurs
have the history of having a good job, but gave it up, as they thought that they were not
cut out for a job.
(c) Social and Family Risk – The beginning of entrepreneurial job needs a high
energy which is time consuming. Because of these undertakings, he/she may confront
some social and family damages like family and marital problems resulting on account of
absence from home and not being able to give adequate time to family.
(d) Mental Health Risk – Perhaps the biggest risk that an entrepreneur takes it is, the
risk of mental health. The risk of money, home, spouse, child, and friends could be
adjusted but mental tensions, stress, anxiety and the other mental factors have many
destructive influences because of the beginning and continuing of entrepreneurial
activity. This can even lead to depression, when faced with failure.
(i) Search for a new Idea – An entrepreneurial process begins with the idea
generation, wherein the entrepreneur identifies and evaluates the business opportunities
before him/her.
(iv) Selection of the most promising Idea – Once the analysis is done at both macro
& micro level, then the entrepreneur selects the best possible option amongst the chosen
few, on the basis of the key factors identified by him/her before idea generation.
(v) Assembling the Resource and Personnel – The next step in the process is
resourcing, wherein, the entrepreneur identifies the sources from where the finance and
the human resource can be arranged. Here, the entrepreneur finds the investors for its
new venture and the personnel to carry out the business activities.
(vi) Determining size of unit – On the basis of the ability to manage resources, the
entrepreneur determines the initial size of the business and the possibilities of expansion.
(vii) Deciding location of Business & Planning Layout – This is a significant
decision. Entrepreneur should ideally decide the location where there are Tax holidays &
cheap labour & material are available in abundance.
(viii) Sound Financial Planning – Once the funds are raised and the employees are
hired, business location and layout have been finalised, then efforts are made to do sound
financial planning with the available financial resource in order to put it to optimum use.
(x) Managing the Company – Once the funds are raised and the employees are hired,
the next step is to initiate the business operations to achieve the set goals. First of all, an
entrepreneur must decide the management structure or the hierarchy, which is required
to solve the operational problems, as and when they arise.
(xi) Harvesting – The final step in the entrepreneurial process is harvesting, wherein,
an entrepreneur decides on the future prospects of the business, such as its growth and
development. Here, the actual growth is compared against the planned growth and then
the decision regarding the stability or the expansion of business operations are taken.
4. Importance of Entrepreneurship:
(i) The pre 1990 period – For the old business houses, success had come from the
close-knit joint family structure that fosters family values, teamwork, tenacity and
continuity. Under this structure, generations lived and worked together under one roof.
Wealth from the businesses supported the joint family by providing a social safety net for
members. In the structure, businesses and families were intertwined though they were
also distinct entities with separate rules. Hence, survival of the family became
synonymous with the survival of the business. Prior to the decade of 90s, Indian business
success was a function of ambition, licenses, government contacts, and an understanding
of the bureaucratic system. Decisions were based on connections, rather than the market
or competition. During this era, entrepreneurship was subdued, capital was limited and
India had very few success stories.
(ii) The post 1990 period – In 1991, the Indian government liberalized the economy,
thus changing the competitive landscape. Family businesses, which dominated Indian
markets, then faced competition from multinationals, which boasted of superior
technology, financial strength and deeper managerial resources. Thus, Indian businesses
had to change.