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Project Cyclistic Bike Share Analysis

The director of Cyclistic, a bike-share program, wants to understand how casual riders and annual members use its bikes differently to design a marketing strategy converting casual riders to members. The document outlines analyzing the last 12 months of trip data to answer questions on how the two groups use bikes, why casual riders would buy a membership, and how Cyclistic can influence casual riders through digital media. The analysis section describes cleaning and merging the trip data files in RStudio and filtering the final dataset.

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49 views1 page

Project Cyclistic Bike Share Analysis

The director of Cyclistic, a bike-share program, wants to understand how casual riders and annual members use its bikes differently to design a marketing strategy converting casual riders to members. The document outlines analyzing the last 12 months of trip data to answer questions on how the two groups use bikes, why casual riders would buy a membership, and how Cyclistic can influence casual riders through digital media. The analysis section describes cleaning and merging the trip data files in RStudio and filtering the final dataset.

Uploaded by

mrullldhm94
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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How Does A Bike Share Navigate Speedy Success

Muhamad Amirul Adham


2024-01-02

Introduction
Cyclistic: A bike-share program that features more than 5,800 bicycles and 600 docking stations. Cyclistic sets itself apart by also offering reclining
bikes, hand tricycles, and cargo bikes, making bike-share more inclusive to people with disabilities and riders who can’t use a standard two-
wheeled bike.

The director of marketing believes the company’s future success depends on maximizing the number of annual memberships. Therefore, the team
wants to understand how casual riders and annual members use Cyclistic bikes differently. From these insights, the team will design a new
marketing strategy to convert casual riders into annual members.

Objective
3 main questions need to be answered before proceeding to the next step.

How do annual members and casual riders use Cyclistic bikes differently?

Why would casual riders buy Cyclistic annual memberships?

How can Cyclistic use digital media to influence casual riders to become members?

Data
The latest 12 month data will be collected from Cyclistic historical trip data for the analysis.

Analysis
RStudio
Upload all the 12 separate csv file into RStudio and merge it as a one dataset

## ride_id rideable_type started_at ended_at


## 1 65DBD2F447EC51C2 electric_bike 2022-12-05 10:47:18 2022-12-05 10:56:34
## 2 0C201AA7EA0EA1AD classic_bike 2022-12-18 06:42:33 2022-12-18 07:08:44
## 3 E0B148CCB358A49D electric_bike 2022-12-13 08:47:45 2022-12-13 08:59:51
## 4 54C5775D2B7C9188 classic_bike 2022-12-13 18:50:47 2022-12-13 19:19:48
## 5 A4891F78776D35DF classic_bike 2022-12-14 16:13:39 2022-12-14 16:27:50
## 6 DB91D9B8DFACA07A electric_bike 2022-12-02 15:24:47 2022-12-02 15:34:14
## start_station_name start_station_id end_station_name
## 1 Clifton Ave & Armitage Ave TA1307000163 Sedgwick St & Webster Ave
## 2 Broadway & Belmont Ave 13277 Sedgwick St & Webster Ave
## 3 Sangamon St & Lake St TA1306000015 St. Clair St & Erie St
## 4 Shields Ave & 31st St KA1503000038 Damen Ave & Madison St
## 5 Ashland Ave & Chicago Ave 13247 Damen Ave & Charleston St
## 6 Wabash Ave & 9th St TA1309000010 Wacker Dr & Washington St
## end_station_id start_lat start_lng end_lat end_lng member_casual
## 1 13191 41.91824 -87.65711 41.92217 -87.63889 member
## 2 13191 41.94011 -87.64545 41.92217 -87.63889 casual
## 3 13016 41.88592 -87.65113 41.89435 -87.62280 member
## 4 13134 41.83846 -87.63541 41.88137 -87.67493 member
## 5 13288 41.89595 -87.66773 41.92008 -87.67785 casual
## 6 KA1503000072 41.87068 -87.62571 41.88314 -87.63724 member

The final outcome of dataset after some cleaning and filtering

## [1] FALSE

## ride_id rideable_type started_at ended_at


## 1 65DBD2F447EC51C2 electric_bike 2022-12-05 10:47:18 2022-12-05 10:56:34
## 2 0C201AA7EA0EA1AD classic_bike 2022-12-18 06:42:33 2022-12-18 07:08:44
## 3 E0B148CCB358A49D electric_bike 2022-12-13 08:47:45 2022-12-13 08:59:51
## 4 54C5775D2B7C9188 classic_bike 2022-12-13 18:50:47 2022-12-13 19:19:48
## 5 A4891F78776D35DF classic_bike 2022-12-14 16:13:39 2022-12-14 16:27:50
## 6 DB91D9B8DFACA07A electric_bike 2022-12-02 15:24:47 2022-12-02 15:34:14
## start_station_name start_station_id end_station_name
## 1 Clifton Ave & Armitage Ave TA1307000163 Sedgwick St & Webster Ave
## 2 Broadway & Belmont Ave 13277 Sedgwick St & Webster Ave
## 3 Sangamon St & Lake St TA1306000015 St. Clair St & Erie St
## 4 Shields Ave & 31st St KA1503000038 Damen Ave & Madison St
## 5 Ashland Ave & Chicago Ave 13247 Damen Ave & Charleston St
## 6 Wabash Ave & 9th St TA1309000010 Wacker Dr & Washington St
## end_station_id member_casual duration day_of_week month
## 1 13191 member 9 Mon Dec
## 2 13191 casual 26 Sun Dec
## 3 13016 member 12 Tue Dec
## 4 13134 member 29 Tue Dec
## 5 13288 casual 14 Wed Dec
## 6 KA1503000072 member 9 Fri Dec

Graph

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