Scribd
Upload
51 views18 pages

AA Lesson 7 Week 7

The document discusses guidelines for analyzing images based on the work of Alice Guillermo, including documenting basic information about artworks and researching their meaning over time. It also covers semiotic concepts introduced by Ferdinand de Saussure about signifiers, signifieds, and the three types of signs. The analysis of an artwork involves examining its semiotic, iconic, and contextual planes to understand connected meanings, material traits, concepts, and values.

Uploaded by

kleyrflores6
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
51 views18 pages

AA Lesson 7 Week 7

The document discusses guidelines for analyzing images based on the work of Alice Guillermo, including documenting basic information about artworks and researching their meaning over time. It also covers semiotic concepts introduced by Ferdinand de Saussure about signifiers, signifieds, and the three types of signs. The analysis of an artwork involves examining its semiotic, iconic, and contextual planes to understand connected meanings, material traits, concepts, and values.

Uploaded by

kleyrflores6
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
You are on page 1/ 18

PRELIM

Lesson 7, Week 7

MS. BLESZL NILO


College Faculty, Department of Hospitality Management
College of Hospitality, Tourism, Business, and Accountancy Management
Bestlink College of the Philippines
• Alice Guillermo –a Palanca Awardee— is a researcher, art critic, professor,
and renowned writer.

• In her work titled "Reading the Image", she laid out guidelines on how to
analyze or interpret images from different sources like advertisements, text
or even paintings.

• According to her, art belongs in society and history since these two
fields of studies are always interconnected.
• Additionally, she identifies the basic information that must be documented
in any artwork:

1. Title of the work


2. Artist
3. Medium and technique
4. Dimensions/measurement
5. Date of the work
6. Origin
Example: Spoliarium

• Title of the work – Spoliarium


• Artist – Juan N. Luna
• Medium and technique – Oil
• Dimensions – 4.26 m × 7.72 m
• Date of the Work – 1883–884
• Origin – Madrid, Spain (currently located in the National Museum of the
Philippines)
Guillermo emphasizes the importance of thorough
research in understanding art, as its meaning
evolves over time. He cites Michelangelo's "The
Creation of Adam" as an example, where Dr. Frank Lynn
Meshberger's observation of its human brain-like outline
influenced its meaning-making process.

Art's significance is a combination of intellectual,


emotional, and sensual significance, fostering a
dialogue between the artist and viewer.
• Semiotics is concerned with, everything that might be interpreted as a
sign, says Umberto Eco.

• Many of the concepts and definitions used by current semioticians were


introduced by the Swiss scholar Ferdinand de Saussure.

• He looked at the meaning of symbols in terms of langue and parole,


defining langue as a system of signifiers and signifieds, or linguistic signs.
• Saussure concluded that the sign is a whole resulting from the signifier's
association with the signified. An example is the word "tree;" it is a sign that
represents the "idea of a tree."

• According to Eco, signifier has the following three types:

1. Icon – is physically the meaning that is represented.


2. Index describes the relationship between the signifier and the signified.
3. Symbol is not logically related to what it stands for.
• However, the iconic plane is not the material components of the work
treated in the fundamental semiological plane; it deals with the unique
attributes, parts, and characteristics of the picture.

• Of the figure or pictures and the implications of these varying presentations


are also the iconic plane's focus.

• Does the artwork demonstrate a primary theme with the essential character,
or is it decentered and the structure asymmetrical?
• In the contextual plane, you put the work in context and its relationship
to society.

• One may obtain awareness and perspectives into the original artwork's
historical and social sense through research.

• The audience needs to draw the discussion between art and society.
• An art critic should determine what is considered a value in your nation.

• It is concerned with an analysis of a work's values.

• The semiotic analysis connects meanings, the material traits, and the
concepts and values of the specific picture symbol that is an art piece,
including the basic semiotic plane, iconic plane, and contexts.

You might also like