Scribd Logo
Upload

Welcome to Scribd!

  • 7 views

    Ed Project

    Uploaded by

    22709035
    This document is a business plan for Bewakoof, a venture that aims to revolutionize the fashion industry by offering trendy and affordable clothing and accessories for youth. Bewakoof will focus on high-quality, sustainable products that appeal to young adults aged 18-30. Initially operating online, Bewakoof will utilize influencer marketing and social media promotion. Financial projections estimate 20% quarterly growth in the first year, reaching $5 million in revenue. The management team brings over 20 years of combined experience in fashion, e-commerce, and sustainability.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd

    Ed Project

    Uploaded by

    22709035
    7 views9 pages
    This document is a business plan for Bewakoof, a venture that aims to revolutionize the fashion industry by offering trendy and affordable clothing and accessories for youth. Bewakoof will focus on high-quality, sustainable products that appeal to young adults aged 18-30. Initially operating online, Bewakoof will utilize influencer marketing and social media promotion. Financial projections estimate 20% quarterly growth in the first year, reaching $5 million in revenue. The management team brings over 20 years of combined experience in fashion, e-commerce, and sustainability.

    Original Description:

    Abc

    Copyright

    © © All Rights Reserved

    Available Formats

    DOCX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    This document is a business plan for Bewakoof, a venture that aims to revolutionize the fashion industry by offering trendy and affordable clothing and accessories for youth. Bewakoof will focus on high-quality, sustainable products that appeal to young adults aged 18-30. Initially operating online, Bewakoof will utilize influencer marketing and social media promotion. Financial projections estimate 20% quarterly growth in the first year, reaching $5 million in revenue. The management team brings over 20 years of combined experience in fashion, e-commerce, and sustainability.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    7 views9 pages

    Ed Project

    Uploaded by

    22709035
    This document is a business plan for Bewakoof, a venture that aims to revolutionize the fashion industry by offering trendy and affordable clothing and accessories for youth. Bewakoof will focus on high-quality, sustainable products that appeal to young adults aged 18-30. Initially operating online, Bewakoof will utilize influencer marketing and social media promotion. Financial projections estimate 20% quarterly growth in the first year, reaching $5 million in revenue. The management team brings over 20 years of combined experience in fashion, e-commerce, and sustainability.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 9

    Jaypee Business School

    Jaypee Institute of Information Technology


    (Declared Deemed to be University u/s 3 of UGC Act)
    A-10, Sector 62, NOIDA, 201 307, INDIA, www.jbs.ac.in

    Entrepreneurial Development Project

    Submitted by:- Anuj Dua 22709051


    Dev Arora 22709035

    Khaltik Gigoo 22709057

    Course Name:- Entrepreneur Development

    Course Code:- 19B11BGM20

    Submitted to:- Prf. Sannapu Suresh

    Submission Date :- 20.11.2023


    1. EXECUTIVE SUMMARY OF BUSINESS

    Venture Name: Bewakoof

    Mission Statement: Bewakoof aims to revolutionize the fashion industry by offering trendy
    and affordable clothing and accessories for the youth. Our focus is on providing high-quality
    products that resonate with the bold and confident spirit of the modern generation.

    Vision: To become the go-to brand for young individuals seeking fashionable and comfortable
    clothing, with a commitment to sustainability and social responsibility.

    2. INDUSTRY ANALYSIS

    a. Future Outlook and Trends

    The fashion industry is dynamic, with trends evolving rapidly. Bewakoof will stay ahead by
    monitoring consumer preferences, embracing sustainability, and incorporating technological
    innovations like online customization.

    b. Analysis of Competitors
    Competitors include fast-fashion brands and online retailers. Bewakoof differentiates itself
    through a unique combination of affordability, quality, and a direct connection with its youthful
    audience.

    c. Market Segmentations

    Primary target segments are young adults aged 18-30 who seek trendy, comfortable, and
    budget-friendly fashion options. Secondary segments include environmentally conscious
    consumers.

    3. DESCRIPTION OF VENTURE

    a. Product/Services

    Bewakoof offers a diverse range of apparel and accessories, including graphic tees, hoodies,
    activewear, and sustainable fashion items. The product line will evolve to meet changing
    fashion trends.

    b. Background of Entrepreneurs

    Founders have a collective experience of 20 years in the fashion and e-commerce industries,
    bringing expertise in design, marketing, and operations.

    4. PRODUCTION PLAN

    a. Manufacturing Process
    Products will be manufactured using a combination of in-house production and partnerships
    with ethical manufacturers. Emphasis on quality control and sustainable practices will be
    maintained.

    b. Names of Suppliers

    Key suppliers include certified fabric providers and manufacturers with a focus on ethical and
    sustainable practices.

    5. MARKETING PLAN

    a. Pricing

    Competitive pricing to attract the target market. Regular promotions, discounts, and loyalty
    programs will be implemented.

    b. Distribution

    Initially, an online sales model will be adopted, leveraging social media platforms and a user-
    friendly website. Future plans include strategic partnerships and brick-and-mortar stores.

    c. Promotion
    Utilize social media influencers, content marketing, and collaborations to increase brand
    visibility. Engage in digital advertising and participate in events targeting the youth
    demographic.

    d. Sales Forecast

    Initial focus on building an online customer base with a projected growth of 20% per quarter for
    the first year, reaching a target revenue of $5 million by the end of Year 1.

    6. ORGANIZATIONAL PLAN

    a. Form of Ownership

    Private Limited Company.

    b. Management Team Background

    CEO: Dev Arora, with a background in fashion design and 10 years in e-commerce.

    COO: Dev Arora, experienced in supply chain management with a focus on sustainability.

    CMO: Anuj Dua, seasoned marketer with expertise in digital and influencer marketing.

    c. Roles and Responsibilities of Members

    Clearly defined roles to ensure efficient operations, including product design, manufacturing
    oversight, marketing strategy, and financial management.
    7. FINANCIAL PLAN

    a. Pro Forma Income Statement


    b. Pro Forma Balance Sheet
    c. Cash Flow Projections

    Healthy cash flow with conservative estimates for the first year, allowing for strategic
    investments in marketing, inventory, and technology.

    This comprehensive business plan outlines Bewakoof's vision, strategy, and operational details,
    positioning it for success in the competitive fashion industry.

    You might also like