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    Course Code: 21PGDBA301 Course: R For Data Analytics

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    Jaan Mukherjee
    1. The respondent was administered a survey to assess consumer awareness and perceptions towards sustainable food packaging. The data collected contains demographic information and responses to questions regarding awareness, preferences, willingness to pay more for sustainable packaging, and perceptions measured on a Likert scale. 2. Exploratory data analysis was conducted including descriptive statistics and data visualization. Respondent demographics were represented using bar diagrams and mean perception scores between genders were compared using histograms. 3. Consumer perceptions were analyzed based on age, gender, and region. Frequency distributions and group summaries showed which groups were more willing to pay more and recommend sustainable packaging. Strategies were proposed to target these groups. 4. A cross-tabulation of gender and

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    Course Code: 21PGDBA301 Course: R For Data Analytics

    Uploaded by

    Jaan Mukherjee
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    1. The respondent was administered a survey to assess consumer awareness and perceptions towards sustainable food packaging. The data collected contains demographic information and responses to questions regarding awareness, preferences, willingness to pay more for sustainable packaging, and perceptions measured on a Likert scale. 2. Exploratory data analysis was conducted including descriptive statistics and data visualization. Respondent demographics were represented using bar diagrams and mean perception scores between genders were compared using histograms. 3. Consumer perceptions were analyzed based on age, gender, and region. Frequency distributions and group summaries showed which groups were more willing to pay more and recommend sustainable packaging. Strategies were proposed to target these groups. 4. A cross-tabulation of gender and

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    1. The respondent was administered a survey to assess consumer awareness and perceptions towards sustainable food packaging. The data collected contains demographic information and responses to questions regarding awareness, preferences, willingness to pay more for sustainable packaging, and perceptions measured on a Likert scale. 2. Exploratory data analysis was conducted including descriptive statistics and data visualization. Respondent demographics were represented using bar diagrams and mean perception scores between genders were compared using histograms. 3. Consumer perceptions were analyzed based on age, gender, and region. Frequency distributions and group summaries showed which groups were more willing to pay more and recommend sustainable packaging. Strategies were proposed to target these groups. 4. A cross-tabulation of gender and

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    30 views2 pages

    Course Code: 21PGDBA301 Course: R For Data Analytics

    Uploaded by

    Jaan Mukherjee
    1. The respondent was administered a survey to assess consumer awareness and perceptions towards sustainable food packaging. The data collected contains demographic information and responses to questions regarding awareness, preferences, willingness to pay more for sustainable packaging, and perceptions measured on a Likert scale. 2. Exploratory data analysis was conducted including descriptive statistics and data visualization. Respondent demographics were represented using bar diagrams and mean perception scores between genders were compared using histograms. 3. Consumer perceptions were analyzed based on age, gender, and region. Frequency distributions and group summaries showed which groups were more willing to pay more and recommend sustainable packaging. Strategies were proposed to target these groups. 4. A cross-tabulation of gender and

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    of 2

    VENUE : LAB REG.

    NO : 211001 SEAT NO : 101

    M. S. Ramaiah Institute of Management


    III Semester End-term Examination, December 2022
    PGDM-AICTE BATCH: 2021-23
    Course Code: 21PGDBA301 Course: R for Data Analytics
    Time: 2 hours Max. Marks: 50
    Instructions:
    1. Carry a fully charged laptop with fully functional and updated R Studio software.
    2. Answer both the Questions.
    3. Question 1 carries 10 marks; Question 2 carries 40 marks.
    4. Write detailed code for both the questions.
    5. Prepare Document 1- The input code, screenshots of data frame created, images of all the
    output tables, frequency distributions, dataframe summaries, graphs/charts etc. must be pasted
    into a word document.
    6. Prepare Document 2- The complete data summary, details of packages used to carry out
    analysis, detailed interpretations, inferences with relevant justifications must be handwritten in
    the answer booklet provided and scanned.
    7. Merge Documents 1 and 2 and create a single PDF file.
    8. Upload the single collated PDF file to DHI.
    9. Ensure the images are clear and legible.
    ____________________________________________________________________________________
    1. The following data represents the monthly sales of two-wheelers (in hundreds of units) in an outlet
    from January to November 2022: (10 Marks)
    Month Jan Feb Mar Apr May June July Aug Sep Oct Nov
    Number of two-
    60 85 100 50 68 35 78 120 130 140 145
    wheelers sold
    Create the Data frame for the above data. Obtain the descriptive metrics, represent the data using a line
    graph and report your findings.
    2. Ecopax is a company providing sustainable packaging solutions to healthcare and pharma sectors
    using biodegradable packaging materials. The Company is looking at expanding its solutions to other
    sectors, especially food packaging. Brands have been turning to sustainable packaging for many
    reasons, including CSR, reducing their carbon footprints, reducing waste and increasing sales. Market
    research company Global Web Index reports that 61% of U.S. and 56% of the UK consumers seek out
    products that are recyclable or that use sustainable materials when making day-to-day purchases. Eco-
    conscious consumers care about sustainable packaging because they are concerned about the
    environment, and they are willing to support companies that share this concern. As a Research
    Analyst at Ecopax you are required to undertake a study to assess the consumer awareness and
    perceptions towards sustainable packaging for food products. In this light, you administered a survey
    among 1000 respondents across several cities in the North and South India.
    The data collected provides the following details:
    1. Resp_ID: Respondent number
    2. Gender: Whether Male or Female
    3. Region: The respondent’s location- North or South
    4. Age: The respondent’s age category
    5. Education: The respondent’s education level
    6. Monthly_income: The respondent’s monthly income category (in Rs.)
    7. Awareness: The respondent has answered Yes/No depending on whether he/she is aware about
    sustainable packaging

    Note: Writing anything on the question paper will be considered as malpractice


    VENUE : LAB REG.NO : 211001 SEAT NO : 101
    8. Preference: The respondent has answered Yes/No indicating the preference towards products that
    use sustainable or ecofriendly packaging
    9. Willingness_to_paymore: The respondent has indicated Yes/No based-on respondent’s
    willingness to pay more for a product that uses ecofriendly packaging which is less harmful to
    environment and human health
    10. Amount: Average amount (in Rs.) that the respondent is willing to pay per product in excess for
    the ecofriendly packaging
    11. Reason: The respondent has stated the key factor driving them to buy sustainably packaged
    products
    A five-point likert scale was administered to assess the consumer perception towards sustainably
    packaged products where 1: Strongly disagree, 2: Disagree, 3: Neutral, 4: Agree, 5: Strongly
    agree. The 7 statements are given below.
    12. Perception1: I acknowledge products with images that are eco-friendly
    13. Perception2: Packaging made from eco-friendly material reduces product waste
    14. Perception3: I always read the printed information on the package before purchasing it
    15. Perception4: I will switch to different product if it uses eco-friendly package
    16. Perception5: Packaging made from eco-friendly material prevents overpacking
    17. Perception6: I purchase a green packaged product because its packaging is safe
    18. Perception7: The product with green packaging is more attractive
    19. Recommendation: Respondent’s inclination to refer to friends/relatives to buy products that have
    ecofriendly package-yes/no
    Prepare a summary report with detailed inferences:
    a) Describe the data structure and the type of variables. As part of data cleaning, if you
    handled/omitted any missing values, indicate the same in your report. Carry out exploratory data
    analysis for all the above variables with detailed inferences based on the descriptive metrics.
    (10 Marks)
    b) Represent the respondent demographics using bar diagrams. Compare the mean perception score
    among male and female respondents using histogram with density plots. Draw suitable inferences.
    Highlight in your report the R packages and functions used as part of this analysis.
    (10 Marks)
    c) Analyze the consumer perception with respect to sustainable packaging based on the following
    three dimensions (6 Marks)
    1) The age category- as classified below and above 40 years
    2) Gender
    3) Region
    Develop suitable descriptive measures, frequency distributions and group summaries to
    substantiate your analysis. Present a detailed analysis with comparative insights on which age
    group, gender, region is willing to pay more, indicates higher preference and recommends
    ecofriendly packaging. What will be your strategies to target them? (6 Marks)
    d) Generate a cross tabulation of gender and the key factor driving the consumers to buy sustainably
    packaged products. Summarize your findings. (8 Marks)

    Note: Writing anything on the question paper will be considered as malpractice

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