Diass Reviewer
Diass Reviewer
Diass Reviewer
L #3 DISCIPLINES OF COMMUNICATION
Scope of communication
• Conferring of knowledge and experiences • Giving advice and commands • Asking questions
What is communication?
• A two-way process • An exchange thoughts, feelings or ideas • A mutually accepted goal or
direction.
The Four Main Goals of Communication
1. To inform – you are providing information for use in decision making, but aren’t necessarily
advocating a course of action.
2. To request – ask for a specific action by the receiver.
3. To persuade – to reinforce or change a receiver’s belief about a topic and, possibly, act on the
belief.
4. To build relationships – some messages you send may have the simple goal of building good-
will between you and the receiver.
THE COMMUNICATION PROCESS
This communication process is divided into three basic components: A sender transmits a
message through a channel to the receiver. The sender first develops an idea, which is composed
into a message and then transmitted to the other party, who interprets the message and receives
meaning. Information theorists have added somewhat more complicated language. Developing a
message is known As encoding. Interpreting the message is referred to as decoding.
L #4 : 7 PRINCIPLES OF COMMUNICATION
1. Principle of Clarity: The idea or message to be communicated should be clearly spelt
out. It should be worded in such a way that the receiver understands the same thing which
the sender wants to convey.
2. Principle of Attention: In order to make communication effective, the receiver’s
attention should be drawn towards message.
3. Principle of Feedback: The principle of feedback is very important to make the
communication effective.
4. Principle of Informality: Formal communication is generally used for transmitting
messages and other information.
5. Principle of Consistency: This principle states that communication should always be
consistent with the policies, plans, programs and objectives of the organization and not in
conflict with them.
6. Principle of Timeliness: This principle states that communication should be done at
proper time so that it helps in implementing plans.
7. Principle of Adequacy: The information communicated should be adequate and
complete in all respects. Inadequate information may delay action and create confusion.
8.