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Sample Question Paper BAJMC

The document is a preview of a question paper for the subject Mass Communication Model and Theory. It contains 20 multiple choice questions and 4 descriptive questions across 3 sections. The questions cover topics like definitions of communication, normative theories of mass media, feedback, hypodermic needle theories, roles of traditional media like television and radio, and concepts like digitization, functions of mass communication, development communication theories, and elements of oral communication.

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Lokesh Siva
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836 views12 pages

Sample Question Paper BAJMC

The document is a preview of a question paper for the subject Mass Communication Model and Theory. It contains 20 multiple choice questions and 4 descriptive questions across 3 sections. The questions cover topics like definitions of communication, normative theories of mass media, feedback, hypodermic needle theories, roles of traditional media like television and radio, and concepts like digitization, functions of mass communication, development communication theories, and elements of oral communication.

Uploaded by

Lokesh Siva
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Preview of Question Paperset – BJMC205 - PAPERSET I

BJMC 205 (PAPERSET I)


Mass Communication Model and Theory
Mapped Subjects:

[Max Marks: 70]

Note: Attempt Questions from all sections as directed.

Section A - Attempt any Two questions out of Four. Each question carries 7.50 marks. [15
Marks]

Question No: 1

Define communication. Do you think that communication plays a role in the socio-
economic development of country?

Question No: 2

What is normative theory of Mass communication? Discuss one of the popular normative
theories. Compare it with the Functional Theory of Mass Media.

Question No: 3

What is feedback? Does feedback help make the communication process successful?
Discuss with examples

Question No: 4

Briefly explain Hypodermic Needle theories


Section B - Compulsory Questions. Each question carries 7.50 marks. [15 Marks]

Paragraph No: 1

Traditional Media and Mass Communication


Communication is the key to human development. For the development process people’s
participation is the key element to the progress. Communication is the essential to the
development task in many ways. For example, it permits proposers, when classifying and
framing development programs and to check with people in command to take into account their
requirements, attitudes and traditional information. Only with the process of communication
the project recipients will become the major performers to make development programs
successful and for this purpose Traditional media is a very important and operative component
in the way of communication for the development process. Traditional media procedures are
portion of the means of life of a community and deliver satisfactory means of fetching
development issues on its own terms into the community. Media is known as the source of
entertainment but with the quotient of entertainment it can be a revolutionary giant in the
society. In the society media can highlight the different issues of the society and can expose
the corruption and made people realize about the certain things and led them to the way of
development.

Traditional media like television, newspaper is playing a vital role in the society. The
attainment of agricultural development programs in many developing countries mostly depends
on the nature and the magnitude of use of mass media in deployment of people for the progress
in the society. Developers in emerging countries recognize that the expansion of agriculture
could be accelerated with the active use of mass media in the society. Radio, Television has
been much-admired to be the most operative media for disseminating the methodical
knowledge to the masses. In a country like Pakistan and India, where the literacy level is very
low-slung, in those countries the choice of communication media is of dynamic status. In this
esteem the television and radio are the important mediums for those who cannot read, as these
mediums transfer the contemporary agricultural skill to the knowledgeable and uneducated
farmers alike even in the internal areas, within short period. In country like India farm and
home transmission with agricultural shove were familiarized in 1966, to instruct the farmers
on the usage of numerous technologies to improvement the agricultural development in their
society. Media is providing rights education and building the society. Traditional media also
aware the masses from social and economic levels. The very important role played by the
traditional media is to educate the people.
QuestionNo:1

What are the different medium of Traditional Media? Discuss about their key role in Mass
Communication

Question No: 2

Do you think that Traditional Media plays an important role in Social and Economical
Development? Explain.
Section C - Compulsory Questions. Each question carries 2.00 marks. [40 Marks]

Question No: 1

Mass communication traditionally tends to be-


Option: 1
One way.

Option: 2

Two way
Option: 3

Anonyms
Option: 4

All of the above

Question No: 2

Which of the following is NOT part of the Shannon and Weaver mathematical theory?
Option: 1

Source
Option: 2

Transmitter
Option: 3

Channel
Option: 4

Receiver

Question No: 3

The process in which large media companies purchase smaller media companies is known as

Option: 1

Monopolization.
Option: 2

Economic convergence.
Option: 3

Consolidation.

Option: 4

Media convergence.

Question No: 4

Which of the following is NOT one of the primary functions of mass communication?

Option: 1

Surveillance

Option: 2

Correlation.

Option: 3

Entertainment
Option: 4

Immunization
4

Question No: 5
Digitization is
Option: 1

Thin, flexible fibers of glass capable of transmitting light signals.


Option: 2

The process in which media is made into computer-readable form

Option: 3

Media's focus on narrower audience segments.

Option: 4
None

Question No: 6

The correlation function of mass communication is important because .


Option: 1

The media can help maintain social stability

Option: 2

The media can keep audiences informed about issues, events, and other developments in
society.

Option: 3

Both (A) and (B)


Option: 4

None of the above

Question No: 7

The World radio is celebrated on

Option: 1

January 13

Option: 2

February 13
Option: 3

March 14
Option: 4

None

Question No: 8

The development communication began in


Option: 1

1930
Option: 2

1940
Option: 3

1950
Option: 4

None of the above

Question No: 9

_________________ described the Information theory.


Option: 1

Shannon and Weaver


Option: 2

Larry Laudan

Option: 3

Paul Lazarsfled

Option: 4

Denis McQuail

Question No: 10
According to McQuail, the ________________ paradigm has a functionalist perspective.
Option: 1

Scientific
Option: 2

Fuctional
Option: 3

Dominate
Option: 4

None of the above

Question No: 11

_____________________ was the father of Green revolution in India.

Option: 1

M.S Swaminathan

Option: 2

Dr. Norman Borlaug

Option: 3

Vergheese Kurien

Option: 4

Mahesh Deshpandey

Question No: 12

Which among the following is/are a factor that affect the social change.
Option: 1

Demographic and Cultural


Option: 2
Technological
Option: 3

Economical
Option: 4

All of the above

Question No: 13

Which among the following is are the patterns of social change?

Option: 1

Linear Change
Option: 2

Fluctuating change

Option: 3

Cyclic Change
Option: 4

All of the above

Question No: 14

According to Morgan theory, Barbarism refers to

Option: 1

Settled Agriculture

Option: 2

Barter System
Option: 3

Savagery
Option: 4

None of the above

Question No: 15

Oral communication allows instantaneous exchange of

Option: 1

Opinion
Option: 2

Attitude
Option: 3

Both (A) and (B)


Option: 4

None of the above

Question No: 16

idiolect is a type of
Option: 1

Sign Language
Option: 2

written communication

Option: 3

Oral communication
Option: 4

None of the above


Question No: 17

word or phrase that is used to express a particular situation is termed a


Option: 1

monologue
Option: 2

Discussion
Option: 3

Locution
Option: 4

Dictation

Question No: 18

Orthoepy in communication means

Option: 1

Discussion

Option: 2

Conversation

Option: 3

Pronunciation
Option: 4

Expression
Question No: 19

What is, are the major elements of oral communication?

Option: 1

Pitch
Option: 2

Clarity
Option: 3

Volume
Option: 4

All above
Question No: 20

Verbal mode of communication may have barrier in delivering the proper message such as

Option: 1

thoughts

Option: 2

Perceptions

Option: 3

Emotions
Option: 4

All the above

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