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Customer Segments

The document discusses different business model concepts including customer segments, relationships, channels, partners, activities, resources, market, value propositions, and pricing strategies. Specifically, it mentions mass markets, niche markets, segmented markets, diversified markets, and multi-sided platforms as customer segments. It also discusses direct and indirect channels, strategic alliances as key partners, and physical, intellectual, human, and financial as key resources.

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mybigeyes75
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38 views3 pages

Customer Segments

The document discusses different business model concepts including customer segments, relationships, channels, partners, activities, resources, market, value propositions, and pricing strategies. Specifically, it mentions mass markets, niche markets, segmented markets, diversified markets, and multi-sided platforms as customer segments. It also discusses direct and indirect channels, strategic alliances as key partners, and physical, intellectual, human, and financial as key resources.

Uploaded by

mybigeyes75
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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1.

Customer segments /
2. Mass /
3. Mass, niche, diversified, multi-sided platforms, segmented /
4. Customer segments /
5. Segmented /
6. customer segments /
7. mass/
8. diversified/
9. segmented/
10. niche/
11. mass/
12. diversified/
13. niche/
14. diversified/
15. niche/
16. niche/
17. customer relationships/
18. personal assistance, dedicated PA, self service, automated services, communities, co-creation/
19. co-creation/
20. personal assistance/
21. dedicated personal assistance/
22. co-creation/
23. communities/
24. personal assistance/
25. personal assistance/
26. dedicated personal assistance/
27. self-service/
28. automated service/
29. dedicated personal assistance/
30. automated service/
31. communities/
32. co-creation/
33. co-creation??? >>> multi-sided platforms
34. Channels/
35. Multi-sided platforms???///
36. Direct and indirect/
37. Direct/
38. Indirect/
39. Direct/
40. Indirect >>> direct
41. Indirect/
42. Indirect/
43. Indirect/
44. Indirect/
45. Key partners/
46. Strategic alliances, competition, joint venture, buyer-supplier relationship/
47. Strategic alliances >>>> key partners
48. Key partners/
49. buyer-supplier relationship/
50. Competition/
51. Buyer-supplier relationships >>>> strategic alliances
52. Competition/
53. Joint venture/
54. Buyer-supplier relationships/
55. Buyer-supplier relationships/
56. Sales, marketing, design, development, operations, distribution, customer experience/
57. Key activities/
58. Physical, intellectual, human, financial/
59. Key resources/
60. Market/
61. Dynamic/
62. Customer/
63. Customers/
64. Potential, new, impulsive, discount, loyal/
65. Potential/
66. New/
67. Impulsive/
68. Discount/
69. Loyal/
70. Intellectual property law RA 8293/
71. Patent law/
72. Patentable invention/
73. Utility, design, plant/
74. Novelty or prior art/
75. Term/
76. Rights/
77. Patent infringement/
78. Trademark or service mark/
79. Tradename/
80. Trademark rights/
81. Trademark infringement/
82. Protection of undisclosed information/
83. Copyright law/
84. Copyright infringement/
85. Customer value proposition/
86. Customer value proposition/
87. Functional, emotional, economic, symbolic/
88. Physical/
89. Intellectual/
90. Human/
91. Financial/
92. Sales/
93. Marketing/
94. Design >>> development
95. development >>> operations
96. distribution/
97. customer experience/
98. functional/
99. emotional/
100. economic/
101. symbolic/
102. networking/
103. better business opportunities, increased status, enhanced knowledge, positive influence,
personal satisfaction/
104. social media, social events/
105. patent/
106. trademark/
107. copyright law >>> copyright
108. breach of contract/
109. breach of confidence/
110. sole proprietorship/
111. balance sheet/
112. financial/income statement/
113. cashflow/
114. asset/
115. cost-led pricing/
116. target-return pricing/
117. value-based pricing/

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