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ADOPTION OF ELECTRONIC PAYMENT IN CONVENIENCE STORES:

ITS EFFECT TO THE CUSTOMER SATISFACTION OF


SELECTED BARANGAY IN GENERAL SANTOS CITY

A Thesis

Presented to
The Faculty of the Business Department
PACIFIC SOUTHBAY COLLEGE, INC.
General Santos City

In Partial Fulfillment
of the Requirement for the Degree
BACHELOR OF SCIENCE IN ACCOUNTANCY

By

LAUREL, MELYBELLE G.
MORALES, MYKA C.
PANTUAN, KENNETH JEAN C.
REGALADO, ERICKA G.

January 2024
Chapter 1

THE PROBLEM

This chapter of the paper presents the problem and its setting. It

includes the background of the study, the statement of the problem,

significance of the study and scope and delimitation of the study.

Background of the Study

In turn, a payment system is made up of the rules, contracts, and

technological frameworks that let payments to take place and specify the

point at which a payment qualifies as settlement. Money, cheques, credit

and debit cards, electronic financial transfers, online banking, and so forth

are examples of payment systems. The effective operation of these

mechanisms is vital to developed economies. Payment systems encourage

the use of credit and thereby economic activity overall by providing debtors

with an affordable and reliable way to settle their debts. Conversely,

insecure and ineffective payment methods might impede the smooth

exchange of money between people and businesses (Hunchey et al., 2006).

The advancement of science and technology in the 21st century

makes people’s lives easier and more practical than the previous ones. One

of the most significant inventions of Internet is a product of modern science

and technology. E-payments are among the best instances of using the

internet for this. These days, financial services are widely available and start
with electronic payments. The term “e-payment” refers to any form of

electronic exchange payment, including credit cards, e-wallets, debit cards,

and various electronic payment options besides cash and cheques. MSMEs

make use of some types of electronic payment which utilize e-wallets and

online shop services. (Jakobsson & Yung, 1996).

Online payments are a type of electronic transfers between banks

that are made using a third-party payment interface. Online payment

systems are more practical, quick, effective, and cost-effective than

traditional payment methods. (Baike 2017). E-payments first appeared forty

years ago. With new technologies, it is still expanding. Every year,

thousands of new enterprises enter the online market thanks to advances

(Miva 2011).

We researchers are interested to know more about how convenience

stores adopt E-payment and how it affects their customer satisfaction in the

Selected Barangay in General Santos City.

The content of this paper was organized as follows. Chapter 2

discussed the Reviews of Related Literature; Chapter 3 described the

Research Methodology applied in the study; Chapter 4 presents and

discusses the empirical findings and Chapter 5 concludes the paper.


Statement of the Problem

This study was conducted to find out if there is a significant

relationship between the Adoption of Electronic Payment and Customer

satisfaction.

The aim of this research is to answer the following sub-problems

1. What is the profile of the convenience stores, in terms of:

1.1. Year of adoption; and

1.2. Estimated users per month?

2. What is the behavioral intention of convenience stores in

adopting E-payment, in terms of:

2.1. Performance expectancy;

2.2. Effort expectancy;

2.3. Social influence; and

2.4. Facilitating condition?

3. What is the level of customer satisfaction in using electronic

payment, in terms of:

3.1. Convenience;

3.2. Security;

3.3. Efficacy; and

3.4. Problem solving?

4. What is the significant relationship between Adoption of

electronic payments in convenience stores to the customer

satisfaction?
Significance of the Study

The finding of the study could be profitable to the following:

Customers. This study may help to know advantages and benefits,

including cost and time savings, decreased payment processing errors, and

reduced transaction cost of using e-payments.

Convenience Store. This study can help introduce a host of new

benefits and advantages of e-payments for businesses, giving them the

competitive advantage they need to stand out.

Employees. This study may help them to assist and encourage the

customer how to use e-payments.

Managers. This study may help to determine if the customer satisfy

in using e-payments.

Teachers. This research will aid them their discussions regarding

related lessons. It will be easier for them to tackle related topics about this

research.

Future Researchers. This research will be a useful reference for the

researchers who would plan to make any related study precisely the

standard underlying the Bachelor of Science in Accountancy program.

Scope and Delimitation

This study was conducted to know the Adoption of Electronic

payments in Convenience stores in Selected Barangay in General Santos

City, specifically: Barangay Calumpang, Tambler, Fatima, and Labangal.


The researchers’ primary objective is to know how adoption of electronic

payment affects Customer Satisfaction.

There are 40 Customers and 26 Convenience Stores in Selected

Barangays in General Santos City. However, out of 40 customers, only 30

customers responded and out of 26 convenience stores, only 14

convenience stores responded. The researchers employ Simple Random

Sampling in selecting the customers and Purposive Sampling in selecting

the Convenience Store.

Definition of Terms

To facilitate the understanding of this study, different terms are

defined herein;

E-payment. Conceptually, it is defined as an electronic value transfer of a

payment from the payer to the recipient through an electronic payment

mechanism. Operationally, electronic payment system is one of the most

important components of e-commerce and is regarded as its foundation, it

can be characterized as a payment service that makes use of integrated

circuit (IC) cards, cryptography, and telecommunication networks, (Raja et

al 2008).

Adoption. Conceptually, this refers to the use E-payment rather than of

cash upon paying something in a convenience store. Operationally,(Paunov

and Vickery 2006) found the applicability of the mobile payment system is
quite widespread due to the significant growth and increasing penetration

of mobile equipment compared to other telecommunications infrastructure.

Convenience Store. Conceptually, this refers to a small retail store that

carries a limited selection of basic items, as packaged foods and drugstore

items, and is open long hours for the convenience of shoppers.

Operationally, it usually charges a fee significantly higher prices than

regular grocery stores or supermarkets, because of convenience stores

order less inventory at a higher unit price from wholesalers. However,

convenience stores make up for this loss by extending operating hours,

serving more locations, and have shorter pay lines (Brown, A., 2011).

Customer. Conceptually, it refers to an individual that purchases a

commodity or service. Operationally, defined as an important source of

information for product development projects and their input is very

important to ensure product success (Alam, 2005; Cohen et al., 2002;

Griffin, 2005; Cooper, 2011).

Customer Satisfaction. Conceptually, this refers to a measure of how well

a company’s products, services, and overall customer experience meet

customer expectations. Operationally, as stated by (WTO 1985), mentioned

in (Wandaogou & Jalulah 2011), is a psychological idea that refers to the

happiness and joy that come from getting what one wants aspires to and

anticipates receiving a desirable goods or services


Cashless society. Conceptually, this refers to a condition of society where

the use of cash has been minimized, and people mostly use non-cash

payment instruments in conducting their transactions. Operationally, it is

defined as to people who conduct financial transactions using digital cards

or electronic devices, is a subset of the term financial technology revolution

(Balakrishnan & Shuib, 2021).

Social influence. Conceptually, it refers to the various ways in which

people modify their conduct in order to conform to the expectations of others

around them. Operationally, Social Influence have shown that our affection

for someone increases the likelihood that we will comply with their requests

(Cialdini & Trost 1998).

Performance Expectancy. Conceptually, the degree to which a person

believes that utilizing a system would enable them to improve their job

performance. Operationally, Performance expectancy is the degree to

which an individual believes that utilizing innovative technologies would

boost job performance as described by (Venkatesh et al. 2003)

Effort Expectancy. Conceptually, it is the degree of ease and usefulness

that users experience with a particular information system. Operationally,

Effort expectancy is equivalent to the concept of ease of use and what

current consumers think about easy-to-use technology (Jambulingam,

2013).
Facilitating Conditions. Conceptually, it is the degree to which a person

believes that the organizational and technological infrastructure is in place

to facilitate the use of a system. Operationally, Facilitating Conditions is an

education training on how to use new technology that company provides to

people when they want them to use this technology (Wong, K.T.; Teo, T.;

Goh, P., 2005)

Convenience. Conceptually, it is something about a situation or

characteristic that saves someone time or effort by making something

easier or more beneficial. Operationally, according to (Yale and Venkatesh

1986), convenience is defined as the time and effort consumers save when

making a purchase.

Security. Conceptually, is the state of being safe as well as the actions

done to keep oneself safe. Operationally, security is defined as offering

private security services to safeguard individuals, data, and property for

personal safety or public health (Craighead, 2003).

Efficacy. Conceptually, it is producing a desired or expected consequence.

Operationally, Efficacy can be defined as "the potential benefit of a

treatment when applied optimally”. (G. Andrews (1999))

Problem Solving. Conceptually, is about creating procedures that lessen

or eliminate impediments that stand in the way of your strategic objectives.

Operationally, Another definition of problem-solving is a cognitive process


aimed at achieving a goal for which person lack a primary understanding of

a solution method. (Mayer & Wittrock, 2006).


Chapter 2

REVIEW OF RELATED LITERATURE

This chapter provides an overview of previous research on the

adoption of E-payments. It consists of the factors influencing the consumers

intention to use E-payment and the other issues that address the study. The

presented information is collected from a wide range of reading and

understanding from the discussion.

Background Theories
Electronic Payment
Electronic payment systems have attracted a lot of interest from

researchers and information system designers during the past two decades

because of their utmost importance in contemporary electronic commerce.

Several various study vantage points have produced thorough and in-depth

opinions regarding the definition of e-payment. Dennis (2004), for instance,

defines an e-payment system as a type of financial commitment between

the customer and the supplier and facilitated by electronic communications.

In contrast, Briggs and Brooks (2011) see e-payment as a way for

businesses and people to communicate with one another through the usage

of banks and inter-switch houses, which facilitate the exchange of money

electronically.

From a different angle, Peter and Babatunde (2012) defined an e-

payment system as any type of online fund transfer. In a related manner,

Adeoti and Osotimehin (2012) claim that an electronic way of making


payments for products and services purchased online or at stores and

shopping centers. E-payments, according to Kaur and Pathak (2015), are

transfers of money through electronic means in a setting that supports

electronic commerce (Kaur and Pathak, 2015). Chen and colleagues (2018)

more recently defined E-payment as the electronic transfer of monies from

a payer to a payee through an e-payment platform that enables users to

view and control their financial transactions over an electronic network.

Performance Expectancy

According to the UTAUT2 model’s Performance Expectancy, people

think that utilizing technological systems will assist them in being highly

productive at work. The components of the performance expectation-

related models are helpful in the TAM2 model, which combines the

Technology Acceptance Model (TAM) with Motivation Model (MM), the

Theory of Planned Behavior (C-TAM-TPB), and the Model of Personal

Social Cognitive Theory (SCT), Innovation Diffusion Theory (IDT), and

Computer Utilization (MPCU), (HA & Nguyen, 2022)

According to Venkatesh et al. (2003), “performance expectancy”

refers to how much one expects that utilizing cutting-edge technologies will

boost job performance. In behavior models like the Technology Adoption

Model (TAM), the idea of “perceived usefulness” aligns with the

“performance expectancy.” According to other research, “performance


expectancy” refers to people’s belief that using the system will enhance their

performance (Min et al., 2008; Jambulingam, 2013).

Effort Expectancy

The old notion perceived ease of use is equivalent to the study

predictor effort expectancy. According to the findings of the study conducted

in 2018 by Faqih and Jaradat, perceived ease of use is a significant

predictor of mobile commerce uptake. Similarly, a study carried out in

Jordan revealed similar results, indicating that effort anticipation has a

positive correlation with consumers’ inclination to adopt mobile commerce.

However, recent studies on the desire to adopt various m-technologies have

not demonstrated a clear correlation between expected effort and intention

to use (Morosan & DeFranco, 2018; Oliveira et al., 2018).

As previously indicated, effort expectancy corresponds to the idea of

ease of use, or the degree to which users perceive technology to be user-

friendly (Jambulingam, 2019). Customers respond differently around the

world because to cultural variations in adoption behavior. For example, (Teo

and Noyes, 2018) conducted a behavioral intention research in Singapore.

This indicates how simple it is to combine work with the usage of

information systems or information technology products for Effort

Expectancy. The perceived ease of use and complexity constructs are

derived from TAM, MPCU, and IDT (HA & Nguyen, 2022)
Social Influence

Social influence is the extent to which a person believes that others

(e.g.,Kin and acquaintances) ought to employ a specific technology

(Venkatesh et al., 2012). Marketing for social influence effect and

reputation, e-money plans are viewed as a novel and captivating mode of

payment by a large number of customers. Insofar as it helps, merchants

might find it advantageous to take payments via an E-money program.

Generates interest in their products and services. Likewise, customers

might be drawn to these programs not just because the technology’s

uniqueness, but also by its reputation, marketing impact, and social

influence (Ha, 2022).

In terms of Social Influence, this refers to how much a person

believes that important persons are thinking they ought to employ the new

framework. The components of social influence are TRA, TAM2, TPB, C-

TAM-TPB, MPCU and IDT (Nguyen, 2022) According to (Irani et al. 2019),

and others, social influence is the extent to which someone will be

influenced to use a new system by the beliefs of others (family, friends,

peers, and so on), whether those beliefs are good or negative. The

significance of social influence in the adoption and implementation of

electronic payment was demonstrated by numerous research (Al-Busaidy,

2018; Al-Gahtani et al., 2019; Kim et al., 2019).


Facilitating Conditions

The degree to which people think that an organizational and

technological infrastructure is in place to support the system is referred to

as the “facilitating conditions” (Venkatesh et al., 2003). It has been observed

by numerous researchers (Chang et al., 2018; Chau and Hu, 2022) that

favorable conditions influence the application of innovation. Venkatesh et

al. (2003) discovered that when the construct of effort expectancy is used

in the same model, facilitating conditions alone—without the addition of any

moderator—do not significantly predict intention to use the system.

However, when it is moderated by age and experience, it has a strong effect

on older workers with increasing experience. (Al-Shafi’s, 2019) research

Adoption of e-payments was favorably connected with enabling conditions.

According to the definition of facilitating conditions, the degree to

which customers believe that

The technological and organizational infrastructure is in place to facilitate

system utilization. This demonstrates that the customers

Are conscious of the tools and resources at their disposal to carry out a

behavior (Venkatesh et al., 2018). E-money is accepted for technical issues

when users think that the organizational and technical infrastructure will

Encourage the adoption and practical application of e-money (Ha, 2022).


Customer Satisfaction

Customer satisfaction has grown into an increasingly important

measure for managerial quality assessment. A company's future profitability

is said best predicted by having high customer satisfaction ratings. When

compared to pre-purchase expectations, satisfaction can broadly define as

a post-purchase assessment of product quality. Many circumstances and

connections between products and services and customer satisfaction can

be found. Customer expectations significantly influence this highly

subjective evaluation. The customer's contact with the company as well as

the results for themselves play a part in their level of satisfaction. One who

"receives significant added value" to his or her bottom line, according to

some academics' definitions, is a satisfied client in the private sector. This

term might also be applicable to public services.

Individual expectations have a significant impact on how personally

subjective the concept of customer pleasure is. The basis for some

definitions is a conclusion that individual expectations for a service or

product are either confirmed or disproved by the customer's satisfaction or

discontent. Some experts advise businesses to "focus on a goal that's more

closely tied to consumer equity" rather than asking whether customers are

satisfied. Instead of asking whether customers are satisfied, they advise

businesses to find out how customers hold them accountable.

Customer satisfaction refers to how well a customer believes a

person, business, or organization has met their needs with a good or service
in the context in which they are aware of and/or using it. It is a socially

manufactured reaction to the interaction between a consumer, the product,

and the product provider/maker. Satisfaction is not innate in people or

products. The provider/maker can affect customer satisfaction to the extent

that they have control over the different relationship dimensions.

Convenience

Flexibility, speed, portability, and ease of use are only a few

examples of convenience (Hayashi, 2012). This becomes an important

motivation for using mobile payments some research for example, we

emphasize the importance of user-friendliness when introducing mobile

payments (e.g. Schierz et al., 2010; Kim et al., 2010). In general,

contactless payments give users a high degree of time and geographic

flexibility (Mallat, 2007; Zhou, 2013), eliminating the need for carry other

items, such as cash or credit cards, and reduce the average payment time

by 15-30 seconds (Hayashi, 2012). The limited functionality may be an

annoyance due to the small screen size of the gadget (Zhou, 2013). Setting

up the mobile payment application, which frequently requires several steps

like adding payment cards, entering PINs, or scanning one's fingertips, is

another potential difficulty. This approach could be challenging to apply for

people who are less tech-savvy, such the elderly (Hayashi, 2012).

Tiwari and Singh (2019) assessed and compared the elements

influencing consumer satisfaction with relation to cashless payment


systems with reference to BHIM and Paytm in India. The capacity of the

cashless payment system to transfer money is preferred, the survey found.

It appears to be quick, easy, and comfy to people. E-wallets enable users

to transact at any time, without being limited by odd hours or holidays.

Security

One definition of security is preventing internal and external fraud or

criminal use of information related to transactions and customers. People

may be reluctant to conduct business or make online payments out of

concern that their personal data may be compromised. Security is still one

of the most important and thoroughly studied topics in the field of payment

systems (Abrazhevich, 2004). Concerns concerning network security

indicate that the electronic payment protocol needs to be improved further

to boost confidence in the online payment system.

Azizi and Javidani (2010) claim that holding onto the notion that

security Concerns relate to the confidentiality of financial data, including

credit card numbers and passwords for online accounts. Online

transactions are secure if the data is transmitted securely and arrives at the

intended recipient without being intercepted, altered, or destroyed in transit

or storage.

Kurt and Hacioglu (2010) contend that consumers' perceptions of

brands online. Online retailers are expected to guarantee the security of any

sensitive data they hold as a matter of ethics. The literature that is currently
available acknowledges user security concerns and how they affect the

adoption of electronic payment systems (Kurnia and Benjamin, 2007).

Customers will think it is unsafe to use electronic payments. Additionally, it

may cause a loss of privacy and a feeling of unease regarding online

payments. All of these factors will make it such that clients do not intend to

use electronic payment methods for online transactions. The bank has

taken the step to need pin numbers for every transaction in order to prevent

this kind of issue.

Privacy, according to Cliquet et al. (2015), is the capacity to

independently monitor one's own data. This trait is important because it is

widely known. Privacy and security are two factors that influence the

adoption of e-wallets and are found to be more suggestive, according to the

study by (Soodan, et al., 2020). Lack of security and privacy is one of the

issues that prevents consumers from purchasing items unless these issues

are resolved (Milberg, Smith, & Bruke, 2000). Without a security feature,

using an e-wallet for payment, however, could lead to illegal access to

personal information and offer cybercriminals a profitable opportunity to

compromise the data (Kaur et al., 2018).

The e-wallet has gained popularity since transactions are

straightforward, but Marimuthu and Roseline (2020) note that there are still

other factors that must be taken into account. These include the general

populace's ignorance and lack of awareness as well as their anxiety about

making purchases due to security worries. Customers can have little


confidence in the information system's provider and decline to utilize any e-

payment services unless privacy and security concerns are addressed

(Gitau, et al., 2014). Since transactions are simple, the e-wallet has

become more popular, but Marimuthu and Roseline (2020) point out that

there are still other considerations that need to be made. These include the

general public's illiteracy and ignorance as well as their unease with making

purchases due to security concerns. Customers may lack confidence in the

company providing the information system and opt not to use any e-

payment services until privacy and security issues are resolved (Gitau et

al., 2014).

Efficacy

Payment techniques have evolved to meet the desire for improved

convenience; cashless payments did this demand from the viewpoints of

the consumer and the retailer (Ondrus and Pigneur, 2006). Efficacy is a

primary source of happiness that refers to proper technical performance and

involves instances that demonstrated how mobile payment easily operated,

processing the payments made without issue. Users were taken aback by

mobile payment options. Functionality has already been explored in the

context of quality and satisfaction Collier and Bienstock (2006) and

Parasuraman et al. (2005) discuss the context of electronic services

technologies for self-service (Meuter et al., 2000). It is significant to highlight

that contentment frequently when the technology is new, results from the
functional abilities (Meuter et al., 2000). As portable payments are still in the

early stages of development, and their capacity to carry out essential tasks

is satisfying. When mobile payments are more widely used in the future,

users as expectations rise, efficacy might not be sufficient to promote

contentment.

Problem-solving

An additional form of gratification derived from the episodes is

problem-solving, which instances where a client could utilize a mobile

payment instead of another type of payment instruments were unavailable

or broke down. Mobile transactions that are not made at a POS they don't

rely on outside technologies because they only need an Internet connection.

Card payments, for instance, demand a terminal at all times, which in the

event of failure the transaction is stopped. Mobile payments are a good

option to employ when other payment methods are unsuccessful because

of their high accessibility and flexibility. Carrying smartphones around all the

time. In an emergency, cash or a credit card can be used instead thanks to

the majority of owners. Similar to was discussed in the topic of how

technology might assist consumers in crucial situations the setting of STTs

(Meuter et al., 2000).


Empirical Studies

The review of related studies were significant; the international and

local studies that were compiled from several sources to provide information

that is more precise are shown below. It gave the researchers a deeper

comprehension and greater depth of perspective on this topic.

International Studies

As demonstrated by the study conducted by Francisco-Jose along

with others, in the absence of de facto standards, the market is extremely

complex due to the wide range of coexisting mobile payment technologies

and solutions. Mobile phone operators use the SIM card in the phone to

deliver mobile payment solutions, whereas handset manufacturers use

chips soldered on the phone motherboard and over-the-top providers use

cloud emulation. Wide ranges of mobile payment services are available to

users, each with a particular interface standard. Some of these services

differ in terms of the hardware required to use them (such as the type of

SIM card, phone motherboard, or cloud connectivity), while others vary in

terms of how to use them. (e.g., downloadable app from an app store or

extensible wallet application). Confusion among customers is brought on by

the variety of solutions. Users are also confused by a variety of user

interface standards: while some mobile payments require authentication

and authorization (e.g., by entering PIN codes, automatically downloading

tokens, or using body functions like fingerprints or even blood circulation


patterns), others do not make it clear what kind of functionality to anticipate.

(e.g., payment only or added-value features like loyalty cards and electronic

receipts). In light of this claim, numerous authors have discussed the user

interface restrictions on specific platforms include PayPal.

Additionally, numerous mobile payment options undergo significant

changes after being released on the market or are even completely

withdrawn. In summary, there are currently no de facto market-wide

standards for user interface, user interaction, security methods, distribution

routes, or functionality, and it is still unknown which solutions will prevail

over the long term. In order to adopt various market products, users must

incur learning costs. The value that customers anticipate from mobile

payments is significantly impacted by these learning costs.

Users are presented with a technology that is devoid of any de facto

standards as mobile payment solutions are introduced by a range of entities

employing vastly varied security methods, distribution channels, and

interfaces. The study argues that learning costs are a significant unexplored

factor in explaining adoption intentions for technologies lacking de facto

standards. The study’s judgment specifically shows the covert importance

of learning costs in understanding adoption intentions, which are mediated

by perceived functional value and enabling circumstances. These findings

are crucial for understanding the acceptance of other technologies that do

not yet have de facto standards as well as the uptake of mobile payments

(2020).
From the point of view of Fatonah and the rest, numerous monetary

hazards can arise when using the online payment system. Online payments'

unfavorable effects might happen for a variety of reasons. Since the internet

operates in a unique way, e-commerce-specific solutions cannot ensure the

validity and security of payments. We need an electronic payment (e-

payment) system that not only offers secure payment methods but also

includes features like online customer and seller authentication, evidence

of transactions that customers authorized to be made with both banks and

merchants, customer privacy, and transactional data security. Online

shopping can occasionally cause uncertainty and include dangers. Many

different e-commerce technologies have evolved throughout time. There

are still questions over the safety of their hard-earned money.

In terms of the scope, more research is required on how to build user

confidence in electronic payment systems, customer interest in using these

systems, the significance of security in these systems as it may affect user

confidence, and research on the potential growth of electronic payment

systems. The employment of alternative data collection techniques in future

research is strongly advised in order to improve and develop solutions to

unsolved challenges pertaining to a variety of topics, particularly those

referring to future electronic payments.

Halaweh (2017) analyzed consumer intentions to utilize payment-on-

receipt in e-commerce and discovered a growth in users over the past few

years. There hasn't been a lot of research done regarding the admission of
customers to the payment-for receipt model. Finding out what encourages

customers to pay after they receive their online goods was the goal of this

study. To assess the study hypotheses (Junadia, 2015), partially low

squares analysis was performed. (PLS). According to the research, the

payment mechanism's perceived trustworthiness, security, and privacy all

had a big impact on how widely it was used. Isa and others carried out

research on accepting e-payments on 2017. Researchers that looked into

why electronic payment systems have become more prevalent in

government concluded that a key contributing reason was the amount of

people queuing in public spaces. (Kelana et al., 2017).

For electronic payments to be successful in the end, development

and security of these methods are essential. The level of education in a

country plays an essential part in the diffusion of culture and the use of

electronic media. Internet users have little trust and faith in this technology

when it comes to disclosing their own personal information or protecting

their credit card information from being stolen and used by someone else.

(Ho et al., 2020). Unfortunately, the absence of such a culture would bring

about a variety of problems, the most important of which is a lack of

confidence in electronic payment. Since the development of the electronic

payment system, e-commerce transactions are now simpler, faster, more

secure, and less expensive. Contrarily, as more electronic payments are

made and fraud techniques are developed, there is an increase in the

amount of data—financial and otherwise—that can be utilized for illegal


reasons. (Ho et al., 2020). Some people prefer certain payment methods

over others, such as payment upon receipt because they are worried about

being scammed or stolen when using electronic cards, being unable to

access their purchases because they were stolen or lost, or receiving

damaged or missing goods because of delays on one side or both. Because

of all of this, it is essential that this pressing issue is investigated and talked

about in a range of settings on a national and worldwide level. (Hsieh et al.,

2013).

Meyll and colleagues looked into the relationship between using

credit cards and using mobile payment technologies in 2018. According to

a poll of more than 25,000 Jordanian families, those who use their

cellphones to make purchases are more inclined to display their credit

cards, and there is a definite link between new payment methods and an

increase in spending. To gain a sense of how customers feel about e-

commerce, the researchers interviewed 150 University of Jordan students.

They made their decisions based on the survey's findings. According to this

study, consumer behavior and privacy have a big impact on how trust in e-

commerce is perceived by customers. (Hsieh et al., 2013).

Asian Studies

Since the internet's ease of access and time available, smartphones

have experienced enormous growth in recent years. Many customers are

drawn to utilize e-payment methods thanks to mobile wallet providers like


Paytm, PayPal, Mobikwik, etc. with their payback programs, which helps

the businesses develop significantly. Digital wallets are facilitating the

transition of economies to a cashless world. Additionally, with more features

and functionalities, electronic and mobile wallets are essentially a digital

counterpart of actual currency in a physical wallet. E-wallets for payments

cut down on the expense of handling and storing currency for merchants.

To encourage payment for all cashless transactions, retailers on the internet

have given generous discounts and reward offers. More customers are

choosing payment methods other than Cash on Delivery thanks to online

platform shops; this helps businesses keep their customers. In order to

make payments, customers will return to the same website where their

personal information is saved. By doing so, the transaction process is sped

up, resulting in an easier experience when purchasing online. (Khan & Jain,

2018)

According to Zlatko Bezhovski's paper, "The Future of the Mobile

Payment as Electronic Payment System," with all the security and

convenience offered by mobile electronic payment methods, we could

anticipate continued growth of mobile payments globally, possibly even

surpassing payments made by credit and debit cards. Meanwhile, a number

of obstacles have been discovered to the acceptance of this payment

method, thus specific steps should be made to ensure this industry has a

bright future. According to this study, consumers are increasingly

embracing mobile payment options for both ordinary internet transactions


and in-person purchases. Consumers have grown accustomed to using

mobile payment systems due to the development of increasingly

sophisticated technology that supports, facilitates, and transparently

supports mobile transactions. The advancement of the growing market for

mobile payments could be facilitated by improving the compatibility with a

wide range of users, utilizing cutting-edge technology, establishing common

standards for different service providers, and resolving security and privacy

concerns. (Bezhovski, 2016)

Authors Karamjeet Kaur and Dr. Ashutosh Pathak noted in their

study, "E-Payment System on E-Commerce in India," that adopting e-

payment solutions or systems for various reasons offers protection against

theft of paper and e-money. A variety of other advantages were mentioned

in addition to cost savings, such as better customer service, increased

working capital, shorter operational cycle times, faster processing, and

more adherence to organizational norms and procedures. According to this

study, clients have a wider range of options with online e-payment. The

customer can receive exceptional service from the bank along with

personalized attention. E-payment systems have a variety of advantages,

including superior customer service, a wider audience, time-saving

customer loyalty, simple information access, 24-hour access, less

paperwork, the need for carrying cash, simple online applications, etc.

(Karamjeet Kaur, 2015).


The authors of the paper "A Study on Usage of PayTM," Abhijit M.

Tadse and Harmeet Singh Nannade, note that digital wallets are quickly

gaining popularity as a form of online payment. Additionally, mobile users

can now use their smartphones to conduct financial transactions or

payments by using applications that have been downloaded to the device.

According to the authors' survey, PayTm must make improvements to the

payment gateway because 70% of respondents experienced problems with

it. The service could be enhanced to meet the demands of the greatest

number of consumers since just 5% of people claim to have received

support every time they experienced a breakdown. Although PayTm is

doing well in terms of privacy right now, it needs to improve in other areas,

like transaction times, discounts and offers, and innovation. (ABHIJIT M.

TADSE, 2017).

The authors of the paper "A Study on the Perception of Customers

Towards E-Commerce and E-Payments in Local Survey" S. Kowsalya,

Mridula, and Swetha Krishnan. R is Sowmya. A. M. said that the online

payment system, which enables a client to make payment to the online

merchant or service provider, has a major role in determining how

trustworthy internet commerce is. Customers are growing more at ease

completing business transactions online, but they are still anxious about the

hazards involved in doing so, which will have a significant impact on how

quickly business will move to being conducted electronically. Consumers

are moving in greater numbers to e-commerce in order to pay bills


electronically, acquire goods and services online, and pay for information.

The writers claim that the term "e-payments" refers to the technology

advancement that allows us to conduct financial transactions online and

avoid obstacles and other problems. With e-Payments, people have more

flexibility when it comes to paying their taxes, licenses, fees, fines, and

purchases at odd times of day and anywhere they choose, 365 days a year.

Considering how quickly mobile technologies and the internet sector are

developing, the authors concluded that credit and debit cards will become

obsolete. (S. Kowsalya, 2017).

Local Studies

As stated in the study conducted by De Leon and colleague, “E-

payment systems in the Philippines mostly do not require a bank account

and can be easily accessible using mobile phones. Systems such as GCash

and PayMaya, make it easier for Filipinos to use digital payment platforms.

Eliminated the requirement of bank accounts, e-payment systems have a

strong potential in a low bank country like The Philippines. Previous studies

on e-payment mainly used the technology acceptance model (TAM) as a

framework. However, TAM has limited measures on consumer attitude. This

study is grounded on TAM and Theory of Reasoned Action to include a

more appropriate explanation of e-payment system adoption.”

Digital payment services may face difficulties becoming extensively

used in the Philippines, a nation where cash is still king. The population of
Filipinos is still small, even in terms of bank account ownership, as the

majority still favors the tangible nature of actual currency. Notwithstanding

the study conducted by De Leon and colleague finds that the same

approach can applied to a bigger sample size to get a more accurate

population estimation. It cannot infer that the model is ineffective for figuring

out the factors influencing the adoption of e-payment systems due to the

study's relatively small sample size. (De Leon, et. Al., 2020)

The adoption of digital payment has spread throughout business. In

reality, the acceptance of cashless transactions has become one of the

conventions in industrialized nations, which makes it simpler for

management to guarantee on-time payment collection. The deployment of

smart ID, according to the study's subsequent findings, may potentially

improve the educational environment by providing students with the

certainty that their tuition payments are made on time and by encouraging

them to prioritize their financial responsibilities. (Cendana, 2020)

The future use of smart cards has already spread throughout the

educational setting. In fact, a number of nations, including Singapore,

Malaysia, and Zimbabwe, have deployed smart technology in institutions

where cashless payment is used for transactions relating to education. Two

institutions in the Philippines—Lyceum University of the Philippines and De

La Salle University—have already adopted the smart card-based digital

payment system. Evidently, there are no documented success stories to

support its application. After careful consideration, it was discovered that


the introduction of smart card technology had not undergone a preliminary

examination to see whether students and the educational institution had

embraced it positively. However, neither a pre-study nor a post-study to

assess its value for both pupils and school administration were carried out.

As previously indicated, the study by Acopiado and colleagues

evaluated the elements influencing the adoption of digital payments by

businesses in the Philippines as a pivot strategy in company operations. A

sample of 433 people with at least a managerial role were surveyed online

between July 2020 and January 2021.

The acceptance of digital payment was made easier by the adoption

of digital transformation, a fundamental approach used by businesses to

create and capture value in the new normal. The need for businesses to

become more adaptable, agile, and open to the changing environment is

demonstrated by the transition from a traditional corporate model to a digital

one to prosper under pandemic conditions. Assistance and support for

comparatively younger businesses must be focused in order to achieve and

maintain recovery, since they are more likely to implement digital payments.

Programs for ongoing digital capacity development must be investigated in

order to serve vulnerable firms, particularly those with sole proprietors. To

regenerate businesses and industries, smaller companies with fewer

people, those lacking an ICT infrastructure, and those experiencing a

decline in commercial growth. Additionally, strategies for digital innovation

are required because these creation of digital infrastructures among


companies and businesses. These policies cover a variety of topics,

including the usage and acceptance of digital payment platforms and the

acceleration of this adoption because these are advantageous to

customers, retailers, and service providers.

E-payment evolved due to the prevalence of online shopping,

particularly among Generation Z. Accordingly, occurrences of online fraud

and frauds are on the rise. As a result, security needs to be prioritized in

order to make online payment trustworthy, as it is one of the biggest

obstacles to adoption that people experience. This study examines the

relationship between the e-payment adoption affecting factors and the

demographic makeup of Generation Z. The 337 students of the Polytechnic

University of the Philippines' College of Business Administration were

personally given a survey form to collect data. To ensure that each CBA

student had an equal chance of being chosen, simple random probability

sampling was used. Different attitudes about the adoption and usage of

technology have been linked to disparities in gender and educational

background. According to the study, perceived risk, perceived usefulness,

ease of use, and acceptance of e-payments are not significantly different

from one another, however the relationship between gender and trust, as

well as the relationship between course and trust, is significantly different.

As a result, it was discovered that Generation Z is still willing to use e-

payments in the near future. In order to reduce the risk of fraud, users must

only trust trustworthy websites. Services must also promote consumer


confidence in the service provider and create knowledge of how simple and

secure this kind of transaction is. (Nadzar, 2019)

When it comes to using different electronic payment (e-payment)

alternatives, the research aimed to examine employee preferences and

customer satisfaction among the Batangas Provincial Government

employees. It specifically aimed to present respondents' profiles, identify

respondents' opinions of e-payments' usability, security, and convenience,

and evaluate respondents' satisfaction with e-payments' utility,

dependability, and general customer support. Examine the possibility that

there is a significant difference in satisfaction and behavior when people are

categorized by profile factors. Develop an action plan that has the potential

to improve the e-payment preferences and satisfaction of the employees of

the Provincial Government of Batangas. According to the researcher's

accomplishments, it was determined that the respondents cited card use as

being convenient for all of their online transactions. Additionally, they

concurred that e-payments are useful for carrying out online transactions or

paying bills without forcing customers to leave the comfort of their homes

and protecting their families. The development of contactless payment

technology, which enables payments to be made without any direct or

indirect human touch, was sped up by the COVID-19 and the fear of

contamination. Based on the survey's findings, there is a strong correlation

between respondents' satisfaction with usefulness, dependability, and


customer service and their agreement with e-payments in terms of

convenience, ease of use, and security. (Lopez, 2021)

Research Gap Analysis


The Utilization and Perception of Customers Towards E-Commerce

and E-Payments was the main subject of all the aforementioned studies.

Some researchers may have concentrated just on E-payment users.

Meanwhile, (4) four distinct Barangays in General Santos City were chosen

by the researchers for this study. The researchers found that although there

were numerous convenience stores, no specific study had been done on

the Adoption of Electronic Payment in Convenience Stores and Its Effect on

Customer Satisfaction, given the fact that it was convenient for researchers.

Briggs and Brooks (2011) see e-payment as a way for businesses

and people to communicate with one another through the usage of banks

and inter-switch houses, which facilitate the exchange of money

electronically. Researchers anticipated that the subject of the study would

cover both the analytical and descriptive components and the attainments

of the study’s objectives.

Considering that the researchers focused their study on a subset of

Convenience Stores in General Santos City's four (4) distinct barangays—

Barangays Calumpang, Labangal, Fatima, and Tambler, the subject itself

was fairly intriguing and unique from other thesis studies. Several

techniques, processes, or statistical tools were utilized in this study's data


collection. In order to produce pertinent, accurate, and useful results, the

main research methodologies were descriptive statistics, which included

regression, frequency, percentage, mean, weighted mean, standard

deviation, and weighted average mean. It was therefore intended to stand

out from previous studies.

Conceptual Framework

Independent Variable Dependent Variable

Adoption of E-Payment in Customer Satisfaction


Convenience Stores
 Convenience
1. Performance  Security
expectancy  Efficacy
2. Effort expectancy  Problem-solving
3. Social Influence
4. Facilitating Conditions

Figure 1: The Conceptual Framework


Chapter 3

METHODOLOGY

This chapter shows the methods and techniques which are applied

to identify and critically evaluate a study's overall validity. This also presents

the process in collecting data from the respondents without any biases and

violating the rules.

Research Design

In collecting and analyzing convenience stores and customer data

for this study, a correlational research methodology was used. Studies that

investigates relationships between variables without the researcher

controlling or manipulating any of them, (Bhandari, 2023). This strategy was

selected because it guaranteed a complete account of the conditions and

minimized bias during the study process. (Kothari, 2008). This study aims

to look at the relationship between adoption of electronic payment in

convenience stores and customer satisfaction. In order to optimize the

collection of primary data even further, a survey was conducted as part of

the data collection approach for this project, which is a questionnaire

containing survey fields.

Research Locale

This study was conducted within General Santos City's four (4)

separate barangays, namely Barangays Calumpang, Labangal, Fatima,


and Tambler. The researchers' preferred location is where the locations of

convenience stores that accept electronic payments and customers who

use electronic payments are. The city of General Santos is situated at the

head of Sarangani Bay of the Celebes Sea along the southern shore of

Mindanao. According to the last census year 2020, it has a total population

of 697, 315 people. General Santos City is not a particularly large city, and

the areas that are covered for the distribution of questioners are the

locations of the convenience stores that accept electronic payments and the

users who can respond.

Figure 2. Location of Barangay Calumpang, Labangal, Tambler, and


Fatima in General Santos City.

Sampling Design

The researchers utilize a simple random sampling technique for

customers and a purposive sampling technique for selected convenience

stores in Barangay General Santos City. Simple random sampling is best

for this study since everyone in a population has an equal chance of being

selected into a sample, and as it produces a representative sample and a


practical means of collecting information and drawing conclusions about

populations. Data from convenience stores were also collected using

purposive sampling approaches, as this approach relies on the

characteristics that we need in the sample.

Respondents and Key Instruments

The study's two primary respondents are customers and owners,

managers or assistant managers of convenience stores that accept

electronic payments in a few specific barangays in General Santos City and

customers that are able to use electronic payments. As they were the ones

who were appropriate to give information relevant to this study. The

respondents will answer the survey questionnaire that the researchers

prepare by adopting and modifying questionnaires from the related studies.

NAME OF CONVENIENCE STORE BARANGAY


Dyzil Mart Calumpang
Keiri Mart Calumpang
Khehsed C.G Trading Calumpang
Klawee Convenience Store Calumpang
7 eleven Fatima
BCC Enterprise Fatima
Brigada Pharmacy Fatima
Fleur Pharmacy Fatima
Jessica Sari-sari store Fatima
JTE Dry Goods Trading Fatima
Lady M FamilyMart Fatima
Pharmassentials Fatima
Rojon Pharmacy Fatima
YenYen Grocery Fatima
Table 1. List of Convenience Store in Selected Barangay in G.S.C
Research Instruments

Yin (2011) states that research instrument is a tool for collecting the

data. In this study it has two primary respondents the customers and the

owners of convenience stores, both will be using a survey questionnaire in

collecting the data with dichotomous questions and scaling questions.

A questionnaire is an instrument in which respondents provide

written responses to question items that indicate their responses, Ary

(2010). The researchers will be using a dichotomous question – a question

that provides a pre-set response option for participants, Cresswell (2012).

A scaling question will also be use in collecting the data, these questions

are based on the principles of the four measurement scales – nominal,

ordinal, interval, and ratio, Bhat (2023). The survey questionnaires will be

in a form of a 5-point Likert Scale ranging from 5 – Strongly Agree, 4 –

Agree, 3 – Neutral, 2 – Disagree, 1 – Strongly Disagree. In a purpose of

gathering information relevant to the perception towards E-payment and the

level of customer satisfaction.

Data Gathering Problem

The researchers present a letter of approval to the Dean of Pacific

South Bay College to ask permission to conduct a study outside the school

premises. Before starting the data gathering procedure, the self-made

research tool will be subjected for validity and reliability tests to ensure that

the quality of data that will be gathered from the respondents is accurate.
The questionnaire was validated by a panel composed of experts. A

statistician and an English professor. The reliability test will be conducted

based on the results of the pilot study that will be held on the selected

Barangays in General Santos City, which are the Barangay Calumpang,

Fatima, Labangal and Tambler.

A letter was also sent to significant manager of each convenience store

asking permission to conduct the study and a letter was written to the city

mayor's office in General Santos City requesting a list of all registered

convenience stores in particular barangays. The letter includes the sample

questionnaire for the further assessment and will be subjected for approval

or modification of the study.

Before conducting the tool, the managers and respondents was guided

about the questionnaire that they will answer and was informed about the

purpose of the study. The researchers also emphasize that their identity and

privacy will be ensured and their answers to the questionnaire will be

confidential to others. Lastly, after the data has been collected, it was

statistically treated, analyzed and interpreted. The researcher formulated

conclusions and recommendations for this study. This made the study more

informative and useful for future researchers.

Data Analysis

The data was analyzed using frequency counting, percentage

distribution, and mean to determine SOP 1. Its goal is to simplify as much


as possible the process of transforming raw data into knowledge that can

be understood and assessed in light of the study's objectives. In SOP 2

and 3, weighted means were used to analyze the data collected to

determine "the behavioral intention to use Electronic payment" and "the

level of customer satisfaction using Electronic payment." The interpretation

was made using the following categories and descriptions: strongly

disagree level (1.00-1.49), disagree (1.50-2.49), agree level (2.50-3.49)

lastly, strongly agree level (3.50-4.00).

In SOP 4, the relationship between E payment and customer

satisfaction was measured. Spearman Rank was used to determine the

relationship between E-payment and customer satisfaction variables and it

was explicated through p-value. If the results of the calculated x² value is

greater than results of critical x² value, there is a relationship between the

variables. Also, indicates that the two variables have perfect correlation.

Furthermore, if the p-value is less than 0.05, it implies that the relationship

of the variables is statistically significant and if the p-value is above 0.05,

this means that the relationship between the variables is not statistically

significant.
SCALE RANGE INTERPRETATION MEANING

4.20-5.00 STRONGLY AGREE THIS INDICATOR DENOTES WHEN

THE RESPONDENT IS VERY

ENGAGE.

3.40-4.19 AGREE THIS INDICATOR DENOTES WHEN

THE RESPONDENT IS ENGAGE.

2.60-3.39 NEITHER AGREE OR THIS INDICATOR DENOTES WHEN

DISAGREE THE RESPONDENT IS NEITHER

ENGAGE NOR NOT ENGAGE.

1.80-2.59 DISAGREE THIS INDICATOR DENOTES WHEN

THE RESPONDENT IS NOT

ENGAGE.

1.00-1.79 STRONGLY THIS INDICATOR DENOTES WHEN

DISAGREE THE RESPONDENT IS NOT VERY

ENGAGE.

Table 2. Likert Scale


Statistical Treatment

The following statistical tools will be to use to interpret the data:

For problem statement 1, the researchers will use frequency and

percentage.

𝑓
%= × 100
𝑁
%= percent
f= frequency
N= number of cases

For problem statement 2 and 3, the researchers used weighted

average mean to determine the behavioral intention of convenience stores

in using Electronic payment and the level of Customer Satisfaction.

Spearman Rank was used to determine the relationship between the

independent variable and the dependent variable.


Regression was used to determine if there exist a significant

relationship between Adoption of E-Payment in Convenience Stores and

Level Customer Satisfaction.


Chapter 4

PRESENTATION, ANALYSIS AND INTERPRETATION OF DATA

This chapter presented the presentation, analysis and interpretation

of data. The study findings were the adoption of electronic payment in

convenience stores: its effect on customer satisfaction of selected

Barangay in General Santos City.

Analysis of Response rate

A total of forty-four (44) respondents, fourteen (14) respondents from

the convenience store in selected Barangay in General Santos City and

thirty (30) respondents from the customers were given questionnaires.

Convenience Store
Part 1: Questionnaire Response (General Information)

Category Frequency Percentage rate


2018 2 14%
2019 4 29%
2020 1 7%
2021 3 22%
2022 2 14%
2023 2 14%
Total 14 100%
Table 3. Year of Adoption
Year of adoption, four of the respondents (29%) have adopted

electronic payment in 2019. Three of the convenience stores (22%) adopted

electronic payment in 2021, two in 2018 as well as in 2022 and 2023 with a

14 percent rate, a total of 100% from 14 respondents.


Category Frequency Percentage
5 - 15 users 6 43%
16 - 25 users 4 29%
26 - 35 users 1 7%
36 - 40 users 2 14%
41 - Above 1 7%
Total 14 100%
Table 4. Estimated users (per month)
In terms of estimated users per month, 6 of the convenience stores

responded that they had 5 - 15 users with a percentage rate of forty-three

percent (43%). Four had 16 - 25 users (29%), two of the convenience stores

responded that they had 36 - 40 users (14%) and one had responded 26 -

35 users and 41 - above with a five-percentage rate (7%), for a total of 100%

from 14 respondents.
Part 2: Adoption of Electronic Payment in Convenience Stores

Table 5. Performance Expectancy

QUESTIONS MEAN INTERPRETATION

1. The store adopted E-payment to easily access 4.5 Strongly Agree


payment services.

2. The adoption of E-payment is in accordance with 4.5 Strongly Agree


all aspects of the store’s work and work style.

3. The store believes that adopting E-payment brings 4.5 Strongly Agree
about the expected effect in payment transactions.

4. By adopting E-payment, it will increase the store’s 4.14 Agree


comfort in the payment transactions.

5. By adopting E-payment, it allows the store to do 4.57 Strongly Agree


payment transactions faster.

WEIGHTED MEAN 4.44 Strongly Agree

Legend: 4.20 – 5.00 = Strongly Agree 1.80 – 2.59 = Disagree


3.40 – 4.19 = Agree 1.00 – 1.79 = Strongly Disagree
2.60 – 3.39 = Neutral

The respondents assessed “Strongly Agreed” on almost all

indicators particularly on the “By adopting E-payment, it allows the store to

do payment transactions faster” manifested on the high mean value of 4.57

and ranked 1st. While on the indicator in which the “By adopting E-payment,

it will increase the store’s comfort in the payment transactions” obtained the

lowest mean value of 4.14 interpreted as “agree” and ranked 5 th. The

computed overall weighted mean on the responses towards E-Wallet as


Digital payment was 4.44 with qualitative interpretation of “Strongly

Agreed”.

The study's results corroborate earlier research by Nguyen and Ha

(2022), which found that people think employing technological systems will

increase their productivity at work. Enhancements in processing speed and

decreased hardware costs are necessary for programs utilizing electronic

payment to become more efficient and scalable (Ha, 2022). As a result, the

degree to which customers believe using electronic payments will increase

their efficiency serves as the performance expectation for their behavioral

intention to use such payments.

Table 6. Effort Expectancy

QUESTIONS MEAN INTERPRETATION

1. The use of E-payment can help the store to speed 4.57 Strongly Agree
up payment transactions.

2. The use of E-payment can help the store make the 4 Agree
payment transaction more secure.

3. E-payment is practical, and it helps the store 4.43 Strongly Agree


increase efficiency in the payment transaction.

4. The use of E-payment makes it easier to find 4.21 Strongly Agree


payment information.

5. The use of E-payment significantly improves the 4.36 Strongly Agree


quality of the store’s payment transaction results.

OVERALL WEIGHTED MEAN 4.31 Strongly Agree

Legend: 4.20 – 5.00 = Strongly Agree 1.80 – 2.59 = Disagree


3.40 – 4.19 = Agree 1.00 – 1.79 = Strongly Disagree
2.60 – 3.39 = Neutral
The respondents assessed “Strongly Agreed” on almost all

indicators particularly on the “The use of E-payment can help the store to

speed up payment transactions” manifested on the high mean value of 4.57

and ranked 1st. While on the indicator in which the “The use of E-payment

can help the store make the payment transaction more secure” obtained the

lowest mean value of 4 interpreted as “agree” and ranked 5th. The computed

overall weighted mean on the responses towards Effort Expectancy was

4.31 with qualitative interpretation of “Strongly Agreed”.

Due to its short processing time, the effort expectation in using

electronic payments can help consumers speed up their transactions,

greatly improve the quality of their outcomes, and increase their security.

Using electronic payments increases transaction efficiency, helps

consumers always have complete payment information, and makes it

simple for them to find out payment information. Hence, Nguyen and Ha

(2022) assert that the dependable and legitimate actions aimed at

enhancing the utilization of E-money will enable consumers to attain greater

efficiency in Vietnam's payment services with minimal exertion.

The average response to the statement, "The use of electronic

payment makes it easy for consumer to find out payment information," was

strongly agree, with a mean score of 4.21. According to Ha and Nguyen's

study, in terms of effort and usability, ease of use is crucial for the adoption

of payment mechanisms and methods. This can be attributed to a variety of

factors, including convenience, ease of integration with other processes,


and the number of steps involved in the payment process. Several usability

improvements over current systems may influence the use of E-money.

Consequently, numerous providers endeavor to enhance and streamline

the user experience inside electronic payment systems (Ha, 2022).

Therefore, consumers' behavioral intention to use electronic payments is

expected to require a certain amount of effort, depending on how much they

believe using electronic payments will increase their efficiency.

Table 7. Social Influence

QUESTIONS MEAN INTERPRETATION

1. Customers who are familiar with our store think 4.43 Strongly Agree
that we should adopt E-payment as an option in
payment services.

2. The store adopted E-payment in the payment 4 Agree


services because our competitors use it.

3. Our customers support us adopting E-payment in 4.43 Strongly Agree


the payment services.

4. The trend helped me in adopting E-payment in the 4.5 Strongly Agree


payment services.

5. Many people advised us that we should use E- 4.43 Strongly Agree


payment in the payment services.

OVERALL WEIGHTED MEAN 4.36 Strongly Agree

Legend: 4.20 – 5.00 = Strongly Agree 1.80 – 2.59 = Disagree


3.40 – 4.19 = Agree 1.00 – 1.79 = Strongly Disagree
2.60 – 3.39 = Neutral

The respondents assessed “Strongly Agreed” on almost all

indicators particularly on the “The trend helped me in adopting E-payment


in the payment services” manifested on the high mean value of 4.5 and

ranked 1st. While on the indicator in which the “The store adopted E-

payment in the payment services because our competitors use it” obtained

the lowest mean value of 4 interpreted as “agree” and ranked 5th. The

computed overall weighted mean on the responses towards Social

Influence was 4.36 with qualitative interpretation of “Strongly Agreed”.

The overall mean was 4.36, it was interpreted as strongly agree. The

researcher were interested in determining the extent to which the store

perceives significant others as believing they should use the new system.

The researchers found that the trend helped the stores in adopting

electronic payment in the payment services with a mean of 4.5 and

interpreted as strongly agree.

According to Venkatesh et al. (2012), social influence refers to the

extent to which a person thinks others—such as relatives and friends—

should utilize a specific technology. Many customers consider e-money

schemes to be a novel and intriguing form of payment due to their social

influence, marketing impact, and good reputation. Insofar as it increases

demand for their products and services, merchants can find it advantageous

to take payments via an E-money program. Likewise, customers might be

drawn to these initiatives not just because of the technology's novelty but

also because of their reputation, social impact, and marketing advantages

(Ha, 2022). Accordingly, the degree to which customers believe other

people they regard as significant also think that the individual should use
electronic money, serves as a social effect on their behavioral desire to

utilize Electronic Money.

Table 8. Facilitating Conditions

QUESTIONS MEAN INTERPRETATION

1. The store has full control over the use of E- 4.5 Strongly Agree
payment in the payment transactions.

2. The adoption of E-payment in payment services 4.5 Strongly Agree


increases the store’s productivity.

3. The existence of evidence on each payment 4.43 Strongly Agree


transaction that is completed at the time of the
payment is clear proof of E-payment.

4. The store is certain that payment services 4.5 Strongly Agree


guarantee transaction conditions when the customer
uses E-payment in payment transactions.

5. The store is certain that the payment services are 4.36 Strongly Agree
safe when the customer uses E-payment in payment
transactions.

OVERALL WEIGHTED MEAN 4.46 Strongly Agree

Legend: 4.20 – 5.00 = Strongly Agree 1.80 – 2.59 = Disagree


3.40 – 4.19 = Agree 1.00 – 1.79 = Strongly Disagree
2.60 – 3.39 = Neutral

The respondents assessed “Strongly Agreed” on all indicators

particularly on “The store has full control over the use of E-payment in the

payment transactions” manifested on the high mean value of 4.5 and ranked

1st. While on the indicator “The store is certain that the payment services

are safe when the customer uses E-payment in payment transactions”

which obtained the lowest mean value of 4.36 and ranked 5th. The
computed overall weighted mean on the responses towards Facilitating

Conditions was 4.46 with qualitative interpretation of “Strongly Agreed”.

Consumer perception of the organizational and technological

infrastructure's support for system use is known as the "facilitating

conditions" factor. This demonstrates that customers are aware of the tools

and assistance that are accessible to carry out a behavior (Venkatesh et

al., 2012). Regarding technological issues, customers embrace e-money

when they think that the organizational and technical framework will allow

for e-money's convenient use and adaptability (Ha, 2022). Thus, the

organization's level of technological preparedness or technical support for

the usage of E-money is one of the helping conditions for customers'

behavioral intention to use E-money.


Part 1: Questionnaire Response – Customer (General Information)

Category Frequency Percentage rate


18-23 years old 23 77%
24-30 years old 6 20%
31-36 years old 1 3%
37 years old & above 0 0%
Total 30 100%
Table 9. Age of the respondents

Out of 30 customers, 23 of them are ages 18 – 23 years old with a

seventy-seven percent rate. Six are ages 24 – 30 years old with 20% rate

and one ages 31 – 36 years old, a total of 100%.

Category Frequency Percentage


Lower Secondary Education 0 0%
(Junior High School)
Higher Secondary Education 7 23%
(Senior High School)
Undergraduate 23 77%
(Bachelor's degree)
Total 30 100%
Table 10. Education level

In terms of education level, twenty-three of the respondents are

undergraduate with a percentage rate of seventy-seven percent (77%).

Seven are senior high school graduates, for a total of 100% from 30

respondents.
Category Frequency Percentage
0 - 6 mos. 7 23%
6 mos. - 1 yr. 3 10%
1 yr.- 2 yrs. 9 30%
2 yrs. & above 11 37%
Total 30 100%
Table 11. Experience in using E-payment

With a percentage rate of thirty-seven percent (37%), 11 of the

respondents have been using electronic payment 2 years and above. Nine

of the customers responded that they have been using electronic payment

1 year to 2 years; seven customers responded 0 to 6 months, and three

have been using electronic payment 6 months to 1 year with a 10% rate, for

a total of 100% from 30 respondents.


Level of Customer Satisfaction

Table 12. Convenience

QUESTIONS MEAN INTERPRETATION

1. E-payment services make transferring 4.33 Strongly Agree


transactions easier and are uncomplicated to
understand.

2. E-payment services allow me to have ease of 4.47 Strongly Agree


conducting financial transactions by carrying less
cash.

3. E-payment services allow me to make easy 4.37 Strongly Agree


purchases.

4. The speed when it comes to E-payment services 4.07 Agree


is faster compared to a traditional payment system.

5. E-payment services facilitate payment of bills 4.33 Strongly Agree


anytime and anywhere as it is accepted at different
stores.

OVERALL WEIGHTED MEAN 4.31 Strongly Agree

Legend: 4.20 – 5.00 = Strongly Agree 1.80 – 2.59 = Disagree


3.40 – 4.19 = Agree 1.00 – 1.79 = Strongly Disagree
2.60 – 3.39 = Neutral

The customer respondents assessed “Strongly Agreed” on almost all

indicators particularly on the “E-payment services allow me to have ease of

conducting financial transactions by carrying less cash” manifested on the

high mean value of 4.47 and ranked 1st. While on the indicator in which “The

speed when it comes to E-payment services is faster compared to a

traditional payment system” obtained the lowest mean value of 4.07

interpreted as “agree” and ranked 5th. The computed overall weighted


mean on the responses towards Convenience was 4.31 with qualitative

interpretation of “Strongly Agreed”.

Since consumers no longer need to visit actual bank locations to

conduct financial transactions, mobile banking has become more

convenient than traditional banking. In terms of convenience, time, and cost

savings, using digital banking for payments can be quite advantageous for

customers. By using a mobile phone, consumers may do all banking tasks

without wasting their precious time by visiting actual bank locations.

Benefits related to shopping, usage, and psychological aspects all have a

big impact on customers' favorable attitudes on mobile banking (Sultana,

2021).

Customers find online banking and other mobile applications

convenient thanks to advancements in technology and internet

accessibility. Customers can now do transactions more conveniently,

whenever and wherever they choose. Additionally, it aids in the battle

against terrorism, reduces cash-related robberies, stops the use of

counterfeit money, and boosts national economies. People prefer mobile

banking because it aids in the battle against corruption, criminal activity, and

other issues. Additionally, it will lower the cost of managing currencies,

monitor transactions, detect tax evasion and other fraud, improve financial

inclusion, and link the parallel economy with the mainstream.


Table 13. Security

QUESTIONS MEAN INTERPRETATION

1. E-payment guarantees the safety of my 3.7 Agree


transactions against unauthorized purchases or
financial risk associated with identity theft.

2. E-payment has high security because they use 3.93 Agree


high-end encryption technologies.

3. E-payment services have lower risk because it is 3.8 Agree


processed by secure gateways.

4. E-payment services have MPIN requirement 4.43 Strongly Agree


before making any transactions for secure
purchases.

5. E-payment guarantees the safety of my 4.2 Strongly Agree


transactions against financial risk associated with
identity theft.

OVERALL WEIGHTED MEAN 4.01 Agree

Legend: 4.20 – 5.00 = Strongly Agree 1.80 – 2.59 = Disagree


3.40 – 4.19 = Agree 1.00 – 1.79 = Strongly Disagree
2.60 – 3.39 = Neutral

The customer respondents assessed “Strongly Agreed” on two (2)

statements particularly on “E-payment services have MPIN requirement

before making any transactions for secure purchases” manifested on the

high mean value of 4.43 and ranked 1st. While on the indicator in which the

“E-payment guarantees the safety of my transactions against unauthorized

purchases or financial risk associated with identity theft” which obtained the

lowest mean value of 3.7 interpreted as “agree” and ranked 5 th. The

computed overall weighted mean on the responses towards Security was

4.01 with qualitative interpretation of “Agreed”.


Security concerns are one of the main challenges, since customers

worry that their private information can be compromised. Therefore, it is

imperative that digital payment providers comprehend consumer

expectations for trust and either meet or surpass them. In addition to

resolving privacy and security issues, this entails protecting the backup plan

in case the phone is misplaced or stolen (Ravish, 2019).

Table 14. Efficacy

QUESTIONS MEAN INTERPRETATION

1. With E-payment services, I can easily make 4.4 Strongly Agree


transactions with just a few clicks of buttons.

2. E-payment services can review my payment 4.47 Strongly Agree


statements and recent transaction history in real time.

3. E-payment services often have incentives that can 4.03 Agree


save me money.

4. E-payment provides relief to users because it is 4.33 Strongly Agree


managed automatically.

5. E-payment can be used to make instant payments. 4.5 Strongly Agree

OVERALL WEIGHTED MEAN 4.35 Strongly Agree

Legend: 4.20 – 5.00 = Strongly Agree 1.80 – 2.59 = Disagree


3.40 – 4.19 = Agree 1.00 – 1.79 = Strongly Disagree
2.60 – 3.39 = Neutral

The customer respondents assessed “Strongly Agreed” on almost all

indicators particularly on the “E-payment can be used to make instant

payments” manifested on the high mean value of 4.5 and ranked 1 st. While

on the indicator in which the “E-payment services often have incentives that
can save me money” which obtained the lowest mean value of 4.03

interpreted as “agree” and ranked 5th. The computed overall weighted mean

on the responses towards Efficacy was 4.35 with qualitative interpretation

of “Strongly Agreed”.

The findings explicitly show the broad consensus that e-wallets are

highly helpful for quick bill payments, including bank transfers, electricity

and phone bills, and other bills. Prior to the invention of smart devices,

maintaining track of personal expenditure required a laborious process of

manually documenting transactions on paper and preserving the actual

data for later use. The financial services industry's need is evolving quickly.

To draw in and keep both new and current consumers, banks must take an

inventive approach to running their operations. This resulted in the release

of e-wallets. The original intent behind the introduction of e-wallets was for

mobile recharges. However, in the modern era, they have grown incredibly

sophisticated and provide a variety of services that nearly encompass all

financial transaction-related needs (Sarjun, 2021). Commercially available

electronic wallets in various forms—pocket, handheld, palm-sized, etc.—

are highly helpful for regular internet buyers. They provide a portable, easy-

to-use, and safe tool for internet purchasing. E-wallets function similarly to

physical wallets in that they store data in cards such as usernames,

passwords, and URLs. They can also be customized with icons, colors, and,

on certain platforms, images (Nandhini, 2019). According to Zhao (2019),

there is a growing trend of its usage in online transactions and a


transformation of money transfer techniques. Despite concerns about

rampant fraud, insufficient security, cultural opposition, and subpar

operational infrastructure and management, the use of electronic wallets is

growing among consumers. Many consumers worldwide now prefer

cashless purchases, even when they go on their regular mall shopping

sprees, thanks to the development of new technologies. The effectiveness

and ease of e-wallet services are also praised by users (Roozbahani, 2015).

A research conducted by Rathore (2016), consumers found online shopping

extremely convenient when they could make digital payments using e-

wallets and avoid having to travel far from home.

Table 15. Problem solving

QUESTIONS MEAN INTERPRETATION

1. E-payment services allow me to transfer funds 4.5 Strongly Agree


when money transfer centers are closed.

2. E-payment services can make transactions online 4.6 Strongly Agree


without going to a payment center.

3. E-payment services offer hassle-free transactions. 4.6 Strongly Agree

4. E-payment services help me alleviate pandemic- 4.37 Strongly Agree


related health worries.

5. E-payment has numerous partners so people can 4.57 Strongly Agree


easily connect to online banking.

OVERALL WEIGHTED MEAN 4.53 Strongly Agree

Legend: 4.20 – 5.00 = Strongly Agree 1.80 – 2.59 = Disagree


3.40 – 4.19 = Agree 1.00 – 1.79 = Strongly Disagree
2.60 – 3.39 = Neutral
The respondents assessed “Strongly Agreed” on all indicators

particularly on “E-payment services can make transactions online without

going to a payment center and E-payment services offer hassle-free

transactions” manifested on the high mean value of 4.6 and ranked 1 st.

While on the indicator “E-payment services allow me to transfer funds when

money transfer centers are closed” which obtained the lowest mean value

of 4.5 and ranked 5th. The computed overall weighted mean on the

responses towards Problem-solving was 4.53 with qualitative interpretation

of “Strongly Agreed”.

As digital payments become more popular, consumers have more

options for making both online and offline payments. Digital payments

include payments for goods and services made over the internet, peer-to-

peer transfers between private users, and mobile payments at point-of-sale

(PoS) via smartphone applications (apps) (Shira & Associates, 2017). The

majority of clients now conduct their transactions using an electronic

payment system. According to Sarayanamma (2018), the adoption of digital

payments is significantly and favorably impacted by customer opinion of

these methods. The general public's perception of digital payments is

modest. Customer perception influences the rate of acceptance of digital

payments in a favorable and significant way. An important factor in the

acceptance of digital payments is customer perception, which includes

superiority, efficiency, safety and security, convenience, cost and time

savings, ease of use, ease of privacy protection, and user friendliness. In


accordance with Gokilavani (2018), digital payment service providers must

exercise caution to prevent excessive postponements in payment

processing. Two indicators that indicate the development of cashless

payments are the ease of use of cashless transactions and the incentive

structure (Podile, 2017). Customers' acceptance of digital payments is

found to be influenced by a number of factors, including simplicity of use,

social considerations, and brand perception. In comparison to traditional

ways, digital payment offers advantages to individuals for product

purchases, enhances decision-making quality, and facilitates product

purchases (Narayanamma, 2018). Although more and more individuals are

becoming accustomed to paying with cashless transactions, many are

being prevented from using the new system by certain unfavorable beliefs.

A study by Rajesh (2017), some of the negative perceptions include

inadequate network coverage, low merchant willingness, high transaction

fees, low user technological expertise, obsolete point-of-sale (POS)

equipment, delayed compensation in the event that a transaction fails, and

financial limitations.
Relationship between variables

CS C
4.00 3.70
4.00 3.80
4.14 3.93
4.21 4.03
4.36 4.07 CS C
4.36 4.20
4.43 4.33 CS 1
4.43 4.33
4.43 4.33 C 0.974784 1
4.43 4.37
4.43 4.37
4.50 4.40
4.50 4.43
4.50 4.47
4.50 4.47
4.50 4.50
4.50 4.50
4.50 4.57
4.57 4.60
4.57 4.60

Table 16. Spearman Rank Correlation

The results of correlation analysis indicates that there was a strong

positive linear relationship between the independent and dependent

variables. Based from the table 16, it entailed that the two variables has

connection with each other.


SUMMARY OUTPUT

Regression Statistics

Multiple R
0.974784281
R Square
0.950204394
Adjusted R Square
0.947437971
Standard Error
0.060123142
Observations
20
Table 17. Summary Output

The provided regression statistics suggest that the model's

independent variables and dependent variable has a high level of

explanatory power. As shown by the multiple R value of 0.950204394. This

indicates that there is a strong positive linear correlation between the

variables. The dependent variable's variance is explained by the model to

some extent, according to the dependent variable's R-squared value of

0.950204394. This indicates that approximately 95% of the variability in the

dependent variable is explained by the independent variable(s) in the

model. The number of independent variables in the model is taken into

account in a modified version of R-squared, which has an adjusted R-

squared value of 0.947437971. It accounts for the possibility that including

more independent variables in the model might cause the R-squared value

to increase, making it a more conservative estimate of the variance

explained by the model. In this instance, the model appears to explain

around 9.5% of the variation in the dependent variable, according to the

modified R-squared.
The model's predictions' variability is quantified by their 0.060123142

standard error. It indicates the typical variation between the expected and

actual values. The accuracy of the model's predictions is shown by a lower

standard error. Twenty observations make up the population. Due to the

small number of participants, it is possible that this result may not accurately

reflect the general population. When evaluating the findings of the

regression analysis, the sample size must be taken into account. Therefore,

based on the data collected, it appears that the model has a high correlation

with the dependent variable and accounts for around 95% of its variance

supported by a high R-square and a low standard error of the estimate. The

adjusted R-square accounts for the number of predictors, providing a more

reliable assessment of the model's fit. When evaluating the regression

analysis's findings, it would be crucial to take these considerations into

account.
ANOVA
df SS MS F Significance F
Regression 1 1.241600408 1.241600408 343.4776751 3.57235E-13
Residual 18 0.065066259 0.003614792
Total 19 1.306666667

Standard Lower Upper


Coefficients Error t Stat P-value Lower 95% Upper 95% 95.0% 95.0%
- - 5.14923E- - - -
Intercept 2.263761468 0.354418354 6.387258007 06 3.008366799 1.519156137 3.008366799 -1.51916
3.57235E-
CS 1.494189602 0.080622536 18.53315071 13 1.32480794 1.663571264 1.32480794 1.663571

Table 18. ANOVA Table

The table above provides insights into the variance within and

between groups in the regression model. The low p-value for the F-statistic

3.57235E-13 in the regression section suggests that at least one predictor

variable significantly contributes to the variance in the dependent variable.

The residual section indicates the unexplained variance within the model.

The F-statistic 343.4776751 is highly significant, supporting the overall

significance of the regression model. The low residual mean square

suggests a good fit, reinforcing the reliability of the model.

The results provided shows that the P-value of the dependent

variable 5.14923E-13 shows as very low and the P-value of the independent

variable 3.57235E-13 is also extremely low. This indicates that the low p-

values suggest that both variables are statistically significant in predicting

the dependent variable. The coefficients give the estimated impact of each

predictors, and the t-statistics indicate how many standard deviations each

coefficient is from zero


Chapter 5

SUMMARY, CONCLUSIONS AND RECOMMENDATIONS

This chapter provides a summary of the research presents the conclusion

drawn based on the findings of the study and offers recommendations for

teaching learning improvement and further studies.

Summary of the Findings

1. The findings showed that in demographic profile of convenience

stores, majority of the respondents started adopting electronic

payment on year 2019 with a corresponding percentage rate of 29%.

Six out of fourteen respondents responded that they have 5-15 users

per month with a percentage rate of 43%.

2. The findings showed that in the demographic profile of customers,

most of the respondents were 18-23 years old with a corresponding

percentage rate of 77%. Twenty-three out of thirty respondents

responded as an Undergraduate of a bachelor's degree with a

percentage rate of 77%. In terms of experience in using electronic

payment, eleven (37%) of the respondents have been using

electronic payment for 2 years and above.

3. The researchers found out that among the four indicators in the

behavioral intention of convenience stores to adopt E-payment,

Facilitating Conditions had the highest weighted mean of 4.46, which

interpreted as, strongly agree. The store has full control over the use
of E-payment in the payment transactions, The adoption of E-

payment in payment services increases the store’s productivity, and

the store is certain that payment services guarantee transaction

conditions when the customer uses E-payment in payment

transactions, has the most responses with a mean of 4.50 interpreted

as strongly agree. The lowest mean was the statement The store is

certain that the payment services are safe when the customer uses

E-payment in payment transactions with a mean of 4.36 strongly

agree. According to the result, Performance Expectancy was the

second with the highest weighted mean of 4.44 interpreted as

strongly agree, the respondents supported the statement: By

adopting E-payment, it allows the store to do payment transactions

faster, having a mean of 4.57 interpreted as strongly agree. The

lowest mean was 4.14 interpreted as agree on the statement; By

adopting E-payment, it will increase the store’s comfort in the

payment transactions. The result shows a point five difference in

weighted mean in Social Influence and Effort Expectancy with a 4.36

and 4.31, respectively, interpreted as strongly agree. Most of the

responses of the respondents strongly agreed by statements; The

trend helped me in adopting E-payment in the payment services, and

the use of E-payment can help the store to speed up payment

transactions with a mean of 4.5 and 4.57, respectively. Meanwhile,

the statements; The store adopted E-payment in the payment


services because our competitors use it, and the use of E-payment

can help the store make the payment transaction more secure had

the lowest mean of 4 interpreted as agree.

4. According to the result of the level of customer satisfaction in using

electronic payment, among the four indicators Problem Solving had

the highest weighted mean of 4.53 which interpreted as strongly

agree. With 4.6 mean, respondents strongly agreed to the following

statement, E-payment services can make transactions online without

going to a payment center and E-payment services offer hassle-free

transactions. The statement E-payment services help me alleviate

pandemic-related health worries had the lowest mean of 4.37

interpreted as strongly agree. Based on the result, Efficacy and

Convenience ranked second and third with a weighted mean of 4.35

and 4.31, respectively, interpreted as strongly agree. Most of the

respondents strongly agreed with a mean 4.5 and 4.47 that E-

payment can be used to make instant payments and E-payment

services allow me to have ease of conducting financial transactions

by carrying less cash. While respondents only agreed with a 4.03

and 4.07 mean to the E-payment services often have incentives that

can save me money and The speed when it comes to E-payment

services is faster compared to a traditional payment system. Among

the four indicators, Security ranked fourth with a 4.01 mean

interpreted as agree. However, most of the respondents strongly


agreed that E-payment services have MPIN requirement before

making any transactions for secure purchases with a mean of 4.43.

E-payment guarantees the safety of my transactions against

unauthorized purchases or financial risk associated with identity

theft, had the lowest mean of 3.7 interpreted as agree.

Conclusions

Based on the findings the following conclusions were made:

1. Most of the respondents in Convenience Stores started adopting

electronic payment in the year 2019 and had 5-15 users per month.

2. Most of the customers were 18-23 years old and are undergraduates

of a bachelor’s degree with 2 years and above experience in using

electronic payment.

3. Facilitating conditions ranked first among the indicators of the

behavioral intention of convenience stores in adopting electronic

payment. Second on the list is the performance expectancy and with

a point five difference social influence and effort expectancy ranked

third and fourth, respectively.

4. Problem solving ranked first among the four indicators of the level of

customer satisfaction in using electronic payment. With a point four

difference Efficacy and Convenience ranked second and third,

respectively. Last on the list is security.


Recommendations

After a thorough analysis of the data, the following recommendations

were made:

1. Convenience store owners, managers, and employees in charge

must better integrate electronic payment systems with the current

financial and telecommunications infrastructures if they hope to see

a bright future for their establishments. Improving Interoperability a

diverse user base, the application of cutting-edge technology, and

the creation of common standards for several service providers, and

resolving security and privacy concerns could aid in expediting the

use of electronic payment methods and propel the expanding mobile

payment sector.

2. Electronic payment service providers should implement the proper

security and privacy governance programs like biometric

authentication and radio bar-codes should be used in order to boost

security and improve the efficacy of electronic payment systems.

3. Convenience stores that uses electronic payment platforms may

carry out feasibility analyses to ensure that their clients are

completely satisfied and have the convenience they desire.

4. To improve the customer accessibility, convenience stores may

choose to broaden and step up their advertising on electronic

payment methods.
5. Given the current prevalence of online fraud and hacking, the digital

payment platform may be able to maintain a high level of security to

provide protection against deception and fraud.

6. To engage in the same research that is more in-depth and thorough

in order to corroborate the study's findings.


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